Master Outreach Email Copywriting on Upwork

I'm booking a paid consultation with an automation expert to map out the right architecture before we build. This is a strategy call, not a delivery project (yet) — I want someone who can look at my current setup and tell me the smartest way forward.

Here's the context. I run a lot of operations across disconnected tools and I want to consolidate everything into clean, automated workflows. My core stack is Airtable (as the central database), with Make.com (Integromat) and n8n handling the automation layer, plus some Zapier where it makes sense. Specifically, I'm looking at serious Airtable Automation, Make Integromat scenarios, and n8n Automation flows tied together into one system. I'm also increasingly leaning into AI Agent Development and want to design an AI Agent that can actually run tasks end-to-end rather than just trigger simple Automation.

On the call, I'd like to cover:

Airtable structure and Airtable Automation — proper Database Design, Database Development, and Database Administration so the base scales instead of turning into a mess
Building an Automated Workflow across Make Integromat, n8n Automation, and Zapier, including where Scripting & Automation or No-Code Development is the better call
AI Integration and Artificial Intelligence in the workflows — using Claude and solid Prompt Engineering to power the AI Agent
API work and API Integration to connect tools that don't talk natively, and where light JavaScript, Python, Full Stack Development, or Web Development is worth it
Lead Generation and LinkedIn Lead Generation pipelines feeding into a clean Customer Relationship Management flow
Marketing Automation, Email Marketing, and Outreach Email Copywriting sequences triggered off the data
Data Entry automation and syncing across Google Sheets, Google Docs, and Microsoft Excel
Quick note on Canva if there's a smart way to automate creative assets

Ideal fit: someone deep in Airtable Automation, Make Integromat, n8n Automation, AI Agent Development, and Artificial Intelligence who can think in systems and give me a clear, opinionated roadmap.

Please share a few automations you've built and which parts of the above you're strongest in. If the consultation goes well, there's ongoing build work to follow.

We're looking for an experienced B2B Email Marketing Specialist to help us plan, launch, and manage cold email campaigns targeting U.S. government agencies, educational institutions (SLED), and commercial organizations.

Responsibilities:
Set up and manage cold email campaigns
Write and optimize professional email sequences
Improve email deliverability and inbox placement
Configure domains, inboxes, DNS (SPF, DKIM, DMARC), and sending infrastructure
A/B test subject lines and email copy
Monitor campaign performance and optimize results
Recommend best practices for increasing reply and conversion rates

Requirements:
Proven experience with B2B cold email outreach
Strong understanding of email deliverability
Experience with popular email marketing tools.
Excellent English communication and copywriting skills
Experience marketing to government or the public sector is a plus

We are looking for someone who can help us grow the early user base for Freshland.cc, an immigrant onboarding platform designed to support newcomers as they transition to a new country. The goal is to acquire 100 real email signups within 48 hours from unique users who may be interested in the platform. This can be achieved through outreach to personal networks, online communities, social media groups, Telegram/WhatsApp communities, or its definitely possible even if you try to do it yourself. The ideal candidate should have strong communication skills, experience with community outreach or growth marketing, and the ability to connect with people who would benefit from Freshland. This opportunity is focused on building our first community of users and helping us establish early traction.

We are seeking a skilled cold emailing strategist to help us enhance our lead generation efforts.

You must be someone who not only knows cold email, but also highly skilled in crafting compelling email campaigns that generate leads/responses.

We target mainly by Job roles/titles, but this can be improved, to increase response rate.

Background:
We are currently using cold emailing for 1 year plus and doing well, but want someone who can re-engage the same audience (our audience pool is few hundred thousands, so we email them every couple of months or so with 2 or 3 messages.

Process:
With the successful candidate we shall start with a short project first, to get to know each other and then expand from there.

Application:
When applying tell us what you've done and results you've achieved, NOT what you can do. Be as detailed as possible, as we're very familiar with cold emailing and saying "I'll set up, dmarc spf etc" is not going to cut it.

NO AI APPLICATION
Ensure you write your own application without having AI beautify it, otherwise we'll disqualify AI applications as we use another AI to check that it's written by a human.

