Optimize Your Product Listings on Upwork

Etsy Jewelry Photo Editing & SEO Product Listing Expert Needed

I’m looking for an experienced freelancer to help me with Etsy jewelry product photo editing and SEO-optimized product listings.

I already have professional jewelry photography on a white background. I need someone who can edit the photos and create attractive, professional Etsy-ready listings.

Project Scope — 25 Jewelry Catalogs

I currently have 25 jewelry catalogs/products that need to be completed.

For each catalog/product, I need:

1. Jewelry Photo Editing

* Edit and enhance the existing white-background photographs
* Remove dust, imperfections, and unwanted distractions
* Improve brightness, sharpness, and overall appearance
* Maintain the jewelry’s accurate color, stones, metal finish, and details
* Create clean, professional Etsy listing images
* Create lifestyle/mockup-style images where appropriate
* Resize and crop images appropriately for Etsy

2. Etsy SEO & Product Listing

* Create SEO-optimized product titles
* Conduct Etsy keyword research
* Find relevant high-volume and long-tail keywords
* Optimize all 13 Etsy tags
* Write compelling, SEO-friendly product descriptions
* Select appropriate Etsy categories and attributes
* Research competitors and identify useful keywords
* Optimize listings for both Etsy search ranking and customer conversion
* Avoid keyword stuffing and irrelevant keywords

Ideal Freelancer

* Proven experience with Etsy SEO and product listings
* Experience with jewelry, fashion, accessories, or similar products
* Strong knowledge of Etsy SEO and keyword research
* Excellent Photoshop/Lightroom or similar photo-editing skills
* Good English writing skills
* Ability to create visually appealing and conversion-focused listings

Please Include in Your Proposal

1. Your Etsy SEO experience
2. Examples of jewelry Etsy listings you have worked on
3. Before/after examples of product photo editing
4. Your price for all 25 catalogs/products
5. Your keyword research process
6. Estimated turnaround time
7. Whether you can provide ongoing support for future products

Important: I already have the original product photography, so you will not need to arrange photography. The main requirements are photo editing + Etsy SEO keyword research + complete product listing creation.

If the work is high quality, this can become ongoing work, as I expect to add more jewelry products in the future.

Please apply only if you have actual Etsy SEO and jewelry/product photo editing experience.

Skills: Photography, SEO, Photoshop, Photo Editing, Adobe Lightroom, SEO Writing, Keyword Research, Adobe Photoshop

Description:
We’re seeking a reliable and detail-oriented Virtual Assistant to help launch and manage an online store focused on handmade and vintage items. This role starts with the initial store setup and can grow into an ongoing collaboration for store management and content updates.

Responsibilities:

Set up a fully functional online store

Upload product listings, configure branding, and set store policies

Collaborate remotely by sharing access and contributing to ongoing updates

Assist with long-term operations and performance tracking

Compensation Structure:

Fixed $20 milestone for successful store setup and access sharing

$1 bonus per confirmed sale, tracked and paid through Upwork, so the income will be much more than the initial contract of 39 usd

All payments are processed through Upwork, in full compliance with their Terms of Service

Requirements:

Ability to independently set up an online store

Detail-oriented and trustworthy

Good communication and time management

Willingness to work in a long-term remote partnership

To Apply:
Include the name of the platform you believe this store will be built on in your cover letter — just to confirm you’ve read the full description.

I have a a ebay store of 10,000 items and I want to increase the price by 35% for all items and I don't know a fast way to do it. If this takes you less than 1 hour I am willing to pay a minimum of 1 hour work. The only way I know how to do it is 200 items at a time.

am looking for an experienced U.S. TikTok Shop specialist to review and finish setting up CrownNova, a women’s hair-accessory brand.

My TikTok Shop is already approved and nearly complete. This is not a full setup from scratch. I need someone to identify what remains unfinished, correct any problems, and make the shop ready to receive orders.

The work includes:

• Review my TikTok Shop Seller Center
• Complete or correct all remaining shop settings
• Connect and verify the Shopify integration
• Create listings for two product types: satin bonnets and turbans
• Add the available colors as product variations
• Upload and organize the product photos I provide
• Confirm product categories, descriptions, pricing, inventory, and SKUs
• Review shipping, warehouse, return, and customer-service settings
• Determine whether Fulfilled by TikTok is available for my account
• If available, help prepare the correct inventory shipment and labels
• Test the completed shop and confirm it is ready to accept orders

We run an Israeli e-commerce store and are looking for an experienced Google My Business (Google Business Profile) specialist to audit, optimize, and automate our presence.

