Optimize Google Analytics for Freelance Success

About us
We are a telehealth company that makes personalized Chinese Herbal Medicine for people with chronic conditions: fatigue, digestion, long COVID, POTS, hormones, etc. People take an online intake, a licensed clinician reviews it, and we ship a custom formula monthly by subscription. All growth so far has come from organic short-form video. I’m the founder and the face of the content. We’ve never run paid ads.

What we need
One person to own Meta ads built around our Black Friday offer and one symptom focus: fatigue combined with digestive issues, which is our strongest patient overlap: audit, creative direction, building the ads, running them, and reporting. You’ll work directly with me. I film; you do the rest.

Scope

Phase 1: Audit and brief (days 1-3)
- Review our organic Instagram, Facebook and TikTok performance. Rank our top 10–15 videos by watch time, 3-second hold, saves, shares and comments asking how to start.
- Pull the organic posts on fatigue, digestion, or both, and rank which angles and hooks performed best within that cluster. Pull the language people use in comments.
- Deliver a short creative brief: 3–5 scripts for me to film, existing videos to recut, and the 3–5 ads to launch first. I approve before anything is built.

Phase 2: Setup and build (days 4-7)
- Set up the Meta pixel and the Conversions API on our quiz and checkout. Our stack is a custom web app with Stripe checkout, not Shopify. You’ll work with me on this.
- Edit 3 hook variations for each video, add captions and size for placements.
- Make 4–6 static ads to test messaging.
- Tag every ad with UTMs.

Phase 3: Test and report (weeks 2–4)
- Run a test budget of $1,500–3,000 total. The goal is a real CAC number and knowing which messages convert, not scale.
- Cut losers, tell me what to film next, and send a short daily report with CAC against our target.

The offer you’ll be advertising
Our Black Friday offer: 50% off the first month, then regular monthly price. Live publicly Nov 1, ends Dec 1. New offers through the new year.

Rules
- Every health claim gets my approval before it runs.
- We can only say what we can support, and Meta’s health ad policies apply.
- No stock footage or AI-generated people. Our ads are built from real founder video.

You should have
- Meta ads experience for DTC subscription brands, ideally supplements, wellness or telehealth
- Results on accounts spending under $10K a month, with CAC numbers, not just ROAS
- Experience cutting founder-led or UGC video into ads, with examples
- Experience handling health ad rejections
- Experience setting up tracking outside Shopify

Budget
Fixed price for phases 1–3 (4 weeks), about $1,000. Ad spend is separate and paid by us. If the test works, we’ll move to a monthly retainer to scale in January.

Timeline
Start this week. Tracking live and first ads ready by Oct 25.

To apply, answer these:
- Share one account under $10K/month you ran. What was the CAC, and what did you change to lower it?
- Have you had health ads rejected on Meta? What did you do?
- How would you set up conversion tracking with Stripe checkout on a custom site?

I run a digital marketing consultancy and need a 4-page Looker Studio dashboard for a healthcare clinic client. It should show how Google Ads spend turns into leads, booked calls and paying patients, with cost per stage, conversion rates between stages, and a breakdown by channel and campaign.

Data sources are Google Ads, GA4 and HubSpot, with funnel stages based on HubSpot lifecycle stages. Part of the job is recommending the best way to bring HubSpot data into Looker Studio, either a paid connector or a Google Sheets bridge.

This is a fixed-price contract in two milestones: layout approval, then final delivery with a short handover note documenting the calculated fields and blends. Budget is $400–500. Shortlisted candidates will sign an NDA through Upwork before receiving the full brief.

We are a US-based B2B consulting firm specializing in ERP implementation, customization, integrations, and optimization.

We have been consistently investing in SEO, including backlink building, paid guest posts, and content development. While our website has gained visibility over time, our Google rankings have largely stagnated over the past six months despite continued investment.

We are looking for an experienced, hands-on SEO specialist who can identify what's holding us back, develop a strategy, and execute improvements that lead to measurable organic traffic growth and qualified inbound leads.

We are not looking for another generic SEO audit or a contractor who simply sells backlink packages.

Scope of Work

1. SEO Audit & Root Cause Analysis

Analyze Google Search Console data to understand why rankings have plateaued.

Identify technical SEO issues affecting crawling, indexing, and rankings.

Review existing content for keyword cannibalization, search intent mismatch, and optimization opportunities.

Evaluate our backlink profile and the effectiveness of previous link-building efforts.

Analyze competitors outperforming us for our target keywords.

Identify the highest-impact opportunities to improve rankings.

2. SEO Strategy & Execution

Develop a prioritized, actionable SEO improvement plan.

Optimize existing service pages targeting high-value commercial keywords.

Improve internal linking, content structure, and keyword targeting.

Identify opportunities to move keywords currently ranking on pages 2–3 into the top 10.

Recommend and implement technical SEO improvements.

Develop a sustainable content and link acquisition strategy.

3. Performance Monitoring

Establish clear KPIs for keyword rankings, organic clicks, and qualified traffic.

Track improvements using Google Search Console and other relevant tools.

Provide concise progress reports explaining completed work, results, and next steps.

Important: No Generic or AI-Generated Audits

We have already invested significant time and money into SEO. We do not need another generic report recommending that we improve meta descriptions, add keywords, publish more blogs, or build more backlinks.

We need someone who can identify specific problems, explain their root causes, and implement solutions.

Our expectations:

Findings must be specific to our website, supported by evidence and exact URLs.

Recommendations must explain why an issue matters, how to resolve it, and how success will be measured.

Verified problems must be distinguished from hypotheses requiring further investigation.

We expect hands-on execution capabilities, not just reports and recommendations.

Generic AI-generated reports, automated checklists, and templated recommendations will not be accepted as deliverables.

AI-assisted research is acceptable, but findings must be independently verified.

We value quality of analysis and execution over the quantity of issues identified.

Ideal Candidate

Proven track record improving organic rankings for competitive B2B websites.

Strong technical SEO, on-page SEO, and content strategy expertise.

Advanced experience with Google Search Console, Ahrefs, Semrush, and related tools.

Experience diagnosing stagnant rankings and recovering lost organic visibility.

Solid understanding of Google's guidelines for backlinks and paid placements.

Ability to demonstrate measurable results from previous projects.

Experience with B2B consulting, ERP, SaaS, or IT services is strongly preferred.

Comfortable implementing recommendations directly or working with our development team.

We prefer working directly with an experienced specialist. Agencies may apply, but must identify who will personally perform the analysis and implementation.

Engagement Structure

We prefer to start with a small paid assessment before committing to an ongoing engagement.

Phase 1 – Initial Assessment

Review our website and available Search Console data, identify the highest-priority issues, and provide a practical improvement plan supported by evidence.

Phase 2 – Implementation

Based on the quality of the initial assessment, we would consider an ongoing engagement to implement recommendations and improve rankings.

We are interested in building a long-term relationship with the right specialist.

Application Requirements

Please answer the following questions in your proposal.

1. Website-Specific Assessment

Review https://sixlakesconsulting.com and identify one specific SEO improvement opportunity. Include the exact URL, your reasoning, and how you would validate the issue.

We are not requesting a comprehensive free audit. We simply want to see how you approach a real website.

2. Ranking Stagnation

Our rankings have remained largely stagnant for six months despite consistent backlink building. What are the first three things you would investigate, and what evidence would you look for?

3. Proven Results

Share one or two examples of websites where you achieved measurable ranking or organic traffic improvements. Include:

Before-and-after results

Timeframe

Specific changes you implemented

Your personal role in the project

Redacted screenshots or case studies are welcome.

4. SEO Strategy

Describe a situation where building additional backlinks would not be the appropriate solution to poor rankings. What would you prioritize instead?

5. Hands-On Experience

Will you personally conduct the audit and implement the recommendations? If applying as an agency, identify the specialist responsible for the work.

Final Note

We are not interested in guaranteed rankings, generic backlink packages, or lengthy reports without actionable findings.

We are looking for a knowledgeable SEO professional who can think critically, diagnose problems using evidence, and take ownership of implementation.

Proposals that directly address our website and the questions above will receive priority consideration.

