Optimize Upwork Projects with Google Display Network

Company 119 is seeking a skilled Paid Search Specialist with strong experience in non-profits and Google Grants to support the management and optimization of paid search campaigns across multiple clients. This role involves collaborating with our internal team while taking ownership of campaign creation, execution, and performance.

We are looking for a freelancer with expert-level experience in Google Ads, Google Grants, Google Display Network, and Bing Ads.

Key Responsibilities include:
- Managing and driving performance in Google Grants and non-profit campaigns
- Reviewing and optimizing existing campaigns on a regular basis
- Providing performance insights and recommendations for team review
- Creating, launching, and managing paid search campaigns
- Developing strategic recommendations for both new and existing campaigns
- Creating ad copy
- Monitoring and updating budgets as needed
- Building and maintaining ad extensions (callouts, sitelinks, snippets, etc.)
- Pulling data for campaign reporting (monthly and ad-hoc)
- Providing information regarding client billing as needed

This is not a full-time position.
Company 119 is a digital marketing firm based in Cleveland, Ohio with clients across the US.

Hey! I’m looking for a freelance Meta Ads specialist for my e-commerce brand, simXmods.

We sell sim-racing accessories and steering wheel mods for Logitech G29 and other sim-racing wheels through our Shopify store.

We’ve had campaigns generate ₹25,000+ in sales from around ₹1,500 in ad spend, but performance is inconsistent. Even ads that perform well sometimes stop generating results when extended.

Our current ad budget is around ₹300/day.

I’m looking for someone who can:

* Audit our existing Meta Ads account and previous campaigns.
* Check Pixel and purchase tracking.
* Diagnose why performance fluctuates.
* Build a structured creative-testing strategy.
* Help us achieve consistent, profitable website purchases.

I’m interested in starting with a paid audit before committing to monthly management.

Could you share:

1. Your experience with Shopify e-commerce brands.
2. Case studies showing ad spend, revenue and ROAS.
3. What you would include in an audit.
4. Your audit fee and monthly management fee.

I’m looking for someone who understands performance marketing, not just boosting posts. Thanks!

Let's set up a meeting this week (New York time) to discuss an opportunity with SB Media.

We're looking for someone confident, persuasive, professional, and motivated to help us grow by building ads and promoting them on Meta.

Your main responsibility will be developing ads for whichever clients we work with. For each project, you'll receive the client's details and what they want to achieve. From there, you'll create the ad concepts, copy, and visuals, set up and manage the campaigns on Meta Ads, and boost the ads to reach the right audience. You'll tailor every ad to the client's brand, goals, and customers, and use your skills and experience to deliver results.

Your goal is to understand each business's needs and turn them into ads that bring in real customers.

Since SB Media Inc. is a startup, this is a chance to get involved early and grow with us.

Looking for some to do a quick audit of my 3 of my campaigns. It could lead to more work in the future but for now I'm looking at a 2-3 hour job

i need you to work on my google ads and they have been working but i do not get clients

We're seeking a knowledgeable individual to support our internal marketing team in the hands-on management and ownership of our Google Ads account.

With a monthly budget of between £25k - £60k - largely determined by seasonality - the account can vary in scope and complexity throughout a year. That said, it consistently includes a mix of search, shopping, and PMax campaigns.

As well as a wealth of historic performance metrics, we have well defined targets for each month. These spread across all our channels - all of which have their own specialist overseeing them - but Google Ads play a vital role in company-wide performance.

You will report to our Commercial Director (previously Head of Marketing) and work in tandem with our Head of SEO. Where necessary, you can also lean on our broader team of marketers and developers to support you in maximising the performance of the campaigns.

The ideal partner must be based in the UK and have experience in managing Google Ads for an online retailer. We're seeking an individual who not only squeezes maximum performance from our investment day-to-day, but also make suggestions in regarding to CRO etc that may benefit the channel they are overseeing.

We are looking for a data-driven Google Ads Specialist to manage, optimize, and scale our paid search campaigns. In this role, you will be directly responsible for helping families discover our Integrated Autism Center. Your goal is to connect parents and caregivers looking for comprehensive autism services (such as ABA, Speech, and OT) with our clinical intake team.

The ideal candidate understands how to navigate the sensitive nature of healthcare marketing, bypass Google’s strict healthcare policy restrictions, and maximize lead quality while minimizing cost-per-acquisition (CPA).

