Optimize Upwork Projects with Google Tag Manager

We are seeking a skilled Google Adword Specialist to manage and optimize our Google Ads campaigns. The ideal candidate will have experience in creating and executing successful ad strategies, analyzing performance metrics, and making data-driven decisions to improve campaign efficiency. If you have a strong understanding of Google Ads and a proven track record in this field, we would love to hear from you.

We are looking for a skilled Google Ads professional to handle and optimize our campaigns for an Automobile business. Our main priority is generating high-quality leads rather than just traffic. We need someone with hands-on experience running successful PPC campaigns and a solid grasp of digital advertising strategy.
Scope of Work
Review current account setup (or build campaigns from the ground up)
Create and manage Search campaigns aimed at generating automobile leads
Configure conversion tracking (calls, inquiries, form submissions) using GA4 and Google Tag Manager
Research and select keywords that attract serious, ready-to-convert customers
Develop compelling ad copy and test variations for better performance
Manage daily budget, bidding strategy, and Quality Score improvements
Continuously refine campaigns based on real performance data
Share consistent updates and reports on campaign progress
Deliverables
Optimized Google Ads Search campaign structure for automobile leads
Verified conversion tracking setup for calls and form leads
Targeted keyword list with negative keywords included
Multiple ad copy variations for A/B testing
Regular reporting schedule (weekly or bi-weekly)
Continuous campaign management and optimization
Requirements
Demonstrated success managing lead-focused Google Ads accounts
Background in automotive advertising is a plus
Solid understanding of PPC fundamentals, keyword targeting, and bid strategy
Capable of setting up reliable conversion tracking
Clear and consistent communicator with reporting experience
To Apply, Please Share:
Examples of previous lead generation campaigns you've managed
Your strategy for improving lead quality while controlling cost-per-lead
Your current availability and expected timeframe for initial results
Any relevant certifications or Google Partner status
Mandatory Skills
Google Ads Search Campaign Management
Lead Generation Expertise
Conversion Tracking Setup (GA4/GTM)
Keyword Research & Bid Optimization
Nice-to-Have Skills
Experience in the automotive sector
Google Merchant Center familiarity
Performance Max or Display campaign exposure
Basic landing page conversion knowledge

We are seeking an experienced Google Ads specialist to manage and optimize our campaigns for an Automobile business. The focus is on lead generation, ensuring we attract high-quality clients. The ideal candidate will have a proven track record in creating and managing successful Google Ads campaigns, with a strong understanding of internet marketing and pay-per-click advertising.
Scope of Work
Audit existing Google Ads account (if any) or set up new campaigns from scratch
Build and manage Search campaigns targeting automobile-related lead generation keywords
Set up conversion tracking (calls, form fills, lead submissions) via GA4 and Google Tag Manager
Perform keyword research focused on high-intent automotive buyers/leads
Write and test ad copy for maximum click-through and conversion rate
Monitor budget pacing, bids, and Quality Score to reduce wasted spend
Provide ongoing optimization based on performance data
Deliver regular performance reports with actionable insights
Deliverables
Fully structured Google Ads Search campaign(s) targeting automobile leads
Working conversion tracking setup (calls/forms/leads)
Keyword list with match types and negative keywords
Ad copy variations (headlines and descriptions)
Weekly/bi-weekly performance report
Ongoing campaign optimization for the contract duration
Requirements
Proven experience managing Google Ads campaigns for lead generation
Experience in the automotive industry preferred
Strong knowledge of PPC strategy, keyword research, and bid management
Ability to set up and manage conversion tracking accurately
Good communication skills and ability to provide clear reporting
To Apply, Please Share:
Relevant past campaign examples or case studies (automotive/lead gen preferred)
Your approach to reducing cost-per-lead while maintaining lead quality
Confirmation of availability and expected timeline to see results
Your Google Ads certifications/Partner status (if any)
Mandatory Skills
Google Ads (Search Campaigns)
Lead Generation PPC Strategy
Conversion Tracking (GA4/GTM)
Keyword Research & Bid Management
Nice-to-Have Skills
Automotive industry experience
Google Merchant Center knowledge
Performance Max / Display campaign experience
Landing page optimization knowledge

An established natural pet supplement brand in the USA market - dental powder, dental chews, grooming products and omega-3 fish oils - selling via Shopify, Amazon, Walmart & Chewy. We're an established brand (~$150k/month across 4 channels) currently testing creative and audiences on Meta and looking for someone to both manage and grow our paid social performance.

About us:
- Products priced $20-30, subscription model - first purchase is roughly break-even, profit comes from repeat/subscription conversion
- Currently running CBO campaigns, Highest Volume bidding, testing Advantage+ Audience
- Winning creative (UGC-style) identified from a 3-way test; refining from there
- Looking to also expand into Google Ads down the line

This isn't just account management. Our dental powder is the key product we want to push hard, and we need someone who goes beyond running the existing campaign to actively push the funnel and creative forward:

Campaign management:
- Manage and optimize Meta ad campaigns (audience testing, budget scaling, reporting)
- Comfortable working within CBO structures and interpreting performance data (CPA, ROAS, LTV-adjusted targets, subscription cohort economics)
- Understands COGS/margin-aware CAC targets, not just chasing lowest CPA
- Experience with supplement, health, or wellness DTC brands required - pet-specific experience is a bonus but not essential. Must have navigated Meta's ad review process for health/efficacy claims, and understand ""supports/promotes"" vs treatment-claim language

Creative & funnel strategy (equally important):
- Analyze current creative and funnel performance to identify what's working, what's fatigued, and why
- Research and propose new creative angles, hooks, and formats specifically for the dental powder - not just iterate on the existing UGC winner
- Think critically about the landing page / funnel flow, not just the ad itself, and flag where drop-off is likely happening
- Bring an point of view on positioning and messaging, informed by what's working elsewhere in supplement/pet DTC

Structure: open to discussing - tell us how you typically like to structure engagements (retainer, hourly, performance-based, or a mix).

To apply, tell us:
1. Which supplement/health/wellness brands have you worked on, and what was the ad spend range?
2. Beyond running campaigns, how have you contributed to creative or funnel strategy for a past client? Give a specific example of a new angle you proposed and the result
3. How do you navigate Meta's ad review for supplement/health claims - what's your approach to compliant-but-compelling hooks?
4. How do you think about CAC targets for a subscription-based product where first purchase is roughly break-even?
5. How do you typically structure pricing - retainer, hourly, performance-based, or a mix?"

I need a GA4 / Google Tag Manager conversion tracking specialist for a completed Wix website.

The website is for a small service business called Custom Photo Memories. It creates custom digital photo memory artwork from customer-provided photos, including family memory artwork, memorial artwork, reconstructed wedding memories, imaginative scenes, and promotional/business images.

The website is already built and live. This is not a website redesign project.

The specific tracking task is:

Set up a separate GA4 key event/conversion for WhatsApp inquiry clicks.
Set up a separate GA4 key event/conversion for email inquiry clicks.
Make sure these events can be used properly for Google Ads conversion tracking.
Test and verify that both events fire correctly.
Provide a short written summary of exactly what was changed.