- Review and fix our current Google Business Profile
- Optimize the business description with relevant keywords
- Select the best primary and secondary categories for our business
- Improve local SEO signals to rank higher in Google Search and Google Maps
- Ensure product listings are complete with images, descriptions, and prices
- Link products back to our store pages

- Ensure all business information is complete and accurate (name, address, phone, hours, website, categories)
- Add products and services to the profile
- Upload high-quality photos and ensure the profile looks professional

Looking for a specialist who can deliver results quickly and set up a system that runs on autopilot!

This is a 3-week Job with potential for full-time store management based on performance

I'm launching a new product lineup in the first week of October, and my main goal right now is to drive more traffic to my landing page and increase signups for my pre-launch list.

I'm looking for someone who can create daily content for Instagram that is focused on driving engagement, conversations, and ultimately conversions, rather than just posting for the sake of posting.

I can provide you with weekly batches of raw footage and content ideas, and you would take that material, edit it into engaging Reels/Shorts, write the hooks/captions, and publish them across Instagram and YouTube.

About NIOSA

NIOSA is an emerging fashion and lifestyle brand and the fashion house within the larger NIOLAND creative world.

Our philosophy is centered around self-expression, intentional living, and self-possession, expressed through the brand statement:

Uniform for the Sovereign.

We are preparing for our initial launch and are looking for a reliable, detail-oriented Shopify E-Commerce Assistant / Store Manager who can help manage the operational side of our Shopify store while working closely with the founder and creative team.

This is ideal for someone who understands fashion, streetwear, luxury/premium ecommerce, Shopify, and strong visual presentation.

The Role

I am the founder and creative director and currently handle much of the brand direction, product development, campaigns, and creative work myself.

I am looking for someone who can take ownership of much of the day-to-day Shopify and ecommerce administration, allowing me to focus more heavily on growing and creatively directing NIOSA.

This person does not need to define the creative direction of the brand. Instead, you should be able to take an established visual direction and execute it accurately.

Responsibilities

You will help with:

* Shopify store administration and ongoing maintenance
* Creating and updating product listings
* Uploading product images and organizing media
* Product descriptions, tags, collections, variants, pricing, sizing and inventory settings
* Organizing products into NIOSA’s existing categories and product families
* Maintaining navigation, menus, collection pages and site organization
* Managing Shopify apps and helping identify unnecessary or conflicting apps
* Troubleshooting basic Shopify issues
* Coordinating print-on-demand product setup and synchronization
* Checking product availability and fulfillment settings
* Reviewing product pages for errors before launch
* Creating discount codes and promotional offers
* Setting up launch products and scheduled releases
* Updating homepage banners, campaign imagery and featured collections
* Basic theme customization when necessary
* Ensuring desktop and mobile presentation remain clean
* Checking links, buttons, checkout flow and overall customer experience
* Managing basic SEO fields, metadata and image alt text
* Helping maintain email/SMS integrations where applicable
* Assisting with customer reviews and review apps
* Creating basic Shopify reports and helping track store performance
* Supporting launch-day updates and ecommerce operations

Light Creative / Content Support

Creative ability is a major plus.

Ideally, you are comfortable with tools such as Canva, Adobe Creative Cloud or similar platforms and can help with:

* resizing campaign imagery
* preparing website banners
* formatting product imagery
* simple social graphics
* email graphics
* basic image cleanup
* organizing campaign assets
* uploading editorial/lookbook content
* maintaining visual consistency throughout the site

You do not need to be the primary designer or creative director.

You do need good taste and strong attention to visual detail.

What I’m Looking For

You should have strong experience with Shopify and understand how an ecommerce business operates beyond simply uploading products.

Experience with fashion, streetwear, luxury, apparel or lifestyle brands is strongly preferred.

You should be:

* highly organized
* responsive
* proactive
* detail-oriented
* comfortable learning an established brand system
* capable of working independently
* visually aware
* comfortable asking questions when necessary
* able to catch mistakes before customers do
* interested in building a long-term working relationship

I especially value someone who can eventually say:

“I’ve got the Shopify side handled.”

rather than waiting for instructions for every small task.