Deliverables
• - Create different angles every 2 months targeting the same audience that did not respond earlier.
• - Ideally generate 1% plus positive response rate
• - Advise on Segmentizing the list for better response
• - Possibly using AI for drafting highly RELEVANT messages, NOT customized messages as nobody gives a crap that they commented in a linkedin post or the school they went to and that's mentioned as an AI strategy

I have a list of 100 leads (provided by me). I need someone to reach out to each one and get them to:

Sign up on my app (free, no paid subscription required)
Create/post a job on the platform

That's it. No upselling, no paid plans. Just sign-up + the exact job they need = done.

You'll receive:
The full lead list with contact details
Link to the app

Deliverable: 100 confirmed sign-ups with a job posted on the platform. (MUST)

Budget: Fixed price

Timeline: 1 week

# Project: Set Up Clay & Build a Lead Generation System

We are looking for someone with deep experience using **Clay** to build a scalable lead generation and prospect research system for a Jewish nonprofit focused on donor relations and major gifts.

Our primary source of prospects is **Rabbi Chaim's LinkedIn network**, LinkedIn Sales Navigator, and referrals. We want to use Clay to identify and enrich high quality donor prospects and automatically build targeted lead lists.

## Responsibilities

* Set up and optimize our Clay workspace.
* Build automated workflows to generate qualified donor prospects.
* Use Rabbi Chaim's LinkedIn network and LinkedIn Sales Navigator to identify potential donors and connectors.
* Enrich leads with relevant information, including:

* Company
* Job title
* Location
* Email (when available)
* Phone number (when available)
* Philanthropic interests
* Jewish community involvement
* Wealth indicators
* Mutual connections
* Create segmented lead lists by:

* City
* Industry
* Giving capacity
* Community
* Synagogue affiliation
* Relationship to existing donors
* Identify connectors and warm introduction opportunities.
* Build repeatable workflows so new leads can be generated on an ongoing basis.
* Integrate Clay with our CRM (Attio) where appropriate.
* Recommend additional AI tools or data sources to improve prospect research and lead quality.

## Ideal Candidate

* Strong experience with Clay.
* Experience with LinkedIn Sales Navigator workflows.
* Familiarity with CRM integrations, especially Attio.
* Experience building lead generation systems.
* Comfortable using AI tools for research and enrichment.
* Able to recommend best practices and improve our overall prospecting process.

Our goal is to create a system that consistently surfaces high quality donor prospects, connectors, and relationship opportunities while minimizing manual research.

Overview

We are seeking a detail-oriented, highly organized recruiting specialist to help grow a premier dance and wellness studio in Ponte Vedra Beach, Florida.

Your primary responsibility will be using LinkedIn Sales Navigator and Dripify to identify, qualify, and engage exceptional instructors for our expanding programs. We are looking for professionals who understand outbound prospecting, personalization, and data quality—not mass spam.

This is an ongoing project with the opportunity for long-term work.

Responsibilities

Use LinkedIn Sales Navigator to identify qualified prospects, including:
Ballet instructors
Pilates instructors
Barre instructors
Stretch instructors
Dance instructors
Sculpt instructors

Build highly targeted prospect lists using filters such as:
Geographic location
Certifications
Current employer
Years of experience
Industry
Keywords

Create and maintain organized prospect lists.
Set up and manage Dripify outreach campaigns.
Personalize connection requests and follow-up messages.
Monitor campaign performance and optimize response rates.
Track outreach activity and maintain accurate CRM records.
Identify candidates who appear to be an excellent cultural and professional fit.
Recommend improvements to outreach messaging and targeting.

Required Skills
Proven experience using LinkedIn Sales Navigator
Proven experience using Dripify
Experience with LinkedIn recruiting or outbound prospecting
Excellent written English
Strong research skills
High attention to detail
Organized and dependable
Ability to work independently

Preferred Qualifications

Experience recruiting or sourcing any of the following is a significant advantage:

Ballet instructors
Dance educators
Pilates instructors
Barre instructors
Yoga instructors
Personal trainers
Boutique fitness studios
Wellness professionals
Success Metrics

Successful applicants will demonstrate the ability to:

Build highly qualified prospect lists
Maintain high LinkedIn connection acceptance rates
Generate positive reply rates
Deliver consistent weekly outreach activity
Produce qualified instructor candidates for interviews

Quality is significantly more important than volume.

