Optimize Upwork Projects with Google Display Network

Hello
Im looking for an expert to setup google ads for a new project im building. The website is www.tier1cleaning.com

Green Kid Crafts is looking for an experienced Awin affiliate marketing specialist to audit, troubleshoot, and optimize our existing affiliate program.

We previously used ShareASale and transitioned to Awin following the acquisition. Our Awin account is active and receiving significant affiliate traffic, but transactions do not appear to be tracking correctly. We need someone who understands both Awin and WooCommerce and can determine what is wrong, fix the tracking setup, and help us get the affiliate program performing again.

Initial scope of work:

Audit our existing Awin account and WooCommerce integration
Diagnose why affiliate clicks are being recorded but transactions are not
Review and verify Awin conversion tracking, including MasterTag/tracking implementation
Test the entire affiliate journey from click through purchase to confirm transactions and commissions are properly recorded
Identify and correct any tracking or configuration issues
Review our migration/setup from ShareASale to Awin for potential problems
Review current affiliates, program settings, commission structure, and overall setup
Recommend improvements to increase affiliate sales and program performance
Provide a clear summary of what was wrong, what was fixed, and any recommended next steps

Required experience:

Demonstrated hands-on experience managing or troubleshooting Awin affiliate programs
Experience integrating Awin with WooCommerce
Strong understanding of affiliate conversion tracking and attribution
Ability to troubleshoot technical tracking issues independently
Experience optimizing established affiliate programs, not just recruiting affiliates

Please include a brief description of your experience with Awin + WooCommerce, examples of similar tracking issues you have resolved, and what you would check first when an Awin account is recording clicks but no transactions.

This will begin as a project to diagnose and correct our current setup, with the potential for ongoing affiliate program management if it is a good fit.

Hi Yuri,
Your focus on SaaS PPC and your track record stood out.I run a gamified English learning platform. We are looking for a senior traffic strategist who understands the math behind SaaS growth—specifically tracking complex funnel events, optimizing and balancing CAC with long-term LTV.
I would like to book a consultation to discuss your availability and how you would approach our initial campaign structure.
Let me know if you are open to a quick chat.
Best regards,
Bruno Capobiango

I have a paver installation client in Sacramento, CA. Has never ran ads so I need somebody to create videos and optimize our lead form campaign in order to create a warm audience.

I have a separate landing page campaign with the goal of homeowners booking in their own consultation with a time that works for them.

I have other clients, so if this works, I will love to work more with you.

We are looking for a skilled Ad Creative & Graphic Designer to produce high-converting static banner ads for e-commerce brands (Meta, TikTok, YouTube, Google Display Network).

We are a studio looking to build a long-term relationship with reliable designers for ongoing client projects (volume packages of 8, 16+ ad creatives).

Responsibilities:
• Create high-converting static performance ads (formats: 1:1, 9:16, 4:5).
• Focus on strong typography, clear visual hierarchy, and high-impact hooks.
• Deliver pixel-perfect graphics optimized for CTR and conversions.

Requirements:
• Strong portfolio demonstrating performance-focused ad creatives for e-commerce.
• Proficiency in Adobe Photoshop, Illustrator, or Figma.
• Ability to deliver fully layered, editable source files (PSD, AI, or Figma).
• Fast turnaround time and clear communication.

How to Apply:
Please attach a link to your portfolio or share examples of static ad creatives you have designed for e-commerce brands. We will review your work and discuss the scope and details of our first project directly in chat.

We are looking for an experienced HTML5 Banner Designer / Developer / Animator to work with our digital agency on ongoing advertising projects.

We need someone who can take creative concepts and static designs and turn them into high-quality, polished, lightweight HTML5 animated banners for digital advertising campaigns.

What You'll Be Doing
Design and/or animate HTML5 display banners
Build banners from supplied PSD, Figma, Illustrator, or other design files
Create smooth, professional animations and transitions
Develop multiple banner sizes from a master concept
Add CTA animations, text transitions, image movement, effects, etc.
Optimize banners for fast loading and advertising platform requirements
Ensure banners work correctly across browsers and devices
Prepare final files for Google Ads / Google Display Network and other ad platforms
Make revisions based on client and creative-team feedback
Technical Skills

You should have strong experience with:

HTML5
CSS3
JavaScript
Google Web Designer
GSAP / GreenSock
Responsive banner development
Display advertising specifications
File-size optimization
ClickTag implementation
Google Ads banner requirements

Experience with Adobe Animate, After Effects, Photoshop, Illustrator, and Figma is also a plus.