Platforms / Skills That Are Helpful

Strong knowledge of several of the following is preferred:

Shopify, Shopify Themes, Shopify Apps, Shopify Markets, Shopify Analytics, product/collection management, print-on-demand workflows, Klaviyo or Shopify Email, Meta integrations, Google Merchant Center, basic SEO, Canva, Adobe Photoshop, email marketing, reviews, customer experience and ecommerce merchandising.

Experience with Tapstitch is a plus, but not required.

Initial Projects

The first phase will focus on preparing NIOSA for launch.

This may include:

1. Reviewing the existing Shopify store.
2. Identifying problems or improvements before launch.
3. Cleaning up products and collections.
4. Reviewing product variants, pricing and inventory.
5. Checking print-on-demand integrations.
6. Reviewing mobile and desktop presentation.
7. Organizing navigation.
8. Checking Shopify apps and integrations.
9. Preparing campaign/product assets for the site.
10. Testing the complete customer journey from homepage → product → cart → checkout.
11. Creating a launch checklist.
12. Helping maintain the store after launch.

Working Relationship

I am looking for someone who can potentially grow with NIOSA.

Initially, this will likely be a part-time/freelance position, with responsibilities expanding as sales and the brand grow.

The right person could eventually become a long-term member of the ecommerce team.

I want your help to build for me a shopify store , i want the site to be ready for sales and marketing.

Take your product videos/photos
Edit TikToks/Reels/Shorts
Write hooks and captions
Post to IG/TikTok/Facebook/YouTube Shorts
Repurpose content
Monitor comments
Find conversations where potential customers are asking questions
Research competitors
Track what posts actually generate clicks/sales
Build your content calendar

Looking for a Shopify Expert for Product Catalog Upload (100 SKU) to accurately upload and organize 100 SKUs on my Shopify store. Tasks include writing keyword-rich titles and descriptions, setting up variants, pricing, images, tags, and collections, plus managing SKU data and inventory using CSV and bulk upload tools. I need someone detail-oriented who understands Shopify Development, Product Catalog Setup & Optimization, and basic Conversion Rate Optimization to ensure the full catalog is clean, accurate, and conversion-ready. If you're an experienced Shopify Expert for Product Catalog Upload (100 SKU) with a strong eye for accuracy and SEO, I'd love to hear from

I need help building a brand, logo, and website for an ecommerce-style platform similar to Teachers Pay Teachers. The work includes developing a strong brand identity, creating a professional logo, and building a functional website that supports customers buying "memberships or subscriptions" in order to upload documents to sell, product listings, user interaction, and a clean, modern look. The site will also provode a commission to me for any sales made. I want this to be automated. I’m looking for someone who can guide the creative direction and deliver a cohesive final product that feels polished and ready for launch. I would like to discuss tasks and time line as I would like the website launched ASAP, but branding, naming and logo need to be done first.

Looking for a Shopify Expert for Product Catalog Upload (100 SKU) to accurately upload and organize 100 SKUs on my Shopify store. Tasks include writing keyword-rich titles and descriptions, setting up variants, pricing, images, tags, and collections, plus managing SKU data and inventory using CSV and bulk upload tools. I need someone detail-oriented who understands Shopify Development, Product Catalog Setup & Optimization, and basic Conversion Rate Optimization to ensure the full catalog is clean, accurate, and conversion-ready. If you're an experienced Shopify Expert for Product Catalog Upload (100 SKU) with a strong eye for accuracy and SEO, I'd love to hear from you.

We’re looking for a Shopify product listing expert to help us add and manage products for our dropshipping store. The main work will include uploading products, adding images, variants, pricing, and other product details, while making sure each listing is clean and accurate.

You should have hands-on experience with Shopify and understand how to create SEO-friendly product titles and descriptions. Experience with DSers, CJ Dropshipping, or other dropshipping platforms is a plus.

We need someone who pays close attention to detail, follows instructions well, and can keep the quality of our listings consistent. If you’ve worked on similar Shopify dropshipping stores, please share a few examples of your previous work in your proposal.

