PPC Campaign Setup & Management Made Easy

We are looking for an experienced Google Ads specialist with proven experience managing campaigns in the home services industry, specifically:

Plumbing
HVAC
Roofing

The ideal freelancer should have hands-on experience generating qualified leads and phone calls through Google Ads for at least one of these industries.

Requirements
Proven Google Ads experience with Plumbing, HVAC, or Roofing campaigns.
Strong understanding of local lead-generation and call-focused campaigns.
Experience with keyword research, negative keywords, location targeting, bidding, conversion tracking, and campaign optimization.
Ability to analyze campaign performance and reduce wasted ad spend.
Must be available for a brief meeting to discuss experience and strategy.

Loom Video Required With Your Proposal

Please include a fresh Loom video recorded at the time of your application showing a relevant Google Ads campaign that you currently manage or are authorized to demonstrate.

There is no need to record an introduction or interview video.

Simply open the Google Ads account and show:

An active Plumbing, HVAC, Roofing, or similar home-services campaign.
Refresh the Google Ads page during the recording.
Show the previous month's performance statistics.
Show the current month's performance statistics.
Briefly show relevant metrics such as spend, conversions/leads, cost per conversion, and campaign performance.

You may hide, blur, or exclude all confidential client information, including business names, account details, billing information, and other sensitive data.

Please only show accounts and campaign information that you are authorized to share.

Include the Loom link directly with your proposal.

🚀 Scale eCommerce Brands. Work With Elite PPC Talent.
At Echelonn.io, we're not just another Google Ads agency.
We're one of the fastest-growing performance marketing agencies focused exclusively on scaling eCommerce brands through Google Ads and YouTube Ads. We manage millions in monthly ad spend for some of the world's fastest-growing brands using proven strategies that consistently deliver exceptional results.

Our clients include brands like Craftd, Jack Henry, Foundr, Noobru, The Collagen Co, Icon Amsterdam, Lamborghini Wines and many more.

If you're passionate about Google Ads and want to become one of the best media buyers in the industry, you'll fit right in.

Why Join Echelonn?
-Learn from some of the best Google Ads specialists in the industry
You'll work alongside a team of experienced Google Ads Media Buyers who constantly share strategies, insights, and winning campaigns through weekly training sessions.

-Accelerate your career
You'll gain access to advanced Google Ads systems, scaling frameworks, and campaign strategies developed from managing millions in ad spend across leading eCommerce brands.

-Fully Remote & Flexible
Work from anywhere in the world with flexible working hours. We care about results, not micromanagement.

-Work With Premium Brands
You'll manage campaigns for exciting 7, 8 and 9-figure eCommerce businesses that trust Echelonn to scale their growth.

-Team Trips & Workations
We believe remote shouldn't mean disconnected.

From company retreats to workations, including our company apartment in Madeira, you'll have opportunities to meet the team, collaborate, and celebrate wins together. (One of our recent trips even took us to Italy to visit Lamborghini Wines.)

-Great Benefits
🌍 Fully remote
⏰ Flexible working hours
🌴 20 paid vacation days + public holidays
📚 Weekly Google Ads training & mentorship
🚀 Continuous career growth opportunities
🤝 Friendly, supportive, high-performance team

About the Role
We're looking for an experienced Google Ads Media Buyer with a strong eCommerce background to manage and scale client accounts.

You'll be responsible for developing growth strategies, optimizing campaigns, analyzing performance, and helping clients achieve exceptional results through Google Ads and YouTube Ads.

If you enjoy solving problems with data, testing new ideas, and constantly improving campaign performance, we'd love to meet you.


What You'll Do
-Develop and implement PPC strategies that align with business goals and objectives
-Conduct thorough keyword research and analysis to identify high-performing keywords for campaigns
-Write compelling ad copy and create engaging ad campaigns that drive conversions and increase ROI (not needed as we have an in-house copywriter, but it is helpful if you can)
-Monitor and analyze campaign performance to identify areas for improvement and optimization
-Manage bids and budgets to maximize campaign performance
-Stay up-to-date with industry trends and changes to the Google Ads platform
-Collaborate with other members of the marketing team to ensure consistent messaging across all channels
-Proactively communicate with clients and address any questions or concerns related to campaign performance

What We're Looking For
-2+ years of hands-on Google Ads experience managing eCommerce accounts
-Strong understanding of Google Shopping, Search, Performance Max and YouTube Ads
-Experience with Google Merchant Center and product feed optimization
-Excellent campaign optimization and bid management skills
-Comfortable analyzing performance data and making data-driven decisions
-Previous agency experience is a strong advantage
-Fluent English (written and spoken)
-Strong communication skills
-Self-motivated, proactive and eager to learn

Our Culture

At Echelonn, we hire people we trust.

That means no micromanagement, no unnecessary meetings and no bureaucracy.

We value ownership, curiosity, and people who genuinely enjoy becoming better at what they do.

When challenges come up, you'll never be left alone, we work together, share ideas, and help each other improve.

If you're someone who loves learning, enjoys solving difficult marketing problems and wants to become world-class at Google Ads, you'll feel at home here.

We are looking for an experienced Digital Marketing & Lead Generation Specialist who can develop and execute a comprehensive marketing strategy across multiple advertising channels.

The primary goal is to generate genuine, high-quality leads and continuously improve campaign performance and ROI.
Key Responsibilities
Set up and manage Google Tag Manager (GTM) properly.

Configure and verify Google Analytics 4 (GA4) and conversion tracking.

Set up tracking for website visitors, enquiries, forms, calls, and other important conversions.

Develop a complete digital marketing strategy based on our target audience and business objectives.

Plan, launch, and optimize campaigns across multiple channels, including:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads
Remarketing/Retargeting
Other relevant advertising channels
Conduct audience and keyword research.

Create effective campaign structures, targeting strategies, and landing-page recommendations.
Continuously monitor campaign performance and optimize for quality leads and cost per lead (CPL).
Identify and eliminate low-quality, irrelevant, spam, or fake leads.
Provide regular performance reports with clear insights and recommendations.
Develop a strategy for scaling successful campaigns while maintaining lead quality and ROI.

What We Are Looking For

Proven experience in Google Ads and lead generation.
Strong knowledge of Google Tag Manager and conversion tracking.

Experience with GA4, Google Ads conversion tracking, Meta Pixel/Conversions API, and other tracking technologies.
Experience managing multiple paid advertising channels.
Strong understanding of B2B lead generation is preferred.
Ability to analyze data and make decisions based on campaign performance.

A results-oriented approach — we are interested in genuine business leads, not simply traffic or clicks.
Experience with SaaS, technology, AI, or software companies is a plus.

Deliverables

Audit our existing tracking and marketing setup.
Implement/fix Google Tag Manager and conversion tracking.
Prepare a detailed digital marketing strategy.
Recommend the most suitable advertising channels and budget allocation.
Launch and manage campaigns.
Optimize campaigns based on lead quality and conversion data.
Provide regular reports on leads, CPL, conversions, and ROI.
Continuously improve the overall lead-generation funnel.
Important

Please do not apply if your approach is only to increase clicks, impressions, or website traffic.
Our priority is genuine, relevant leads that have a real potential to become customers.

