Optimize Upwork Projects with Google Tag Manager

My google tags are a mess and I don't know what I'm doing. Would love someone to take an hour to clean it up. I use plausible. I'd like similar usage stats on G4A. I would also like to do more effective conversion tracking.

Site for funnel tracking moyomap.com.

Local SEO + Yoast SEO Expert Needed — WordPress Medical Spa Homepage

Project Type: Fixed Price

Budget: $200–$350

Experience: Intermediate to Expert

Estimated Duration: 5– 10 days

Industry: Medical Spa / Aesthetics / Healthcare

Website: https://vitainfusiontn.com/

Project Overview

Vita Infusion & Wellness recently launched a redesigned homepage and are seeking an experienced WordPress SEO specialist to optimize its Google search visibility, local relevance, technical SEO, and conversion performance.

Our business goal is to increase qualified local organic traffic that converts into consultation requests, phone calls, and booked appointments.

This is NOT a website redesign, general marketing management, link-building campaign, or ongoing monthly retainer.

We need an expert who can audit, recommend, implement, test, and document specific homepage SEO improvements without damaging our current website design.

Our Website and Technology

WordPress

YOOtheme and Elementor

Yoast SEO Premium

Google Search Console

Google Analytics 4

Google Tag Manager

Google Business Profile

Aesthetic Record for appointment booking

We have recently updated our homepage. Preserving the existing design, functionality, and booking experience is extremely important.

Scope of Work

1. Google SEO Audit and Keyword Research

Audit the homepage's current SEO performance.

Review existing Google Search Console data, when accessible.

Identify high-intent, Nashville-specific local keywords.

Evaluate the competitive search landscape for Nashville medical spas.

Recommend one primary homepage keyword and relevant secondary keywords.

Identify service-specific keywords that should target separate service pages rather than the homepage.

Provide an actionable, prioritized keyword report.

2. Yoast SEO Premium Optimization

Review and optimize the homepage SEO title and meta description.

Verify the appropriate Yoast focus keyphrase.

Review heading structure, including H1, H2, and H3 tags.

Optimize existing copy for search intent and local relevance without keyword stuffing.

Review image alternative text and internal linking.

Check Yoast schema settings, canonical URLs, sitemap inclusion, and indexing directives.

Identify and resolve conflicting or duplicate SEO metadata if present.

3. Technical SEO and Homepage Verification

Verify that Google can crawl and index the correct homepage URL.

Review HTTPS, redirects, canonical tags, and XML sitemap configuration.

Check any legacy homepage URL redirects affected by our redesign.

Test Google PageSpeed Insights and Core Web Vitals on mobile and desktop.

Identify performance problems and implement safe, agreed-upon improvements within project scope.

Check for SEO issues potentially caused by Elementor, YOOtheme, theme templates, or WordPress plugins.

Confirm that existing design, navigation, forms, and booking buttons remain functional.

4. Nashville Local SEO

Review the consistency of our business name, address, and phone number across the homepage and Google Business Profile.

Check homepage location relevance for Nashville, Tennessee.

Audit Google Business Profile website linkage and primary category relevance.

Review existing LocalBusiness structured data and correct inaccurate, conflicting, or duplicated schema when necessary.

Recommend a small number of high-impact Google Business Profile improvements.

Business location: 1935 21st Ave South, suite 310A, Nashville, TN 37212.

5. Conversion and Tracking Review

Verify that prominent homepage appointment buttons and phone links function correctly.

Review GA4 and Google Tag Manager implementation for duplicate or missing tracking.

Configure or verify tracking of important website actions where technically feasible.

Confirm that homepage changes do not interfere with Aesthetic Record booking.

Provide recommendations that could improve appointment conversions without redesigning the homepage.

Required Deliverables

Before-work SEO audit with baseline findings and screenshots.

Keyword mapping report for the homepage and recommended future service pages.

Implemented and approved homepage Yoast and on-page SEO improvements.

Technical SEO verification and fixes within agreed scope.

Google Business Profile and local SEO recommendations.

GA4/booking conversion tracking review.

Before-and-after report documenting changes, tests, remaining issues, and recommended next steps.

A short Loom walkthrough explaining the completed work.

Important Project Rules

Do not redesign or replace the homepage.

Do not change WordPress themes or page builders.

Do not install paid plugins or subscribe to software without permission.

Do not remove existing content, modify service claims, or change prices without approval.

Do not edit the live website until the initial audit is approved and a verified backup or staging workflow is available.

Do not promise guaranteed first-page Google rankings.

Do not use spammy backlinks, keyword stuffing, or automated low-quality content.

Do not change existing GA4, GTM, or Search Console account ownership.

Preserve our clean, modern, luxury medical wellness brand identity.

All healthcare-related content changes require approval.

Ideal Candidate

We prefer applicants who have:

Proven local SEO experience with medical spas, aesthetics clinics, dermatology, or other healthcare businesses.

Strong hands-on experience with WordPress and Yoast SEO Premium.

Experience troubleshooting Google indexing and technical SEO issues.

Working knowledge of Elementor and YOOtheme.

Experience with Google Search Console, GA4, and Google Business Profile.

Experience improving organic lead generation and local search visibility.

Clear communication and documented results.

Please Answer These Questions in Your Proposal

Share two examples of local business or medical spa SEO projects you personally completed. What measurable improvements did you achieve?

How would you optimize a recently redesigned Nashville medical spa homepage without changing its visual design?

What would you check first in Google Search Console?

How would you determine whether the homepage should target "med spa Nashville" versus other local keywords?

How would you verify Yoast SEO settings without creating conflicts with our existing WordPress setup?

What exactly will you deliver within your proposed fixed-price budget?

Please begin your proposal with "VITA SEO" so we know you have read the requirements.

We are seeking someone who can produce measurable, documented technical and on-page improvements—not generic SEO reports or automated recommendations.

Successful completion may lead to additional individual service-page SEO projects.

We are a growing group of established businesses operating in Idaho and Alaska, including moving and storage companies and a shipping container sales business.

We are looking for a talented, results-driven Digital Marketing Manager to take our advertising, websites, and online lead generation to the next level.

This is a hands-on position for someone who understands how to turn marketing dollars into actual phone calls, qualified leads, and paying customers.

We currently have active websites, Google Ads campaigns, social media accounts, and established marketing budgets. We need someone who can evaluate what we're doing, identify opportunities, and take ownership of improving performance.

We're not looking for someone who simply runs ads. We're looking for someone who understands how to grow a business through digital marketing.

Key Responsibilities

Google Ads & Paid Advertising

Manage Google Ads campaigns across multiple businesses and markets.

Oversee monthly pay-per-click (PPC) advertising budgets.

Research keywords, optimize campaigns, and improve lead quality.

Manage Google Search campaigns, remarketing, and other relevant advertising channels.

Monitor cost per lead, conversion rates, and return on advertising investment.

Identify wasted advertising spend and recommend budget adjustments.

Manage or coordinate Facebook and Instagram advertising.

Website Management & Optimization

Maintain and improve our existing company websites.

Update website content, service pages, promotions, and landing pages.

Improve website speed, mobile usability, and customer experience.

Create landing pages designed to generate phone calls and quote requests.

Manage WordPress websites and coordinate technical updates.

Improve website conversion rates through testing and optimization.

SEO & Local Marketing

Improve organic search rankings in Idaho and Alaska.

Manage and optimize Google Business Profiles.

Develop local SEO strategies for multiple service areas.

Improve online visibility for moving, storage, and shipping container searches.

Monitor competitors and identify opportunities for growth.

Analytics & Lead Tracking

Manage Google Analytics 4 and Google Tag Manager.

Set up and maintain accurate conversion tracking.

Track phone calls, website forms, and advertising-generated leads.

Coordinate lead tracking with our CRM systems.

Produce clear monthly reports showing marketing spend, leads, bookings, and revenue.

Make recommendations based on actual performance data.

Qualifications

Proven experience managing Google Ads campaigns and PPC budgets.

Strong understanding of SEO and local search marketing.

Experience updating and maintaining WordPress websites.

Working knowledge of Google Analytics 4 and Google Tag Manager.

Ability to create and optimize landing pages.

Experience with lead generation for local service businesses.

Strong analytical and problem-solving skills.

Ability to manage multiple brands and projects independently.

Excellent communication and organizational skills.

Preferred Experience:

Google Ads certification.

Experience marketing moving companies, home services, construction, transportation, or similar businesses.

Experience with Facebook Ads Manager.

Familiarity with call tracking and CRM integrations.

Basic website design and graphic design skills.

What Success Looks Like

We want someone who can help us:

Generate more qualified moving and shipping container sales leads.

Reduce wasted advertising spending.