An established, dietitian-designed healthy meal delivery company seeking an experienced Google Ads specialist to audit, restructure, and manage our paid search advertising. We have invested in Google Ads previously, both internally and through outside agencies, but have not been satisfied with the results. We are looking for a highly experienced, hands-on specialist who can identify opportunities for improvement and build a more profitable customer acquisition strategy.

**Responsibilities:**
- Conduct a comprehensive audit of our existing Google Ads account.
- Evaluate campaign structure, keywords, search terms, bidding strategies, and wasted ad spend.
- Review GA4, Google Tag Manager, and purchase conversion tracking, including our custom e-commerce checkout.
- Develop a strategy to acquire profitable first-time customers, not simply increase traffic or attributed revenue.
- Optimize geographic targeting across our delivery markets.
- Manage and continuously optimize Google Search campaigns.
- Provide transparent reporting focused on new-customer acquisition, cost per acquisition, and return on advertising investment.

**Qualifications:**
- At least five years of hands-on Google Ads experience.
- Demonstrated success with DTC e-commerce, recurring-purchase, or subscription businesses.
- Strong expertise in Google Search, GA4, GTM, and e-commerce conversion tracking.
- Experience optimizing campaigns based on customer acquisition costs and lifetime value.
- Ability to provide relevant case studies and client references.

**Engagement:**

We would like to begin with a paid account audit, followed by a potential ongoing monthly management arrangement.

Please include examples of similar businesses you have worked with, measurable results you have achieved, your proposed approach to an initial audit, and your hourly or monthly management rate.

We are seeking someone who will personally manage our account rather than outsource the work to junior team members.

Social Edge Consulting is seeking an experienced marketing and content consultant to provide approximately 10 hours of consulting support per month. This is a flexible, remote consulting position focused on maintaining and strengthening Social Edge’s online presence, creating new content, improving SEO, and helping us leverage our team’s expertise to generate valuable marketing content.

The Opportunity
We are looking for a marketing professional who can work independently and efficiently with a small, experienced consulting team. The ideal consultant will have strong general marketing skills, excellent writing and content-development abilities, and experience using modern AI tools to accelerate content creation without sacrificing quality or originality.
A key part of the role will be turning the knowledge and experience of Social Edge team members into useful, authoritative content. The consultant should be comfortable interviewing team members, asking questions, identifying interesting topics, and transforming their expertise into blog posts, social media content, website content, and other marketing materials.

Key Responsibilities

Content Creation & Social Media
- Create approximately 1–2 fresh blog posts per month, based on topics and ideas developed with the Social Edge team.
- Interview to tap into the expertise of Social Edge team members to capture their expertise, experience, opinions, and unique perspectives.
- Create a quarterly newsletter that summarizes new/refreshed content, partner and industry updates, any Social Edge specific milestones or insights.
- Use AI tools effectively to accelerate research, outlining, drafting, editing, and content repurposing while maintaining an authentic Social Edge voice.
- Create approximately one LinkedIn post per month on average, with the potential for additional posts when appropriate.
- Identify and repurpose existing Social Edge content, including blog posts, guides, case studies, webinars, and other resources.
- Highlight older content when it remains relevant and can be presented from a fresh perspective.

SEO & Website
- Identify Social Edge's website SEO opportunities.
- Monitor keyword rankings, search visibility, and opportunities for improvement.
- Identify relevant keywords and topics based on what prospective clients are searching for.
- Recommend and/or implement SEO improvements to existing website pages and content.
- Identify opportunities for new website content based on search demand and Social Edge's areas of expertise.
- Make light website content and design updates as needed.
- Website/CMS: Webflow
- SEO tools: Google Search Console, Google Analytics/GA4
- Website editing tools/access: As needed

Marketing Materials
- Create or modify existing one-page sell sheets and other marketing collateral using Social Edge's existing branding guidelines.
- Refresh approximately one or more pieces of collateral per quarter, as needed.
- Repurpose existing content into useful sales and marketing assets.
- Design/creative tools (e.g. Canva, Adobe, etc)

Qualifications & Experience
- Demonstrated experience in marketing, content creation, and digital marketing.
- Strong writing, editing, and storytelling skills.
- Experience with SEO, keyword research, and website optimization.
- Experience creating content for a B2B professional services company, preferably in the software, SaaS, technology, or IT services industry.
- Comfortable interviewing subject-matter experts and turning technical or specialized knowledge into accessible, compelling content.
- Strong working knowledge of AI tools for content creation, including using AI to improve efficiency, generate ideas, develop drafts, repurpose content, and assist with SEO.
- Ability to distinguish between AI-generated content and authentic subject-matter expertise and ensure the final content reflects Social Edge's actual experience and point of view.
- Ability to work independently with limited supervision and make good judgments about what content and marketing activities are worth pursuing.
- Experience with website content management systems and basic website updates.
- Familiarity with social media marketing, particularly LinkedIn.

Time Commitment
Approximately 10 hours per month on an ongoing consulting basis.
- The workload may vary from month to month depending on content priorities, SEO opportunities, and other marketing initiatives.

Work Location - Fully remote.
- The consultant may work from anywhere in the United States and should be comfortable collaborating with team members working across all U.S. time zones. Some flexibility in scheduling meetings with Social Edge team members will be expected.


Compensation
Hourly rate commensurate with experience


What We're Looking For
The ideal person is a hands-on marketing generalist who understands technology and professional services, rather than someone who simply produces generic marketing content. You should be curious, self-directed, comfortable talking with technical subject-matter experts, and excited about using AI and modern marketing tools to produce high-quality work efficiently.
Social Edge has deep expertise in intranets, employee experience, customer communities, SaaS platforms, migrations, integrations, and digital collaboration. The successful consultant will help us turn that expertise into content that strengthens our brand, improves our search visibility, and helps prospective clients understand the value we provide.

About Social Edge Consulting
Social Edge Consulting is a digital community consulting firm specializing in modern intranets and online communities. We help organizations connect, communicate, and collaborate with their employees, customers, and partners through intranet and community strategy, implementation, migration, support, management, integrations, and related professional services. Founded in 2012, Social Edge has implemented more than 500 internal and external communities and works with organizations across a wide range of industries.

We're looking for an experienced WordPress specialist to improve the technical performance and SEO foundation of an established, highly visual website. The site relies heavily on photography, video, editorial content and portfolio pages, so we need someone who can improve performance without compromising the visual experience.

This is a fixed, one-time project, not an ongoing retainer. That said, we'd love to find someone we can reach out to for future projects.


WHAT WE NEED HELP WITH

A focused technical audit, followed by implementation of the highest-impact fixes.


Known priorities:

- Crawlability and indexation (cleaning up URLs and pages Search Console is flagging)

- Core Web Vitals and site speed, including image and video performance

- Heading structure and semantic HTML

- Image alt text and metadata

- Article/author structured data (schema)


Beyond these, we want the audit to identify anything else that will meaningfully improve site health. We'd rather fix the few things that matter most than every warning an automated tool flags. Where possible, we prefer template-level fixes over manual page-by-page work.


WHAT WE'RE LOOKING FOR

Strong experience with:

- WordPress performance optimization

- Core Web Vitals

- Technical SEO and Google Search Console

- Image/video-heavy websites

- WordPress theme/template development

- Structured data/schema


We're looking for someone who diagnoses first, prioritizes what matters, explains it in plain English, and then implements the fixes.


This is not a content-writing, link-building, SEO-retainer or redesign project.


HOW WE'D LIKE TO WORK

1. Fixed-price audit with a short, prioritized list of recommendations

2. Implementation of the approved fixes, quoted after the audit

3. Before/after results, plus confirmation that forms, analytics, tracking and videos still work


We'd like to get started as soon as possible.


IN YOUR PROPOSAL, PLEASE INCLUDE

- Your estimated cost for the audit

- Your availability and expected timeline to complete the audit

- 1–2 WordPress sites you've improved and what you did

START ASAP

I’m a digital marketing specialist with 15 years of experience (7 of them in London), working alongside a team of developers and designers. I currently manage around 10+ client accounts and I’m looking for a reliable Google Ads + Meta Ads freelancer to grow with.