We’re seeking a specialist to improve product listings for our TikTok Shop and increase visibility, engagement, and sales. The role includes optimizing product titles, descriptions, tags, and images, researching relevant keywords, and refining listings to align with platform best practices. You’ll also monitor performance, identify opportunities for improvement, and help improve overall shop performance. This is a part-time role for someone who can work independently, communicate clearly, and deliver practical improvements that support growth.

We need a Shopify Product Listing Specialist to help us add new products and keep our store updated. You’ll be handling product uploads, images, variants, pricing, collections, and other product details while making sure everything is entered correctly.
The ideal person should have Shopify experience, understand basic SEO, and know how to create clear, search-friendly product titles and descriptions. Dropshipping experience with DSers, CJ Dropshipping, or similar platforms is a plus.
We’re looking for someone reliable who pays attention to small details and can maintain good quality across every listing. If you’ve done similar Shopify work, please share a few examples with your proposal.

I’m launching a new clothing line and want my entire Shopify presence built from the ground up. The project spans three clear stages:

• Account creation – Open and configure a fresh Shopify account, apply the correct plan, set up payment gateways, basic theme, tax, shipping and domain connection.
• Product listings – Upload every clothing item with multiple size/colour variants, high-quality images, descriptions, pricing tiers and inventory tracking. Collections and navigation must be organised so customers can reach any product in two clicks or less.
• Automations setup – Implement abandoned-cart recovery flows, order and shipping notifications, low-stock alerts and a welcome email sequence. If you prefer Shopify Flow, Klaviyo or comparable tools, suggest what suits a start-up fashion brand and connect everything so it runs without manual tweaks.

Success for me means the store goes live error-free, test orders process smoothly, emails trigger at the right moments and I can add new products myself through the standard Shopify admin. If this is squarely in your wheelhouse, let’s talk timelines and your preferred workflow.

Skills: Website Design, HTML, Shopify Templates, Shopify, Payment Gateway Integration, Shopify Development, Dropshipping, Website Optimization, Automation, Klaviyo

We are seeking an experienced and detail-oriented E-commerce Virtual Assistant / Store Manager to oversee and optimize our Shopify and eBay store operations. The ideal candidate will handle end-to-end store management, including product listings, SEO optimization, inventory sync, and order fulfillment.

Key Responsibilities:
Store Management & Maintenance: Daily management and upkeep of Shopify and eBay stores.
Product Listing & SEO Optimization: Create, optimize, and publish single/variation product listings with engaging descriptions, relevant tags, and SEO-focused titles.
Inventory & Order Management: Monitor stock levels, handle product uploads/updates, and manage order fulfillment and tracking updates.
Product Sourcing & Research: Assist with market/competitor research and identifying trending/profitable products (using tools like Zik Analytics, Terapeak, or similar).
Customer Support & Disputes: Handle customer inquiries, tracking updates, return/refund requests, and case resolution.

Requirements & Qualifications:
Proven experience managing both Shopify and eBay stores (portfolio/case studies appreciated).
Strong knowledge of e-commerce tools & apps (e.g., DSers, AutoDS, InkFrog, Zik Analytics, Terapeak, Canva/Photoshop).
Proficiency in SEO title optimization, item specifics, and product description writing.
Fluent in written and spoken English with great communication skills.
High attention to detail, strong problem-solving skills, and ability to meet deadlines.

Project Type & Hours:
Ongoing / Long-term contract
Flexible hours (Part-time to Full-time depending on store volume)

How to Apply:
Please submit your proposal via Upwork detailing:
Your experience with Shopify and eBay store management.
The specific e-commerce tools and apps you are proficient in.
Examples of stores or product listings you have created or optimized.

We need a reliable specialist to enter and organize customer information into our CRM system. The work includes updating records, maintaining accurate data, and supporting day-to-day CRM operations. You should be comtortable handling repetitive data entry tasks with strong attention to detail. Experience working with CRM platforms and managing data efficiently is important. This is a part-time role for someone who can help keep customer records clean and up to date.

I am looking for an experienced E-commerce Account Manager to manage my Amazon, Flipkart and Meesho seller accounts.

My requirements include:
- Product listing and optimization
- Product research and finding high-selling products
- Managing orders, returns and cancellations
- Account management on Amazon, Flipkart and Meesho
- Improving sales and product visibility
- Managing pricing, inventory and promotions
- Handling day-to-day marketplace work

I am looking for someone who can work regularly and take responsibility for managing my e-commerce business.