Improve the performance of our existing websites.

Increase phone calls, quote requests, and booked jobs.

Build reliable tracking so we know which advertising dollars produce results.

Develop a scalable marketing strategy across multiple businesses.

I need a savvy Google Ads specialist to build and fine-tune a search campaign that turns clicks into bookings. The single goal is to boost sales, promoting our discounted weekly rental rates to local customers who are already searching for what we offer.

Here’s what I’m expecting:

• Full keyword and negative-keyword research centred on rental terms used by people in my area
• Compelling ad copy and extensions that highlight the limited-time weekly discounts
• Proper account structure with ad groups grouped by intent for easier optimisation
• Conversion tracking, call tracking and analytics integration so every lead is accounted for
• Ongoing bid and Quality Score optimisation to keep ROI climbing
• Clear weekly reports that show spend, conversions, cost-per-acquisition and next steps

I already have landing pages but I’m open to tweaks if they’ll improve conversion rates. Tools such as Google Ads Editor, Keyword Planner, Google Tag Manager and Google Analytics are welcome—use whatever accelerates results. I have already created google ads and set it up, I need expert to configure it properly.

If you can launch fast, hit the local market precisely and prove the return, let’s get started. My max budget is $30. Ignore this project if you are going to charge more than this amount. Write apple if you read this entire project description.

Skills: Internet Marketing, SEO, Google Adwords, Google Analytics, Market Research, Search Engine Marketing, Digital Marketing, Keyword Research, Lead Generation, Google Ads

My website is generating traffic, but I still lack a reliable picture of how visitors move, click, scroll, and ultimately engage with key content. I’m looking for someone who can plan and implement a solid website-analytics framework centred on detailed user-behavior insights.

Here’s what I need from you:
• A quick audit of the current tracking situation so we know what already works (if anything) and where the gaps are.
• A measurement plan that spells out every event, action, and page you will tag so we capture scroll depth, button clicks, form interactions, and any other signals that illuminate visitor behaviour.
• Full implementation—most likely through Google Tag Manager feeding into Google Analytics 4, although I’m open to alternatives if you can make a strong case.
• A clean dashboard or report that lets me view behavioural metrics at a glance, without drowning in raw data.
• Clear documentation so future tweaks are simple and I’m never guessing what a tag does.

Success for this job means I can log into the analytics platform, watch real-time events flow in, and easily answer questions like “Which sections are users dwelling on?” or “Where are they dropping off in the sign-up journey?” If that sounds like your wheelhouse, let’s talk.

Skills: PHP, JavaScript, WordPress, Google Analytics, Website Analytics, Data Visualization, Data Analysis, User Experience Research

We have a client that needs GA4 updated to make sure it's tracking all forms, call/text, and email clicks. They also need to make sure Linkedin Conversion tracking, Facebook Pixel tracking (conversions), and Microsoft Conversion tracking is set up to do the same as GA4.

Access is a bit tight though, so a lot of this work would probably have to be done via screen share, and an NDA may have to be signed first about sharing any info, etc.

We are Frankenbridge, a small travel company near Frankfurt, Germany. Our website, frankenbridge.com, sells small-group local tours to travelers from the US, Canada and Latin America. It runs on WordPress, Elementor and TranslatePress (5 languages). Bookings run through Bókun, a third-party booking widget.

THE PROBLEM
Google shows too few of our pages. Search Console, Oct 7, 2026:
- 1,680 pages indexed, 914 not indexed
- About 485 are the real problem: 278 "discovered, not indexed", 117 "duplicate, different canonical", 90 "crawled, not indexed"
- Known pages grew from about 500 to 2,600 after we added language versions
- 509 clicks in 3 months, almost all from people who already search our brand name
We want travelers to find us by searching for tours, not for our name.

Second problem: purchase events from the Bókun checkout (an iframe) do not reach GA4, so we cannot measure bookings.

WHAT WE WANT
Phase 1 (this project): a paid audit. No changes to the live site. You deliver a written report with a ranked fix list and a time estimate for each fix.
Phase 2 (later, same person if the audit is good): fix indexing, hreflang, canonicals, titles and descriptions, and GSC / GA4 / GTM tracking.
Phase 3: keywords, Google Business Profile, content and social media.

YOU MUST HAVE
- Technical SEO on WordPress (indexing, canonicals, hreflang, sitemaps)
- Google Search Console, GA4 and Google Tag Manager
- Experience with multilingual sites (TranslatePress or similar)
- Clear written English

HOW WE WORK
- Freelancer.com milestones only. No payments, chats or call links (Teams, Zoom) outside the platform.
- Google tools by email invitation. We never share passwords.
- WordPress at Editor level. Administrator only for one task, with an end date, after a backup.
- Backup first. Written reports.

HOW TO APPLY
We read every bid. Bids that skip these steps are ignored.
Start your bid with the word FRANKFURT. Then answer:
1. List the top 3 causes of "crawled, not indexed" and how you would check each one.
2. How would you get purchase events from a third-party booking iframe into GA4?
3. Link one site whose search traffic you grew, and tell us what you did.
4. Give your fixed price for the Phase 1 audit and how many days it takes.

Skills: SEO, WordPress, Google Analytics, Analytics, Website Audit

We’re looking for a Google Ads specialist to set up and manage Search campaigns for a law firm in a large city. It’s a highly competitive, high-cost-per-click market, so we need someone who knows how to target carefully and avoid wasted spend.

What you’ll do
- Set up campaigns from scratch: keyword research, account structure, negative keywords, ad copy, and location targeting for Toronto and the GTA.
- Set up conversion tracking for calls and form submissions using GA4 and Google Tag Manager.
- Manage the account day to day: bids, search terms, ad tests, and budget pacing.
- Send a short weekly update and a monthly report on spend, leads, and cost per lead, with recommended improvements.

What we’re looking for
- Proven experience running lead generation campaigns for local service businesses. Law firm experience is a strong plus.
- Hands-on experience with GA4 and Google Tag Manager conversion tracking.
- Clear written English and reliable communication.
- Some overlap with Eastern Time (Toronto) business hours.

Details
- About 6–8 hours per week ongoing, with more during the initial setup.
- $15–20 USD per hour, depending on experience.
- Long-term role for the right person.

To apply, please answer:
- Describe a local lead-gen Google Ads account you’ve managed. What was the monthly spend, and what cost per lead did you achieve?
- How would you set up conversion tracking for phone calls coming from ads and from the website?
- What are the first three things you’d check on a new account with a high cost per lead?

HormoneFit (hormonefit.ca) is a new physician-led virtual menopause and hormone health clinic serving women across Ontario. Care is led by Dr. Nathan Roth, an Ontario OB-GYN, and specialist consultations are covered by OHIP. Our website is live. We're looking for a results-driven marketer to own our launch strategy and build a steady flow of new patients.

Our audience is women roughly 38–60 going through perimenopause and menopause, many of whom have felt dismissed by the healthcare system. We also want referrals from family doctors and other clinicians. Our brand is warm, credible and evidence-based, never fear-driven.

What you'll do:

Build and run a 90-day launch marketing plan with clear goals for website traffic, symptom-quiz completions, intro-call bookings and new patients
Plan, launch and optimize paid campaigns on Google Search and Meta, including keyword research, audience targeting, ad copy, A/B testing and budget management
Lead SEO: keyword strategy for terms like "menopause clinic Ontario" and "perimenopause treatment," on-page improvements, local SEO, and a blog/content plan
Set up and manage email marketing, including a lead-nurture sequence for quiz takers and intro-call leads, plus a monthly newsletter
Improve website conversion: review landing pages, calls-to-action and the booking funnel, and recommend changes
Develop a physician and clinician referral strategy, with outreach materials aimed at family doctors and nurse practitioners
Find partnership and PR opportunities, such as women's health organizations, workplace wellness programs, podcasts and media
Set up tracking (GA4, Google Tag Manager, conversion pixels) and send a monthly report on cost per lead, cost per booking and channel performance
Give light direction to social media (overall strategy and messaging). Day-to-day posting is not part of this role.

Must-haves:

4+ years in digital or performance marketing, ideally healthcare, telehealth, women's health or wellness
Proven results with Google Ads and Meta Ads, with numbers you can share (CPL, CPA, ROAS, conversion rates)
Strong SEO skills and experience with GA4 and Google Tag Manager
Experience building email automation (Klaviyo, Mailchimp, HubSpot or similar)
Familiarity with regulated healthcare advertising in Canada. Ontario physician advertising rules restrict patient testimonials, before/after claims, guarantees and superlatives ("best," "leading"), and Google/Meta have their own healthcare ad policies. All claims must be accurate and evidence-based.
Strategic thinking plus hands-on execution
Excellent written English and Canadian or North American market experience

Nice to have: B2B or referral marketing to physicians, CRO tools (Hotjar, Microsoft Clarity), copywriting for landing pages, PR/media outreach, and experience promoting OHIP-covered or publicly funded services.