What We Will Provide
Ideal candidate profiles
Geographic hiring priorities
Outreach messaging templates
Hiring criteria
Ongoing feedback and collaboration

This is not a volume-blasting role. You'll build and work a targeted prospect list of startup founders who are a genuine fit for what we sell. The goal is one thing: get the right people on a discovery call.

---

## What You'll Actually Do

You own the front end of our outbound engine. That means:

- **Prospect Research** — Source qualified leads across four lanes: recently funded startups (Apollo.io, Crunchbase, Wellfound), new product launches (Product Hunt, Betalist), companies hiring for brand roles (LinkedIn Jobs, Behance, Contra), and industry-native brands with weak visual identity (Instagram, Forbes/Fast Company lists)
- **List Building** — Log prospects into our database with name, company, role, platform, signal, and personalization hook. Every entry must clear our qualification gate before it goes in.
- **Outreach Execution** — Send a minimum of 20 personalized outreach messages per week via LinkedIn DMs (primary) and email, using messaging we develop together.
- **Follow-Up Sequencing** — Work a 4-message sequence per prospect over 14 days. Never message twice in one week.
- **Reply Handling** — Flag interested replies within the same day. You don't close them — you pass them to us with context.
- **Weekly Reporting** — Log all activity and report on messages sent, reply rate, and calls booked.

What you won't do: write strategy, conduct discovery calls, or pitch the studio.

## Who We're Reaching

**Target companies:** Early-stage startups with funding (seed or pre-seed). Founders and founder-adjacent decision-makers only.

**Target contacts:** Founders and CEOs first. Marketing decision-makers second (CMO, VP Marketing, Head of Brand). Never junior roles.

**Live signals we target:** just raised funding · just launched a product · rebranding · hiring for brand roles

**Budget floor:** $3,000+. Pre-revenue with no funding is a hard no.

---

## What We're Looking For

**Must have:**

- Proven experience with outreach and B2B lead research — results, not just familiarity
- Proficiency with Apollo.io or a comparable lead database (Crunchbase, Wellfound, Hunter.io)
- Strong written English — messages need to be specific, human, and worth reading. Nothing salesy or generic.
- Organized and self-directed. You manage the pipeline without being chased.
- Reliable communication. If something's off, you say so early.

**Nice to have:**

- Experience doing outreach for a creative agency, design studio, or B2B service business
- Familiarity with early-stage startup ecosystems — you know what a seed round means and what a founder's world looks like
- Experience with Notion for pipeline tracking and reporting

**Not required:**

- Living in the US (fully remote)
- Experience in branding or design
- High volume cold-calling background — this is quality over quantity

---

## What Good Looks Like

You read the ICP brief before building the list.

You personalize — every message has a specific hook, not a merge tag. (You will be provided templated options and sequences.)

You flag a dead lane early rather than logging junk leads.

You hit 20 qualified prospects per week, consistently.

You treat the qualification gate as non-negotiable.

Send us:

1. A brief description of one outreach campaign you've run — what you were promoting, how you sourced the list, and what your response rate was
2. Your hourly rate
3. Your availability per week

No cover letter needed. We'll respond within 5 business days.

🚀 Lead Generation & Outreach Specialist (DACH / Blue-Collar Recruiting)

About Us:

We’re Joblora, Germany’s first intelligent hiring platform for the construction and skilled trades industry. We help companies find qualified technicians (Elektriker, SHK-Anlagenmechaniker, Mechatroniker etc.) within 7 days through AI-based matching.

Your Role:

We’re looking for a freelancer to support our B2B lead generation and outreach.
You’ll identify SMEs in Germany with open blue-collar positions, find the right decision-makers, and set up automated outreach campaigns.

Responsibilities:

- Find companies currently hiring skilled workers in Germany

- Enrich contact data (HR, Managing Directors) via Clay, Apollo.io, LinkedIn, etc.

- Build and run outreach automations (Zapier, Make, Phantombuster, etc.)

- Send and track cold outreach (email or LinkedIn)

Requirements:

- Proven experience in lead generation & cold outreach

- Proficient with Clay, Apollo.io, LinkedIn, Zapier/Make

- German and/or English proficiency

- Self-driven and detail-oriented


Nice to Have:

Experience sourcing from job boards (Indeed, Stepstone, etc.)

Familiar with HR / Recruiting / SaaS


What We Offer:

10–20h/week to start

Flexible, remote collaboration

Opportunity to build the outbound foundation of a fast-growing HR Tech startup

I’m looking for a campaign manager who lives inside Instantly.ai every day not someone who "has used it before."