When applying, please share 2–3 examples of similar lead-generation campaigns you have managed, including the industry, advertising channels used, approximate budget, and results achieved.

Suggested Upwork skills
Google Ads · Google Tag Manager · Google Analytics 4 · Lead Generation · Digital Marketing · Meta Ads · LinkedIn Marketing · Conversion Rate Optimization · PPC · B2B Marketing

I am looking for a Google Ads specialist to set up Local Service Ads and Local Search Ads for a local plumbing business. We handle everyday household plumbing issues like replacing toilet tank fill valves, fixing seized hose connectors, and general home plumbing maintenance. The main goal is to make sure our business shows up right at the top when people in our area search for immediate plumbing help. The scope of work is quite small since it is just the initial basic setup for these local campaigns. Our location is Poland, specifically Krakow, so the ads need to target this exact city and surrounding neighborhoods.
Just send me a short message about your experience with similar local ads and let me know how quickly you can start.

We are looking for an experienced Paid Ads Specialist to create, launch and manage campaigns across Meta Ads and Google Ads for an established digital products business.

We’re looking for someone who can bring fresh strategies and ideas, build new campaigns, test different approaches and continuously optimize performance across both platforms.

We are looking for hands-on, daily campaign management, with regular monitoring and optimization to ensure budgets are being used effectively and opportunities to improve performance are identified quickly.

We already have previous advertising data and campaign experience that can be used as helpful context when developing the new strategy.

Our team creates all visual assets and ad creatives in-house.

What We’re Looking For

We need someone who can take ownership of the paid advertising strategy and execution across Meta and Google.

Responsibilities include:

* Develop new paid acquisition strategies
* Create and launch new Meta Ads campaigns
* Create and launch new Google Ads campaigns
* Daily monitoring and campaign optimization
* Recommend the best campaign structures, objectives and targeting
* Prospecting and retargeting strategy
* Audience research
* Keyword research for Google Ads
* Conversion tracking and attribution
* Meta Pixel / CAPI knowledge
* GA4 / Google Tag Manager knowledge
* Analyze performance and recommend new creative angles
* Identify opportunities to improve ROAS and scale profitable campaigns
* Provide clear reporting and actionable recommendations

Ideal Candidate

We are particularly interested in someone with proven experience in:

* Meta Ads
* Google Ads
* Digital products and/or eCommerce
* Conversion-focused paid acquisition
* Scaling profitable campaigns

We are looking for someone proactive and strategic who can bring their own recommendations, testing ideas and campaign strategies.

We value someone who actively monitors performance and makes data-driven decisions rather than simply setting up campaigns and checking them occasionally.

Initial Engagement

We would like to start with an initial 30-day collaboration.

During the first month, we expect the selected specialist to develop the strategy, launch new campaigns across Meta and Google, test different approaches, monitor performance daily and optimize based on the data.

If we’re happy with the results, communication and strategy, we are interested in continuing on a long-term monthly basis.

When applying, please answer:

1. What experience do you have managing both Meta and Google Ads?
2. Have you worked with digital product or eCommerce businesses? Please share relevant examples/results.
3. How would you approach launching new campaigns for an established business?
4. What would you typically test during the first 30 days?
5. How do you handle daily monitoring and optimization?
6. Will you personally manage our accounts?
7. What is your monthly fee for managing both Meta Ads and Google Ads?
8. What is included in that monthly fee?


Thank you.

We are looking to bring on a freelancer to manage our PPC accounts on Google Ads.

To start we will have on account that need to be cleaned up and optimized

3+ years of data and conversions
$100K+ Spent

Ideal candidate can provide proof of experience and current ROAS numbers within the travel and tourism niche.

Adwords and Google shopping feed, advise on SM marketing
We require our ad-words account to be overhauled - improve add quality offers appeal and CTR. to target our higher converting products and improve conversions.
What AI options are there?
With increased competition from new advertisers with cheaper products our conversions/revenue has dropped. Our spend has dropped recently so we do not seem to be optimised.
Our adds content need overhauling and refreshing... to improve position and CTR.

I would require meetings to discuss product sales focusing on higher converting products and their Unique Selling points. to combat the competition.
These meetings would ideally include Reviewing our Google analytics to see where we can improve conversions and find some hidden targets.

Regards
Colin

Hello
Im looking for an expert to setup google ads for a new project im building. The website is www.tier1cleaning.com

We are looking for an experienced Amazon PPC specialist to manage approximately **$37,000/month in ad spend** across the US and multiple international Amazon marketplaces.

We already use **IntentWise** with some automation in place, but want someone who can improve the system and spend meaningful time on hands-on optimization.

Main responsibilities:

* Bid, budget, placement, keyword, and search-term optimization
* Scaling campaigns and products where ACOS is strong
* Cutting wasted spend without unnecessarily restricting growth
* Keyword harvesting, negatives, product targeting, and campaign restructuring
* A/B testing and ongoing experimentation
* Improving IntentWise rules and automation
* International keyword research/localization using AI plus actual Amazon search and performance data

We are looking for someone with **serious Amazon PPC experience**, preferably managing $30K+/month in spend. IntentWise experience is a strong plus. Experience with other PPC automation platforms is fine if you are highly skilled manually.

Fluent or near-native English is required. You do not need to be US-based.

**Hours:** approximately 15–20/week
**Rate:** $30–$40/hour
**This is intended to be a long-term role.**

When applying, please answer only these questions:

1. What is the largest monthly Amazon ad spend you have personally managed?
2. Which international Amazon marketplaces have you managed?
3. What experience do you have with IntentWise or similar PPC tools?
4. How many PPC accounts are you currently managing?
5. Briefly describe one example where you increased spend while maintaining good efficiency.

Please keep your response concise and specific.

Campaign setup media video and image creation and plugin speed to lead gohighlevel
Multiple client accounts needed to be done over weeks

We are a lean PPC agency serving eCommerce and lead-generation brands. We are hiring a part-time Google Ads media buyer, starting with a dental lead-generation account, with scope to grow after a successful paid trial.

We need someone who can identify what matters, recommend exact changes, explain the evidence and carry approved work through implementation and follow-up. Your work should make account decisions easier for our team.

What you will own
- Monitor spend, pacing, lead volume and available lead-quality signals. Flag material risks with a recommended next step.
- Analyze search terms, keywords, campaign structure, targeting, ads and conversion measurement in the context of the business.
- Submit a short prioritized change queue with current state, exact proposed change, supporting data, risks and review criteria.
- Implement approved changes, check the result and keep a clear change log.
- Connect with the team on tracking, landing pages and lead handling; identify dependencies you cannot resolve yourself.
- Write concise weekly updates covering results, uncertainty, actions and decisions needed.

What makes you a fit
- Hands-on Google Ads lead-generation experience, ideally with local service or dental accounts. Explain your personal contribution to the examples you share.
- Sound judgment with incomplete data. You can distinguish platform conversions from qualified leads and historical patterns from current evidence.
- Reliable estimates, clear communication and self-review. You flag missing information and scope increases before the deadline or hour cap.
- Practical AI use is welcome. You verify facts, settings and proposed changes and remain accountable for the final work. Use [AI PPC] in the beginning of your cover letter, if a LLM is used to create.

