Optimize Upwork Projects with Google Tag Manager

We are looking for an experienced Google Ads Specialist to manage and scale paid acquisition for our growing e-commerce brand.

We are currently developing our presence in the French market and want to build Google Ads into a strong and profitable acquisition channel alongside our existing paid social activity.

We are looking for someone who can take ownership of the account, create the right campaign structure, manage campaigns on a daily basis, analyze performance, and continuously optimize toward profitable growth.

Your main objective

Your main goal will be to:

Generate profitable sales through Google Ads while continuously improving ROAS, CPA, conversion rate, and overall account efficiency.

We are not looking for someone who simply launches campaigns and leaves them running.

We want someone who actively manages the account, understands the numbers, identifies opportunities, and makes decisions based on performance.

Your responsibilities

* Audit our existing Google Ads setup if applicable
* Create and structure Google Ads campaigns from scratch when needed
* Manage the Google Ads account on an ongoing basis
* Perform keyword research
* Create and optimize Search campaigns
* Set up and manage Shopping campaigns
* Manage Performance Max campaigns
* Build branded and non-branded campaign structures
* Create and test ad copy
* Optimize bids, budgets, keywords, audiences, and targeting
* Manage negative keywords
* Monitor search terms regularly
* Improve campaign profitability
* Optimize campaigns based on CPA, ROAS, conversion value, and revenue
* Identify scaling opportunities
* Reduce wasted ad spend
* Analyze performance by device, audience, keyword, product, and campaign type
* Help improve Google Merchant Center when necessary
* Monitor product feed quality and potential disapprovals
* Ensure proper conversion tracking
* Work with GA4 and Google Tag Manager when required
* Help troubleshoot tracking or attribution issues
* Create remarketing campaigns when relevant
* Test new campaign structures and acquisition opportunities

Our context

We are a growing DTC e-commerce brand selling to customers in France.

Our store is built on Shopify and we are already generating sales through paid advertising.

We currently use Meta/Facebook Ads as an important acquisition channel, and we now want to develop Google Ads more seriously.

We already have:

* A Shopify store
* Existing sales data
* Product pages
* Paid traffic
* Meta Ads campaigns
* Email marketing flows
* Customer reviews and social proof
* Multiple offers and bundles

Our objective is to build a Google Ads account that can become a reliable and scalable source of profitable customers.

Campaign types we expect you to understand

You should have strong experience with:

* Google Search
* Google Shopping
* Performance Max
* Brand campaigns
* Non-brand campaigns
* Competitor campaigns when relevant
* Remarketing
* Google Merchant Center
* Product feeds

You should also understand when NOT to use a specific campaign type.

We do not want every campaign automatically placed into Performance Max without a clear strategy.

Tracking & analytics

Accurate tracking is extremely important to us.

You should be comfortable with:

* Google Ads conversion tracking
* Google Analytics 4
* Google Tag Manager
* Shopify tracking
* Enhanced conversions
* Google Merchant Center

You should be able to verify whether purchase tracking and conversion values are accurate before making major campaign decisions.

Key KPIs

You will be expected to monitor metrics such as:

* ROAS
* CPA
* Conversion Rate
* Conversion Value
* Revenue
* CPC
* CTR
* Impression Share
* Search Lost IS
* Cost per Purchase
* Average Order Value
* New Customer Acquisition Cost

The ultimate objective is not simply traffic or clicks.

The objective is profitable revenue.

What we are looking for

You are a good fit if you:

* Have proven experience managing Google Ads for e-commerce brands
* Have experience with Shopify stores
* Understand direct-response e-commerce
* Have managed Shopping and Performance Max campaigns
* Understand Google Merchant Center
* Have strong knowledge of conversion tracking
* Know how to scale winning campaigns
* Know how to identify and cut wasted spend
* Can analyze performance beyond surface-level metrics
* Are proactive and comfortable suggesting new tests
* Communicate clearly and provide regular updates

Experience managing Google Ads for French or European e-commerce brands is a strong plus.

French is not mandatory if your English communication is excellent, but understanding the French market is highly appreciated.

Weekly reporting

We would like a simple weekly report including:

* Total spend
* Revenue generated
* ROAS
* CPA
* Number of purchases
* Best-performing campaigns
* Worst-performing campaigns
* Changes made during the week
* Tests launched
* Problems identified
* Scaling opportunities
* Priorities for the following week

We want reporting to be concise and actionable.

First phase

The first phase of the collaboration will be to:

1. Audit our current Google Ads and tracking setup
2. Review Google Merchant Center and product feed
3. Identify tracking or structural issues
4. Create the recommended campaign structure
5. Launch or restructure campaigns
6. Establish clear baseline KPIs
7. Start testing and optimizing

After that, we are looking for ongoing account management and scaling.

Important

We are NOT looking for someone who:

* Only checks the account once per month
* Uses the same strategy for every client
* Focuses only on increasing spend
* Cannot explain why they are making changes
* Measures success based only on clicks or traffic
* Creates campaigns without validating tracking first
* Sends generic automated reports without analysis

We want someone who treats the account as if it were their own business and makes decisions based on profitability.

When applying

Please include:

1. Your experience managing Google Ads for e-commerce brands
2. Examples of Shopify stores or similar brands you have worked with
3. Typical monthly ad spend you have managed
4. Examples of ROAS or CPA improvements you have achieved
5. Your experience with Google Shopping and Performance Max
6. Your experience with Google Merchant Center
7. Your experience with GA4 and Google Tag Manager
8. Your usual process when taking over a new Google Ads account
9. Your availability
10. Your hourly or monthly management rate

Please also answer this question:

If you took over an e-commerce Google Ads account tomorrow, what are the first things you would check before increasing the budget?

We are looking for someone for a long-term collaboration if the results and communication are strong.

We got this notice from shopify:

Action required by August 26, 2026. Upgrade your Thank you and Order status pages to avoid disruptions. Open upgrade guide

It requires us to replace Google Tag Manager on Thank You & Order Status pages.

Quick task.

I run marketing for a small local service business in the US (single-location martial arts gym). The tracking and attribution setup spans Google and GoHighLevel, and right now I don't trust any of it. I want someone who knows both sides well enough to go through it with me and make it actually work.

Being honest about the state of it: this has been broken, patched and re-broken several times over the past year. Multiple people and tools have touched it. The website builder was injecting its own tracking events alongside the Tag Manager container and double-firing them. Conversion actions have been added, duplicated and demoted over time. Attribution parameters are layered three deep from three different places and contradict each other. Every time I think it's fixed, I find something else.

I've done a lot of digging myself and I have detailed written notes, so you would not be starting cold. The problem is I don't trust my own conclusions. I've twice been confident something was broken when it wasn't, and once confident something was fixed when it wasn't. I need someone with real depth to tell me which of my findings are right.

THE STACK

One GTM container, GA4, Google Ads (a Search campaign and Performance Max), and GoHighLevel as the CRM. The website itself is built in GoHighLevel's AI website builder. Leads come in through GHL forms and a GHL booking calendar.

I need someone comfortable in GoHighLevel, not just Google. The AI website builder has repeatedly fought the Tag Manager container, it has injected duplicate tracking events before, and it has no visibility into what the container is doing. A specialist who only works on Google's side will miss half of this. You need to be able to go into the GHL site and the GHL forms and check them from the inside.

Why attribution matters here: we judge performance on booked appointments and closed memberships, not on what the ad platforms claim. Platform-reported numbers have been wrong before and I need to be able to trust the CRM.

SPECIFIC THINGS I BELIEVE ARE WRONG

- A campaign URL custom parameter is undefined, so a tracking template resolves to an empty value and leads arrive with no campaign name attached
- Landing URLs carry the same UTM parameters three times over, from an account-level tracking template, a campaign URL suffix, and a hardcoded final URL on an ad. Different systems read different values from the same URL, so one click gets attributed two different ways
- Two conversion actions look like they measure the same lead form and are both set as primary
- One conversion action carries a value that went stale after an offer change
- I am not confident the GHL forms and booking calendar capture attribution reliably

HOW I WANT TO WORK

This is a working engagement, not a handoff. Screen share or async, whichever suits you, but I want to understand what you are changing and why. I am happy to do the clicking. I will be reviewing the reasoning, not rubber-stamping it.

Small, well-defined project sized to a few hours. If it goes well there is more work across other accounts.

WHAT DONE LOOKS LIKE

1. A written review of the current setup covering the container, both Google tags, every conversion action, and where each attribution parameter originates
2. The campaign URL custom parameter defined and verified against a real ad click, with the landing URL showing one populated campaign value and no empty duplicates
3. UTM duplication reduced to a single source per parameter, with gclid capture confirmed still intact afterward
4. A clear verdict on the duplicate conversion actions and which one should be demoted rather than deleted
5. Confirmation that the GoHighLevel forms and booking calendar capture attribution correctly, tested end to end, so a real click produces a CRM contact carrying the right source, campaign and click ID
6. Anything you cannot finish inside the time written up as exact steps I can follow myself

I would rather you tell me honestly that something is out of scope than half-fix it.

Please answer the screening questions properly. Generic proposals that don't engage with them will be passed over.

# Build a US Paid Ads / Paid Acquisition ICP & Advertising Intelligence Database

We are looking for an experienced **data engineer / web scraping / marketing intelligence specialist** to build a high-quality database of US companies that match our ideal customer profile.

This is **not a simple lead list-building project**.

The goal is to identify US B2B companies that already invest meaningfully in paid customer acquisition, sell high-value products or services, and use a lead-to-sales funnel where conversion leaks can materially impact revenue.

We want to combine:

* firmographic data
* paid advertising intelligence
* website and funnel analysis
* marketing technology signals
* sales process signals
* public advertising libraries
* third-party advertising intelligence data

into one structured and scored database.

## 1. Ideal Customer Profile

We are primarily looking for companies that match the following profile:

### Geography

* United States
* US headquarters preferred

### Company Size

Preferred:

* **25–300 employees**

This should not be treated as an absolute hard limit if a company otherwise strongly matches the ICP.

Our strongest preference is approximately:

* 50–300 employees

### Business Model

The company should primarily generate customers through a **lead-to-sales process**, for example:

* Book a Demo
* Schedule a Call
* Request a Consultation
* Request a Quote
* Contact Sales
* Free Assessment
* Application
* Strategy Call
* Sales Inquiry

We are **not looking for traditional ecommerce / DTC companies** where the primary conversion happens directly through an online checkout.

### Customer / Deal Value

Preferred:

* Estimated value of a new customer / first-year contract / project value of at least **$10,000**
* Ideally **$20,000 or more**

The exact CLV does not need to be known.

A reasonable estimate based on:

* industry
* pricing
* ACV
* contract value
* project value
* typical customer economics

is acceptable.

### Paid Acquisition Spend

Minimum indication:

* approximately **$5,000 per month paid advertising**

Preferred:

* **$10,000 or more per month**

Strong preference:

* **$25,000 or more per month**

We understand exact competitor ad spend is generally not publicly available.

We therefore want to estimate advertising intensity using multiple proxy signals rather than claiming exact spend figures.

### Paid Advertising Channels

Priority channels:

1. Google Search Ads
2. LinkedIn Ads
3. Meta Ads

Companies using multiple paid channels should generally receive a higher score.

## 2. Priority Industries

For the initial project, we want to focus primarily on **B2B companies with high customer value and meaningful sales funnels**.

Priority industries may include:

* B2B SaaS
* Cybersecurity
* IT Services
* Managed Service Providers / MSPs
* Cloud Services
* ERP Consulting
* CRM Consulting
* Salesforce Consultancies
* HubSpot Consultancies
* Microsoft / Dynamics Consultancies
* Data / Analytics Services
* AI / Automation Services
* Recruiting
* Executive Search
* Staffing
* Professional Services
* Commercial Insurance
* Business Financing
* Accounting / CFO Services
* Compliance Services
* B2B Legal Services
* Industrial / Commercial Services
* Other high-value B2B lead-generation businesses

We are open to recommendations for additional industries that strongly match the economics described above.

For the first phase, **B2B should be prioritized over high-ticket B2C/local businesses**.

## 3. Company Discovery

Build an initial universe of companies likely to match the ICP.

Potential data sources may include:

* LinkedIn / Sales Navigator
* Apollo
* Clay
* Crunchbase
* People Data Labs
* BuiltWith
* Similarweb
* Semrush
* SpyFu
* DataForSEO
* other relevant databases or APIs

Please recommend the best combination of data sources rather than limiting yourself to this list.

For each company, collect where possible:

* Company name
* Domain
* LinkedIn company URL
* HQ location
* Industry
* Employee count
* Estimated revenue if available
* Company description
* Primary product/service
* Estimated customer / contract / project value
* Business model classification
* Lead generation vs ecommerce classification

## 4. Paid Advertising Intelligence

For every company, determine whether it appears to be meaningfully investing in paid customer acquisition.