This role starts small on purpose. It is not meant to stay small.
It begins at roughly 2-5 hours/week on one account, though the first week may take more, to properly analyse the account before touching anything. It’s a low-risk way for both of us to find out whether we work well together. From there it grows in all three directions, more hours, more accounts, higher rate. I’m not filling a short-term gap; I’m building something over years. If you’re between projects looking for a few months of work, this isn’t it.

This is not a training position. You already know how to run an account on your own. I’ll explain my clients, my priorities and my reasoning, not how PPC works. What I offer is room to grow into more responsibility, and someone who tells you why a decision was made instead of just handing you a task list.

How it works
You start on one small account, working closely with me: regular contacts and catch-ups at first, until we’re aligned, then written updates with a call only when something needs one. Paid from the first minute at your agreed hourly rate. No unpaid test, no free work at any stage. If it clicks, supervision loosens and you get more autonomy and more accounts; strategic direction stays with me. If it doesn’t, we part ways, no hard feelings.

What you’ll do
Ongoing management and optimisation of Google Ads and Meta Ads accounts, monthly budgets EUR 500 to 2,000, across B2B lead gen and ecommerce clients.

Google Ads:

- Keyword and search term research, ad group and campaign structure, match types
- Negative keyword maintenance (recurring, and important to me)
- RSA copy and ad testing, bid and budget management

Meta Ads:

- Testing different campaign objectives against the real business goal, not the one that looks best in the dashboard
- Audience building and testing: custom, lookalike, interest-based and broad, watching overlap and fatigue
- A/B testing of creatives and copy, placement and delivery management

Across both:

- Building campaigns and accounts from scratch
- Conversion tracking setup: GA4, Meta Pixel, GTM
- Simple ad creatives built with AI from the client’s own website images, when needed
- Clear reports, and flagging issues, opportunities and anomalies before I ask

How the work gets done (read this)
Small budgets are a different discipline: less data, less room to let automation figure it out. On Google I don’t want someone who just sets Maximise Conversions, walks away and calls it optimisation; on a EUR 700/month account Smart Bidding will happily spend two months learning nothing. Sometimes Manual CPC is the right answer, sometimes it’s testing three approaches to see what the account responds to. Meta is the same mindset: don’t just switch on Advantage+ and let it run, test objectives against the real goal, watch audience overlap and creative fatigue, and cut what isn’t working. And I don’t judge success on the headline conversion alone. On budgets this size volume is thin, so I also look at secondary conversions and quality signals that show the traffic itself got better, often before the main number moves. Decide on the evidence, change course when the evidence changes, and explain why. Same for structure, negatives and copy. This is hands-on work with real judgement in it.

Working across languages (read this)
Roughly 50% of accounts are Italian, 40% English, a small share German, with more languages to come. You don’t need to speak them, I don’t, but you need to work in a language you don’t read, properly: translation tools, yes, but also searching the real market on Google, reading the SERP, checking what competitors bid on, and working out what a query actually means to the person typing it. A literal keyword translation is often a completely different intent, and that’s exactly where negative-keyword work goes wrong. If you’ve done this before, tell me how. If you haven’t, be honest: it’s the single most important part of the role.

Who I’m looking for

- 3 to 5+ years of real, hands-on PPC on accounts you actually ran, not a course, not a certificate
- Proven experience with EUR 500 to 2,000/month budgets, and an understanding of why small budgets need more manual judgement
- Autonomous from week one, but genuinely wants to grow
- Someone who pushes back with proposals, not just execution. That’s what I’m paying for
- Someone who spots problems before the client does
- Fluent written and spoken English, with enough overlap with European hours for a call when needed
- Reliable and responsive. Missed deadlines and silence are what end a collaboration with me
- The person I hire is the person who does the work
- WordPress, Shopify and SEO fundamentals are a plus

We are looking for an experienced Meta Pixel Expert to fix our existing tracking issues and properly set up sales tracking. The freelancer should have experience with Meta Pixel, Facebook Ads, and Conversion API (CAPI

Position: Reddit Content Strategist & Community Manager
Type: Freelance (Part-Time)
Location: Remote
Compensation: Based on experience

About Us:
Metro Vein Centers is a rapidly growing consumer healthcare practice dedicated to providing state-of-the-art varicose vein and vein disease treatments. Our team of board-certified physicians and vein specialists is committed to empowering people and changing lives by giving every patient legs they can feel good about. With 80+ clinics across 9 states and ambitious plans for nationwide expansion, we’re at an exciting stage of growth.

About the Role
Metro Vein Centers (MVC), a leading provider of vein care services with 85 clinics nationwide, is seeking a Freelance Reddit Strategist & Community Manager to spearhead our organic growth on Reddit. This role combines strategic planning, content creation, and hands-on engagement to build trust and authority while driving awareness about venous health and MVC’s offerings.

A strong understanding of NextDoor’s or Quora’s platform and experience in creating relevant, engaging content is a plus, as we aim to expand our presence on other community-driven platforms.

Key Responsibilities
Strategize
• Develop a comprehensive Reddit strategy to engage target audiences, build brand authority, and increase awareness of MVC services.
• Identify and prioritize relevant subreddits (e.g., r/Health, r/AskDocs, local subreddits for cities where MVC operates).
• Plan and execute key initiatives such as AMAs, educational posts, and community engagement campaigns.


Create & Execute
• Write and publish engaging, value-driven Reddit content, such as:
• Informative posts about vein health and treatments.
• Interactive polls, questions, and discussion starters.
• Success stories and case studies (with appropriate permissions).
• Organize and facilitate AMA (Ask Me Anything) sessions with MVC specialists.
• Maintain a content calendar to ensure consistent, high-quality posting.
Engage
• Monitor subreddit discussions and respond to user comments and questions in a helpful, non-promotional manner.
• Build relationships with subreddit moderators and members to establish trust and credibility.
• Participate in existing conversations to share valuable insights and position MVC as a trusted authority.

Monitor & Optimize
• Track Reddit engagement metrics (e.g., upvotes, comments, awards, subreddit-specific traffic).
• Use analytics tools to measure referral traffic, CTR, and conversion rates from Reddit activity.
• Provide regular performance reports and suggest strategy adjustments based on insights and trends.

What We’re Looking For
Experience & Skills
• Proven experience managing Reddit accounts or campaigns for a brand, organization, or personal projects.
• Strong understanding of Reddit’s culture, best practices, and subreddit rules.
• Exceptional written communication skills with a tone that is professional, approachable, and authentic.
• Experience creating compelling content that resonates with a variety of audiences.
• Ability to work independently and meet deadlines while maintaining attention to detail.
• Knowledge of Quora’s platform and its best practices for creating engaging, educational content is a plus.

Tools & Knowledge
• Familiarity with Reddit analytics tools and metrics tracking.
• Basic understanding of UTM parameters and traffic analysis (e.g., Google Analytics).
• Healthcare or wellness content experience is a plus but not required.

Personal Traits
• Highly organized and proactive, with the ability to juggle multiple tasks.
• Creative thinker who can adapt to Reddit trends and community feedback.
• Comfortable working collaboratively with a remote team.

# MarTech & Performance Marketing Setup for SaaS (GA4, GTM, Google Ads, Meta Ads, AI Automation)

**Budget:** €800–1,500 fixed price
**Timeline:** Approximately 2–3 weeks
**Project type:** One-time implementation, with potential ongoing collaboration
**Location:** Worldwide

## About the business

Crotalia (www.crotalia.es) is a Spanish SaaS platform for livestock farmers. Users can register for free, connect their livestock data, receive a productivity and herd management diagnostic, and upgrade to a paid subscription.

We have a public website (www.crotalia.es) and a separate web application (app.crotalia.es), built using modern low-code/AI-assisted development tools, including Lovable.

We are looking for a hands-on MarTech specialist to implement a simple, reliable, scalable marketing measurement and automation system.

Our goal is to test paid customer acquisition through Google Search, Meta (Facebook/Instagram), Display and retargeting, using controlled advertising budgets.