Current status:

GA4 is already connected and showing website activity. When I tested the WhatsApp button in GA4 Realtime, GA4 recorded it as a generic click event. The link_url parameter showed an api dot whatsapp dot com / send address.

So the issue is not that GA4 sees nothing. The issue is that the WhatsApp inquiry click and email inquiry click need to be separated into clean, useful conversion events before Google Ads is launched.

Platforms involved:

Wix website
GA4
Google Tag Manager
Google Ads

Important:

I will not share passwords. I can only provide access through official systems such as Google Tag Manager, GA4, Google Ads, and Wix.

This is a fixed-price job. Please reply with:

Whether you have done GA4/GTM conversion tracking on Wix before.
Whether you can track outbound WhatsApp and email inquiry clicks as separate conversion events.
Your fixed price for this tracking cleanup.
How quickly you can complete it.

Budget: $150–$250 fixed price, depending on experience.

Scope of Work

I am looking for an experienced Google Ads and Shopify specialist to diagnose and resolve an issue preventing my Google Ads campaigns from generating impressions.

My website is a new Shopify store selling handcrafted keepsake jewellery in Australia.

Despite following Google's setup process and spending considerable time troubleshooting, both my Search and Shopping campaigns have generated zero impressions after more than two weeks.

Current Situation
- Shopify store with approximately 47 products
- Google Merchant Center connected and all products approved
- Google Ads Search Campaign created
- Google Ads Shopping Campaign created
- Campaigns are enabled
- Ads are approved and eligible
- Merchant Center shows no product issues
- Australia targeting
- Billing is active
- Google & YouTube Shopify app installed
- GA4 connected
- Conversion actions created (Purchase currently shows as unverified/misconfigured)

What I Need

I am looking for a one-time technical audit and implementation to identify and fix the underlying issue preventing my campaigns from serving.

The successful freelancer should:

- Review my Google Ads account
- Review Google Merchant Center
- Review Shopify Google & YouTube integration
- Verify Google Ads conversion tracking
- Verify GA4 event tracking
- Check campaign configuration
- Check bidding strategies
- Check Shopping feed configuration
- Check campaign diagnostics
- Identify any account-level or campaign-level issues
- Implement the required fixes
- Confirm both Search and Shopping campaigns are serving correctly
- Explain what was changed and why
Important

I am not looking for ongoing Google Ads management at this stage.

I have already completed extensive work on my website, including SEO, product optimisation and content creation.

Please do not:

- rewrite product titles
- rewrite product descriptions
- remodify SEO metadata
- restructure my website

I only require a technical review and correction of the advertising setup.

Required Experience

Please only apply if you have demonstrated experience with:

Google Ads
Google Shopping
Google Merchant Center
Shopify
Google Analytics 4 (GA4)
Google & YouTube Shopify integration
Conversion tracking
Ecommerce advertising

Experience troubleshooting campaigns that receive zero impressions despite being eligible is highly desirable.

Deliverables

By the end of the project I expect:

- Search campaign serving correctly
- Shopping campaign serving correctly
- Conversion tracking verified
- Any tracking or configuration issues resolved
- A brief written summary outlining:
what was wrong
what was changed
any recommendations for future optimisation

Please begin your proposal with the words "I have diagnosed zero-impression campaigns before" so I know you've read the job description. Generic copy-and-paste proposals will not be considered.

Google Tag and Google Ads Tracking Specialist

Project Overview

The Library Project is seeking an experienced Google Tag and Google Ads tracking specialist to review and update the tracking setup on our website.

The selected freelancer will ensure that our Google tags are installed and configured correctly so they can be connected to our Google Ads account and used to measure campaign performance, conversions, and important website actions.

Scope of Work

The freelancer will:

* Review our current Google tag and tracking setup
* Confirm whether Google Tag Manager, the Google tag, and Google Analytics 4 are installed correctly
* Update or replace existing tags as needed
* Connect the appropriate tags to our Google Ads account
* Configure Google Ads conversion tracking
* Set up tracking for important website actions, which may include:
* Donation button clicks
* Completed donations
* Contact form submissions
* Newsletter signups
* Resource downloads
* Other important website conversions
* Test all tags and conversion events to confirm they are working correctly
* Identify and remove duplicate, outdated, or incorrectly configured tags
* Ensure that conversion data is being reported accurately in Google Ads and Google Analytics 4
* Provide a brief summary of the updates completed

Required Experience

Applicants should have demonstrated experience with:

* Google Tag Manager
* Google Ads conversion tracking
* Google Analytics 4
* Google tag implementation
* Website event and conversion tracking
* Tag testing and troubleshooting
* Cross-domain or third-party donation tracking, when applicable
* Consent Mode and cookie consent platforms

Experience working with nonprofit organizations, donation platforms, Mailchimp, or WordPress websites is helpful but not required.

Deliverables

The final deliverables should include:

* A complete review of the current tracking setup
* Updated and properly configured Google tags
* Google Ads conversion actions linked and tested
* Confirmation that each conversion is reporting correctly
* Removal or correction of duplicate and outdated tags
* A short written report explaining what was updated
* Recommendations for any additional tracking improvements

Application Requirements

Please include the following in your application:

* A brief description of your Google Tag Manager and Google Ads experience
* Examples of similar tracking projects you have completed
* Any relevant Google certifications
* A description of how you test and verify conversion tracking
* Your estimated project fee

We are looking for someone who communicates clearly, documents their work, and can explain technical issues in straightforward language.

About Us:
We run an established digital sewing pattern business across 4 niche brands.

Our goal is to profitably scale our independent WooCommerce store



The Challenge:
Our product-market fit is validated, but right now, we are flying blind. Our WordPress/WooCommerce data tracking and Meta attribution are unreliable. This prevents us from scaling our Meta ads past a small daily budget.



What We Are Looking For:
We don't want a passive task-executor or just a basic media buyer. We need a strategic growth partner with a Fractional CMO mindset who can act as an entrepreneurial sparring partner.

Phase 1 (Immediate Tech Task):
* Audit and fix our data infrastructure (Server-side GTM, Meta Conversion API, WooCommerce tracking conflicts).
* Connect all data sources into a clean, automated Google Looker Studio dashboard (our single source of truth).
Phase 2 (Ongoing Strategic Sparring):
* Look at the numbers, find our leaks, and proactively show us our operational/marketing bottlenecks.
* Help us build a predictable cold-traffic funnel to WooCommerce.
* Consult on maximizing Average Order Value (AOV) and preparing the data infrastructure for our upcoming subscription launch.

Requirements:
* Proven track record of scaling low-ticket digital products.
* Deep, hands-on technical understanding of WooCommerce/WordPress tracking anomalies.
* Entrepreneurial mindset (ideally, you have built or scaled your own brands before).
* Radical honesty and direct, fluff-free communication.

Please start your application with the word "Precision" so I know you read the whole text.