Please share your experience, previous results, and your expected monthly fee.

I need a reliable translator to convert a variety of Indonesian documents and articles into clear, accurate English.

Scope
• Content: only documents and articles—no product listings or web copy at this stage.
• Tone: every translation must read formal and professional, matching the register of the original text.
• Terminology: feel free to use general terms; I won’t supply a dedicated glossary.

What I’ll provide
• Source files (Word, PDF, or Google Docs)
• Basic context for each piece and any deadline constraints

What I expect back
• A clean, well-formatted English version in the same file type
• Careful preservation of meaning, intent, and any critical formatting (tables, headings, footnotes)
• Quick turnaround on short pieces and the ability to take on longer batches as our collaboration grows

Tools such as SDL Trados, MemoQ, or Wordfast are welcome but not mandatory—accuracy and natural flow come first. Confidentiality is essential; all materials are company-internal. If this first set goes smoothly, I’m interested in setting up an ongoing translation pipeline.

Skills: Copywriting, Translation, Proofreading, Editing, Indonesian Translator, English (US) Translator, Content Writing, English Translation

We already have a clear visual direction for the new website and have created mock-ups showing how we would like the homepage and overall brand aesthetic to look. We can share these with you so that the design direction is very clear from the beginning.

Stampz Studio is a fun, colourful sticker brand, so we want the new website to feel bold, playful, modern and premium while still being very easy to shop. Our priority is creating a strong branded experience rather than having the website feel like a standard Shopify template.
We estimate this project taking about 12 hours.

need help starting tiktok shOP AND GET GOING WITH TTS.

I am looking for a Shopify expert to build and set up my online store from A to Z. The right freelancer should be able to handle the complete store setup and make it look professional, clean, and easy to use.

The work includes setting up the Shopify theme, homepage, product pages, collections, menus, navigation, and important store pages. You will also set up products, images, basic SEO, shipping, payment settings, and necessary apps.

The store should be fully responsive and work well on both desktop and mobile. I am looking for someone who understands Shopify well, pays attention to detail, and can complete the work properly without constant supervision.

Please share examples of Shopify stores you have worked on and your estimated time and price for the complete setup.

The Role
As a growing company, Refinity Homes (refinityhomes.com) is looking for a Full-Time Operations Manager/Assistant Manager. This position is about efficiency, customer service,, and operations management. You will start as someone who knows how to talk to customers to quickly respond to inquiries about vacant properties, screen applicants, and guide the applicants through the leasing process. Meanwhile, you will coordinate general queries, tenant requests, and on-site operational tasks with our vendors and existing tenants. You will own the scheduling and dispatch of vendors across multiple markets to properties, ensuring a seamless experience when resolving tenants’ concern. You will also work cross-functionally with our leasing and property management team to ensure all activities are carried out accurately, punctually and well-documented. Due to the fast pace environment once you have learned the basics of our operations and the ins and outs of leasing and property management you will start to build and lead your team in leasing and post-leasing property management.

This position will foster your growth in the property management industry to potentially become a senior operations manager for our company.

Think you have what it takes? Here is what you will need to deliver:
• Respond to rental inquires, pre-screen tenants, arrange showings, screen tenant applications, conduct reference checks, informal interviews, and guide applicants through the leasing process via emails, texts, and calls
• Post advertisement for vacant properties online
• Communicate with residents and owners about properties, repair requests, work order changes, etc.
• Own details of on-going repairs and tasks, providing inputs (urgency, type of work needed, etc.) to Buildium for operations to be scheduled
• Provide formal notices to tenant and fill out documents as requested by property manager
• Leverage Buildium to keep all tasks on track efficiently and well documented
• Ensure billing is done within 24 hours of projects completing and well documented
• Improve operational processes through new strategies and initiatives for leasing and property management
• Hire, train,delegate and coach junior members on best practices and review their work.
• Lead and grow your own team in leasing or property management