Design & Animation Quality

We are not looking for basic template animations.

You should understand:

Strong visual hierarchy
Typography
Timing and pacing
Motion design
Easing
Modern advertising aesthetics
How to make banners visually interesting without becoming distracting

Animations should feel premium, modern, smooth, and intentional.

And other standard display advertising formats.

Important

Please only apply if you have real HTML5 banner examples you can show us.

When applying, please send:

Examples of HTML5 banners you personally created
Examples showing your strongest animation work
The software/tools you normally use
Whether you handle both design and animation/development
Your availability for ongoing work
Your typical turnaround time for a banner set

We are looking for someone who can become a long-term resource for Once Interactive, not just someone for a single project.

Attention to detail, reliability, communication, and the ability to hit deadlines are extremely important.

Our company sells commercial vending machines and micro market equipment to businesses across the United States. Our buyers are business owners, office and facility managers, and vending operators making a capital equipment purchase. Deals close over weeks, not minutes.

We are looking for a small, senior agency to build and run our Google Ads program. We are specifically posting for agencies rather than solo freelancers because we want continuity and bench depth. But we want to know exactly who will be doing the work.

The account
Platform: Shopify storefront, custom-built. HubSpot CRM connected (portal already live).
Market: United States only.
Ad spend: $5,000/month, funded and ready. This is not a test budget.
Current state: No serious paid search program in place. You are building, not inheriting a mess.
Sales model: Mixed. Some orders complete online; most high-value machines come through quote requests worked by our sales team.
Category CPCs: Expect $8–12 on commercial intent terms.
In-house capability: We have our own SEO lead, developers, and content team. You will be working alongside technical people who can implement your recommendations quickly — and who will audit your work.

Important: We need the assets within 48-72h (work over the weekend).

Please convert the provided Photoshop creative into five production-ready animated HTML5 banners for use on the Google Display Network.

The Photoshop document contains five separate artboards, each representing a completed banner design. The visual design, layout, imagery, and messaging are already complete. The objective is to bring the creative to life through polished animation while maintaining the integrity of the supplied designs.

Animation Direction
The animation should catch the viewer’s attention and increase engagement.

The primary focus should be on headlines, text elements, and calls to action as they enter and appear on screen. The motion should feel:

Theatrical
Cinematic
Dramatic and engaging
Polished and professional


Characters and primary artwork should generally remain static. The goal is to use motion strategically to draw attention to the messaging and CTA rather than animate the entire creative.

If atmospheric elements—such as smoke, light, particles, or fog—can be subtly animated to enhance the creative and catch attention, that is acceptable but not required.

Overall, the animation should feel intentional and cinematic without becoming distracting, overly busy, or gimmicky.

Technical Requirements
All five banners should:

Be developed as HTML5 animated display ads.
Be compatible with the Google Display Network.
Meet all applicable Google HTML5 banner requirements.
Remain within applicable file-size limitations.
Follow Google’s requirements and best practices for animation duration and looping.
Function properly across major modern browsers.
Include properly functioning click-through functionality.

We will provide the final click-through URL(s).

Provided Assets
We will provide a Photoshop PSD containing all five completed banner designs and the necessary creative assets.

The existing PSD should serve as the visual and structural foundation for the final banners. Redesign of the creative is not required.

Deliverables
Please provide:
a) Five completed HTML5 animated banners corresponding to the supplied artboards.
b) Three animated banners corresponding to the supplied artboards redesigned / resized HTML5 to following dimensions:
320x50, 300x250, 414x125
c) Production-ready files packaged appropriately for Google Display Network use and for Amazon DSP
d) Separate final packages for each banner size.


Revisions
We anticipate minimal revisions. Please closely follow the supplied creative and use your professional judgment when developing the animation.

Any revisions will primarily involve animation timing, motion, or minor refinements to ensure the banners meet the intended creative direction and technical requirements.

Company 119 is seeking a skilled Paid Search Specialist to support the management and optimization of paid search campaigns across multiple clients. This role involves collaborating with our internal team while taking ownership of campaign creation, execution, and performance.

We are looking for a freelancer with expert-level experience in Google Ads, Google Display Network, and Bing Ads.