Hello! I hope you are well.

I am looking for a meta ads manager expert to run and scale my meta campaigns. I have a small jewellery business based in Portugal and am wanting to scale my ROAS. At the moment I run everything myself, and would love an expert to take over and run my ads for me (ideally part time, on a month by month basis).

I am also interested in starting google ads.

We are a search marketing agency for B2B SaaS companies. We're looking for a senior Google Ads specialist to manage paid search for our clients under our brand. We want someone who can start within 1–2 weeks.

This is a white-label role. You'll work as part of the team, using a company email address. You'll sometimes join client calls as our PPC lead. We're looking for a long-term partner, not just a one-off project.

What you'll do:

- Audit, restructure, and manage Google Ads accounts (Search, Performance Max, YouTube and Demand Gen where they fit)
- Build campaigns around high-intent B2B SaaS searches: competitor terms, "alternatives," category terms and use-case keywords
- Optimize for pipeline, not clicks: MQLs, SQLs, demo requests and trials, with ROAS/CAC targets agreed with each client
- Set up and check conversion tracking: GA4, GTM, offline conversion imports, and HubSpot/Salesforce integrations
- Write and test ad copy, and give landing page recommendations to improve conversion rates
- Manage budgets and bids responsibly across several client accounts
- Produce clear weekly or monthly reports that we can white-label and present to clients

What you need:
- 4+ years managing Google Ads, with direct B2B SaaS experience (required)
- A track record of producing qualified leads and positive ROAS, backed by numbers you can share (anonymized is fine)
- Experience managing accounts with $10K–$100K+/month in spend
- Strong conversion tracking skills (GA4, GTM, CRM integration, offline conversions)
- Understanding of long B2B sales cycles and how to optimize toward pipeline and revenue, not just form fills
- Clear communication and comfortable on client calls
- Willing to sign an NDA and a non-solicitation agreement

Nice to have:
- LinkedIn Ads or Microsoft Ads experience
- Familiarity with landing page tools (Unbounce, Webflow, Instapage)
- Experience with ABM or account-based targeting

Engagement details:
- Start date: within 1–2 weeks
- Starting with [1-2] client accounts, with room to grow as we add clients
- Structure: [hourly rate/ monthly retainer per account]
- Paid audit: we'll begin with a paid audit of one client account to ensure its a fit, and then potentially expand into ongoing management projects.

To apply, please include:
- Two or three case studies with specific metrics (CPL, SQL rate, ROAS, pipeline influenced). Ideally, include at least one for SaaS.
- Your availability

Need a freelancer to review and relaunch existing Performance Max campaigns for a local law firm. Current spending is $50–$100/day, and all ad assets are already in place. Copywriting is not needed, as ads are performing well. The current agency is no longer continuing, so I paused everything. My main priority is getting simple landing pages live on our domain and relaunching the campaigns quickly. The previous landing pages were hosted on a different domain, so I am rebuilding them on our site.

We are a performance marketing agency looking for an experienced SEA Campaign Manager to manage and grow Google Ads accounts for our clients – most of them in the German-speaking market. This is a long-term collaboration with a close-knit, remote team working in CET/CEST.

WHAT YOU'LL DO
- Plan, build and launch search advertising campaigns that drive measurable business growth for our clients
- Run weekly account routines: bid and budget management, search term and asset analysis, negatives, ad testing
- Steer AI-driven campaign types (Performance Max, AI Max for Search, Demand Gen) through strong inputs: audience signals, asset groups, exclusions and conversion data
- Manage client budgets and hit agreed CPA/ROAS targets, using value-based bidding where it makes sense
- Continuously optimize campaigns based on performance data
- Write ad copy and creative briefings for our copywriters and designers, and review AI-generated assets for quality, brand fit and accuracy
- Set up and maintain GDPR-compliant conversion tracking (Consent Mode v2, Enhanced Conversions) together with our Tracking & Analytics Specialist
- Create performance reports and present data-driven recommendations to our Customer Success team