How to apply
Please send:
(1) one redacted lead-generation work sample showing a decision you made and its result;
(2) one example of an AI-generated recommendation you corrected and how you verified it.
(3) an approval sheet example for client/agency review

Shortlisted candidates complete a brief reasoning screen, a short interview and a paid, limited-scope trial with one revision. The trial focuses on one campaign and a usable change request. No full account audit is required in your application.

Looking for ONE strong AI-first Meta media buyer / operator — not a workflow tinkerer.

We run performance media (quiz funnels / direct response) and want to scale Meta with high creative volume (hundreds to thousands of ad variants) using Grok Bot + agents as the cockpit. We buy creative from vendors. We do NOT want to build an in-house video factory.

## What you will own
- Meta account structure, testing cadence, naming conventions, and kill/scale rules for quiz-funnel campaigns
- Operating through AI agents / Grok Bot (briefs, reporting, paused-first launches, creative matrices: hook × angle × format × avatar)
- Coordinating external creative vendors (AI UGC / static / video) — brief them, QA, ship into Meta
- Feeding Meta enough creative diversity for modern delivery (Andromeda-style volume), not recycling 3 ads
- Clear weekly reporting: what we tested, what won, what we kill next

## Explicitly NOT this job
- Do NOT apply if your pitch is "I build n8n + Veo3 / Seedance pipelines"
- Do NOT apply if you mainly sell custom automation demos with no real Meta buying history
- Do NOT apply if you want to rebuild HeyGen/ElevenLabs stacks in-house for us

## Must-have experience
- Hands-on Meta media buying for direct response / quiz or lead funnels (show real account work)
- Comfortable shipping high creative volume via vendors + matrices, not hand-making every asset
- Used AI agents / Claude / Grok / ChatGPT as the operating layer (Meta MCP a plus)
- Can explain bid strategy, creative fatigue, and how you'd ship ~500 variants in a week without building a render farm

## Nice to have
- Telehealth, supplements, aesthetics, or similar regulated/claim-sensitive verticals
- Experience with Foreplay / AdLibrary / spy tools for angle mining
- Comfortable working inside an existing multi-agent Grok Bot setup

## Engagement
- Hourly, expert operator seat
- Start 1–3 months; extend if it works
- You work in OUR accounts and OUR agent stack — we own everything

## Acceptance criteria (definition of done for first 2–4 weeks)
1. Documented Meta structure for quiz-funnel testing (campaign/ad set logic, naming, budgets, kill rules) reviewed and approved by us
2. Creative matrix template (hook × angle × format) live and used to brief vendors
3. At least one full test cycle launched (paused-first review → activate) with 50+ distinct creatives into Meta using our stack/vendors
4. Weekly scorecard: spend, CPA/ROAS (or lead CPA), winners/losers, next tests — delivered every week without chasing
5. No custom n8n+Veo3 (or similar) pipeline built as the "solution" — vendor + agent ops only

## How to apply
Answer every screening question. In your cover letter, link 1–2 real Meta results (anonymized OK) and state your available hours/week. Applications that lead with n8n/Veo demos will be declined.

Real Estate AI Studio builds AI systems and websites for commercial real estate firms. Brokerages, property managers, developers and investment firms. Our clients are owners and principals, and the work is real implementation rather than strategy decks.

We have the offer, the case studies, the collateral and the inbound infrastructure. What we do not have is a person who can pick up the phone and close.

WHAT THIS PROJECT IS

Take our existing pipeline and paid search and turn both into signed engagements. Three pieces, one person.

Close what is already in motion. We have warm leads, referrals and inbound inquiries sitting in various stages. You work them, run the calls, handle the objections and bring them to a signature.

Run Google Ads. Build, launch and manage the search campaigns that feed the top of this funnel. You own the account: keywords, ad copy, landing page feedback, negative lists, bid strategy and the reporting that shows what a booked call actually costs us.

Make the calls. Outbound to a defined target list of commercial real estate firms. Not a script reader. Someone who can hold a real conversation with a broker or a principal about what is eating their week.

WHAT WE PROVIDE

- The service offering, pricing and statement of work templates
- Case studies and a live portfolio of client sites
- CRM, calendar and email infrastructure already running
- Target lists and the research behind them
- Direct access to me. You are not selling through a layer of management

WHAT SUCCESS LOOKS LIKE

Signed engagements. We will agree the specific number and the timeframe before the project starts, and we will agree what happens after this project if it works.

WHO THIS IS NOT FOR

- Anyone who has only ever sold SaaS seats or e-commerce
- Agencies subcontracting this out
- Anyone who needs a script and a manager

TO APPLY

Answer these three in your proposal. Proposals without them will not be read.

1. Describe one B2B deal you personally closed over the phone. What was the objection that almost killed it and how did you handle it?
2. What was the last Google Ads account you managed? Monthly spend, and what the cost per qualified lead was when you took it over versus when you left.
3. What do you need from me in week one to be effective?

We are in Costa Mesa, California. Overlap with Pacific business hours is required because you will be on calls with our prospects.

About WINGS Therapy Center
WINGS Therapy Center (www.wingstherapycenter.com) is Singapore’s first multidisciplinary intensive intervention hub. We provide movement‑based developmental programmes for babies, children, and young people with neurological and developmental challenges. Our mission is to help children build independence through therapies that accelerate progress and empower families.

Role Overview
We are seeking an experienced Google Ads freelancer to generate qualified enquiries and assessment bookings from parents. The focus is not traffic alone, but high‑quality leads from families actively searching for support.

Key Responsibilities
1. Develop and execute a Google Ads strategy tailored to WINGS.
2. Conduct keyword research and identify high‑intent search terms.
3. Set up and structure Google Search campaigns.
4. Edit compelling ad headlines and descriptions.(we have an internal copywriter)
5. Implement conversion tracking for calls, WhatsApp, and bookings.
6. Manage budgets, bidding, and negative keywords.
7. Continuously optimise campaigns and test ads/landing pages.
8. Analyse which keywords drive genuine enquiries.
9. Recommend improvements to landing pages and conversion rates.
10. Provide clear monthly performance reports, explained in simple terms.

Target Audience
Parents and caregivers in Singapore and Southeast Asia seeking help for babies children with:
1. Developmental delays and motor milestones (sitting, crawling, walking)
2. Cerebral palsy, hypotonia, genetic or neuromuscular conditions
3. Balance, coordination, gait, and mobility difficulties
4. Brain injury or other developmental challenges

We aim to reach parents actively searching for solutions and ready to book assessments.

Campaigns & Landing Pages
The freelancer should advise on campaign structure, landing page design, keywords, calls‑to‑action, and conversion optimisation. Our preferred CTA is “Book an Assessment.”

Requirements
Proven experience managing Google Ads campaigns end‑to‑end.
Strong expertise in Google Search Ads and lead generation.
Skilled in keyword research, search intent, and conversion tracking.
Ability to analyse data, optimise campaigns, and explain results clearly.
Excellent written English and communication skills.
Experience in healthcare, therapy, education, or parent‑focused services is an advantage, but strong Google Ads results are most important.