Key Responsibilities include:
- Reviewing and optimizing existing campaigns on a regular basis
- Providing performance insights and recommendations for team review
- Creating, launching, and managing paid search campaigns
- Developing strategic recommendations for both new and existing campaigns
- Creating ad copy
- Monitoring and updating budgets as needed
- Building and maintaining ad extensions (callouts, sitelinks, snippets, etc.)
- Pulling data for campaign reporting (monthly and ad-hoc)
- Providing information regarding client billing as needed

This is not a full-time position.
Company 119 is a digital marketing firm based in Cleveland, Ohio with clients across the US.

I need a professional 3D Architectural Designer to create high-quality 3D exterior and interior designs for residential and commercial buildings. The project may include homes, offices, high-rise buildings, and other architectural spaces. I need detailed 3D modeling and realistic architectural renderings with accurate materials, lighting, textures, and design details. Experience with Lumion and architectural visualization is preferred. Please provide examples of your previous 3D architectural work.

We are Topfulfil, a China-based service provider helping DTC and ecommerce brands with product sourcing, product development, quality control, custom packaging, branded fulfillment, and global shipping from China.

We are looking for an experienced SEO / Google Ads / PPC / B2B lead generation specialist or agency to help us generate qualified inquiries from overseas markets, especially the US, UK, Canada, Australia, and Europe.

Our target customers include:

* DTC brand owners
* Shopify store owners
* Ecommerce brands
* Amazon sellers
* Brands sourcing products from China
* Brands looking for China-based fulfillment, product sourcing, QC, or custom packaging support

Our goal is not just website traffic. We need qualified business leads, contact form submissions, WhatsApp clicks, email inquiries, and potential client calls.

What We Need Help With:

1. Audit our current website and traffic strategy
2. Research high-intent keywords for our business
3. Create or improve Google Search Ads campaigns
4. Set up or review conversion tracking, including GA4 and Google Tag Manager
5. Track important conversions such as form submissions, WhatsApp clicks, email clicks, and booking requests
6. Improve landing pages for better conversion
7. Optimize campaigns based on lead quality, not just clicks
8. Provide weekly reports with clear data, actions, and next steps

SEO & Organic Growth:

Develop a comprehensive SEO and keyword strategy tailored for our B2B niches.
Plan and manage website content optimization to improve search engine rankings.
Create a long-term blog and article publishing plan to drive natural traffic growth and establish industry authority.
Improve landing pages for better conversion and SEO performance.

Relevant Keyword Areas:

* China fulfillment company
* DTC fulfillment China
* ecommerce fulfillment China
* Shopify fulfillment China
* 3PL fulfillment China
* product sourcing China
* custom packaging China
* quality control China
* China sourcing agent
* branded fulfillment for ecommerce brands
* Amazon FBA prep China

Ideal Candidate:

* Strong experience with Google Ads for B2B lead generation
* Experience with service businesses, logistics, fulfillment, ecommerce services, sourcing, agencies, SaaS, or other high-ticket B2B services
* Good understanding of search intent and landing page conversion
* Ability to target international markets
* Experience with GA4, Google Tag Manager, and conversion tracking
* Able to explain strategy clearly and provide practical recommendations
* Focused on qualified leads, not vanity metrics such as impressions or clicks only

Please Include in Your Proposal:

1. Examples of similar B2B lead generation projects you have worked on
2. Your recommended strategy for the first 30 days
3. What conversions you would track for our business
4. How you would measure lead quality
5. What you would need from us before starting
6. Whether you have experience with logistics, fulfillment, product sourcing, ecommerce, or China-related services
7. Your suggested monthly ad budget range for testing

We prefer to start with a paid audit or a 30-day trial project before moving into a long-term contract.

Important:

We are not looking for someone who only brings website traffic. We are looking for a partner who can help us generate qualified leads from overseas DTC and ecommerce brands.

Please start your proposal with the phrase “DTC Lead Generation” so we know you have read the full job post.

# Omnichannel Performance Marketing Expert Needed – Meta, YouTube, Google Display, Retargeting & Conversion API

We are looking for an experienced **Omnichannel Performance Marketing Specialist / Strategist** to help us build, optimize, and scale a complete digital marketing funnel for a travel-related business.

We already have a strong understanding of digital marketing internally, so we are **not looking for someone who simply knows how to launch Facebook ads**.

We are looking for someone who understands how all of the pieces work together—from top-of-funnel awareness, to audience building, to middle-of-funnel nurturing, retargeting, conversion tracking, and ultimately feeding high-quality conversion data back into the advertising platforms.

