Optimize Google Ads Account Management

Шукаю спеціаліста для розвитку Google Shopping для невеликого e-commerce бренду, що базується в Нідерландах. Основні ринки, які нас цікавлять для розвитку через Google, — Нідерланди, Данія, Франція, Норвегія та Великобританія.
Google Merchant Center уже налаштований, товари активні, але хотіла б спочатку провести аудит поточного налаштування та зрозуміти, що варто покращити: Merchant Center, product feed, назви та категорії товарів, tracking/conversions, а також структуру Google Shopping / Performance Max для різних ринків.
Каталог у нас відносно невеликий, тому хотілося б не просто запустити рекламу одразу на всі країни, а зрозуміти, з яких ринків і товарів краще почати, протестувати канал з контрольованим бюджетом і далі масштабувати те, що показує результат.

We run Bonds Experts, a Texas-based surety bond and bonded title services business (bondsexperts.com), and need an experienced Google Ads specialist to fix several account errors.

Current issues to resolve:
1. Ad and call-asset disapprovals - Some of our ads have been flagged for a "Destination Not Accessible" policy violation and a Government Documents and Official Services (GODOS) policy issue ("Certificate required"). We recently updated our site content to get compliant without pursuing the GODOS certification, and have an open Google Ads support case for manual re-review. We need help getting these ads and call assets reinstated.
2. Broken conversion tracking - A past Performance Max campaign reported an implausible ~96% conversion rate, indicating conversion tracking is not set up correctly. This needs to be properly audited and fixed before any further bid or budget optimization.
3. General account health check - Once the above is resolved, we'd like a review of campaign structure, keyword match types, and ad assets (RSAs) for potential improvements.

What we need from you:
- Diagnose and resolve the ad/call-asset policy disapprovals
- Audit and fix conversion tracking so reporting is accurate
- Provide recommendations for campaign optimization once tracking is reliable

We'll grant Google Ads account access after hire. Looking for someone with hands-on experience navigating Google's ad policy review/appeal process and setting up accurate conversion tracking (Google Ads conversion actions / GA4).

We are a digital marketing agency looking for an experienced Google Ads / PPC specialist to help manage and optimize paid search campaigns for a U.S.-based law firm focused on personal injury and accident cases.

This is a highly competitive, high-CPC market, so we need someone with proven experience, excellent organization, strong analytical ability, and a performance-driven mindset.

The right person should be comfortable taking ownership of the account, digging into the data, and making strategic recommendations—not just managing bids.

Responsibilities include:
-Build, manage, and continuously optimize Google Ads campaigns
-Conduct detailed keyword, competitor, geographic, and search-intent research
-Structure campaigns by practice area, location, audience intent, and case value
-Manage negative keywords and search-term cleanup
-Write, test, and optimize responsive search ads and supporting assets
-Manage budgets, CPC, CTR, conversions, CPL, CPA, impression share, and quality score
-Set up and maintain conversion tracking for calls, forms, chats, and qualified leads
-Work with CallRail for call tracking, dynamic number insertion, attribution, recordings, call source analysis, and lead-quality tracking
-Integrate and validate tracking across Google Ads, GA4, GTM, CallRail, CRM, and landing pages
-Use offline conversion tracking and enhanced conversion data where appropriate
-Analyze not only lead volume, but lead quality, qualified case opportunities, and intake performance
-Identify opportunities to improve landing pages, messaging, offers, forms, and conversion rates
-Use remarketing, audience signals, Customer Match, Performance Max where appropriate, and other current Google -Ads modalities based on strategy
-Use AI and automation intelligently for campaign expansion, ad copy testing, keyword research, reporting, anomaly detection, and optimization while maintaining strong human oversight
-Provide clear weekly reporting, observations, testing notes, and next-step recommendations

Experience we are looking for:
-Demonstrated success managing Google Ads campaigns
-Strong preference for direct experience with personal injury law firms, attorneys, or other high-value/high-CPC industries
-Experience managing meaningful monthly ad budgets
-Strong understanding of local and geographic targeting
-Advanced knowledge of Google Ads, GA4, Google Tag Manager, CallRail, and conversion tracking
-Experience with call-based lead generation and legal intake funnels
-Familiarity with offline conversions, enhanced conversions, CRM attribution, remarketing, Performance Max, audience targeting, and current Google Ads automation features
Strong analytical and reporting skills
-Highly detailed, organized, and process-oriented
-Strong written communication and documentation
-Comfortable collaborating with web, SEO, content, intake, and strategy teams

This is not a “set it and forget it” role.

We are looking for someone who understands that a successful legal PPC campaign is not about clicks—it is about producing qualified calls, viable cases, and profitable client acquisition.

When Applying

Please include:
-A brief overview of your Google Ads experience.
-Specific experience with personal injury law firms or legal PPC.
-Examples of successful campaigns, including approximate monthly ad spend, CPC, CPL/CPA, call volume, conversion rate, and lead-quality improvements where possible.
-Your experience using CallRail and how you track and evaluate qualified phone leads.
-Your approach to the first 30 days of taking over or launching a legal PPC account.
-How you use GA4, GTM, offline conversions, enhanced conversions, and CRM data in campaign optimization.
-How you currently use AI and automation in PPC management.
-Your experience with newer Google Ads campaign types and modalities, including Performance Max, audience signals, remarketing, Customer Match, automated bidding, and AI-assisted campaign optimization.
-How you distinguish between a cheap lead and a valuable legal lead.
-Your availability and preferred working arrangement.

Please start your application with the words “PI PPC” so we know you read the full posting.

We are looking for someone we can trust with an important client account and potentially develop into a long-term PPC partner across additional agency accounts.

Experience, organization, communication, accountability, and measurable results will be the primary factors in our selection.

I’d also strongly recommend adding one screening question on Upwork:

“If a personal injury campaign is generating calls but the firm says the cases are low quality, what are the first 5 things you would investigate?”

That one question will quickly separate real legal PPC operators from general Google Ads managers.