Engagement: 3-month launch contract with option to extend / ongoing, about 10-15 hours per week. Ad spend is separate from your fee.

To apply, please include:

2–3 case studies with real results, healthcare or wellness preferred
In a few sentences, which channel you'd prioritize first for HormoneFit and why
How you'd keep healthcare ads compliant with Google/Meta policies and Canadian advertising rules
Your availability, rate, and the tools you use

Please start your application with the word "MIDLIFE" so we know you've read the full posting.

I’m looking for someone who can take full ownership of our Google Ads presence across the United States and Canada. My priority is clear: generate qualified leads.

Here’s the landscape you’ll step into: I already run a handful of Search and Display campaigns and have a vetted keyword list ready for you. What I need now is a specialist who can build new campaigns from scratch where opportunity exists, tighten the structure of what’s already live, and keep performance moving in the right direction week after week.

For clarity, I measure success by cost-per-lead and overall lead volume, so your optimisation work—ad copy testing, bid strategy tweaks, negative keyword curation, audience layering, and landing-page alignment—should always circle back to those metrics. Conversion tracking (via Google Tag Manager and GA4), custom reporting, and transparent communication will be essential.

Deliverables I expect:
• Fresh Search and Display campaigns crafted for lead generation
• A re-worked account structure for existing campaigns
• Ongoing optimisation with fortnightly performance reports and actionable next steps

If you’re comfortable diving straight in, using my keyword list as a foundation and expanding it where gaps appear, let’s talk.

Skills: Internet Marketing, SEO, Google Adwords, Google Analytics, Digital Marketing, PPC Marketing, Lead Generation, Google Ads

Google Ads & LinkedIn Ads Specialist — B2B Healthcare / Medical Technology (Canada)

Project Type: Ongoing, part-time freelance
Location: Remote — campaigns targeting Canada
Experience: Intermediate to Expert

About Quadromed

Quadromed is a Canadian medical technology company with 15 years of experience working with more than 70 hospitals across Canada.

We distribute specialized medical devices, clinical technologies and hospital management solutions across cardiology, anesthesia, patient monitoring, respiratory/performance testing and hospital linen/scrub management.

We're expanding our digital marketing efforts and looking for an experienced paid media specialist to help us build, launch, manage and optimize Google Ads and LinkedIn advertising campaigns.

What We're Looking For

We need someone who knows how to think strategically about paid media in specialized B2B markets, not simply set up campaigns and manage bids.

Our audiences are highly specific: physicians, biomedical engineers, hospital procurement teams, clinical department leaders, private clinics and other healthcare professionals.

Many of our products have relatively low search volumes, high purchase values and specialized buying processes. We need someone who understands how to identify commercially valuable searches and reach the right professional audiences without wasting budget.

We will provide the overall campaign strategy, product positioning, messaging and creative assets. Your responsibility is to translate those into effective paid campaigns and continuously improve their performance.

Responsibilities

Google Ads

Research keyword opportunities for specialized medical products and clinical applications in Canada.

Recommend keyword targeting, match types, negative keywords, bidding strategies and campaign structures.

Distinguish high-intent commercial searches from general educational or patient-oriented searches.

Build and manage Google Search campaigns, with other campaign types considered where appropriate.

Manage budgets, search terms, conversions and ongoing optimization.

Identify opportunities for remarketing/retargeting where practical.

LinkedIn Ads

Build campaigns targeting specific healthcare audiences in Canada.

Recommend targeting by job title, function, seniority, organization, industry and other relevant criteria.

Understand how to reach specialized hospital and clinical decision-makers.

Implement and manage campaigns using our messaging and creative.

Test audiences, formats and campaign structures.

Optimize for qualified engagement and leads rather than impressions alone.

Tracking, Reporting & Optimization

Set up or validate conversion tracking using GA4, Google Tag Manager, Google Ads and LinkedIn Insight Tag.

Help us connect campaign performance to website enquiries and, where practical, Zoho CRM.

Provide clear, concise reporting on spend, performance, qualified leads and recommended next steps.

Proactively identify what's working, what isn't and where we should adjust or stop spending.

Ideal Experience

Demonstrated success managing both Google Ads and LinkedIn Ads.

Experience with B2B lead generation and specialized or niche markets.

Healthcare, medical device, hospital, diagnostics or life sciences experience is a strong advantage.

Experience running campaigns targeting Canadian audiences.

Strong understanding of keyword intent, audience segmentation, conversion tracking and budget efficiency.

Comfortable working with relatively small, focused test budgets before scaling.

Able to explain the reasoning behind campaign recommendations and show actual performance results.

We are not looking for a generalist agency offering SEO, social media management, graphic design and website development. This role is specifically about paid media strategy, execution and optimization.

How We'll Work Together

Quadromed will own the GTM direction, product knowledge, campaign concepts, messaging and creative development.

You'll bring the platform expertise: targeting, campaign architecture, implementation, testing, budget allocation and optimization.

We'll start with a small number of campaigns and expand based on performance. We expect a collaborative relationship with clear recommendations, regular communication and measurable progress.

To Apply

Please answer the following questions:

Google Ads: Tell us about a campaign you managed for a specialized B2B product with low search volume. How did you determine which keywords were worth buying, and what were the results?

LinkedIn Ads: Describe a campaign where you targeted a narrow professional audience. How did you build the audience, manage costs and measure success?

Healthcare: Have you managed campaigns for medical devices, healthcare technology, hospitals, diagnostics or other healthcare-related businesses? Please provide examples.

Canadian market: What experience do you have targeting Canadian buyers? Have you run English- and French-language campaigns?

Your role: Will you personally research, build and optimize our campaigns, or will someone else perform the work?

Availability and fees: What is your hourly rate, availability and recommended monthly management commitment for an account starting with a few focused campaigns?

Please include examples of actual campaign results, ideally showing spend, qualified leads and cost per qualified lead rather than impressions or clicks alone.

We're looking for someone who can become a trusted, hands-on paid media partner as we expand our campaigns across Canada.

We need a Google Ads expert who has previously worked in Google’s ads department to support our campaigns. You will manage and optimize campaigns, improve performance, and help us achieve better results. Experience working at Google is important, and we are looking for someone who can take ownership of the work and deliver strong outcomes. Please share relevant experience and examples of past campaign performance.

We need a freelancer to manage and optimize paid ad campaigns for a film, broadcast, and greenscreen studio. The role includes planning ad strategy, launching campaigns, monitoring performance, and improving results over time. You should be comfortable working with studio-related services and helping drive traffic and conversions through effective ad management. Experience with campaign setup, performance tracking, and ongoing optimization is important for success in this role.

Hello

Hi, I’m looking for ongoing Google Ads consulting for my e-commerce website. I don’t want full management. I’d like you to review my account, guide me on what to improve, explain the changes needed, and make the changes with my approval. Focus is Google Shopping/PMax, conversions, ROAS, bidding, campaign structure and product feed optimisation. I need 2–3 hours per month. Please share your hourly rate.

# Stape.io Expert — Meta CAPI, Server-Side GTM & Google Ads Tracking

**Budget: $100 Fixed Price**

We are a U.S.-based telehealth company looking for an experienced Meta + Google Ads tracking specialist to configure, test, validate, and troubleshoot our complete conversion tracking setup.

## MANDATORY — PROVEN STAPE.IO EXPERIENCE

**We are specifically looking for a Stape.io specialist, NOT someone who only knows basic Meta Pixel or Google Tag Manager setup.**

You must have personally implemented Stape.io with server-side Google Tag Manager (sGTM), Meta Conversions API (CAPI), event deduplication, and purchase tracking.

**Your Upwork profile, portfolio, or previous project history must demonstrate hands-on Stape.io experience.**

Applicants without verifiable Stape.io experience will not be considered.

## Our Situation

Our website/domain currently shows restrictions in Meta. We were advised by an experienced tracking specialist that there may be an approach using properly configured custom events.

We need someone who understands Meta's event restrictions, can assess whether a compliant custom-event implementation is available, and can configure and validate the appropriate solution.

We also need accurate conversion tracking for Google Ads.