We are particularly interested in determining whether the advertiser most likely belongs to one of the following tiers:

### Tier A

Estimated paid media spend:

* **$25,000 or more per month**

### Tier B

Estimated paid media spend:

* **$10,000–$25,000 per month**

### Tier C

Estimated paid media spend:

* **$5,000–$10,000 per month**

### Below Threshold

* Less than approximately $5,000 per month
* No meaningful advertising activity detected

The spend tier should be an **estimate based on multiple signals**, not presented as verified exact spend.

## 5. Google Ads Intelligence

Google Search Ads are especially important for this project.

For each company, collect where technically possible:

* Google Ads detected: Yes / No
* Google Search Ads detected: Yes / No
* Estimated monthly PPC spend
* Estimated paid search traffic
* Number of paid keywords
* Number of observed ads
* Advertising history
* Estimated duration of paid search activity
* Paid landing page URLs
* Primary advertised products/services
* Branded vs non-branded paid search activity where possible

Possible sources may include:

* Google Ads Transparency Center
* Semrush
* SpyFu
* Similarweb
* DataForSEO
* other competitive intelligence providers

We understand that the normal Google Ads API does **not** provide competitor account spend.

Please explain your proposed methodology for estimating advertising intensity.

## 6. Meta Ads Intelligence

For each company, determine where possible:

* Meta Ads detected: Yes / No
* Currently active ads
* Approximate number of active ads
* Ads observed during the last 30 days
* Ads observed during the last 90 days
* Ads observed during the last 180 days
* Oldest currently active ad
* Advertising longevity
* Main advertised offers
* Landing page URLs
* Ad formats

Potential sources:

* Meta Ad Library
* compliant third-party providers
* scalable public-data methods

Please do **not** simply propose using the official Meta Ad Library API without explaining its limitations for commercial US advertisers.

We want applicants to explain how they would realistically solve this.

## 7. LinkedIn Ads Intelligence

For each company, determine where possible:

* LinkedIn advertising detected: Yes / No
* Number of ads observed
* Ads found during the last 30 days
* Ads found during the last 90 days
* Ads found during the last 180 days
* Advertising longevity
* Ad format
* Main offer
* Landing page URL
* Primary CTA

Potential sources:

* LinkedIn Ad Library
* third-party data sources
* other scalable approaches

Please explain your proposed technical method.

## 8. Website & Funnel Analysis

Advertising activity alone is not sufficient.

We want to understand what happens **after the ad click**.

For every qualified advertiser, analyze the website and relevant landing pages.

Identify the primary conversion flow, for example:

Ad → Landing Page → Demo Request → Sales Call

or:

Ad → Landing Page → Consultation → Sales Process

Collect where possible:

* Paid landing page URL(s)
* Primary CTA
* Secondary CTA
* Demo request present
* Consultation request present
* Quote form present
* Contact sales present
* Lead magnet present
* Calendar booking present
* Phone call conversion present
* Form length
* Dedicated landing page detected
* Generic website page vs dedicated campaign landing page
* Ecommerce checkout detected
* Lead-generation funnel detected

## 9. Sales & Marketing Maturity Signals

We would also like to collect signals indicating whether the company has enough marketing and sales maturity to be a strong customer.

Examples:

### CRM / Sales Technology

Detect where possible:

* HubSpot
* Salesforce
* Microsoft Dynamics
* Pipedrive
* Zoho
* Marketo
* Pardot
* other major CRM / marketing automation systems

### Advertising / Tracking Technology

Detect where possible:

* Google Ads tracking
* Meta Pixel
* LinkedIn Insight Tag
* Google Tag Manager
* conversion tracking
* retargeting technology

### Marketing Team

Identify whether the company appears to employ roles such as:

* CMO
* VP Marketing
* VP Demand Generation
* Head of Growth
* Head of Marketing
* Director of Marketing
* Director of Demand Generation
* Performance Marketing Manager
* Growth Marketing Manager
* Marketing Operations

Where possible, estimate:

* size of marketing team
* whether there is a dedicated demand generation / paid acquisition function

### Sales Team

Where possible, identify whether the company has:

* SDRs
* BDRs
* Account Executives
* Sales Directors
* VP Sales
* CRO

Companies with an established marketing-to-sales handoff should generally score higher.

## 10. Scoring Model

We do not want a simple Yes / No lead list.

Every company should receive an **ICP / Opportunity Score**.

The scoring model should reflect factors such as:

### Paid Media Intensity

Examples:

* Estimated $25k or more per month paid media
* Estimated $10k–25k per month
* Estimated $5k–10k per month
* Paid keyword volume
* Number of active creatives
* Advertising longevity
* Number of paid channels

### Customer Economics

Examples:

* Estimated customer/project value above $10k
* Above $20k
* Above $50k

### Funnel Complexity

Higher score for companies with:

Ad → Lead → Meeting → Opportunity → Proposal → Closed Won

rather than:

Ad → Direct Purchase

### Marketing Maturity

Examples:

* dedicated marketing team
* demand generation roles
* marketing operations
* paid acquisition roles

### Sales Maturity

Examples:

* SDR / BDR team
* account executives
* defined sales process

### Technology

Examples:

* Salesforce
* HubSpot
* Dynamics
* marketing automation
* conversion tracking
* retargeting pixels

## 11. Suggested Final Classification

We would like companies classified approximately as:

### Dream ICP

Strong fit across most criteria, for example:

* 50–300 employees
* $25k or more estimated monthly paid media
* $20k or more customer / contract value
* B2B
* Google Search and/or LinkedIn advertising
* established marketing team
* CRM
* sales team
* demo / consultation funnel
* meaningful advertising history

### Strong ICP

For example:

* 25–300 employees
* $10k or more estimated paid media
* $10k or more customer value
* strong lead-generation model
* sufficient marketing maturity

### Possible ICP

For example:

* $5k–10k estimated paid media
* high customer value
* lead-generation model
* weaker or incomplete advertising signals

### Not ICP

Examples:

* ecommerce
* very low customer value
* little meaningful traffic
* no real sales process
* little/no paid advertising
* very small businesses without marketing infrastructure

## 12. Required Output

The final database should ideally contain:

### Company Data

* Company Name
* Domain
* LinkedIn URL
* Location
* Industry
* Employee Count
* Revenue estimate if available
* Company Description
* Primary Product / Service
* Estimated Customer / Contract Value

### Business Model

* B2B / B2C
* Lead Gen: Yes / No
* Ecommerce: Yes / No
* Primary Conversion Type
* Sales Process Complexity

### Google Ads

* Google Ads Detected
* Google Search Ads Detected
* Estimated Monthly Spend
* Paid Keywords
* Estimated Paid Traffic
* Advertising History
* Landing Pages

### Meta

* Meta Ads Detected
* Active Ads
* Ads in Last 30 / 90 / 180 Days
* Oldest Active Ad
* Landing Pages
* Primary Offer

### LinkedIn

* LinkedIn Ads Detected
* Ads Observed
* Ads in Last 30 / 90 / 180 Days
* Ad Formats
* Landing Pages
* Primary Offer

### Technology

* CRM
* Marketing Automation
* Google Tracking
* Meta Pixel
* LinkedIn Insight Tag
* Retargeting Technology

### Team

* Marketing Team Detected
* Relevant Marketing Roles
* Sales Team Detected
* Relevant Sales Roles

### Scoring

* Estimated Paid Media Spend Tier
* Paid Media Confidence Score
* Customer Value Score
* Funnel Complexity Score
* Marketing Maturity Score
* ICP Fit Score
* Final Classification:

* Dream ICP
* Strong ICP
* Possible ICP
* Not ICP

## 13. Initial Pilot

We want to start with a pilot of approximately:

**300–500 companies**

The purpose of the pilot is to validate:

* data quality
* accuracy of advertiser detection
* accuracy of spend estimates
* ability to distinguish lead-generation companies from ecommerce
* ability to estimate customer value
* quality of landing-page detection
* reliability of Meta and LinkedIn ad detection
* automation rate
* cost per analyzed company

If the pilot is successful, we expect to scale the system to:

**5,000–20,000 or more companies**

We are interested in building a repeatable system, not only receiving a one-time spreadsheet.

## 14. Automation

A major goal is to automate as much of this process as reasonably possible.

Please explain:

* which parts can be fully automated
* which parts require human review
* which APIs/data providers you would use
* expected API/data costs
* expected processing cost per 1,000 companies
* expected refresh cost
* whether the database can be updated periodically

Bonus if you have experience with:

* Clay
* Python
* Apify
* n8n
* Make
* Airtable
* DataForSEO
* Semrush APIs
* Similarweb
* BuiltWith
* LinkedIn data
* ad intelligence platforms
* LLM-based website classification

## 15. When Applying

Please answer the following questions clearly.

1. Which data sources would you use to build the initial company universe?

2. How would you determine whether a company is primarily a lead-generation business rather than ecommerce?

3. How would you estimate whether a company spends approximately:

* $5k–10k per month
* $10k–25k per month
* $25k or more per month
on paid advertising?

4. How would you detect Google Search advertising activity?

5. Which APIs or competitive intelligence tools would you use for Google Ads data?

6. How would you programmatically identify commercial US companies running Meta Ads?

7. What are the limitations of the official Meta Ad Library API for this use case?

8. How would you retrieve or detect LinkedIn advertising activity?

9. How would you identify paid landing pages?

10. How would you estimate customer / contract value?

11. How would you detect CRM, tracking and marketing technology?

12. How would you determine whether the company has a dedicated marketing and sales organization?

13. What percentage of this workflow could you automate?

14. Have you built a similar advertising intelligence, competitive intelligence or lead-scoring system before?

15. Please provide examples of similar projects if available.

16. What would you estimate the ongoing cost per 1,000 analyzed companies to be after the system is built?

17. How would you design the system so that advertising activity could be refreshed monthly or quarterly?

## Important Applicant Filter

Please specifically answer this question:

**Explain exactly how you would identify US companies running commercial Meta Ads programmatically. Do not simply answer “Meta Ad Library API.”**

Also:

**Explain how you would estimate competitor Google Ads spend. Do not answer “Google Ads API,” since we are analyzing companies whose Google Ads accounts we do not control.**

Generic applications that do not address these technical questions will not be considered.

## What We Are Looking For

We are primarily looking for someone with experience in:

* data engineering
* web scraping
* competitive intelligence
* advertising intelligence
* APIs
* automation
* data enrichment
* lead scoring

We are **not** primarily looking for a virtual assistant who manually builds lead lists.

The successful candidate should be able to help us develop a scalable methodology for identifying the companies where paid traffic, high customer value, and a complex lead-to-sales funnel create the highest potential economic opportunity.

Senior Google Ads + SEO Performance Analyst

We are looking for an expert performance analyst to help us evaluate and optimize investments across Google Ads and SEO for multiple clients.

This is not a campaign setup, ad creation, content creation, or general marketing strategy role. We already manage campaign execution and strategy. We need a highly analytical expert who can independently assess performance, identify what is and is not working, and recommend where we should increase, reduce, or redirect investment.

Responsibilities
Analyze Google Ads performance across campaigns, ad groups, keywords, geographies, audiences, devices, and conversion paths
Evaluate SEO performance using Google Search Console, GA4, and other relevant tools
Identify wasted spend, scaling opportunities, performance anomalies, and tracking issues
Determine which campaigns, markets, keywords, and landing pages deserve greater investment
Recommend specific budget reallocations and optimization priorities
Assess lead quality and business outcomes, not just clicks and surface-level conversion metrics
Evaluate performance against KPIs such as CPA, CPL, ROAS, conversion rate, impression share, and qualified pipeline
Build clear dashboards, scorecards, and executive-level summaries
Provide weekly or biweekly recommendations that our team can implement
Help us distinguish between short-term fluctuations, seasonality, tracking problems, and genuine performance trends
What This Role Is Not

You will not be responsible for:

Creating or managing campaigns
Writing ads or SEO content
Developing the overall marketing strategy
Making routine platform changes
Producing generic automated reports

We need someone who can interpret the data, challenge assumptions, prioritize opportunities, and tell us exactly where the next marketing dollar should go.

Ideal Background
Deep expertise in Google Ads, GA4, Google Search Console, and Looker Studio
Strong understanding of both paid search and organic search performance
Experience analyzing ecommerce and B2B lead-generation programs
Ability to connect advertising metrics to leads, revenue, pipeline, and profitability
Advanced Excel or Google Sheets skills
Experience auditing conversion tracking and attribution
Strong executive communication skills
Comfortable providing direct, evidence-based recommendations
Agency, consulting, or fractional analytics experience is preferred
Initial Engagement

The first project will include:

Reviewing existing Google Ads, GA4, and SEO performance data
Assessing data quality, conversion tracking, and attribution
Identifying the strongest opportunities to improve efficiency and growth
Recommending where budgets should be increased, reduced, or redirected
Producing a concise performance scorecard and prioritized action plan
Presenting the findings to our team

There is potential for an ongoing fractional engagement supporting multiple client accounts.