## What We Are Looking to Build

Our initial strategy will likely begin with a **video-focused top-of-funnel campaign** designed to introduce specific travel destinations and identify people who demonstrate genuine interest in traveling to those locations.

From there, we want to build increasingly qualified audiences based on behaviors such as:

* Video engagement and watch percentage
* Website and landing-page activity
* Lead generation
* Appointment bookings
* Qualified appointments
* Appointment attendance
* Purchases
* Other meaningful conversion signals

We then want to develop a complete **middle-of-funnel and bottom-of-funnel retargeting strategy** across multiple platforms.

## Platforms & Channels

You should have strong hands-on experience with:

* Meta / Facebook & Instagram Ads
* YouTube Advertising
* Google Display Network
* Google Ads
* Video retargeting
* Website retargeting
* Cross-platform audience development
* Lookalike and custom audiences
* Funnel segmentation
* Conversion tracking and attribution

## Conversion API Experience Is Extremely Important

A major part of this role will involve making sure we are sending the **right conversion signals back to Meta and other advertising platforms**.

We are specifically interested in optimizing toward higher-quality actions—not simply leads.

For example, we want to be able to differentiate between:

* Someone who submits a lead
* Someone who books an appointment
* Someone who qualifies
* Someone who actually attends the appointment
* Someone who ultimately purchases

We want someone who has a very strong understanding of **Meta Conversion API (CAPI), event tracking, offline conversions, CRM data, and audience feedback loops** so that the platforms can learn what our highest-value customers actually look like.

## Audience Lab Experience

We currently use **Audience Lab** to help create custom audiences and seed audiences that can be used within Meta and potentially other advertising strategies.

Experience with Audience Lab is highly preferred.

At minimum, you should understand how third-party audience data can be incorporated into a broader acquisition strategy and how those audiences should be tested against first-party and platform-generated audiences.

## What You Will Help Us With

You will work with us to:

* Review our existing advertising and funnel structure
* Develop an omnichannel acquisition strategy
* Build top-of-funnel video campaigns
* Develop audience segmentation based on engagement
* Create middle-of-funnel campaigns
* Build retargeting campaigns across Meta, YouTube, and Google Display
* Set up and/or audit Conversion API tracking
* Improve conversion event quality
* Develop custom and lookalike audience strategies
* Integrate CRM conversion data back into advertising platforms
* Identify which conversion events should be used for campaign optimization
* Build an audience strategy around actual buyers and qualified prospects
* Improve attribution and tracking
* Help us create a scalable structure that can eventually be duplicated across multiple travel destinations

## The Ideal Person

We are looking for someone who thinks beyond individual campaigns.

You should understand the entire ecosystem:

**Traffic → Engagement → Audience Building → Lead → Qualification → Appointment → Attendance → Purchase → Conversion Feedback → Better Audience Targeting**

You should also be comfortable working with someone who already has marketing experience.

We are looking for a strategic partner who can help us identify gaps, improve our structure, and make sure everything is connected correctly—not someone who simply executes instructions without understanding the bigger picture.

## Required Experience

Please apply only if you have significant experience with several of the following:

* Meta Ads
* Meta Conversion API
* Google Ads
* YouTube Ads
* Google Display
* Retargeting
* Custom audiences
* Lookalike audiences
* CRM conversion tracking
* Offline conversion tracking
* GA4
* Google Tag Manager
* Funnel strategy
* Omnichannel marketing
* Audience segmentation
* Attribution
* First-party data strategies

Experience working with **GoHighLevel or similar CRM/marketing automation platforms** is also a major plus.

## When Applying

Please do not send a generic agency proposal.

Instead, briefly answer the following:

1. Describe an omnichannel funnel you have personally built or managed.

2. What platforms were involved?

3. What conversion events did you send back to Meta through Conversion API?

4. Have you optimized campaigns toward deeper-funnel events such as qualified leads, appointments attended, or purchases rather than simply lead submissions?

5. What is your experience with YouTube and Google Display retargeting?

6. Have you worked with Audience Lab or similar third-party audience/data platforms?

7. How would you approach building a new audience for a travel destination where we initially have very little conversion data?

8. What would you want to review first if you were brought into our account?

Please include examples or case studies when possible.

We are initially looking for someone to help us **architect and implement the system correctly**, with the potential for an ongoing relationship managing, testing, and scaling campaigns if it is a good fit.