## Our Current Stack

- Website
- GoHighLevel (GHL)
- Google Tag Manager (GTM)
- Stape.io
- Meta Ads / Events Manager
- Google Ads
- Google Analytics 4 (GA4)
- Payment processor

## Project Deliverables

### 1. Meta Ads Tracking

- Configure required Meta custom events
- Configure/verify Meta Pixel
- Configure Meta Conversions API (CAPI)
- Configure/verify Stape.io server-side tracking
- Configure browser + server event deduplication
- Configure purchase/conversion events
- Pass purchase value and currency
- Configure appropriate event parameters
- Preserve attribution information
- Investigate current Meta domain/event restrictions and implement an appropriate, policy-compliant custom-event approach where permitted
- Verify all events in Meta Events Manager

### 2. Google Ads Tracking

- Configure/verify GTM
- Configure required GA4 events
- Configure/verify Google Ads conversion tracking
- Configure purchase/conversion events
- Pass conversion value and currency
- Configure Enhanced Conversions where appropriate
- Preserve attribution information
- Verify conversions in Google Ads and GA4

### 3. End-to-End Purchase Tracking

Verify the complete funnel:

**Ad → Website → GHL/Checkout → Payment → Purchase**

The resulting conversion/purchase must be correctly communicated to the appropriate tracking platforms.

### 4. Pre-Launch Validation

Before we launch live ads, you must:

- Test all events
- Test the complete funnel
- Confirm events fire correctly
- Confirm purchase data is passed correctly
- Confirm value/currency are correct
- Confirm browser/server events aren't double-counted
- Verify Meta Events Manager
- Verify Google Ads
- Verify GA4
- Verify GTM
- Verify Stape.io/server-side events
- Fix any tracking issues discovered during testing

### 5. Live-Ads Validation

After our campaigns go live, you must validate that tracking continues to work with real traffic and troubleshoot any implementation-related tracking issues.

## Final Deliverable

The project is complete when we have a fully functioning and validated Meta + Google Ads tracking setup, including:

- Accurate purchase tracking
- Conversion value and currency
- Server-side tracking through Stape.io
- Browser/server event deduplication
- Attribution verification
- Tested Meta custom events
- Verified Google Ads and GA4 conversions
- Confirmation that the events are working properly

## Attribution Goal

**Campaign → Ad Set/Ad Group → Creative/Ad → Conversion → Purchase**

We need reliable attribution so we can understand which campaigns, ad sets, and individual creatives are driving purchases, within the attribution capabilities and privacy limitations of each platform.

## Access Provided

- Website
- GoHighLevel
- Google Tag Manager
- Stape.io
- Meta Business Manager / Events Manager
- Google Ads
- GA4
- Payment processor as needed

## Ideal Candidate

Must have hands-on experience with:

- **Stape.io — REQUIRED**
- **Server-side GTM — REQUIRED**
- **Meta Conversions API — REQUIRED**
- Meta Pixel + CAPI
- Meta custom events
- Google Ads conversion tracking
- GA4
- GTM
- GoHighLevel
- Event deduplication
- Purchase/value tracking
- Enhanced Conversions
- Conversion attribution
- End-to-end tracking troubleshooting

**Please only apply if you have personally implemented these systems before.**

We will prioritize

Browserless is browser automation infrastructure with a product-led funnel. People sign up, then activate when they run their first browser session. Activation happens in the product, often days after the ad click and often through our API, so conversions have to be sent server-side.

Our paid-search attribution in HubSpot is broken. Contacts who carry a Google Ads click ID end up labeled Direct or Organic Search, so HubSpot's channel reports disagree with click-ID counts by a wide margin. We need someone who has untangled this exact kind of problem before.

What you'll do
- Audit the full path: ad click → landing page → consent → GTM → signup → HubSpot contact creation → in-product activation → offline conversion upload to Google Ads, plus server events to GA4, Meta and LinkedIn
- Find where source data is lost or overwritten, and prove it with a test matrix (late or denied consent, blocked scripts, OAuth signup, paid checkout, returning visitors)
- Fix it yourself, or write specs our engineers can build from (TypeScript/Node codebase)
- Recommend which field should be the source of truth for paid reporting, what click-age window to use, and how to handle historical records
- Set up monitoring that flags when source data and click data drift apart

Stack
HubSpot Marketing Hub (workflows, Forms API, hubspotutk, original/latest source), Google Ads offline conversion imports, GA4 and Measurement Protocol, Google Tag Manager with Consent Mode v2, Stripe hosted checkout, Amplitude, Meta CAPI

Required
- You've shipped server-side or offline conversion tracking tied to an in-product event, not just form fills
- Deep knowledge of how HubSpot sets original source and links visits to contacts (hubspotutk, form submissions vs API-created contacts)
- Consent Mode v2 experience. We do not track visitors who decline
- Comfortable reading TypeScript and writing technical specs

Very Nice to have
PLG SaaS background, Stripe-to-HubSpot sync, Amplitude

How we'll work
We'll start with a fixed-price audit: written findings and a prioritized fix list. After that, hourly for implementation support. You'll get read-only access to start.

To apply, answer the screening questions and describe one attribution problem you diagnosed: what was broken, how you proved it, and what fixed it.

Job Title

Shopify Developer for Agency Client E-commerce Stores (Long-Term)

About Us

We’re UpBrand Media, a digital marketing and AI agency based in Puerto Rico.
We build and grow online brands for our clients.
We need a reliable developer to build e-commerce stores for them.
This is a long-term opportunity with steady work.

What You’ll Do

Build new Shopify stores from scratch
Customize themes to match each client’s brand
Set up products, collections, and navigation
Configure payments, shipping, and taxes
Install and set up apps
Connect tracking: Meta Pixel, GA4, and Google Tag Manager
Test stores on mobile and desktop before launch
Make updates and fixes after launch

What We Need From You

3+ years building e-commerce stores
Strong Shopify experience (Liquid is a plus)
Portfolio with live stores we can review
Clean, fast, mobile-first design
Good written English
Ability to follow a brief and meet deadlines
Clear communication and regular progress updates

We are a local wildlife control company based in the Memphis/Bartlett, TN area. We are launching a targeted marketing campaign and need an experienced web developer to build a single, fast-loading, mobile-friendly landing page and a matching confirmation page on our existing site dashboard.

Scope of Work:

Landing Page & Thank You Page Setup: Create a dedicated, clean Landing Page URL on our site, as well as a separate, dedicated confirmation Thank You Page URL (e.g., /thank-you-rat/).
Design & Theme Constraints: The landing page layout must blend seamlessly with our existing website styling, font families, and core theme colors. It must look natural to our brand, using our exact color palette.
Conversion Layout Elements: The page must be built strictly for lead conversion: large click-to-call buttons, simple bullet points explaining our process, a brief lead capture form, and an automatic redirect to the custom Thank You URL immediately upon form completion.
Tracking Readiness: Clean code layout ensuring a Google Ads conversion tracking pixel or Google Tag Manager script can easily be pasted into the header of the Thank You page.

Requirements:

Portfolio showing fast-loading, clean lead-generation landing pages designed for service companies.
Experience building hidden, navigation-free sub-pages directly within an existing theme framework.
Please reply with:

Links to 2-3 landing pages you have built that match an existing company's brand identity.
The method or plugin you recommend using to build this directly into our current site framework while ensuring peak page speed.

# Expert WordPress Developer & Technical SEO Specialist | Long-Term Website Management

**Project Type:** Ongoing, long-term contract
**Experience Level:** Expert
**Platform:** WordPress / Elementor
**Industry:** Medical Aesthetics / Healthcare / Beauty

## About the Business

We are an established, rapidly growing medical aesthetics practice in the United States seeking an experienced WordPress developer to oversee our website's ongoing technical maintenance, optimization, integrations, and development.

We are actively investing in SEO, Google Ads, local search visibility, content marketing, backlink acquisition, and marketing automation.

Our digital marketing infrastructure is expanding, and we need a dependable technical partner who can independently implement improvements, troubleshoot issues, and proactively identify opportunities to improve website performance.

**This is not a one-time website redesign.** We are seeking a long-term working relationship with a highly capable developer or small team.

## Immediate Projects & Priorities

### 1. WordPress Maintenance & Technical Management
- Assume responsibility for ongoing WordPress and Elementor website management.
- Audit existing website architecture, plugins, integrations, and technical infrastructure.
- Troubleshoot plugin conflicts, connectivity issues, and WordPress errors.
- Maintain website security, backups, updates, and performance.
- Establish reliable staging, testing, and deployment procedures.
- Proactively identify technical issues and opportunities for improvement.

### 2. Automated Blog Publishing & SEO Integrations
- Troubleshoot an existing automated SEO content publishing integration.
- Ensure automatically generated articles publish as individual, indexable WordPress posts.
- Verify proper XML sitemap inclusion and Google indexing eligibility.
- Ensure compatibility with existing SEO plugins.
- Automate metadata, headings, categories, featured images, and internal linking where appropriate.
- Recommend and implement alternative integrations when necessary.