Approach
We are not looking for someone to simply “run ads.” We want a hands‑on partner who will:
Research → Set up → Monitor → Analyse → Optimise → Test → Improve.
Ownership of campaign performance and data‑driven recommendations are essential.

Engagement
We propose an initial setup and optimisation period, followed by ongoing monthly management if results are strong.

Application
Please provide:
Your Google Ads experience and examples of lead‑generation campaigns.
Results achieved (e.g., reduced cost per lead, increased qualified enquiries).

Your proposed approach for WINGS.

Setup fee (if any), monthly management fee, and recommended minimum ad budget.
Frequency of optimisation and reporting style.

Availability to start.
Location: Singapore
Business: WINGS Therapy Center
Engagement: Freelance / ongoing

*THIS IS A COMMISSION AND BASE PAY ROLE** **BASE IS DETERMINED BY SKILLS and EXPERIENCE**

Leads must be comfortable spending $2000-$3000 (This is Amazon FBA, this is not a free online business model)

I run a done-for-you Amazon FBA wholesale service. We build and manage Amazon stores for clients — sourcing, suppliers, listings, logistics. Client funds their own inventory and owns the account. We charge a setup fee plus a share of profit.

I handle 100% of the calling and closing. I need someone to build and run the paid campaigns that fill my pipeline with people who have actively raised their hand.

WHAT I NEED

• Campaign build and management on Meta (Google/TikTok also considered)
• Ad creative direction — I can produce assets, I need to know what to make
• Landing page and lead form optimization (page is already built and live)
• Leads delivered into a Google Sheet with: name, WhatsApp number + country code, email, country, capital available, prior Amazon experience
• Weekly reporting: spend, cost per lead, lead quality feedback loop

AUDIENCE

Worldwide, English-speaking. I want to test tier-1 (US/UK/CA/AU) and emerging markets as separate campaigns — they will have very different costs and I want to compare cost per closed client, not cost per lead.

Budget for a first test: up for decision and looking at Fair Market Value in ad spend over 30 days

WHAT I'M LOOKING FOR

• You have run lead gen for high-ticket services, coaching, agency, or business opportunity offers
• You know how to write angles that convert WITHOUT getting the ad account banned — this category is heavily restricted on Meta and I need someone who has navigated it
• You optimize for qualified leads, not raw volume
• You can show real ad account screenshots from comparable work

PLEASE INCLUDE IN YOUR PROPOSAL

1. A comparable campaign you've run — offer type, spend, cost per lead, and what happened downstream
2. How you handle Meta's restrictions on business-opportunity-adjacent offers
3. Your honest estimate of cost per lead for this offer in tier-1 vs emerging markets
4. Your fee structure — flat monthly, % of spend, or performance-based
5. Whether you handle creative or need me to supply it

I've been using Google Ads on YouTube for over 10 years and mastered how to retarget my custom audience consistently to build a music brand.

The past year and a half I had a hiatus from Google Ads and it seems the new layout change on Youtube with "shorts" is effecting how my "in feed" ads are being delivered. I'm getting 0 impressions. Even when I crank the daily budget to $2500, and the cpv bid to $2.00 which is extremely high its still giving me 0 impressions.

When it first occurred they told me it was because there was an invisible restriction on my account due to inactivity that would be automatically lifted once money starts to spend. To get traction they said expand the format delivery to "instream" so it can get traction and lift the restriction. Once the views start to pick up and a certain amount of money is spent it will lift the restriction.

20k instream views later, I'm back at "in feed" ads and its still delivering 0 impression. Some say its because I'm only using a horizontal video ratio 16:9 and need different aspect ratios of the video which doesn't make sense because I see horizontal video ads currently on my youtube home feed, some say raise the bid but now its $10 and still not moving

Someone please help! I need EXPERT level help and someone that is currently getting results with the in feed format that can show me via sharescreen how to get my in feed ads going with the new layout. Thanks

I’m an agency owner building a team of high-skill ad operators. I’m looking for one solo contractor (not an agency, not outsourcing) who can run paid ads maintenance consistently and cleanly. I'm looking for intermediate/senior level ad managers.

What you’ll do (no client-facing work)

You will be responsible for maintenance + execution support on Google Ads and Meta Ads accounts, including:

Ongoing monitoring (delivery issues, disapprovals, billing/payment errors, pacing anomalies)

Negative list building + routine optimization tasks

Catching tracking issues (flagging them fast — not fixing complex tracking builds)

Executing defined “tasks” for the pod leader (implementation tasks, reporting updates, documentation, etc.)

Proactively flagging issues + opportunities

What you will NOT have to do:

No client meetings

No client communication

No “account setup from scratch” unless we explicitly agree

No managing client expectations

This role essentially takes the hardest part out of ad management - meeting and dealing with clients, so you can focus on the ads.

Compensation (scales with accounts you manage)

This is percentage-based pay tied to the accounts you maintain, with a bonus for retention/quality:

Base pay: 10% of gross monthly revenue from the accounts you’re assigned

Retention/quality bonus: +5% of your assigned revenue when there are no preventable errors like massive overspend or ads being down for multiple days without notice.

Pay timing: paid monthly by the 4th for the prior month.

Requirements

Proven experience in Google Ads + Meta Ads and willingness to be trained

You know how to keep accounts stable, scaling, and clean — “set and forget” doesn’t work here

You can work autonomously and follow checklists / SOPs

You are responsive when something is on fire

Hard filters (read carefully)

If you are an agency or an outsourcer, do not apply.

No AI-written responses. If it looks AI-generated, I will ignore it.

To apply, answer these (short + specific)

How many active Google Ads + Meta Ads accounts do you personally maintain right now?

What is your current capacity in terms of weekly hours?

Confirm you are a solo operator and will not outsource any work.

About Clublender:

Clublender is a premium nationwide golf club rental service. We deliver high-end golf sets directly to players at hotels, golf courses, residences, and UPS locations across the United States, allowing golfers to enjoy top-tier equipment without the hassle and expense of traveling with their own bags.

Role Overview:

We are seeking a results-driven Digital Marketing & Performance Advertising Specialist to manage, optimize, and expand Clublender's digital marketing ecosystem. In this role, you will take ownership of our paid customer acquisition, search engine optimization (SEO), blog content creation, and lifecycle email marketing.

You will refine our existing strategies and test new channels to drive high-intent bookings, capture traveling golfers, and boost customer retention. The ideal candidate thrives in a self-directed environment, combines analytical rigor with creative execution, and can work both independently and collaboratively with our team.

Key Responsibilities:

Paid Acquisition (Google, Meta & Microsoft Ads):

- Design, execute, and optimize search, shopping, and display campaigns across Google Ads and Microsoft (Bing) Ads, focusing on high-intent travel and destination keywords.
- Manage and scale paid social strategy across Meta Ads (Facebook & Instagram) to build brand awareness, target traveling golfers, and run dynamic retargeting campaigns.
- Continuously test ad copy, visual assets, bidding strategies, and audience targeting to maximize ROAS and lower customer acquisition costs (CAC).