I run a lead-generation agency for local service businesses (plumbers, roofers, HVAC, electricians, and similar trades) in France. I need an experienced Google Ads specialist for:

Audit of 3 active client accounts : full review of account structure, keywords, bidding/budget, conversion & call tracking, and Quality Score, delivered as a written report with clear, actionable recommendations.
A reusable setup workflow/SOP : a step-by-step process I can apply myself when launching Google Ads for new clients going forward (campaign structure, naming conventions, call tracking setup, recommended budgets by trade).
A quick review of each client's landing page, with feedback on what could be improved for conversions.

Important points:

I need this delivered quickly : please mention your realistic turnaround time in your proposal.
Confidentiality matters: these are my clients' accounts, not mine. Please tell me in your proposal how you could review them without my clients seeing that you were given access (e.g. a screen-share call where I navigate, a read-only export, or another method with no visible trace).
My written English is basic : I appreciate clear, simple explanations, and I'm happy to hop on a call if that's easier.

In your proposal, please include: relevant experience with local service businesses, an example of a similar audit you've delivered, your estimated price, and your delivery timeline.

We run a DTC ecommerce brand selling children's educational books. Meta is our engine and it's doing well. we don't run google at all yet and that's the point. We want someone to build it from zero and own it.

What you'd be doing:

set up the account, conversion tracking, feed, the whole thing properly from day one
Launch branded search first to catch the demand meta is already creating, then expand into shopping / pmax / non branded as the data justifies it
weekly check in with me, plain numbers, no 40 slide decks
Scale spend as long as it's profitable. We track actual profit, not just platform ROAS

What we're looking for:

You've launched Google from scratch for ecom stores before and taken them to real spend. not a "google ads certified" agency junior, someone who's done it with their own hands
you've worked with book stores, publishers or kids products before? Big plus. tell us about it

You get how Google and Meta interact and can be honest about attribution instead of claiming every branded sale as yours

Comfortable with a small team that moves fast and hates fluff

How this works: start as a freelance retainer. if it works we'd rather keep you long term than churn through agencies every 6 months.

When you apply, skip the copy pasted intro. Send 2 or 3 accounts you've launched (niche, where they started, where you got them), how you'd structure the first 30 days for us, and your monthly rate. That's it.

We are a local trades business and have never run Google Ads before. We need a specialist to build the account from the ground up. Set up search campaigns for our key services, build a Performance Max campaign with strong asset groups and turn on call tracking through Google Tag Manager. Goals must be set up in Google Analytics so we can see which services drive the most calls. Provide a clear plan and weekly reports.

See above job requirements. It’s a skincare brand based on tumeric products. If we can get on a call and discuss

We are looking for an experienced Google Ads specialist to manage and optimize paid search campaigns for our physiotherapy clinic.

Our primary goal is simple: generate more qualified patient bookings while keeping our cost per new patient as efficient as possible.

Responsibilities

* Review and audit our existing Google Ads account and campaigns
* Identify opportunities to improve performance and reduce wasted ad spend
* Conduct keyword research focused on high-intent local searches
* Build and optimize Search campaigns for physiotherapy services
* Optimize keyword match types, negative keywords, bidding strategies, locations, schedules, and audiences
* Write and test high-converting ad copy
* Improve Quality Score and campaign structure
* Set up and/or verify accurate conversion tracking
* Track important conversions such as:
* Online appointment bookings
* Phone calls
* Contact form submissions
* Optimize campaigns based on actual patient leads/bookings rather than clicks alone
* Monitor search terms and continuously add negative keywords
* Provide clear reporting on campaign performance and recommendations
* Help us determine an appropriate monthly advertising budget and scaling strategy

What We’re Looking For

We prefer someone who has proven experience managing Google Ads for physiotherapy, chiropractic, dental, medical, or other local healthcare/service businesses.

You should have strong experience with:

* Google Search Ads
* Local lead generation
* Google Ads conversion tracking
* Google Analytics / GA4
* Google Tag Manager
* Keyword and competitor research
* Landing-page optimization
* Conversion rate optimization
* Reducing cost per lead/acquisition

Our Goal

We are not looking to maximize impressions or website traffic for the sake of traffic.

We want to understand:

Ad Spend → Qualified Leads → Patient Bookings → Cost Per New Patient → Return on Ad Spend

The successful freelancer should be able to use this data to continually improve the campaigns and help us scale profitably.