MUST-HAVES
- Proven Google Ads experience with at least one account you can show measurable results for
- Valid Google Ads certification (Google Skillshop)
- Fluent English (account and ad copy work) and nice to have german
- Hands-on experience with Performance Max, including asset groups, audience signals and placement/brand exclusions
- Solid knowledge of GA4, Google Tag Manager and conversion tracking
- Experience with Consent Mode v2 and Enhanced Conversions, and an understanding of how consent rates affect measurement and modeled conversions
- Working knowledge of GDPR / consent requirements in online marketing
- Strong analytical skills – you make decisions based on data, not gut feeling
- Ability to manage several client accounts at the same time, independently and reliably

NICE TO HAVE
- Experience with AI Max for Search and Demand Gen campaigns
- First-party data activation: Customer Match, offline conversion imports, CRM integration
- Server-side tagging (e.g. server-side GTM)
- Value-based bidding and conversion value rules
- Efficient use of AI tools (e.g. ChatGPT, Claude, Gemini) for ad copy drafts, keyword research and analysis – with critical review of the output
- Reporting in Looker Studio; Google Ads scripts or basic automation skills
- Understanding of how AI Overviews and AI Mode in Google Search are changing click behavior and ad visibility
- Experience with Microsoft Ads or other search platforms
- Experience with project management tools (e.g. Asana, Basecamp, Nifty)
- Agency background

HOW WE WORK
- Response time: within 4–8 hours on business days
- Team time zone: CET/CEST – availability during German business hours
- Meetings via Google Meet
- Task management in Nifty, secure credential sharing via Heylogin (both provided by us)
- A Signal account is required – client messaging (if needed) runs exclusively via Signal for GDPR reasons
- All work time must be tracked and documented; untracked time is not billable
- Regular performance reviews including 360° feedback

HOW TO APPLY
Please include in your proposal:
1. A short case study of a Google Ads account you managed (starting point, what you did, results)
2. Your Google Skillshop certification link
3. Your German level
4. One sentence on how you approach a Performance Max campaign that cannibalizes brand search
5. Start your proposal with the word "Suchanfrage" so we know you've read the full description. ;-)

I’m looking for someone who has real, proven experience getting publisher or news websites into Google Discover and Google News.

This is not a general SEO job. The main goal is to get the website generating traffic from Google Discover, Google News, Top Stories, and potentially other news aggregation platforms.

The website already has content and organic traffic. I need someone who can review what is currently missing, identify what is preventing Discover visibility, and help implement the necessary technical, content, editorial, and SEO changes.

I’m especially interested in someone who has already done this successfully for other websites and can show real examples, case studies, or anonymized Google Search Console screenshots.

Ideally, I’m also open to a results-based arrangement where payment is connected to actually achieving measurable Google Discover visibility.

When applying, please tell me briefly what websites or publishers you have worked with, whether you have successfully generated Google Discover traffic before, and what results you achieved.

Please do not apply if your experience is only with general SEO. I’m specifically looking for someone who understands Google Discover, Google News, publisher SEO, and news aggregation.

Spacet is a Canadian brand making minimalist desk shelves and workspace accessories (spacetup.com). Our main product line is the AIRY Modular Collection: a walnut desk shelf with a mounting grid that add-ons screw into.

We're looking for a Meta Ads media buyer to run and grow our paid social, starting with the US market and Black Friday / Cyber Monday 2026.

Where we are now

• Shopify store with Meta Pixel + Conversions API connected (data sharing set to Maximum)
• A prospecting campaign ready to launch: 3 static ads + 1 video
• Starting budget: $60/day, increasing for BFCM if results hold

What you'll do

• Set up, launch and manage prospecting and retargeting campaigns on Meta
• Test creative angles and audiences, cut losers fast, scale winners carefully
• Plan and run our Black Friday / Cyber Monday campaigns (waitlist, early access, sale weekend)
• checking all events and makes sure everything good
• Give creative direction: tell us what to make next based on the data

I need an experienced digital marketer to help me find Tibetan families who may have old Tibetan jewelry, Dzi beads, coral, turquoise, and antiques they want to sell. My goal is BUYING, not selling. I want targeted YouTube, Facebook, and Google ads focused on Tibetans who watch Tibetan-language and Tibet-related content. I need help with targeting, campaign setup, ad creation, and lead generation.

Social media ads Facebook and instagram I’m trying to target customers in my area

Hi, I need help fixing my Shopify and Meta ads setup: duplicate accounts/pixels, Purchase tracking warnings and a spending limit blocking delivery. Please resolve these and set up Facebook/Instagram sales ads targeting Dubai. My goal is £5,000 in sales per fortnight. My starting budget is $10/hour with an increase later, with ad spend separate. Please share relevant experience, availability, estimated hours and realistic ad budget expectations.

