Optimize Google Analytics for Freelance Success

I’m ready to bring on a Product Marketing Manager who can take complete ownership of our new EdTech offering—from the first customer interview to the post-launch funnel review. Our initial push is aimed squarely at YouTube audiences, with user acquisition as the primary KPI and parents as the core demographic.

Here’s what the role looks like in practice. You’ll drive market research, shape positioning, craft the program narrative, and turn those insights into a polished go-to-market plan. That means writing a high-converting landing page, outlining content for the YouTube channel, designing the launch campaign, and steering it all the way through live optimisation. Expect to work with tools like Google Analytics, Search Console, and basic A/B testing platforms so we can prove traction quickly.

Key deliverables
• Research report that validates the “YouTube-first, parents-focused” opportunity
• Messaging framework and value prop doc the whole team can rally behind
• Wireframed and copy-ready landing page, ready for design hand-off
• 30-day launch campaign plan (creative, targeting, budget allocation)
• Performance dashboard with baseline metrics and week-over-week improvement targets

Acceptance criteria
1. Research cites at least five credible data sources and includes clear persona profiles for parents.
2. Landing page copy scores 80+ on Hemingway or similar readability tool.
3. Campaign achieves a cost-per-signup agreed upon before launch.

If you’ve taken a product from zero to acquisition success, especially in EdTech, let’s talk.

Skills: Internet Marketing, SEO, Marketing, Google Analytics, Market Research, Digital Marketing, Content Marketing, A/B Testing

Looking for an Experienced Website Developer – Modern UI/UX + Advanced Functionality

We are looking for a highly skilled and experienced website developer who can create modern, premium, responsive and highly functional websites with excellent UI/UX.

The developer should be comfortable working across different website platforms and should be able to recommend the best technology/platform depending on the project requirements.

Key Requirements:

* Modern, premium and responsive website design
* Strong UI/UX understanding
* Mobile, tablet and desktop optimisation
* Multilingual website functionality
* Chatbot integration
* WhatsApp / Messenger / live chat integration
* Contact forms and lead-generation integrations
* Social media integrations
* Payment gateway integration, where required
* CMS/backend that is easy to manage
* SEO-friendly website structure
* Fast loading speed and performance optimisation
* Strong website security
* API and third-party tool integrations
* Google Analytics / tracking setup
* Ability to build on platforms such as WordPress, Shopify, Webflow, WooCommerce and custom development frameworks
* Ability to handle both corporate websites and e-commerce websites
* Cross-browser compatibility
* Clean, professional and scalable development

We are specifically looking for someone who has experience developing high-quality, visually strong websites, not just basic template-based websites.

Please apply only if you can share a strong portfolio of modern websites that you have personally developed.

When applying, please share:

1. Your best 5 website projects
2. Platforms/technologies you specialise in
3. Your experience with multilingual websites
4. Your experience with chatbots, WhatsApp, Messenger and other integrations
5. Approximate turnaround time for a standard corporate website
6. Your pricing structure
7. Whether you also provide ongoing website maintenance/support

We are looking for someone reliable for long-term collaboration and multiple website projects, so quality, communication and timely delivery are very important.

Skills: PHP, Website Design, Graphic Design, HTML, Shopify, UX / User Experience, UI / User Interface, Web Development

I’m ready to put our business/media platform online and need a WordPress expert who can turn my content and brand guidelines into a sleek, professional, corporate-style site. The build is small—just four to five pages—but every detail has to feel polished, fast and future-proof.

Here’s what I’d like you to handle:

• Install and configure WordPress on our host
• Design a clean, responsive theme that looks great on mobile, tablet and desktop
• Create up to five pages, including a contact/enquiry page
• Add a contact form, social media links, basic security and spam protection
• Set up Google Analytics and Search Console
• Optimise speed, on-page SEO and overall performance
• Leave the admin area intuitive so my team can edit content without fuss

Please share a link to similar WordPress projects you’ve completed, let me know your estimated delivery timeframe, and quote your total cost for the full build. If the collaboration goes well, I’ll have follow-on work and ongoing updates to discuss.

Skills: PHP, Website Design, SEO, WordPress, HTML, Web Development, WordPress Design, WordPress Plugin

Offline-first Progressive Web App for field data collection across multiple carbon project sites. The app will replace our current KoBoToolbox setup, which cannot handle multi-touchpoint tracking of the same farmer over time (baseline survey, FPIC consent, boundary mapping, implementation, monitoring).

Core features

Offline-first architecture: field teams collect data in areas with zero connectivity, sync when back online

Farmer registry with unique ID, GPS-tagged location, and multi-touchpoint state tracking (5 workflow stages per farmer)

Dynamic forms with ~200 fields per survey (bilingual English/Hindi), conditional logic, and validation

Camera capture with client-side image compression (target: 300 KB per photo, from ~4 MB raw)

GPS point capture with accuracy filtering, and KML/polygon boundary drawing on satellite basemap

Role-based access: field surveyor, supervisor, project admin

Supervisor dashboard: farmer timeline view, submission status, validation queue

Data export to CSV/GeoJSON for downstream MRV processing

Technical stack

Next.js (App Router) + TypeScript
Supabase (PostgreSQL + auth + storage + row-level security)
IndexedDB via Dexie.js for offline data
Service Worker for offline shell
MapLibre GL for satellite basemap and polygon drawing
Tailwind CSS + shadcn/ui for interface
Deployed on Vercel

Deliverables

Fully functional PWA hosted on our Vercel account
Supabase schema, RLS policies, and migrations

Admin dashboard for supervisors

Documentation for adding new project methodologies (form templates)

Basic user onboarding flow (account creation, form download, sync)

Timeline

6–8 weeks from kickoff to production-ready.

I’m looking for an experienced SEO specialist and news writer to work on my website Newscaster.uk on a monthly basis.
Goal
Grow the website’s organic Google traffic and rankings in the UK through high-quality, timely news content and effective SEO.
Responsibilities
• Research and publish real-time UK news and latest trending stories
• Conduct keyword and competitor research
• Write 100% original, high-quality, SEO-optimized articles
• Optimize titles, headings, meta descriptions, internal links, and URLs
• Identify topics with strong UK search potential
• Monitor Google Search Console and Google Analytics
• Track organic traffic, rankings, impressions, and clicks
• Update and improve existing content when needed
• Follow Google-friendly, sustainable SEO practices
Important
No plagiarism, copied content, spun articles, low-quality AI content, or fake traffic. All content must be original, accurate, useful, and based on reliable information.
I’m looking for someone who can deliver consistent monthly work and focus on building genuine, long-term organic traffic from the UK.
Please include your experience, previous news/SEO projects, monthly price, and examples of your work when applying.

We are looking for an experienced and reliable SEO professional to improve the organic visibility and search engine performance of our website **KPproduct.in**.

The website has recently undergone some changes, and we want to start the SEO process again with a proper, clean, and long-term strategy.

### Scope of Work:

* Complete SEO audit and analysis
* Keyword research and optimization for **20 target keywords**
* On-page SEO optimization
* Technical SEO improvements and recommendations
* Off-page SEO and high-quality backlink building
* **200+ backlinks per month**, focusing on quality and relevance
* Backlinks from **40+ DA websites** where naturally and safely possible
* Competitor analysis
* Website ranking and traffic improvement
* Regular monitoring and reporting of SEO performance
* Follow Google-friendly and white-hat SEO practices

### Important:

We do **not** want backlinks or Domain Rating to be increased forcefully through spammy or unnatural methods. Our priority is safe, organic, and sustainable SEO growth.

If possible, we would also like to know whether you can support **AEO (Answer Engine Optimization)** and **GEO (Generative Engine Optimization)** along with traditional SEO.

**Budget:** ₹2,500 per month

Please mention your experience, strategy, and what you will provide within this monthly budget. We are looking for someone who can work with us on a long-term basis if the results and

Skills: Internet Marketing, SEO, Link Building, Marketing, Google Analytics, Content Marketing, Keyword Research, Competitor Analysis

TITLE: Senior Webflow Developer Needed to Build Approved Figma Website, Fast Turnaround

We are looking for an experienced Webflow developer to turn an existing, substantially completed Figma design into a polished, responsive and launch-ready website.

This is not a website design project. The brand direction, page structure, copy and desktop Figma designs have already been developed. We need a strong Webflow specialist who can implement the designs accurately, create an excellent responsive experience and take the website through QA and launch.

The website is for a premium, highly confidential private mental-health and therapeutic service. The final result must feel discreet, refined, credible and technically excellent.

PROJECT SCOPE

* Approximately 16 to 18 pages, including utility pages
* Home, About, Contact and core service pages
* Treatments overview and approximately eight treatment pages
* Two programme/model pages
* Podcast CMS
* Legal, thank-you and 404 pages
* Reusable navigation, footer, CTA and page components
* Reusable CMS or template structure for treatment pages where appropriate

DELIVERABLES

* Accurate implementation of approved Figma designs in Webflow
* Responsive development for desktop, tablet and mobile
* Clean, scalable class and component system
* CMS configuration for podcasts and other appropriate content
* Subtle scrolling and hover animations
* Contact and enquiry forms
* Google Analytics and Search Console integration
* Technical on-page SEO, including titles, descriptions, alt text, sitemap and redirects
* Accessibility and performance checks
* Cross-browser and cross-device QA
* Resolution of implementation bugs before acceptance
* Launch support and domain connection
* Transfer of the complete website into our own Webflow workspace
* One-hour handover and training session

TIMELINE

We would like the developer to begin as soon as possible.

Our preferred timeline is:

* Essential core pages ready within 7 to 10 business days
* Complete website ready for acceptance testing within approximately 15 business days
* Final launch immediately after resolution of acceptance issues

Please provide a realistic delivery date if you recommend a different schedule.

IMPORTANT REQUIREMENTS

* Proven professional Webflow experience
* Strong Figma-to-Webflow implementation skills
* Demonstrated ability to build premium, editorial or professional-services websites
* Excellent responsive-development skills
* Experience with CMS architecture, technical SEO and performance optimisation
* Clear and reliable communication
* All work must be completed in, or transferred to, a Webflow workspace owned by us
* No premade template or automated Figma-to-Webflow export may be used without our written approval
* Willingness to sign an NDA before receiving the complete confidential Figma file

WHEN APPLYING, PLEASE ANSWER:

1. What is your fixed price for the complete scope?
2. What is your earliest possible start date?
3. On what date could the core pages and full website be ready?
4. Please provide three relevant live Webflow examples that you personally built.
5. How would you structure the repeated treatment pages?
6. What system do you use for Webflow classes, components and responsiveness?
7. Will you personally complete the work, or will any part be subcontracted?
8. What do you need from us before beginning?

Generic applications that do not answer these questions will not be considered.

About the role
We're an e-commerce agency looking for a freelance tracking specialist to set up and validate conversion tracking across different online stores. There will be a strong focus on GDPR-compliant implementation.

Your responsibilities
- Build and maintain tracking setups in Google Tag Manager (web containers).
- Set up and test e-commerce tracking for Google Ads, GA4, Microsoft Ads, and Meta Ads, following GDPR best practices (consent mode, data minimization, correct handling of user data).
- Configure and validate the full purchase/e-commerce event flow (view, add-to-cart, checkout, purchase) and verify data accuracy across all connected platforms.
- Set up server-side tracking using standard tools such as stape.io, TAGGRS, or JENTIS.