To Apply

Please include:

Examples of Google Ads and SEO analyses you have completed
A sample dashboard, scorecard, or executive performance report
A specific example of how your analysis changed a client’s investment decisions
The business metrics you use to determine whether paid and organic search are truly performing
Your hourly rate and typical availability

Please begin your response with the phrase “Investment Analyst” so we know you have read the complete description.

I am looking for a talent who can set up and manage my google ads, also work on and edit the SEO to perfect it

**Google & Meta Ads Expert | Performance Marketing Specialist**

## Description

We’re looking for an experienced **Google Ads & Meta Ads Expert** to manage and optimize paid advertising campaigns for our clients across different industries.

We’re looking for someone who understands performance marketing beyond just launching campaigns — someone who can analyze data, identify what’s working, troubleshoot performance issues, and continuously optimize campaigns to improve **leads, conversions, ROAS, and overall campaign performance**.

### What you’ll be responsible for:

* Setting up, managing, and optimizing **Google Ads** campaigns
* Managing **Meta Ads (Facebook & Instagram)** campaigns
* Working with Search, Performance Max, Display, Shopping, and remarketing campaigns
* Audience research, targeting, segmentation, and retargeting
* Keyword research and search term analysis
* Ad copy and creative testing recommendations
* Conversion tracking and troubleshooting
* Analyzing campaign performance and identifying optimization opportunities
* Managing budgets and improving CPA, CPL, ROAS, and conversion rates
* Creating performance reports and sharing actionable insights
* Staying updated with changes across Google Ads and Meta Ads

### What we’re looking for:

* **3+ years of hands-on experience** managing Google and Meta Ads
* Strong understanding of performance marketing and conversion optimization
* Experience managing campaigns for international clients is a plus
* Strong analytical and problem-solving skills
* Ability to independently analyze accounts and suggest improvements
* Good understanding of **GA4, Google Tag Manager, Meta Pixel, and Conversion API**
* Experience with lead generation and/or eCommerce campaigns
* Strong communication skills and attention to detail

**Important:** We’re looking for an individual freelancer with hands-on campaign management experience. **Agencies are not preferred for this role.**

When applying, please share:

1. Your years of experience with Google & Meta Ads
2. Examples of campaigns/accounts you have managed
3. Your experience with lead generation and eCommerce
4. Your preferred hourly rate
5. A brief overview of your recent results or case studies

We’re looking for someone who can become a **long-term performance marketing partner** and work across multiple client accounts.

I need a specialist who can plan, build, and optimise a Google Ads campaign that drives real product purchases on my site. The objective is crystal-clear: more sales, not just clicks. I’m selling physical products, so every element—from keyword selection and ad copy to bidding strategy—has to focus on shoppers who are ready to buy.

You’ll start by analysing my store, the current traffic sources, and the competitive landscape. From there, create a campaign structure that separates branded, non-branded, and high-intent keywords, ensuring each ad group speaks directly to purchase-ready customers. Accurate conversion tracking is essential; I want to see which keywords, ads, and audiences actually lead to completed checkouts.

Deliverables
• Campaign strategy document outlining target keywords, ad groups, extensions, and daily budgets
• Full build-out in Google Ads (Search, and Shopping if you recommend it)
• Custom conversion tracking set up through Google Tag Manager and Google Analytics 4
• At least three compelling ad variations per ad group, including headlines and descriptions tailored to physical product buyers
• A brief optimisation plan covering bid adjustments, negative keywords, and A/B testing for the first month

Acceptance criteria: the account must pass Google’s policy checks, all tracking must fire correctly, and the initial ads should be approved and ready to run.

If you have a track record of turning search intent into e-commerce revenue, I’d love to see how you can put those skills to work here.

Skills: Internet Marketing, SEO, Google Adwords, Marketing, Google Analytics, Digital Marketing, Keyword Research, Google Ads

What We Are Trying to Accomplish:
We want to run meta ads, with google form submission tracked as the conversion.

It is our understanding that to do this, we need to embed the google form on our website (which we have set up as custom domain on Kajabi) and then install Google Tag Manager to track it.

We need someone to do the embed and set up the relevant GTM tags, and then relay to us in writing clearly the instructions if any on what to do on the Meta Pixel end.

Or, if the above process is wrong or there is an easier process, to relay to us and also perform the relevant steps.

Candidate Description:
Must be available immediately; this is a bit of a rush case. Doesn't necessarily have to have extensive experience but needs to be well-versed in google tag manager by have prior experience with similar tasks.

We’re a growing digital marketing agency looking for an experienced Google Ads Specialist to join our team on a long-term basis.

This is not a one-off freelance project. We’re looking for someone who can take ownership of Google Ads accounts, manage performance independently, and grow with the agency as we bring on more clients.

Current workload

Initially, you will be managing 2 Google Ads client accounts.

The starting workload is approximately 10 hours per month, with a maximum budget of $120 USD per month at this stage.

We are actively growing and expect our client base to increase significantly, with the potential to reach 10x the current number of accounts. As we grow, your hours, responsibilities and monthly compensation can grow as well.

Your responsibilities
Manage Google Ads accounts independently
Monitor and optimise campaigns regularly
Conduct keyword and search term analysis
Manage bidding, budgets and campaign structure
Improve CPA, conversions and overall account performance
Identify underperforming campaigns and opportunities for growth
Set up or troubleshoot conversion tracking where required
Provide clear monthly performance updates
Proactively suggest improvements rather than waiting for instructions
What we’re looking for

You must have hands-on experience managing Google Ads accounts and be confident making optimisation decisions independently.

We are specifically looking for someone who:

Has proven Google Ads experience
Understands conversion tracking, GA4 and Google Tag Manager
Can analyse performance and make strategic decisions
Is reliable and communicates clearly
Is comfortable managing accounts without being micromanaged
Is interested in a long-term position with a growing agency

Important: This role is not suitable for someone who needs to be told what optimisation to perform each week. We need someone who can review an account, identify what needs to be done, and take responsibility for performance.

Budget & growth

Starting workload: approximately 10 hours/month
Starting compensation: up to $120 USD/month
Initial accounts: 2
Future opportunity: significantly more accounts and hours as the agency grows

When applying, please include:

How many Google Ads accounts you currently manage
An example of a campaign you improved and what you changed
Your experience with GA4, GTM and conversion tracking
Your availability per month
Confirmation that you are comfortable with the initial $120/month budget

We’re looking for someone we can build a long-term working relationship with, rather than hiring a different freelancer for every client.

I’m currently running Google/YouTube video advertising to a ClickFunnels landing page for a UK property investment / supported living training funnel.

I need an experienced Google Ads + GA4/GTM specialist to carry out a one-off diagnostic audit of the advertising and tracking setup.

I am NOT looking for someone to immediately rebuild or manage the campaigns.

I want to understand exactly what is happening between:

Google Ads → Ad click → Landing page → ClickFunnels → Opt-in → GA4 conversion attribution

Current situation:

Multiple YouTube video ads are being tested.
I’m testing keyword-based targeting and property-investment YouTube channel/placement targeting.
Google Ads is reporting substantially more clicks than the number of unique visitors being recorded by ClickFunnels.

GA4 is receiving campaign/session data, but opt-ins are not currently being properly attributed as key events/conversions.

I need to determine whether the problem is traffic quality, campaign configuration, tracking, landing-page performance, or some combination of these.

The audit needs to answer:

Where is Google actually delivering my ads and spending the budget?
Which targeting/keywords/placements are generating the traffic?
Are these genuine landing-page visits or other Google Ads interactions?
Why is there a discrepancy between Google Ads clicks and ClickFunnels unique visitors?
Is GA4 installed and recording sessions correctly?
Are UTMs / campaign parameters configured correctly?
Is the ClickFunnels opt-in being tracked correctly in GA4?
Can conversions be attributed back to the individual campaign/ad?
Is Google Ads conversion tracking configured correctly?
Are there any obvious campaign settings causing low-quality or irrelevant traffic?

At the end I want a clear explanation of what is wrong and a prioritised list of what should be fixed.

Please do not apply if your experience is mainly Search campaigns. I specifically need someone experienced with YouTube/Google Video campaigns, GA4, GTM and conversion tracking.

Please begin your proposal by explaining how you would investigate the difference between Google Ads clicks and actual landing-page visitors.

The task is to build a fresh Google Ads account that drives high-quality leads for my business. I need a complete setup across Google Search and the Google Display Network, structured for easy optimisation and clear reporting.

Primary objective
• Generate qualified enquiries, not just clicks. All campaign elements—keywords, ad copy, extensions and conversion tracking—should be aligned with that goal.

Keywords
I will share a starter list, but I rely on you to expand it through keyword research and competitor analysis, then group terms logically for relevance and quality score.

Core deliverables
• Campaign architecture: networks, ad groups and match types set up in Best-Practice format
• Compelling text ads and responsive display assets with strong calls to action
• Conversion tracking: form submissions and phone calls measured via Google Tag Manager and linked to Google Analytics
• Negative keyword list and basic bid strategy recommendations
• A brief hand-over document summarising structure, targeting choices and next-step optimisation ideas

Acceptance criteria
A fully live account, approved ads, and conversions reporting correctly in the interface.

Skills: Internet Marketing, SEO, Google Adwords, Google Analytics, Search Engine Marketing, Keyword Research, Google Ads, Google Search

I'm building TrainMate (trainmate.au), a SaaS platform for Australian personal trainers — client CRM, invoicing, scheduling, and revenue tracking in one app. I built the product myself and just landed our first paying customer. Now I need help getting it seen by the right people.

What I need:
I want to start running Meta and Google Ads targeting Australian personal trainers and small fitness studios. To start, I'm looking for a paid trial task: an audit of our landing page (trainmate.au) and conversion tracking setup, plus your honest recommendation on whether we're ready for paid traffic now, or whether we should hold budget until we have a few reviews and case studies. If that goes well, I'd like to move into ongoing campaign management.

What I'm looking for in this relationship:
I'm a hands-on founder, not a hands-off client — I want to understand the "why" behind your recommendations, not just get a report. I work full-time outside of building TrainMate, so most collaboration will happen async through messages, with occasional calls when useful. I value honesty over agreement — if you think paid ads aren't the right move yet, tell me.

What's unique about this project:
TrainMate is early-stage and self-funded, so budget is limited but there's real room to grow this into an ongoing relationship if the first campaigns work. You'd essentially be helping shape our go-to-market from the ground up, not just executing a pre-existing playbook.

Deliverable for this task: A written landing page audit + 90-day paid ads plan, including your view on timing given our lack of reviews.

At MySportsNotes we sell Sports Performance Journals across key global markets. Looking for someone to provide ongoing support (2-3 hours weekly), largely focused on Meta Campaign Optimisation & Sales Growth.

**LONG TERM OPPORTUNITY, FULL TIME**

MANDATORY WORKING HOURS: Monday through Friday, 8:30 AM to 5:00 PM New York Eastern Time — 40+ HOURS PER WEEK.

Do not apply if:

You cannot consistently work 8:30 AM–5:00 PM New York time.
You are an agency.
You are already committed to several other clients or full-time jobs.
You only provide audits, reports or design recommendations.
You do not personally implement improvements.
You do not have an active Claude Max subscription.
You are not already experienced with Claude Code.

------

Required: Claude Max and Claude Code

You must have your own active Claude Max subscription and be highly proficient with Claude Code.

Claude Code is central to this position. You will use it to:

Analyze our frontend and backend codebase
Investigate bugs, performance problems and customer friction
Run multiple agents and structured investigations
Create implementation plans
Build and test improvements
Review code and identify regressions
Document experiments and results
Work efficiently with our development team

If you do not actively use Claude Code for professional development work, do not apply.

About the Business

We operate a US-based automotive-parts e-commerce store using a dropshipping fulfillment model.

The largest conversion challenges in automotive e-commerce include:

Fitment fear: Customers worry that the part may not fit their specific vehicle.
Shipping uncertainty: Customers need clear, accurate delivery expectations.
Product-data confidence: Customers must understand exactly what they are purchasing.
Checkout friction: Any confusion, technical error or unnecessary step can cost the sale.
Trust: Customers must believe that we will deliver the correct part and support them after the purchase.

Approximately 90% of our sales currently originate from Google Shopping ads.

Automotive parts are marketed using vehicle-specific product pages. For example, one physical part may fit 10–20 different vehicles. We can generate a separate, vehicle-specific landing page for each compatible application and submit those pages to Google Shopping.

This allows a customer searching for a part for their exact year, make and model to land directly on a relevant product page.

Your responsibility begins the moment that customer clicks the Google Shopping ad.

Your Core Mission

Your mission is to understand the complete customer journey:

Google Shopping click → vehicle-specific product page → engagement → add to cart → checkout → purchase → retention

You will determine:

What is the customer seeing?
Does the landing page match the Google Shopping advertisement?
Does the customer trust that the part fits?
Where does the customer hesitate?
Where do they become confused?
Where do they abandon the journey?
Are technical errors, slow APIs or frontend problems affecting them?
Is shipping information clear?
Is the checkout working properly?
What evidence supports your conclusions?
What should we change?
Did the change increase profitable sales?