## Scope of work

**1. Analytics and conversion tracking**
- Audit existing Google Analytics, Google Tag Manager, Google Ads and Meta configurations.
- Configure/fix GA4 and Google Tag Manager.
- Ensure attribution works across our marketing website and SaaS application.
- Implement and validate consent management and Google Consent Mode v2, respecting EU privacy requirements.
- Implement conversion tracking for the complete customer funnel:
- Website visits by traffic source and campaign.
- Clicks on "Free Diagnostic" / "Create Account".
- Registration started and completed.
- Livestock data connection completed.
- First diagnostic completed.
- Pricing or subscription checkout initiated.
- Paid subscription activated.
- Prefer reliable application/backend events for meaningful conversions, especially subscriptions.
- Avoid duplicate conversions and unnecessary tracking of personal data.

**2. Google Ads and Meta Ads**
- Review or configure Google Ads and Meta Business Manager integrations.
- Set up conversion actions, campaign tracking and retargeting audiences.
- Prepare an initial Google Search and Meta acquisition structure.
- Configure Display/retargeting where audience size and consent allow.
- Recommend a simple campaign naming convention and UTM structure.
- No advertising spend or campaign launch without our approval.

**3. Reporting and dashboard**

Build a simple Looker Studio dashboard showing:
- Traffic and new users by channel.
- Marketing spend, CPC and CTR.
- Landing-page-to-registration conversion.
- Registration-to-activation conversion.
- Paid subscriptions and attributed revenue.
- Cost per registration, activation and paying customer.
- Funnel conversion rates by channel/campaign.

**4. AI-powered marketing operations**

We want the system to be easy to operate with AI tools rather than require an expensive agency.

Please propose a lightweight solution using tools such as n8n, ChatGPT/OpenAI APIs, Google Ads reporting integrations or similar.

Minimum requirement:
- Automated weekly marketing performance report.
- AI-generated insights and suggested campaign improvements.
- Simple documented workflows that a junior marketing operator can maintain.
- Human approval for any campaign or budget modifications.

We prefer reliable, low-cost tools over complex enterprise MarTech platforms.

**5. Documentation and handover**
- Deliver a tracking/event specification and implementation documentation.
- Test the full conversion funnel end to end.
- Provide a simple operating guide.
- Record a walkthrough and deliver one handover session.
- All accounts, tracking assets, code/configuration and dashboards must remain under our ownership.

## Ideal candidate

- Strong hands-on expertise in GA4, GTM, Google Ads and Meta Pixel/CAPI.
- Experience tracking conversion funnels in SaaS or subscription businesses.
- Familiarity with Lovable, SPAs, modern web applications and backend conversion tracking.
- Experience with n8n and AI-powered reporting workflows.
- Comfortable collaborating with our AI-assisted development workflow (Codex/Lovable) for application changes.
- Able to explain technical choices clearly and avoid unnecessary complexity.

## How to apply

Please include:

1. Two examples of comparable SaaS tracking or MarTech implementations.
2. Your proposed technology stack, especially for AI automation.
3. How you would track a user from ad click to paid subscription across two subdomains.
4. Your fixed-price quote, expected timeline and exclusions.
5. What you would need from our development team.

Please start your proposal with **"CROTALIA TRACKING"** so we can distinguish tailored proposals from generic applications.

We are not looking for social media content creation, SEO services or a large agency retainer. The priority is a working measurement, advertising and AI-assisted marketing operations system.

Skills: Facebook Marketing, Google Analytics, Facebook Ads, n8n, Looker Studio, AI Automation, Workflow Automation

We need a hands-on tracking expert to connect our website to Meta and Google Ads with accurate, tested conversion events. The goal is "Pixel Perfect conversion events": the right events firing at the right time, without duplicate or missing conversions, so our ads can optimize against reliable data.

This is a website measurement and implementation project, not a general social media or ongoing ad-management role.

What we need:
- Audit the existing website tracking and propose a clear event map for the actual conversion journey.
- Set up or fix Meta Pixel and relevant conversion events. Assess and implement Conversions API where appropriate, including browser/server event deduplication.
- Set up or fix Google Ads conversion tracking, Google Tag Manager and GA4 as needed. Assess enhanced conversions and consent handling before implementation.
- Test real conversion flows end to end, check event parameters and triggers, and document what works and any remaining limitations.
- Hand over a short setup guide and evidence from Meta Events Manager and Google's debugging/diagnostic tools.

We want someone who has personally implemented and debugged this, not someone who only runs campaigns. Please share relevant completed projects or redacted tracking QA examples. Do not share client credentials or private customer data.

In your proposal, please answer:
1. Describe one Meta Pixel/CAPI and Google Ads conversion-tracking implementation you personally completed. What was broken, what did you change, and how did you verify it?
2. How do you prevent duplicate Meta browser/server events and conversions firing on failed or repeated form submissions?
3. What website and account information would you need before recommending the setup? How would you handle consent and customer data?
4. What is your earliest availability for an Upwork discussion, estimated turnaround after reviewing the site, and proposed rate or project estimate?

We are reviewing candidates urgently. Please be specific about your own technical work and availability. Final scope and compensation will be agreed before any contract or work starts. Keep all pre-contract communication on Upwork.

Job Description

We are looking for min 3 years of experience Arabic SEO Specialist with in-depth knowledge of the Saudi Arabian market to improve our websites' organic visibility, search engine rankings, and qualified organic traffic.

The ideal candidate must be a native Arabic speaker, fluent in Arabic SEO writing and keyword research, with proven experience optimizing Arabic websites targeting users in Saudi Arabia.

Important: This role focuses exclusively on Arabic SEO and the Saudi market. Candidates specializing primarily in English SEO will not be considered.

Key Responsibilities

Conduct Arabic keyword research tailored to Saudi users' search behavior and local search intent.

Develop and implement effective on-page and technical SEO strategies.

Optimize website pages, meta titles, meta descriptions, headings, URLs, and internal linking.

Create SEO content briefs and optimize existing Arabic website content.

Identify high-value keywords and opportunities to improve organic rankings.

Analyze competitors within the Saudi market and identify content gaps.

Improve website structure, crawlability, indexation, and overall SEO performance.

Optimize Arabic content for Google Saudi Arabia and relevant local search queries.

Monitor performance using Google Search Console, Google Analytics 4, and professional SEO tools.

Provide regular performance reports with actionable recommendations.

Required Qualifications

Native Arabic speaker with excellent Arabic writing and language skills.

Proven experience in SEO for Arabic websites targeting Saudi Arabia.

Strong understanding of Saudi search intent, terminology, and audience behavior.

Hands-on experience with Google Search Console, Google Analytics 4, and tools such as Ahrefs, Semrush, or equivalent.

Strong knowledge of keyword mapping, search intent, content optimization, and technical SEO.

Ability to demonstrate measurable SEO results from previous projects.

Excellent analytical skills and the ability to work independently.

Preferred Qualifications

Previous experience with Saudi companies or digital platforms.

Experience in B2B, SaaS.

Familiarity with Arabic localization and Saudi-specific search terminology.

To Apply

Please include the following in your proposal:

A brief introduction highlighting your Arabic SEO experience.

Examples of Arabic websites you have optimized, preferably targeting Saudi Arabia.

The SEO tools you use and your proposed approach for a Saudi-focused Arabic website.

Just need help with setting up tag manager and deleting current google analytics and placing new ones with tag manager

My Google Business Profile is already live but still sitting in the “unverified” state, which means I can’t run local ads or appear properly on Maps. I need a freelancer who knows Google’s verification paths inside-out (postcard, video, phone, bulk, or agency methods) and can get my existing profile officially verified quickly and safely.

Please outline in a concise proposal:
• the exact verification approach you plan to use for an already-created profile,
• the documents or evidence you will ask me to supply,
• a realistic timeline from start to final green-tick status,
• how you will handle any potential rejections or manual reviews.

Successful delivery is simple: when I see the green “Verified” badge in my dashboard and my public listing is fully searchable, the job is done.