WHAT YOU'LL DO

- Build and launch campaigns in Instantly (sequences, schedules, sending rules)
- Connect new sending accounts, run warmup, monitor health, rotate when needed
- Upload and segment lead lists, set up personalization variables and spintax
- Watch deliverability daily — bounce rate, reply rate, spam placement — and flag problems before a domain gets burned
- Manage the unibox: categorize replies, route positive ones to our team same-day
- Send a short weekly performance report per client

Recode HR is a fractional recruiting firm serving US startups. We run a structured outbound machine: weekly job-board scraping, lead enrichment and verification, and cold email sequences, all of which the founder personally approves before anything is sent. You will own the operations layer of that machine.


You'll run our BD operations by scraping websites using AI tools like the Comet browser and structuring the results in a Google Sheet using our standard headers.

You'll triage companies into our tier system, identify the right buyer at each company, and verify contact data using your account on Apollo, Cleanlist (or equivalent), and validate emails with tools like NeverBounce.

You'll draft cold emails to a locked formula with strict copy rules; every draft is reviewed and approved by the founder before sending.

You'll run daily sequence operations: bounce pruning, out-of-office re-queues, routing replies, and a weekly metrics snapshot.

As trust builds, the role expands to include discovery-call prep, invoicing drafts, and pipeline administration.

Requirements:

You prompt AI tools fluently. You can drive a browser agent to extract structured data and iterate when it fails.

You bring your own data stack: active access to Apollo, an email verification tool, and NeverBounce or their equivalents. Please name your setup in your application.

You write clean, natural business English. Our emails follow exact rules; you can follow them without the writing sounding robotic.

Detail-native. Our formats have hard conventions (separators, thresholds, gates). Sloppy sheets are disqualifying.

Async-first, with a defined overlap window we'll agree on

To apply:

Describe your tool stack and how you use it.

Attach one example of structured research output you've produced.

Tell us the last thing you automated with AI prompting.

Applications without all three are not read.

Looking for somebody who can understand my AI product and then respond to the leads who share their email address on our website. Follow up to qualify them and make a sale.

Only apply, someone who has proven expertise in understanding the behaviour of leads so as to get maximum replies and sales.

We get connections on LinkedIn as well, so DM/inmail them in such a way that they try our product and then finally purchase it.

We also need to do the outreach for partnerships and collaboration.

This job would have a fixed monthly amount and two bonus amounts for the two milestones, one when the lead tries our product and the second when they purchase it.

Our ICP is the high-net-worth coaches of the world, especially in the USA, UK, etc.

Gust posting and distribution across business, marketing, and influencer verticals

We are a company focused on brand protection and product compliance.We are looking for freelancers based in Germany /UKto assist with product photography and basic documentation tasks using a smartphone.

This role involves capturing clear product images and recording simple observations, which will be used for internal quality analysis and visual optimization.

Responsibilities

Receive the product package
Take clear photos of the product (overall and detailed views)
Capture images of packaging and included accessories
Upload photos and complete a short description based on provided guidelines

Deliverables

High-quality product photos (multiple angles)
Packaging and accessory photos
Brief written notes/observations

Requirements

Must be based in Germany /UK
Own a smartphone capable of taking clear photos

We're a digital marketing agency and cold email is becoming our main client acquisition channel.

We're looking for a specialist to take over our existing outreach and scale it.

Current setup:

Instantly.ai with multiple domains and inboxes (new domains currently warming up)
Lead lists built from Google Maps scraping + Hunter enrichment
A 5-step sequence written in-house, targeting US chiropractic clinic owners
Proper warmup done, healthy inbox scores, verified lists, no links or images in copy


What you'll do:

Review the current campaign and setup, identify what's holding results back, and improve it
Manage deliverability, domains, and inbox infrastructure
Improve copy and sequences, run A/B tests
Scale sending volume as new domains come online


Requirements:

Proven hands-on experience with Instantly.ai and deliverability
Campaigns you've run in local/healthcare niches are a big plus
Start your proposal with the first thing you'd check when taking over an existing campaign - so we know you've read this.
If your approach works, this becomes an ongoing long-term role.

We are looking for an experienced Klaviyo specialist to set up a simple signup pop up for our Shopify store.