We are looking for a knowledgeable Google Ads specialist to take charge of managing and optimizing our eCommerce advertising campaigns. The right candidate will bring proven experience building effective ad strategies, digging into performance data, and making informed decisions to improve results. If you understand Google Ads deeply and enjoy driving measurable outcomes, we'd like to talk.
Scope of Work

Evaluate current campaign setup and account health (if applicable)
Develop and manage Shopping, Performance Max, and Search campaigns suited to our product catalog
Set up and maintain a clean, optimized Google Merchant Center feed
Configure conversion tracking for purchases, add-to-cart actions, and checkout steps via GA4/GTM
Perform keyword and product research to improve reach and relevance
Adjust bidding, targeting, and product data based on ongoing performance
Track key metrics such as ROAS, CPA, and CTR to guide decisions
Deliver consistent reporting with clear next steps

Deliverables

Structured and optimized Shopping/Performance Max/Search campaigns
Clean, policy-compliant Google Merchant Center product feed
Verified conversion tracking (GA4/GTM) across the purchase funnel
Keyword lists and negative keyword filtering (where applicable)
Scheduled performance reports (weekly or bi-weekly)
Continuous testing and optimization for better ROAS

Requirements

Track record of managing successful eCommerce Google Ads accounts
Solid experience with Shopping and Performance Max campaign types
Comfortable setting up and troubleshooting Google Merchant Center
Strong analytical skills with the ability to act on performance data
Working knowledge of GA4 and full-funnel conversion tracking
Reliable communicator who provides clear, regular updates

To Apply, Please Share:

Relevant eCommerce campaign examples, including outcomes where possible
Your hands-on experience with Merchant Center and Shopping/PMax campaigns
How you typically approach improving ROAS for an online store
Your availability and expected timeline for initial results

Mandatory Skills

Google Shopping & Performance Max Campaign Management
Google Merchant Center Setup & Troubleshooting
GA4/GTM Conversion Tracking
eCommerce-Focused PPC Strategy

Nice-to-Have Skills

Search and Display Ads experience
YouTube Ads campaign knowledge
Familiarity with feed optimization tools
Experience running creative/landing page A/B tests

INTRO
We have developed an AI-powered Assistant designed to help Paid Search specialists save hours
on deep AI audits, waste analysis and other tasks. We have recently built a custom Claude Connector (MCP) that allows you to connect your Google Ads accounts and run deep AI audits directly within Claude. We need feedback from experienced PPC professionals on this new workflow.

THE TASK
We want you to run a couple of prompts through the connector and give us your feedback on the overall user experience and the quality of the AI's recommendations.

IMPORTANT REQUIREMENT
To complete this task, you MUST have an active, paid "Claude Pro" subscription. The custom connector feature only works on paid Claude accounts. You must also have access to at least one active Google Ads account to test the insights.

TIME EFFORT: Roughly 60 min, you can do this anytime.

If you have any questions, let us know!

Hello

We are looking for an experienced Shopify developer for casual, ongoing work on a retainer or as-needed basis — a rolling list of small, well-defined jobs rather than a one-off build. The store runs on Shopify using Shopify Markets, with separate domains serving different markets (different currencies, languages and regional content) from a single store. The most important requirement is a genuine understanding of that multi-domain, multi-currency setup, since most of the work involves making it perform correctly. Core skills required:

Strong Shopify theme development (Liquid, HTML, CSS, JavaScript)
Hands-on experience with Shopify Markets — multi-domain, multi-currency and multi-language stores
Technical SEO on Shopify: hreflang, canonical tags, structured data, Search Console
Image and page-speed optimisation (Core Web Vitals, WebP, responsive images, lazy-loading)
Safe working practices on a live store (working on duplicate/unpublished themes, previewing before publishing)
Responsive communication

The role suits someone reliable we can work with long-term. Beyond the core build and fix work, we value broader e-commerce experience that helps the store convert and stay maintained over time. Desirable extras:

Experience with common Shopify apps (analytics/Google Tag Manager, translation, product reviews, discount tools)
Conversion-rate optimisation for single-product / direct-to-consumer stores
Basic graphic and image editing
Ability to document changes and confirm testing across each market storefront

• Describe your recent experience with similar projects
• What frameworks have you worked with?

We are looking for an experienced Google Ads specialist who is fluent in German to help manage and optimize Google Ads campaigns for German-speaking markets.

Here's a professional email you can send to any PPC freelancer or consultant.

Hi,

I hope you are doing well.

I am looking for an experienced Google Ads (PPC) specialist to manage campaigns for my plumbing business in the UK.

My company is **London Plumbers**, and my primary focus is **Ealing, West London**. I am **not** looking to target the whole of London at this stage. My objective is to generate high-quality leads, phone calls, WhatsApp enquiries, and contact form submissions from customers in Ealing.

The main services I would like to advertise are:

* Emergency Plumber Ealing
* Plumber Ealing
* Boiler Repair Ealing
* Boiler Installation Ealing
* Drain Unblocking Ealing
* Blocked Drain Ealing

Before moving forward, I would appreciate it if you could answer the following questions:

1. Have you previously managed Google Ads campaigns for plumbers, electricians, locksmiths, HVAC companies, or other local home-service businesses? If so, please share some examples or case studies.

2. How would you structure my Google Ads account for the services listed above?

3. How would you improve my landing pages to increase conversions?

4. What conversion tracking would you set up? I would like to track:

* Phone calls
* Contact form submissions
* WhatsApp clicks

5. What daily or monthly advertising budget would you recommend for my business?

6. What management fee do you charge, and what is included in your service?

7. How often will I receive performance reports, and what key metrics will you report on?

My website is:

[https://www.londonplumbers.com](https://www.londonplumbers.com)

I am looking for someone with proven experience in generating leads for local service businesses rather than e-commerce websites.

I look forward to hearing from you.

Kind regards,

Samuel
London Plumbers

This email should help you quickly identify freelancers who understand **lead generation** rather than just Google Ads. The quality of their replies—especially their proposed campaign structure and questions about your business—will tell you a lot about their expertise.

I am looking for an experienced, data-driven Digital Marketer to look at my online customer acquisition and retention.
We need someone who can audit our current setup, identify friction points on our website, and implement strategies to drive high-quality traffic and increase our overall conversion rate.

Website Audit & Conversion Rate Optimization (CRO): Analyze the current website user journey. Provide actionable recommendations to reduce bounce rates and improve lead generation / sales.

Search Engine Optimization (SEO):
I have had an SEO audit done (technical and on-page), I need someone to perform keyword research, and implement a strategy to improve organic search rankings.

Facebook & Instagram Ads:
Develop engaging ad funnels, audience targeting, and creative testing strategies for lead generation and brand awareness.

Analytics & Reporting:
Set up and monitor Google Analytics and Google Tag Manager. Provide report showing ROI, Cost Per Acquisition (CPA), and traffic growth.

Looking for an experienced Google Merchant Center expert to optimize a feed with around 100 products. The goal is to improve feed quality, fix any issues, optimize titles, descriptions, categories, GTIN/MPN (where applicable), and ensure the products are ready for better Shopping performance. Please share your relevant experience and estimated turnaround time.