Skills: Internet Marketing, SEO, Google Adwords, Marketing, Google Analytics, Digital Marketing, Content Marketing, Google Ads

I am seeking an expert Google knowledge-panel expert for strengthening an existing Google knowledge panel (GKP). There are many hundreds of persons globally sharing my name, and three total persons having an identical name including myself who have a Google knowledge panel.

I am interested in developing a strong strategy with this Google knowledge-panel expert around how to develop as much sustainable content on my own Google knowledge panel as feasible. This includes returning my knowledge panel to a so-called “full-panel” format (please see the attached screenshot of an example of such a full-panel knowledge panel) – which my knowledge panel has been in the past. As there are multiple persons having my name having a knowledge panel, I want most crucially to discuss how to have my knowledge panel appear again automatically within the Google search bar and above or next to the search results automatically when one types in or searches my name on the search engine. This automatic appearance within the search bar has disappeared due to the strong competition for authority over my name.

My knowledge panel furthermore does not recently display a photo carousel on mobile maybe because there are not enough distinct, high-quality images of me online and perhaps because there is not an explicit listing of imagery within my webpage Schema. I would like the expert to review this.

I am strongly interested in deliberating with this expert concerning how to separate myself from the other persons having my name, which has been a constant problem for the strength and stability of the knowledge panel over the years – as many persons having the same name, several of which also have a knowledge panel, appears to confuse Google.

But please note I have already worked with GKP experts on Upwork in the past on many of the above objectives and we have already done many things. I already have a Wikidata page and do not want to create a Wikipedia page as an example. So, I am searching for fresh ideas. But the successful applicant should have significant experience not only with GKPs but also with Wikidata – as I may require updates on my Wikidata.

I want to significantly increase the number of visitors I receive from Google to my business-services site. To make that happen, I’m looking for an SEO specialist who can take ownership of three core areas:

• On-page optimisation – review and refine existing pages so that copy, headings, internal linking and technical tags all send the right relevance signals.
• Keyword research – uncover and prioritise the search terms that real prospects use when looking for the services I sell.
• Authority building – secure high-quality backlinks from trusted, thematically related sites to strengthen my domain’s credibility.

Please outline the tools and methods you prefer to use (e.g., Screaming Frog, Ahrefs, Semrush, Surfer, outreach platforms) and include recent examples where you lifted organic traffic for a comparable B2B site.

Success for me is simple: a measurable, month-over-month rise in organic sessions from Google. If you’re confident you can deliver that, I’d love to hear how you’d approach the first 90 days and what milestones we should track.

Skills: Internet Marketing, SEO, Link Building, Marketing, Google Analytics, Content Marketing, Keyword Research, SEMrush

I'm a business owner with significant experience in sales, marketing, and customer acquisition. I'm looking for an experienced Google Ads professional to help me set up and launch Search campaigns while teaching me how to manage and optimize them myself.

**This is a hands-on coaching and implementation project, not a traditional ongoing ads management position.**

My business purchases residential real estate directly from homeowners, primarily in Oklahoma City and Western Wisconsin.

**What I'm looking for:**

- Live Zoom/Google Meet screen-sharing sessions to build campaigns together.
- Help with campaign structure, keyword research, negative keywords, targeting, ad copy, and bidding.
- Proper conversion tracking for phone calls and form submissions.
- Guidance on connecting advertising results to CRM lead quality.
- Training on interpreting results, troubleshooting problems, and ongoing optimization.
- Clear explanations of why we're making particular decisions.

**Ideal candidate:**

- Proven experience with Google Search Ads and lead-generation campaigns.
- Experience with real estate investors or other high-value, low-volume lead generation is a major plus.
- Strong understanding of Google Tag Manager, GA4, and offline conversion tracking.
- Excellent communicator who enjoys teaching.
- Comfortable giving me control of the account and helping me develop independence.

I'm expecting approximately 6–10 hours initially, with the possibility of periodic consulting afterward.

Please include examples of relevant campaign experience, your hourly rate, and a brief explanation of how you would structure our working sessions.

I'm not looking for someone to simply do everything for me. I want to understand the platform well enough to make informed marketing decisions myself.

We’re seeking a freelancer to manage social media and Google Ad campaigns for a mental health organization in NYC. This part-time role involves tracking campaign performance, making ongoing adjustments, and improving results across channels. You should have experience supporting mental health-related work and be comfortable handling campaign optimization, reporting, and day-to-day campaign management. This is a 10-hour-per-week role for someone who can help keep campaigns running smoothly and improve performance over time.

We are looking for an experienced and data-driven Media Buyer to join our team for a 1-month focused sprint. Your primary goal will be to manage, optimize, and scale our paid advertising campaigns while ensuring our tracking infrastructure is flawlessly capturing conversions.

This role requires a commitment of 5 hours per day (roughly 25 hours per week) for the duration of the 4-week contract.

Key Responsibilities:

Set up, manage, and scale paid campaigns across multiple platforms (Meta Ads, Google Ads, TikTok Ads, and LinkedIn Campaign Manager).

Conduct a comprehensive audit of our current ad accounts and implement a clear performance marketing strategy.

Manage end-to-end conversion tracking setup and troubleshooting using Google Tag Manager (GTM) and Google Analytics 4 (GA4).

Build and maintain real-time performance dashboards in Looker Studio to track ROAS, CPA, and lead quality.

Collaborate on ad copy variations and audience targeting adjustments to maximize campaign efficiency.

Ensure smooth data routing for captured leads using tools like Zapier webhooks and hidden fields in landing pages.

Requirements:

Proven track record as a Media Buyer or Senior Paid Ads Specialist.

Deep technical understanding of conversion tracking, pixel implementation, and data analytics.

Experience managing multi-channel B2B and B2C campaigns with a strong focus on lead generation.

Ability to work independently, manage a daily 5-hour workload, and report on daily/weekly metrics.

Excellent communication skills and a strategic mindset.

Project Scope:

Duration: 1 Month

Time Commitment: 5 hours/day (Monday - Friday)

Budget: $10

How to Apply:
Please submit your proposal with a brief overview of your media buying experience. Include at least two case studies showcasing your work with Meta and Google Ads, and mention any experience you have with advanced tracking setups (GTM/GA4).

I need a conversion tracking expert that will come into my account and audit the conversion tracking. It is a peptide account that has a very complicated backend and there are multiple conversions like whatsapp chat, form fills, and even just traditional conversions. The website is built on vercel and is custom coded. I need you to come in and redo and fix the entire entire funnel.

We are currently in a high-growth phase with our flagship product — a VPN service. We are looking for an experienced Performance Marketing Specialist (Facebook / Meta Ads) to help us scale it to the next level.

Key Responsibilities:
- Set up, launch, manage, and optimize advertising campaigns across Meta Ads (Facebook & Instagram).
- Develop and execute user acquisition strategies focused on driving trials and paid subscriptions for iOS and Android apps.
- Build and structure campaigns optimized for a subscription model (trial → paid subscription).
- Continuously optimize campaigns against key KPIs: CPI, CPA trial, CPA purchase, ROAS, LTV, and payback period.
- Manage audience targeting, GEO segmentation, custom audiences, lookalike audiences, and retargeting strategies.
- Work with creative assets (videos, static banners, ad copy), including preparing clear briefs for designers and video editors.
- Run continuous A/B testing and hypothesis validation across creatives, audiences, placements, GEOs, and subscription funnels.
- Integrate and work with mobile attribution and analytics tools: AppsFlyer, Adjust, Firebase, Google Analytics, and SKAdNetwork (iOS).
- Independently set up, validate, and troubleshoot conversion tracking and in-app events (installs, trial starts, purchases).
- Ensure accurate data flow between mobile attribution platforms and Meta Ads for effective campaign optimization.
- Analyze campaign performance, identify scaling opportunities, and maintain traffic quality.
- Prepare regular performance reports with actionable insights and recommendations.