Requirements
- Proven experience with Google Tag Manager and web-based e-commerce tracking
- Hands-on experience implementing conversion tracking for at least two of: Google Ads, GA4, Microsoft Ads, Meta Ads
- Solid understanding of GDPR-compliant tracking (consent management, consent mode, first-party data).
- Practical experience with at least one server-side tracking tool (stape.io, TAGGRS, or JENTIS).
- Structured, test-driven approach — you validate that data is correct before handing off.

We are an established D2C toy brand in India currently doing ₹12–15L/month in organic sales, with 4.5M+ YouTube subscribers and 600K+ Instagram followers.

Our Shopify store receives ~140K sessions/month, primarily from Instagram Reels. We want to understand why our traffic is not converting at a higher rate before we significantly scale paid advertising.

We are looking for an experienced Shopify CRO + Ecommerce Analytics specialist to conduct a complete, data-driven audit of our store and identify the biggest conversion leaks.

Scope: Shopify funnel analysis, GA4 & Meta Pixel/CAPI tracking audit, traffic-source analysis, product-page UX, mobile experience, cart & checkout, payment friction, heatmaps/session recordings, and prioritized CRO recommendations.

Important: We are NOT looking for a generic website redesign. We want someone who can analyze the data, identify the actual problems, explain WHY they are happening, and provide a prioritized action plan with expected impact.

Our current funnel: ~143K sessions → 8.8K add-to-carts → 3.8K checkouts → ~360 orders.

If you have worked with high-traffic Shopify/D2C brands, please share 2–3 relevant case studies with measurable results.

Urgent Google Ads Account Separation + Conversion Tracking Fix + Campaign Restructuring – Hair & Beauty Souk / Korean Beauty Souk (UAE)
Account: Google Ads xxxx (and related Merchant Center + Shopify for both sites)

Websites:
* www.hairandbeautysouk.com (HABS)
* www.koreanbeautysouk.com (KBS)

Urgency: This is a reassignment of work that was due and remains incomplete. Access (Google Ads, Merchant Center x2, Shopify, Tag Manager) will be granted immediately on award. Full delivery is required within 2-3 days of access with proactive status updates.

Final hand-over must include a completed checklist confirming every item below. No partial delivery accepted. Apply full QA so nothing is broken.

A. Account Structure – Early Priority (before KBS campaign work)
Separate the two websites into distinct Google Ads accounts under the existing MCC / Manager account for risk management.

Intended structure:
Souk Commerce (MCC)
→ Hair & Beauty Souk
→ Korean Beauty Souk

This must be completed before the KBS campaign is set up or activated.

B. Conversion Tracking (must be fixed and tested first)
* Fix Purchase conversion tracking so that completed Shopify orders are correctly recorded as Purchase conversions in Google Ads with the actual order value.
* Confirm Purchase is the primary conversion action used for bidding.
* Remove/demote View Item, Page View and similar non-purchase events from primary bidding signals.
* Clean up all duplicate conversion actions (currently ~21 actions in three sets).
* Test end-to-end that a real purchase fires correctly and that inflated ROAS (currently driven by View Item) is eliminated.
* Do not increase any budget while tracking is being fixed.

C. Campaign Structure (implement exactly as directed)
HABS – two PMax campaigns only:
1. HABS Korean Products – all Korean brands/products in one campaign. Start at AED 50/day.
2. HABS Non-Korean Products – re-purpose the existing live “HABS – Vivandi – Toppik, Malibu C & Morgans” campaign (do not create a new campaign or reset learning). Include all current Vivandi products + Australian products (NAK, De Lorenzo, The G5IVE) + future non-Korean brands (CeraVe, Cetaphil, etc.). Set it up that all products we add in the future is included - excluding Korean products (that is part of a collection if it helps). Keep budget at AED 20/day.

KBS – one PMax campaign only:
* KBS – All Products – all Korean brands/products. Start at AED 50/day. No brand-level splits.
(Only proceed with KBS campaign setup/activation after the account separation priority above has been addressed.)
D. Product & Feed Checks
* Confirm correct product selection in each campaign (no wrong products, no accidental exclusions).
* Full Merchant Center / product feed health check for both sites (sync, approval status, titles, prices, availability, images, identifiers, brand, URLs, critical errors).
* Confirm campaigns can actually serve the intended products after restructuring.

E. Final Deliverable
Before marking complete, supply a short checklist confirmation covering every point above, plus confirmation that:
* The account separation has been completed or a clear next-step plan is documented.
* The existing Vivandi campaign history/learning was retained and no unnecessary reset occurred.
* Purchase tracking is fixed and tested.
* All duplicate conversion actions have been cleaned up.
* Product eligibility and Merchant Center feeds are clean.

Do not:
* Increase any daily budgets.
* Create extra brand-level campaigns.
* Activate the Australian Products campaign as a standalone campaign.
* Make changes that reset the existing Vivandi campaign learning without explicit confirmation.
* Proceed with KBS campaign work until the account separation priority has been handled.

Work sequentially, keep proactive updates every and flag any genuine technical blockers immediately.

I run a local service business and my customers are all within about a 25 mile radius, so everything I spend has to stay inside that area.



I want Facebook and Instagram ads bringing in enquiries properly. Right now it is either not running or not running well. I am after someone who sets the account up and then actually manages it, not someone who hands me a strategy deck and disappears. That means the campaign structure, the audience targeting, the creative, and the geo settings so I am not paying to reach people an hour away.



A lot of my bookings still come in by phone, so call tracking matters here more than the usual click reporting. I have GA4 on the site, no Meta Pixel that I know of, and I need conversion tracking set up so I can see which ads turn into real enquiries.



Creative is the part I have no idea about. I do not have a photographer or a video person. If a couple of simple images and some rewritten copy will do the job, tell me that.



The budget is small and I want it spent carefully. Start narrow, find what actually converts, widen from there. Twelve solid leads a month at a sensible cost per lead beats fifty people asking about prices who live nowhere near me.



This is not a social media management role. I am not looking for someone to post to my page or grow my followers.



Deliverables:
Facebook and Instagram ad account built or restructured around the services I actually sell
Audience targeting and geo settings tightened to my service area
Meta Pixel installed and conversion events configured
GA4 and GTM wired up so the enquiries show as conversions
Call tracking configured so phone enquiries register too
Two or three creative variations written and set up for testing
Two to three weeks of monitoring and adjustment after launch
A short handover note explaining what is running and why

I have an e-commerce website and I need help improving its organic SEO ranking over the next 2-3 months. We will try your work and see if there is any improvement on the website organic traffic within certain time frame. If the result is consistently growing, we will offer a fixed monthly price for ongoing work. You may utilise your own strategies to make this work as long as they are ethical and acceptable by Google. I will need a fortnightly SEO report for the first 2 months, then one monthly report after that. Any SEO implementation should help keep the site loading efficiently on mobile devices.

We are looking for an experienced Wix Website Designer to build a clean, modern and high-converting website for SYDCONX, a Sydney-based concreting and excavation company servicing Greater Sydney.

Budget: $150–$200 USD Fixed Price
Turnaround: Maximum 7 Days

THE GOAL

This website is not just about looking good.

The main goal is to turn website visitors into enquiries and booked jobs, while also helping SYDCONX build relationships with builders, developers and contractors for ongoing work.

Our target customers include:

* Homeowners
* Builders & Developers
* Contractors
* Commercial clients

SYDCONX works across Residential, Commercial & Civil projects throughout Sydney.

WEBSITE SCOPE

Approximately 5–6 pages:

* Home
* About
* Services
* Projects / Our Work
* Areas We Service
* Contact / Request a Quote

The website must include:

* Premium, modern construction-industry design
* Professional desktop AND mobile design
* Fully responsive across different screen sizes
* Strong Call / Request a Quote CTAs
* Quote/enquiry form
* Click-to-call functionality on mobile
* Project photo & video gallery
* Builder/contractor enquiry section
* Social media integration
* Fast and simple navigation
* Basic image and speed optimisation
* Easy for our team to update after handover

We will provide the logo, branding, professional photos, videos, project footage and business information.

BASIC SEO

We have our own marketing specialist who will handle ongoing SEO, Google ranking and advertising.

We need the designer to provide the basic SEO foundation, including:

* SEO-friendly site structure
* Page titles & meta descriptions
* Correct H1/H2 structure
* Clean URLs
* Image alt text
* Wix basic SEO setup
* Mobile optimisation
* Sitemap/indexing setup
* Google Analytics / Search Console connection where access is provided

You are NOT required to provide ongoing SEO or manage advertising.

MARKETING READY

The website will eventually be used with:

* Google Business Profile / Google Maps
* Google Ads
* Meta Ads
* Local SEO
* Email marketing
* Builder/contractor outreach

SYDCONX services Greater Sydney, although our marketing campaigns will initially focus more heavily on Campbelltown, Macarthur and South West Sydney.

IMPORTANT

We need someone who understands conversion as well as design.

Visitors should immediately understand:

Who we are → What we do → Our previous work → Why they should trust us → How to request a quote.

The website needs to make it extremely easy for someone on mobile to call SYDCONX or submit an enquiry.

TO APPLY

Please send:

1. 3 LIVE Wix websites you personally built
2. Construction, trade or local service-business examples if available
3. Your fixed price
4. Your turnaround time
5. A short explanation of how you would design this website to generate enquiries

Please do not send a generic application.

We are a growing content and marketing company working within the construction industry, so there may be ongoing website projects available for the right designer.

Fixed Budget: $150–$200 USD
Deadline: Maximum 7 Days

We are looking for a results-driven Social Media Ads Specialist with at least 3+ years of proven experience managing Meta Ads (Facebook & Instagram) and Google Ads campaigns. The ideal candidate will be highly skilled in audience targeting, retargeting strategies, and campaign optimization to deliver measurable results.

Note: This role is just for an individual freelancer. We don't work with agencies, people who delegate their work to others, who don't have enough time to prioritize our project.

Responsibilities:
- Create, manage, and optimize Meta Ads and Google Ads campaigns across multiple objectives (traffic, leads, conversions, brand awareness).
- Set up precise audiences, custom audiences, and retargeting funnels.
- Monitor ad performance daily and provide detailed reports with key metrics (CTR, CPC, CPM, ROAS, conversions, etc.).
- Test and iterate ad creatives, copy, and targeting to maximize ROI.
- Collaborate with the team to align campaigns with business goals and objectives.
- Provide strategic recommendations for improving campaign efficiency and performance.

Requirements:
- Experience with A/B testing, landing page optimization, and funnel strategy.
- Knowledge of analytics tools like Google Analytics, Facebook Analytics, or other ad tracking platforms.
- Minimum 3 years of hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of audience segmentation, retargeting, and conversion optimization.
- Ability to analyze performance data and provide actionable insights.
- Proven track record of achieving measurable results through paid social campaigns.
- Excellent communication skills and ability to provide daily or regular performance updates.
- Self-driven and able to work independently without constant supervision.

Deliverables:
- Daily/weekly ad performance reports with actionable insights.
- Recommendations for ongoing optimizations.
- Set up and management of campaigns from strategy to execution.

Here is what I need done:Optimize my existing, verified Google Business Profile (update description with local DFW keywords, check service categories, and align photos).Set up basic WordPress maintenance automation (backups, security, and connecting Google Analytics/Search Console properly).Do a quick on-page SEO foundation pass (ensuring titles, meta tags, and sitemaps are active using RankMath or Yoast).Could you let me know if you handle this type of project as a one-time flat fee, and what your estimated cost and turnaround time would be?

