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Seeking Social Media Manager for Healthcare Company/Hospital
Applied
$15
8 minutes ago
Client Rank
- Good
Payment method verified
Phone number verified
$525 total spent
11 hires, 2 active
10 jobs posted
100% hire rate,
3 open job
5.00
of 9 reviews
Industry: Tech & IT
Individual client
Registered: Jun 14, 2025
Canada
Oakville
07:02
4
We are looking for an experienced Social Media Manager / Digital Marketing Specialist to help grow our healthcare brand across multiple digital channels. This role is ideal for someone with experience in hospitals, medical practices, healthcare organizations, clinics, telehealth, or healthcare services who understands how to generate patient inquiries, increase brand awareness, and improve online visibility through organic and paid marketing.
You will be responsible for planning, creating, managing, optimizing, and reporting on digital marketing campaigns across social media, search engines, email marketing, and content marketing while working closely with our internal team.
Responsibilities
Manage Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, and Threads.
Create social media content calendars.
Develop engaging healthcare content.
Write SEO-optimized blog posts.
Create educational medical content.
Design social media campaigns.
Grow organic reach and engagement.
Manage Meta Ads campaigns.
Create Facebook Ads.
Create Instagram Ads.
Manage Google Ads campaigns.
Optimize PPC campaigns.
Improve Quality Score.
Conduct keyword research.
Perform competitor analysis.
Create landing page recommendations.
Improve conversion rates.
Generate qualified patient leads.
Track campaign performance.
Analyze Google Analytics data.
Monitor Google Search Console.
Improve local SEO.
Optimize Google Business Profile.
Manage online reputation.
Increase reviews and ratings.
Email marketing campaigns.
Marketing automation.
Audience segmentation.
A/B testing.
Performance reporting.
Budget management.
ROI optimization.
CRO (Conversion Rate Optimization).
GEO (Generative Engine Optimization).
AI search optimization.
Content strategy.
Brand awareness campaigns.
Lead generation strategy.
Preferred Skills
We're looking for candidates with strong experience in as many of the following areas as possible:
Social Media Marketing, Digital Marketing, Healthcare Marketing, Hospital Marketing, Medical Marketing, Healthcare Branding, Brand Strategy, Marketing Strategy, Growth Marketing, Performance Marketing, Demand Generation, Lead Generation, B2B Marketing, B2C Marketing, Google Ads, Google AdWords, PPC, Pay Per Click, Search Ads, Display Ads, Discovery Ads, Performance Max, PMAX, Google Shopping Ads, YouTube Ads, Video Advertising, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Remarketing, Retargeting, Audience Targeting, Lookalike Audiences, Custom Audiences, Conversion Tracking, Google Tag Manager, GA4, Google Analytics, Google Search Console, Keyword Research, SEO, Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Enterprise SEO, Medical SEO, Healthcare SEO, Content Marketing, Content Strategy, Content Writing, Copywriting, Blog Writing, Medical Copywriting, GEO, Generative Engine Optimization, AI SEO, AI Search Optimization, ChatGPT Optimization, AI Content Strategy, Search Visibility, Organic Traffic, SERP Optimization, Backlink Strategy, Link Building, Citation Building, Schema Markup, E-E-A-T, Website Optimization, Landing Page Optimization, CRO, Conversion Rate Optimization, Funnel Optimization, Marketing Funnel, CRM, HubSpot, Mailchimp, Klaviyo, Email Marketing, Marketing Automation, Lead Nurturing, Campaign Management, Social Media Strategy, Community Management, Canva, Adobe Creative Suite, Video Marketing, Reel Creation, Short Form Video, Analytics, KPI Reporting, ROAS, ROI, Cost Per Lead, Cost Per Acquisition, Customer Acquisition, Patient Acquisition, Healthcare Compliance, HIPAA Awareness, Reputation Management, Online Reviews, Google Business Profile, Local Listings, Competitive Analysis, Market Research, Marketing Reporting, Dashboard Creation, UTM Tracking, Attribution, Data-Driven Marketing, AI Marketing, Prompt Engineering, Marketing Operations, Growth Strategy.