About You:
• problem-solving – you enjoy identifying and quickly proactively solving operational challenges with innovative solutions.
• adaptable– you embrace change working at a dynamic environment where priorities change frequently, and open to wearing multiple hats at this role,
• self-motivated - you’re able to work with minimal supervision while achieving short-term and long-term goals.
• client service centric – you work in hospitality and deliver 5-star customer service, especially during adverse situation
• organized and attention to details – you prioritize and keep tasks organized, on track and well documented
• humble - you’re open to feedback
• go-getter – you roll up your sleeves and do whatever it takes to get things done
• disciplined – you show up on time and be responsive
• quick learner – you’re comfortable learning new software, social media tools, as well as regulations such as Residential Tenancy Act in ON and BC, Canada
• leadership - Enjoy both on the ground work and in the cloud work such as resourcing, hiring, strategy, and team management

Requirements
• Excellent on the phone/verbal and written communication skills [REQUIRED]
• 2 years of experience in customer service handling questions and solving concerns [REQUIRED]
• Proficiency in G Suite, spreadsheets, and social media [REQUIRED]
• Comfortable learning new software and knowledge [REQUIRED]
• Work 5 days a week, [REQUIRED]

Bonus points:
• Passionate in property management
• Experience in Buildium, Freshdesk, Notion, Slack, GSuite, HelloSign, and Google Drive
• Experience in property management or real estate
• Mandarin or Cantonese

Pay: TBD, depends on your level of skills and other applicants


To Apply for the job:
1. Change the subject line to "I Want to Work for You [Insert my name] - Operations Manager/Assistant Manager"

2. At the top of your message write 4-5 sentences on why do you want to work as a property manager assistant and why do you want to work for our company specifically. Do not write more then that.

3. Under that put the following, and include the letters to make it easy for me to read.

a. Describe in details your experience with leasing, property management, and real estate?

b. What relevant real estate software have you used before?

c. In British Columbia Canada, if a home owner wants to move back into the rented property, how many weeks/months of a notice do we need to give the current tenant?

d. Tell us something that is not on your resume?

Make sure to follow all the steps above. This is a great job opportunity with the ability to get bonuses and raises, so I will only look at applicants that really want the job. If I decide to interview you there will be a short skype call between us and video will be required

The time is now. Join us!

We need a reliable freelancer to create and manage eBay listings for our products. The role includes researching keywords, writing clear product descriptions, optimizing listings for visibility, and ensuring listings are accurate and professional. You should be comfortable handling multiple listings efficiently and maintaining a consistent quality standard. Experience with eBay and product listing best practices is important. This is a part-time, ongoing opportunity for someone who can work independently and deliver high-quality results.

We are looking for someone to listing eBay products for us form our inventory and warehouse pickups. We also need someone to cross list these items on our marketplace bulk listing files. This is a one time job, but can turn into a full time position if the agent shows talent. We currently need around 1200 listings per month on average. Full inventory and agent editorial access is granted. ASIN and MPN and Image or access to images is also provided for each listing.

m looking for an experienced ecommerce and automation specialist to help create and launch a professional clothing brand using Tapstitch, with GoHighLevel integrations and social media support.

The project includes:

• Brand development: Create a consistent visual identity, including logo, colors, typography, and overall brand direction.

• Clothing and product setup: Help select Tapstitch garments, prepare production-ready artwork, create accurate product mockups, and write product descriptions.

• Ecommerce store: Build a polished, mobile-friendly store with product collections, sizing information, checkout, payments, shipping settings, and Tapstitch fulfillment integration.

• GoHighLevel integrations: Connect customer and lead information, configure sales pipelines, and build appropriate email/SMS follow-up, welcome sequences, and customer support workflows.

• Social media: Set up or improve Instagram, Facebook, and TikTok profiles, develop branded content templates, and prepare an initial launch content calendar.

• Testing and handoff: Test purchases, fulfillment, and automations, then provide clear instructions for managing the store.

See attached file for instructions. Its all in the pdf and attached excel files

Thanks

I need help with content and creation of a website for a company named "Hutte Builder Inc."

I already have a website designer, I need your expertise to create the content. I would also like a members portal where there will be a dashboard with construction related tabs to access info, scheduling etc.

## 1. What we need
We need someone from China to run this using their ID to get product data from online platforms. You can use DeepSeek or any other tool to get the data OR even manually is OK.

We need Structured data on five brands across five Chinese platforms, covering product listings, reviews and Q&A, social content, and keyword search visibility.

Delivered as a single Excel workbook to the schema in Section 6, with Chinese original text retained alongside English translation, and provenance on every row.