Requirements:
- 3+ years of hands-on experience managing Meta Ads campaigns for mobile applications.
- Mandatory hands-on experience promoting subscription-based mobile apps, preferably VPN, utilities, or productivity apps.
- Strong understanding of subscription economics, including trial-to-paid conversion funnels, LTV, ROAS, and payback period calculations.
- Proven experience managing and scaling substantial monthly advertising budgets.
- Strong expertise in Meta Ads Manager, including campaign structure, audience targeting, creative testing, and optimization.
- Hands-on experience with mobile attribution tools (AppsFlyer / Adjust, Firebase, SKAdNetwork).
- Ability to independently configure, validate, and troubleshoot conversion events and tracking integrations.
- Proven experience optimizing campaigns for paid subscriptions, not just installs.
- Experience developing creative testing strategies and working with designers or external creative teams.
- Strong analytical skills and a data-driven approach to campaign optimization.
- Ability to work independently, take ownership of results, and proactively identify growth opportunities.

Google Ads Lead Generation Specialist

Position Overview

We are seeking an experienced **Google Ads Lead Generation Specialist** to manage, optimize, and scale paid search campaigns across multiple lead-generation campaigns and industries.

This is a performance-focused position. The primary objective is not simply to generate clicks or traffic—it is to consistently generate **qualified leads at a profitable cost per acquisition (CPA)** while identifying opportunities to scale successful campaigns.

The ideal candidate has hands-on experience managing Google Ads for lead-generation businesses, understands conversion tracking and attribution, and is comfortable making decisions based on lead quality, conversion rates, CPA, and return on ad spend.

## Key Responsibilities

* Build, launch, manage, and optimize Google Ads campaigns focused on lead generation.
* Manage Search, Performance Max, Display, YouTube, and remarketing campaigns where appropriate.
* Conduct keyword research and continuously identify new high-intent search opportunities.
* Develop campaign structures based on geography, service, customer intent, and conversion performance.
* Monitor and optimize:

* Cost per lead (CPL)
* Cost per qualified lead
* Cost per acquisition (CPA)
* Conversion rate
* Click-through rate (CTR)
* Search impression share
* Lead-to-sale conversion rate
* Return on ad spend (ROAS)
* Review search terms regularly and aggressively manage negative keywords and irrelevant traffic.
* Write and test ad copy, headlines, offers, calls to action, and campaign messaging.
* Work with the web/design team to improve landing-page conversion rates.
* Develop and execute A/B tests for ads, landing pages, keywords, bidding strategies, and offers.
* Manage geographic targeting for local, statewide, and nationwide campaigns.
* Build and optimize remarketing audiences and campaigns.
* Monitor competitor activity and identify opportunities to capture additional market share.
* Scale successful campaigns while maintaining acceptable acquisition costs.
* Identify underperforming campaigns quickly and develop corrective strategies.

## Conversion Tracking & Attribution

The candidate must have a strong understanding of conversion tracking and attribution.

Responsibilities include:

* Configure and troubleshoot Google Ads conversion tracking.
* Work with Google Tag Manager and Google Analytics 4 (GA4).
* Track phone calls, form submissions, booked appointments, qualified leads, and completed sales.
* Implement offline conversion tracking where applicable.
* Import CRM conversion data back into Google Ads.
* Differentiate between raw leads, qualified leads, appointments, and actual customers.
* Ensure Google Ads optimization is based on **business outcomes rather than simply form submissions**.
* Troubleshoot discrepancies between Google Ads, analytics platforms, call-tracking systems, and CRM data.

## Lead Generation Strategy

The Google Ads Specialist will work closely with management and the sales team to understand what happens to leads after they are generated.

You will be expected to analyze:

**Click → Lead → Qualified Lead → Appointment → Sale → Revenue**

The goal is to determine which campaigns, keywords, advertisements, geographic markets, and landing pages generate the most profitable customers—not simply the largest number of leads.

## Reporting & Performance Management

Prepare clear weekly and monthly performance reports covering:

* Advertising spend
* Leads generated
* Qualified leads
* Cost per lead
* Cost per qualified lead
* Cost per acquisition
* Conversion rates
* Campaign and keyword performance
* Geographic performance
* Lead quality
* Revenue attributed to Google Ads
* Opportunities for additional scaling
* Campaigns requiring corrective action

The candidate should be able to explain **why performance changed and what actions should be taken next**, rather than simply presenting reports.

## Qualifications

* 3+ years of hands-on Google Ads experience preferred.
* Demonstrated experience running Google Ads specifically for **lead-generation businesses**.
* Experience managing meaningful monthly advertising budgets.
* Strong knowledge of Google Search campaigns and bidding strategies.
* Experience with Google Tag Manager and GA4.
* Understanding of call tracking and dynamic number insertion.
* Experience with CRM-based and offline conversion tracking strongly preferred.
* Strong understanding of landing-page conversion optimization.
* Ability to analyze large amounts of campaign data and make decisions quickly.
* Strong Excel/Google Sheets skills.
* Excellent communication and reporting skills.
* Experience working with high-volume inbound lead-generation campaigns is strongly preferred.

## Preferred Experience

Candidates with experience in any of the following will receive additional consideration:

* Home services
* Insurance
* Legal services
* Financial services
* Real estate
* Healthcare
* B2B lead generation
* Local service businesses
* Multi-location or multi-state advertising

Experience managing campaigns where **phone calls are a major source of conversions** is especially valuable.

## What Success Looks Like

Success in this position will be measured primarily by the ability to:

1. Generate qualified leads consistently.
2. Reduce cost per qualified acquisition.
3. Improve lead quality.
4. Increase conversion rates.
5. Identify profitable keywords and geographic markets.
6. Scale advertising spend without sacrificing profitability.
7. Build reliable conversion tracking from Google Ads through the CRM and final sale.
8. Continuously identify new opportunities to increase lead volume and revenue.

## Ideal Candidate

We are looking for someone who thinks like a **performance marketer rather than an advertising account manager**.

You should be comfortable taking ownership of campaign results, digging into data, identifying problems, testing solutions, and scaling what works.

If you have successfully managed high-volume Google Ads lead-generation campaigns and can demonstrate measurable improvements in CPL, CPA, lead quality, and revenue, we would like to hear from you.

Our Main Objectives

We have three clear priorities:

1. Increase Direct Bookings

Our main goal is to generate more reservations directly through our websites, reducing our dependence on third-party booking platforms such as GetYourGuide, Viator and Civitatis.

We want visitors to become paying customers.

2. Improve Google Rankings (SEO)

We want our websites to rank among the top Google results for relevant tourism searches.

We need to improve our organic visibility for keywords related to guided tours, monuments, cultural experiences and tourist activities in Córdoba, Seville, Málaga and Granada.

3. Improve Conversions from Advertising Campaigns

When we invest in Google Ads, Meta Ads or other advertising campaigns, we want our websites to convert that traffic into actual bookings.

We need someone who can analyze and optimize our landing pages, booking processes and calls to action to maximize conversions.

Main Responsibilities

Perform an SEO audit of our websites.

Identify and fix technical SEO issues.

Improve organic Google rankings.

Optimize our main tour and activity pages.

Conduct keyword research focused on booking intent.

Improve website structure, content and internal linking.

Identify potential SEO competition between our different brands.

Analyze user experience and booking processes.

Optimize landing pages for advertising campaigns.

Improve conversion rates and reduce booking abandonment.

Configure or review conversion tracking using Google Analytics 4 and Google Tag Manager.

Ensure that direct bookings from organic traffic and advertising campaigns can be measured.

Implement improvements directly on our websites.

Required Skills

Search Engine Optimization (SEO)

Technical SEO

Conversion Rate Optimization (CRO)

Google Search Console

Google Analytics 4 (GA4)

Google Tag Manager

WordPress

Landing Page Optimization

Basic knowledge of Google Ads and Meta Ads

Experience with Spanish-language websites

Experience in tourism, travel or online booking websites will be highly valued.

What We Expect

We are not looking for someone who only creates SEO reports or provides theoretical recommendations.

We need a practical specialist who can implement improvements and help us generate more bookings and revenue.

Our success will be measured by:

Better Google rankings for commercially relevant keywords.

Increased qualified organic traffic.

More direct bookings through our websites.

Improved conversion rates.

Better performance of landing pages used in advertising campaigns.

Accurate tracking of reservations and sales.