SEO, Blogging & Content Strategy:

- Develop and implement a technical and content-focused SEO strategy to expand Clublender’s organic search footprint.
- Write, publish, and manage engaging blog content, including destination golf guides, course spotlights, equipment reviews, and travel tips tailored to traveling golfers.
- Optimize website content, landing pages, and blog posts to rank for high-value search terms around golf travel and premium equipment rentals.

Email & Lifecycle Marketing:

- Build and manage high-converting automated email flows focused on customer retention and revenue recovery (abandoned cart recovery, post-rental review collection, seasonal promotions, and win-back sequences).
- Craft and schedule regular email newsletters featuring blog content, seasonal travel highlights, and exclusive offers.
- Segment customer lists to deliver tailored messaging to corporate tournament organizers, frequent travelers, and vacationers.

Analytics, Attribution & Optimization:

- Monitor campaign performance using GA4, Google Tag Manager, and Google’s Data Studio (formerly Looker Studio) dashboards to track conversion paths and end-to-end attribution.
- Provide regular, actionable reporting on KPIs, customer acquisition metrics, and revenue impact.

Social Media Management:

- Manage Clublender's Instagram and Facebook accounts.

Qualifications:

- 5+ years of hands-on experience in digital marketing and performance advertising (experience in e-commerce, travel/hospitality, or luxury rentals preferred).
- Proven track record of managing profitable budgets across Google Ads (Search, Performance Max) and Meta Ads Manager.
- Strong SEO and blogging skills, with experience writing high-quality blog content and using SEO tools like Ahrefs, Semrush, or Google Search Console.
- Hands-on experience with lifecycle email marketing platforms (e.g., Klaviyo, Mailchimp, or ActiveCampaign).
- Technical analytics proficiency, including hands-on experience with GA4, Google Tag Manager, and building custom dashboards in Looker Studio / Google Data Studio.
- Strong written communication and content creation skills for ad copy, blog posts, and email campaigns.
- Self-motivated and able to work independently while keeping stakeholders aligned.
- Availability to meet virtually during Pacific Time afternoon hours.

Senior Google Ads Specialist — Local Healthcare / Urgent Care

KaufCare Advanced Urgent Care is a physician-led, direct-pay urgent care clinic in Denver. We are looking for an expert Google Ads/PPC specialist to audit and improve an existing account that is a major source of our new-patient acquisition.

We currently spend approximately $6,000/month on Google Ads. Our existing campaigns have significant recent history and have successfully generated patient volume. We are not looking for someone to immediately shut down or rebuild campaigns that are working.

The first engagement will be a paid audit (approximately 5–10 hours). If it goes well, we are interested in an ongoing part-time relationship.

We need someone who can:

* Audit our existing Smart and Search campaigns, search terms, targeting, bidding and budgets
* Determine what our current Google “conversions” actually represent and improve conversion tracking
* Evaluate calls, online bookings and other meaningful patient-acquisition events
* Identify wasted spend, negative-keyword opportunities and insurance-related traffic that is unlikely to convert for a direct-pay clinic
* Develop standard Search campaigns for high-intent services such as urgent care, stitches/lacerations, X-rays/fractures, abscess/cyst care, foreign-body removal and other procedures
* Improve our existing campaigns without disrupting current patient acquisition
* Ultimately help us measure cost per qualified lead, cost per new patient and ROAS, rather than simply clicks and impressions

Important: KaufCare will retain ownership of the Google Ads account, analytics, conversion tracking and historical data. We want the person doing the work—not an agency salesperson who will hand the account to a junior employee.

Please answer these questions in your proposal:

1. What similar local-service or healthcare Google Ads accounts have you personally managed?
2. What monthly ad spend do you typically manage?
3. How would you transition a successful Smart campaign toward standard Search without risking existing lead volume?
4. How do you track actual customers/patients and revenue rather than relying only on Google’s reported conversions?
5. If you inherited an account that was already generating business, what would you do during your first week?

Experience with U.S. local healthcare advertising is strongly preferred.

Shopify audit + app clean up

Hi, I'm hiring on behalf of a florist client whose Shopify site is already built.

I'm looking for someone to audit and fine tune it rather than rebuild it, specifically the delivery date/time picker setup, local delivery zone pricing, mobile checkout speed, and general app cleanup. Have you done this kind of audit and fix work on an existing Shopify store before, ideally for a florist or another delivery-based business?

Happy to share store access and more detail if this is a fit.

We’re seeking a skilled PPC Specialist, specializing in Google AdWords, to manage and optimize campaigns for a busy roofing company in Calgary, Alberta.

In this role, you'll be responsible for improving our online visibility, refining our local targeting to reach homeowners in need of services like flat roof repair and installation, and conducting keyword research to drive high-quality leads.

We’re looking for someone with a proven track record in PPC management who can effectively analyze campaign performance and ensure a strong return on investment."

We are seeking a senior Google Ads specialist for an ongoing monthly retainer to audit, modernize, and scale our lead generation campaigns across Google Search and Performance Max.

We already have an in-house team handling all creative production, video editing, and photography. We need a technical, data-driven media buyer to take full ownership of account architecture, search term hygiene, bidding algorithms, and conversion tracking.

Core Responsibilities

Campaign Architecture & Modernization: Rebuild and optimize campaigns focusing on high-intent lead inquiries using Responsive Search Ads, search themes, and targeted Performance Max asset groups.

Budget Protection & Search Hygiene: Actively prune search term queries, enforce rigorous negative keyword lists to prevent low-budget click bleed, and adjust match types to capture qualified traffic.

Audience Signals & Targeting: Configure custom intent segments, in-market audiences, and first-party customer match lists within Performance Max to steer Google's machine learning.

Tracking & Attribution Verification: Audit and ensure our Google tag and GA4 conversion tracking are accurately firing on form submissions and lead actions.

Scaling Strategy: Recommend bid strategy adjustments (e.g., Target CPA / Max Conversions with value rules) as daily spend scales past $100+/day.

Who You Are

Proven experience managing lead generation for high-ticket or high-consideration local/regional services (where conversion leads to a consultation, tour, or sales call rather than direct e-commerce checkout).

Deep understanding of current Google Ads mechanics (proper Performance Max implementation without cannibalizing brand search, audience signal tuning, and broad match pairing).

Hands-on operator who manages accounts directly rather than delegating to junior coordinators.

Budget & Terms

Starting ad spend: $3,000+/month ($100+/day), scaling with pipeline volume.

Ongoing monthly management retainer.