**Content and review window:** the last six months from the capture date.
**Listings:** current state at capture.

---

## 2. Brands and target products

| # | Brand | Chinese | Products in scope | Explicitly out of scope |
|---|---|---|---|---|
| 1 | Hylo | 海露 | 0.1% sodium hyaluronate eye drops (玻璃酸钠滴眼液), 10ml multi-dose and 0.4ml single-dose packs. HYLO-COMOD | Other HYLO line extensions if not on sale in CN |
| 2 | Doppelherz | 双心 | Eye health vitamins and lutein capsules: 叶黄素, 越橘/蓝莓叶黄素, 日夜护眼胶囊 | Non-eye products (joint, cardio, etc.) |
| 3 | KAO MegRhythm | 花王美舒律 | Steam eye masks (蒸汽眼罩), all scent variants and pack sizes | Other Kao products |
| 4 | Bausch + Lomb | 博士伦 | Eye drops only: 润洁, 润舒, and any other 滴眼液 SKUs | **All contact lens care solutions, including 润明. Exclude entirely** |
| 5 | Alcon | 爱尔康 | Eye drops only: 思然 (Systane), 托百士 (TOBREX), and other 滴眼液 SKUs | Lens care, surgical, IOL, contact lenses |

Where a brand sells through multiple stores (flagship, self-operated, authorised reseller, cross-border), capture all of them and record store type.

---

## 3. Platforms

| Platform | Chinese | Scope |
|---|---|---|
| Douyin | 抖音 | Listings in 抖音商城, plus social video content |
| Xiaohongshu | 小红书 | Listings where present, plus note and video content |
| Tmall | 天猫 | Listings, reviews, Q&A |
| Taobao | 淘宝 | Listings, reviews, Q&A. Record separately from Tmall |
| JD | 京东 | Listings, reviews, Q&A. Distinguish 自营 from POP |

---

## 4. Keyword list

Run search visibility against every keyword below on every platform where the keyword is meaningful. Mark any keyword that returns nothing rather than omitting the row.

**Brand terms**
海露 · 海露滴眼液 · 海露玻璃酸钠 · HYLO · 海露眼药水
双心 · 双心叶黄素 · 双心越橘 · doppelherz · 双心护眼
花王蒸汽眼罩 · 美舒律 · megrhythm · 花王眼罩
博士伦 · 博士伦滴眼液 · 润洁 · 润舒 · 博士伦眼药水
爱尔康 · 思然 · systane · 托百士 · 爱尔康滴眼液

**Category terms**
眼药水 · 滴眼液 · 人工泪液 · 眼药水推荐 · 眼药水排行榜 · 眼药水怎么选
干眼症 · 干眼 · 眼干 · 眼睛干涩 · 眼疲劳 · 缓解眼疲劳
叶黄素 · 越橘叶黄素 · 护眼保健品 · 眼部营养
蒸汽眼罩 · 热敷眼罩 · 蒸汽眼罩推荐

**Ingredient and format terms**
玻璃酸钠 · 玻璃酸钠滴眼液 · 聚乙二醇滴眼液 · 无防腐剂眼药水 · 次抛眼药水

**Intent and comparison terms**
网红眼药水 · 日本眼药水 · 干眼症用什么眼药水 · 海露多少钱 · 海露真假 · 隐形眼镜可以滴的眼药水 · 美瞳直滴

*Optional, flag if in budget:* 杞菊地黄丸 (traditional-medicine substitute appearing in related searches for 干眼症, useful as a category boundary check)

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## 5. Volume targets

| Dataset | Target | Notes |
|---|---|---|
| Product listings | All listings for in-scope SKUs, capped at top 30 per brand per platform by relevance | Include out-of-stock and delisted-within-window if visible |
| Reviews and Q&A | Up to 500 reviews per top-selling SKU per platform, within the 6 month window | If the platform exposes fewer, capture what exists and record the ceiling in `source_note` |
| Social content | All posts mentioning each brand in the window, capped at 300 per brand per platform | Prioritise by engagement if capping |
| Search visibility | Top 30 results per keyword per platform, 3 repeat captures, 2 cities | See Section 7 |

Under-delivery against a target is acceptable when the platform genuinely does not expose the data. Silent under-delivery is not. Record the constraint.