Search and paid social are how most new clients will find us next year, and we need one
person to own both.
We're iPromo, a promotional products and corporate gifting distributor. 27 years in
business, 10,000+ active clients, fully remote.
This is B2B. Our buyers are HR, marketing and office managers who request a quote, talk
to a rep and order weeks later. If your ad experience is only DTC e-commerce, where the
goal is an instant checkout, this will feel very different. Please keep that in mind before
applying.

What you'd be doing
1. Own SEO for ipromo.com: category and product pages (custom apparel, drinkware,
tech, corporate gifts), technical fixes, internal linking and schema
2. Get iPromo named and cited when people ask ChatGPT, Perplexity or Google AI
Overviews where to buy branded merch or corporate gifts
3. Run our Meta ads (Facebook and Instagram) for quote requests and calls, not just
clicks
4. Build and test landing pages and creative with our design team, and kill what doesn't
convert
5. Plan seasonal pushes (holiday gifting, back to school, trade show season) early enough
to matter
6. Report to me every week: what you spent, what came in, what you'd change, and the
numbers behind it

Must have
* 3+ years of hands-on SEO, with a site you grew and numbers to show it
* 2+ years managing Meta Ads budgets yourself, ideally for B2B lead gen
* You can explain why a page ranks on Google but never shows up in AI answers, and what you'd change
* You can audit a Meta account and tell us whether the Pixel and Conversions API are set up and deduplicating correctly
* You know the difference between cost per lead and cost per qualified lead, and which one we should care about
* Comfortable in GA4, Search Console, Meta Ads Manager, and Ahrefs or Semrush
* Available 9AM to 5PM EST, Monday to Friday. Our team works those hours so this is very important

How to apply
Include one SEO result and one Meta campaign you ran, with spend and lead numbers.
Proposals without numbers won't be reviewed.
Start your proposal with the word "Quote" so we know you read this far.

Screening questions
1. Share a site you grew through SEO. What did organic traffic or leads go from and to,
and over what period?
2. What's the largest monthly Meta Ads budget you've managed yourself, and what was
the cost per lead?
3. How would you get a B2B company cited in ChatGPT or Google AI Overviews? Be
specific.
4. Can you work 9AM to 5PM EST, Monday to Friday? (Yes/No)
Skills
Skills (tags): Search Engine Optimization, Facebook Advertising, Meta Ads, Instagram
Advertising, Google Analytics 4, Google Search Console, Technical SEO, Answer Engine
Optimization, Lead Generation, Ahrefs, Semrush

Forestry Doors (forestrydoors.com) sells polycarbonate doors and windows for skid steers, excavators, and other heavy equipment. We're a seven-figure Shopify business with high-ticket products and a B2B-leaning buyer.

An agency runs our Google Ads (~$20k/month) and Klaviyo email/SMS. Over the last three months, ad spend roughly doubled while Google-reported revenue stayed nearly flat. We've already found the obvious ad problems. What we need now:

PHASE 1: FIXED-PRICE AUDIT (5-10 business days)
- Website CRO: product discovery, product pages, fitment confidence, trust, cart, checkout. Fixes ranked by estimated revenue impact and effort.
- Klaviyo: flows, segmentation, abandoned cart, and whether email revenue is incremental or just taking credit.
- Paid traffic: is the agency sending the wrong traffic, or is the site failing to convert the right traffic?
- Reconcile Google and Klaviyo-reported revenue against actual Shopify revenue.
- Deliverable: a written report plus a walkthrough call. Each fix is labeled "agency" or "website."

PHASE 2: OPTIONAL ONGOING ROLE (decided after Phase 1)
Hold the agency accountable, set priorities, review their work, and guide testing and budget decisions. You won't manage the ad account. You'll be the person who tells us whether it's working.

REQUIREMENTS
- You do the work yourself. No subcontracting, no junior staff.
- Proven CRO results on Shopify, ideally with high-AOV or industrial/B2B products.
- Comfortable telling an agency, and the owner, that they're wrong.

Read-only access will be provided: Google Ads, GA4, Klaviyo, Shopify analytics.

TO APPLY, answer these in your proposal. Generic proposals will be skipped.
1. Ad spend doubled and reported revenue rose under 1%. What are the first three things you'd check, in order, and why?
2. Who will actually do the work? Name everyone who'll touch our accounts.
3. Quote Phase 2 now: what's included, monthly price, minimum term.
4. Link one Shopify store where you improved conversion rate, with the before and after numbers.
5. How do you separate revenue a channel actually caused from revenue it's just claiming credit for?

## About Us

We are a growing U.S.-based digital marketing agency looking for an experienced Paid Advertising Specialist to help set up, manage, and optimize campaigns for our clients across Google Ads, YouTube Ads, Facebook, and Instagram.

We are looking for someone who understands how to generate qualified leads and sales while making the most of limited advertising budgets.

Our immediate focus includes a manufacturing business looking to establish its own independent sales and marketing presence. We are also interested in a long-term working relationship for future client projects.

## Responsibilities

**Google Ads**
- Set up and manage Google Search campaigns
- Conduct keyword research and competitor analysis
- Optimize targeting, bidding, and budgets
- Configure conversion tracking and remarketing
- Reduce wasted ad spend and improve lead quality

**YouTube Ads**
- Set up and manage YouTube advertising campaigns
- Recommend appropriate video campaign strategies
- Manage audience targeting and retargeting
- Test ad formats and optimize campaign performance

**Meta Ads (Facebook & Instagram)**
- Set up and manage campaigns through Meta Ads Manager
- Build lead generation and conversion campaigns
- Manage audience targeting and retargeting
- Set up and troubleshoot Meta Pixel and conversion tracking
- Test ad creatives, copy, and campaign strategies

**Tracking & Reporting**
- Configure Google Analytics 4 and Google Tag Manager
- Track conversions, cost per lead, and campaign performance
- Integrate advertising leads with CRM systems where needed
- Provide clear performance reports and recommendations
- Monitor campaign performance and identify opportunities for improvement

## Requirements

- Proven hands-on experience with Google Ads, YouTube Ads, and Meta Ads
- Experience managing campaigns for businesses with limited advertising budgets
- Strong understanding of lead generation and conversion tracking
- Ability to manage campaigns independently
- Experience with Google Analytics, Google Tag Manager, and Meta Pixel
- Strong communication skills and attention to detail
- Competitive pricing and reliable turnaround times

Experience with GoHighLevel is a plus but not required.

## Working Relationship

We are a growing agency looking for reliable freelancers who are interested in consistent, long-term collaboration.

We value cost efficiency, transparency, and measurable results.

We are open to hourly arrangements or fixed monthly management fees depending on the project.

## How to Apply

Please include:

1. Examples of Google Ads, YouTube Ads, and Meta Ads campaigns you have personally managed.
2. Case studies showing actual results such as cost per lead, conversions, or return on ad spend.
3. Your experience managing smaller advertising budgets.
4. Your hourly rate or monthly management fee.
5. Which advertising platform you consider your strongest.
6. Your availability and experience working with marketing agencies.

We are looking for someone who can help us deliver strong results while building a long-term professional relationship.

I’m looking for a U.S.-based tracking specialist who is fluent in English to audit, fix, and simplify the ecommerce tracking for my website, We Got Teez (WGT).

My goal is to accurately track purchases, revenue, and shopping activity so I can understand which Google Ads campaigns generate sales.

CURRENT SETUP AND ISSUE

I currently use Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Stape.

I suspect one purchase may be getting counted as two. Stape may be involved, but I need you to investigate and identify the actual cause rather than assume.

I would prefer to stop using Stape and remove unnecessary complexity. Please explain any meaningful tradeoffs and verify that replacement tracking works before disconnecting it.

SCOPE OF WORK

• Audit the website’s existing tracking, integrations, Google Ads, GA4, GTM, and Stape configuration.

• Identify and fix duplicate purchase events or overlapping conversion sources.

• Complete or repair the connections between the website, Google Ads, GA4, and GTM.

• Track product views, add-to-cart actions, checkout starts, and successful purchases.

• Ensure purchase tracking includes accurate transaction IDs, order values, currency, and product details.