We’re looking for an experienced Facebook/Meta Ads media buyer to join us on an ongoing basis and take ownership of paid social campaigns across multiple client accounts.
This is not a junior role and we are not looking for someone who has simply completed a Meta Ads course or managed a few small campaigns.
We want someone who can demonstrate a real track record of managing meaningful ad spend, generating leads or sales profitably, diagnosing underperforming campaigns, and making decisions based on data rather than guesswork.
What You’ll Be Doing
You’ll be responsible for the day-to-day management and optimization of Meta Ads campaigns, primarily across Facebook and Instagram.
Depending on the client, campaigns may include:
Lead generation
Meta Instant Forms
Website conversion campaigns
E-commerce / purchase campaigns
Retargeting
Remarketing
Local service businesses
B2B lead generation
B2C lead generation
Testing new creatives, audiences, offers, and landing pages
Scaling campaigns that are already profitable
Your responsibilities will include:
Building new campaigns from scratch
Auditing existing Meta Ads accounts
Developing testing strategies
Structuring campaigns appropriately for the available budget
Selecting campaign objectives and conversion events
Setting up audiences and exclusions
Managing retargeting campaigns
Monitoring campaign performance
Adjusting budgets and bids
Identifying winning and losing ads
Testing creatives, hooks, headlines, offers, and formats
Identifying when the problem is the ad, audience, landing page, offer, tracking, or sales process
Providing clear recommendations to improve performance
Scaling successful campaigns responsibly
Preparing concise performance updates
Communicating clearly with our internal team
We do not expect you to personally design every creative, but you should be able to identify what type of creative we need next and give useful direction to designers or copywriters.
For example, rather than saying:
"Creative fatigue is increasing."
We would expect feedback closer to:
"The testimonial-style ads are outperforming polished graphics by approximately 40% on CPL. We should produce 3-5 additional testimonial concepts focused on objection X and pain point Y."
What We’re Looking For
You should have substantial hands-on experience with Meta Ads Manager.
Ideally, you have:
Several years of direct Meta Ads management experience
Managed significant monthly or annual advertising budgets
Experience with both lead generation and conversion campaigns
Strong understanding of Meta's current campaign structure and optimization system
Experience working with the Meta Pixel and Conversions API
Experience diagnosing tracking issues
Good understanding of attribution limitations
Experience with landing page testing
Strong analytical ability
Experience scaling successful campaigns
Experience managing multiple accounts simultaneously
Excellent written English
Reliable communication
The ability to explain why you are making a particular decision
Most importantly, we are looking for someone who understands that successful paid acquisition is not simply about changing targeting settings inside Ads Manager.
You should be comfortable analyzing the entire funnel:
Ad - Click / Lead - Landing Page - Form - Sales Process - Revenue
Proven Results Are Required
Please include concrete examples of campaigns you have personally managed.
We are especially interested in seeing:
Monthly ad spend
Total ad spend
Industry
Campaign objective
Cost per lead / acquisition
ROAS, revenue, or profitability where applicable
Starting performance
What you changed
Final performance
Screenshots from Ads Manager are welcome, provided confidential client information is removed where necessary.
Please do not send generic agency case studies unless you personally managed the campaigns.
What We Do NOT Want
Please do not apply if your proposal consists mainly of:
"I am a Meta Ads expert"
Generic AI-generated marketing language
A list of every digital marketing service you provide
Meta Blueprint certificates without meaningful campaign experience
Screenshots without context
Case studies where you cannot explain what you personally did
A promise to achieve an unrealistic ROAS before seeing the account
We care much more about your thinking than certificates.
How We Work
You would work alongside our internal marketing, design, development, and copywriting team.
This means that when you identify a bottleneck, we can often actually fix it.
For example, if campaign performance suggests that we need:
A new landing page
A different offer
New ad creatives
Better copy
Improved tracking
A different lead form
CRO changes
You will be able to communicate those recommendations directly to the relevant people instead of being limited to changing settings inside Ads Manager.
We value people who proactively identify opportunities rather than waiting for instructions.
Workload
We are initially looking to start with a limited number of accounts.
If the collaboration works well, the role can expand into a long-term relationship managing additional client accounts.
We care much more about performance and reliability than the number of hours you spend online.
Communication
You should be comfortable communicating asynchronously and explaining campaign decisions clearly.
We do not want unnecessary meetings.
At the same time, if something significant happens in an account, we expect you to flag it rather than waiting for a scheduled report.
Examples:
Tracking suddenly stops working
CPL doubles unexpectedly
An account receives a policy warning
A campaign begins scaling unusually well
Lead quality deteriorates
A landing page appears to be causing a conversion problem
When Applying
Please start your proposal with:
"META BUYER"
This helps us filter out automated applications.
Then answer the following questions.
1. What is the largest Meta Ads budget you have personally managed?
Please specify:
Monthly spend
Approximate total spend
Industry
Campaign objective
2. Give us one example of a Meta Ads campaign that was underperforming when you took over.
Tell us:
What the problem was
What you investigated first
What you changed
How performance changed
Please use actual numbers where possible.
3. Imagine a lead generation campaign is producing:
100 leads
$30 CPL
Strong CTR
Cheap CPC
Good landing page conversion rate
However, the client says almost none of the leads are becoming customers.
What would you investigate?
4. How would you test Meta Instant Forms against a website landing page?
Assume the total budget is relatively limited.
Explain:
How you would structure the test
What metrics you would compare
How long you would run it
What conclusions the test could reasonably support
What conclusions it could NOT support
5. A campaign has been profitable for two months and the client wants to double spend.
How would you approach scaling it?
6. What are the first things you check when you take over an existing Meta Ads account?
7. How do you determine whether poor campaign performance is caused by:
Creative
Audience
Offer
Landing page
Tracking
Sales process
8. Please provide 2-3 examples of campaigns you personally managed.
Include screenshots if possible.
9. Approximately how many Meta Ads accounts are you actively managing right now?
10. Who would actually manage our accounts?
Please be specific.
If you are an agency, tell us whether the person applying will personally manage the accounts or whether they will be handed to another media buyer.
Engagement
We are open to either:
Hourly cooperation
Monthly retainer per account
A broader ongoing media buying arrangement
Please include your preferred pricing structure in your proposal.
We are not necessarily looking for the cheapest applicant.
We are looking for someone we can trust with client advertising budgets and potentially work with for years.
If you have a strong track record, understand paid acquisition beyond Ads Manager itself, and enjoy systematically improving campaigns, we’d like to hear from you.

Hi Ivan,

We are a small U.S.-based wellness supplement brand and would like to invite you to work with us as a senior Amazon advisor.

We started selling on Amazon recently and currently have several supplement products active through Seller Central and FBA.

We already have someone internally working on Amazon, including PPC, Seller Central, listings, reporting, keyword analysis, Vine, Subscribe & Save, inventory, and general account management.

What we are looking for is not someone to replace the current person managing the account.

Our CEO would like to have an experienced independent Amazon specialist periodically review everything we are doing and provide a second professional opinion.

Initially, we are thinking about approximately 5–10 hours per month.

The role would mainly involve reviewing the account, identifying opportunities, confirming what should continue, and recommending what should be improved or adjusted.

We would like you to review areas such as:

Amazon PPC campaign structure and performance
Search terms and keyword strategy
Auto, Exact, Phrase, and product targeting
Bids, budgets, placements, negatives, and wasted spend
ACoS, TACoS, ROAS, conversion rate, and overall profitability
Seller Central performance
Listing quality and conversion opportunities
Organic ranking and search visibility
Brand Analytics, Search Query Performance, and Search Catalog Performance
Reviews and Amazon Vine
Subscribe & Save
Pricing and promotions
FBA inventory and availability
Product-level profitability and break-even advertising levels
Opportunities we may not currently be seeing

We are especially interested in someone who can look beyond the basic Amazon Ads dashboard and evaluate the whole Amazon business, including paid sales, total sales, organic performance, conversion, fees, margins, and long-term growth.