Your job is not to make random design changes or rely on personal opinions.

You must diagnose problems using behavioral evidence, analytics, customer feedback and technical investigation. You will then develop a hypothesis, implement the improvement, test it and measure the result.

This Is an Implementation Role

This is not a consulting engagement where you review the website, send us an audit and move on to another client.

The operating cycle is:

Diagnose → Form a hypothesis → Propose the experiment → Implement → QA → Launch → Measure → Document → Iterate

You will repeat this process continuously.

You must be comfortable personally working inside a production codebase and collaborating with our existing technical team.

Primary Responsibilities
Funnel and Behavioral Analysis
Analyze the complete Google Shopping customer journey.
Build and monitor funnels in GA4, PostHog and other analytics platforms.
Segment performance by device, traffic source, campaign, landing page, product type and customer type.
Review session recordings, heatmaps, rage clicks, dead clicks and abandonment patterns.
Identify product-page, vehicle-selection, cart and checkout friction.
Analyze search behavior, zero-result searches and navigation problems.
Investigate frontend errors, backend errors, API failures and performance bottlenecks.
Validate that analytics events and conversion tracking are accurate.
Conversion Optimization
Identify conversion problems supported by evidence.
Develop clear and measurable hypotheses.
Prioritize opportunities based on expected impact, confidence and implementation effort.
Improve vehicle-fitment confirmation and reduce fitment fear.
Improve product information, shipping communication, trust and checkout clarity.
Optimize the mobile experience.
Improve page speed and technical reliability.
Recommend and implement improvements across the frontend and backend.
Maintain a documented experimentation roadmap.
Experimentation and A/B Testing

We do not currently have a mature A/B-testing program. You will help establish one.

You will:

Recommend the appropriate experimentation platform.
Configure experiments and required tracking.
Define control and test variations.
Select the primary success metric.
Establish guardrail metrics.
Estimate the necessary sample size and test duration.
QA every experiment before launch.
Monitor experiments without stopping them prematurely.
Report whether each test won, lost or produced an inconclusive result.
Document findings so future decisions build on previous learning.

A test is not successful merely because it generates more clicks. You must evaluate its effect on:

Purchase conversion rate
Revenue per visitor
Add-to-cart rate
Cart-to-checkout rate
Checkout completion rate
Average order value
Contribution margin
Cancellation rate
Return rate
Page performance
Customer experience
Technical Implementation

You should have full-stack development experience and be comfortable with:

React
Next.js
TypeScript and JavaScript
HTML and CSS
APIs and backend services
Databases and data flows
Event tracking
Google Tag Manager
Website performance
Debugging frontend and backend issues
Git-based development workflows

You do not need to know every part of our stack on your first day, but you must be capable of understanding an existing codebase, using Claude Code effectively and safely implementing production improvements.

Retention and Lifecycle Optimization

In parallel with conversion work, you will analyze how we retain and re-engage customers.

You will evaluate:

New versus returning customer performance
Repeat-purchase behavior
Browse-abandonment flows
Cart-abandonment flows
Post-purchase communication
Email and SMS engagement
Customer segmentation
Win-back opportunities
Product recommendations and cross-selling
Whether our current retention efforts are producing incremental revenue

Where retention systems are missing or ineffective, you will propose, implement and measure improvements.

Conversion optimization remains the primary responsibility. Retention work must be prioritized according to evidence and business impact.

Analytics and Optimization Tools

You should have strong experience with tools such as:

GA4
Google Tag Manager
PostHog
Microsoft Clarity
Hotjar
Optimizely, VWO, Convert or similar experimentation platforms
Google Google Merchant Center and Google Shopping analytics
Looker Studio or another dashboarding platform
SQL, spreadsheets or other analytical tools
Klaviyo or similar lifecycle-marketing platforms

You may recommend additional tools when there is a clear business case.

AI-First Working Style

We operate with an AI-first development philosophy.

You should know how to combine your own judgment with tools such as:

Claude Code
Claude Cowork
Claude
ChatGPT
AI-assisted design tools
AI research and analytics tools
Canva AI, when appropriate

AI should accelerate your analysis and implementation—it should not replace your judgment.

You are expected to visually inspect customer behavior, question the data, validate AI conclusions and verify changes before deployment.

We do not blindly implement whatever an AI model suggests.

What You Will Report

Your reporting must be concise, evidence-based and actionable.

A strong report should explain:

Where customers are abandoning.
Which customer segment is affected.
What evidence demonstrates the problem.
Why you believe the problem is occurring.
What change you recommend.
The hypothesis behind the change.
How the experiment will be implemented.
Which primary and guardrail metrics will be used.
What the result showed.
Whether we should keep, reverse or iterate on the change.

You will work directly with company leadership and our technical team. You must communicate clearly, accept feedback and take ownership of results.

Ideal Candidate

The ideal person is:

Highly analytical
Technically capable across frontend and backend systems
Experienced in e-commerce conversion optimization
Experienced with Google Shopping traffic
Comfortable implementing—not merely recommending—changes
Proficient with Claude Code
Skilled at turning behavioral data into testable hypotheses
Familiar with statistical testing principles
Strong in mobile UX and customer-journey analysis
Capable of communicating complex findings clearly
Curious, persistent and detail-oriented
Available exclusively during the required working schedule
Interested in a stable, long-term role
How to Apply

Begin your application with the exact words:

“CLAUDE MAX — NEW YORK HOURS CONFIRMED”

Applications that do not confirm the required New York working hours and Claude Max subscription will not be considered.

REDDŌS Mobile is preparing for public launch, and I’m looking for an experienced Meta Ads performance marketer who can help us build, launch, test, and scale our paid customer-acquisition campaigns.

Our first measurable goal is very specific:

Acquire our first 500 active paid mobile lines.

I am not looking for a traditional social media manager focused on posting, followers, likes, or engagement. I need someone who thinks in terms of customer acquisition, conversion rates, CAC, tracking, funnel performance, and profitable scaling.

About REDDŌS Mobile

REDDŌS is a new U.S. mobile service company built around a different approach to customer loyalty:

The longer you stay, the less you pay.

Our Loyalty Pricing is designed to reward customers over time rather than reserving the best offers only for new customers.

At launch, we will also have strong early-customer incentives designed to create urgency and encourage multi-line households.

We expect to run two primary paid acquisition strategies.

Consumer / Family Acquisition

We want to reach individuals and families who may benefit from switching mobile providers.

Our funnel will include:

Meta Ad → 10-Second Bill Checker → Bill Review / Offer → Checkout → Activation

Our messaging will include concepts such as:

* Loyalty Pricing — “The longer you stay, the less you pay.”
* “Your mobile plan should get cheaper the longer you stay.”
* “Don’t Switch. Check First.”
* Early/founding customer offers
* Multi-line household acquisition

Employer / B2B Acquisition

We also want to target business owners, HR leaders, recruiters, and benefits decision-makers with REDDŌS as an employee recruitment and retention benefit.

Example positioning:

“Retain the people you can’t afford to lose.”

“Your employees already have a mobile bill. Help them lower it.”

The goal here is to generate qualified employer leads that could potentially produce many mobile lines from a single business relationship.

What I need from you

I need someone who can help own the paid acquisition process, including:

* Meta Ads strategy
* Facebook and Instagram campaign setup
* Audience strategy and testing
* Consumer lead/customer acquisition
* B2B/employer lead generation
* Creative testing and ad-copy testing
* Retargeting
* Meta Pixel setup and validation
* Conversion API experience is strongly preferred
* Google Tag Manager / GA4 conversion tracking
* UTM strategy and attribution
* Funnel and landing-page analysis
* Conversion-rate optimization recommendations
* Campaign optimization
* Budget allocation
* Scaling winning campaigns
* Clear performance reporting

I want tracking from the ad all the way through the actual business result whenever technically possible.

The metrics that matter

We will certainly monitor CPM, CTR, CPC, CPL and other campaign metrics, but those are not the ultimate goal.

The numbers I care most about are:

Cost per paying customer

Cost per activated mobile line

Average lines per customer account

Conversion rate from lead/bill check to customer

Total active paid lines

Our first major scoreboard is:

0 → 500 active paid lines

Initial engagement

I would prefer to begin with a relatively small, controlled test rather than immediately spending heavily.

The first phase will likely involve:

1. Reviewing our current website, funnel and tracking setup.
2. Making sure Meta Pixel/GTM/conversion events are configured correctly.
3. Developing the initial campaign structure.
4. Launching several carefully selected creative/message tests.
5. Running an initial controlled advertising test.
6. Identifying our customer acquisition cost.
7. Determining which campaigns deserve additional budget.
8. Scaling only after we have evidence that the economics work.

If the initial engagement goes well, I am very open to this becoming an ongoing relationship as REDDŌS grows.

Communication and working style

I am the founder and will be directly involved.

I value:

* Clear communication
* Fast identification of problems
* Honest recommendations
* Data over opinions
* Simple reporting
* Someone willing to tell me when an idea or campaign is not working
* Someone who treats advertising dollars carefully

I do not need impressive presentations or complicated dashboards for their own sake.

I want to know:

What did we spend?

What did it produce?

What did we learn?

What should we change next?

When applying

Please answer these questions:

1. Tell me about a Meta campaign where you were responsible for generating actual paying customers rather than simply leads or engagement.

2. How do you track a customer from Meta ad click through a website funnel and ultimately to a purchase or activation?

3. What experience do you have with Meta Pixel, Conversion API, GA4 and Google Tag Manager?

4. Have you managed both consumer campaigns and B2B lead-generation campaigns?

5. If I gave you an initial $500–$1,000 advertising test budget, how would you approach the first two weeks?

6. What information would you want from me before spending the first dollar?

7. What metrics would you use to decide whether we should scale, change, or stop a campaign?

Please do not send a generic proposal. I am particularly interested in applicants who demonstrate that they understand the goal:

Build a measurable customer-acquisition system that can help REDDŌS reach its first 500 active paid mobile lines.

We are looking for a senior SEO consultant to conduct an independent, one-time audit of HandyBandi.com, a Chicago-based handyman and plumbing company.

We already have an SEO team and have completed substantial work over the past 4–5 months, including service pages, neighborhood/location pages, content, internal linking, citations, and backlinks. We are not looking for ongoing SEO management or implementation. We need an objective second opinion on the quality of the work completed and whether our current strategy is correct.

The audit must include:

1. Technical SEO

* Crawlability and indexation
* Sitemap, robots.txt, canonicals and redirects
* Duplicate or thin pages
* Core Web Vitals and mobile performance
* Schema markup
* Broken links and technical errors

2. Website architecture

* Service and location page structure
* Keyword cannibalization
* Internal linking
* URL hierarchy
* Pages that should be kept, improved, consolidated, redirected or removed

3. Content quality

* Review of our main service and location pages
* Search intent alignment
* Repetitive, overoptimized, AI-like or low-value content
* E-E-A-T and trust signals
* Identification of factual, credibility or conversion problems
* Whether we should continue creating pages or pause and improve existing content

4. Performance analysis

* Google Search Console and GA4 data
* Rankings, impressions, clicks, CTR and conversions
* Pages gaining or losing visibility
* Keywords with realistic near-term potential
* Whether the work completed during the last 4–5 months is producing expected results

5. Local SEO

* Google Business Profile and connection between GBP and the website
* Local Pack and organic rankings
* Chicago service-area strategy
* Neighborhood pages
* Citations, NAP consistency and local backlinks
* Review profile and local authority

6. Competitor analysis
Compare HandyBandi with:

* Fix It People
* Mr. Handyman of Lincoln Park
* Chicago Handy
* Other strong Chicago handyman and plumbing competitors

Identify what they do better, what HandyBandi already does better, and the most important competitive gaps.

7. Backlink audit

* Link quality and relevance
* Potentially harmful or useless links
* Local backlink opportunities
* Competitor backlink gaps
* Whether our current link-building strategy is worth continuing

Required deliverables:

* Written audit with screenshots and supporting data
* Spreadsheet listing every important issue
* Priority level: critical, high, medium or low
* Recommended action for each issue
* A clear “keep, improve, merge, redirect or remove” decision for affected pages
* Prioritized 30/60/90-day action plan
* 60–90 minute recorded presentation and Q&A session

We will provide read-only access to Google Search Console and GA4.

Please apply only if you personally conduct the audit. Before applying, please confirm:

* Your experience auditing US local service businesses
* Any experience with plumbing, HVAC, handyman, roofing or contractors
* Your experience with Google Business Profile and Local Pack rankings
* That this will be an audit-only engagement without an ongoing retainer
* Fixed price and estimated delivery time
* An anonymized example of a previous audit

We’re looking for a landing page developer who understands that a landing page is not just about making something look good. The page needs to guide visitors toward taking action, whether that means submitting a form, booking a call, starting a trial, or making a purchase.