I transferred my website to SiteGround, and everything was ok, until I wanted to connect my Google reviews and install the plugin. Now my website is not displaying properly; however, I can see my original design on .bwpsites.com.

The problem is that the live view is a completely different design and is not functioning.

Are you able to help me with that?

I'm rebuilding a WordPress content website on new infrastructure and need an experienced security specialist to clean it, migrate it, and hand it over fully secured.

Please read carefully - this is not a standard "scan my live site" job:

I no longer have access to the previous hosting. I have a full backup of the files and database, and control of the domain. There is no live site to log into.

The backup is infected - and it is the only backup I have (no clean copy exists).

I want the rebuilt site set up so that no previous administrators or third parties retain any access - to the site, its DNS/CDN, or any connected accounts. This is a clean security handover; I just want it done thoroughly.

Scope note: This engagement covers security recovery and functional restoration, not a visual redesign. Existing content, media, URL structure and required functionality should be preserved where safely possible. I am not asking for a new theme or a redesign.

What I need done:

Rebuild a clean site on new hosting from known-good sources - fresh WordPress core and fresh plugins/themes from official sources - migrating only the content/data (posts, media, URL structure, existing functionality), so nothing infected is carried over and the site works and looks as it did.

Remove all malware and confirm the rebuilt site is clean and not blacklisted (Google Safe Browsing clean). If the likely cause of the original infection is obvious from the files (e.g. an outdated plugin), flag it so we don't reintroduce it.

Point the domain to the new hosting and confirm the site is live and clean.

Audit and secure my existing owner-controlled Cloudflare/DNS, Google Search Console, Google Tag Manager and Google Analytics accounts. Remove unknown users, API tokens, verification methods, Workers, rules, tags, integrations and other access paths. Rotate relevant credentials and document everything found and changed. If cleaning a particular property or configuration is less safe or practical than replacing it, recommend and implement a replacement after approval.

Post-launch monitoring: watch server logs and outbound network activity for 1-2 weeks after launch for any sign of leftover backdoors "calling home" / beaconing, and alert me to anything suspicious.

Harden the site and hand over a clean, documented install with all credentials rotated to me.

I'll provide a copy of the backup and account access only after we agree terms - never the original, and not before vetting.

In your proposal, please include:

Examples/references of hacked-site recovery from a backup and migration to new hosting (not just live-site cleanups).
Your actual process and the tools you use - a few sentences, with real detail (not just plugin names).
Whether you offer a reinfection warranty, and for how long.
Your pricing (fixed or hourly) and a rough timeline.

To confirm you've read this posting in full, please begin your proposal with the word meridian. Proposals without it will be discarded.

Looking for a U.S.-Based Meta and Google Ads Expert for Hourly Consulting

I am looking for an experienced U.S.-based Meta and Google Ads professional who can provide ongoing consulting on an hourly basis.

I have managed my own advertising campaigns for approximately 10 years and genuinely enjoy working on them. I am not looking to hand over or outsource my accounts. Instead, I need someone knowledgeable who can review my campaigns, answer questions, help troubleshoot issues, and offer strategic guidance as I continue refining my advertising.

This would ideally be an ongoing monthly arrangement, with a few consulting hours as needed. My goal is to continue building the online visibility of my companies while improving targeting, tracking, campaign structure, creative strategy, and overall performance.

Experience with Meta Ads, Google Ads, conversion tracking, Google Tag Manager, remarketing, and lead-generation campaigns is strongly preferred.

Google Ads Conversion Tracking Setup for WordPress Website

Looking for an experienced Google Ads and WordPress specialist to correctly set up conversion tracking on our WordPress website.

Our Google Ads campaigns are already running, but we need to ensure conversions are being tracked accurately so we can measure campaign performance and optimise our advertising.

Scope of work

The successful freelancer will:

* Audit our current Google Ads conversion tracking setup.
* Configure accurate Google Ads conversion tracking for key actions, including:
* Free trial sign-ups
* Contact form submissions
* Purchases or subscription payments (where applicable)
* Configure or verify Google Tag Manager (if required).
* Configure or verify Google Analytics 4 integration.
* Ensure all conversions are correctly imported into Google Ads.
* Test and verify that conversion tracking is firing correctly.
* Ensure enhanced conversions are enabled where appropriate.
* Check that Google Ads can accurately optimise campaigns using the recorded conversion data.
* Provide a brief summary of the work completed and any recommendations for improving tracking or campaign performance.

Requirements

Applicants should have proven experience with:

* Google Ads
* Google Tag Manager
* Google Analytics 4
* WordPress
* Conversion tracking and enhanced conversions

Please include with your application

* Examples of similar conversion tracking projects you have completed.
* Your experience with Google Ads and GA4.
* Your estimated timescale.
* Your fixed price or hourly rate.

We are looking for someone who can complete the setup promptly and ensure all conversions are being tracked accurately for campaign optimisation.

Seeking an experienced Wix Studio developer to build a website based on a completed design prototype. The site architecture, page layouts, content hierarchy, and design system have already been finalized. This is a development-focused project — you will be building from detailed visual references and written specifications rather than creating designs from scratch.

### Pages

* Home
* About
* Meet the Team (including expandable bios displayed on click)
* Impact (featuring statistics, downloadable PDFs, and community stories)
* News & Stories (6 featured article cards plus an article archive)
* Feed the Hood (program page with registration section and donation embed)
* Wellness Resources & Outreach (program page)
* Economic Empowerment (program page with testimonial and photo carousels)
* Homeless Services & Solutions (program/service page)
* Food Distribution (service page)
* Donate / Ways to Give (tabbed interface with 8 clickable tabs that dynamically update content on the right side)
* Volunteer (including sign-up form, photo slideshow, and event calendar or event listing)
* Get Support (3 service cards with logistical details and contact information)

In addition, there will be 2–3 additional service pages pending final confirmation from the client. Content and specifications for these pages will be provided when available.

### Project Scope

* Fully responsive implementation across desktop, tablet, and mobile breakpoints
* Consistent navigation structure with two dropdown menus: **Programs** and **Services**
* Shared footer and end-of-page CTA section across all pages
* Tabbed donation page layout with 8 interactive tabs and dynamic content swapping
* Donation platform integration via provided embed code
* Contact forms and volunteer registration form setup
* Google Analytics 4 implementation through Google Tag Manager
* Image carousels and slideshow components across multiple pages
* CMS configuration for client-managed content including team members, articles, and events

### Responsive Build Requirements

Responsive build quality is the highest priority for this project.

We are specifically looking for a developer who builds efficiently in Wix Studio using a clean, scalable, and maintainable structure across all breakpoints. Elements should be configured to cascade logically from desktop to tablet to mobile, making effective use of shared styles, reusable components, and consistent spacing systems.

Our goal is to avoid workflows where layouts must be rebuilt or manually adjusted for every breakpoint independently. If your responsive design process in Wix Studio typically results in maintaining separate versions of sections across multiple screen sizes, this project is unlikely to be a good fit.