Senior Google Ads Manager (Ecommerce)Whiskey Library | Full time | Remote, worldwide

Whiskey Library is looking for a curious, commercially minded marketer with deep Google Ads expertise. You will develop the messaging, write the copy and run the experiments that grow our Bourbon Mystery Box subscription and online bottle shop.

You will have room to form a point of view, put it into practice and improve it through testing. Working directly with our CMO, creative team and landing-page designer, you will take ideas from customer insight through to execution and the next iteration.


About Whiskey LibraryWe help people discover great craft whiskey through our Bourbon Mystery Box, a monthly subscription of full-size bottles chosen around their tastes, and our online bottle shop.

We buy single barrels and small blends directly from craft distilleries and independent bottlers, with both names on the label. We also carry bottles from their core ranges. That gives you a mix of familiar producers and distinctive selections to market.

We are a small, global, fully remote team. We value ownership, speed and high-quality output over process or hierarchy.


What you will own
Study customer reviews, search queries, objections and competing offers to develop ideas about what will persuade someone to buy.
Develop messaging that fits our brand, write and refine ad copy, and bring specific creative and landing-page concepts to the team.
Own a prioritised testing plan. Define a hypothesis and success measure, run focused A/B tests, assess the evidence and use what you learn to shape the next experiment.
Execute Google Ads strategy across Search, Shopping, Performance Max and other suitable formats, including campaign structure, bidding and budget management.
Keep conversion tracking, Merchant Center and product feeds working reliably, coordinating fixes with the team.
Assess acquisition cost, order value, gross profit and customer lifetime value, with clear separation between branded and non-branded activity, subscriptions and retail.
Share findings with the wider marketing team, turn their insights into new tests, and follow through independently on agreed work.


You will make routine account decisions independently. Budget increases, offer changes and major shifts in strategy are agreed with our CMO, particularly when they affect other channels.


What you bring

Strong marketing judgment and writing ability. You can connect customer insight to persuasive copy and explain why a message fits the brand.
Curiosity demonstrated through your work: questions you investigated, assumptions you challenged and ideas you changed when the evidence surprised you.
A repeatable testing method. You can walk us through a hypothesis, the test you ran, what the results did or did not establish, and what you tried next.
Proven ecommerce Google Ads execution, with practical knowledge of Merchant Center, product feeds, conversion tracking, Google Analytics and attribution.
Commercial judgment about profitable customer growth, with examples of results you personally helped produce.
Strong written English, independent follow-through and a collaborative approach to sharing ideas, giving briefs and responding to feedback.


Experience with subscription businesses, alcohol ecommerce or scaling accounts into six figures of monthly spend is helpful.


Working with usThis is a full-time role focused on Whiskey Library. You should be able to work primarily during US Eastern business hours initially. We can agree on more flexibility as the working relationship develops.
You will have direct access to our CMO, support from our creative and design teams, and quarterly performance bonuses.


How to apply

Apply with your CV or LinkedIn profile and one brief example of a marketing experiment you personally developed and executed for an ecommerce Google account. Explain the customer insight, the messaging or copy you tested, the result and what you did next. Anonymised examples are welcome.

Shortlisted candidates will be invited to complete a paid account diagnosis and propose a focused messaging test.

We’re looking for an experienced Google Ads specialist to manage and optimise campaigns for our home services business in Sydney, Australia.

Our main services are:

* Gardening & lawn care
* Pest control

We’re looking for someone who can:

* Manage and optimise our existing Google Ads campaigns
* Generate consistent, high-quality local leads
* Work towards a target cost per conversion/lead of around $10–$20 AUD
* Review keywords, search terms and negative keywords
* Improve campaign structure, targeting and ad performance
* Ensure conversion tracking is set up correctly
* Provide clear updates on performance and recommendations

Experience with Australian local service businesses is highly preferred, particularly gardening, landscaping, pest control or similar industries.

This is an ongoing role for the right person if the campaigns perform well.

When applying, please include examples of similar campaigns you’ve managed, including the cost per lead/conversion you achieved and approximate monthly ad spend.

We are an 18 year old private aviation company. We sell two products: a prepaid Jet Card and on demand charter. Average client value is very high, sales cycles are long, and volume is low. This is not an ecommerce account. We care about lead quality and downstream close rate, not clicks or form fills.

We recently brought Google Ads in house after exiting our agency. The account has a clear set of structural problems we've already diagnosed (and partly fixed) and we need an experienced operator to fix them and then run the account week to week with us.

What you'd do:

Rebuild campaign and ad group structure around search intent and CRM outcome, not legacy taxonomy

Reallocate budget toward high intent charter and Jet Card terms

Full search term hygiene and negative keyword build

Ad copy within a strict compliance framework (we provide the rules, you follow them)

Weekly optimization with a written change log

Work with us on offline conversion imports from
Salesforce as that pipeline matures

Coordinate on landing page tracking QA before any new page takes traffic (we have a checklist)

Our stack: Google Ads, Bing Ads, GA4, GTM, Mixpanel, CallRail, Salesforce, VWO. You'll have a marketing lead as your daily point of contact and a front end engineer for tracking implementation. You will not be touching GTM or tracking code directly.

Constraints you need to be comfortable with:

No changes based on a single day of data
No spend increases without written approval
No copy goes live without our review
Every change documented

Requirements:

5+ years managing Google Ads with meaningful budgets ($30K/mo or higher)

Experience with high ticket, long cycle lead gen (luxury, real estate, financial services, B2B enterprise, or similar)

Comfortable with offline conversion tracking and CRM matched attribution

Strong search term and negative keyword discipline

Clear written communication. You'll be documenting every change.

Nice to have: Bing Ads experience, luxury travel or aviation background, familiarity with Mixpanel.

How to apply: Tell me about one account where you fixed a structural budget allocation problem, what you changed, and what happened to lead quality (not just CPA). Two paragraphs max.

I am looking for a google ad expert who can help me with increasing sales on my website via Google promotion

We are looking for an Intermediate to Expert Google Ads / Performance Marketing Specialist to create, launch, manage, optimize, and report on Google Ads campaigns for our AI-based SaaS products.