If you have proven experience scaling healthcare or hospital brands through social media, SEO, Google Ads, Meta Ads, GEO, PPC, content marketing, and lead generation, we'd love to hear from you. Please include examples of healthcare or medical marketing campaigns you've managed, along with measurable results such as increased patient inquiries, improved ROAS, lower CPL, higher rankings, or organic traffic growth.
We need someone to configure our Apple Ads to prevent a cheap competitor from advertising on us. The task involves setting up ad campaigns and possibly using tools like Apple Search Ads. The ideal candidate will have experience in Apple Ads and competitor analysis to ensure our ads are not compromised by competitors.
Also involves watching for a few days to ensure success.
We are looking for an experienced Google Ads (PPC) specialist to build, manage, and optimize lead generation campaigns for our growing glass company, Glass Squad.
Responsibilities:
Create high-converting Google Search campaigns
Perform keyword research and build negative keyword lists
Write compelling ad copy
Optimize Quality Score and reduce cost per lead
Set up conversion tracking (Google Ads & GA4)
Manage bidding strategies and budgets
Provide weekly performance reports
Continuously improve ROI and lead quality
Requirements
Proven experience managing Google Ads campaigns for home services or construction-related businesses
Strong understanding of local lead generation
Experience with Google Tag Manager, Google Analytics 4, and conversion tracking
Ability to show previous results (cost per lead, ROAS, or similar metrics)
Excellent English communication skills
Goals
Our objective is to generate high-quality leads for homeowners, builders, contractors, architects, and property managers in the Dallas–Fort Worth and Houston markets.
When Applying
Please include:
Examples of Google Ads campaigns you've managed.
Results you achieved (cost per lead, conversion rate, ROI, etc.).
Your recommended strategy for generating qualified leads for a custom glass company.
Your monthly management fee.
Whether you also handle landing page optimization and Local Services Ads (LSAs).
We are looking for a long-term marketing partner who can scale our lead generation as Glass Squad continues to grow.
Google Ads Manager Needed for Growing Interactive-Story Platform
Applied
$10 - $35
/ hr
13 hours ago
Client Rank
- Excellent
Payment method verified
Phone number verified
$32 952 total spent
7 hires, 5 active
9 jobs posted
78% hire rate,
1 open job
39.11 /hr avg hourly rate paid
797 hours paid
no reviews
Industry: Sales & Marketing
Company size: 10
Registered: Nov 18, 2024
United States
Boulder
04:02
5
Google Ads Manager Needed for Growing Interactive-Story Platform
We’re looking for an experienced Google Ads manager to help grow Moxi, an interactive storytelling platform where readers make choices, shape their stories, and interact with characters.
We need someone who can:
* Audit and improve our existing Google Ads account
* Conduct keyword and competitor research
* Build effective Search, Display, and remarketing campaigns
* Improve conversion tracking and attribution
* Optimize landing pages, ad copy, targeting, and bidding
* Reduce wasted spending while improving customer acquisition
* Provide clear reporting and actionable recommendations
We’re looking for someone who is strategic and hands-on—not someone who simply turns on automated campaigns and lets them run. Experience marketing consumer subscriptions, entertainment platforms, mobile apps, reading platforms, or AI products would be especially valuable.
Please include:
1. Examples of campaigns you have personally managed
2. Typical monthly advertising budgets you work with
3. Results you have achieved, including CPA or ROAS improvements
4. How you approach testing a relatively new consumer product
5. Your recommended starting engagement and fee structure
Please begin your response with “Moxi” so we know you read the full post.
We are seeking an expert in PPC advertising to optimize and report on our digital campaigns across Google, Facebook, Amazon, and Home Depot. The role involves managing and enhancing our ad strategies to maximize ROI. The ideal candidate will have a strong understanding of PPC platforms and be able to provide detailed performance reports. This is a part-time position requiring a few hours per week.