The project includes creating one signup form, connecting it to the correct Klaviyo email list, and making sure it displays properly on both desktop and mobile devices. We are looking for someone who is familiar with both Klaviyo and Shopify and can complete the setup accurately and efficiently.

If you have experience with Klaviyo form setup and Shopify integration, we'd love to hear from you.

I'm looking for a Klaviyo expert to set up one basic email automation for my Shopify store.

Scope of Work:

Set up one Klaviyo automation (Welcome Series or Abandoned Cart).
Connect the automation to the correct Shopify audience.
Ensure the trigger, email, and flow are working correctly.
Test the automation to confirm it functions as expected.

Requirements:

Experience with Shopify and Klaviyo.
Ability to complete the task quickly.
Strong understanding of Klaviyo flows and Shopify integration.

If you've worked on Shopify email automation before, I'd love to hear from you.

Hi I need ongoing collaborator to work with me.
This is not one time project. This would be ongoing work and collaboration.
You will work with me long term
Your main work will be Linkedin post writer, Copy Writer and others so on

We are starting a drone video service for local businesses and residents. We need someone to reach out to potential clients. Must have Canadian accent. We would provide the list of numbers and the basic scripts for calling for setup appointments. (The first two appointments are free!)
Are you interested in working on this project? Calls need to be made for EST.
The drone video service will originate In North Bay, ON Canada. For AptitudeAerial.
Thanks Vivian and Jimmy

We are looking for an advanced Direct-Response Copywriter to join a Christian men’s movement serving successful businessmen who are winning professionally but struggling in marriage, identity, leadership, and family life.

This is not a basic content writing role.

We need someone who understands buyer psychology, pain-point messaging, offer positioning, objections, identity-based transformation, and high-ticket sales funnels.

The right copywriter must be able to write with depth, clarity, conviction, and emotional precision.

We are not looking for generic AI-style copy. We need someone who can think like a strategist, understand the avatar deeply, and write copy that moves qualified men to book a strategy call.

This role is for someone who can write copy for a transformational Christian men’s movement, not just a normal coaching program.

Responsibilities
You will be responsible for writing and improving conversion-focused copy across the full funnel, including landing pages, VSLs, application and booking pages, email/SMS sequences, ads, social media captions, sales pages, lead magnets, testimonials, objection handling, CTAs, value stacking, and overall brand messaging.

Required Skills
You must have strong experience in:
- Direct-response copywriting
- High-ticket funnel copy
- VSL writing
- Emotional sales psychology
- Offer positioning
- Buyer avatar research
- Objection handling
- Email marketing
- Landing page copy
- Sales page copy
- Conversion-focused messaging
- Writing for transformation-based offers
- Preferred Experience

Strong candidates will have experience writing for high-ticket coaching, consulting, men’s leadership, marriage/relationship, Christian or faith-based, and personal development offers, especially for business owners, entrepreneurs, or executives using application-based or VSL funnels.

What We Are Looking For
We are looking for a copywriter who can:
- Write with emotional depth and precision
- Understand the difference between surface pain and deep identity pain
- Turn rough ideas into powerful copy
- Write in a strong, masculine, conviction-based voice
- Avoid generic, weak, or overly polished corporate language
- Understand how to move a lead from awareness to action
- Write copy that feels human, clear, and direct
- Use psychology without sounding manipulative
- Improve existing copy instead of simply rewriting words
- Think strategically about the entire funnel, not just individual sections

This is NOT for you if:
- Your main experience is blog writing, SEO writing, or general content writing.
This role requires advanced direct-response copywriting ability.
We need someone who understands conversion, emotional transformation, offer strategy, and high-ticket buyer psychology for a Christian men’s movement.

What You Get:
Competitive base + performance-based bonus!
Full ownership over marketing strategy and execution
Opportunity to work directly with the founder, who is a seasoned Marketer
Gain additional high level training
Freedom to work remote
A high-integrity team with zero fluff and zero drama
A mission-driven product with real impact and market demand


If you’re the kind of operator who wants to see the direct impact of your work, be a part of a movement that will change the world, take pride in every word you write, and want to build something meaningful with speed and precision—this is your role.
Apply now with samples of your work, proof of performance, and a short note on why this fits you.

This would be a full-time Copywriting role to lock arms with our core team and move in sync with our rhythm.