We currently have two products that we want to promote through Google Ads:

Product A – AI Digital Marketing SaaS
An AI-enabled SaaS platform that helps users generate SEO content and meta tags for their products.

Product B – AI Course Learning Platform
An AI-powered course learning platform that includes AI simulation software to provide a more interactive learning experience.

The primary objective is conversions. We are not looking for someone who simply launches campaigns and waits for results. We want someone who can understand the products, identify the appropriate audiences, build campaigns strategically, monitor performance, optimize based on data, and continuously improve conversion performance.

Responsibilities
Google Ads Campaign Management
Research and create appropriate Google Ads campaigns for our products.
Identify relevant keywords, audiences, search intent, and targeting strategies.
Create and manage Search, Display, Performance Max, YouTube/video, and other relevant Google Ads campaigns where appropriate.
Develop appropriate ad copy, targeting, bidding, and campaign structures.
Set up conversion goals and ensure campaigns are optimized toward meaningful conversions.
Monitor campaign performance and make data-driven optimizations.
Identify underperforming keywords, ads, audiences, placements, and campaigns and take corrective action.
Continuously look for opportunities to improve conversion rates and reduce inefficient ad spend.
Google Analytics, GTM & Tracking
Integrate and configure Google Analytics (GA4) and Google Tag Manager (GTM) where required.
Configure appropriate conversion events and tracking.
Ensure that Google Ads conversion tracking is correctly connected to the relevant analytics/tagging setup.
Test the tracking setup and verify that conversions are being recorded accurately.
Troubleshoot tracking issues when required.
Ensure the overall setup is operational before campaigns are scaled.
YouTube Ads
Create and configure YouTube advertising campaigns where appropriate.
Recommend suitable YouTube campaign types, audiences, targeting, and objectives.
Track and analyze YouTube campaign performance.
Optimize campaigns based on conversion and engagement data.
Reporting & Documentation

We require clear documentation of the work performed.

For each campaign/project, you should provide an SOP/process document covering:

Campaign setup and structure
Target audience and targeting strategy
Keywords and/or audience selection
Bidding strategy
Ad formats and creatives used
Conversion tracking setup
GA4/GTM configuration performed
Tests performed
Results obtained
Optimizations performed
Recommendations / next steps

We want to be able to understand what was done, why it was done, and what the results were.

What We Expect From You

We are looking for someone who can take ownership of the Google Ads side of the projects.

You should be comfortable saying things like:

"Based on the product, target audience and conversion objective, I recommend starting with X campaign structure because..."

rather than simply following a predefined checklist.

You should be able to analyze campaign data and explain why you are making particular changes.

Required Skills
Google Ads
Google Ads Campaign Management
Google Search Ads
YouTube Ads
Conversion Optimization
Keyword Research
Audience Targeting
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking
Campaign Performance Analysis
Google Ads Reporting
A/B Testing / Campaign Optimization
Preferred Experience

Experience working with SaaS, AI products, software products, EdTech, or technology businesses is strongly preferred.

Experience with lead-generation and/or SaaS conversion funnels will be an advantage.

Deliverables

The successful freelancer will be responsible for:

Google Ads campaigns created and configured.
YouTube Ads campaigns where appropriate.
GA4/GTM and conversion tracking configured and tested where required.
Campaign monitoring and ongoing optimization.
Regular performance reports.
SOP/documentation describing the work performed, setup, results, and optimization steps.
Recommendations for subsequent campaigns and improvements.

We are looking for an experienced Google Ads specialist to help us set up, manage, and optimize Google Ads campaigns for businesses in the Netherlands.

We work with Dutch SMEs and are looking for someone who understands lead generation and knows how to turn Google Ads traffic into actual qualified leads and customers.

This is not just a one-time project. We are looking for a reliable specialist for a long-term collaboration, with the possibility of managing multiple client accounts.

Your responsibilities
Set up and manage Google Search campaigns
Conduct keyword research for the Dutch market
Create and optimize campaign structures
Write and test high-converting ad copy
Set up and verify conversion tracking
Optimize bids, keywords and negative keywords
Improve CPA / cost per lead
Analyze campaign performance and identify opportunities
Provide clear reporting and recommendations
Scale campaigns that are performing well
What we're looking for

You should have proven experience with:

Google Ads for lead generation
Google Search campaigns
Conversion tracking
Google Tag Manager and GA4
Keyword research
Landing page / conversion optimization
Managing campaigns based on ROI, CPA and lead quality

Experience working with Dutch companies or campaigns targeting the Netherlands is a strong advantage.

Speaking Dutch is not mandatory, but you should be comfortable working with Dutch keywords and ad copy using our input when necessary.

To apply

Please include:

Your experience with Google Ads lead generation
Examples of campaigns/results you have achieved
Your average monthly ad spend managed
Whether you have experience with Dutch / Netherlands-based campaigns
How you normally optimize campaigns to reduce cost per lead
Your hourly rate or monthly management fee

Please start your application with the word “NETHERLANDS” so we know you have read the full job description.

We are looking for someone who is proactive, data-driven and focused on generating measurable business results.

If the collaboration works well, there is potential to manage multiple Google Ads accounts for our clients on an ongoing basis.

Manage all Google adds on a monthly bases for 300 dollars per month

Im looking for a google ad words expert to help me with one of my client accounts. I have laid out the nature of the clients brands the type of campaign we are looking for in this document: https://bit.ly/4xsClv2

We are looking for an experienced Google Ads Media Buyer with proven Real Estate experience in the DACH market.

Requirements:

Proven Google Ads experience in Real Estate / Property
Must provide relevant case studies with actual results
Explain your strategy and approach for generating qualified leads
Experience with lead generation funnels and conversion tracking
Strong understanding of GA4, GTM and Google Ads conversion tracking
Ability to track and optimise conversions from both website forms and lead forms
Experience tracking beyond basic leads, ideally qualified leads / appointments

To apply, please provide:
2–3 Real Estate case studies with budgets and results
Your approach to launching and scaling a Real Estate Google Ads campaign
How you would set up and track conversions from website forms and/or lead forms
How you measure lead quality, not just lead volume
Your availability and rate

I am looking for an experienced Google Ads, GA4 and conversion-tracking specialist to undertake a focused audit and technical tidy-up of an existing Google Ads account for a private psychology practice in Melbourne, Australia.