### 3. Technical SEO & Website Optimization
- Conduct a comprehensive technical SEO audit.
- Improve website structure, navigation, and internal linking.
- Implement scalable internal linking between blog posts, treatment pages, and service pages.
- Optimize title tags, meta descriptions, canonical URLs, and schema markup.
- Resolve crawling, indexing, redirect, and sitemap issues.
- Improve Core Web Vitals, mobile responsiveness, and page speed.
- Maintain proper Google Search Console, Google Analytics 4, and Google Tag Manager integrations.
- Support local SEO implementation and location-specific landing pages.

### 4. Website Design & Conversion Optimization
- Maintain and improve existing Elementor pages.
- Develop new treatment pages and Google Ads landing pages.
- Improve appointment booking pathways and calls to action.
- Optimize contact forms and lead-capture opportunities.
- Implement sticky booking buttons and mobile navigation improvements.
- Maintain a polished, premium, conversion-focused website experience.

### 5. Before-and-After Gallery Development
- Build a scalable, mobile-friendly before-and-after transformation gallery.
- Implement treatment-specific filters and categories.
- Support individualized captions and SEO-friendly image descriptions.
- Create an efficient process for uploading and organizing new patient results.
- Optimize images for speed, accessibility, and search visibility.

### 6. Image SEO & Media Library Management
- Maintain and optimize automated image alt-text functionality.
- Improve image compression, formatting, and loading performance.
- Organize and maintain a large WordPress media library.
- Ensure images are properly optimized across service pages, blogs, and galleries.

### 7. CRM, Booking & Marketing Integrations
- Support website integrations with third-party booking and CRM platforms.
- Implement and troubleshoot lead-capture forms and automated workflows.
- Configure and verify conversion tracking for Google Ads.
- Track appointment booking clicks, form submissions, and other relevant conversion events.
- Support API, webhook, and third-party plugin integrations.
- Coordinate with external advertising, SEO, and marketing contractors as needed.

## Ongoing Responsibilities

We are looking for someone who can provide ongoing technical oversight rather than simply completing isolated tasks.

Responsibilities include routine website maintenance, content updates, technical troubleshooting, performance optimization, new landing page development, integration support, and proactive recommendations.

We expect clear communication, dependable turnaround times, and regular progress updates.

## Required Qualifications

- Advanced WordPress and Elementor experience.
- Strong PHP, HTML, CSS, and JavaScript skills.
- Demonstrated technical SEO expertise.
- Experience with SEOPress, Rank Math, Yoast, or similar SEO platforms.
- Experience with automated publishing workflows and API integrations.
- Proficiency with Google Search Console, GA4, and Google Tag Manager.
- Knowledge of Core Web Vitals and website performance optimization.
- Experience with structured data, XML sitemaps, indexing, and internal linking.
- Strong troubleshooting and independent problem-solving skills.
- Ability to manage multiple ongoing projects and priorities.

**Preferred Experience**
- Medical aesthetics, healthcare, beauty, or luxury service websites.
- CRM and booking software integrations.
- Local SEO and conversion optimization.
- Automated content publishing systems.
- Before-and-after galleries and large media libraries.
- HIPAA-conscious website development practices.

## Ideal Candidate

Our business has outgrown its previous website management arrangement, and we are seeking someone with the technical expertise, responsiveness, and availability to support our continued expansion.

We want someone who takes ownership of their work, communicates proactively, and can execute projects without extensive oversight.

We are open to experienced independent freelancers or small agencies with a dedicated point of contact.

## Application Questions

1. How many years of experience do you have managing WordPress and Elementor websites?
2. Please provide examples of websites you currently manage, particularly healthcare or service-based businesses.
3. Describe your experience troubleshooting automated WordPress publishing integrations.
4. Can you independently implement technical SEO improvements, including indexing, internal linking, schema, and Core Web Vitals?
5. What is your process for taking over management of an established WordPress website?
6. What are your typical response and turnaround times for routine requests and urgent technical issues?
7. Are you an independent freelancer or part of a team?
8. What is your weekly availability, and do you offer ongoing maintenance retainers?
9. What is your experience with Google Ads conversion tracking, CRM integrations, and marketing automation?
10. How do you protect client websites during updates, troubleshooting, and deployment?

## Engagement Structure

We anticipate beginning with a paid technical audit and an initial set of priority projects, followed by ongoing development and website management.

We are seeking a long-term partnership, ideally six months or longer.

**Business identity, website access, and additional technical details will be provided to shortlisted candidates after an initial screening and confidentiality agreement, as appropriate.**

**Company:** Healthy Bosses Network (HBN)
**Platform:** Lovable — required
**Work Type:** Remote, ongoing contract
**Estimated Hours:** 3–5 hours/week after onboarding; additional hours for approved projects
**Experience Level:** Expert
**Hiring Platform:** Upwork

## About Healthy Bosses Network

Healthy Bosses Network is a digital marketing and AI automation agency supporting multiple brands through website development, SEO, CRM integrations, analytics, content management, and digital growth systems\.

We’re hiring a skilled, detail\-oriented Web Manager to take full operational responsibility for our portfolio of Lovable\-built websites\.

**We’re not looking for someone who is simply familiar with Lovable\. We’re looking for someone who can demonstrate exceptional technical and design capabilities using it\.**

## Your Responsibilities

**1\. Lovable Website Management**

- Manage, maintain, and improve multiple existing Lovable websites\.
- Update website content, promotions, events, announcements, images, landing pages, and calls to action\.
- Maintain consistent branding, professional layouts, responsive design, and mobile usability\.
- Diagnose and correct broken pages, links, forms, integrations, and visual problems\.
- Implement approved design changes and new website features\.
- Maintain clean, reusable components and avoid unnecessary rebuilds\.

**2\. SEO & Website Performance**

- Conduct technical SEO audits and implement improvements\.
- Manage metadata, headings, internal linking, canonical URLs, XML sitemaps, robots directives, structured data, and indexing\.
- Improve Core Web Vitals, mobile performance, accessibility, and page loading speed\.
- Identify crawl errors, broken links, redirects, and indexing problems\.
- Optimize existing content for relevant search intent and conversions\.
- Monitor organic search performance and recommend improvements\.

**3\. Google Analytics & Tracking**

- Configure and maintain Google Analytics 4 and Google Search Console\.
- Implement and verify Google Tag Manager when appropriate\.
- Configure event tracking, conversions, form submissions, booking actions, and campaign attribution\.
- Maintain accurate analytics across each client website\.
- Troubleshoot tracking discrepancies and report actionable findings\.

**4\. CRM & Backend Integration**

- Coordinate with our technical support team to ensure website forms, bookings, and lead capture systems connect correctly to GoHighLevel\.
- Verify lead routing, tracking, notifications, and CRM data integrity\.
- Test all integrations before marking work complete\.
- Escalate security, tracking, deliverability, or conversion problems promptly\.

**5\. Content & Website Updates**

- Receive approved content requests from our Communications Manager\.
- Publish relevant client events, flyers, promotions, resources, podcast updates, and announcements\.
- Coordinate with our Social Media Manager to keep website and social campaigns aligned\.
- Confirm updates with live links and screenshots\.

**6\. Quality Assurance & Reporting**

- Conduct scheduled website health checks\.
- Monitor uptime, forms, mobile display, loading performance, indexing, and analytics\.
- Maintain an organized record of completed work and outstanding issues\.
- Submit completed updates for HBN’s final approval\.
- Communicate proactively about problems, deadlines, and recommended improvements\.

## Required Qualifications

- Demonstrated experience building and managing production websites using Lovable\.
- Excellent visual design judgment and strong responsive UI/UX skills\.
- Working knowledge of React, TypeScript, modern frontend architecture, and Supabase\-backed applications\.
- Strong technical SEO experience\.
- Proven Google Analytics 4 and Search Console experience\.
- Experience configuring tracking events, conversions, and Google Tag Manager\.
- Experience integrating website forms and lead capture systems with CRMs and APIs\.
- Ability to troubleshoot performance, authentication, permissions, and deployment problems\.
- Strong English communication and reliable task management\.
- Ability to work independently with minimal supervision\.

**Important:** Our website platform is Lovable\. This is not a WordPress, Wix, Squarespace, or traditional page\-builder position\.

## Ideal Candidate

You are a technically capable website professional who combines excellent design judgment with measurable business results\.

You don’t simply make websites look good\. You make them fast, functional, searchable, accessible, trackable, and effective at generating leads\.

You can manage several brands without confusing their assets, analytics, permissions, or business objectives\.