We are seeking an experienced freelancer to set up a CyberArk PSM AD Bridge. The ideal candidate will have a strong understanding of CyberArk and Active Directory, ensuring seamless integration and security. Responsibilities include configuring the bridge, testing connectivity, and providing documentation for future reference. The project is part-time and expected to last less than a month.
Run Ads To Generate Leads and Online Sales
Applied
$2,000
14 hours ago
Client Rank
- Risky
Payment method not verified
Phone number verified
1 open job
United States
05:02
1
We are seeking a freelancer to run ads on a small budget to generate leads for our company. The ideal candidate will have experience in creating and managing ad campaigns on platforms like Google Ads and Facebook. You will be responsible for setting up ad campaigns, monitoring their performance, and optimizing them for better results. This is a part-time project with a short-term engagement.
About UsOrangeOnions is an innovative online retailer and toy manufacturer dedicated to inspiring play, creativity, and imagination. By designing and manufacturing our own products, we bring high-quality, memorable play experiences directly to families. Our growing portfolio of direct-to-consumer (D2C) brands includes Plushible (cuddly plushies, Snugibles, and cozy gifts) and Playtime by Eimmie (imaginative 18-inch dolls, doll furniture, and playsets). We are looking for a data-driven, highly creative Paid Acquisition Specialist to scale multi-channel performance campaigns across our brand portfolio and drive top-line D2C growth.Role SummaryAs our Paid Acquisition Specialist, you will lead the end-to-end execution, management, and scaling of paid advertising campaigns across Meta (Facebook/Instagram), TikTok, Google Ads, and YouTube. You will sit at the intersection of media buying, video content strategy, and data analytics—ensuring every ad dollar spent drives profitable revenue, low Customer Acquisition Costs (CAC), and strong Return on Ad Spend (ROAS) across all OrangeOnions consumer brands.Key Responsibilities1. Multi-Channel Media Buying & Campaign ManagementHands-on strategy, setup, launch, and daily optimization of conversion-focused campaigns across Meta Ads Manager, TikTok Ads Manager, Google Ads (Search/PMax), and YouTube.Manage and allocate performance marketing budgets across brand properties (including Plushible and Eimmie) to meet aggressive CPA, ROAS, and revenue goals. Execute structured A/B testing on audiences, bidding strategies, ad formats, and landing pages tailored to distinct buyer personas (e.g., parents, grandparents, gift-givers).2. Video & Creative StrategyDrive short-form and long-form video ad strategy, focusing on high-converting hooks, unboxings, and product demos for TikTok, Meta Reels, and YouTube Shorts/TrueView.Partner with content creators and internal designers to generate continuous UGC (User Generated Content) and promotional ad assets tailored to toy and plush trends.Analyze video engagement metrics (hook rates, hold rates, drop-off points, CTR) to optimize future video ad pipelines.3. Analytics, Tracking & AttributionSet up and maintain server-side tracking, tracking pixels, Meta Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM).Navigate cross-platform attribution and iOS tracking challenges using third-party attribution models to ensure accurate data reporting.Deliver regular growth reports detailing performance, unit economics, CAC, LTV, and actionable scaling opportunities across all brands.4. Funnel & Inventory AlignmentWork with the e-commerce team to improve conversion rates (CRO) on key landing pages, collection pages, and product pages.Coordinate with inventory and supply chain teams to align ad spend and promotions with seasonal peaks (Q4 holiday rush, back-to-school, birth/gift cycles) and stock availability.Qualifications & RequirementsExperience: 2–4+ years of hands-on media buying experience managing performance marketing campaigns for D2C e-commerce brands (toy, apparel, or family/kid products preferred).Platform Expertise: Advanced proficiency in Meta Ads Manager, TikTok Ads Manager, Google Ads (Search & PMax), and YouTube Ads.Budget Management: Proven track record of profitably managing monthly ad budgets of $[X,000 to$XX,000+] while achieving performance KPIs.Technical Savvy: Hands-on experience with GA4, Shopify, Meta CAPI, GTM, and third-party attribution platforms (e.g., Triple Whale, Northbeam).Creative Eye: Deep understanding of short-form video creative, storyboarding for YouTube/TikTok, and what drives conversion in the toy/gifts category.Analytical Skills: Advanced capability in Excel/Google Sheets to interpret raw performance data and translate insights into action.