The Google Ads account is already established and has been running since March 2026. I am not looking for a wholesale rebuild or a broad digital marketing strategy. Considerable setup and optimisation work has already been completed.
The account is small and currently consists of two Search campaigns:
• Trauma / EMDR
• TAC / WorkSafe

Google advertising spend is generally around AUD $400 to $500 per month.
The main objective is to improve attribution so I can determine which Google Ads enquiries become actual booked clients, rather than relying only on clicks and form submissions.

Scope of Work
1. Audit the existing Google Ads account
Review the current campaign structure, keywords, search terms, negative keywords, bids, budgets and conversion settings.
The account is deliberately targeted to a relatively small geographic area around East Melbourne and is intended to attract high-intent clients seeking trauma, PTSD/CPTSD and EMDR treatment, as well as TAC/WorkSafe clients.
I do not want the campaigns substantially restructured unless there is a clear reason and this is discussed with me first.

2. Correct existing Google Ads copy errors
The current Trauma/EMDR responsive search ad contains at least two errors that need to be corrected:
• “Complex PTSD Pyschologist” should read “Complex PTSD Psychologist”
• The description “EMDR Therapy Uses Our Understanding of Neuroscience to Change How Our Brain Deals” is incomplete and needs to be rewritten clearly and professionally.
Please also review the other live ad assets for spelling, grammar or obvious wording problems.

3. Review conversion tracking
Google Ads currently tracks website form completions and calls, but there is a gap between:
Google Ads → enquiry → Halaxy booking → client commencing therapy
The booking process moves from the Papillon Psychology website into Halaxy, which appears to be preventing reliable attribution of bookings back to Google Ads.
I need someone who can investigate this and recommend the simplest practical solution, rather than creating an unnecessarily complex tracking system.

4. Configure Halaxy so Google-originating bookings can be identified
I need assistance with Halaxy because its configuration can be difficult without experience.
The preferred solution may involve:
• creating a dedicated Halaxy booking link or booking pathway for visitors coming from the Trauma/EMDR Google Ads landing page
• using an identifiable appointment type or source, such as “New Client – Google/Website”
• adding or configuring a simple “How did you hear about us?” field where appropriate
• ensuring I can easily determine which bookings originated from the Google Ads landing page
I am open to another solution if you can demonstrate that it is more reliable and still simple for me to manage/distil where the bookings are coming from.

5. Update the Trauma/EMDR landing page
The Google ad should continue directing users to the existing Trauma/EMDR landing page.
The relevant booking CTA/button on the landing page should then link to the dedicated Halaxy booking pathway so bookings generated through this page can be identified.
Please test the complete journey:
Google Ad → Trauma/EMDR Landing Page → Halaxy → Booking

6. Provide a simple handover
At completion, I want very brief written instructions showing:
• how I can identify Google-originating bookings
• what I should check each month
• any ongoing tracking limitations
• any ongoing Google Ads maintenance you recommend

Important
This is a low-volume, high-value professional services account.
The goal is not to maximise clicks or generate large numbers of leads. The objective is to attract a relatively small number of appropriate clients who are likely to commence and continue psychological treatment.

I am particularly interested in determining:
Google Ads spend → appropriate enquiry → booked client → ongoing client
rather than simply:
Google Ads spend → clicks → forms

What I Am Not Looking For
I am not looking for:
• a new website
• a complete Google Ads rebuild
• Meta/Facebook advertising
• Performance Max unless there is a very strong and clearly explained reason
• broad-match expansion simply to increase traffic
• an expensive ongoing agency-style retainer

Required Experience
Please apply only if you have strong experience with:
• Google Search Ads
• GA4
• Google Tag Manager
• lead-generation conversion tracking
• external booking systems
• offline or qualified-lead attribution
• low-volume professional-services campaigns
Experience with Halaxy would be highly desirable.

Please Answer These Questions in Your Proposal:
1. Have you worked with Halaxy before? If so, what type of tracking or booking configuration did you implement?
2. How would you approach identifying whether a person who clicks a Google Ad later books through Halaxy?
3. Would you recommend a dedicated Halaxy booking link, offline conversion tracking, another method, or a combination? Why?
4. Have you managed Google Ads accounts with relatively low monthly ad spend and high-value conversions?
5. What would you expect to change in an account like this once the initial technical work is complete?
6. What would you charge for this initial fixed-scope project?
7. If ongoing maintenance is required afterwards, what would you charge per month or per review?

Access and Security
The Google Ads account remains owned by Papillon Psychology.
Access will be provided through authorised user access. I will not provide personal Google passwords or transfer ownership of the account.

This is a fixed-price project, with any ongoing management arrangement considered only after the initial work is completed successfully.

Our company offers renovation services. We don’t have a Google Ads account.
Tasks:
- Build and configure the Google Ads account structure from scratch.
- Set up the Google Tag Manager (GTM) container and implement website form tracking.
- Configure GA4 conversion tracking to accurately measure the true Cost Per Lead (CPL).
- Launch core service search campaigns to capture high-intent demand.
- Set up isolated branded search campaigns and retargeting scenarios.
- Implement the Single Keyword Ad Groups (SKAG) strategy to control costs on high-cpc keywords.

Hello
Im looking for an expert to setup google ads for a new project im building. The website is www.tier1cleaning.com

About WINGS Therapy Center
WINGS Therapy Center (www.wingstherapycenter.com) is Singapore’s first multidisciplinary intensive intervention hub. We provide movement‑based developmental programmes for babies, children, and young people with neurological and developmental challenges. Our mission is to help children build independence through therapies that accelerate progress and empower families.