I am looking for someone with experience Instagram ads and can link my facebook ad account, pixel etc. Someone who can clean up the website and do SEO optimisation

We’re a non-profit performing arts center in Idaho looking for someone with experience managing multi-channel paid ad campaigns to help boost ticket sales to our performances throughout the year. With 4,000 tickets left to sell before the end of the year and quarterly season launches to execute, our Director of Marketing & Communications is looking for a skilled freelancer to execute, manage, and scale our paid digital ad campaigns.

We need someone who:
*Can deliver targeted campaigns across platforms for 10 to 20 distinct performances per quarter
*Execute paid ad campaigns across Meta Ads Manager, TikTok, Spotify Ads, Google Display Network, etc.
* Help us fully leverage our $10,000/month Google Ad Grant for our ticketed performances
* Assist with graphics, short-form video and ad copy for show promotions
* Target audiences for live events and turn engagement into ticket sales
* Set up pixels/conversion tracking integrated with our ticketing system (AudienceView) to directly tie ad spend to revenue generated
* Monitor campaign performance, track ROI/cost-per-acquisition, and refine strategy dynamically based on ticket sales data

Typically more hours during quarterly season launches and less hours during maintenance months. Prior experience in venue marketing, performing arts, concerts, or ticketed events using AudienceView or similar ticketing software is preferred.

We are YNEON Gastro, a marketing agency specialized in the hospitality and food industry. We're preparing a lead generation proposal for a premium European seafood producer (100% B2B, sold in 45+ countries through distributors).

Goal: generate qualified leads that add €1.5M in sales pipeline per year. ABM approach, minimum 6 months.

We're looking for specialists in: LinkedIn Ads & ABM, B2B data/list building, tracking & CRM integration, Google Ads and Meta Ads.

At this stage we'd like a short chat about your approach, realistic benchmarks and fees. If we win the account, we'll hire for execution.

## Google Ads Media Buyer for 3 Growing Fashion Brands

### About us

We’re looking for an experienced Google Ads media buyer to manage and scale three growing fashion ecommerce brands, with monthly budgets around $10K–$30K and strong growth potential.

Our focus is exclusively on **Performance Max**, across **Germany, the UK, and the US**.

If you deliver strong results, there’s an opportunity to take on our larger fashion brand, which spends around **$200K–$300K per month** on Google Ads.

### You’ll be responsible for

- Day-to-day PMax campaign management and optimization across the three brands
- PMax strategy, feed optimization, and product segmentation
- Scaling spend while maintaining profitable performance
- Weekly reporting on ROAS and new customer acquisition

### Required

- 3+ years of Google Ads experience in ecommerce
- A proven track record of profitably scaling fashion or apparel DTC brands
- Deep PMax expertise, including feeds, asset groups, bidding, and audience signals
- Confidence working with GA4 and Google Merchant Center
- Experience managing larger budgets is a plus

### How we work

Async-first, with direct communication with the founder.

### To apply, please include

- 2–3 case studies showing before-and-after ROAS and spend levels
- Your 30/60/90-day approach to taking over and scaling a PMax account
- Your availability and pricing
- Whether you’d be open to a free audit of 1–2 of our accounts as a next step

We are unaware with what we need. I am the Brand Marketing Specialist & only person to make up the Marketing Team at the company. I run the social, website, customer experience events and ALL of the in house marketing/leave behinds. My plate is full but we would love to tap into this market. I understand the premise and how it works (to a degree) but don't know how to implement it. My hope would be to have someone help us target areas or demographics that would be needing our help or be interested in us. We are VERY big in the wedding & Corporate space and our social is very wedding forward. We also are one of the only companies in our area to OWN all of our products & get NEW products in every year. So marketing that more towards these niches would be amazing. I have attempted to work on our SEO and feel like I have worked with m web developer to make sure that is a priority. I am SURE it needs more work though. We have a good relationship on social but it is very industry heavy. We get inquiries everyday & lots of phone calls. I would hope the paid media would help us get more people using & booking with us that maybe wouldn't think that they would/could.