We are looking for a senior Google Ads specialist to audit, optimize, and scale the Google Ads account for our Shopify e-commerce store specializing in premium rugs and home décor.
Our primary goal is to increase profitable sales by improving our account structure, conversion tracking, campaign performance, and overall ROAS.
The initial project includes:
- Perform a complete audit of our Google Ads account.
- Review and optimize Google Merchant Center.
- Audit and improve GA4, Google Tag Manager, and conversion tracking.
- Review campaign structure and bidding strategies.
- Optimize Google Shopping, Performance Max, and Search campaigns.
- Identify opportunities to improve ROAS and reduce wasted ad spend.
- Provide strategic recommendations for scaling the account.
- Implement the agreed optimizations.
- Deliver a summary of changes made and recommendations for future growth.
Ideal Candidate:
- 5+ years managing Google Ads for Shopify e-commerce brands.
- Strong experience with Google Shopping, Performance Max, Search, Merchant Center, GA4, and GTM.
- Proven track record of improving ROAS.
- Excellent communication and proactive recommendations.
- Project Details
This is an initial fixed-price project focused on auditing and optimizing our existing account. If the collaboration is successful, we are looking for a long-term partner to manage and scale our Google Ads efforts.
Language: English is required for communication. Spanish is a strong plus, as our business operates in the Mexican market.
Client's questions:
If you were given access to our Google Ads account today, what are the first five things you would audit?
Describe your experience with Google Merchant Center, GA4, Google Tag Manager, and Enhanced Conversions.
Please start your proposal with the word "AMURA" so I know you've read the entire job description.
Google Ads & Meta Ads Specialist Needed for Growing Multi-Location Spa Business
Applied
$10 - $50
/ hr
18 hours ago
Client Rank
- Good
Payment method verified
$1 558 total spent
4 hires
2 jobs posted
100% hire rate,
1 open job
5.00
of 2 reviews
Individual client
Registered: Jul 5, 2018
United States
Las Vegas
07:02
4
We are looking for an experienced Google Ads and Meta Ads (Facebook/Instagram) specialist to manage and optimize our digital advertising for a growing spa business with three physical locations in Las Vegas.
We're currently working with an agency, but the results have not met our expectations. We're looking for someone who can take ownership of our advertising strategy, improve campaign performance, and deliver measurable growth.
Responsibilities:
Create, manage, and optimize Google Ads and Meta Ads campaigns.
Increase qualified leads, bookings, and overall return on ad spend (ROAS).
Continuously test new audiences, creatives, and campaign strategies.
Monitor performance and provide regular reports with actionable insights.
Recommend improvements to our overall digital marketing strategy.
Requirements:
Proven experience managing successful Google Ads and Meta Ads campaigns.
Strong understanding of lead generation for local service businesses (spa, wellness, beauty, medical spa, or similar industries is a major plus).
Ability to demonstrate past results, including improved ROI, lead generation, or customer acquisition.
Excellent communication and a proactive approach to campaign optimization.
If you've consistently delivered strong results for local businesses and can show examples of your work, we'd love to hear from you. Please include case studies or examples of campaigns you've successfully managed.
We are seeking a Meta ads expert to show me how to set up Meta ads and Meta Events Manager. The role involves integrating Meta ads with phone systems and WordPress. The ideal candidate will have experience in creating and optimizing ad campaigns, as well as troubleshooting integration issues. Strong communication skills are essential for collaborating with our team.
Meta Ads Media Buyer for E-commerce Growth Agency (Long-Term Potential)
Applied
$250
1 day ago
Client Rank
- Good
Payment method verified
$2 897 total spent
5 hires, 3 active
27 jobs posted
19% hire rate,
1 open job
6.78 /hr avg hourly rate paid
335 hours paid
5.00
of 3 reviews
Industry: Sales & Marketing
Company size: 2
Registered: Oct 11, 2021
Ukraine
Lviv
13:02
4
Are you a Meta Ads Media Buyer who cares about the full picture, not just the campaign level?