Role Overview
We are seeking an experienced Google Ads freelancer to generate qualified enquiries and assessment bookings from parents. The focus is not traffic alone, but high‑quality leads from families actively searching for support.

Key Responsibilities
1. Develop and execute a Google Ads strategy tailored to WINGS.
2. Conduct keyword research and identify high‑intent search terms.
3. Set up and structure Google Search campaigns.
4. Edit compelling ad headlines and descriptions.(we have an internal copywriter)
5. Implement conversion tracking for calls, WhatsApp, and bookings.
6. Manage budgets, bidding, and negative keywords.
7. Continuously optimise campaigns and test ads/landing pages.
8. Analyse which keywords drive genuine enquiries.
9. Recommend improvements to landing pages and conversion rates.
10. Provide clear monthly performance reports, explained in simple terms.

Target Audience
Parents and caregivers in Singapore and Southeast Asia seeking help for babies children with:
1. Developmental delays and motor milestones (sitting, crawling, walking)
2. Cerebral palsy, hypotonia, genetic or neuromuscular conditions
3. Balance, coordination, gait, and mobility difficulties
4. Brain injury or other developmental challenges

We aim to reach parents actively searching for solutions and ready to book assessments.

Campaigns & Landing Pages
The freelancer should advise on campaign structure, landing page design, keywords, calls‑to‑action, and conversion optimisation. Our preferred CTA is “Book an Assessment.”

Requirements
Proven experience managing Google Ads campaigns end‑to‑end.
Strong expertise in Google Search Ads and lead generation.
Skilled in keyword research, search intent, and conversion tracking.
Ability to analyse data, optimise campaigns, and explain results clearly.
Excellent written English and communication skills.
Experience in healthcare, therapy, education, or parent‑focused services is an advantage, but strong Google Ads results are most important.

Approach
We are not looking for someone to simply “run ads.” We want a hands‑on partner who will:
Research → Set up → Monitor → Analyse → Optimise → Test → Improve.
Ownership of campaign performance and data‑driven recommendations are essential.

Engagement
We propose an initial setup and optimisation period, followed by ongoing monthly management if results are strong.

Application
Please provide:
Your Google Ads experience and examples of lead‑generation campaigns.
Results achieved (e.g., reduced cost per lead, increased qualified enquiries).

Your proposed approach for WINGS.

Setup fee (if any), monthly management fee, and recommended minimum ad budget.
Frequency of optimisation and reporting style.

Availability to start.
Location: Singapore
Business: WINGS Therapy Center
Engagement: Freelance / ongoing

We need an Australian Agency or freelancer to manage our Google Ads account for pet products in Australia.

The role requires experience with Google Ads and a strong understanding of local regulations, especially around drug and animal restrictions for parasiticides.
The position requires someone who has access to Google Australia for our specific veterinary needs based on prescription medication laws. Due to Australian over-the-counter products being classified as prescription-only medicine in the USA, Google has some pretty strong restrictions on some of our sale items.
We are looking for someone with prior experience in this market and a solid track record managing similar accounts.

Wayo Media is a growth marketing and automation agency serving small-to-mid-size service businesses across home services, trades, and industrial/B2B verticals. Since 2019 we've helped 80+ clients build full-funnel systems that turn ad spend and outreach into booked jobs, not just clicks. We're looking for a lead generation specialist who understands the realities of service businesses: tight sales cycles, local competition, and owners who need results they can point to.
What You'll Do
• Plan, launch, and manage Google Ads and Facebook/Meta Ads campaigns for service business clients (home services, trades, contractors, and similar industries)
• Build and optimize lead generation funnels from ad click to booked appointment, not just form fill
• Design and implement marketing automations (email/SMS nurture sequences, CRM workflows, lead routing, follow-up sequences) using tools like GoHighLevel, HouseCall Pro, or similar platforms
• Set up and manage conversion tracking, call tracking, and attribution so clients know exactly where leads come from
• Analyze campaign performance and continuously optimize for cost-per-lead and cost-per-acquisition, not just impressions
• Collaborate with the creative team on ad copy, landing pages, and offers that convert for local service audiences
• Communicate results clearly to clients and internal stakeholders with concise, honest reporting

Junior Google Ads Media Buyer (Part-Time, Remote)

Type: Hourly · Part-time to start (room to grow) · Fully remote Rate: $3-5 USD/hour, based on experience Hours: 10–15 hrs/week, with 1-2 hours of daily overlap with North American business hours Reports to: Senior Media Buyer

About the role

We're a performance marketing agency that manages Google Ads for ecommerce and high-value service businesses. Our senior media buyer is at capacity, and we're bringing on a junior buyer to take the day-to-day execution work off their plate so they can focus on strategy and campaign builds.

This is a support role, not a lead role — but it's a real seat on the delivery team, and it's the kind of position that grows into more responsibility as you prove you're reliable and sharp. You'll learn how a high-performing Google Ads operation actually runs, working directly alongside an experienced buyer.

What you'll do

Make small, defined optimizations inside client accounts (bid adjustments, negative keywords, pausing underperformers) based on direction from the senior buyer
Pull and organize performance reports on a set schedule
Gather and clean data from Google Ads, Google Analytics, and spreadsheets
Monitor accounts for anomalies (sudden spend spikes, disapprovals, tracking issues) and flag them promptly
Keep account documentation and internal trackers tidy and up to date
Handle recurring maintenance tasks so the senior buyer can stay on high-level work
What you won't do (at least at first)

To be clear about the scope: campaign builds, budget allocation, feed/Merchant Center management, and client communication all sit with the senior buyer. Your job is to execute clearly-defined tasks accurately and consistently. Do that well and scope expands over time.

What we're looking for
Some hands-on experience with Google Ads (agency, in-house, or freelance — a year is plenty; we care more about accuracy than seniority)
Genuinely detail-oriented — you double-check your work and rarely make the same mistake twice
Comfortable in spreadsheets (filtering, pivot tables, basic formulas)
Reliable and responsive during agreed working hours; you communicate proactively when something's off
Clear written English
Stable internet and a workspace that lets you track focused hours

Senior Google Ads Specialist — Local Healthcare / Urgent Care

KaufCare Advanced Urgent Care is a physician-led, direct-pay urgent care clinic in Denver. We are looking for an expert Google Ads/PPC specialist to audit and improve an existing account that is a major source of our new-patient acquisition.