We're bringing on one senior paid media manager to own media buying across a portfolio of brands - wellness and med spa, restaurants and hospitality, B2B SaaS, professional services, franchise, e-commerce, and everything in between. You'd be the paid media brain in the room, not a button-pusher.

PLATFORMS, IN ORDER OF PRIORITY
1. Meta (Facebook/Instagram) - the biggest focus
2. Google Ads / PPC - co-primary
3. LinkedIn Ads
4. TikTok Ads

Ideally you're strong across all four. Meta and Google are non-negotiable.

WHAT YOU'LL DO
- Build, launch, and optimize campaigns end to end across multiple accounts
- Write the ad copy: hooks, primary text, headlines, RSA assets, landing page angles
- Direct creative. You won't be producing assets yourself, but you'll brief the designers and editors and tell us what's good vs. bad and what will actually convert
- Own tracking and the tech: pixels, CAPI, GA4, GTM, conversion actions, UTM hygiene, offline/CRM conversions where relevant
- Audit inherited accounts and tell us the truth about what's broken
- Deliver clean weekly/monthly reporting with plain-English insight, not a screenshot of the dashboard
- Communicate clearly and directly with the rest of the team

WHO WE'RE LOOKING FOR
- 4+ years running paid media with real budget accountability
- Genuinely strong writer - clear, persuasive, no fluff
- Comfortable being handed a messy account and turning it around
- Excellent English and communication; fast, proactive, responsive
- Using Claude / AI in your workflow is a big plus
- Individual freelancers only. No agencies, no subcontracting, no white-label shops

HARD REQUIREMENTS (we filter on these)
- 95%+ Job Success Score
- $10,000+ earned on Upwork
- Individual freelancer account, not an agency

THE DETAILS
- Ongoing and long-term, starting ASAP
- Roughly 10 hours/week to start, $25-40/hr depending on experience, with room to grow as we add accounts
- You'll work alongside a project manager, designers, and a web team

HOW TO APPLY - keep it short and specific
1. Which platform are you strongest on, and what's your rough split between Meta and Google?
2. Two accounts you've personally run: industry, monthly spend, where the account was when you got it, and where it was 90 days later.
3. The first thing you check when auditing a Meta account you've never seen before.

Start your proposal with the word "Benchmark" so we know you read this.

Skip the templates - we read every proposal.

Spent over 5k usd in meta ads not getting any good results want to try maybe google ads or TikTok marketing channel.

.

Freelance Digital Marketing Specialist – SEO, SEM, SMM & Analytics for BGood Honey Spreads
Job Title

Digital Marketing Freelancer / Specialist – SEO, Google Ads, Social Media & Analytics for FMCG Brand

About the Brand

BGood is a growing food brand offering a range of delicious Honey Spreads and Natural Honey products.

Our Honey Spreads are available in multiple flavours, including:

Chocolate
Coffee
Dates
Lemon Ginger
Mango Curcumin
Hibiscus Lemon

We are looking to build BGood into a strong consumer brand through digital marketing, content, search visibility, social media and performance marketing.

Our website: www.mybgood.com

We are looking for an experienced freelance digital marketing professional or small specialist team who can take responsibility for our digital marketing activities and help us build traffic, engagement, leads/sales and brand awareness.

Scope of Work

The assignment will cover three major areas – SEO, SEM and SMM – with Analytics integrated across all three.

1. SEO – Search Engine Optimization

The freelancer will be responsible for developing and implementing an SEO strategy for BGood.

Responsibilities
Complete SEO audit of the website
Keyword research for:
Honey spreads
Breakfast spreads
Natural honey
Chocolate spreads
Healthy food alternatives
Relevant flavour/product searches
Long-tail and commercial-intent keywords
Competitor keyword research
Keyword mapping for products, collections and content
On-page SEO
Meta titles and descriptions
Heading structure
Internal linking
Image ALT tags
Product-page SEO
Collection/category SEO
Technical SEO recommendations
URL and indexing review
Sitemap and robots.txt review
Schema/structured-data recommendations
Google Search Console management
Identification of ranking opportunities
Content strategy for organic search
Blog/article recommendations
Backlink strategy
Link-building opportunities
Local/India-focused search opportunities where relevant
Monthly SEO reporting
Expected SEO Outcome

The objective is to progressively increase:

Organic traffic
Keyword rankings
Non-branded search visibility
Product-page visibility
Organic conversions
Revenue generated through organic search

We are looking for sustainable SEO rather than short-term or spammy link-building techniques.

2. SEM – Google Ads / Paid Search

The freelancer will plan, execute, manage and optimize paid search campaigns.

Responsibilities
Google Ads account audit/setup
Keyword research
Search campaigns
Shopping campaigns where appropriate
Performance Max campaigns where appropriate
Brand campaigns
Non-brand campaigns
Product-focused campaigns
Competitor/market opportunity research
Ad-copy creation
Ad extensions/assets
Audience targeting
Remarketing
Conversion tracking
Campaign structure and segmentation
Budget allocation
Bid strategy
Search-term analysis
Negative keyword management
Landing-page recommendations
A/B testing
Continuous campaign optimization
Important

We do not want someone who simply creates campaigns and leaves them running.

The freelancer should actively:

Analyse → Optimize → Test → Measure → Improve

on a regular basis.

SEM KPIs

Depending on the campaign objective:

Impressions
CTR
CPC
Conversion rate
Cost per acquisition
ROAS
Revenue
Shopping/paid-search sales
Search impression share
3. SMM – Social Media Marketing

The freelancer will be responsible for developing and managing BGood's social media presence.

Platforms

Primary platforms:

Instagram
Facebook
YouTube

LinkedIn may also be used selectively for brand/company communication.

Responsibilities
Social media strategy
Monthly content calendar
Content themes
Post ideas
Reel ideas
Short-form video concepts
Captions
Hashtags
Creative briefs
Engagement strategy
Community management recommendations
Product storytelling
Brand storytelling
Festival/seasonal campaigns
User-generated content strategy
Influencer collaboration strategy
Social media advertising
Meta Ads
Retargeting campaigns
Audience development
Campaign testing
Competitor monitoring
Content Direction

We want BGood to be positioned primarily as a delicious, enjoyable food product and a better everyday choice, rather than communicating it as a medicinal product.

Content should therefore focus on:

Taste
Flavours
Food experiences
Breakfast ideas
Recipes
Ways to enjoy BGood
Family moments
Everyday consumption
Convenience
Ingredients
Product discovery
Brand story
Lifestyle
Emotional storytelling

We want content that makes consumers want to try the product, rather than simply listing product features.

4. Analytics & Performance Measurement

Analytics will be an integral part of the assignment.

The freelancer should be comfortable working with:

Google Analytics 4
Google Search Console
Google Ads
Meta Ads Manager
Meta Insights
Shopify analytics
Looker Studio or equivalent reporting tools
Responsibilities
Ensure tracking is properly configured
GA4 audit
Conversion tracking
E-commerce tracking
Google Ads conversion tracking
Meta Pixel / relevant tracking
Campaign attribution
Traffic analysis
Funnel analysis
Landing-page performance
Product performance
Customer acquisition analysis
Organic vs paid traffic analysis
Monthly performance dashboard

The freelancer should be able to answer questions such as:

Where are visitors coming from?
Which campaigns are working?
Which products are getting attention?
Which channels are generating sales?
Where are customers dropping off?
What should we change next month?

5. Integrated Digital Marketing Strategy

We are not looking for three separate activities operating independently.

We want SEO + SEM + SMM + Analytics to work together.

For example:

SEO data → identify high-performing keywords

↓

SEM → test commercial keywords and messaging

↓

SMM → develop content around successful themes

↓

Analytics → measure traffic, engagement and sales

↓

Insights → optimize the next campaign

The freelancer should therefore be able to look at the complete digital marketing funnel, not just individual platforms.

6. Competitor Research

The freelancer will also be expected to periodically analyse competing brands in categories such as:

Honey
Honey spreads
Breakfast spreads
Chocolate spreads
Natural/healthy food products
Premium food brands

The analysis should cover:

SEO visibility
Keywords
Google Ads
Social media
Content strategy
Offers
Product positioning
Engagement
Creative strategy
Website experience

The objective is to identify gaps and opportunities for BGood.

7. Monthly Deliverables

The freelancer should provide a monthly digital marketing plan covering:

SEO
SEO activities completed
Keyword ranking report
Organic traffic report
Technical issues
Content recommendations
Backlink activities
Next month's SEO priorities
SEM
Campaign performance
Spend
Clicks
CTR
CPC
Conversions
CPA
ROAS
Revenue
Optimization actions
Next month's campaign plan
SMM
Content calendar
Posts/reels published
Engagement
Reach
Followers
Best-performing content
Paid social performance
Recommendations
Analytics
Website traffic
Sources/channels
User behaviour
Product performance
Conversion funnel
E-commerce performance
Key insights
Recommended actions
8. What We Expect From the Freelancer

We are looking for someone who:

Has proven experience in digital marketing
Has worked with FMCG / food / D2C / e-commerce brands
Understands both organic and paid marketing
Has hands-on experience with Google Ads
Has hands-on experience with Meta Ads
Understands technical and on-page SEO
Can analyse GA4 and Search Console
Understands e-commerce conversion funnels
Can work independently
Can provide strategic recommendations
Is comfortable working with data
Tests and optimizes campaigns continuously
Communicates clearly
Can provide measurable monthly reports
9. Preferred Experience

Preference will be given to freelancers who can demonstrate previous work with:

FMCG / Food / D2C / E-commerce / Consumer Brands

Experience in launching or scaling a relatively new consumer brand will be an advantage.

Candidates should provide actual examples/case studies, wherever possible.

10. Proposal Requirements

When applying, please provide:

Brief introduction
Years of digital marketing experience
Experience with FMCG/D2C/e-commerce brands
SEO experience
Google Ads experience
Meta Ads experience
GA4/Analytics experience
Examples of previous campaigns
Case studies with measurable results
Your proposed digital marketing strategy for BGood
Recommended monthly activities
Expected working hours/month
Monthly professional fee
Advertising/media budget recommendation, separately from your professional fee
Tools/software you will use
Reporting format you provide
Whether you will work individually or as a team
Availability and expected start date

Please do not send generic proposals. Applications without relevant examples of previous work may not be considered.

11. Engagement

We are looking for a freelancer for an ongoing engagement, rather than a one-time project.

The initial engagement can be considered for 3 months, with continuation based on performance, quality of work and achievement of agreed objectives.

The freelancer will work closely with the BGood team to develop and execute the digital marketing strategy.

12. Important Note

We are looking for a hands-on digital marketing partner, not just someone who prepares reports.

The selected freelancer should be willing to:

Plan → Execute → Monitor → Analyse → Optimize → Report

and continuously recommend improvements based on actual performance data.

The objective is to build BGood into a recognizable consumer brand and generate measurable growth through digital channels.

Skills: SEO, Google Adwords, Facebook Marketing, Google Analytics, Search Engine Marketing, Digital Marketing, Instagram Marketing

We're looking for someone to own our marketing and actually move the numbers — not just report on them.