***3 Non-Negotiables to note***

#1 If you are not able to go full-time right now, are you willing to ramp up to full-time?

#2 We only hire long-term. If you’re looking for a quick project or gig, this won’t be the right fit. We’re building legacy, not launching a temp project.

#3 For us to collaborate in real-time, it’s important that you are able to be on scheduled TEAM CALLS between 9am-6pm CST. (You can work on your time zone during the week)

We’re in the trenches daily, pushing hard and moving fast, and we need someone who is present, responsive, and fully immersed in the mission. I also own an investment firm and my time is limited, so when I need to speak to a team member, video calls are paramount for speed and to remove bottlenecks.

To align for expectations:
This is a 160-hour per month role (full-time), and we’re offering $5-8/hr as a starting rate, with strong performance-based bonus incentives. For example, within 12 months, it would be possible to earn an additional $6/hr on top of base pay, based on performance, contribution, and alignment with our vision.

But more than the money, we’re offering something most companies can’t:
A seat at the ground floor of a world-changing movement. A culture where your work directly contributes to transforming broken families, healing marriages, and restoring men to their God-given identity.
If you’re excited by the idea of being a vital part of a team that is storming the gates of hell and setting men free worldwide—while mastering your craft and growing in responsibility—then this may be your calling.
Let me know if this resonates with you. We’d love to explore if this is a divine fit.


What You’re Stepping Into
You’re not joining a company—you’re joining a movement.
A movement that is raising men back to their God-ordained identity. A mission that doesn’t just change timelines—it changes legacies. This is your opportunity to help lead that charge through the most powerful medium of this age: short-form content with eternal purpose.
If you want to be part of a high-performance team on the frontlines of global men’s transformation, this is the place.

I am working on a new bible translation and am seeking to develop partnerships with theology insitutions and other biblical text/Christian organizaitons. I am new to this. I have spent much of the year working with AI on a new Bible translation, available at TheWayVersion (dotcom). I am seeking someone to help develop the strategy(ies) for reaching out and researching various organizations that might be interested in collaborating on this project. The idea of this project is to open up discussions about these very sensitive topics that the e-book addresses and build a community for it to evolve over time through debate and healthy collaboration.
I don't know much about grant writing or Christian organization partnerships. I'm open to learning. I'm seeking someone who can help with this so that it might lead to a longer term community development and research role.

My company is announcing a solution to a privacy issue that that has become part of a nationwide conversation. We want to make sure our news receives visibility on all of the channels that have been discussing this issue in detail

Klaviyo Expert Needed: Deliverability Audit, Shopify Flows, Segmentation & WhatsApp Setup

We are looking for an experienced Klaviyo specialist to audit and improve our email marketing setup across multiple Shopify sites and marketing blasts.

Our recent campaign performance shows strong engagement and no spam complaints, but we have elevated bounce rates with certain inbox providers and need help tightening list hygiene, segmentation, flows, consent capture, and reporting.

Scope of work:

* Audit Klaviyo account health, deliverability, sender setup, and DNS/authentication status
* Review recent campaign performance and identify causes of elevated bounce rates
* Clean and organize lists/segments, including inactive recipients, engaged audiences, language preferences, and WhatsApp/SMS consent
* Recommend and help implement an opt-in or re-permission campaign if appropriate
* Review website, signup forms, and Shopify checkout consent language; flag gaps and implement approved privacy/marketing language where needed
* Build or improve core flows, including welcome/new subscriber logic and abandoned cart emails across multiple Shopify sites
* Confirm Shopify event tracking is working properly: Viewed Product, Added to Cart, Started Checkout, Placed Order, etc.
* Assess and implement Klaviyo WhatsApp features where technically and legally appropriate
* Set up simple reporting so we can track list health, deliverability, flow performance, revenue, and proof of improvement over time

Ideal candidate:

* Strong Klaviyo experience, especially with Shopify
* Comfortable with deliverability, list hygiene, segmentation, and lifecycle flows
* Experience with bilingual or multi-market audiences is a plus
* Experience with Klaviyo SMS / WhatsApp is a plus
* Able to explain decisions clearly and train our team on maintaining the setup

Please include examples of similar Klaviyo audits or flow builds you have completed, especially where you improved sender health, reduced bounce rates, or organized messy lists/segments.