We value developers who understand how to leverage Wix Studio's responsive capabilities to create flexible layouts that remain easy to maintain and update long after launch.

We’re looking for a versatile and results-driven Digital Marketing Specialist to support and optimise marketing campaigns across a range of live events and ticketing clients. This role blends hands-on execution with performance thinking. You’ll be responsible for delivering campaigns across content, email, social, websites, and paid media, while also actively identifying ways to improve results. We’re not just looking for someone to follow instructions - we want someone who takes ownership, notices what can be improved, and acts on it.

Accuracy is critical in this role. You'll be working with event dates, ticket links, venues, pricing, campaign schedules, and marketing assets where even small mistakes can impact ticket sales and the customer experience. We're looking for someone who naturally double-checks their work and takes pride in getting the details right.

Please note: We are hiring an individual freelancer only (not agencies). Freelancer must have overlap with Australian business hours.

About the Role
You’ll manage day-to-day marketing activity across multiple clients in the events and ticketing space. This includes content creation, campaign coordination, paid ads, reporting, and ongoing optimisation. This is a part-time role (20 hours/week) with potential to increase over time.

Key Responsibilities
• Create and manage content calendars across multiple client campaigns
• Write, edit, and schedule newsletters, blogs, and marketing content aligned with brand guidelines and campaign objectives
• Update and maintain WordPress websites with event and campaign content
• Plan, create, and manage organic social media content across LinkedIn, Facebook, and Instagram
• Create, manage, and optimise LinkedIn Ads and Meta Ads campaigns to achieve campaign objectives
• Build and send segmented email newsletters to targeted Australian audiences
• Monitor campaign performance and proactively recommend improvements to targeting, creative, messaging, and overall campaign performance
• Prepare monthly marketing reports with insights, recommendations, and ticket sales attribution where possible
• Coordinate with internal teams to ensure marketing assets, event information, and campaign details are accurate and up to date
• Manage contracted marketing inclusions, ensuring all deliverables are scheduled and completed on time
• Respond to client marketing enquiries via shared inboxes, providing clear and professional support

What We’re Looking For
• 2+ years' experience in digital marketing, campaign coordination, or growth marketing
• Hands-on experience managing LinkedIn Ads and Meta Ads campaigns
• Excellent copywriting, editing, and proofreading skills
• Experience with WordPress and email marketing platforms (Campaign Monitor, Sendybay, or similar)
• Exceptional attention to detail with the ability to spot errors before they go live
• Strong organisational skills with the ability to manage multiple campaigns and deadlines simultaneously
• A proactive, self-motivated approach with the confidence to identify opportunities and recommend improvements
• Strong analytical skills with experience interpreting campaign performance and making data-driven decisions
• Excellent written and verbal English communication skills
• Experience marketing live events, ticketing, entertainment, SaaS, or technology businesses is highly regarded

Bonus Skills
You'll stand out if you have experience with:
• Implementing or troubleshooting Google Tag Manager (GTM)
• Setting up, validating, or troubleshooting Meta Pixel, LinkedIn Insight Tag, and GA4 events
• Diagnosing why marketing conversions, pixels, or tracking tags aren't firing correctly
• Explaining tracking requirements and technical concepts to non-technical clients
• Google Analytics 4 (GA4) and marketing performance reporting
• Canva and/or Adobe Photoshop
• SEO fundamentals and on-page optimisation
• Wrike or other project management software

What Success Looks Like In This Role:
• Delivering accurate, high-quality campaigns on time.
• Continuously improving campaign performance through data-driven recommendations.
• Identifying and resolving issues before they become problems.
• Taking ownership of your work and contributing ideas that improve engagement, lead generation, and ticket sales.

Why Join Us?
• Work across exciting live events, festivals, conferences, and ticketed experiences.
• Be part of a collaborative, supportive, and fast-moving global team.
• Gain exposure to a wide variety of marketing campaigns and industries.
• Grow your skills and develop into a more senior marketing or growth-focused role.

Technical Requirements
To perform this role effectively, you must have access to:
• A reliable high-speed internet connection suitable for video calls, cloud tools, and marketing platforms
• A laptop or desktop that meets the following minimum specifications:
Windows:
• Intel i5 processor (or equivalent)
• 8GB RAM
• 128GB storage
• Windows 10 Pro or later
Mac:
• macOS Catalina (10.15) or later
• Equivalent performance to the above Windows specifications

Hiring Process
• Submit your application through Upwork.
• Start your application with the words "Purple Ticket" so we know you've read the full job description.
• Shortlisted candidates will complete a paid 1.5-hour practical assessment based on real-world marketing scenarios.
• Final candidates will be invited to a short interview with our Marketing Manager.

We carefully review every application and are looking for someone interested in building a long-term working relationship.

• Tell us about a digital marketing campaign you have managed from planning through to reporting. What was the objective, what channels did you use, what actions did you personally take, and what results did you achieve?
• Describe your experience managing Meta Ads and/or LinkedIn Ads. What types of campaigns have you run, what metrics did you monitor, and how did you decide when to optimise or change your approach?
• This role involves working with event dates, venues, ticket links, pricing, and campaign schedules. Tell us about a time you caught an error before something went live. How did you identify it, and what was the impact?
• A client tells you: “Our Meta Pixel isn’t tracking purchases, so we think there is an issue with the ticketing platform.” What steps would you take to investigate before escalating this internally?
• Have you worked with events, ticketing, entertainment, hospitality, SaaS, or another fast-paced industry before? If yes, please describe your experience. If not, what interests you about working in the event technology space?

We publish Quillette, an online magazine with paying members. Our site runs on self-hosted Ghost with Stripe payments via Ghost Portal.

Our Google Ads account currently counts page views as conversions, so we can't measure return on ad spend. We need a specialist to fix what gets counted:

- Create two conversion actions: paid membership signup (Primary, A$140 value) and free email signup (Secondary), implemented via GTM through Ghost code injection;
- Demote the existing page-view conversions to Secondary;
- Verify end to end with test signups, and leave a short handover note

You must have experience tracking subscription/membership signups — not just e-commerce carts. Ghost experience is a big plus.

Fixed price, ~2–4 days of work, completed within two weeks. In your application, please answer:
(1) Have you set up tracking on Ghost before — and if not, how would you detect Portal's signup success state?
(2) How will you prevent a paid signup being double-counted as a free one?
(3) Your price and timeframe.

We are a small, growing local medical transportation company looking for an experienced Google Search Ads specialist to help us generate 100% online bookings.

We are launching with a $1,000/month Google Ads budget and plan to increase the budget as the campaign proves profitable.

We're looking for someone who can build, manage, optimize, and scale a high-performing Google Search campaign focused on maximizing profitable online bookings.

When applying, please include:

A brief summary of your Google Search Ads experience

Examples of similar campaigns you've managed

Your proposed pricing structure (monthly fee or percentage of ad spend)

How you would maximize results with a $1,000/month budget


We're looking for a long-term partner who can grow with our business.

I am looking for an elite Funnel Builder and Technical Architect to build a national Direct-to-Consumer wellness and peptide funnel from scratch.