What you'll do

- Plan and run SEO: technical fixes, on-page, content strategy, link building
- Manage paid campaigns (Google/Meta)
- Own analytics: GA4, Search Console, reporting that leads to decisions
- Advise on positioning, messaging, and where to spend next

What we're after

3+ years in SEO or digital marketing, with results you can point to
Can explain strategy to non-marketers without the jargon
Self-directed — you'll have a lot of room here


Send a CV and a short note about a campaign you're proud of

We are an online hair & beauty e-commerce business operating stores in Australia and the UAE. We need an experienced Google Ads specialist for an urgent September project, with an opportunity for ongoing monthly work.

SEPTEMBER: Urgent reassignment covering Google Ads account separation for Hair & Beauty Souk/Korean Beauty Souk, conversion tracking fixes, campaign restructuring, Merchant Centre/product feed checks and full QA. Full scope will be provided. Delivery is required within 48 hours of access, with proactive updates every 12 hours.

September budget: INR 500–800 FIXED. Do not bid and then haggle. Your bid will be accepted or rejected.

OCTOBER+: Successful September delivery may lead to ongoing monthly work across Google Ads, Merchant Centre, Search Console, GA4, conversion tracking and Shopify for multiple e-commerce websites. October budget: INR 1,000–1,200 FIXED/month.

We want a reliable freelancer who personally does the work. If you outsource, cannot meet deadlines or may cancel after accepting, DO NOT BID.

Apply only if you have genuine hands-on experience. Include examples, years of experience, September fixed price and availability.

Skills: Google Adwords, Google Analytics, Google Tag Management, Google Ads

My Google Business Profile is already claimed and verified, but it is not showing up as prominently in local search as I know it can. I want a specialist who can focus squarely on the ranking factors tied to citations and listings.

Here’s what I need:
• A full audit of existing NAP citations to spot inconsistencies.
• Clean-up and correction of any mismatched or duplicate listings.
• Creation of new, high-authority local citations that align perfectly with my business details and target service area.
• Clear before-and-after reporting so I can see the impact on local pack visibility and organic impressions.

All work should be white-hat, follow Google Business Profile guidelines, and avoid any tactics that could trigger suspensions. If you have proven success elevating local rankings through citation management and can communicate progress in plain language, I’m ready to get started.

Skills: Internet Marketing, SEO, Link Building, Marketing, Google Analytics, Digital Marketing, Content Marketing, Google Ads

I am currently evaluating digital marketing agencies for a new e-commerce venture that is in the pre-launch/early-stage phase.
At this stage, I would like to understand your capabilities, approach and commercials without sharing detailed business/product information. I can provide the business category and detailed information during the discussion/after initial evaluation.
Please share a proposal/quotation covering the following:
1. Digital Marketing Strategy
Initial market and audience research
Customer segmentation and persona development
Competitor analysis
Go-to-market digital strategy
Customer acquisition funnel
Channel strategy and launch plan
2. Performance Marketing
Meta Ads (Instagram/Facebook)
Google Ads
Google Shopping, if applicable
Retargeting campaigns
Lead-generation and conversion campaigns
Campaign optimization and scaling
3. Organic & Content Marketing
Social media strategy
Content calendar
Reels/short-form video strategy
SEO strategy
Blog/content strategy
Influencer/creator marketing strategy
4. E-commerce Marketing
Website conversion optimization (CRO)
Landing-page strategy
Customer journey/funnel optimization
Abandoned-cart strategy
Email marketing
WhatsApp marketing/automation
Customer retention and repeat-purchase strategy
5. Analytics & Tracking
Google Analytics 4
Google Search Console
Meta Pixel/Conversions API
Google Ads conversion tracking
Campaign attribution
Monthly performance dashboard
6. Pre-launch Support Please also provide your recommended activities for the 30–60 days before launch, including audience building, lead/waitlist generation and market validation campaigns.
7. Campaign Management Please specify:
Number of campaigns included
Number of creatives included
Number of revisions
Platforms covered
Frequency of optimization
Reporting frequency
Dedicated account manager/team
8. Commercials
Please provide a detailed breakup of:
One-time strategy/setup fee
Monthly retainer
Performance marketing management fee
Creative/content charges
Video/Reels production charges
Influencer marketing management fee
SEO charges
Email/WhatsApp marketing charges
Any technology/software charges
GST and other applicable charges
Please separately mention your professional fees and the recommended advertising/media budget. I would like to keep the agency fee and actual advertising spend clearly separated.
9. Expected Initial Budget Options
Please provide recommended plans for:
Starter: ₹50,000/month media budget
Growth: ₹1,00,000/month media budget
Scale: ₹3,00,000/month media budget
For each option, please indicate the expected agency fee, deliverables and recommended channel mix.
10. Experience
Please share:
Relevant e-commerce projects
Similar startup/pre-launch experience
Case studies
Typical CAC/ROAS benchmarks achieved in relevant categories, where you can disclose them
Client references, if available
At this stage, I am primarily looking to compare agencies based on their strategic approach, deliverables, team structure and commercials.
Please send the proposal in a structured format with scope, deliverables, timelines and pricing clearly separated.

Skills: Internet Marketing, SEO, Facebook Marketing, Advertising, Social Media Marketing, Content Marketing, Google Ads

PROJECT OVERVIEW

I own nina.institute, Hostinger hosting, and Microsoft 365 email.

I need an experienced WordPress/Elementor developer to build a classic, professional, modern, clean and easy-to-manage website for NINA Institute, focused on nutrition education, courses and workshops.

I want a simple course-focused experience similar in clarity and course presentation to professional training websites such as Plan At B. This is only a reference for simplicity and structure. Do not copy their design or content. I want an original NINA design and branding.

Main visitor journey:

Understand NINA → Explore Courses → See Price & Duration → Detailed Course Page → Understand Curriculum/Benefits → Enquire/Register/Enroll

PHASE 1 – WEBSITE + COURSE CATALOGUE
1. HOME PAGE

Include:

NINA branding and hero section
What NINA is
Nutrition education/training positioning
Featured/popular courses
Course cards with price and duration
Workshops
Why learn with NINA
Founder introduction
Testimonials/reviews
Blog/educational content
Enroll/Enquiry/WhatsApp CTA
Professional footer

The design should be clean, trustworthy and easy to understand.

2. ABOUT NINA

Include:

About NINA
Mission
Vision
What NINA teaches
Nutrition education approach
Who NINA is for
Why NINA was created

I will provide the actual content.

3. COURSES

Create a professional course catalogue.

Each course card should show:

Image
Course name
Short description
Price
Duration
Level
Online/Offline/Live/Recorded status where applicable
Certificate information
View Course
Enroll/Register

Example:

Nutrition Fundamentals
10 Hours | Beginner | Online
₹4,999
Short description...
View Course

4. INDIVIDUAL COURSE PAGE – MOST IMPORTANT

Create a professional reusable Elementor course-page template.

Each course page should include:

Course Header

Course name
Short description
Image/video if available
Price
Duration
Level
Mode
Certificate information
Enroll/Register
WhatsApp

Course Details

Course overview
What You Will Learn
Learning outcomes
Course curriculum
Who Should Join
Course benefits
Materials Included
Requirements
Instructor
Upcoming Batch
Certificate
Course Price
FAQ
Final CTA
Curriculum

Present curriculum professionally using modules/chapters/lessons.

Example:

Module 1 – Fundamentals

Lesson 1
Lesson 2
Lesson 3

Module 2 – Macronutrients

Lesson 1
Lesson 2
Lesson 3

Module 3 – Practical Nutrition

Lesson 1
Lesson 2

Important: Curriculum is for website presentation only in Phase 1. No LMS/student dashboard is required now.

Upcoming Batch

Should support:

Start date
Duration
Schedule
Mode
Seats if applicable
Fee
FAQ

Include common questions such as beginner suitability, live/recorded format, duration, certificate, materials, registration and refund policy.

5. REUSABLE COURSE TEMPLATE – VERY IMPORTANT

Create ONE professional Elementor course template that I can duplicate myself for:

Nutrition Fundamentals
Advanced Nutrition
Sports Nutrition
Weight Management
Clinical Nutrition
Future NINA courses

I must be able to edit myself:

Course title
Description
Price
Duration
Level
Images
Curriculum
Batch dates
Instructor
Benefits
FAQs
Certificate information
Other course details

I should not need a developer every time I launch a new course.

6. WORKSHOPS / SHORT COURSES

Create a reusable Workshops page supporting:

Workshop title
Description
Date
Duration
Mode
Fee
Target audience
What participants learn
Registration/enquiry
WhatsApp
7. ABOUT FOUNDER

Create a professional Founder page supporting both NINA Institute branding and my personal branding.

Include sections for:

Founder photo
My journey
Why I entered nutrition
Why I created NINA
Nutrition philosophy
Experience/education
Vision for NINA
YouTube/social links

I will provide the information.

8. BLOG

Create an easy-to-manage WordPress blog.

I should be able to:

Create/edit posts
Add images
Add categories
Add featured images
Publish articles

The blog will cover nutrition education, nutrition myths, practical guidance and NINA updates.

9. CONTACT

Include:

Name
Email
Phone
Message
Contact information
WhatsApp
Social links
Enquiry form

Form submissions must reach my email.

10. PAYMENT / REGISTRATION

Basic online payment integration for course/workshop registration using an agreed Indian payment gateway such as Razorpay or another suitable gateway.

The payment account must be owned by me. Freelancer should configure the integration but must not create the payment account under their personal email.

Gateway/transaction fees are separate from development cost.

11. WHATSAPP

Add a visible WhatsApp enquiry/contact button.

Course pages should have a CTA such as:

“Ask About This Course”

12. BASIC SEO

Include:

SEO-friendly page structure
Page titles
Meta descriptions
Proper headings
Clean URLs
Image alt text
Sitemap/indexing setup
Basic on-page SEO
Mobile-friendly SEO
Basic schema where appropriate

Ongoing SEO/content marketing is not included.

13. GOOGLE ANALYTICS + SEARCH CONSOLE

Set up/connect:

Google Analytics
Google Search Console

These accounts must remain under my ownership.

14. MOBILE + SPEED

Website must work properly on:

Desktop
Laptop
Tablet
Mobile

Optimize images, loading speed, Elementor performance, basic caching and mobile performance. Core Web Vitals should be optimized where reasonably achievable.

15. SSL + SECURITY + BACKUP

Include:

HTTPS/SSL using available Hostinger SSL
Basic WordPress security
Spam protection for forms
Backup configuration
Basic restore procedure

Please explain backup/restore during training.

16. DESIGN REQUIREMENT

I want the website to be:

Classic
Professional
Modern
Clean
Trustworthy
Education-focused
Premium but not over-designed
Easy to navigate
Excellent on mobile

It should look like a professional nutrition education institute, not a generic business template or ordinary e-commerce website.

Plan At B is only a reference for:

Simplicity
Course presentation
Pricing visibility
Course details
Curriculum presentation
Personal-brand positioning

Create an ORIGINAL NINA design.

17. CONTENT / MATERIALS

Content is partially ready, not 100% finalized.

I currently have:

NINA concept
Founder journey/information
Some course details
Course ideas
Some images
Reference websites

I will provide additional content progressively.

Please start with the website structure/design and use reasonable professional placeholders where final content is not yet available.

I am not asking for unlimited copywriting. Basic formatting and placement of the content I provide is expected.

Student learning materials such as complete PDFs, videos, assignments and quizzes are NOT required in Phase 1. Phase 1 only needs to present the course information and curriculum professionally.

18. OWNERSHIP – VERY IMPORTANT

The website must be developed directly on my existing Hostinger account and nina.institute domain.