You’ll work on landing pages where design, development, speed, UX, and conversion optimization all need to work together. We’re not looking for someone who simply takes a Figma file and turns it into code. We want someone who can look at a page and identify what may be stopping users from converting.

What you’ll be working on

* Build and improve conversion-focused landing pages for campaigns, products, services, and lead generation.
* Turn designs, wireframes, or rough concepts into responsive, production-ready pages.
* Structure sections, headlines, CTAs, forms, testimonials, social proof, FAQs, and other elements with conversion intent in mind.
* Make sure the page feels natural and easy to navigate on both desktop and mobile.
* Improve existing landing pages when conversion rates are below expectations.
* Work with existing content and suggest practical improvements where the messaging is unclear or creates unnecessary friction.
* Implement A/B testing ideas and support ongoing CRO experiments.
* Make pages fast, lightweight, and technically clean without sacrificing the visual experience.
* Ensure tracking and analytics are properly implemented so we can understand what visitors are doing on the page.

What we’re looking for

You should have hands-on experience building high-converting landing pages, not just general website development.

You should be comfortable thinking about questions like:

* Is the value proposition clear within the first few seconds?
* Is the CTA obvious without being aggressive?
* Is there too much information before the user gets to the important part?
* Does the page build enough trust before asking for an action?
* Is the mobile experience actually usable?
* Where might visitors hesitate or drop off?
* What can we test to improve conversions?

Experience with platforms such as Webflow, WordPress, Shopify, Framer, or custom HTML/CSS/JS is useful. Experience with tools such as GA4, Google Tag Manager, Microsoft Clarity, Hotjar, VWO, Optimizely, or similar CRO/analytics platforms is a strong plus.

What matters most

We care more about how you think than how many technologies you can list.

A good landing page developer for this role should be able to explain why a particular section, layout, CTA, interaction, or content structure is being used and be willing to change it when the data shows something isn't working.

You should also be comfortable working iteratively. We may launch a page, review the data, identify friction, make changes, and test again. The goal isn't to declare a page “finished” the goal is to keep improving its ability to convert.

To apply

Please share:

1. 2–3 landing pages you personally developed.
2. A brief explanation of what you did on each project.
3. Any measurable conversion improvement you can share.
4. Which platforms and technologies you work with.
5. Your availability and typical turnaround time.

Please don't send a generic portfolio or a list of every website you've ever built. We’re particularly interested in examples where your development work had a clear connection to conversion rate, lead generation, sales, or user engagement.

I am looking for an experienced Google Ads conversion tracking specialist to review, improve, and implement a reliable full-funnel conversion tracking system for my webinar business.

My funnel works as follows:

Google Ads → ₹9 Webinar Purchase → Optional ₹199 Purchase → ₹5,000/₹10,000 Main Program Purchase

The main objective is to give Google Ads complete and accurate funnel/revenue information, so that over time I can optimize campaigns based on users who generate higher revenue rather than only optimizing for the cheapest ₹9 webinar registrations.

Current Setup

I currently use:

- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Cashfree
- Razorpay
- Pabbly Connect
- Google Sheets
- GCLID capture/storage

Cashfree and Razorpay are used for collecting payments.

Currently, some conversion tracking depends on browser/page-based tracking. I want successful payments to be tracked reliably even if the customer closes the browser, does not reach the Thank You page, or purchases the main program later through a separate payment link.

Tracking Requirements

1. ₹9 Webinar Purchase

Every successful ₹9 payment should be reliably sent to Google Ads with the appropriate:

- GCLID / attribution information
- Conversion value
- Currency
- Transaction/order ID
- Conversion timestamp

Tracking should preferably use successful payment confirmation/webhook data rather than relying only on the Thank You page.

2. ₹199 Optional Purchase

Some webinar customers also purchase an optional ₹199 product.

Google Ads should receive this purchase and its value while maintaining attribution to the original ad click/customer wherever technically possible.

3. ₹5,000 / ₹10,000 Main Program Purchase

This is the most important downstream conversion.

A customer may purchase the main program hours or days after the original ₹9 webinar registration, sometimes through a separate Cashfree/Razorpay payment link.

I want this revenue to be connected back to the original Google Ads acquisition wherever possible, using stored GCLID and/or appropriate first-party customer data.

The purpose is for Google Ads to eventually understand which campaigns, ads, and users are generating actual high-value customers.

Reliability & Deduplication

The implementation should prevent duplicate conversions if the same transaction is received through multiple sources such as:

- Payment gateway/webhook
- GA4
- GTM/browser tracking
- Thank You page

Proper transaction/order IDs and deduplication logic should be implemented.

I do not want Google Ads to count the same payment twice.

Conversion Structure

I would also like the freelancer to advise and implement the appropriate Google Ads conversion structure, including:

- Primary vs. secondary conversion actions
- ₹9 initial purchase
- ₹199 bump purchase
- ₹5,000/₹10,000 main program purchase
- Conversion values
- Enhanced Conversions where appropriate
- Offline/data-import conversions where appropriate

The final architecture should be designed so that Google Ads receives useful signals for revenue/value-based optimization, not simply the maximum number of low-cost ₹9 purchases.

Freelancer Must Have Experience With

Please apply only if you have practical implementation experience with:

- Google Ads conversion tracking
- GCLID capture, storage and matching
- Google Ads offline/data import conversions
- Enhanced Conversions
- GA4
- GTM
- Payment gateway/webhook conversion tracking
- Conversion value tracking
- Transaction ID and conversion deduplication
- Multi-step funnels
- Delayed/offline upsell attribution

Experience with Cashfree, Razorpay and Pabbly Connect will be strongly preferred.

Before Implementation

Before making changes, I would like you to audit my existing setup and clearly explain how you plan to connect:

Original Google Ads Click → ₹9 Purchase → ₹199 Purchase → ₹5,000/₹10,000 Purchase

Please explain:

1. How GCLID/attribution data will be captured and stored.
2. How successful Cashfree/Razorpay payments will trigger conversions.
3. How Pabbly/webhooks will be used, if required.
4. How delayed ₹5,000/₹10,000 purchases will be matched with the original customer/ad click.
5. How duplicate conversions will be prevented.
6. What conversion actions should be Primary vs. Secondary in Google Ads.
7. How the setup will remain reliable even when the Thank You page is not opened.

Expected Outcome

At the end of the project, I want Google Ads to reliably understand not just:

Who purchased the ₹9 webinar?

but also:

Which Google Ads-acquired customers later generated ₹199, ₹5,000 or ₹10,000 in revenue?

The ultimate goal is to provide Google Ads with better-quality conversion and revenue signals so campaigns can eventually be optimized toward customers with higher business value.

Please briefly describe your proposed technical approach when applying rather than sending a generic proposal.

Skills: JavaScript, Google Adwords, Google Analytics, Conversion Rate Optimization, Digital Marketing, Payment Gateway Integration, Data Analysis, Google Tag Management, Lead Generation, Google Ads

US PRECIOUS METALS E-COMMERCE WEBSITE

I am looking for an experienced e-commerce developer to build a professional, premium US-focused precious-metals e-commerce website.

The website will sell Gold, Silver, Platinum, Diamonds, Jewelry, Gold Bars, Silver Bars, Coins and other precious-metal products. The architecture must allow me to add unlimited future product categories.

REFERENCE WEBSITE

For functionality and overall precious-metals e-commerce experience, use JM Bullion as a reference:

https://www.jmbullion.com/

Example product/category page:

https://www.jmbullion.com/gold/gold-bars/1-oz-gold-bars/

I want similar professional functionality for product browsing, product pages, pricing, checkout, payment methods, customer accounts and order management.

IMPORTANT: Do NOT copy JM Bullion’s branding, copyrighted text, images, code or exact design. Create completely original branding, UI, graphics and content.

DESIGN

The website should look premium, trustworthy and modern.

Design direction:

* Luxury/minimal
* Professional US e-commerce appearance
* Premium typography
* High-quality product photography
* Clean product cards
* Excellent mobile experience
* Fast loading
* Modern animations
* Lots of whitespace
* Professional checkout
* No cheap-looking template design

The visual quality should feel like a premium luxury brand while maintaining the practical shopping experience of a professional precious-metals dealer.

PRODUCTS & CATEGORIES

Initial categories:

* Gold
* Gold Bars
* Gold Coins
* Silver
* Silver Bars
* Silver Coins
* Platinum
* Diamonds
* Jewelry

Admin must be able to create additional categories/products later without developer assistance.

Each product should support:

* Product name
* Multiple images
* Description
* Weight
* Purity
* Manufacturer/Mint
* SKU
* Inventory
* Selling price
* Reference/market price
* Discount/savings
* Availability
* Product specifications
* Reviews if enabled
* Add to Cart
* Buy Now

PRICING

I need complete control over pricing from the admin panel.

I should be able to change prices at any time.

Example:

Market/Reference Price: $1,250
Our Price: $1,185
Savings: 5.2%

Admin should be able to change:

* Product price
* Sale price
* Discount
* Premium/markup
* Inventory

Version 1 can use manual pricing.

The architecture should be prepared for future live Gold/Silver/Platinum market-price API integration.

PRODUCT SEARCH & FILTERS

Customers should be able to search and filter by:

* Metal
* Product type
* Weight
* Price
* Purity
* Manufacturer/Mint
* Availability
* Best sellers
* New arrivals

Search should be fast and mobile friendly.

CHECKOUT & PAYMENTS

The website must have a professional US checkout.

Payment methods should support, where legitimately available through the business’s payment providers:

* Credit/Debit Card
* ACH/eCheck
* Bank Wire
* Western Union
* Other approved payment methods

Payment methods should be configurable.

The admin should be able to configure different pricing/discounts by payment method.

Example:

Card: $1,000
ACH: $980
Wire: $970

The exact pricing should be editable.

IMPORTANT PAYMENT REQUIREMENT

Do NOT store customers’ full card numbers, CVV/CVC, OTPs, banking passwords or other sensitive authentication information in the website database or email.

Use secure, PCI-compliant/tokenized payment processors.

If a card payment fails, provide a “Payment Assistance” workflow so the customer can contact the business and receive a secure payment link or use a processor-approved payment method.

ACH

Create a secure ACH/eCheck workflow through an appropriate payment provider.

Customer selects ACH → authorizes payment through the provider → order becomes Pending → payment is confirmed → order becomes Paid.

Do not store online banking passwords.

BANK WIRE

Create a professional bank-wire workflow:

Customer selects Wire → places order → receives Order Number and secure wire instructions → sends payment → admin verifies receipt → admin marks order Paid → order proceeds to processing/shipping.

Admin must be able to manually verify and approve wire payments.

WESTERN UNION

If Western Union is supported by the business’s legitimate payment/settlement setup, provide a Western Union order workflow:

Customer selects Western Union → order created → payment instructions → customer completes payment → provides transaction/reference information → admin verifies payment → admin marks order Paid.

Do NOT automatically mark Western Union orders as paid.

ORDER MANAGEMENT

Admin dashboard must allow:

* View/search/filter orders
* Customer information
* Products
* Order value
* Payment method
* Payment status
* Order status
* Transaction/reference ID
* Shipping status
* Tracking number
* Internal notes

Order statuses:

Pending Payment
Payment Received
Processing
Shipped
Delivered
Cancelled
Refunded

PRICE LOCK / PRECIOUS METAL ORDERS

The architecture should support future price-lock functionality.

When a customer places an order, the applicable product price should be recorded with the order.

Future functionality should allow a payment deadline and automatic/manual repricing or cancellation if payment is not received within the permitted period.

CUSTOMER ACCOUNT

Customers should have:

* Registration/Login
* Profile
* Order history
* Order details
* Order tracking
* Saved addresses
* Wishlist
* Secure saved payment methods through the payment processor where supported

ADMIN PANEL

I must be able to manage the website without contacting the developer.

Admin should control:

* Products
* Categories
* Prices
* Discounts
* Inventory
* Orders
* Customers
* Coupons
* Homepage products
* Banners
* Basic SEO
* Blog posts
* Payment/order statuses

HOMEPAGE

Include:

* Premium hero section
* Gold collection
* Silver collection
* Platinum collection
* Diamond collection
* Featured products
* Best sellers
* New arrivals
* Current/reference precious-metal pricing section
* Why Buy From Us
* Payment methods
* Secure shipping
* Reviews
* FAQ
* Newsletter
* Professional footer

SEO

The website must be SEO-ready from launch.

Include:

* SEO-friendly URLs
* Editable meta titles
* Editable meta descriptions
* H1/H2 structure
* Product schema
* Organization schema
* Breadcrumb schema
* XML sitemap
* Robots.txt
* Canonical URLs
* Image alt tags
* Fast loading
* Mobile optimization
* Google Search Console compatibility
* Google Analytics
* Google Tag Manager

Each product should have an SEO-friendly individual page.