The Setup:
We are partnering with an established, licensed compounding pharmacy owner who already has a complete nationwide shipping infrastructure, an active website, and a fully integrated telehealth platform with an affiliated network of doctors across the United States.

While the core medical and fulfillment pieces are ready, the client's current website is completely unoptimized on the backend, lacks high-converting user experience pathways, and has no advanced tracking infrastructure.

What We Need Built (From Scratch):

High-Converting Landing Pages / Funnel: A clean, lightning-fast DTC funnel (using ClickFunnels, GoHighLevel, or a custom Webflow/Stripe stack—open to your architectural recommendation) optimized specifically for high-ticket wellness and peptide programs.

Advanced Technical Tracking Infrastructure: Full server-side and browser-side tracking setup. You must configure Google Tag Manager (GTM), GA4, Meta Pixel + Conversion API (CAPI), Google Ads tracking, and Bing tracking to ensure near-100% data attribution across nationwide ad campaigns.

Telehealth CRM/Platform Integration: Seamless technical routing from our front-end landing pages/checkout into their backend telehealth intake system via webhooks or custom API configuration.

Requirements:

Proven track record building and scaling compliant, high-converting DTC health, wellness, or telemedicine funnels.

Deep mastery of Meta CAPI, GTM, and server-side tracking (essential to protect ad accounts and accurately track multi-platform ad spend).

Strong understanding of clean UX/UI design that mirrors elite institutional firms (clean typography, rapid load speeds, mobile-first design).

Experience navigating compliance frameworks for medical/supplement advertising is a massive plus.

Please reply with 2–3 examples of live health/telehealth funnels you have personally designed and built, along with a brief description of how you handle server-side tracking setup for Meta and Google.

Looking forward to discussing the architecture, timeline, and scope with the right specialist.

Project Overview

We are looking for an experienced tracking and WordPress developer to improve the lead-generation tracking system on our site.

The website uses multi-step Elementor forms that send leads to Boberdoo through an existing API integration. TrustedForm is also currently connected and must continue working without interruption.

The developer will implement UTM tracking, form-step tracking, funnel abandonment reporting, Google Tag Manager events, GA4 events, Meta events, server-side tracking, data-layer improvements and spam protection.

All existing forms and integrations must remain operational.

Estimated Completion Time

The project should be completed within approximately 5 to 6 days.

Main Responsibilities

1. Create a Complete Website Backup

Before making any changes, create a restorable backup of:

Website files

WordPress database

Current form and tracking configurations

Work should initially be completed on a staging site, backup environment or another recoverable version of the website.

2. Implement UTM Tracking

Capture the following UTM parameters from landing-page URLs:

utm_source

utm_campaign

utm_medium

utm_content

The website uses dynamic Meta Ads tracking URLs similar to:

utm_source=meta-adsutm_campaign={{campaign.name}}utm_medium={{adset.name}}utm_content={{ad.name}}

The UTM values must:

Be captured when the visitor arrives

Remain available throughout the complete multi-step form

Be included in the lead submission sent to Boberdoo

Work with the existing Elementor and Boberdoo API integration

3. Track Different Form Sources

Each form location must include a source value identifying where the lead originated.

Required source values include:

WebsiteWP

POPUP

TOPBAR

BottomPage

Auto_Accident

These values must be sent with the lead so the original form source can be identified.

4. Track Every Step of the Multi-Step Forms

The website has several multi-step lead forms.

The Car Accident form currently has approximately 11 steps. Additional site-wide forms are used through the pop-up, top bar and bottom-of-page placements.

Create a separate tracking event for every form step, such as:

step1_event

step2_event

step3_event

Additional events for all remaining steps

The tracking must show where users abandon the form funnel, including the specific step at which they stopped.

The existing final lead event is already firing and should not be unnecessarily recreated.

5. Configure GTM, GA4 and Meta Events

Configure form-step and conversion events through:

Google Tag Manager web container

Google Tag Manager server-side container

Google Analytics 4

Meta Pixel and Meta Conversions API

Each form-step event must be passed correctly to GA4 and Meta.

Browser and server events must use the same event or lead ID so that Meta can properly deduplicate the events.

The existing final lead event must continue working.

6. Configure Customer Data Layers

For the existing PageView and Lead events in Google Tag Manager, configure functional data-layer values for:

First name

Last name

Email address

Phone number

City

State

ZIP or postal code

Country

The information must be passed correctly to Meta through the existing web and server-side tracking setup.

The implementation will be verified through Google Tag Manager and Meta event-testing tools.

7. Fire the Lead Event Only for Qualified Leads

Update the existing GTM Lead event so that it fires only when a lead is confirmed as qualified by Boberdoo.

This requirement applies to both:

Browser or web events

Server-side events

The developer must determine the appropriate method for receiving or identifying the qualified-lead status from Boberdoo.

8. Maintain Existing Elementor, Boberdoo and TrustedForm Integrations

All front-end and back-end work must use the existing Elementor forms.

Do not replace the Elementor form system unless written approval is provided.

The following must remain fully operational:

Existing Boberdoo API integration

Existing Elementor forms

ActiveProspect TrustedForm

TrustedForm certificate and lead data transmission

Existing final lead event

Boberdoo administrator access will not be provided. The developer must specify the minimum permissions required, and a limited user account may be created.

The applicable API file and field information will be provided.

9. Add Spam Protection Without CAPTCHA

Implement an anti-spam and anti-abuse system without CAPTCHA or another solution that adds unnecessary friction to the lead form.

Possible methods include:

Honeypot fields

Rate limiting

Duplicate-submission prevention

Session or IP throttling

Behavioral validation

Server-side validation

The solution must prevent repeated or abusive submissions while allowing legitimate users to complete the form normally.

10. Testing Requirements

Do not use real consumer information for testing.

Every test submission must use:

ZIP Code: 99950

TrustedForm must remain active during testing so the test data continues passing correctly to Boberdoo.

The developer must verify:

All UTM values are captured

UTMs remain available through every form step

UTMs are sent to Boberdoo

Source values are sent correctly

Form-step events fire correctly

GA4 receives the events

Meta receives browser and server events

Event deduplication works

Customer data layers are populated

Qualified-lead logic works

TrustedForm remains functional

Spam prevention works without blocking legitimate users

Required Deliverables

The completed project must include:

Complete website and database backup

Functional UTM capture and persistence

UTM transmission to Boberdoo

Source tracking for all listed form locations

Tracking events for every multi-step form page

Funnel abandonment reporting

GTM web and server-side event configuration

GA4 integration

Meta Pixel and Conversions API integration

Browser and server event deduplication

Customer data-layer implementation

Qualified-lead event logic

CAPTCHA-free spam prevention

Verification that Elementor, Boberdoo and TrustedForm remain operational

Documentation listing all events, triggers, variables, data layers and Boberdoo field mappings

Required Experience

Applicants should have proven experience with:

WordPress

Elementor forms

Google Tag Manager

Server-side Google Tag Manager

Google Analytics 4

Meta Pixel

Meta Conversions API

Event deduplication

JavaScript and WordPress development

UTM attribution

Multi-step form tracking

Data-layer implementation

API and webhook integrations

Boberdoo or similar lead-distribution platforms

ActiveProspect TrustedForm

Lead-generation spam prevention

Information to Include in Your Proposal

Please provide:

Examples of similar tracking or lead-generation projects

Experience with Elementor and Boberdoo integrations

Experience with GTM server-side tracking and Meta CAPI

Your proposed method for preserving UTMs throughout the form funnel

Your proposed method for identifying qualified Boberdoo leads

Your proposed CAPTCHA-free spam-prevention method

The access and permissions you will require

Confirmation that you can complete the project within 5 to 6 days

Your fixed-price quote

Skills: PHP, WordPress, CSS, HTML, Lead Generation, Elementor, API Integration, Meta Pixel

We’re looking for an experienced analytics and conversion tracking specialist to audit, repair, and validate our GA4 Server, Google Tag Manager, Google Ads, and WooCommerce tracking setup.