I retain 100% ownership/control of:

Domain
Hostinger
WordPress
Database
Website files
Theme
Plugins
Content
Images/assets
Google Analytics
Search Console
Payment gateway
Required licenses/accounts

The permanent website must not be hosted on freelancer-owned hosting.

No essential account should be created under the freelancer's personal email.

Any paid theme/plugin must be disclosed before installation, including name, cost, recurring/one-time fee, license owner and transferability.

No nulled/cracked themes or plugins.

19. HANDOVER + TRAINING

After completion, I require 1–2 hours of live screen-sharing training covering:

WordPress
Elementor
Editing pages
Editing course pages
Duplicating course templates
Adding future courses
Changing prices
Changing batch dates
Editing curriculum
Changing images
Adding testimonials
Creating blog posts
Managing enquiries
Basic plugin updates
Backup/restore
The goal is for me to independently manage the website after handover.
20. POST-LAUNCH SUPPORT
Please specify how many days of bug-fix support are included after launch.
Support should cover bugs/problems related to the delivered Phase 1 website.
New features/functionality requested later can be quoted separately.

PHASE 2 – FUTURE LMS
NOT REQUIRED NOW.
The website should be structured so an LMS can be added later.
Possible future features include:
Student login/registration
Student dashboard
Course enrollment

Do not build these in Phase 1.
PHASE 2 – FUTURE LMS

NOT REQUIRED NOW.

The website should be structured so an LMS can be added later.

Possible future features include:

Student login/registration
Student dashboard
Course enrollment
Payment → automatic enrollment
Video lessons
PDF/resources
Assignments
Quizzes
Progress tracking
Certificates
Automated emails
Batch management
Do not build these in Phase 1.
COMPLETION CRITERIA
Phase 1 is complete when:
All agreed pages are live on nina.institute under HTTPS.
Website works on desktop/tablet/mobile.
Course catalogue works.
Individual course template works.
I can duplicate and edit a course myself.
Prices/dates can be changed easily.
Curriculum can be updated.
Workshops can be added/edited.
I can publish blog posts.
Contact/enquiry form works.
WhatsApp works.
Agreed payment integration works.
Google Analytics receives data.
Search Console is connected.
Backup/security is configured.
All accounts/access remain under my ownership.
Training is completed.
No critical responsive/mobile issues remain.
QUESTIONS FOR FREELANCERS
Please answer clearly:
Can you build directly on my existing Hostinger account?
Please show 2–3 education/training/institute websites you have built.
Who will personally design/develop the website?
Is Elementor Pro required?
Are any paid themes/plugins required?
Does your quoted price cover the complete Phase 1 scope?
Will additional work be charged without my approval? No additional paid work should be done without my approval.
Can you provide 1–2 hours of live training?

Skills: Website Design, SEO, WordPress

We are a digital marketing agency in need of an SEO reporting specialist to rebuild our monthly client SEO reporting process.

Each month, our salon and spa clients receive a branded "Organic and Local SEO Report" (year-over-year, typically a 31-day period) covering:

- Organic SEO Overview: organic traffic trends from GA4, average Google position and service-page position from Search Console, impressions, clicks, users, sessions, engagement rate, bounce rate, and average session duration, each with year-over-year change
- Traffic Channels and Top Organic Pages: a channel breakdown (organic search, paid social, direct, referral, and so on) and a top-landing-page table with sessions, engagement rate, average time, and SERP position
- Local SEO Overview: Google Business Profile data including profile views, website clicks, calls, direction requests, top search keywords with impression share, and a maps-versus-search impressions breakdown
- Reviews and Posts: showing thimbnails of recent GBP reviews with owner responses and recent GBP posts for the period

We need someone who can both rebuild the existing reporting template and workflow behind these reports and suggest improvements where they see opportunity for improving the reports, which is why we are seeking someone with specific SEO experience,

What the work involves:
- Building a repeatable monthly reporting template that pulls data from GA4, Google Search Console, and Google Business Profile insights via their APIs.
- Reducing the manual work involved in assembling each report so the reports are automatically generated and emailed on the same date.
- Matching our current report data and branding, or proposing an improved version for our review
- Producing monthly reports for our full salon and spa client roster on a recurring cycle
- Flagging notable trends worth a client's attention, such as cases where rankings improve while traffic or clicks decline

Ideal experience:
- Strong working knowledge of GA4, Google Search Console, and Google Business Profile insights
- Comfortable scripting or automating recurring data pulls and report generation
- Experience building white-label client reporting
- Familiarity with organic and local SEO for multi-location or businesses is a plus.

Deliverables:
- A rebuilt reporting template and workflow, documented so our team can maintain it
- Monthly client-ready SEO reports, formatted to match our current branding and standards (sample reports available on request).
- A brief handoff or training session so our internal team understands how the system works

I need help organizing and properly setting up all my ad accounts and tracking for my Shopify store. The work includes reviewing and tidying up existing accounts, ensuring everything is set up correctly, and making sure tracking is accurate across platforms. I want someone who can handle Google Ads, Google Analytics 4, Google Business, Meta Ads, and Snapchat Ads. The goal is to create a clean, organized setup that supports effective campaign management and performance tracking.

We need an SEO Specialist to improve our website’s visibility and organic traffic. The role includes conducting keyword research, optimizing on-page elements, improving site structure, and supporting content improvements. You should be able to analyze current performance, identify opportunities, and implement practical SEO strategies that help grow our online presence. Experience working with websites and delivering measurable results is important for this project.

Project overview:
Art of Yost is an established artist brand preparing for an art show in Tampa on October 15, followed by Miami Art Week/Art Basel.
We are improving the brand’s Shopify customer experience and building a measurement system across website activity, ecommerce, original-art inquiries, collector leads, events, QR codes, email and future advertising.

Art of Yost does not currently have a Google Analytics account or established analytics infrastructure. We need a US-based analytics specialist to build the foundation from the ground up, validate it before Tampa and document it for long-term ownership.

This is not intended to be a temporary event-tracking setup. The immediate priority is Tampa, but the system must also support Miami/Art Basel, future events, ecommerce growth and ongoing business decisions.

Project team and ownership
You will collaborate with:

Bradford, who leads strategy, project coordination and approvals

ECOMPLIX, which owns Shopify UX/UI, pages, forms, fields and Shopify-side tracking hooks

A Klaviyo/CRM specialist, who owns CRM configuration, consent, segmentation, lead routing and lifecycle automation

Alex Yost and the Art of Yost team, who provide business, artwork and customer information

You will own Google Analytics, Search Console, measurement architecture, event requirements, source standards, analytics validation and reporting documentation.

Phase 1 objectives
The initial engagement should:
- Establish client-owned Google analytics accounts and properties
- Configure GA4 and Google Search Console
- Determine whether Google Tag Manager is needed and configure it if appropriate
- Implement reliable Shopify ecommerce measurement
- Measure separate Print and Original customer journeys
- Track collector inquiries, VIP registration and other important lead actions
- Establish a consistent UTM, QR and campaign-source framework
- Support Tampa’s landing pages and artwork-specific QR journeys
- Coordinate data requirements with ECOMPLIX and the Klaviyo specialist
- Validate the full system before Tampa
- Establish reporting that can compare Tampa, Miami/Art Basel and ongoing website performance
- Leave Art of Yost with clear ownership and documentation

Required scope and deliverables
1. Client-owned analytics account setup
Guide the creation and configuration of the required client-owned Google assets, including:
- Google Analytics account
- GA4 property and web data stream
- Google Search Console property
- Google Tag Manager account and container, if appropriate
- User roles and access permissions
- Data-retention settings
- Internal-traffic filters
- Referral exclusions, where needed
- Appropriate timezone, currency and business settings
- Art of Yost must retain administrative ownership of all accounts, properties, containers and data.
- The specialist should document which Google account owns each asset and who has administrative, editing and viewing access.

2. Current-state assessment
Review the Shopify store and any existing tracking or Google-related installations to identify:
- Existing tags, pixels, apps or scripts
- Duplicate or conflicting tracking
- Shopify’s current analytics configuration
- Existing search-verification records
- Checkout and payment-provider tracking limitations
- Privacy and consent implications
- Any historical data sources that should be preserved
- Technical requirements that ECOMPLIX must implement
- Because no confirmed GA4 property exists, the specialist should verify that no older or unknown property is already collecting data before creating the new system.

3. Measurement architecture
- Create a written measurement plan connecting business objectives to customer actions and reporting.
- The plan should cover these primary journeys:
Print journey
- Collection and product discovery
- Product-detail views
- Edition or product-option selection
- Add to cart
- Begin checkout
- Purchase
- Revenue
- Product and edition performance
- Checkout abandonment, where measurable
- Original-art journey
- Original-art page views
- Artwork engagement
- Inquiry initiation
- Inquiry submission
- Consultation request
- Contact action
- Related-print exploration
- Available versus Collected artwork engagement
- Collector and VIP journey
- VIP or collector form views
- Form starts, if practical
- Form submissions
- Collector-list registration
- Artwork or collection interest
- Event-lead capture
- Movement from inquiry to purchase when the required data becomes available
- Event and QR journey
- Tampa landing-page sessions
- Artwork-specific QR visits
- General VIP QR visits
- General Print or discovery QR visits
- Event source and artwork identifier
- Original inquiries generated at the event
- Print purchases associated with the event
- VIP registrations associated with the event
- Future Miami/Art Basel traffic and conversions

The measurement plan should identify:
- Business question
- User action
- Event name
- Trigger
- Required parameters
- Conversion or key-event status
- Implementation owner
- Reporting destination
- Testing method
- Avoid unnecessary custom events when a standard GA4 ecommerce event is appropriate.

4. GA4 and Shopify ecommerce implementation
Configure and validate GA4 for the Shopify store, including the appropriate standard ecommerce events, such as:
- view_item_list
- select_item
- view_item
- add_to_cart
- view_cart
- begin_checkout
- add_shipping_info
- add_payment_info
- purchase

Where technically available, ensure events contain accurate parameters such as:
- Product ID
- Product name
- Product category
- Original or Print classification
- Edition or variant
- Price
- Quantity
- Transaction ID
- Revenue
- Currency
- Source and campaign information
- The specialist must confirm:
- Purchases are not recorded more than once
- Revenue and transaction information match Shopify
- Internal or test transactions can be identified
- Payment or checkout referrals do not incorrectly replace the original source
- Theme and integration changes do not create duplicate events
- Shopify’s native integrations, apps and custom tracking do not conflict

5. Lead and inquiry measurement
Define, configure and validate measurement for:
- Original-art inquiry submissions
- Consultation requests
- VIP or collector registrations
- General email registrations
- Contact-form submissions
- Print-interest actions
- Artwork-specific lead submissions
- Click-to-email and click-to-call actions, if strategically useful
- Klaviyo form submissions, where measurable
- Successful form completion rather than button clicks alone
The specialist should coordinate with ECOMPLIX and the Klaviyo specialist to ensure that:
- GA4 records the appropriate conversion action
- Klaviyo receives the lead and required profile properties
- Event, artwork and source identifiers use consistent naming
- Personally identifiable information is not sent to GA4

6. UTM and source taxonomy
Create a practical, documented UTM and source-naming system for:
- Tampa
- Miami/Art Basel
- Artwork-specific QR codes
- General event QR codes
- Email
- Instagram
- Facebook
- Organic social
- Meta Lead Ads
- Partnerships
- Influencers or collaborators
- Press
- Paid campaigns
- Direct outreach
- Future events
- The framework should define standards for:
- utm_source
- utm_medium
- utm_campaign
- utm_content
- utm_term, when appropriate
- Event identifier
- Artwork identifier
- QR identifier
- Landing-page destination
- Naming, capitalization and formatting rules

The system should be simple enough for the Art of Yost team to use consistently.