Looking for a Digital Marketing / Ads Specialist

I’m looking for an experienced, hands-on digital marketing person to help with our established women’s western boot company.

I can provide the photos, videos, product information, and most of the wording/content. I need someone who really knows the technical and strategic side of digital marketing and can help with:

• Meta/Facebook & Instagram Ads Manager — setting up and optimizing campaigns, adding video ads, troubleshooting tracking and making sure campaigns are working correctly
• Meta Pixel and conversion tracking
• Retargeting — reaching people who have visited our website or interacted with our brand and bringing them back
• Google Ads — rebuilding and optimizing campaigns that were previously performing well, including keywords we have lost
• SEO and keyword optimization
• AI marketing tools and strategies
• TikTok Shop setup and optimization
• Social media advertising and optimization
• Reviewing campaign performance and making recommendations to improve sales and ROAS
• Helping us identify new marketing opportunities and strategies

We are not looking for someone to create all of our content from scratch. We have a strong brand, plenty of professional photos/video, and can provide the messaging. We need someone who understands how to take those assets and make the advertising, tracking, SEO, and marketing systems work together effectively.

Experience with Shopify e-commerce is very important.

We’re looking for someone who communicates well, is comfortable working directly with the business owner, and can screen-share or remotely walk through accounts when needed.

Please send information about your experience with Meta Ads, Google Ads, Shopify, SEO and e-commerce, along with your hourly rate or pricing. Examples of e-commerce brands you have worked with would also be helpful.

Job Title: Google Campaign Manager 360 (CM360) Expert

Role Summary
We are seeking a highly analytical and experienced Google Campaign Manager 360 (CM360) Expert to assist with our ad trafficking, measurement, and reporting operations. In this role, you will be the primary technical and strategic authority on the CM360 platform. You will ensure that all digital advertising campaigns are executed, tracked, and analyzed to drive maximum performance. The ideal candidate will have deep expertise in tag implementation, multi-partner ecosystem, cross-channel attribution, and integrating CM360 with the broader Google Marketing Platform (GMP) ecosystem.

Key Responsibilities

Campaign Setup & Ad Trafficking

Own the end-to-end setup, trafficking, and QA of complex digital ad campaigns within Google Campaign Manager 360.

Manage the trafficking of various creative assets, including display, video, rich media, and dynamic creatives.

Establish and maintain a strict naming convention and structural taxonomy for campaigns, placements, ads, and creatives to ensure clean data ingestion.

Work closely with media planners, creative agencies, and third-party vendors to ensure all assets meet technical specifications and deadlines.

Tracking, Tagging, & Measurement

Serve as the technical lead for Floodlight tag strategy, creation, and implementation across all web and app properties.

Collaborate with web development teams and utilize Google Tag Manager (GTM) to deploy and troubleshoot conversion tracking.

Design and implement custom variables (u-variables) to capture granular conversion data and audience insights.

Ensure accurate cross-device and cross-environment measurement is properly configured.

Reporting, Analytics, & Optimization

Build and schedule automated, custom reports using CM360’s Report Builder to deliver actionable insights to stakeholders.

Analyze path-to-conversion and multi-channel funnel reports to guide budget shifts and optimization strategies.

Monitor daily campaign pacing and performance, proactively identifying delivery issues or discrepancies with third-party publishers.

Conduct A/B testing on creatives and landing pages, utilizing CM360 data to determine statistical significance.

Platform Integration & Technical Troubleshooting

Manage the seamless integration of CM360 with other Google Marketing Platform tools, particularly Display & Video 360 (DV360), Search Ads 360 (SA360), and Google Analytics 4 (GA4).

Act as the primary point of escalation for all ad serving issues, investigating and resolving discrepancies between CM360 and publisher reports.

Stay up-to-date with Google’s platform updates, deprecations (such as third-party cookie changes), and privacy-centric measurement solutions (e.g., Google Consent Mode, Enhanced Conversions).

Required Qualifications

Experience: 3-5+ years of dedicated, hands-on experience working extensively within Google Campaign Manager 360 (CM360) in an ad operations, trafficking, or technical media role.

Technical Proficiency: Expert-level understanding of ad serving technologies, Floodlight tag configuration, and tracking parameters (UTMs, GCLIDs).