When Applying

Please include:

1. Your experience managing Google Ads for physiotherapy, healthcare, or local service businesses.
2. Examples of results you have achieved, including approximate cost per lead or cost per acquisition.
3. How you would approach the first 30 days of managing our account.
4. How you track phone calls and online appointment bookings.
5. Your recommended management fee and whether you charge hourly or a monthly fixed rate.

Potential for an ongoing long-term relationship if the campaigns perform well.

Needed urgently
I need someone to create a meta ad for FB and instagram as soon as possible. I am a Buyers Agent in Australia and I need to attract good leads. I want to attract people who are looking to purchase property within the next 6 months. Specifically targeting people moving from interstate or out of the area to the Sunshine Coast. I have done the previously but I’m time poor and need expertise please 🙏

Ongoing work for the successful person

Objective:
Audit current paid media program and provide a clear strategy to improve performance and quickly scale qualified lead and demo generation.

Scope:

Review channels, campaigns, targeting, creative, spend, and landing pages
Assess funnel performance, lead quality, tracking, and attribution
Identify wasted spend and immediate optimization opportunities
Recommend where and how to scale investment

Deliverables:

Current-state findings: what’s working, what’s not, and why
Immediate optimization recommendations
Recommended channel, budget, creative, and testing strategy
Prioritized 30/60/90-day growth roadmap


The goal: Give us a clear point of view on what to change now and where to invest next to scale qualified demand quickly and efficiently. Need volume results within 30 days.

We're Kanuda USA, a premium DTC health/wellness brand (physical-therapist-designed cervical pillows, ~$259 AOV). We're looking for an experienced Google Ads specialist to audit our account and give us a clear, honest read on where our opportunities are.

About the account:

~$45K/month spend across Performance Max (feed-only Shopping), branded Search, and non-branded Search
Running since 2021–2022, on Shopify + GA4
Established account — not a rebuild, an optimization

What we need:
A thorough audit of structure, bidding, targeting, feed, and measurement, with specific, prioritized recommendations — not a generic checklist. Our core challenge: ROAS has been flat for months and scaling spend efficiently is hard (we tend to land below our ROAS targets even at current budgets). We want an expert to tell us honestly whether the lever is in the account or elsewhere — we'd rather hear "your account is clean, the issue is X" than be sold changes that don't move the needle.

Our priority is higher ROAS while scaling, with profit margin over raw revenue.

You're a great fit if you:

Have deep, demonstrable experience with Performance Max and Shopping for ecommerce
Can speak to feed optimization, bidding strategy (tROAS/tCPA), and GA4 attribution
Communicate findings clearly and back recommendations with reasoning
Are direct and honest — we value straight answers over upselling

To apply, please share:

A brief overview of your relevant ecommerce/PMax experience
An example of a past audit or account you've improved (results if possible)
Your process, turnaround, and pricing for a one-time audit (note if you also offer ongoing management)

We can provide full account access, reports, and margin data to the right person. Looking forward to working with someone sharp.

https://vizionadvertising.com/tests/slynd_1280x242/index.html : 1) scrolling text starts after programmed delay in Chrome but no other browser and 2) bullets are not visible. I didn't create the code, just edited it so my ability to troubleshoot is limited!

We are launching a snack company in the next week or so and are looking for an expert to run/manage our ads on social media. We are looking to spend about 5k a month on ads to start and then hopefully quickly scale from there. Our brand has a unique loyalty system where people get points for spending on our website that they can use to enter sweepstakes to win life changing trips so there could be a lot of interesting ways to market ads. Is this a project you would have potential interest in?

Thanks,
Nathan

Brief - Meta attribution / conversion tracking fix (Shopify + GA4 + Meta Ads)
Background

We run paid media on Meta only (no Google Ads spend). An external audit of our tracking setup (Meta Ads, GA4, Shopify) flagged one issue that is now blocking our media budget decisions.

The problem

Sales driven by Meta ads aren't being credited correctly - in Meta Ads Manager or in Shopify/GA4:

We see more purchases than Ads Manager attributes to campaigns.
A meaningful share of revenue lands under "Organic", "Direct" or even "Google", when it is really Meta traffic.
Tracking itself fires - the sales simply lose the link back to the ad that drove them.
Working hypothesis (to be validated, not assumed)

Tracking parameters don't survive the on-site journey. When a user clicks an ad and moves from the landing page to a product page, our Shopify theme appears to rewrite/"clean" the URL and drop the source parameters, so by checkout the original source is gone and the order is credited to last-touch instead of Meta.

We want the contractor to verify or disprove this first, then fix the real cause.