Because we are a supplement brand, experience with vitamins, wellness, nutrition, collagen, creatine, probiotics, or similar categories would be especially valuable.

We would also prefer that you personally review the account, rather than having the audit delegated entirely to a junior team member.

The goal is to create a simple recurring process:

Review the account → identify what is working → identify what can improve → give us clear recommendations → review again after enough new data is available.

We do not need constant daily management at this stage.

We are looking for an experienced senior person who can act as an independent second set of eyes and help us make better decisions as the Amazon business grows.

If this sounds like a good fit, we would be interested in starting with an initial full account audit and then potentially continuing with approximately 5–10 hours per month.

Thank you.

We are looking for an experienced Google Ads specialist who has proven experience managing campaigns for home-service businesses, specifically:

Plumbing
HVAC
Roofing

Our primary focus is generating high-quality local leads and phone calls through Google Ads. Please apply only if you have hands-on experience managing campaigns in at least one of the industries listed above.

What We’re Looking For

The ideal freelancer should have experience with:

Google Search Ads for local service businesses
Call-focused and lead-generation campaigns
Keyword research and negative keyword management
Location and service-area targeting
Conversion and call tracking
Search-term optimization
Bid and budget optimization
Improving cost per lead/call
Identifying and reducing wasted ad spend
Ongoing campaign optimization and reporting

Proof of Experience Required

When submitting your proposal, please include a Loom screen recording showing a Google Ads account with an active or recently managed Plumbing, HVAC, or Roofing campaign.

You do not need to create an interview or introduction video.

Simply open the relevant Google Ads account and briefly

show:

The relevant campaign(s)
Previous month's performance
Current month's performance
Key metrics such as spend, conversions/leads, cost per conversion, and other relevant campaign results

You may hide or blur any confidential client information, including business names, billing information, customer information, or other sensitive data.

Please do not share access credentials or any information you are not authorized to disclose.

Meeting Requirement

You must also be available for a brief meeting to discuss your experience, campaign strategy, and how you would approach our project.

To Apply

Please include:

Your experience with Plumbing, HVAC, and/or Roofing Google Ads
Your Loom recording demonstrating relevant campaign experience
Your hourly rate
Your availability
A brief explanation of your approach to generating qualified local calls/leads

Proposals without relevant home-services Google Ads experience may not be considered.

Hi, I’m looking for an experienced Google Ads specialist for a long-term collaboration. It’s important that you can independently set up, manage, and optimize Google Ads campaigns. You should also have strong experience with Google Merchant Center, especially resolving GMC suspensions and “Misrepresentation” issues.

If you’re interested, feel free to reach out.

Hi Yuri,
Your focus on SaaS PPC and your track record stood out.I run a gamified English learning platform. We are looking for a senior traffic strategist who understands the math behind SaaS growth—specifically tracking complex funnel events, optimizing and balancing CAC with long-term LTV.
I would like to book a consultation to discuss your availability and how you would approach our initial campaign structure.
Let me know if you are open to a quick chat.
Best regards,
Bruno Capobiango

We’re looking for an experienced Google Ads specialist to build and optimize a high-converting Search campaign focused on generating qualified life-insurance phone calls at a low cost. The ideal freelancer will not only manage the campaign but also teach us the strategy and system as they build it, so we can understand, manage, and scale the campaign ourselves. Experience with lead generation, conversion-focused campaigns, and clear communication is important.

Description:

We are a growth partner helping B2B companies expand into international markets. Our clients are primarily B2B manufacturers, industrial companies, and export-focused businesses looking to generate high-quality overseas leads.

We don’t focus on vanity metrics — our work is centered around building predictable lead generation systems across Google, LinkedIn, and other channels.

We are looking for a Google Ads Manager who understands B2B lead generation and can help us run, optimize, and scale campaigns targeting decision-makers globally.

⸻

What You’ll Be Working On:
• Set up and manage Google Ads campaigns (Search primarily, Display/YouTube optional)
• Conduct keyword research based on B2B buyer intent (not just traffic)
• Structure campaigns around products, applications, and industries
• Optimize ads, targeting, and landing pages for lead generation (form fills, inquiries)
• Continuously improve performance (CPC, conversion rate, cost per lead)
• Work with our team to align ads with positioning, messaging, and ICP
• Provide clear reporting and insights (not just numbers, but what to do next)

⸻

About Our Clients:
• Manufacturers and B2B companies going global
• Selling products like machinery, components, industrial solutions, etc.
• Targeting overseas buyers (US, Europe, Southeast Asia, etc.)
• Long sales cycles, high-value deals (not eCommerce)

⸻

What We Expect From You:
• Proven experience running Google Ads for B2B lead generation
• Strong understanding of buyer intent and keyword strategy
• Ability to think beyond ads (landing page, funnel, messaging)
• Comfortable working with imperfect inputs (clients are not always “ready”)
• Data-driven mindset (testing, iteration, optimization)
• Clear communication in English

⸻

Nice to Have:
• Experience with industrial / manufacturing / SaaS B2B clients
• Experience improving landing pages or conversion funnels
• Familiarity with tools like GA4, Tag Manager, CRM tracking
• Experience working with international markets

⸻

To Apply:

Please include:
1. Brief examples of B2B campaigns you’ve managed (industry, budget, results)
2. What metrics you focus on for lead generation success
3. Your typical monthly rate or hourly rate

We are looking for an experienced Google Ads specialist with a strong focus on Google Shopping to help us build and scale our WooCommerce-based e-commerce store in the Dutch market (The Netherlands).

We sell food supplements and nutritional products, with product margins ranging from approximately 15% to 35%. Because of these relatively tight margins, profitability and efficient campaign management are extremely important.

### Current situation

The webshop is currently still relatively small and generates approximately 30–60 orders per month, with an average order value of around €100.

At the moment, no Google Ads or Google Merchant Center accounts have been created yet. We are therefore looking for a specialist who can help us set up the entire Google advertising infrastructure from scratch and build a strong foundation for future growth.

This includes, where necessary:

* Setting up Google Ads
* Setting up Google Merchant Center
* Setting up and optimising the product feed
* Configuring conversion tracking
* Connecting Google Ads, GA4 and WooCommerce
* Ensuring accurate purchase and revenue tracking
* Creating the right campaign structure
* Launching and managing Google Shopping / Performance Max campaigns
* Continuously analysing and improving performance

We are looking for someone who can take ownership of this process and advise us on the best setup from the beginning.

### What we are looking for

We are looking for someone with proven experience in:

* Google Shopping and Performance Max campaigns
* Building and scaling e-commerce Google Ads accounts
* WooCommerce
* Google Merchant Center and product feed optimisation
* Google Ads conversion tracking and GA4
* Scaling profitable Shopping campaigns
* Campaign structure, bidding strategies and budget allocation
* Identifying profitable vs. unprofitable products
* Product-level performance analysis
* A/B testing and continuous campaign optimisation

Experience with supplements, health products, nutrition or other competitive e-commerce markets is a strong plus.