Our website is an ecommerce site built on WordPress and WooCommerce. We sell online project management certification training products, including full courses, exam simulators, and related products.

The key goal of this project is to ensure that purchase and conversion tracking is accurate across:

WooCommerce
GA4 Server
Google Tag Manager Web Container
Google Tag Manager Server Container
Google Ads
Stripe, as a financial cross-check

We’ve already done some preliminary revenue and tracking reconciliation, and we’ve identified a significant issue (it may not be the only one): GA4 Server appears to be undercounting WooCommerce paid purchases. WooCommerce and Stripe appear to be much closer to the financial source of truth, while GA4 Server has been missing a meaningful number of purchase events.

This is NOT just a basic GA4 Server setup project.

We need someone who can diagnose and repair a more complex ecommerce tracking architecture and prove that the new setup is accurate.

Project Goals

The primary goals are:

Ensure GA4 Server accurately captures WooCommerce paid purchases.

Ensure Google Ads purchase/conversion tracking is accurate and suitable for bidding.

Replace fragile or outdated Google Ads conversion tracking, especially any URL-based or hardcoded-value conversion tags.

Confirm that purchase events include proper transaction ID, value, currency, product/item data, coupon/discount data, and other ecommerce parameters.

Prevent duplicate purchase tracking.

Confirm that GA4 Server events are properly routed through the GTM Server container.

Set up or validate Google Ads Enhanced Conversions.

Review and implement Consent Mode v2 where appropriate.

Consolidate or clean up duplicate/secondary GA4 properties if needed.

Provide clear post-implementation validation against WooCommerce and Stripe.


Current Situation

Our current setup includes:

WordPress / WooCommerce ecommerce site
Stripe payment processing
GA4 Server property
GTM web container
GTM server container
Google Ads account
Multiple ecommerce products and product types
Free preview / free trial signup funnel
Historical reporting discrepancies between WooCommerce, GA4 Server, and Google Ads

We’ve seen evidence that GA4 Server is materially undercounting paid WooCommerce purchases. The successful candidate should not simply confirm that the GA4 purchase tag fires in preview mode. We need transaction-level validation against WooCommerce paid orders.

Required Scope of Work

Please include the following in your proposal.

1. GTM Web and Server Container Audit

Audit the current GTM web and server containers, including:

Tags
Triggers
Variables
GA4 configuration
GA4 ecommerce events
Google Ads conversion tags
Conversion linker
Server container routing
Tag firing logic
Duplicate or outdated tags
Paused or unused tags
Consent settings
Debug/preview validation

Identify what should be kept, updated, removed, or rebuilt.

2. GA4 Server Purchase Tracking Repair

Confirm and repair GA4 Server purchase tracking so that paid WooCommerce purchases are captured accurately.

This should include:

Purchase event trigger logic
WooCommerce order status logic
Transaction ID mapping
Revenue/value mapping
Currency mapping
Product/item data
Coupons and discounts
Tax and shipping treatment
Duplicate purchase prevention
Refund and cancellation treatment, if applicable

Please specify whether your approach depends on the customer reaching the WooCommerce order-received page, or whether purchase tracking can be triggered more reliably from WooCommerce/payment confirmation logic.

3. WooCommerce to GA4 Server Reconciliation

This is a critical requirement.

We need order-level reconciliation comparing WooCommerce paid orders to GA4 Server purchase events by transaction ID.

Please include:

Pre-implementation baseline comparison
Post-implementation validation comparison
Missing transaction ID report
Duplicate transaction ID report
Daily transaction count comparison
Revenue comparison
Product/category comparison where possible
Explanation of expected differences between WooCommerce, Stripe, GA4, and Google Ads

WooCommerce/Stripe should be treated as the financial source of truth. GA4 and Google Ads should be validated against them.

4. Google Ads Conversion Tracking Repair

Audit and rebuild Google Ads conversion tracking as needed.

The final setup should clearly define:

Which purchase conversion action is primary for bidding
Which conversion actions are secondary
How actual order value is passed
How currency is passed
How transaction ID is passed
How duplicate Google Ads conversions are prevented
Whether purchases are sent from web GTM, server GTM, GA4 import, or another approach
Whether GA4-imported conversions should remain secondary or be removed from bidding
How free trial / preview signups should be tracked

We want accurate purchase conversion tracking that can be trusted for Google Ads optimization.

5. Google Ads Enhanced Conversions

Set up or validate Google Ads Enhanced Conversions for purchase conversions using WooCommerce customer/order data where consent allows.

Please include validation steps and any limitations.

6. Consent Mode v2

Review and implement or repair Consent Mode v2.

Please include:

Consent defaults
Consent update behavior
Interaction with GA4
Interaction with Google Ads
Interaction with Enhanced Conversions
Interaction with remarketing
Testing and validation in Google Tag Assistant / Google Ads diagnostics

7. Free Preview / Lead Funnel Tracking

Our site has a free preview / free trial signup funnel that is important to our conversion path.

Please review tracking for:

Free preview form submission
Product selected, if available
Signup success event
Account/access creation, if technically available
Preview-to-purchase tracking, if possible
Whether free preview events are being split across multiple GA4 properties
8. Final Documentation and Handoff

At the end of the project, provide a clear handoff document that includes:

What was changed
Why it was changed
Final GTM web container structure
Final GTM server container structure
Final GA4 event definitions
Final Google Ads conversion definitions
Which conversions are primary vs secondary
Naming conventions
Testing screenshots
Known limitations
Expected differences between WooCommerce, Stripe, GA4, and Google Ads
Recommendations for ongoing monitoring
Validation Period

Please include a post-launch validation period in your proposal.

Ideally, we’d like 2 to 4 weeks of post-implementation validation where you compare:

WooCommerce paid orders
Stripe payments
GA4 Server purchase events
Google Ads purchase conversions
Revenue and transaction values

We’re open to your recommendation on the appropriate validation window, but we want the final project to prove that the setup is working, not just that tags are firing in preview mode.