MARKETING

Prepare integrations for:

* Google Analytics
* Google Search Console
* Google Tag Manager
* Meta Pixel
* Google Ads conversion tracking
* Email marketing
* Retargeting

The website must be suitable for future SEO and paid advertising campaigns.

SHIPPING

Include:

* Shipping options
* Shipping address
* Shipping charges
* Order tracking
* Tracking number
* Shipment status
* Shipping confirmation emails

Architecture should allow insured/high-value shipping options to be added later.

SECURITY

Include:

* HTTPS/SSL
* Secure admin authentication
* Secure payment processing
* Input validation
* Basic protection against common web vulnerabilities
* Secure database configuration
* Backup strategy
* Performance optimization

TECHNOLOGY

I am open to:

* Shopify
* WooCommerce
* WordPress
* Another reliable e-commerce platform

Please recommend the best option considering security, payment integration, SEO, scalability and ease of management.

I do NOT require completely custom-coded software if a reliable platform can provide the required functionality within budget.

FUTURE SCALABILITY

The website should be prepared for future:

* Live precious-metal price API
* Automatic pricing
* Advanced inventory
* More payment methods
* Mobile app
* Loyalty program
* Wholesale/dealer accounts
* Advanced CRM
* Email/SMS automation
* More product categories
* Advanced analytics
* International expansion

These can be Phase 2 features.

BUDGET

Target budget: ₹80,000–₹95,000

ABSOLUTE MAXIMUM: ₹1,00,000

Please do NOT quote above ₹1,00,000 for Version 1.

Clearly mention separately:

* Development cost
* Hosting
* Domain
* Premium plugins/apps
* Third-party API costs
* Payment processor fees
* Optional future features

No hidden development charges.

DELIVERABLES

I expect:

1. Complete working website
2. Premium responsive UI
3. Mobile + desktop version
4. Admin dashboard
5. Product/catalog management
6. Dynamic/manual pricing
7. Cart and checkout
8. Payment integrations/workflows
9. ACH workflow
10. Bank-wire workflow
11. Supported Western Union workflow
12. Order management
13. Customer accounts
14. SEO foundation
15. Analytics/pixel integration
16. Shipping/order tracking
17. Deployment assistance
18. Admin access
19. Source/access credentials where applicable
20. Basic documentation or video showing how to manage the website
21. Post-launch bug fixing

FREELANCER APPLICATION

Please provide:

1. 2–3 examples of e-commerce websites you have built
2. Your experience with US e-commerce
3. Your payment integration experience
4. Your experience with ACH/bank-wire workflows
5. Your proposed technology/platform
6. Estimated delivery time
7. Fixed project price
8. Exactly what is included within the ₹1,00,000 maximum budget
9. Any third-party costs I will need to pay separately

I want a serious, professional US precious-metals e-commerce website with the functionality of an established precious-metals dealer, combined with a premium luxury/minimal visual identity.

The website must be scalable, SEO-friendly, mobile-friendly and easy for me to manage myself.

Skills: SEO, WooCommerce, Web Development, Payment Gateway Integration, API Integration, Payment Processing, Web Design

We run a guitar school in Zurich, Switzerland. We teach adults and kids aged 6 to 12. Our offer is a free intro lesson. We bill by semester.

We spend roughly CHF 1,000 to 1,500 a month on Meta. We do not know our cost per lead. That is the problem.

WHAT WE THINK IS BROKEN (you will confirm or correct this)

- No pixel appears to exist on the ad account. Conversion tracking looks absent.
- Daily spend has been running at CHF 50/day against a CHF 1,000/month budget.
- Adult campaigns were hit with delivery and policy errors earlier this year. A fix was applied but never verified against results.
- Campaign structure is unclear. TOF and MOF campaigns appear mislabeled.
- Two very different audiences (adults, and parents of young kids) run in one account, in German and English.

This is a fixed-scope audit and repair job, not a monthly retainer. If it goes well, more work follows.

WHAT YOU WILL DELIVER

1. A written audit of the account: tracking, structure, targeting, creative, spend. Plain English, three pages maximum.
2. The fixes, implemented by you in our account: pixel and Conversions API installed and firing, conversion events defined, budgets capped, campaign structure rebuilt, dead ads killed.
3. A one-page 30-day plan with a target cost per lead and how we will know if it is working.

HOW THIS WORKS

Step 1 — paid 2-hour audit. We give you analyst access. You look, then send findings and what you would change. Paid at your hourly rate. We run this with two candidates.

Step 2 — the full fix. The winner gets full access. Capped at 18 hours.

YOU ARE A FIT IF

- You have run lead generation for local service businesses such as clinics, gyms, studios or schools. Name one and tell us the cost per lead you achieved.
- You install and debug pixel and Conversions API yourself. You do not hand over a document and wish us luck.
- You can work around German-language ad copy. You do not need to write German, but you must not break it.
- You are comfortable telling a client their account is a mess.

YOU ARE NOT A FIT IF

- You are an agency that will assign this to someone we never speak to.
- Your plan starts with "first we need a full funnel rebuild."
- You need more than 18 hours to fix an account spending CHF 1,500 a month.

HOW TO APPLY

Answer the four screening questions. Applications that skip them get archived unread.

Start: immediately. We want the audit done this week.

We’re looking for a results-driven Marketing Manager to develop and execute marketing strategies that increase brand awareness, generate qualified leads, and drive revenue.
You’ll take ownership of marketing initiatives across digital channels and work closely with our team to turn ideas into measurable results.

Responsibilities
Develop and execute an effective marketing strategy and growth plan
Manage social media, email, content, and digital marketing campaigns
Research target audiences, competitors, and market opportunities
Create and manage content calendars and promotional campaigns
Monitor campaign performance and optimize based on data
Track KPIs including leads, conversions, engagement, and ROI
Coordinate with designers, copywriters, and other freelancers when needed
Identify new customer acquisition and growth opportunities
Provide regular performance reports and actionable recommendations
Requirements
3+ years of marketing experience
Strong understanding of digital marketing and lead generation
Experience with social media and email marketing
Strong analytical and problem-solving skills
Excellent written and verbal communication
Ability to work independently and meet deadlines
Experience with tools such as Google Analytics, Meta Ads, Google Ads, HubSpot, Mailchimp, or similar platforms is a plus
What We’re Looking For
We want someone who thinks like a growth marketer, not someone who simply completes tasks. You should be comfortable testing ideas, analyzing results, and continuously improving campaigns.
Please include 2–3 examples of marketing campaigns you’ve managed, along with the results you achieved.

# Meta Pixel & Conversion API Expert Needed for WordPress

We are looking for an experienced Meta Pixel & Conversion API expert to properly set up and verify conversion tracking on our WordPress website.

### Responsibilities:

* Set up Meta Pixel on our WordPress website
* Set up Meta Conversion API (CAPI)
* Configure important events such as PageView, ViewContent, Lead, Contact, and other relevant conversion events
* Verify that all events are firing correctly in Meta Events Manager
* Set up proper event parameters and event deduplication
* Check and improve Event Match Quality
* Troubleshoot any existing Pixel or tracking issues
* Test the complete setup using Meta Events Manager and Test Events
* Make sure the tracking is accurate and ready for Meta Ads campaigns

### Required Skills:

* Meta Pixel
* Meta Conversion API (CAPI)
* WordPress
* Meta Events Manager
* Conversion tracking
* Pixel troubleshooting
* Browser-side and server-side tracking
* Google Tag Manager experience is a plus

Please provide examples of similar Meta Pixel/CAPI setups you have completed for WordPress websites.

We are launching a new international agency based in China and are looking for an experienced Performance Marketing Specialist to plan, launch, manage, and optimize our paid advertising campaigns.

The selected specialist will be responsible for generating qualified leads, building brand awareness, and creating a scalable paid advertising system across:

• Instagram Ads
• Facebook Ads
• TikTok Ads
• Google Ads
• YouTube Ads, when relevant
• Retargeting and remarketing campaigns

Our agency will connect international clients with business opportunities, services, production, sourcing, and professional partners in China. We therefore need someone who understands international customer acquisition and knows how to market China-related services to audiences outside mainland China.

This is not a simple “boost post” position. We need a strategic, analytical, and commercially minded advertising specialist who understands funnels, tracking, lead quality, conversion rates, and return on advertising spend.

RESPONSIBILITIES

• Develop a complete paid advertising strategy for the agency launch
• Identify the most valuable target audiences, countries, and customer segments
• Recommend the appropriate advertising budget and channel allocation
• Set up and manage campaigns on Meta, TikTok, and Google
• Conduct keyword, audience, competitor, and market research
• Create campaign structures for awareness, consideration, lead generation, and retargeting
• Write compelling English advertising copy and creative briefs
• Recommend the type of photos, videos, hooks, and offers needed for each campaign
• Set up Meta Pixel, Google Analytics 4, Google Tag Manager, TikTok Pixel, and conversion events
• Build and optimize landing-page conversion journeys
• Create lead-generation forms and remarketing audiences
• Monitor cost per lead, lead quality, conversion rate, CTR, CPC, CPM, CPA, and ROAS
• Conduct A/B testing of audiences, creatives, copy, offers, and landing pages
• Optimize campaigns continuously and stop underperforming advertisements
• Produce clear weekly reports with results, insights, and recommended actions
• Coordinate with our content, design, website, and business-development teams
• Help us build a repeatable advertising system that can scale internationally

REQUIRED EXPERIENCE

• At least 3 years of hands-on performance marketing experience
• Proven experience managing Meta, TikTok, and Google advertising campaigns
• Experience generating qualified B2B leads—not only engagement or followers
• Strong knowledge of conversion tracking, analytics, attribution, and remarketing
• Ability to present verifiable case studies with actual business results
• Experience with international or multilingual campaigns
• Excellent written and spoken English
• Strong analytical, communication, and reporting skills
• Ability to work independently and take ownership of performance

PREFERRED QUALIFICATIONS

• Experience promoting agencies, consulting companies, sourcing businesses, production services, or China-related services
• Experience targeting customers in the GCC, Middle East, Europe, United Kingdom, or United States
• Knowledge of the fashion, manufacturing, sourcing, e-commerce, or creative industries
• Familiarity with HubSpot, Zoho, or another CRM platform
• Experience connecting advertising platforms with CRM lead tracking
• Understanding of the difference between advertising to international customers and advertising inside mainland China
• Knowledge of WeChat, Douyin, Xiaohongshu, or Baidu would be an advantage, but it is not mandatory unless we decide to target the mainland Chinese market

INITIAL PROJECT

The first stage will include:

Reviewing our services, positioning, website, and target customers
Conducting market, audience, competitor, and keyword research
Preparing a 90-day paid media launch plan
Setting up advertising accounts, tracking, and conversion events
Launching initial campaigns on the most suitable platforms
Testing advertising messages, creatives, offers, and audiences
Optimizing campaigns based on lead quality and conversion results
Providing weekly reporting and a final performance review

If the initial project is successful, this can become a long-term monthly engagement.

# Shopify E-commerce Rebuild — UX/UI, CRO, SEO and Growth-Focused Shopify Expert

We are looking for an experienced Shopify E-commerce Specialist, Shopify UX/UI Designer and CRO Expert to completely rebuild an existing Saudi Arabian beauty and personal-care e-commerce store into a high-converting, SEO-friendly, premium Shopify store.

This is NOT a simple Shopify theme installation or visual redesign project.

We already have an existing website, product portfolio, brand assets and product content. The objective is to rethink and rebuild the entire commerce experience around conversion, customer journey, SEO, merchandising, branding, performance marketing and long-term growth.

## Current Store
Available on Salla for content and listings reference

You will be expected to analyze the current website, products, categories, content, customer journey and overall e-commerce experience before proposing the new architecture.

## What We Want to Build

We want to transform the current store from a traditional product catalogue into a modern Saudi DTC beauty, personal-care and dermocosmetics e-commerce experience.

The new store should combine:

* Premium and credible branding
* Excellent UX and UI
* Strong CRO
* SEO-ready architecture
* Mobile-first experience
* Easy product discovery
* Smart merchandising
* Bundles and routines
* Cross-selling and upselling
* Social proof
* Educational content
* Performance marketing landing experiences
* Analytics and tracking
* Scalable Shopify architecture
* Arabic and English experiences

The website needs to be designed to sell, not simply look good.

## 1. Existing Website Audit

Before development, analyze the current website and identify:

* Current sitemap
* Product and category architecture
* Existing product content
* UX problems
* Conversion friction
* Navigation issues
* Mobile experience problems
* SEO issues
* Product-page weaknesses
* Missing trust elements
* Merchandising opportunities
* Technical limitations
* Content gaps

We want clear recommendations for what should be:

Kept
Improved
Removed
Rebuilt
Added

## 2. Shopify Information Architecture

Develop the new Shopify structure around customer intent rather than simply copying the existing categories.