### Our situation

* Market: The Netherlands
* Platform: WooCommerce
* Niche: Food supplements / nutritional products
* Product margins: Approximately 15%–35%
* Current order volume: Approximately 30–60 orders per month
* Average order value: Approximately €100
* Google Ads account: Not yet created
* Google Merchant Center account: Not yet created
* Current stage: Small webshop with significant room for growth
* Goal: Build a profitable and scalable Google Shopping acquisition channel

### What we expect from you

We are looking for more than someone who simply launches a Performance Max campaign and lets Google's automation do the rest.

Because our product margins range between 15% and 35%, you need to understand the relationship between:

Product margin → advertising cost → conversion rate → AOV → ROAS → actual profit

We want someone who can help us build the account correctly from the start and make data-driven decisions about:

* Which products should receive more advertising budget
* Which products are profitable to advertise
* Which products should be reduced or excluded
* How campaigns should be structured
* How budgets should be allocated
* When and how the account should be scaled

Our goal is profitable growth, not simply generating as much revenue as possible.

We are especially interested in someone who has experience taking a relatively small e-commerce business and building a Google Shopping strategy that can gradually scale.

### Application

Please start your proposal with “SHOPPING” so we know you have read the full job description.

Please also briefly answer the following questions:

1. What is your experience with Google Shopping and Performance Max?
2. Have you previously built a Google Ads and Merchant Center setup from scratch for an e-commerce business?
3. Have you managed e-commerce accounts with relatively low product margins (approximately 15–35%)?
4. Have you successfully scaled a small e-commerce account from a similar starting point?
5. How would you approach building and scaling Google Shopping for a supplement webshop in the Dutch market?
6. What would your recommended setup process look like during the first 30–60 days?
7. What metrics do you focus on when determining whether a Shopping campaign is actually profitable?
8. Please provide examples of e-commerce accounts you have managed and the results you achieved, where possible.

We are looking for a hands-on Google Ads specialist who can take ownership of the setup and management of the account, think commercially, communicate clearly and help us build a profitable long-term growth channel through Google Shopping.

We're a licensed exterior remodeling company (roofing, siding, windows, gutters) in Maryland/DC/Virginia and coastal North Carolina — two markets, two websites (improveitmd.com, improveitcarolina.com). We spend real money on Google Ads and Google Local Services Ads, and we can't yet prove which of that spend turns into sold jobs. We're hiring one person to prove it, fix it, and then run the account against it — part marketing analyst, part Google Ads operator, part integrator.

No budget is posted on purpose. You set the audit fee in your bid, and everything after the audit is paid in proportion to the savings you prove. The more money you find and recover for us, the more you earn.

WHAT WE HAVE
- Google Ads and Google Local Services Ads (two markets)
- CallRail call tracking with distinct numbers for Google Business Profile (organic), our general line, postcards, website pages, and other sources — two CallRail accounts
- Website forms and a site chatbot
- Leap (formerly JobProgress) with job outcomes and sold amounts, plus our own custom CRM (in-house developer owns the codebase)
- Historical data: ad account history, call logs and recordings, chat transcripts, and sold/lost outcomes

STEP 1 — PAID AUDIT (you name the fee; about 2 weeks)
Using our existing data, show us:
1. How our SOLD customers actually found us — match sold jobs in Leap back to campaigns, keywords, calls, and pages wherever the data allows.
2. Where we are paying for leads that never become appointments or sales — by campaign, ad group, keyword, location, schedule, and lead type.
3. A quantified estimate of monthly waste and a reallocation plan that holds or grows sold-job volume.
4. The attribution gaps that keep this from being automatic today, and the architecture to close them. The attached 7-page directive is the spec for that build.
5. The access you'll need for Step 2.

If the audit doesn't find money, we pay you for the audit and part ways. If it does, Step 2.

STEP 2 — 4-MONTH ENGAGEMENT (fixed monthly fee + performance bonus)
A. Build the attribution system in the attached directive: GTM/first-party capture on both sites (first-touch, conversion-touch, last non-direct; direct visits never erase a known source; GCLID/GBRAID/WBRAID, UTMs, landing and conversion pages); CallRail dynamic number insertion so calls carry session attribution; LSA lead IDs kept separate from Google Ads; every lead written with its full attribution to a Google Sheet (one row per inquiry, updated through appointment → held → sold/lost → sold amount), to Leap, and to our custom CRM with identical logic; appointment-held and sold-with-value pushed back to Google Ads as offline conversions; duplicate protection, logging, retries — failures are never silent; end-to-end tests for Google Ads form and phone leads, LSA, organic, direct, multi-touch, returning customer, and a lead taken to Sold.
B. Manage Google Ads and LSA against that data: cut what doesn't sell, fund what does, negatives, geo and schedule, landing-page alignment, and a weekly report from the Sheet.
C. Be our marketing analyst, not just an ads operator: a monthly report by source, campaign, service line (roofing, siding, windows, gutters), and ZIP/neighborhood — cost per lead, cost per appointment, cost per sold job, close rate, revenue per lead — with clear calls on which audiences, geos, services, and offers to target next and which to cut. Targeted marketing analysis that changes where the next dollar goes.

HOW PAY WORKS
- Audit: the fixed fee you propose in your bid, paid on delivery. Your audit has to justify it.
- Months 1–4: a fixed monthly milestone, sized to the savings the audit found.
- Bonus: a percentage of verified savings, paid as an Upwork bonus each month. "Savings" means the reduction in cost per sold job versus the trailing-90-day baseline set in the audit, multiplied by jobs sold that month. Cutting spend while sold jobs fall does not count. Propose your percentage in your bid.

MUST-HAVE
- Google Ads management for local-service or home-improvement advertisers with a record of cutting cost per lead AND cost per sale
- Marketing analysis: segmenting performance by audience, geography, service line, and lead source, and turning it into targeting decisions
- Conversion tracking including GCLID handling and offline conversion import
- GTM + GA4 with cross-session first-party attribution
- CallRail beyond the basics: DNI, webhooks, Ads and GA4 integrations
- Webhooks/API into Google Sheets and CRMs (Leap/JobProgress a plus); Make, Zapier, n8n, or code — your call
- Clear written reporting. The audit is a document, not a dashboard.

ACCESS
Read access first (Google Ads, CallRail, LSA, Leap export, chat logs), granted by invitation — no shared passwords. NDA required; you will see customer names and phone numbers. Nothing in the live account changes until the audit is approved.

TO APPLY, ANSWER
1. Given read access to a Google Ads account, CallRail logs, and a Leap export of sold/lost jobs, how would you connect sold jobs back to keywords and campaigns in the first two weeks — and what won't you be able to connect?
2. Describe an account where you cut spend and cost per SALE fell without lead volume collapsing. Give numbers.
3. Have you set up offline conversion import to Google Ads via GCLID? What broke?
4. Your audit fee, your proposed bonus percentage, and why.