Analytical Skills: Strong ability to interpret complex data sets, manipulate data in Excel/Google Sheets (Pivot Tables, VLOOKUPs), and present clear findings to non-technical stakeholders.

Attention to Detail: Exceptional QA skills with a zero-tolerance approach to trafficking errors.

Certifications: Current Google Campaign Manager 360 Certification is preferred.

Preferred Qualifications

Experience with Google Tag Manager (GTM) and basic knowledge of HTML/JavaScript for tag troubleshooting.

Hands-on experience with programmatic buying platforms like DV360 or Trade Desk.

Familiarity with data visualization tools such as Looker Studio or Tableau.

Previous experience working in an agency environment managing multiple client accounts simultaneously.

We are building a vetted Meta Ads delivery bench for future client projects. This is an initial capability conversation; no client project has been awarded yet.

Typical work may include Meta/Facebook campaign setup and management, lead generation, e-commerce acquisition, retargeting, creative testing, pixel and conversion tracking, budget optimization, and clear reporting. Work will stay inside client-owned ad accounts and use paid milestones after scope is confirmed.

Please share your availability, preferred partner rate, strongest Meta Ads lane, and a short summary of the types of accounts you have managed. We will only return with a real project whose scope, budget, and timeline are confirmed.

We need a Google Ads Network expert to teach our team how Google Ads Network works and how to use it effectively. The ideal freelancer should be able to explain the platform clearly, share practical examples, and help us understand best practices for campaign setup and performance. This is a part-time project for someone who can communicate well and guide us through the learning process step by step.

Hi Saifur, I’m launching a new travel business and YouTube channel called Kingdom Voice Media Travel. I’ll be selling digital travel-information packages through Payhip for destinations including Türkiye, Georgia, Egypt/South Sinai, Tunisia and Poland.

I’m recording short studio videos that I would like to use as YouTube/Google video ads. My main target audience is in the United States and interested in international travel, relocation, living abroad and affordable travel.

My budget to start is around $40. Can you help me set up a small targeted YouTube video ad campaign that sends viewers directly to my Payhip product page?

Also, please let me know:

* whether you handle YouTube video ads specifically
* whether the Google ad spend is separate from your fee
* what you could realistically do within a $40 starting budget
* whether you can set up tracking so I can see clicks and purchases

We’re looking for a freelancer/contractor to create additional image assets for our Google campaigns.

This project is focused on designing visuals that give us more creative options to test and help improve campaign performance over time. We have campaigns that have been delivering well, but have naturally neglected some of our creative assets for PMAX campaign types.

This will mainly involve producing static image assets (or videos) in the required Google ad formats, using our existing brand style and campaign direction.

This is a small, part-time project suited to someone who can work efficiently, follow a clear brief, and deliver high-quality digital ad assets quickly.

Vast Experience creating Google Ads, Performance Max, or paid media assets is essential, you must know what works, create a case for it, and then go create it.

If you're able to offer greater optimisations to our ads over time, we would welcome this, but currently our ads are performing quite well from an in-house team, but I am always open to more creative ways we can scale our ads and/or improve our approach.

Experts and highly skilled applicants only. Please prove you've worked on accounts spending £50k+ per month, and can further optimise them for better tCPA, ROAS, Conv. Value, etc.

Tiktok Ads manager
- Focus on uploading videos
- Strategie and feedback on this
- Performance feedback on video

Goals are 175-200%+ ROAS on new users
Increase spend & new user from the channel

Cyber King is a production company making cinematic documentary series about cybersecurity and the systems the world runs on — power, water, hospitals, airplanes — and what happens when those systems fail. Our first series, Into the Breach, is hosted by Kari Byron (MythBusters) and sponsored by OPSWAT, a cybersecurity company protecting the world's critical infrastructure. Episode 1 premiered at Black Hat USA 2026 and is now United Airlines in-flight entertainment. Episode 2 releases January 2027.

https://www.youtube.com/watch?v=LcYjfdefOZI
https://www.youtube.com/@intothebreachtv
https://www.cyberking.com/

We need one senior paid-media operator to plan, buy, run, and report a 90-day campaign across two audience segments with different creative and targeting but one goal: get the right people watching. Grow the Into the Breach TV with Kari Byron YouTube channel (views, watch-through, subscribers), drive traffic to cyberking.com where the episode streams ad-free, and put diode-focused cuts of the show in front of our sponsor's audience — security and OT professionals — with a test cell sending that audience to the sponsor's landing pages.