We currently spend approximately $6,000/month on Google Ads. Our existing campaigns have significant recent history and have successfully generated patient volume. We are not looking for someone to immediately shut down or rebuild campaigns that are working.

The first engagement will be a paid audit (approximately 5–10 hours). If it goes well, we are interested in an ongoing part-time relationship.

We need someone who can:

* Audit our existing Smart and Search campaigns, search terms, targeting, bidding and budgets
* Determine what our current Google “conversions” actually represent and improve conversion tracking
* Evaluate calls, online bookings and other meaningful patient-acquisition events
* Identify wasted spend, negative-keyword opportunities and insurance-related traffic that is unlikely to convert for a direct-pay clinic
* Develop standard Search campaigns for high-intent services such as urgent care, stitches/lacerations, X-rays/fractures, abscess/cyst care, foreign-body removal and other procedures
* Improve our existing campaigns without disrupting current patient acquisition
* Ultimately help us measure cost per qualified lead, cost per new patient and ROAS, rather than simply clicks and impressions

Important: KaufCare will retain ownership of the Google Ads account, analytics, conversion tracking and historical data. We want the person doing the work—not an agency salesperson who will hand the account to a junior employee.

Please answer these questions in your proposal:

1. What similar local-service or healthcare Google Ads accounts have you personally managed?
2. What monthly ad spend do you typically manage?
3. How would you transition a successful Smart campaign toward standard Search without risking existing lead volume?
4. How do you track actual customers/patients and revenue rather than relying only on Google’s reported conversions?
5. If you inherited an account that was already generating business, what would you do during your first week?

Experience with U.S. local healthcare advertising is strongly preferred.

I’m looking for a Freelance Google Ads Specialist to help set up and manage campaigns for three elementary schools in the Denver metro area.

I need support with:
- Setting up and structuring Google Ads campaigns
- Keyword and audience strategy for school enrollment and brand awareness
- Ongoing campaign monitoring, optimization, and reporting

... all to increase enrollment across our campuses.

This will be a ongoing gig around 5 hours/week, likely will more during initial setup, paid hourly. I’d especially love to work with someone local to the Denver, but I’m open to working with the right person anywhere in the US. Experience with education, nonprofits, or multilingual audiences is a plus but not necessary.

We are seeking a talented, data-driven Google ads expert to work on one to two clients—both brands are female-founded/owned and are in the mental healthcare space. Please do not apply unless you have experience in the mental health space and are open to working with female founders.

Roles and Responsibilities:
Manage Google-Ads Campaigns for a mental health client
Conduct Campaign Optimization tasks throughout the campaign lifecycle. (Audience + keyword research, conversion campaign build, ad build, and reporting on insights)
Stay Informed on Best Practices and Upcoming Developments in the Paid Search Landscape, to stay up to date of impending change
Define, monitor and analyze trends in clients’ KPIs
Communicate performance results and strategy recommendations to clients & secure buy-in from decision makers

Qualifications:

4-10 years’ experience managing Paid Media campaigns (Google Ads)
BS/BA Degree or Higher
Client-facing communications experience is important
Good command of English for communicating with US/EU-based Clients
Strong understanding of the Paid Media Landscape
Landscape and how to improve on important ROI metrics (CPA, CPM, CPC, etc.)
Attention to detail and time management skills a must
Advanced Skills in Google Ads Manager
Advanced Skills within Microsoft Excel and Google Sheets
Advanced Level Skills within Google Analytics
Skills or Interest in other service lines such as Programmatic, Social, Email, etc., a plus

We are seeking a senior Google Ads specialist for an ongoing monthly retainer to audit, modernize, and scale our lead generation campaigns across Google Search and Performance Max.

We already have an in-house team handling all creative production, video editing, and photography. We need a technical, data-driven media buyer to take full ownership of account architecture, search term hygiene, bidding algorithms, and conversion tracking.

Core Responsibilities

Campaign Architecture & Modernization: Rebuild and optimize campaigns focusing on high-intent lead inquiries using Responsive Search Ads, search themes, and targeted Performance Max asset groups.

Budget Protection & Search Hygiene: Actively prune search term queries, enforce rigorous negative keyword lists to prevent low-budget click bleed, and adjust match types to capture qualified traffic.

Audience Signals & Targeting: Configure custom intent segments, in-market audiences, and first-party customer match lists within Performance Max to steer Google's machine learning.

Tracking & Attribution Verification: Audit and ensure our Google tag and GA4 conversion tracking are accurately firing on form submissions and lead actions.

Scaling Strategy: Recommend bid strategy adjustments (e.g., Target CPA / Max Conversions with value rules) as daily spend scales past $100+/day.

Who You Are

Proven experience managing lead generation for high-ticket or high-consideration local/regional services (where conversion leads to a consultation, tour, or sales call rather than direct e-commerce checkout).

Deep understanding of current Google Ads mechanics (proper Performance Max implementation without cannibalizing brand search, audience signal tuning, and broad match pairing).

Hands-on operator who manages accounts directly rather than delegating to junior coordinators.

Budget & Terms

Starting ad spend: $3,000+/month ($100+/day), scaling with pipeline volume.

Ongoing monthly management retainer.

Hi, I’m looking for an experienced Google Ads specialist for a long-term collaboration. It’s important that you can independently set up, manage, and optimize Google Ads campaigns. You should also have strong experience with Google Merchant Center, especially resolving GMC suspensions and “Misrepresentation” issues.

If you’re interested, feel free to reach out.

We are looking for an experienced marketing specialist, freelancer, or agency to set up, launch, and manage advertising campaigns for a new courier and delivery marketplace startup. Our website is in Lithuanian and is almost ready for launch.