The architecture should potentially include:

### Product Categories

* Skincare
* Haircare
* Oral Care
* Body Care
* Other relevant categories based on the actual product portfolio

### Shop by Concern

Examples:

* Acne and Breakouts
* Hydration
* Brightening
* Dark Spots and Uneven Tone
* Anti-Aging
* Sun Protection
* Sensitive Skin
* Other relevant concerns

The final structure should be based on the actual product portfolio, customer behavior and SEO/search intent.

## 3. Fully Bilingual Arabic and English Store

The new Shopify store must be fully bilingual in Arabic and English.

Arabic is particularly important because the primary market is Saudi Arabia.

The Arabic experience must NOT be treated as a simple machine-translated version of the English website.

The implementation should properly support:

* Arabic and English navigation
* Arabic and English homepage content
* Arabic and English product pages
* Arabic and English collection pages
* Arabic and English menus
* Arabic and English filters
* Arabic and English search
* Arabic and English product descriptions
* Arabic and English SEO titles
* Arabic and English meta descriptions
* Arabic and English URLs where appropriate
* Proper RTL Arabic layout
* Proper LTR English layout
* Correct language switching
* Correct page-to-page language mapping
* Hreflang implementation
* Language-specific internal linking
* Language-specific structured data where applicable
* Correct Arabic typography
* Correct spacing and alignment
* Mobile RTL and LTR optimization

The Arabic version should feel like a native Saudi e-commerce experience, not a translated website.

Experience building bilingual Arabic and English Shopify stores for Saudi Arabia or the GCC is strongly preferred.

## 4. UX and UI Design

Design a premium, modern and highly usable Shopify experience.

### Homepage

The homepage should potentially include:

* Strong hero section
* Shop by Concern
* Best Sellers
* Brand discovery
* Product routines
* Why us
* Reviews and social proof
* Educational content
* UGC and social content
* Promotional merchandising
* Strong conversion paths

### Collection Pages

Collection pages should include:

* Strong collection introduction
* Relevant SEO content
* Filters
* Sorting
* Product cards
* Quick Add
* Reviews
* Product badges
* Promotions
* Merchandising logic
* Relevant cross-selling opportunities

### Product Pages

Product pages must be significantly better than the current website.

They should include:

* High-quality product photography
* Clear benefit-led messaging
* Product name
* Pricing
* Discount presentation where applicable
* Reviews and ratings
* Key benefits
* Ingredients
* Suitable skin type
* How to use
* Product specifications
* Trust elements
* Delivery information
* FAQs
* Related products
* Cross-sells
* Complete-the-routine recommendations
* Bundles where appropriate
* Sticky Add to Cart on mobile where appropriate

The product page should answer the customer's key questions before they need to leave the page.

## 5. Conversion Rate Optimization

CRO is one of the most important parts of this project.

We want the store designed around:

Traffic → Product Discovery → Product Evaluation → Add to Cart → Basket Expansion → Checkout → Purchase → Repeat Purchase

You should recommend and implement appropriate CRO mechanisms such as:

* Sticky Add to Cart
* Quick Add
* Product recommendations
* Cross-selling
* Upselling
* Bundles
* Free-shipping threshold messaging
* Cart progress indicators
* Trust indicators
* Reviews
* User-generated content
* Legitimate urgency where appropriate
* Recently viewed products
* Routine builders
* Post-purchase opportunities
* Abandoned-cart opportunities
* Repeat-purchase and retention opportunities

Do not add CRO elements simply because they are popular.

Every element should have a clear commercial purpose.

## 6. Merchandising and AOV Growth

The store should not only optimize for individual product sales.

It should also increase average order value.

We want strategic opportunities such as:

* Complete the routine
* Buy together and save
* Product bundles
* Routine bundles
* Buy 2 and save
* Buy 3 and save
* Free shipping threshold
* Cart upsells
* Related products
* Complementary products
* Post-purchase offers

For example:

A customer purchasing a skincare treatment could be shown a complementary cleanser, moisturizer or sunscreen.

The objective is to increase AOV without making the shopping experience aggressive or confusing.

## 7. SEO Architecture

SEO must be considered before development, not added after the website is finished.

You should establish and implement:

* SEO-friendly URL structure
* Collection architecture
* Product architecture
* Metadata framework
* Heading hierarchy
* Internal linking
* Breadcrumbs
* Canonicals
* XML sitemap considerations
* Structured data
* Product schema
* Review schema where appropriate
* Organization and brand schema
* FAQ schema where appropriate
* Image SEO
* Alt text framework
* Indexation strategy
* Redirect strategy from the existing website

We also want the architecture to support Arabic SEO specifically for Saudi Arabia.

Potential search intents include:

* علاج حب الشباب
* كريم حب الشباب
* غسول للبشرة الدهنية
* مرطب للبشرة
* كريم للتصبغات
* سيروم تفتيح
* واقي شمس
* منتجات للبشرة الحساسة

The final SEO strategy must be based on proper keyword research and actual search intent.

Medical and cosmetic claims must also be handled responsibly and based on approved product information.

## 8. Shopify Development

After UX and UI approval, develop the website in Shopify.

Requirements include:

* Shopify
* Shopify 2.0
* Responsive design
* Mobile-first development
* Fast loading
* Strong Core Web Vitals
* Clean theme architecture
* Minimal unnecessary apps
* Scalable architecture
* Flexible content sections
* Easy product management
* Easy collection management
* Easy bilingual content management
* Clean navigation
* Proper Shopify SEO implementation

We prefer a customized premium theme or clean custom Shopify implementation rather than an overloaded theme with dozens of unnecessary apps.

## 9. Analytics and Tracking

The new store must be ready for performance marketing.

Implementation and verification should include:

* Google Analytics 4
* Google Tag Manager where appropriate
* Meta Pixel
* Meta Conversions API
* TikTok Pixel
* Google Merchant Center
* Google Search Console
* Microsoft Clarity
* Shopify analytics
* E-commerce events
* View Content
* Search
* Add to Cart
* Begin Checkout
* Purchase
* Relevant collection and product interactions

Tracking must be properly tested before launch.

## 10. Performance Marketing Compatibility

The website will receive traffic from:

* Meta
* Snapchat
* TikTok
* Google
* Organic Search

The architecture should therefore support dedicated landing experiences for campaigns.

For example:

Acne campaign → Acne-focused landing page → Relevant products → Routine → Bundle → Checkout

rather than sending every campaign directly to the homepage.

The website should be built to work together with the paid media strategy.

## 11. Saudi E-commerce Requirements

The primary market is Saudi Arabia.

You should be comfortable working with:

* Saudi Riyal
* Arabic and English
* RTL and LTR
* Saudi shipping
* Saudi payment methods
* Saudi e-commerce expectations
* Mobile-first shopping behavior
* Saudi customer trust requirements
* GCC consumer behavior

Experience with Saudi or GCC e-commerce is strongly preferred.

## 12. Deliverables

Expected deliverables include:

1. Existing website audit
2. Shopify sitemap
3. Product and category taxonomy
4. Customer journey recommendations
5. CRO strategy
6. SEO architecture
7. Keyword and search-intent considerations
8. UX wireframes
9. High-fidelity UI design
10. Shopify development
11. Homepage
12. Collection pages
13. Product pages
14. Cart experience
15. Search and filtering
16. Bundles and routines where applicable
17. Bilingual Arabic and English implementation
18. RTL and LTR optimization
19. Tracking implementation
20. Technical SEO implementation
21. Redirect and migration plan
22. Mobile optimization
23. Performance optimization
24. QA and testing
25. Launch support

## 13. What We Are Looking For

You should have proven experience with real e-commerce stores.

Preferred industries include:

* Beauty
* Skincare
* Cosmetics
* Personal Care
* Dermo-cosmetics
* Healthcare
* Fashion
* Consumer brands

Strong candidates should demonstrate that they understand:

Shopify + UX/UI + CRO + SEO + Merchandising + Performance Marketing

We are NOT looking for someone who only knows how to install a Shopify theme and upload products.

We need someone who understands why the store should be structured in a particular way and how that structure contributes to sales and long-term growth.

## Required Skills

### Must Have

* Shopify
* Shopify 2.0
* E-commerce UX/UI
* CRO
* SEO
* Product and collection architecture
* Mobile UX
* Shopify analytics
* GA4
* Meta Pixel
* Meta Conversions API
* TikTok Pixel
* Google Merchant Center
* Performance optimization
* Arabic and English Shopify implementation
* RTL and LTR design

### Strong Plus

* Saudi or GCC e-commerce experience
* Arabic e-commerce experience
* Beauty or skincare experience
* Dermo-cosmetics experience
* Shopify migrations
* CRO experimentation
* Landing page optimization
* Bundles and subscriptions
* Conversion-focused copy understanding
* Technical SEO
* Experience with Saudi payment and shipping integrations

## Important Application Instructions

Please do NOT apply with a generic message such as:

I can build your Shopify store. I have 5 years of experience.

We want to see how you think.

Before applying, review the current website:

https://primei-sa.com/

In your proposal, answer these questions:

### 1.

After reviewing the current Prime Pharma website, what are the three biggest conversion problems you see?

### 2.

What would you change about the current product and category architecture?

### 3.

How would you structure the new Shopify homepage?

### 4.

Give us one specific CRO improvement you would implement on the product page and explain why.

### 5.

Show us two or three Shopify e-commerce projects you personally worked on and explain exactly what you were responsible for.

### 6.

What Shopify theme or architecture would you recommend for this project and why?

### 7.

Have you worked on Saudi or GCC e-commerce stores? If yes, provide examples.

### 8.

Have you built a bilingual Arabic and English Shopify store with proper RTL and LTR implementation? Please provide examples.

### 9.

How would you approach Arabic SEO for the Saudi market?

### 10.

What would you do to ensure the new Shopify store is fast and does not become dependent on excessive third-party apps?

## Working Process

We expect the project to follow this general process:

### Phase 1 — Discovery and Audit

Existing website
Products
SEO
CRO
Customer journey
Content

↓

### Phase 2 — Commerce Architecture

Sitemap
Product taxonomy
Collections
Shop by Concern
Product structure
CRO strategy
SEO structure

↓

### Phase 3 — UX and UI

Wireframes
Design system
Arabic RTL experience
English LTR experience
High-fidelity designs

↓

### Phase 4 — Shopify Development

Theme
Templates
Sections
Products
Collections
Search
Filters
Bundles
Bilingual implementation
Integrations

↓

### Phase 5 — SEO and Analytics

Technical SEO
Metadata
Structured data
Internal linking
Redirects
GA4
Meta
TikTok
Merchant Center
Clarity

↓

### Phase 6 — QA and Launch

Mobile testing
Desktop testing
RTL testing
LTR testing
Checkout testing
Tracking validation
SEO validation
Performance testing
Final QA
Launch

## Budget and Timeline

Please submit your:

* Fixed project price or realistic project range
* Estimated timeline
* Availability
* Number of hours you expect to dedicate per week
* Whether you are working individually or with a team

We are more interested in **quality, strategic thinking, proven e-commerce experience and execution quality** than selecting the cheapest proposal.

This is intended to become a serious long-term e-commerce asset for the brand, not a quick Shopify theme setup.

## Application Format

Start your proposal with:

PRO SHOPIFY — followed by your strongest recommendation for improving the current store in one sentence.

Then answer all ten questions above.

Generic proposals will not be considered.

Hi there!

We are a growing e-commerce company looking for an experienced SEM & Facebook Ads Specialist to help us scale our online sales through Google Ads and Meta (Facebook & Instagram) Ads.

We're looking for someone who is data-driven, proactive, and can improve campaign performance while maximizing return on ad spend (ROAS).

Responsibilities:
Audit our existing Google Ads and Meta Ads accounts.
Create, manage, and optimize Search, Shopping, Performance Max, Display, and Remarketing campaigns.
Plan, launch, and optimize Facebook and Instagram ad campaigns.
Improve ROAS, CTR, conversion rate, and lower CPA.
Conduct keyword research and competitor analysis.
Set up and optimize audiences, retargeting, and lookalike campaigns.
Perform A/B testing on creatives, copy, and landing pages.
Monitor budgets and provide recommendations for scaling.
Deliver weekly performance reports with actionable insights.
Collaborate with our team to develop advertising strategies.

Requirements:
Proven experience managing Google Ads and Meta Ads for e-commerce brands.
Strong understanding of Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
Experience with Shopping Ads, Performance Max, and Facebook Conversion campaigns.
Ability to analyze data and make optimization decisions.
Strong communication skills and attention to detail.
Experience working with Shopify stores is highly preferred.

Nice to Have:
Experience with Klaviyo or email marketing.
Knowledge of CRO (Conversion Rate Optimization).
Experience with product feed optimization.
Familiarity with tools such as Triple Whale, Northbeam, or similar attribution platforms.

To Apply:

Please include:

A brief introduction about yourself.
Links or case studies of e-commerce brands you've worked with.
Your average ROAS improvements or campaign results.
The platforms and tools you use.
The word "Growth" at the beginning of your proposal so we know you've read the job post.