Your job ends at the view or the lead. You deliver views, traffic, and — on the sponsor's landing pages — form submissions, and you report all three cleanly against benchmarks we set together in the first two weeks. You are not responsible for lead qualification or pipeline; that's handled downstream. The loop we want is: benchmark, test creative and targeting against it, learn, repeat.

The two segments

Reach — cyber-curious general viewers, the MythBusters/Kari audience. Creative: show cutdowns, Shorts, the full episode. Destinations: YouTube episode page vs. cyberking.com, run as a structured A/B so we learn where this audience prefers to watch.

Depth — our sponsor's audience: cybersecurity and OT practitioners with purchasing influence at 1,000+ employee organizations in utilities, oil and gas, water, nuclear, manufacturing, defense, government. North America and EMEA. Creative: a diode-focused supercut of the episode, diode interview snippets, "As Seen In Into the Breach" framing. Destinations: the supercut on YouTube/cyberking.com, plus the sponsor's diode landing pages on opswat.com as a test cell.

Roughly two-thirds of media goes to Reach, one-third to Depth. You'll propose the exact phasing.

Scope

Media plan: channel mix, budget phasing, flighting across 90 days. YouTube (in-stream, in-feed, Shorts) is the core — expect roughly 70% of media there. Google Display/Demand Gen, Reddit, and programmatic or direct buys on cybersecurity and industrial trade publications and news outlets make up the rest.
Audience build for both segments. We hand you messaging, creative briefs, and a library of :15/:30 cuts, Shorts, the supercut, and full interviews. You own targeting, structure, bids, creative rotation, frequency, geo.

Campaign build and daily operation in Google Ads, Reddit Ads, and any DSP or direct-publisher channel you recommend.

Measurement setup: UTM discipline across every placement, GA4 events on cyberking.com (play start, Vimeo quartiles 25/50/75/100, time on page), YouTube channel attribution, and a clean split between the YouTube-destination and site-destination arms. For the sponsor test cell: tagged traffic and form submissions on their pages, tracked as conversions in our ad account and reported by source and creative. Lead qualification and everything after the form is handled by the sponsor's marketing ops team.

Reporting per the spec below. This is a core deliverable. Our team builds a live dashboard from your data feed, so the schema is fixed and non-negotiable.
Weekly 30-minute review with our team. Written optimization notes with every report.

You

5+ years running paid YouTube at meaningful scale, with results you can show: CPV, view-through, subscriber lift, and how you got there.
Hands-on in Google Ads (Video, Display, Demand Gen), GA4, YouTube Studio analytics. Working experience in Reddit Ads. At least one DSP or direct-publisher buy you can point to.
You've built campaigns for entertainment, media, or creator properties — film, series, podcast, game, publisher — and understand that watch-through and returning viewers are the honest metrics; views are the vanity one.

You've also targeted a niche professional audience (security, industrial, engineering) on the open web and know how to find and price trade-publication inventory.
You write clearly. Reports go to a founder who reads numbers critically.

Engagement

Fixed monthly retainer, 3 months, with an explicit assessment at day 30. Media spend is separate and paid directly by us on our accounts — you never touch billing.
State your monthly retainer in your proposal. Media budget for the 90 days is in the low six figures.
Start within two weeks of hire. Weekly cadence; US-friendly hours for the review call.
All audiences, campaigns, creative variants, and assets built during the engagement remain Cyber King property on Cyber King accounts.

Access and security

You'll be added as a managed user to accounts we own: a dedicated Cyber King client account under our Google Ads manager account (Standard access, not Admin), YouTube channel as Manager via the Brand Account, Reddit Ads as Campaign Manager, GA4 as Editor. No shared passwords, no ownership transfer, no payment methods. Access is revoked at engagement end. Please don't propose running spend through your own accounts.

If you have a better way to structure the accounts, linking, or measurement stack for what we're trying to learn, say so in your proposal. We've made a reasonable plan; we'd rather hear a better one before launch than after.

To apply, answer these six (short is fine)

Link one YouTube campaign you ran for an entertainment or media property. Spend, duration, CPV, subscriber lift, and what you'd do differently.