Scope of work (technical / CRO side)
Diagnose the actual point of attribution loss - landing page → PDP → cart → checkout → thank-you page - with evidence (not assumptions).
Persist click identifiers and UTMs (fbclid / _fbc / fbp, utm*) from first click through to the completed order, surviving theme navigation and the Shopify checkout, and write them onto the order.
GA4 referral exclusions so payment gateways (Klarna, PayPal, etc.) don't overwrite the true source.
If client-side persistence can't hold through checkout, implement server-side tracking: Meta Conversions API (CAPI) with event deduplication and Consent Mode V2, so attribution no longer depends on the URL.
Validate the fix — event match quality in Events Manager, deduplication check, GA4 source/medium sanity check, and a before/after comparison of attributed purchases.
Out of scope (handled by our paid media team)
Correcting the Meta Ads UTM structure in the ad platform
Google Ads tracking template at account level
Stack

Shopify (custom theme), GA4, Meta Ads Manager / Events Manager, GTM (if applicable), Klarna + PayPal at checkout. Access will be provided.

Deliverables
Written diagnosis of where attribution breaks, with evidence
Implemented fix (theme/GTM/server-side as required)
QA/validation report showing attribution restored
Short handover doc so we can maintain it
Success criteria

Meta-driven purchases show up accurately in Ads Manager, and GA4 stops misclassifying paid traffic as organic/direct — so we can scale spend on numbers we trust.

Before we go further - two things we need from you

1. Your experience in this specific area. Have you worked on Meta attribution / conversion tracking on Shopify before? Please tell us:

How many similar projects you've done (UTM/click-ID persistence, Meta CAPI, GA4 misattribution on Shopify)
One concrete example: what was broken, what you implemented, what the result was
Your hands-on level with Meta Events Manager, CAPI + event deduplication, Consent Mode V2, GTM and Shopify theme/checkout code

We'd rather hear "I've done this three times" or "I've done parts of it" than a generic yes - we just need to know where you're strong.

2. Your estimate of hours. Roughly how many hours do you think this would take you, broken down by:

Diagnosis / audit
Implementation (client-side persistence)
Server-side / CAPI, if it's needed
QA, validation and handover

A range is fine - we understand the final number depends on what the diagnosis turns up. Please also give us your hourly rate or a fixed-price option, and when you could start.

Also useful in your reply
Your recommended approach - client-side persistence vs. going straight to server-side/CAPI, and why
What access you need from us to begin

Happy to jump on a short call to walk through it.

The task is to build a fresh Google Ads account that drives high-quality leads for my business. I need a complete setup across Google Search and the Google Display Network, structured for easy optimisation and clear reporting.

Primary objective
• Generate qualified enquiries, not just clicks. All campaign elements—keywords, ad copy, extensions and conversion tracking—should be aligned with that goal.

Keywords
I will share a starter list, but I rely on you to expand it through keyword research and competitor analysis, then group terms logically for relevance and quality score.

Core deliverables
• Campaign architecture: networks, ad groups and match types set up in Best-Practice format
• Compelling text ads and responsive display assets with strong calls to action
• Conversion tracking: form submissions and phone calls measured via Google Tag Manager and linked to Google Analytics
• Negative keyword list and basic bid strategy recommendations
• A brief hand-over document summarising structure, targeting choices and next-step optimisation ideas

Acceptance criteria
A fully live account, approved ads, and conversions reporting correctly in the interface.

Skills: Internet Marketing, SEO, Google Adwords, Google Analytics, Search Engine Marketing, Keyword Research, Google Ads, Google Search

I'm building TrainMate (trainmate.au), a SaaS platform for Australian personal trainers — client CRM, invoicing, scheduling, and revenue tracking in one app. I built the product myself and just landed our first paying customer. Now I need help getting it seen by the right people.

What I need:
I want to start running Meta and Google Ads targeting Australian personal trainers and small fitness studios. To start, I'm looking for a paid trial task: an audit of our landing page (trainmate.au) and conversion tracking setup, plus your honest recommendation on whether we're ready for paid traffic now, or whether we should hold budget until we have a few reviews and case studies. If that goes well, I'd like to move into ongoing campaign management.

What I'm looking for in this relationship:
I'm a hands-on founder, not a hands-off client — I want to understand the "why" behind your recommendations, not just get a report. I work full-time outside of building TrainMate, so most collaboration will happen async through messages, with occasional calls when useful. I value honesty over agreement — if you think paid ads aren't the right move yet, tell me.