Required Experience

Please only apply if you have strong experience with:

GA4 ecommerce tracking
GA4 Server / server-side tagging
Google Tag Manager web and server containers
Google Ads conversion tracking
Google Ads Enhanced Conversions
Consent Mode v2
WooCommerce ecommerce tracking
WordPress ecommerce environments
Debugging missing or duplicated purchase events

Experience with online course/ecommerce businesses would be helpful but isn’t required.

What to Include in Your Proposal

Please include:

Your relevant experience with GA4 Server, GTM Server, Google Ads, and WooCommerce.

Examples of similar ecommerce tracking projects you’ve completed.

Your recommended approach to this project.

How you would validate GA4 Server purchases against WooCommerce paid orders.

How you would structure Google Ads purchase conversion tracking.

Whether you recommend web-side, server-side, GA4 import, or a hybrid approach for Google Ads conversions, and why.

Your estimated timeline.

Your fixed project fee or estimated hourly range.

Any access you would need from us.

Any risks, assumptions, or exclusions.

Budget

Please provide a fixed-fee quote if possible. We’re also open to hourly estimates if you can provide a clear expected range.

We’re currently collecting competing proposals and will choose based on relevant experience, clarity of approach, and confidence in the validation process.

Desired Start Date

We’d like to start as soon as possible once we find the right person.

• Have you worked with GA4 Server and GTM Server for WooCommerce ecommerce tracking before? Please describe a similar project.
• How would you structure Google Ads purchase conversions to avoid duplicate or inflated conversions?
• Do you recommend using GA4-imported purchase conversions or native Google Ads conversion tags for bidding? Why?
• How do you approach Consent Mode v2 and Enhanced Conversions in an ecommerce setup?

We need someone to help clean up our existing Google Analytics. We want someone to help clean it so that we can understand it better and run with it effectively. The ideal candidate will have experience in optimizing analytics setups and ensuring data accuracy.

• Describe your recent experience with similar projects
• Please list any certifications related to this project

We are looking for an experienced freelancer to help set up a practical, scalable SEO and ad insights infrastructure for a typical growth-focused business, along with the core launch setup needed to begin tracking, reporting, and optimizing performance.

The project involves creating a clean foundation for search visibility, paid ad insight collection, and performance measurement. We want someone who can both advise on best practices and execute the technical setup.

Scope includes:
- SEO foundation and launch setup
- Keyword and competitor research
- On-page SEO recommendations
- Technical SEO audit and priority fixes
- Google Search Console, Google Analytics, and related tracking setup
- Ad insights and reporting infrastructure across platforms such as Google Ads and Meta Ads
- Dashboard or reporting setup for key performance metrics
- Conversion tracking and attribution setup
- Recommendations for campaign launch readiness and ongoing optimization

We are looking for someone who can help define a simple but effective measurement framework, ensure data is being captured correctly, and provide a clear view into traffic, rankings, paid performance, conversions, and ROI.

Ideal experience:
- SEO strategy and implementation
- Paid search and paid social reporting setup
- Analytics and tracking infrastructure
- Dashboard creation
- Conversion event configuration
- Tag Manager, GA4, Search Console, and ad platform integrations

Deliverables should include:
- Initial audit and recommendations
- Tracking and analytics setup
- Ad insights reporting structure
- SEO launch checklist and implementation guidance
- Clear documentation of what was configured
- Suggested next steps for optimization after launch

Please include examples of similar SEO, analytics, or ad infrastructure work you’ve done, especially projects involving launch setup and reporting visibility.

We're experiencing a concerning spike in bounced emails across our GoHighLevel sub-accounts and need an experienced GHL specialist to run a thorough deliverability audit — quickly.
What we need:

A full audit of our GHL sub-account(s) to identify why bounce rates have increased
Review of email sending domains, DNS records (SPF, DKIM, DMARC) for proper configuration
Check on IP/domain reputation and whether we've been flagged by ESPs or blacklisted
Review of list hygiene — identify invalid, outdated, or risky contacts triggering hard bounces
Assessment of current email warm-up status (if domain/IP is new or recently changed)
Review of workflow/automation triggers that may be sending to bad or unverified emails
A clear breakdown of root cause(s) and prioritized recommendations to fix

Deliverables:

A written (or Loom video) summary of findings
List of immediate fixes vs. longer-term deliverability improvements
Recommendations on list cleaning, authentication setup, and sending practices going forward

Ideal candidate:

Strong hands-on experience with GoHighLevel sub-accounts specifically
Solid understanding of email deliverability fundamentals (SPF/DKIM/DMARC, blacklist monitoring, sender reputation)
Comfortable auditing quickly — this is time-sensitive
Clear communicator who can explain technical issues in plain language

Timeline: ASAP — bounce rates are actively climbing and we want to stop further damage to our sender reputation.

We're looking for an experienced WordPress + Avada + Conversion Rate Optimization (CRO) specialist to help build high-converting landing pages for our Google Ads campaigns.

This is a one-time project with the opportunity for ongoing work if we're a good fit.

Responsibilities:

Build 5 Google Ads landing page funnels using Avada Page Builder
Create thank you pages and funnel flow
Build reusable templates for:
City pages
Seller situation pages
Ensure pages are mobile responsive and optimized for speed

Connect and test:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Ads Conversion Tracking
Set up conversion events and verify accurate tracking
Follow existing branding and design guidelines
Optimize pages for conversion and user experience (CRO best practices)

Requirements:

Strong experience with WordPress
Expert with Avada Theme & Avada Builder
Experience building Google Ads landing pages
Experience with GA4, GTM, and Google Ads conversion tracking
Understanding of landing page CRO and lead generation
Attention to detail and ability to communicate clearly

Nice to Have:

Experience with real estate or motivated seller lead generation
Basic understanding of SEO best practices
Experience improving Core Web Vitals and page speed

• Please share 3 landing pages you've built using Avada.
• Have you set up Google Tag Manager and GA4 conversion tracking for Google Ads before? Please describe the project.
• How do you approach improving the conversion rate of a landing page?
• Have you built reusable page templates in Avada?
• What is your availability over the next two weeks?

Hi Bayezid — your profile stood out: you mention taking Event Match Quality from 5.3 to 9+, which is almost exactly our situation.

We're launching Meta Ads for an online intimate-wellness program (a vertical Meta treats as sensitive under its adult-products policy). It's a brand-new ad account, and our Purchase campaigns are blocked until tracking is rock-solid. The job:
1. Diagnose our low Purchase EMQ (~5/10) and fix it.
2. Confirm/implement Purchase deduplication with a shared browser/server event_id.
3. Build full-funnel server-side CAPI (PageView, InitiateCheckout) via Stape or server-side GTM.
4. Fix cross-domain fbclid/_fbc passthrough across our funnel.

Stack: Webflow (site) + Kajabi (checkout — native CAPI is limited) + Klaviyo + Stape. Deliverables: a short written diagnosis, the implementation, an end-to-end test with Events Manager screenshots (dedup + attribution preserved), and a handover doc.

Could you share your availability, a rough approach, and one similar project you've handled? Happy to jump on a quick call this week. Thanks! — PL (pylo studio)