7. Tampa QR measurement
Coordinate with ECOMPLIX before Tampa QR codes are finalized.
ECOMPLIX will create and test up to:
- 15 artwork-specific QR codes
- 1 general VIP QR code
- 1 general Print or discovery QR code
- The analytics specialist will:
- Approve the final UTM and source taxonomy
- Define the destination URL requirements
- Provide the required campaign, artwork and source parameters
- Confirm how QR sessions and conversions will appear in GA4
- Coordinate identifiers with Klaviyo
- Validate all final URLs before codes are frozen
- Participate in QR testing on real mobile devices
- Confirm that scans, sessions, inquiries, registrations and purchases can be evaluated
- A client-owned dynamic QR platform is preferred so destinations can be updated without reprinting the codes.
- The specialist is not expected to design or print QR codes.

8. Search Console setup
Create and configure a client-owned Google Search Console property.
The scope should include:
- Domain or URL-prefix property recommendation
- Ownership verification
- Sitemap submission
- Indexing review
- Coverage and crawl review
- Identification of obvious indexing problems
- Connection between Search Console and GA4, where appropriate
- Baseline organic-search reporting
- Documentation of findings that require ECOMPLIX action
This is a technical measurement and monitoring setup. A comprehensive SEO content strategy is not required unless separately proposed and approved.

9. Privacy and consent coordination
Review the analytics implementation for appropriate privacy and consent handling.
This should include:
- Identification of tracking technologies in use
- Coordination with ECOMPLIX on any required website-side consent implementation
- Coordination with the Klaviyo specialist on consent distinctions
- Prevention of personally identifiable information entering GA4
- Assessment of Google Consent Mode requirements
- Documentation of any legal or policy questions requiring professional legal review
- The specialist is not expected to provide legal advice.

10. Dashboard and reporting
Build a practical reporting view in GA4, Looker Studio or another agreed client-owned reporting environment.
At minimum, reporting should help the team understand:
- Website traffic and source
- New versus returning visitors
- Print-product engagement
- Original-art engagement
- Ecommerce conversion
- Revenue and transactions
- Original inquiries
- VIP or collector registrations
- Artwork-level interest
- QR-code performance
- Tampa traffic, leads and sales
- Email and social traffic
- Campaign performance
- Device and mobile performance
- Funnel drop-off
- Data-quality issues
- The reporting structure should allow future comparison across:
- Pre-Tampa baseline
- Tampa event activity
- Post-Tampa follow-up
- Miami/Art Basel
- Post-Art Basel performance
- Ongoing website and campaign results
The dashboard should emphasize useful business decisions rather than vanity metrics.

11. Tampa measurement and post-event review
Before Tampa, establish:
- Baseline reporting
- Primary KPIs
- Key events and conversions
- Testing criteria
- Event-source definitions
- A simple procedure for recording offline original-art sales or qualified inquiries when appropriate
After Tampa, provide an initial performance readout covering:
- QR scans and website sessions
- Most-viewed artworks
- Print and Original journey behavior
- VIP registrations
- Original inquiries
- Ecommerce transactions and revenue
- Traffic sources
- Mobile performance
- Tracking failures or data-quality limitations
- Recommended improvements before Miami/Art Basel
The analysis should clearly distinguish verified results from directional findings or incomplete attribution.

12. Meta and Instagram measurement readiness
Ensure the measurement foundation can support future Meta and Instagram campaigns and lead capture.
This includes:
- UTM standards for Meta campaigns
- Consistent campaign, ad and form naming recommendations
- Coordination with the Klaviyo specialist on Meta Lead Ads source properties
- Verification that website traffic from Meta can be identified in GA4
- Recommendations for future Meta Pixel or -Conversions API implementation, if needed
- Documentation of measurement dependencies for paid social
- This scope does not automatically include paid-media strategy, creative development, audience targeting, media buying, campaign management or advertising spend.

Any Meta Pixel, Conversions API or advanced advertising-measurement implementation beyond the agreed Phase 1 requirements should be clearly scoped and priced before work begins.

13. Testing and validation
The specialist must create and execute a testing plan that confirms:
- GA4 is receiving traffic
- Ecommerce events fire correctly
- Event parameters are accurate
- Purchases and revenue are not duplicated
- Inquiry and registration events record successful completion
- UTMs persist and report appropriately
- QR traffic is classified correctly
- Artwork and event identifiers are captured
- Mobile activity is measured
- Internal and test activity can be separated
- No personally identifiable information enters GA4
- Search Console ownership and sitemap submission are complete
- Dashboard data connects correctly
- Shopify, GA4 and Klaviyo naming conventions align where necessary
The specialist should participate in the October 8–10 full-system dry run and complete agreed Tampa-critical analytics corrections within the project schedule.

14. Documentation and handoff
Provide clear documentation covering:
- Account and property ownership
- User permissions
- GA4 configuration
- Google Tag Manager configuration, if used
Search Console setup
- Measurement plan
- Event dictionary
- Ecommerce events and parameters
- Conversion or key-event definitions
- UTM taxonomy
- QR tracking standards
- Internal traffic and filtering
- Referral handling
- Testing procedures and results
- Dashboard instructions
- Known limitations
- Routine maintenance
- Recommendations for Miami/Art Basel

Post-event optimization opportunities
The final system must be understandable and maintainable by Art of Yost or a future analytics specialist without relying on undocumented knowledge.

Working timeline
The job will be posted and candidate selection will begin immediately.

Expected schedule:
- September 11–15: Candidate review, interviews and selection
- By September 16–18: Access, discovery, account creation and measurement-plan approval
- September 19–30: GA4, Search Console, ecommerce, event and UTM implementation
- October 1–5: Integration completion, dashboard setup and initial testing
- October 6–7: Corrections and preparation for the full-system test
- October 8–10: Integrated dry run across Shopify, GA4, Klaviyo, forms, QR codes, inquiries and checkout
- October 11–13: Tampa-critical corrections and final validation
- October 15: Tampa event
- After Tampa: Initial performance analysis and Miami/Art Basel recommendations

Please apply only if you can meet this schedule and promptly flag dependencies that could affect delivery.

Required qualifications
- Based in the United States
- Demonstrated GA4 implementation experience
- Strong Shopify ecommerce-tracking experience
- Experience establishing client-owned Google -Analytics infrastructure from the ground up
- Experience with Google Search Console
- Experience with Google Tag Manager when technically appropriate
- Strong knowledge of standard GA4 ecommerce events and parameters
- Experience measuring lead forms and high-consideration customer journeys
- Experience developing UTM and campaign-source taxonomies
- Experience measuring QR, event or offline-to-online journeys
- Ability to diagnose duplicate or conflicting tracking
- Experience testing transactions, revenue and conversion events
- Understanding of analytics privacy and consent requirements
- Strong documentation and client-handoff practices
- Ability to coordinate with Shopify and Klaviyo specialists
- Clear, reliable communication
- Availability through the October 8–10 dry run and October 15 Tampa event
- Experience with art, luxury products, collector businesses, events or businesses selling both ecommerce products and high-value items is helpful but not required.

What success looks like

By the Tampa launch:
- Art of Yost has client-owned GA4 and Search Console properties
- Google Tag Manager is configured if needed
- Shopify ecommerce measurement is working and validated
- Print and Original journeys can be evaluated separately
- Purchases and revenue are recorded accurately
- Original inquiries and VIP registrations are measured
- Event, artwork, QR and campaign sources can be identified
- ECOMPLIX has the approved event and parameter requirements
- The Klaviyo specialist has consistent source and identifier standards
- Tampa QR destinations are tested
- A practical baseline dashboard is available
- The team can evaluate Tampa performance
- The system is structured for Miami/Art Basel and ongoing growth
- Documentation and administrative ownership are transferred to Art of Yost

Please answer all screening questions and include your proposed fixed price, earliest start date and relevant implementation examples. Screenshots of dashboards alone will not be considered sufficient evidence of implementation experience.

Engagement structure
We prefer a milestone-based fixed-price proposal tied to:
- Account setup, discovery and measurement architecture
- GA4, Search Console, ecommerce, lead and source implementation
- Dashboard, integrated testing, corrections, documentation and handoff

Please separate optional advertising analytics, Meta Pixel, Conversions API, ongoing reporting, SEO or post-Tampa optimization from the required Phase 1 price.

WEBSITE REBUILD BRIEF

---

ABOUT US

We are an Australian performing arts and experience company specialising in immersive, joyful street experiences. Operating since 2013, we run public tours, private bookings, hens parties and corporate experiences across multiple Australian cities, and at major Fringe Festivals in the UK and Europe. We have approximately 20 hosts nationally and internationally, each with their own personality and style.

Our byline is Play, Love & Laughter. Our values are Joy, Connection, Authenticity, Professionalism and Care. We are a breath of fresh air — fun, warm, a little eccentric and genuinely community-driven.

---

THE PROJECT

We need a full website rebuild. Our current site is outdated — clunky navigation, manual event management, too much text, dated galleries and no proper product landing pages. We want to start fresh on a modern platform.

We are open to Framer or Webflow — please specify which you'd use and why. The site must be easy for our non-technical team to update after handover.

---

DESIGN DIRECTION

Tone and feeling:
- Dynamic, fun, wholesome, earthy, alive, colourful
- Organic, a little makeshift and eccentric — not corporate or over-designed
- Lightness with depth — connection to each other, to local place, and to something transcendent
- NOT overstimulating, NOT too zany
- It should have an easy to understand flow, and yet have some asymmetrical moments of surprise

Primary reference:
The Kindness Offensive — thekindnessoffensive.com — for its raw community energy, bold immediacy and the feeling that something real is happening. Note: the execution is dated but the spirit is right.

Background aesthetic direction:
The site should have a sense of visual journey as you scroll — moving from bright, luminous, golden/celestial energy at the top through to warmer, deeper, more grounded tones toward the bottom. Think sunrise yellow transitioning through amber and sunset orange into magenta and deep purple. Full graphic design direction including background textures, decorative elements and colour palette will be supplied separately by our graphic designer during the build.

Brand assets:
Logo, brand colours and fonts will be supplied — see existing website for current colour palette. Graphic design elements — textures, patterns, decorative assets — are being developed separately and will be supplied during the build.

---

PLATFORM

We are leaning toward Framer for its modern aesthetic and design flexibility, but are open to Webflow if you have a strong case. Please specify your recommendation and reasoning in your proposal.

The site must be built section by section using components rather than locked into a single template. We want flexibility to evolve the site over time.