The strategy consists of two phases:

Driver Acquisition (to onboard couriers).

Client/Customer Acquisition (launching a few days later).

Scope of Work:

Google Ads: Setup and manage 3 campaigns with approximately 13 ad groups.

Facebook & Instagram Ads: Create 5-6 ads from scratch. This includes writing the ad copy and preparing the visual creatives (images/designs).

Tracking & Analytics: Define the necessary conversion events/leads and provide the Google Ads tags and Facebook Pixel codes (I will implement them into the website myself).

Ongoing Management: The quoted price must include the monthly management, updating, and optimization of the campaigns and ad groups.

Requirements & Preferences:

Please provide examples of your past experience and successful campaigns.

Strong design skills are a huge plus. Whether you are a designer yourself or highly skilled at generating high-quality ad creatives using AI, we need visually appealing ads.

Timeline:

Hiring Decision: I will select the best candidate on September 12th.

Project Launch Date: September 19th.

Budget:
The maximum budget (ceiling) for your services (setup, creative preparation, and monthly management) is €700 / month. (Note: This is your service fee, ad spend will be separate).

If you are ready to help us launch successfully, please send your proposal with your portfolio and a brief strategy outline!

We're a performance growth agency working exclusively with 6-8 figure DTC brands. We don't do generalist marketing. We do growth, and we're picky about who we let near client ad accounts.

We're looking for 1 media buyer, someone who has already scaled DTC brands past 7 figures and can prove it.

This is for you if:

- You've run Meta AND Google for eCommerce brands spending $10k-$100k+/month
- You think in LTV:CAC and contribution margin, not just ROAS
- You've built and iterated creative testing frameworks, not just launched what the client's designer sent you
- You catch a dying campaign before the client notices
- You don't need a brief for every decision - you make the call and report the result

This is not for you if:

- Your experience is service-based or lead-gen, not DTC
- You need weekly hand-holding on strategy
- Your biggest account was under $20k/month spend

The role:
Project-based, per client account. You'll own strategy and execution end-to-end for assigned DTC accounts
Fixed monthly rate per account - $500-$800 USD as a starting rate for the smaller accounts

To apply:

Please send:
- 2-3 case studies with real numbers (spend, ROAS/CAC trajectory, what you actually changed)
- A 2-minute Loom walking through one account you scaled- what was broken, what you did, what happened

We're a licensed exterior remodeling company (roofing, siding, windows, gutters) in Maryland/DC/Virginia and coastal North Carolina — two markets, two websites (improveitmd.com, improveitcarolina.com). We spend real money on Google Ads and Google Local Services Ads, and we can't yet prove which of that spend turns into sold jobs. We're hiring one person to prove it, fix it, and then run the account against it — part marketing analyst, part Google Ads operator, part integrator.

No budget is posted on purpose. You set the audit fee in your bid, and everything after the audit is paid in proportion to the savings you prove. The more money you find and recover for us, the more you earn.

WHAT WE HAVE
- Google Ads and Google Local Services Ads (two markets)
- CallRail call tracking with distinct numbers for Google Business Profile (organic), our general line, postcards, website pages, and other sources — two CallRail accounts
- Website forms and a site chatbot
- Leap (formerly JobProgress) with job outcomes and sold amounts, plus our own custom CRM (in-house developer owns the codebase)
- Historical data: ad account history, call logs and recordings, chat transcripts, and sold/lost outcomes

STEP 1 — PAID AUDIT (you name the fee; about 2 weeks)
Using our existing data, show us:
1. How our SOLD customers actually found us — match sold jobs in Leap back to campaigns, keywords, calls, and pages wherever the data allows.
2. Where we are paying for leads that never become appointments or sales — by campaign, ad group, keyword, location, schedule, and lead type.
3. A quantified estimate of monthly waste and a reallocation plan that holds or grows sold-job volume.
4. The attribution gaps that keep this from being automatic today, and the architecture to close them. The attached 7-page directive is the spec for that build.
5. The access you'll need for Step 2.

If the audit doesn't find money, we pay you for the audit and part ways. If it does, Step 2.

STEP 2 — 4-MONTH ENGAGEMENT (fixed monthly fee + performance bonus)
A. Build the attribution system in the attached directive: GTM/first-party capture on both sites (first-touch, conversion-touch, last non-direct; direct visits never erase a known source; GCLID/GBRAID/WBRAID, UTMs, landing and conversion pages); CallRail dynamic number insertion so calls carry session attribution; LSA lead IDs kept separate from Google Ads; every lead written with its full attribution to a Google Sheet (one row per inquiry, updated through appointment → held → sold/lost → sold amount), to Leap, and to our custom CRM with identical logic; appointment-held and sold-with-value pushed back to Google Ads as offline conversions; duplicate protection, logging, retries — failures are never silent; end-to-end tests for Google Ads form and phone leads, LSA, organic, direct, multi-touch, returning customer, and a lead taken to Sold.
B. Manage Google Ads and LSA against that data: cut what doesn't sell, fund what does, negatives, geo and schedule, landing-page alignment, and a weekly report from the Sheet.
C. Be our marketing analyst, not just an ads operator: a monthly report by source, campaign, service line (roofing, siding, windows, gutters), and ZIP/neighborhood — cost per lead, cost per appointment, cost per sold job, close rate, revenue per lead — with clear calls on which audiences, geos, services, and offers to target next and which to cut. Targeted marketing analysis that changes where the next dollar goes.

HOW PAY WORKS
- Audit: the fixed fee you propose in your bid, paid on delivery. Your audit has to justify it.
- Months 1–4: a fixed monthly milestone, sized to the savings the audit found.
- Bonus: a percentage of verified savings, paid as an Upwork bonus each month. "Savings" means the reduction in cost per sold job versus the trailing-90-day baseline set in the audit, multiplied by jobs sold that month. Cutting spend while sold jobs fall does not count. Propose your percentage in your bid.