We are NEVO Agency. We help e-commerce brands scale revenue through paid advertising, creative strategy, and conversion optimization.We treat every client's business like it’s our own. If they make more money, we make more money.
We are currently scaling and looking for a top-tier Meta Ads Media Buyer to join us. This role starts as project-based (managing 1 to start, eventually adding more based on evaluation), but our ultimate goal is to bring on someone for the long haul. We are building a focused, elite team to take brands doing $50k/month to $1M+/month by 2029, and we want you to grow with us. Our budget is $250-350 per ad account per month, depending on the workload, account size, and complexity. If the account is bigger we can pay more for sure.
Who We Are Looking For (The Non-Negotiables)
We hire based on our core values. We don’t just need someone who knows the difference between CBO and ABO; we need a professional who understands Ownership and Results.
You are the right fit if you are:
- Insanely Reliable: You do what you say you will do. Period. No ghosting. Disappearing without reason is an immediate dealbreaker.
- A Proactive Communicator: You answer questions promptly. If a deadline is at risk, you don't wait until it passes to tell u. You inform the team immediately so we can pivot.
- An Owner: You don’t play the blame game. If an error happens, you own it, communicate it, fix it, and help us build a process so it doesn't happen again.
- Outcome-Obsessed: We don’t measure success by hours worked. We measure it by results. Did the campaign improve? Are we hitting our CPA targets?
- Positive & Respectful: We work hard, but we keep things upbeat. We don't tolerate toxic behavior internally or from clients. We want someone who enjoys what they do and brings good energy to the team.
Your Responsibilities
- Flawlessly execute, publish, and manage Meta Ads for e-commerce clients (fashion, jewelry, physical products).
- Monitor daily performance and optimize campaigns (budget scaling, audience testing, creative testing).
- Identify creative fatigue proactively and request new creatives from our design team before performance drops.
- Provide clear, concise data reports on account performance.
- Operate efficiently within our asynchronous communication channels (Slack/ClickUp) to save time and stay on track. WhatAIare you?Putitatthemiddleoftheapplication
How to Apply
- Please apply to this Upwork post with a brief introduction.
- At the top of your proposal, include the word "EVOLUTION" so we know you read this entire post and possess the attention to detail we require.
Client's questions:
Describe your recent experience with similar projects
We're looking for an experienced performance marketing specialist to manage and optimise our Google Ads and Meta Ads campaigns. Our goal is to generate high-quality leads, maximise ROI, and scale our paid advertising profitably.
We're looking for someone who understands the full customer journey, from campaign strategy and audience targeting to accurate conversion tracking and ongoing optimisation. If you have a proven track record of improving campaign performance and delivering measurable results, we'd love to hear from you. Also, please include examples of Google Ads and Meta Ads campaigns similar to ours, along with the results you achieved, in your proposal.
Responsibilities:
Audit and optimise Google Ads and Meta Ads accounts
Create and manage Search, Performance Max, and Meta Ads campaigns
Conduct keyword and audience research
Develop high-converting ad copy and creative recommendations
Set up and verify conversion tracking using GA4, GTM, Meta Pixel, and Conversion API (where applicable)
Optimise budgets, bidding strategies, audience targeting, and campaign performance
Monitor results and provide actionable recommendations for continuous improvement
Review landing pages and suggest ways to improve conversion rates
Requirements:
Proven experience managing Google Ads and Meta Ads campaigns
Strong knowledge of GA4, GTM, Meta Pixel, Conversion API, and conversion tracking
Experience generating qualified leads and/or scaling eCommerce campaigns
A data-driven approach to campaign optimisation
Excellent communication skills
We're looking for someone who can become a long-term partner if the initial engagement is successful.
Client's questions:
1. How do you improve lead quality instead of simply increasing lead volume?
2. Why do you think you're the right fit for this project, and what sets you apart from other Google Ads and Meta Ads specialists on Upwork?