---

SITEMAP

Phase 1 — required within 2 weeks:
- Homepage — sticky navigation bar at top, hero (strong image to launch, video to follow), what we do, upcoming events snapshot, cheeky text and photo snippets, join mailing list, testimonials, footer
- Events — city tabs (multiple Australian cities plus UK/Europe) with booking widgets embedded per city
- Product 1 — product landing page
- Private Bookings — landing page with enquiry form
- Hens Parties — dedicated landing page with enquiry form
- Corporate & Organisational — dedicated landing page with enquiry form

Phase 2 — to follow in weeks 3-4:
- Product 2 — product landing page
- The Village — host grid with individual host profile pages
- A Deeper Dive — teaser page for deeper experiences and workshops
- About / Our Story
- Galleries — refreshed photo and video galleries

---

TECHNICAL REQUIREMENTS

- Sticky navigation bar at top of every page with links to key pages
- Booking widgets embedded on the Events page per city — embedded widget version only, customer stays on our website throughout the booking process, no redirect to ticketing platform
- Enquiry forms on Private Bookings, Hens and Corporate pages — submissions forwarded via email to our operations manager
- Join mailing list signup on homepage connected to MailerLite
- Mobile responsive throughout — every section must look great on phone
- Basic SEO setup — on-page SEO, meta titles and descriptions, image alt tags, structured data/schema markup (including event schema for tour listings), site speed optimisation
- Google Analytics connected
- Cookie consent banner — GDPR compliant, required for UK/Europe visitors
- Domain connection — developer to assist with DNS pointing to new platform
- Fast loading — images optimised, no unnecessary bloat

---

WHAT WE WILL SUPPLY

- Logo and brand assets
- Brand colours and fonts (see existing website)
- Photos and images
- Copy and text content
- Graphic design elements — supplied during build from separate designer
- Ticketing platform account access for widget setup
- MailerLite account access for signup connection

What we are NOT supplying:
- Hero video for launch — homepage will launch with a strong hero image. Video to be swapped in shortly after launch.

---

OUR IDEAL DEVELOPER

- Strong Framer or Webflow portfolio with experience building for creative, experience or entertainment brands
- Understands how to build for personality and warmth — not just clean and minimal
- Has embedded third party booking widgets before
- Communicates proactively — flags issues early rather than going quiet
- Interested in an ongoing relationship as our website partner beyond this initial build — we will be evolving the site over coming months

---

BUDGET

USD $1,000–$2,500 for Phase 1 as scoped above, assuming we supply all copy, photos and graphic assets. Reasonable component costs to be included in your quote. Please also provide your hourly rate for ongoing Phase 2 work.

---

TIMELINE

Phase 1 live within 2 weeks of project start. Phase 2 to follow immediately after.

---

TO APPLY

Please include in your proposal:

1. Two or three examples from your portfolio most relevant to this project — ideally experience, entertainment or community brands
2. Which platform you'd use — Framer or Webflow — and why
3. Your fixed price quote for Phase 1 and hourly rate for ongoing work
4. Your availability to start immediately
5. One sentence on how you'd approach the personality and tone of this site — we want to know you've read the brief, not just the budget

Proposals that do not address all five points will not be considered.

Shortlisted candidates will be invited to a second stage where we share the existing site and discuss approach in more detail.

I need a performance-driven Google Ads specialist who already understands the nuances of the EdTech space. The sole objective is to generate a steady flow of high-quality leads from educational institutions—specifically training centers—while keeping cost per acquisition predictable and scalable.

You will inherit existing campaigns and be free to rebuild anything that is holding back results. Daily bid management, ad copy testing, negative keyword pruning, and smart audience segmentation should be second nature to you. I expect you to leverage all relevant Google Ads formats (Search, Performance Max, Discovery, YouTube) and back every decision with data pulled from GA4, Tag Manager, and Search Console.

Because this is strictly lead generation, form-fill and qualified call conversions have to be tracked end-to-end. I require transparent attribution, clean tag implementation, and weekly performance insights that highlight wins, challenges, and your next set of experiments.

Deliverables:
• Campaign audit and relaunch plan within the first week
• Ongoing optimisation and budget reallocation tied to conversion rates
• Fresh ad creatives and keyword expansions every two weeks
• Simple, visual report each Friday summarising spend, CPL, and lead quality trends

Acceptance criteria:
• Cost per lead meets or beats our current benchmark within the first 30 days
• At least two net-new training-centre leads added to our CRM each week

If you have verifiable EdTech results and can hit these numbers quickly, let’s get started.

Skills: Internet Marketing, Google Adwords, Google Analytics, Analytics, Search Engine Marketing, Conversion Rate Optimization, Digital Marketing, Lead Generation, Google Ads

## Google Ads & Merchant Center Specialist – Fine Wine Ecommerce

Cellared is an Australian premium wine ecommerce and broking business. We are looking for a hands-on Google Ads specialist to audit, repair and then manage our Google advertising ecosystem.

This engagement will begin with an immediate paid audit and corrective setup. If we are satisfied with the work and relationship, we will proceed to a 90-day performance campaign, with the potential for ongoing management if agreed KPIs are achieved.

### Immediate priority

Our advertising performance declined sharply from 17 August 2026, coinciding with Google’s changes to target-based bidding for limited-by-budget campaigns.

We need someone to determine whether the decline was caused by that update, conversion tracking, campaign settings, budget constraints, bidding targets, Merchant Center eligibility, feed problems or another issue.

We do not want Google’s automated recommendations repeated back to us. We need an experienced person who can diagnose the account commercially and technically.

### Initial audit and technical requirements

The first stage must include:

* Audit of Google Ads, GA4, Google Tag Manager, Merchant Center and Squarespace.
* Reconciliation of real Squarespace orders across direct card payments, Link and Afterpay.
* Confirmation that revenue, AUD currency, transaction IDs and individual product IDs are captured accurately and without duplication.
* Review of primary conversion goals, attribution, enhanced conversions and bidding data.
* Merchant Center and product-feed audit, including adult classification, disapprovals, supplemental-feed rules, product categories, brand and variety fields, stable product IDs and listing eligibility.
* Review of Performance Max, Shopping and Search campaigns, including change history, search terms, placements, CPCs, budget limitations and bidding strategies.
* Clear written findings and a proposed change list before campaigns are rebuilt or materially changed.

All major budget, bidding, campaign, conversion-goal and product-exclusion changes must require our approval.

### Commercial objective and KPIs

Our objective is consistent, profitable, incremental wine revenue—not inflated conversion numbers or revenue acquired at a loss.

Wine gross margin averages approximately 30%. After payment costs, freight support and other variable costs, contribution margin is closer to 25%. This means:

* Approximately 400% ROAS is only advertising break-even.
* Our minimum working target is 600% tROAS.
* Thin-margin products may require a higher target or exclusion.
* Profitability must remain positive after advertising and management fees.

For context, a 600% ROAS produces $6 of revenue for every $1 of media spend. At a 25% contribution margin, this leaves approximately $0.50 after advertising, before management fees and fixed overheads.

We also want reporting that separates brand from non-brand traffic, new from returning customers, and identifies which products, categories and margin bands are generating profitable sales.

### Engagement structure

**Stage 1:** Immediate audit, tracking repair and recommended campaign structure.

**Stage 2:** If the initial work is satisfactory, a 90-day campaign covering implementation, optimisation and concise weekly reporting.

**Stage 3:** Longer-term management if tracking remains reliable and agreed revenue, ROAS and profitability KPIs are achieved.

Please include:

* Your fixed fee and timeframe for the initial audit.
* Your proposed fee for the 90-day management period.
* Relevant ecommerce, Shopping or Performance Max examples.
* Your experience with Squarespace and Merchant Center feed problems.
* How you would investigate the performance decline from 17 August.
* How you optimise toward margin and profit rather than revenue alone.

Experience with wine, alcohol, premium retail or other restricted/high-consideration products would be beneficial.

Project overview:
Art of Yost is an established artist brand preparing for an art show in Tampa on October 15, followed by Miami Art Week/Art Basel.
We are improving the brand’s Shopify customer experience and building a measurement system across website activity, ecommerce, original-art inquiries, collector leads, events, QR codes, email and future advertising.

Art of Yost does not currently have a Google Analytics account or established analytics infrastructure. We need a US-based analytics specialist to build the foundation from the ground up, validate it before Tampa and document it for long-term ownership.

This is not intended to be a temporary event-tracking setup. The immediate priority is Tampa, but the system must also support Miami/Art Basel, future events, ecommerce growth and ongoing business decisions.

Project team and ownership
You will collaborate with:

Bradford, who leads strategy, project coordination and approvals

ECOMPLIX, which owns Shopify UX/UI, pages, forms, fields and Shopify-side tracking hooks

A Klaviyo/CRM specialist, who owns CRM configuration, consent, segmentation, lead routing and lifecycle automation

Alex Yost and the Art of Yost team, who provide business, artwork and customer information

You will own Google Analytics, Search Console, measurement architecture, event requirements, source standards, analytics validation and reporting documentation.

Phase 1 objectives
The initial engagement should:
- Establish client-owned Google analytics accounts and properties
- Configure GA4 and Google Search Console
- Determine whether Google Tag Manager is needed and configure it if appropriate
- Implement reliable Shopify ecommerce measurement
- Measure separate Print and Original customer journeys
- Track collector inquiries, VIP registration and other important lead actions
- Establish a consistent UTM, QR and campaign-source framework
- Support Tampa’s landing pages and artwork-specific QR journeys
- Coordinate data requirements with ECOMPLIX and the Klaviyo specialist
- Validate the full system before Tampa
- Establish reporting that can compare Tampa, Miami/Art Basel and ongoing website performance
- Leave Art of Yost with clear ownership and documentation

Required scope and deliverables
1. Client-owned analytics account setup
Guide the creation and configuration of the required client-owned Google assets, including:
- Google Analytics account
- GA4 property and web data stream
- Google Search Console property
- Google Tag Manager account and container, if appropriate
- User roles and access permissions
- Data-retention settings
- Internal-traffic filters
- Referral exclusions, where needed
- Appropriate timezone, currency and business settings
- Art of Yost must retain administrative ownership of all accounts, properties, containers and data.
- The specialist should document which Google account owns each asset and who has administrative, editing and viewing access.

2. Current-state assessment
Review the Shopify store and any existing tracking or Google-related installations to identify:
- Existing tags, pixels, apps or scripts
- Duplicate or conflicting tracking
- Shopify’s current analytics configuration
- Existing search-verification records
- Checkout and payment-provider tracking limitations
- Privacy and consent implications
- Any historical data sources that should be preserved
- Technical requirements that ECOMPLIX must implement
- Because no confirmed GA4 property exists, the specialist should verify that no older or unknown property is already collecting data before creating the new system.

3. Measurement architecture
- Create a written measurement plan connecting business objectives to customer actions and reporting.
- The plan should cover these primary journeys:
Print journey
- Collection and product discovery
- Product-detail views
- Edition or product-option selection
- Add to cart
- Begin checkout
- Purchase
- Revenue
- Product and edition performance
- Checkout abandonment, where measurable
- Original-art journey
- Original-art page views
- Artwork engagement
- Inquiry initiation
- Inquiry submission
- Consultation request
- Contact action
- Related-print exploration
- Available versus Collected artwork engagement
- Collector and VIP journey
- VIP or collector form views
- Form starts, if practical
- Form submissions
- Collector-list registration
- Artwork or collection interest
- Event-lead capture
- Movement from inquiry to purchase when the required data becomes available
- Event and QR journey
- Tampa landing-page sessions
- Artwork-specific QR visits
- General VIP QR visits
- General Print or discovery QR visits
- Event source and artwork identifier
- Original inquiries generated at the event
- Print purchases associated with the event
- VIP registrations associated with the event
- Future Miami/Art Basel traffic and conversions

The measurement plan should identify:
- Business question
- User action
- Event name
- Trigger
- Required parameters
- Conversion or key-event status
- Implementation owner
- Reporting destination
- Testing method
- Avoid unnecessary custom events when a standard GA4 ecommerce event is appropriate.