We'll A/B "drive to YouTube" against "drive to our own site," where the episode plays ad-free in a Vimeo embed. A Vimeo play isn't a YouTube view, and site visitors are a weaker remarketing pool than channel viewers. What unit would you compare the two arms on, and how would you handle the remarketing asymmetry?

For the Depth segment — security and OT professionals at large industrial organizations — which channels, placements, and two trade publications would you test first, and what's your kill threshold for a cell that isn't working?

Which YouTube channels or videos would you target as managed placements for the Depth segment? In your experience, what serve rates have you actually seen on non-monetized vendor and institutional channels, and how do you scale Depth beyond placements?

Reddit: which subreddits and placements for a cybersecurity documentary, and how do you keep Reddit from eating budget on cheap, low-intent views?

Your proposed monthly retainer and default reporting cadence.

Proposals that don't answer the six questions won't be reviewed.

APPENDIX A — REPORTING SPEC

Cadence: Weekly written report every Monday by 12pm ET covering prior Mon–Sun. Day-30, day-60, and day-90 deep reads with recommendations. Live Google Sheet updated weekly in the fixed schema below.

Dimensions on every row: week, platform, campaign, ad set, segment (Reach / Depth), destination (YouTube / cyberking.com / opswat.com), creative ID, geo.

Media metrics: spend, impressions, CPM, clicks, CTR, video views (platform-defined), CPV, view rate, quartile completion 25/50/75/100, average view duration, frequency.

YouTube channel metrics (from YouTube Studio, not inferred from ad platform): subscribers gained (paid-attributed and total), watch time, views on episode, supercut, and Shorts, returning viewers, traffic source breakdown.

cyberking.com metrics (GA4): sessions by source/medium, play starts, Vimeo quartile events, time on page, bounce, cost per play start, cost per 50%-complete.

opswat.com test cell: sessions delivered by source/medium/campaign/creative, form submissions (leads), conversion rate, cost per session, cost per lead. Leads are raw form submissions as tracked in the ad account — qualification is internal and not reported here.

Derived, weekly: cost per subscriber, cost per completed view, cost per lead vs. benchmark, YouTube-arm vs. site-arm efficiency side by side, Reach vs. Depth efficiency side by side, creative leaderboard by completion rate (Reach) and by conversion rate (Depth).

Benchmarks: set jointly in the first two weeks from initial data and any prior sponsor campaign data available — cost per completed view, cost per subscriber, cost per lead. Every weekly report shows actuals against them.

Format: Sheet + one-page written summary: what moved, why, what you changed, what you'd kill or scale.

I need a seasoned Google Ads specialist to take full ownership of our lead-generation efforts for an Automotive SaaS product. My objective is clear: build and optimise campaigns that consistently deliver high-quality B2C leads via the Google Display Network.

Here’s what success looks like for me:
• Campaigns launched on the Display Network that align with our buyer personas and highlight the unique benefits of our platform.
• Compelling banner and HTML5 creative (you may design fresh assets or adapt our existing brand kit).
• Conversion tracking set up through Google Tag Manager and verified in Google Analytics so we can attribute every form fill, demo request, or trial sign-up.
• Ongoing optimisation—audience refining, placement exclusions, bid adjustments, and A/B testing—with weekly performance insights that translate data into actionable next steps.
• A steady increase in qualified leads at a cost per acquisition we agree on before launch.

If you’re comfortable crafting Display campaigns aimed at B2C car owners, enthusiasts, and small repair shops—and you have a track record of lowering CPAs for SaaS—let’s talk.

Skills: Graphic Design, Internet Marketing, Banner Design, Google Adwords, Google Analytics, Digital Marketing, Lead Generation, Google Ads

About us: MISHRIT (cultofmishrit) is a womenswear brand focused on bold prints and quality construction. Hero products: dresses $650, tops ∼$200. Blended AOV ∼$400.

Launch: New collection relaunch on 10.05. Goal is to drive real sales, add-to-carts, and quality reach - NOT vanity follower inflation.

What we need:

Setup & management of Meta campaigns for 90-day test
Start budget: $50/day ($1,500/mo) - scale if numbers prove out

Creative strategy + testing log (we supply raw video/photos, you direct edits)
Proven experience with $300+ AOV fashion/DTC
Deliverables: Campaign structure doc, weekly report (spend, CPM, CTR, cost per ATC/IC, ROAS), creative test log, clear scaling rules.