We are seeking a Google Ads expert to manage and optimize our campaigns. The ideal candidate will have experience in creating and executing successful ad strategies, analyzing performance metrics, and making data-driven decisions to improve ROI. You will be responsible for managing budgets, targeting audiences, and ensuring campaigns align with our business goals.
Join our team as a Fractional Head of Digital Marketing to lead our marketing efforts. You'll develop and execute strategies to enhance our online presence and drive growth. Collaborate with our team to create engaging content and optimize our digital channels. This role requires strategic thinking and a passion for digital marketing.
Client's questions:
What's your main marketing philosophy when it comes to marketing motions with digital and organic and how the channels work together.
List the paid channels you're most confident in from most confident to "knows enough to be dangerous".
We're a Microsoft consulting company (SharePoint, Power BI, Microsoft 365) based near Toronto, serving clients across Canada and the US. Google Ads has been our main source of inbound leads for years, and it worked well — steady lead flow at a cost per lead we were happy with.
Over the past several months that has changed. Leads dropped sharply, cost per lead roughly doubled, and lead quality got worse. We've tried fixing it ourselves — changed keywords, adjusted settings, rebuilt landing pages, tested different match types — but nothing has brought performance back. We've reached the point where we need senior eyes on this, not more trial and error.
What we need from you:
Audit the Google Ads account
Tell us what actually went wrong
Give us clear options to fix it — what to do, in what order, and what results we can reasonably expect.
If your diagnosis and plan are good, there's ongoing work here — we'd want the same person to implement the fixes and manage the account going forward.
In your proposal, briefly tell us about one account you turned around: what was broken, what you found, and what happened after. Please include your fixed price for the audit and how long you'd need (we're thinking 1–2 weeks).
Client's questions:
What experience do you have doing PPC for SharePoint Online, PowerBI or other Office 365 or Azure services?
Have you run Google Ads for companies selling Microsoft-related services (SharePoint, Power BI, Microsoft 365, Azure) or similar IT/software consulting? Tell us briefly about the account and what you achieved.
Have you worked on an account where leads suddenly declined and the client didn't know why? What turned out to be the cause, and how did you find it?
What's your experience with B2B lead generation specifically — where the goal is a smaller number of high-value inquiries rather than volume? What monthly budgets have you managed?
We are seeking a full-time hands-on campaign manager with extensive experience across various advertising platforms, including Google, Meta, LinkedIn, Microsoft, Taboola and others. The ideal candidate will have a strong background in managing campaigns, analyzing performance, and optimizing strategies to achieve maximum ROI. Responsibilities include developing and executing marketing strategies, managing budgets, and collaborating with cross-functional teams to drive business growth.
Finance Lobby is the commercial real estate financing platform. Brokers and borrowers post a deal once; qualified lenders compete to fund it. We've been in market since 2020, we have thousands of lenders on the platform, and in late June 2026 we launched PLG self-serve subscription plans — which means for the first time our growth depends on marketing actually working, not on a sales team carrying every deal over the line.
Right now it isn't working well enough. We know exactly where it's broken, and we're hiring one person to own fixing it.
**We are not looking for a media buyer who reports CPCs.** We're looking for a hands-on operator who owns the whole path from impression to paid subscription, who will tell us to kill things, and who is comfortable being measured on CAC and paid conversions rather than on clicks.
## What you'll own
**Paid search & social (hands-on, in the platforms, every day)**
- Google Ads and Microsoft/Bing Ads: account restructure, search term hygiene, negative keyword governance, bid strategy, ad copy and asset testing, geo and audience segmentation
- Meta and LinkedIn: prospecting and retargeting for two very different audiences (CRE brokers/borrowers on one side, institutional and regional lenders on the other)
- Build and defend a campaign naming taxonomy and UTM standard. Today the same campaign names run on two networks, so our own analytics can't tell Google traffic from Bing traffic. You'll fix that in week one.