• Configure Google Ads conversion goals so purchases are used appropriately for bidding without counting the same order twice.

• Set up reporting for the shopping journey and new versus returning purchasers where supported.

• Review remarketing audiences, enhanced conversions, and consent settings, and configure them where appropriate.

• Simplify the setup and migrate away from Stape if feasible without compromising the agreed tracking requirements.

TESTING AND DELIVERABLES

• Save a backup of the existing configuration before making changes.

• Coordinate a test order with me.

• Demonstrate that one order produces one purchase event in each intended platform, with the correct transaction ID and revenue.

• Confirm that browsing and checkout events fire at the correct steps.

• Provide screenshots or a recording showing the test results.

• Explain any reporting delays, attribution differences, or limitations.

• Provide a short walkthrough and written handoff explaining the final setup.

• Include a clearly stated period of support for issues discovered after delivery. I don't have a problem paying more to fix the potential problems that arise.

AI TOOLS AND AGENTS WELCOME

I am comfortable with—and actually prefer—you using AI tools or agents if they help you complete the project efficiently and accurately. Please explain how you would use them.

You remain responsible for reviewing all changes, protecting account and customer information, and independently verifying the results. Please obtain my approval before adding paid tools or services.

OWNERSHIP AND ACCESS

All accounts and tracking assets must remain under my ownership. Use existing accounts wherever possible and request access through user invitations rather than shared passwords.

Do not send customer names, email addresses, or other personally identifiable information into GA4.

FREELANCER REQUIREMENTS

• Based in the United States.

• Fluent in spoken and written English.

• Demonstrated experience with Google Ads ecommerce conversion tracking, GA4, and GTM.

• Experience diagnosing duplicate purchases and working with Stape.

• Able to explain the setup clearly and provide a walkthrough.

PLEASE INCLUDE IN YOUR PROPOSAL

Your relevant experience and examples of similar projects.

How you would investigate a purchase being counted twice.

Your experience migrating tracking away from Stape.

Any AI tools or agents you would use.

The access and information you need from me.

Your fixed-price quote and estimated completion time.

Your testing process and included support after completion.

This is a one-time tracking audit, repair, and setup project at the moment. I will need help setting up ad tracking on other platforms in the future.

We’re Reign (formerly Phoenix), a checkout and payments platform built for direct-to-consumer ecommerce brands. We just completed a full rebrand and are scaling our marketing quickly. Our marketing team is small, fast, and hands-on, and we’re looking for a full-stack marketer who can own execution across channels and work directly with our marketing lead and designer.

This is not a “strategy only” role. You’ll be shipping work every day, from website updates and landing pages to social content, paid campaigns, and reporting.

What you’ll work on

Website and SEO

Build and update pages on our marketing site (landing pages, competitor comparison pages, partner pages, event pages)
Own on-page and technical SEO: sitemaps, redirects, indexing, metadata, page speed
Run conversion optimization using heatmaps and session recordings
Support accessibility (WCAG) checks and fixes
Comfortable working in a Git-based workflow (reviewing and submitting pull requests to a staging environment)

Social media

Manage our content calendar across X, LinkedIn, and Instagram
Write and schedule posts for the company account and support content for founders and team members
Monitor conversations in our niche (ecommerce operators, payment processing issues) and help the team engage
Track what’s working and adjust weekly

Paid acquisition

Launch and manage Meta ad campaigns, including creative testing
Build dedicated landing pages for campaigns
Set up and maintain tracking: pixels, Conversions API, UTMs, and attribution from ad to signup

CRM, email, and reporting

Build and maintain HubSpot forms, workflows, lifecycle stages, and dashboards
Create and send email campaigns and product announcements
Report weekly on funnel performance (traffic, leads, booked calls, signups, cost per opportunity)

Content and launches

Help produce press releases, launch announcements, case studies, and event materials
Coordinate with outside agencies and freelancers on deliverables

What we’re looking for

3+ years in a hands-on marketing role, ideally at a B2B SaaS, fintech, or ecommerce company
Proven experience across at least three of: SEO, paid social, website/CRO, social media, email/CRM
Strong HubSpot experience
Comfortable editing websites with code (HTML/CSS, basic React or Next.js is a big plus) and using GitHub
Solid analytics skills: you can set up tracking, spot when numbers look wrong, and explain why
Clear, punchy writing in plain English
Experience using AI tools to move faster (Claude, ChatGPT, Grok, or similar)
Bonus: knowledge of Shopify, DTC ecommerce, or payments

To apply, please answer these:

Share 2 to 3 examples of marketing work you shipped yourself (pages, campaigns, or content) and the results.
Walk us through how you’d set up tracking from a Meta ad to a product signup.
Which of the areas above are you strongest in, and which would you need to ramp up on?
Start your application with the word “Reign” so we know you read this far.

Looking for an analyst with experience in GA4, GTM, Meta Pixel and Google Ads tags to optimize marketing conversion tracking/funnel flow.

We have the properties set up, but they need to be cleaned up and optimized - correcting any issues - following a recent ecommerce platform migration.

Desired output is accurate media spend tracking and CAC.

I need an experienced SEO and analytics professional to make my detailing website work harder for me by driving more calls and booking requests from Toronto and the surrounding GTA.

Here’s what I want done:

• Google Analytics
- Audit the current installation, identify why sessions and events are not recording correctly, and implement a clean fix (GA4 + GTM if needed).
- Validate that every primary action—calls, form submissions, and online bookings—fires as a conversion so I can finally trust the numbers.

• On-page SEO (2 key pages)
- Homepage: optimise around “mobile car detailing Toronto” and “mobile detailing GTA” while keeping the copy natural and conversion-focused.
- One Services page (I’ll confirm which): tighten titles, headers, internal links and schema so all detailing services rank evenly well.

• Google Business Profile
- Refresh business info, add services, fine-tune service areas to cover Toronto and nearby GTA cities.
- Suggest post and Q&A ideas that push prospects to call or book straight from Maps.

• Testing & Reporting
- Before-and-after crawl and ranking snapshots, analytics verification screenshots, and a concise summary of wins plus next-step recommendations.

Access to the site CMS, existing GA property, Search Console and the GBP profile will be provided. Please be comfortable working directly in the live environment (with backups) and turning the above around promptly.

Skills: Internet Marketing, SEO, Link Building, Marketing, Analytics, Conversion Rate Optimization, Content Strategy, Website Optimization

We're looking for an experienced mobile app analytics and attribution specialist to help us implement a complete tracking system for HeyInterests, our social networking app available on iOS, Android, and web.

Our goal: Track the entire user journey, from initial traffic source to app installation, completed registration, engagement, and ultimately Premium subscription.

What we need:

- Track acquisition sources (Meta, TikTok, Google, organic, referrals, etc.).
- Attribute app downloads and completed registrations to specific sources and advertising campaigns.
- Track Premium subscriptions, revenue, retention, and lifetime value (LTV).
- Measure advertising performance: CPI, CPA, CAC, ROAS.
- Implement cross-platform attribution between website, iOS, and Android.
- Maintain clean public-facing URLs (e.g., heyinterests.com) without visible UTM parameters.
- Build a centralized, easy-to-understand analytics dashboard.
- Audit our existing integrations and fix any missing or inaccurate tracking.

Current setup:

We already have AppsFlyer and RevenueCat integrated, but our reporting is incomplete and difficult to understand. We're open to using GA4, Google Tag Manager, Looker Studio, BigQuery, or other appropriate tools.

Who we're looking for:

Someone with proven experience implementing end-to-end analytics for mobile apps, particularly subscription-based apps, including knowledge of iOS attribution limitations, Android attribution, deep linking, and cross-platform conversion tracking.

We need someone who can actually implement and test the system, not just provide recommendations.

When applying, please include:

- Examples of similar tracking systems you've implemented.
- Your recommended tools and architecture.
- How you would connect acquisition sources to completed registrations and Premium subscriptions.
- Your estimated timeline and budget.

Our goal is to understand exactly which marketing channels bring us valuable users, how much they cost, and how much revenue they generate, so we can make data-driven marketing decisions.