## Application Instructions

Please include:

1. Links to three production websites you personally built or substantially improved using Lovable\.
2. A brief explanation of your direct responsibilities on those projects\.
3. An example of a technical SEO or website performance improvement you delivered, including measurable results if available\.
4. Your experience connecting Lovable websites with GA4, Search Console, and GoHighLevel or similar CRMs\.
5. Your hourly rate and availability for ongoing part\-time work\.
6. Your process for managing multiple websites in approximately 3–5 hours per week\.

Applications without relevant Lovable examples will not be prioritized\.

**Shortlisted candidates may be invited to complete a paid practical assessment\.**

We are looking for a long\-term partner who can take ownership of our website operations and consistently deliver work that exceeds expectations\.

We are a local wildlife control company based in the Memphis/Bartlett, TN area specializing in trapping and structural home sealing to keep rodents out of attics. We are launching a new "Rats Only" Google Ads campaign to generate direct phone leads from local homeowners. We have already mapped out our core keyword lists, localized target footprints, and extensive negative keyword exclusions. We just need an expert for the technical account setup and structure.

Scope of Work:

Campaign & Ad Group Architecture: Build out tightly organized Ad Groups based on our provided keyword lists using strict Phrase and Exact Match logic.
Budget Protection & Negatives: Apply our detailed Campaign-Level Negative Keyword List to aggressively block irrelevant traffic (like generic bug spraying or other animals like squirrels, moles, and raccoons).
Location Targeting: Configure location settings to "Presence-Only" targeting for our specific Memphis/Mid-South service footprint so we never pay for out-of-state or out-of-boundary clicks.
Ad Assets: Set up our primary Ad Assets (Call extensions using our tracking number, Callout assets, and Sitelinks).
Conversion Tracking Setup: Configure tracking via Google Tag Manager or GA4 to accurately record phone call clicks (60 seconds) and form fill submissions (triggered by visits to a custom Thank You page URL).

Requirements:

Proven experience running successful local lead-generation campaigns for home service contractors (pest control, roofing, plumbing, HVAC, etc.).
Deep understanding of quality score optimization and preventing budget bleed on day one.





Please reply with:

A brief example or snapshot of a local contractor Google Ads campaign you have successfully configured.
Your recommended strategy for managing bidding during the first 30 days of a new campaign.

**Company:** Healthy Bosses Network (HBN)
**Platform:** Lovable — required
**Work Type:** Remote, ongoing contract
**Estimated Hours:** 3–5 hours/week after onboarding; additional hours for approved projects
**Experience Level:** Expert
**Hiring Platform:** Upwork

## About Healthy Bosses Network

Healthy Bosses Network is a digital marketing and AI automation agency supporting multiple brands through website development, SEO, CRM integrations, analytics, content management, and digital growth systems\.

We’re hiring a skilled, detail\-oriented Web Manager to take full operational responsibility for our portfolio of Lovable\-built websites\.

**We’re not looking for someone who is simply familiar with Lovable\. We’re looking for someone who can demonstrate exceptional technical and design capabilities using it\.**

## Your Responsibilities

**1\. Lovable Website Management**

- Manage, maintain, and improve multiple existing Lovable websites\.
- Update website content, promotions, events, announcements, images, landing pages, and calls to action\.
- Maintain consistent branding, professional layouts, responsive design, and mobile usability\.
- Diagnose and correct broken pages, links, forms, integrations, and visual problems\.
- Implement approved design changes and new website features\.
- Maintain clean, reusable components and avoid unnecessary rebuilds\.

**2\. SEO & Website Performance**

- Conduct technical SEO audits and implement improvements\.
- Manage metadata, headings, internal linking, canonical URLs, XML sitemaps, robots directives, structured data, and indexing\.
- Improve Core Web Vitals, mobile performance, accessibility, and page loading speed\.
- Identify crawl errors, broken links, redirects, and indexing problems\.
- Optimize existing content for relevant search intent and conversions\.
- Monitor organic search performance and recommend improvements\.

**3\. Google Analytics & Tracking**

- Configure and maintain Google Analytics 4 and Google Search Console\.
- Implement and verify Google Tag Manager when appropriate\.
- Configure event tracking, conversions, form submissions, booking actions, and campaign attribution\.
- Maintain accurate analytics across each client website\.
- Troubleshoot tracking discrepancies and report actionable findings\.

**4\. CRM & Backend Integration**

- Coordinate with our technical support team to ensure website forms, bookings, and lead capture systems connect correctly to GoHighLevel\.
- Verify lead routing, tracking, notifications, and CRM data integrity\.
- Test all integrations before marking work complete\.
- Escalate security, tracking, deliverability, or conversion problems promptly\.

**5\. Content & Website Updates**

- Receive approved content requests from our Communications Manager\.
- Publish relevant client events, flyers, promotions, resources, podcast updates, and announcements\.
- Coordinate with our Social Media Manager to keep website and social campaigns aligned\.
- Confirm updates with live links and screenshots\.

**6\. Quality Assurance & Reporting**

- Conduct scheduled website health checks\.
- Monitor uptime, forms, mobile display, loading performance, indexing, and analytics\.
- Maintain an organized record of completed work and outstanding issues\.
- Submit completed updates for HBN’s final approval\.
- Communicate proactively about problems, deadlines, and recommended improvements\.

## Required Qualifications

- Demonstrated experience building and managing production websites using Lovable\.
- Excellent visual design judgment and strong responsive UI/UX skills\.
- Working knowledge of React, TypeScript, modern frontend architecture, and Supabase\-backed applications\.
- Strong technical SEO experience\.
- Proven Google Analytics 4 and Search Console experience\.
- Experience configuring tracking events, conversions, and Google Tag Manager\.
- Experience integrating website forms and lead capture systems with CRMs and APIs\.
- Ability to troubleshoot performance, authentication, permissions, and deployment problems\.
- Strong English communication and reliable task management\.
- Ability to work independently with minimal supervision\.

**Important:** Our website platform is Lovable\. This is not a WordPress, Wix, Squarespace, or traditional page\-builder position\.

## Ideal Candidate

You are a technically capable website professional who combines excellent design judgment with measurable business results\.

You don’t simply make websites look good\. You make them fast, functional, searchable, accessible, trackable, and effective at generating leads\.

You can manage several brands without confusing their assets, analytics, permissions, or business objectives\.

## Application Instructions

Please include:

1. Links to three production websites you personally built or substantially improved using Lovable\.
2. A brief explanation of your direct responsibilities on those projects\.
3. An example of a technical SEO or website performance improvement you delivered, including measurable results if available\.
4. Your experience connecting Lovable websites with GA4, Search Console, and GoHighLevel or similar CRMs\.
5. Your hourly rate and availability for ongoing part\-time work\.
6. Your process for managing multiple websites in approximately 3–5 hours per week\.

Applications without relevant Lovable examples will not be prioritized\.

**Shortlisted candidates may be invited to complete a paid practical assessment\.**

We are looking for a long\-term partner who can take ownership of our website operations and consistently deliver work that exceeds expectations\.

I run a web development agency and build WordPress sites on Elementor Pro. I need conversion tracking set up on one site, https://g2webdev.com, built so I can reuse it as a template on future client sites. Clear documentation matters as much as the setup itself.

Expected timeline: about 1–2 weeks.

SCOPE

1. Conversion tracking (GTM + GA4)
- Track click-to-call (tel: links) and email clicks (mailto: links) using portable triggers based on Click URL, not theme-specific selectors.
- Track form conversions as a thank-you page view. Elementor Pro forms redirect to /thank-you/, which I'll build.
- Use GA4's recommended event names wherever Google defines one (e.g., generate_lead for forms). For calls and emails, use clear snake_case names that follow GA4 conventions. Document every name.
- Mark the events as GA4 key events.

2. Looker Studio dashboard
- Built in my account, or ownership transferred to me.
- Shows conversions by type, source/medium, landing page, and over time, with comparisons to the previous month and the same month last year.
- Shows Google Business Profile traffic and conversions as their own source. I tag GBP links with utm_source=google&utm_medium=organic&utm_campaign=gbp.
- Built as a template I can point at other GA4 properties.

3. Google Business Profile metrics
- Required: Create a simple Google Sheet that feeds a GBP section of the dashboard, with one row per month and columns for GBP calls, direction requests, website clicks, and average map rank. I'll update it by hand, so it should take about 5 minutes a month. Include short instructions for where to find each number.
- Optional: If you know a reliable automated GBP connector, recommend it and give the ongoing cost. Don't install it without my approval.

DELIVERABLES
- Published GTM container plus an exported container JSON file
- Written setup guide for installing this on a new Elementor site, including the event naming reference
- Loom walkthrough of the setup, the dashboard, and the monthly Google Sheet
- Proof of testing (GTM Preview / GA4 DebugView screenshots or video)

ACCESS
I'll invite you as a user (GTM Publish, GA4 Editor). I won't share login credentials.