4. GA4 and Shopify ecommerce implementation
Configure and validate GA4 for the Shopify store, including the appropriate standard ecommerce events, such as:
- view_item_list
- select_item
- view_item
- add_to_cart
- view_cart
- begin_checkout
- add_shipping_info
- add_payment_info
- purchase

Where technically available, ensure events contain accurate parameters such as:
- Product ID
- Product name
- Product category
- Original or Print classification
- Edition or variant
- Price
- Quantity
- Transaction ID
- Revenue
- Currency
- Source and campaign information
- The specialist must confirm:
- Purchases are not recorded more than once
- Revenue and transaction information match Shopify
- Internal or test transactions can be identified
- Payment or checkout referrals do not incorrectly replace the original source
- Theme and integration changes do not create duplicate events
- Shopify’s native integrations, apps and custom tracking do not conflict

5. Lead and inquiry measurement
Define, configure and validate measurement for:
- Original-art inquiry submissions
- Consultation requests
- VIP or collector registrations
- General email registrations
- Contact-form submissions
- Print-interest actions
- Artwork-specific lead submissions
- Click-to-email and click-to-call actions, if strategically useful
- Klaviyo form submissions, where measurable
- Successful form completion rather than button clicks alone
The specialist should coordinate with ECOMPLIX and the Klaviyo specialist to ensure that:
- GA4 records the appropriate conversion action
- Klaviyo receives the lead and required profile properties
- Event, artwork and source identifiers use consistent naming
- Personally identifiable information is not sent to GA4

6. UTM and source taxonomy
Create a practical, documented UTM and source-naming system for:
- Tampa
- Miami/Art Basel
- Artwork-specific QR codes
- General event QR codes
- Email
- Instagram
- Facebook
- Organic social
- Meta Lead Ads
- Partnerships
- Influencers or collaborators
- Press
- Paid campaigns
- Direct outreach
- Future events
- The framework should define standards for:
- utm_source
- utm_medium
- utm_campaign
- utm_content
- utm_term, when appropriate
- Event identifier
- Artwork identifier
- QR identifier
- Landing-page destination
- Naming, capitalization and formatting rules

The system should be simple enough for the Art of Yost team to use consistently.

7. Tampa QR measurement
Coordinate with ECOMPLIX before Tampa QR codes are finalized.
ECOMPLIX will create and test up to:
- 15 artwork-specific QR codes
- 1 general VIP QR code
- 1 general Print or discovery QR code
- The analytics specialist will:
- Approve the final UTM and source taxonomy
- Define the destination URL requirements
- Provide the required campaign, artwork and source parameters
- Confirm how QR sessions and conversions will appear in GA4
- Coordinate identifiers with Klaviyo
- Validate all final URLs before codes are frozen
- Participate in QR testing on real mobile devices
- Confirm that scans, sessions, inquiries, registrations and purchases can be evaluated
- A client-owned dynamic QR platform is preferred so destinations can be updated without reprinting the codes.
- The specialist is not expected to design or print QR codes.

8. Search Console setup
Create and configure a client-owned Google Search Console property.
The scope should include:
- Domain or URL-prefix property recommendation
- Ownership verification
- Sitemap submission
- Indexing review
- Coverage and crawl review
- Identification of obvious indexing problems
- Connection between Search Console and GA4, where appropriate
- Baseline organic-search reporting
- Documentation of findings that require ECOMPLIX action
This is a technical measurement and monitoring setup. A comprehensive SEO content strategy is not required unless separately proposed and approved.

9. Privacy and consent coordination
Review the analytics implementation for appropriate privacy and consent handling.
This should include:
- Identification of tracking technologies in use
- Coordination with ECOMPLIX on any required website-side consent implementation
- Coordination with the Klaviyo specialist on consent distinctions
- Prevention of personally identifiable information entering GA4
- Assessment of Google Consent Mode requirements
- Documentation of any legal or policy questions requiring professional legal review
- The specialist is not expected to provide legal advice.

10. Dashboard and reporting
Build a practical reporting view in GA4, Looker Studio or another agreed client-owned reporting environment.
At minimum, reporting should help the team understand:
- Website traffic and source
- New versus returning visitors
- Print-product engagement
- Original-art engagement
- Ecommerce conversion
- Revenue and transactions
- Original inquiries
- VIP or collector registrations
- Artwork-level interest
- QR-code performance
- Tampa traffic, leads and sales
- Email and social traffic
- Campaign performance
- Device and mobile performance
- Funnel drop-off
- Data-quality issues
- The reporting structure should allow future comparison across:
- Pre-Tampa baseline
- Tampa event activity
- Post-Tampa follow-up
- Miami/Art Basel
- Post-Art Basel performance
- Ongoing website and campaign results
The dashboard should emphasize useful business decisions rather than vanity metrics.

11. Tampa measurement and post-event review
Before Tampa, establish:
- Baseline reporting
- Primary KPIs
- Key events and conversions
- Testing criteria
- Event-source definitions
- A simple procedure for recording offline original-art sales or qualified inquiries when appropriate
After Tampa, provide an initial performance readout covering:
- QR scans and website sessions
- Most-viewed artworks
- Print and Original journey behavior
- VIP registrations
- Original inquiries
- Ecommerce transactions and revenue
- Traffic sources
- Mobile performance
- Tracking failures or data-quality limitations
- Recommended improvements before Miami/Art Basel
The analysis should clearly distinguish verified results from directional findings or incomplete attribution.

12. Meta and Instagram measurement readiness
Ensure the measurement foundation can support future Meta and Instagram campaigns and lead capture.
This includes:
- UTM standards for Meta campaigns
- Consistent campaign, ad and form naming recommendations
- Coordination with the Klaviyo specialist on Meta Lead Ads source properties
- Verification that website traffic from Meta can be identified in GA4
- Recommendations for future Meta Pixel or -Conversions API implementation, if needed
- Documentation of measurement dependencies for paid social
- This scope does not automatically include paid-media strategy, creative development, audience targeting, media buying, campaign management or advertising spend.

Any Meta Pixel, Conversions API or advanced advertising-measurement implementation beyond the agreed Phase 1 requirements should be clearly scoped and priced before work begins.

13. Testing and validation
The specialist must create and execute a testing plan that confirms:
- GA4 is receiving traffic
- Ecommerce events fire correctly
- Event parameters are accurate
- Purchases and revenue are not duplicated
- Inquiry and registration events record successful completion
- UTMs persist and report appropriately
- QR traffic is classified correctly
- Artwork and event identifiers are captured
- Mobile activity is measured
- Internal and test activity can be separated
- No personally identifiable information enters GA4
- Search Console ownership and sitemap submission are complete
- Dashboard data connects correctly
- Shopify, GA4 and Klaviyo naming conventions align where necessary
The specialist should participate in the October 8–10 full-system dry run and complete agreed Tampa-critical analytics corrections within the project schedule.

14. Documentation and handoff
Provide clear documentation covering:
- Account and property ownership
- User permissions
- GA4 configuration
- Google Tag Manager configuration, if used
Search Console setup
- Measurement plan
- Event dictionary
- Ecommerce events and parameters
- Conversion or key-event definitions
- UTM taxonomy
- QR tracking standards
- Internal traffic and filtering
- Referral handling
- Testing procedures and results
- Dashboard instructions
- Known limitations
- Routine maintenance
- Recommendations for Miami/Art Basel

Post-event optimization opportunities
The final system must be understandable and maintainable by Art of Yost or a future analytics specialist without relying on undocumented knowledge.

Working timeline
The job will be posted and candidate selection will begin immediately.

Expected schedule:
- September 11–15: Candidate review, interviews and selection
- By September 16–18: Access, discovery, account creation and measurement-plan approval
- September 19–30: GA4, Search Console, ecommerce, event and UTM implementation
- October 1–5: Integration completion, dashboard setup and initial testing
- October 6–7: Corrections and preparation for the full-system test
- October 8–10: Integrated dry run across Shopify, GA4, Klaviyo, forms, QR codes, inquiries and checkout
- October 11–13: Tampa-critical corrections and final validation
- October 15: Tampa event
- After Tampa: Initial performance analysis and Miami/Art Basel recommendations

Please apply only if you can meet this schedule and promptly flag dependencies that could affect delivery.

Required qualifications
- Based in the United States
- Demonstrated GA4 implementation experience
- Strong Shopify ecommerce-tracking experience
- Experience establishing client-owned Google -Analytics infrastructure from the ground up
- Experience with Google Search Console
- Experience with Google Tag Manager when technically appropriate
- Strong knowledge of standard GA4 ecommerce events and parameters
- Experience measuring lead forms and high-consideration customer journeys
- Experience developing UTM and campaign-source taxonomies
- Experience measuring QR, event or offline-to-online journeys
- Ability to diagnose duplicate or conflicting tracking
- Experience testing transactions, revenue and conversion events
- Understanding of analytics privacy and consent requirements
- Strong documentation and client-handoff practices
- Ability to coordinate with Shopify and Klaviyo specialists
- Clear, reliable communication
- Availability through the October 8–10 dry run and October 15 Tampa event
- Experience with art, luxury products, collector businesses, events or businesses selling both ecommerce products and high-value items is helpful but not required.

What success looks like
By the Tampa launch:
- Art of Yost has client-owned GA4 and Search Console properties
- Google Tag Manager is configured if needed
- Shopify ecommerce measurement is working and validated
- Print and Original journeys can be evaluated separately
- Purchases and revenue are recorded accurately
- Original inquiries and VIP registrations are measured
- Event, artwork, QR and campaign sources can be identified
- ECOMPLIX has the approved event and parameter requirements
- The Klaviyo specialist has consistent source and identifier standards
- Tampa QR destinations are tested
- A practical baseline dashboard is available
- The team can evaluate Tampa performance
- The system is structured for Miami/Art Basel and ongoing growth
- Documentation and administrative ownership are transferred to Art of Yost

To apply
Please answer the following questions:
1. Describe a GA4 implementation you built from the ground up for a Shopify business. What did you personally configure?

2. How would you verify that no unknown or duplicate tracking exists before establishing the new GA4 property?

3. How would you measure separate customer journeys for lower-cost Print purchases and high-value Original-art inquiries?

4. Describe how you have validated Shopify ecommerce events, transactions and revenue in GA4.

5. How would you structure UTMs for artwork-specific QR codes, event landing pages, email, organic social and future paid campaigns?

6. How would you connect a QR visit to a subsequent inquiry, VIP registration or purchase while respecting privacy requirements?

7. How would you coordinate event and source identifiers across GA4, Shopify and Klaviyo?

8. What privacy, consent and personally identifiable information risks would you review during implementation?

9.What information and access would you need during your first three business days?

10. Can you participate in the October 8–10 integrated dry run and address critical analytics issues before the October 15 Tampa event?

11. What reporting dashboard and final documentation would you provide?

Please provide relevant work examples, your proposed fixed price, estimated hours, earliest start date and availability through October 15.

Please do not provide only screenshots of dashboards. Explain your personal role in the architecture, implementation, testing and documentation.

Engagement structure
We prefer a milestone-based fixed-price proposal tied to:
- Account setup, discovery and measurement architecture
- GA4, Search Console, ecommerce, lead and source implementation
- Dashboard, integrated testing, corrections, documentation and handoff

Please separate optional advertising analytics, Meta Pixel, Conversions API, ongoing reporting, SEO or post-Tampa optimization from the required Phase 1 price.