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## 6. Schema

Deliver as one .xlsx with five data tabs. Column names exactly as below. See the attached template workbook.

### 6.1 `Product_Listings`

`row_id` · `platform` · `brand_en` · `brand_cn` · `product_name_cn` · `product_name_en` · `sku_variant` · `pack_size` · `concentration` · `store_name_cn` · `store_name_en` · `store_type` · `product_url` · `store_url` · `price_current_rmb` · `price_original_rmb` · `promo_text_cn` · `promo_text_en` · `rating_value` · `rating_count` · `review_count` · `sales_figure_raw` · `sales_figure_numeric` · `sales_basis` · `image_urls` · `description_cn` · `description_en` · `registration_number` · `in_stock` · `capture_datetime` · `capture_method` · `source_note` · `screenshot_ref`

* `store_type`: one of `flagship` / `self_operated` / `pop_merchant` / `authorised_reseller` / `cross_border` / `unknown`
* `sales_figure_raw`: exactly as displayed, e.g. `10w+`, `月销2000+`. Do not normalise here
* `sales_figure_numeric`: your numeric interpretation, with `sales_basis` set accordingly
* `registration_number`: 国药准字 / 械字号 / 进口药品注册证 where shown, e.g. `H20150150`
* `image_urls`: pipe-separated

Job Title

TikTok Shop E-Commerce Specialist (Listings, Creator Sampling, GMV Max & Campaigns)

Overview

We're looking for a hands-on TikTok Shop specialist to manage the day-to-day operations of our TikTok Shop storefront. This role owns listing optimization for Shop Tab and Search traffic, runs our creator sampling program, keeps our Cruva automations tuned to drive inbound creator requests, supports our creator community in Discord, and manages GMV Max ad performance and content quality. You'll also handle campaign registration, promotions, and coupon strategy inside TikTok Shop Seller Center
.
This is an ongoing role for someone who already knows their way around TikTok Shop Seller Center and Affiliate Center and is comfortable working independently once ramped up.

Responsibilities

- Listing Optimization
- Optimize product listings for Shop Tab and Search traffic, including keyword optimization, image selection tailored to TikTok Shop's format requirements, and ensuring listings meet TikTok Shop guidelines and qualification standards.
- Creator Sampling
- Run daily sampling outreach to creators across the full product catalog.
- Track and hit weekly/monthly sample quotas.
- Quality-check creators before and after sampling to protect product placement and content quality.
- Cruva Automation & Creator Outreach
- Manage, review, and build out automations in Cruva to increase the volume of inbound creator sample requests.
- Conduct creator outreach both through Cruva and manually.
- Discord Community Support
- Engage with creators in Discord to answer questions, process sample requests, and provide basic shop support.
- GMV Max Ads
- Review and optimize GMV Max ad campaigns.
- Perform content quality checks on ad creative.
- Campaigns & Promotions
- Register and manage TikTok Shop campaigns, product discounts, and promotions.
- Set up and manage coupons.
- Support TikTok CRM strategy execution.

Required Experience

- Strong working knowledge of TikTok Shop Seller Center and Affiliate Center navigation and functionality.
- Direct experience engaging with TikTok Shop creators (recruiting, sampling, and ongoing communication).
- Hands-on experience managing GMV Max ads.
- Experience with at least one creator/sampling automation platform: Cruva, Reacher, or Euka AI.
- Experience registering and managing TikTok Shop campaigns, product discounts, promotions, and coupons.

Nice to Have

- Experience running or moderating a Discord community for creators or customers.
- Familiarity with keyword research and SEO principles as applied to TikTok Shop listings.
- Prior experience in a fast-moving e-commerce or DTC brand environment.

What Success Looks Like

- Sample quotas consistently met with high-quality creator matches.
- Steady, healthy pipeline of inbound creator requests driven by well-tuned Cruva automations.
- Listings ranking well in Shop Tab and Search with strong conversion.
- GMV Max campaigns running efficiently with strong content quality standards.
- Responsive, helpful presence in Discord that keeps creators engaged and unblocked.


How to Apply

Please include in your application:
- Your experience with TikTok Shop Seller Center and any brands/shops you've managed.
- Which creator sampling/automation tools you've used (Cruva, Reacher, Euka AI, etc.) and how you used them.
- An example of a GMV Max campaign you optimized and the result.