MILESTONES
1. Tracking set up and verified
2. Looker Studio dashboard, including the GBP source breakdown
3. GBP Google Sheet section

BUDGET
$400 fixed, open to proposals.

TO APPLY, PLEASE ANSWER:
1. How would you set up and test form conversion tracking using an Elementor thank-you page redirect?
2. Can you share a Looker Studio report you've built? Anonymized is fine.
3. How would you keep the monthly GBP Google Sheet simple for a non-technical person to update?
4. Briefly, how would you make this setup reusable across multiple sites?

Google & LinkedIn Ads Specialist Needed for Coworking / Private Office Launch

We are preparing to launch a new coworking and private office business in Raleigh, North Carolina, with a planned opening in early November.

We are looking for an experienced Google Ads and LinkedIn Ads specialist to build, launch and optimize our paid advertising campaigns during our initial launch period.

This would begin as a 1-month project of approximately 10 hours, with the possibility of extending into a second month and potentially becoming an ongoing engagement if the campaigns perform well and the working relationship is a good fit.

Where we are now
We have already developed the marketing strategy internally, including:
- Target audiences
- Campaign messaging and offers
- Ad graphics/creative
- CTAs
- Lead forms
- Conversion paths
- Overall campaign goals

We have attempted to set up the Google and LinkedIn campaigns ourselves, but our marketing background is primarily in organic marketing rather than paid advertising. We have found the technical setup, campaign structure, conversion tracking and optimization within the platforms more difficult than expected.

Rather than spending additional time trying to troubleshoot our existing setup, we would prefer to have an experienced paid media specialist build the campaigns properly from the ground up using the strategy and assets we have already developed.

We are open to reviewing what we have already created for context, but we do not need the existing campaign structure preserved.

What we need
We are looking for someone who can:
- Build/rebuild our Google Ads campaigns from the ground up
- Build/rebuild our LinkedIn Ads campaigns from the ground up
- Develop the appropriate campaign structure for each platform
- Configure and verify conversion tracking
- Set up Google keywords, match types and negative keywords
- Configure geographic and audience targeting
- Determine appropriate bidding and campaign settings
- Configure LinkedIn audience targeting and campaign settings
- Connect/verify relevant tracking tools such as GA4, Google Tag Manager and the LinkedIn Insight Tag, as appropriate
- Launch the campaigns
- Monitor initial performance and make strategic optimizations
- Identify wasted spend or low-quality traffic
- Help determine which campaigns, audiences and messaging are generating qualified leads
- Provide clear recommendations for future optimization

Our primary goal
Our goal is qualified leads for private offices and coworking memberships, particularly leads that can convert into tours, memberships and pre-leases around our upcoming launch.

We are not primarily looking for impressions, clicks or general brand awareness. We want to understand what is actually generating potential customers.

What we already have
You will not be starting with a blank marketing strategy.
We already have:
- Campaign creative
- Messaging
- Offers
- CTAs
- Target audiences
- Lead forms
- Conversion paths
- Website/landing pages
- Overall positioning

We need someone with paid-media expertise to translate these assets into properly structured, trackable and optimized campaigns.

Ideal experience
Experience with the following is strongly preferred:
- Google Search Ads
- LinkedIn Ads
- Local lead generation
- B2B lead generation
- Coworking, flexible office or commercial real estate
- Conversion tracking
- Google Analytics / GA4
- Google Tag Manager
- Google Ads conversion tracking
- LinkedIn Insight Tag

Experience with smaller-budget campaigns is a plus. We are looking for someone who understands how to prioritize spend and generate qualified leads without overcomplicating the campaign structure.

Engagement
This is initially a 1-month project of approximately 10 hours, with some flexibility depending on the setup requirements.

The ideal freelancer will be able to start immediately and get the campaigns built and launched quickly.

If the campaigns are performing well and we work well together, we may extend the engagement for a second month or transition into an ongoing monthly arrangement.

When applying, please include:
- A brief description of your experience with Google and LinkedIn lead-generation campaigns.
- Examples of similar campaigns you have personally built and managed.
- Your experience with conversion tracking and troubleshooting.
- Your hourly rate.
- Your estimated hours needed to build and launch campaigns similar to this.
- Whether you are available to begin immediately.
- If possible, provide an example of a campaign where you improved lead quality or cost per lead through optimization.

We are less interested in someone who simply "runs ads" and more interested in someone who can build a sound campaign structure, properly configure tracking, make informed optimization decisions, and explain why those decisions should improve performance.

Improve Effex Cloud’s organic search visibility, AI-search presence, website authority, and qualified lead-generation opportunities in the U.S. market.
The strategy will focus on both traditional search visibility and how Effex Cloud is discovered and represented across AI-powered search experiences.

I am seeking somebody to boost referrals and exposure for my behavioral health practice. My team is composed of 11 psychotherapists who provide different specializations in therapy and offer both online and in person appointments to clients seeking therapy.

Google Ads & CRO Specialist for Australian Psychology Practice | Patient Lead Generation

About the Project

I am a Clinical Psychologist and the Director of a private psychology practice in Sydney, Australia. www.thepsychologyalley.com

Until recently, I operated as a solo private practitioner. I have now hired an additional psychologist and am looking to grow the practice into a multi-clinician business.

Our immediate goal is to build a caseload for our new psychologist, who will initially work two days per week, with a target of approximately 10 appointments per week.

We already have an SEO specialist who has been working with us since February 2026, as well as a social media assistant. Our organic website traffic has been improving, but we need someone to help convert that traffic into genuine client enquiries and bookings, alongside running targeted Google Ads.

Current Website Performance

Our recent analytics show:

- June 2026: 971 website users, 8 tracked appointment events
- July 2026: 964 website users, 17 tracked appointment events
- August 2026: 1,146 website users, 8 tracked appointment events
- September 2026: 1,197 website users, 35 tracked appointment events

These appointment events are recorded in Google Analytics, but we have not verified how many represent genuine enquiries or confirmed bookings.

We want someone who can help us identify where potential clients are dropping off and improve the number who ultimately book appointments.

Responsibilities

1. Conversion Rate Optimisation (CRO)

- Audit our website and existing booking process.
- Identify barriers preventing visitors from booking appointments.
- Recommend and help implement practical improvements to landing pages, clinician profiles, calls to action and the booking journey.
- Coordinate with our existing SEO specialist to avoid duplicating work.

2. Google Ads Management

- Develop and launch targeted Google Search campaigns for psychology services in Sydney.
- Conduct keyword research, competitor analysis and negative keyword optimisation.
- Manage geographic targeting, advertising copy, bidding and campaign performance.
- Focus on attracting suitable clients actively seeking psychological therapy.
- Optimise for qualified enquiries and actual bookings, not simply clicks.

3. Tracking and Reporting

- Audit and improve Google Analytics 4 and Google Ads conversion tracking.
- Help distinguish website interactions from genuine enquiries and confirmed bookings.
- Establish meaningful conversion metrics while protecting patient privacy.
- Provide concise monthly reports showing advertising spend, enquiries, bookings, acquisition costs and recommendations.

Budget and Timeline

We are starting conservatively, with an initial Google Ads budget of approximately USD $310 - $620 per month.

We are looking for an affordable freelancer at approximately USD $10–$20 per hour.

We anticipate an initial setup phase followed by approximately 5–10 hours of ongoing work per month, depending on what is required.

The initial engagement will be for three months, with potential for ongoing work as the practice expands.

Required Experience

- Proven experience managing Google Search Ads for lead generation.
- Experience with local service businesses, preferably healthcare, psychology, therapy or allied health.
- Strong understanding of CRO, Google Analytics 4 and Google Tag Manager.
- Ability to work effectively with smaller advertising budgets.
- Experience measuring qualified leads and appointment bookings.
- Familiarity with Australian healthcare advertising requirements is highly desirable.

We are specifically looking for service-based lead generation expertise, not primarily Shopify or e-commerce advertising experience.

How We Work

I will oversee the project and approve major strategic decisions, budgets and advertising content.

You will work alongside our existing SEO specialist, who manages organic search performance and website SEO.

We prefer clear communication, independent problem-solving and practical recommendations. We do not need lengthy reports, but we do expect transparency about hours worked, changes made and measurable results.

All work will be conducted through business-owned advertising and analytics accounts. Campaign budgets and additional hours must be approved in advance.