What's unique about this project:
TrainMate is early-stage and self-funded, so budget is limited but there's real room to grow this into an ongoing relationship if the first campaigns work. You'd essentially be helping shape our go-to-market from the ground up, not just executing a pre-existing playbook.

Deliverable for this task: A written landing page audit + 90-day paid ads plan, including your view on timing given our lack of reviews.

We are looking to launch a targeted digital advertising campaign focused on generating high-quality leads at a low cost per acquisition (CPA).

The campaign will leverage both search retargeting and keyword retargeting to capture and engage individuals who have demonstrated intent or interest in our category or similar searches when they've searched elsewhere on Google, LinkedIn, Instagram, Facebook or elsewhere.

Objectives:

Drive a consistent flow of qualified leads at the lowest possible CPA.

Engage potential customers who have previously searched for or engaged with relevant keywords.

Maximize reach among high-intent audiences to accelerate conversions.

Pixel and Cookie Websites/Ads as Needed.

Strategy Overview:

Search Retargeting: Reach users who have recently searched for targeted, high-intent keywords in our industry.

Keyword Retargeting: Deliver relevant ads across the web to users actively engaging with or consuming content that matches our keyword set.

Optimization for CPA: Ongoing A/B testing of ad creatives, messaging, and audience segmentation to ensure CPA remains cost-effective.

Conversion Tracking: Clear tracking setup to measure lead form fills, sign-ups, or inquiries as primary conversion events.

Deliverables:

Campaign setup and management across relevant programmatic/display networks.

Keyword list development (high-intent, long-tail, and competitor terms).

Ad creative strategy (display and responsive formats).

Ongoing optimization and reporting on CPA, CTR, conversion rate, and ROAS.

- Pixel/Cookie and Update Website As Needed, Including Possible Landing Pages

Success Metrics:

Cost per acquisition (CPA) at or below target.

Lead quality (conversion-to-sales ratio).

Volume of qualified leads driven through retargeting efforts.

I need a Google ads manager to build and run PPC campaigns for local service (mobile detailing company)

I run an agency and have multiple accounts in my meta business suite, but some accounts have multiple issues like permissions and tracking, I wish to fix all that and have a clean business suite

We are looking for an experienced Meta Ads specialist to manage Facebook and Instagram advertising for a premium farmhouse and land brokerage business in South Delhi.

Our priority is lead quality rather than simply generating the cheapest possible leads.

We have previously run Meta lead campaigns but received a significant number of broker/dealer enquiries and low-intent leads. We now want to improve campaign targeting, lead qualification and overall quality of enquiries.

Scope

The freelancer will help with:

Audit of existing Meta Ads campaigns

Campaign structure and strategy

Facebook and Instagram lead generation

Delhi-NCR audience targeting

Lead forms with qualifying questions

WhatsApp campaign recommendations/testing

Retargeting audiences

Creative and audience A/B testing

Budget allocation and optimization

Weekly performance review

Recommendations to improve qualified lead volume

A separate designer will handle creatives, although we expect the Meta Ads specialist to recommend what types of creatives, messaging and offers should be tested.

Primary KPI

We do not want optimization focused only on CPL.

We want to track:

Total leads

Qualified leads

Cost per qualified lead

Buyer/investor intent

Lead quality by campaign and creative

The ideal freelancer should have experience with real estate, luxury products/services, or other high-ticket lead-generation campaigns.

We would initially like to start with a small paid engagement to audit the current setup, launch/improve campaigns and evaluate results before moving to ongoing monthly management.

Our small business has been relying on Google Ads for for almost 2 years now, however, I recently cancelled our monthly contract with our usual account manager (a digital marketing company) because we felt like they weren't doing much to improve the quality of our enquiries or increase our conversions. While I can do the basic tasks within Google Ads, e.g. writing headlines, descriptions, finding keywords, etc. I am definitely an amateur and have no idea about what 'bidding strategy' works, which locations we should include etc.

What I am looking for: Someone who can (a) audit our current campaigns/ad groups/ads, (b) tidy up/streamline our current Google Ads, and (c) educate me on the changes they've made so that I am more informed on what works/what does not.

To potential Upworkers: Please feel free to ask me any questions so I can give you more targeted information to help you help us :) This is my first time using Upwork so apologies if I'm not familiar with the customs.

CTV Campaign buy through The Trade Desk.
Looking for planning and buying and access to TTD platform.