We are looking for someone who can become a long-term partner as we continue to grow.

I want to hand the day-to-day management of my Google Ads over to someone who already knows the drainage industry inside out. My only objective is to generate qualified leads, so every decision—from keyword selection to bidding strategy—must focus on phone calls and form fills that turn into booked jobs.

The ads will cover our three core services: emergency drainage call-outs, routine maintenance, and full drainage system installations. Each service needs its own tightly themed ad group, tailored ad copy and relevant extensions so we can appeal directly to homeowners, business owners and property managers alike.

Because you have run successful campaigns for other drainage companies, I expect you to back up your approach with real case studies showing cost-per-lead, conversion rate and overall ROI. I’ll use that evidence to choose the right partner.

If we work together, here is what I’ll need from you:

• A quick audit of my current account (or a fresh build if starting from scratch).
• Keyword research that balances urgent “blocked drain” terms with longer-cycle installation phrases.
• Compelling, compliance-friendly ad copy and responsive search ads.
• Conversion tracking set up in Google Tag Manager and Google Analytics for calls, forms and chat.
• Weekly optimisation: negative keywords, bid adjustments, split-testing, and budget reallocation.
• Straightforward performance reports every seven days so I can see leads, spend and ROI at a glance.

Tools you should already be comfortable with: Google Ads Manager, Keyword Planner, GTM, GA4 and any call-tracking platform you prefer.

I’m ready to start as soon as I review your drainage-specific case studies and a brief outline of how you’ll hit our lead targets.

Skills: Internet Marketing, Sales, Marketing, Leads, Google Analytics, Keyword Research, Lead Generation, Google Ads

Do you like managing Google Ad Grants accounts?

Do you light up when a confused client finally "gets it" and thanks you for making their life easier?

Do you enjoy turning technical Google Ads, Tag Manager and Analytics setups into simple, guided steps that nonprofit teams can actually follow?

Would you rather build real, long-term relationships with mission-driven organisations than chase one-off support tickets?

Do you love...

Helping nonprofits to make the world a better place
Digging into Google Ad Grants accounts each week to spot small wins, then passing them along in plain language
Running friendly, well-organised onboarding calls that get new clients up and running fast
Being the calm, reliable voice a nonprofit can count on when something breaks

If that sounds like you, keep reading.

We're looking for a Customer Success Manager to help our growing base of nonprofit clients get the most out of their $10,000/month in free Google Ad Grants.

We think helping nonprofits punch above their weight online is pretty rewarding work. If you agree, read on.

About Us

We're an AI-powered SaaS platform that helps nonprofits access and maximise Google Ad Grants (up to $10,000/month in free search advertising) without the cost of an agency. The software is built specifically for nonprofits and backed by a real Customer Success team.

What we do

AI-powered campaign building (keyword strategy, ad copy, and compliance handled in minutes, not months)
Plug-and-play account setup and conversion tracking
Ongoing account management, optimisation, and plain-English reporting
Hands-on Customer Success support for every client, from onboarding onward

Who we help

Registered 501(c)(3) nonprofits worldwide (eligible in 185+ countries)
Comms and marketing teams with limited time or in-house digital marketing expertise
Organisations new to Google Ads who want expert guidance without agency fees
What Exactly Are We Looking For

We're hiring a remote Customer Success Manager to work directly with our Head of Customer Success, supporting nonprofit clients from their first onboarding call through ongoing account management.

We're looking for someone who genuinely enjoys client-facing work (running calls, explaining technical concepts in plain language, and following up until things are actually done) and who wants to grow with us as our client portfolio expands.

Level of Experience Needed:

Entry: You're new to Customer Success or account management, but organised, personable, and eager to learn Google Ads, Ad Grants, GA4, and GTM on the job.

or

Intermediate: You've worked in Google Ad Grants management, Customer Success, Ad Grants account management, or client support (ideally at a SaaS company or nonprofit agency) and pick up new tools quickly.

Summary
Run client onboarding calls and send clear, organised follow-ups so nothing falls through the cracks

Guide clients through connecting Google Ads, GA4 (Admin or Editor access), GTM (User or Admin with Publish access), and their Google Ad Grants account to our MCC

Demo our platform so clients understand how their campaigns are built and managed

Discuss each client's goals and strategy, offering tips to help them get the most from their $10,000/month grant

Spot and pitch opportunities to add conversion tracking for donation and signup form submissions

Conduct weekly account reviews, catch issues early, and implement small optimisations

Send clients proactive tips, recommendations, and performance updates in a warm, clear tone

Keep every account's notes, tasks, and follow-ups current in HubSpot

Flag technical issues or bugs to the team and follow up until they're resolved

Work remotely, with flexible hours built around a handful of scheduled calls each week

Your Role & Responsibilities

Onboarding: Run onboarding calls with new clients, walk them through what we need from them, and send organised follow-up emails so next steps are always clear.

Account Access: Guide clients to grant GA4 Admin or Editor access, GTM User or Admin access with Publish rights, and link their Google Ad Grants account to our MCC, troubleshooting permission issues as they come up.

App Demos: Walk new and existing clients through our platform (the campaign builder, dashboard, and reporting) so they understand exactly what's happening in their account.

Strategy & Goals: Discuss each client's mission and priorities, tailor recommendations to their goals, and share tips to help grow their ad spend and results over time.

Conversion Tracking Upsells: Identify accounts that would benefit from tracking donations or signup form submissions, explain the value clearly, and assist with setup via GTM and GA4.

Weekly Account Reviews: Review notifications, recommendations, and performance for every account on your list; implement small optimisations (keywords, ad copy, sitelinks, callouts, bidding checks) following our internal process.

Client Communication: Send weekly or monthly tips, proactive check-ins, and clear updates, always in our warm, direct, and reassuring tone of voice.

CRM & Task Management: Keep HubSpot notes, deal stages, and follow-up tasks current for every account, so nothing relies on memory.

Retention: Watch for churn signals (no login, no live campaigns, billing issues) and reach out proactively before they become a problem.

Collaboration: Work closely with the Head of Customer Success and escalate technical issues or bugs to the product team when needed.

Communication

Weekdays, ET business hours, by Slack, Email, and Zoom
Onboarding calls scheduled directly with new clients via Calendly

One weekly internal check-in with the Head of Customer Success

Recurring account review calls with clients as needed (monthly or quarterly for premium accounts)

Your Profile

Fluent in English: Native or near-native proficiency, written and spoken.

Naturally Client-Centred: You genuinely enjoy helping people and it shows in how you communicate.

Organised & Detail-Oriented: You keep track of multiple accounts without letting anything slip.

Comfortable with CRM Tools: Ideally you've used HubSpot or a similar CRM to manage notes and tasks.

Analytical, Curious Mindset: You're comfortable with data and enjoy figuring out why something isn't working.

Clear Communicator: On calls and in writing, you explain technical things simply and reassuringly.

Professional Remote Setup: Reliable internet, good audio, and a professional presence on video calls.

Nice to Have: Prior exposure to Google Ads, GA4, GTM, or the nonprofit sector.

Tools / Technical Skills

HubSpot, Google Ads / Ad Grants MCC, Google Analytics 4, Google Tag Manager, Google Workspace, Slack, Zoom, Calendly, Loom

Values

Empowering, Clear & Direct, Approachable, Results-Oriented, Reliability, Transparency, Accessibility, Expertise, Partnership

Application Questions (max. 5)

Please describe your experience in a customer success, account management, or client-facing support role. Share a specific example of helping a client succeed.

Have you worked with Google Ads, Google Analytics (GA4), Google Tag Manager, or Google Ad Grants before? If so, please describe your experience.

Have you used a CRM like HubSpot to manage client notes, tasks, and follow-ups? Walk us through how you stay organised across multiple accounts.

How would you handle a client who is frustrated because their account isn't spending or something appears disconnected?

This role involves running onboarding and review calls with nonprofit clients on video. Are you comfortable being client-facing on camera, and do you have a professional remote setup?

We already have the business. We need someone who can scale the lead generation.

We are an established drone show company operating in the US market for more than 5 years. We have a proven track record, completed projects and existing demand.

Now we're looking for an experienced B2B Lead Generation Specialist who can build a predictable acquisition system and significantly increase the number of qualified opportunities entering our sales funnel.

The number we want to reach

Our target is 50 qualified B2B leads per month.

Our services are high-ticket, with an average potential order value of approximately $20,000.

Because of this, we are not interested in mass lead generation or low-quality databases.

We need qualified decision-makers who have a genuine business need, budget and realistic potential to purchase a drone show.

What you will be responsible for

You will take ownership of our B2B Marketing and Lead Generation strategy.

Acquisition channels

We are open to different approaches and want someone who understands how to combine channels rather than rely on one tactic.

Relevant experience with:

B2B Marketing
Lead Generation
Google Ads
Google Ads Account Management

Experience with Google Analytics 4, Google Tag Manager and Web Analytics is a plus.

Apply with real numbers
Start your application by telling us:

1. What B2B industry have you generated leads for?
2. What was the average deal value?
3. How many qualified leads did you generate per month?
4. Which channels did you use?
5. What was your best result?

We’re looking for an experienced Google Ads Specialist to help an IT development company attract the right potential clients through paid search.

The main goal of this role is not to generate as many clicks or leads as possible.

Your job will be to bring warm, high-intent traffic to our website — people who are actively looking for software development services and have a real potential to become our clients.

What we need

We want to build a predictable acquisition channel through Google Ads.

You will be responsible for identifying the right search demand, targeting users with strong commercial intent, and bringing them to the website at the moment when they are ready to explore development solutions.

The traffic you generate will then be converted into leads and clients through our website and sales process.

Your responsibilities
Develop and manage Google Ads campaigns for an IT development company
Conduct keyword research focused on high-intent commercial searches
Identify keywords that indicate a real need for software development services
Build and optimize Search Engine Marketing campaigns
Manage PPC budgets and continuously improve campaign performance
Analyze search terms, user intent and traffic quality
Use negative keywords to eliminate irrelevant traffic
Test different campaign structures, keywords and ad messaging
Optimize campaigns based on the quality of traffic and conversions
Work with Google Analytics 4 and Google Tag Manager
Set up and analyze conversion tracking
Monitor website behavior and identify opportunities for Conversion Rate Optimization
Provide regular Conversion Reports and actionable recommendations
What success looks like

We are looking for someone who can help us attract people searching for services such as:

Custom software development
Web application development
Mobile app development
SaaS development
Dedicated development teams
MVP development
Enterprise software development
AI / automation development

The exact focus will depend on our target market and business priorities.

The key metric is traffic quality and commercial intent.

We would rather have 500 highly relevant visitors who are genuinely interested in hiring an IT development company than 5,000 irrelevant clicks.

Skills we’re looking for
Google Ads
PPC Campaign Setup & Management
Google Ads Account Management
Pay Per Click Advertising
Search Engine Marketing
Campaign Optimization
Lead Generation
Google Analytics 4
Google Tag Manager
Web Analytics
Conversion Rate Optimization
Marketing Strategy
Sales Funnel

Experience with B2B Marketing, IT services, software development or other high-ticket services is a major advantage.

How to apply

Please send us:

2–3 relevant Google Ads case studies
Examples of campaigns for IT / SaaS / B2B / technology companies
Monthly ad budgets you have managed
Results you achieved
Examples of how you improved traffic quality and conversion rates
Your approach to finding high-intent keywords for an IT development company

We are looking for a long-term partner who can take ownership of the Google Ads channel and help us build a consistent flow of high-quality, commercially relevant traffic to our website.

We are looking for a skilled Web Analytics and Conversion Tracking Expert to set up precise Facebook/Meta Pixel event tracking using Google Tag Manager (GTM) for our e-commerce store.
The goal is to ensure all core conversion funnel events are firing accurately with correct dynamic parameters (value, currency, content_ids) to optimize our Facebook Ad campaigns.

Key Responsibilities:
Pixel & GTM Integration: Integrate Facebook Pixel and Google Tag Manager seamlessly with our website.
Core Event Tracking: Set up standard e-commerce events: ViewContent, AddToCart, InitiateCheckout, and Purchase.
Dynamic Value Tracking: Configure dynamic data layer variables to pass accurate product parameters (Value, Currency, Content Name, Content ID) for each event.
Deduplication & CAPI: Implement Facebook Conversion API (Server-Side Tracking) with Event Deduplication (Event ID setup) to bypass iOS updates and ad blockers.
Testing & Verification: Test and verify all events using Facebook Pixel Helper and Meta Events Manager Test Events tool to ensure 100% data accuracy.

Requirements:
Proven experience with Facebook Pixel, Meta Conversion API, and Google Tag Manager (GTM).
Deep knowledge of Data Layer setup for e-commerce platforms (Shopify / WooCommerce / Custom PHP).
Strong understanding of Event Deduplication, Domain Verification, and Aggregated Event Measurement.
Clear communication and ability to complete the project quickly.