Expected Deliverables

Month 1

- Website conversion and tracking audit
- Prioritised recommendations
- Google Search campaign setup and launch
- Initial tracking verification

Month 2

- Campaign optimisation
- Review of lead quality and conversion performance
- Implementation or coordination of agreed conversion improvements
- Monthly performance report

Month 3

- Further campaign optimisation
- Assessment of cost per qualified enquiry and confirmed booking
- Recommendations for ongoing advertising and CRO

Application Questions

Please answer the following:

1. Have you managed Google Ads for psychologists, therapists, healthcare clinics or other appointment-based service businesses? Please share relevant examples.

2. What results have you achieved in terms of qualified enquiries, confirmed bookings and acquisition costs?

3. Based on our current website traffic and appointment event data, what would you investigate first?

4. How would you approach generating psychology bookings with an advertising budget of USD $310 - $620 per month. per month?

5. How many hours would you estimate for initial setup and ongoing monthly management?

We are looking for someone who can help us build a sustainable client acquisition process as the practice grows.

Dear Web Tracking Engineers,

We are currently looking for additional Web Tracking Engineers for one of the leading consulting firms in Europe. The position is 100% remote and long-term.

QUICK FACTS:
- Freelancing/Contracting
- Start: ASAP
- 100% remote
- Duration: long-term 6+ months
- Capacity: full-time, part-time also possible
- Language: English
- Central European Time

REQUIREMENTS:
- Experience in web tracking and digital analytics implementation using JavaScript and TypeScript.
- Experience with Adobe Launch (Adobe Tags), including the Reactor API, automated property deployment, and custom extension development.
- Knowledge of Adobe Analytics, including administration, data layer design, and tracking concepts for web applications.
- Experience with Git, GitOps, and CI/CD pipelines, including infrastructure as code and deployment automation.
- Familiarity with AWS services such as Lambda or DynamoDB, JSON Schema, and automated testing of analytics implementations (e.g. Playwright).

Are you interested?

If so, please send us your proposal including your most recent CV as well as your earliest possible starting date.
When sending over your details, please include a self-assessment (0-10, 10 = expert level) in the following areas:
- JavaScript
- TypeScript
- Git
- GitOps
- Experience with Web Tracking
- Digital Analytics
- Tag Management
- Adobe Analytics
- AWS (Amazon Web Services)
- Lambda / DynamoDB
- CI/CD (z. B. Concourse, Vault, Artifactory)
- Playwright
- Browser Test Automation / Testautomatisierung
- JSON Schema / API Design

We are looking forward to hearing back from you. Have a great day!

Your wynwood tech Recruiting Team ;-)

We are a digital agency looking for an experienced Digital Performance Analyst to monitor, analyse, and improve the performance of our clients' websites.

Your main responsibility will be to consolidate data from multiple analytics platforms, identify trends and conversion issues, and produce clear, actionable monthly performance reports.

You should be comfortable working with tools such as Google Analytics 4, Google Tag Manager, Google Search Console, Shopify, Matomo, Microsoft Clarity, Mouseflow, Axeptio, Klaviyo, and other relevant analytics and marketing platforms.

An important part of our workflow is efficiency through AI. We expect you to be highly comfortable with Claude AI, MCP integrations, and automated reporting processes to minimise manual data collection and report preparation.

We are looking for an analytical professional who can turn data into concrete recommendations for improving website performance, user experience, SEO, and conversions.

I’m a freelance digital marketer and WordPress web designer looking for an experienced Google Ads, Google Analytics 4 and Google Tag Manager specialist for practical, one-to-one coaching.

I have a marketing and technical background and understand the basics, but need help applying them confidently to real accounts.

I’d like to cover:

• Google Ads: campaign structure, keyword research, targeting, bidding and optimisation.
• GA4: events, key events, reports and interpreting results.
• GTM: tags, triggers and variables, plus setting up and testing tracking for form submissions and button clicks.
• Connecting all three tools to measure enquiries and advertising performance reliably.

Sessions should involve screen sharing and practical examples from accounts I manage, with clear explanations of what to do and why. My goal is to troubleshoot issues and manage these tools independently.

I’m looking for someone patient, with hands-on experience and a clear teaching approach.

Please include your hourly rate, relevant coaching experience and how you would structure the first session.

Sessions will be in English. I’m based in Italy and would like to start with one paid session, followed by further sessions if we’re a good fit.

We are looking for an experienced freelance Meta & Google Ads specialist to become a long-term partner to our in-house marketing team.

We are a Belgian fashion company with several premium bridal and fashion brands, selling internationally through B2B and retail channels.

We already have an in-house marketing team responsible for our visual content, copywriting, photography, video and overall brand communication. What we are looking for is someone who can take ownership of the paid advertising side: strategy, planning, campaign management, testing, optimization and performance analysis. We have experience with ads and can share previous insights on performances.

We don't need someone who simply executes instructions. We need someone who can tell us what we need, when we need it and why.

Your role

You will be responsible for the implementation, performance and direction of our paid advertising across Meta (Facebook & Instagram) and Google Ads.

This includes:

- Developing the paid media strategy in line with our business and marketing objectives
- Setting up and managing campaigns
- Reviewing campaign performance and identifying opportunities for improvement
- Planning and requesting the creative assets, formats and copy needed from our in-house team
- Clearly briefing our marketing team on what content/creative you need, for which campaign, and when
- Deciding when creatives need to be refreshed or replaced
- Setting up and analysing A/B tests where needed
- Making budget recommendations based on campaign performance and test results
- Reallocating budgets between campaigns, audiences, markets or platforms when appropriate
- Continuously optimizing targeting, audiences, bidding, placements and campaign structures
- Identifying underperforming campaigns and taking action rather than simply reporting on them
- Providing clear recommendations and priorities to our team

In short: our team produces the creative; you own the paid-media strategy and tell us what creative is needed to make the advertising perform.

First phase: Audit & clean-up

We expect the collaboration to start with a thorough review of our existing advertising setup.

This will likely include:

- Auditing our existing Meta Ads account and Google Ads account
- Reviewing campaign structures, audiences, tracking, events and conversion setup
- Identifying outdated, duplicated or inefficient campaigns
- Reviewing historical performance
- Identifying opportunities and weaknesses
- Cleaning up and restructuring the accounts where needed
- Establishing a clear and logical campaign structure going forward
- Setting benchmarks and KPIs for ongoing optimization

We don't want to simply continue with the way things have been done until now. We want to understand what is working, what isn't, and how we can build a better paid-media structure from there.

Ongoing responsibilities

Once the accounts are cleaned up and the new structure is established, you will take ongoing responsibility for:

Strategy & planning

- Define campaign priorities and objectives
- Recommend budgets and budget allocation
- Identify testing opportunities
- Plan upcoming campaigns and promotions
- Anticipate when new creatives, formats or messaging will be needed

Campaign management

- Build, launch and optimize Meta and Google campaigns
- Manage audiences, targeting, bidding and placements
- Monitor spend and performance
- Run and analyse A/B tests
- Refresh campaigns and creatives when needed
- Scale what works and stop what doesn't

Creative collaboration

- Brief our in-house marketing team on the assets you need
- Give clear direction on formats, messaging, variations and testing requirements
- Analyse which creatives are performing and explain what should be produced next
- Proactively tell us when existing creative is becoming fatigued or needs to be replaced

You will not be expected to design the creatives or write all the content yourself. We have an internal team for that.

Reporting & communication

We want reporting that helps us make decisions — not just spreadsheets full of numbers.

We expect regular reporting covering:

- Spend
- Leads/conversions
- Campaign and creative performance
- A/B test results
- Key learnings
- What should be changed next
- What you need from our team

We value someone who can say:

“This campaign isn't performing because of X. I recommend we test Y. I need these three creatives from your team by next week, and based on the results we'll decide whether to increase the budget.”

That level of ownership is what we are looking for.

Who we are looking for
- 4–5+ years of hands-on paid advertising experience
- Strong expertise in Meta Ads
- Strong experience with Google Ads
- Experience managing meaningful advertising budgets
- Strong understanding of Meta Business Manager & Ads Manager
- Strong knowledge of Google Ads and Google Analytics
- Good understanding of tracking, attribution and conversion measurement
- Comfortable with A/B testing and data-driven decision making
- Able to translate data into clear actions
- Proactive and independent — you don't need to be told what to optimize
- Strong communicator who can work effectively with an in-house creative/marketing team
- Interested in a long-term collaboration, not a one-off project

Experience with fashion, bridal, luxury, retail or longer purchase journeys is a strong plus. We are not looking for someone whose experience is mainly based on courses or certifications.

Please share:
- A short introduction
- 2–3 real accounts/case studies you personally managed
- An example of a campaign/account you significantly improved and what you actually changed
- Your hourly rate and availability

We are looking for someone who can become a trusted paid-media partner to our marketing team — someone who takes ownership, brings expertise and helps us continuously improve rather than simply executing a predefined plan.