MUST-HAVE
- Google Ads management for local-service or home-improvement advertisers with a record of cutting cost per lead AND cost per sale
- Marketing analysis: segmenting performance by audience, geography, service line, and lead source, and turning it into targeting decisions
- Conversion tracking including GCLID handling and offline conversion import
- GTM + GA4 with cross-session first-party attribution
- CallRail beyond the basics: DNI, webhooks, Ads and GA4 integrations
- Webhooks/API into Google Sheets and CRMs (Leap/JobProgress a plus); Make, Zapier, n8n, or code — your call
- Clear written reporting. The audit is a document, not a dashboard.

ACCESS
Read access first (Google Ads, CallRail, LSA, Leap export, chat logs), granted by invitation — no shared passwords. NDA required; you will see customer names and phone numbers. Nothing in the live account changes until the audit is approved.

TO APPLY, ANSWER
1. Given read access to a Google Ads account, CallRail logs, and a Leap export of sold/lost jobs, how would you connect sold jobs back to keywords and campaigns in the first two weeks — and what won't you be able to connect?
2. Describe an account where you cut spend and cost per SALE fell without lead volume collapsing. Give numbers.
3. Have you set up offline conversion import to Google Ads via GCLID? What broke?
4. Your audit fee, your proposed bonus percentage, and why.

We are a marketing agency looking for an experienced Google Ads Ecommerce Specialist to manage paid search and shopping campaigns for one of our ecommerce clients.

The client sells handcrafted custom products online.

We are specifically looking for someone with strong experience generating online product sales through Google Ads — not primarily lead generation.

Responsibilities
Set up, manage, and optimize Google Ads ecommerce campaigns
Manage Google Shopping and Performance Max campaigns
Set up and/or optimize Google Merchant Center
Review and optimize the client's product feed
Structure campaigns based on products, categories, margins, and performance
Optimize toward purchases, revenue, ROAS, and cost per acquisition
Review search terms, product performance, audiences, and campaign data regularly
Identify opportunities to scale profitable products and reduce wasted spend
Ensure purchase and revenue conversion tracking is working correctly
Work with GA4, Google Ads conversion tracking, and Google Tag Manager as needed
Provide clear reporting and recommendations to our agency
Required Experience

We are looking for someone who has:

Proven experience managing Google Ads for ecommerce brands
Strong experience with Google Shopping
Strong experience with Performance Max for ecommerce
Experience with Google Merchant Center and product feeds
Experience tracking ecommerce purchases and revenue
A strong understanding of ROAS, CPA, conversion value, and profitability
Experience troubleshooting Merchant Center/feed issues
Experience optimizing campaigns with smaller or more specialized product catalogs

This position is not a good fit for someone whose Google Ads experience is primarily local service or lead-generation campaigns.

When Applying

Please include:

Examples of ecommerce Google Ads accounts you have managed
Approximate monthly ad spend you have managed for ecommerce clients
Your experience with Google Shopping and Performance Max
Your experience with Google Merchant Center/product feeds
An example of an ecommerce campaign where you improved ROAS or online sales
Whether you personally manage the accounts or outsource any portion of the work

Job title: Freelance Google Ads Specialist for Ongoing Client Campaign Management

We’re looking for an experienced freelance Google Ads specialist to support our agency, DISRUPTIVE, with managing and improving campaigns across multiple client accounts.

We need someone who combines strong technical skills with a practical understanding of what makes campaigns commercially successful: quality leads, sales and a clear return on ad spend.

**What you’ll do**

- Audit existing accounts and identify opportunities to improve performance.
- Build, manage and optimise Google Ads campaigns around each client’s goals and budget.
- Research keywords, manage negative keywords and write compelling ad copy.
- Monitor budgets, bidding and campaign performance.
- Set up or troubleshoot conversion tracking using Google Tag Manager and GA4.
- Recommend landing page improvements to increase conversions.
- Provide clear updates covering results, actions taken and next steps.
- Flag issues early and proactively suggest improvements.

**What we’re looking for**

- Proven experience managing Google Ads campaigns across multiple accounts.
- A track record of improving lead quality, cost per acquisition or return on ad spend.
- Strong knowledge of Search campaigns; experience with Shopping and Performance Max is a plus.
- Confidence with conversion tracking, attribution and reporting.
- Clear communication, attention to detail and reliable turnaround times.
- Someone comfortable working alongside our account management team and following client briefs.

**Working arrangement**

This is a freelance opportunity with the potential for ongoing work across multiple client accounts. Please outline your availability, how many accounts you can comfortably manage and your preferred pricing structure.

**To apply, please include:**

1. A brief overview of your Google Ads experience, including industries and typical monthly budgets managed.
2. One or two relevant examples showing the starting point, changes you made and results achieved. Anonymised examples are welcome.
3. Your approach to auditing an account and prioritising the first 30 days.
4. Your hourly rate or monthly fee per account, including what’s covered.
5. Your time zone, availability and preferred reporting frequency.

We’re looking for a reliable specialist who can become a trusted part of our extended team.

Hi,

I am looking for an experienced Meta Ads specialist for a real estate lead generation campaign in Dubai.

We are promoting one specific property project in **Liwan, Dubai**, targeting potential buyers within the **UAE market** through Facebook and Instagram.

I reviewed your profile and would like to discuss your experience and strategy.

Before proceeding, please let me know:

1. Do you have experience with Meta Ads for real estate?
2. Have you generated real estate leads for the UAE or Dubai market?
3. How would you approach marketing a specific project in Liwan?
4. How do you define a qualified lead?
5. How do you reduce fake, duplicate, or low-quality leads?
6. What lead information can you collect?
7. What would be your recommended strategy and budget?
8. Please share any relevant results or case studies.

We are looking to start with a **small paid test campaign** and, if the results are good, establish a long-term working relationship.

Looking forward to hearing about your experience and proposed strategy.

Thank you.

I’m looking for a Google Ads expert to create, manage, and optimize my advertising campaigns, with a focus on increasing qualified leads/sales while keeping the cost per conversion under control. I need help with campaign strategy, keyword research, ad creation, targeting, conversion tracking, and ongoing optimization.