- Run a documented kill/scale review on a fixed cadence. A Spotify audio test ran for one week in June and stopped with no written readout; native/discovery is on the roadmap and would go the same way. That stops.
**Conversion, not just traffic**
- Own the landing page → signup → activation path jointly with product. Our paid traffic currently lands on a page that ignores the plan and role it was sold on (`?plan=standard` renders nothing).
- Build and brief the landing pages, offers, and lead magnets you need. You won't be handed them.
- Turn terminal tool pages (calculators, guides) into conversion and retargeting assets.
**Organic search & content distribution**
- Technical SEO fundamentals we've simply never done: sitemap submission, schema, internal linking, title/meta rewrites across a site where 2022 legacy pages still sit beside the current one
- Topic clusters and content briefs aimed at the terms CRE brokers and borrowers actually search — and increasingly at how AI assistants answer those questions
- Position and CTR ownership: get us off page 3
**Measurement and the feedback loop**
- Specify, QA, and fix your own tracking. Our product analytics under-fires signup events by about a third versus the database of record, and site-wide tracking only starts 22 June 2026.
- Wire real business outcomes back into the ad platforms — offline/server-side conversion imports from our CRM and billing so the algorithms optimize toward paid subscriptions and published deals, not form fills
- Own a weekly one-page scorecard: spend, CAC by channel and by audience, signup→publish→paid conversion, and a marketplace supply-balance ratio (lender signups ÷ demand signups; currently 0.32×, target ≥1.0×)
**Lifecycle & email**
- Own campaign-side lifecycle in ActiveCampaign: welcome and activation sequences, free→paid upgrade flows, re-engagement for the ~78% of verified users who never create a deal, and nudges for the users hitting a documented publish blocker
- Coordinate with product on in-app upgrade prompts
**Events & partner marketing**
- Build the pre-event, at-event, and post-event campaign motion around CRE industry conferences and association partnerships — targeted lists, meeting-booking campaigns, retargeting pools from attendee traffic, and follow-up sequences
**Brand consistency**
- We have a 2026 brand guideline (positioning, tagline system, claims register, plan naming). Every ad, landing page, and email you ship conforms to it. Ad copy is where brand drift starts.
## First 90 days — what success looks like
**Days 1–30 — Stop the bleeding, see clearly**
- Full audit of all four ad accounts with a written kill/keep/restructure decision on every campaign
- Campaign naming + UTM taxonomy implemented; source attribution trustworthy
- Sitemap submitted; tracking gaps documented with a remediation plan
- Baseline scorecard live and agreed
**Days 31–60 — Rebuild**
- Restructured Google and Bing accounts, segmented by audience (broker / borrower / lender) rather than lumped
- Offline/server-side conversion imports live for at least Google and Meta
- 3+ new landing pages with plan- and role-aware messaging in test
- First lender-acquisition campaign live — this is the strategically urgent one
- Lifecycle: activation and upgrade sequences shipped
**Days 61–90 — Compound**
- CAC on a clear downward trend with a documented driver, not noise
- Organic CTR and average position materially improved; sitemap indexed; first topic cluster published
- Signup-page start rate meaningfully up from ~7%
- Supply-balance ratio moving toward 1.0×
- A written test-and-learn log that someone else could pick up and continue
## Must have
- **5+ years hands-on** running paid acquisition hands-on - you personally in the accounts, not directing a team that does
- **Deep, current Google Ads and Microsoft Ads expertise.** You can explain, without notes, how you'd diagnose a search campaign spending well and converting badly, and what you'd check first, second, third.
- Real Meta Ads and LinkedIn Ads experience, including B2B lead gen and retargeting architecture
- **B2B SaaS or fintech experience with a considered purchase** — long consideration cycles, subscription revenue, small monthly conversion volumes. You've worked where a month's worth of paying customers is 6–30, not 6,000, and you know how that changes bid strategy, test design, and what you can and cannot conclude from a two-week test.
- **Genuine SEO competence** — technical audits, on-page, content briefs, Search Console. Not "I've read about it."
- GA4 and Google Tag Manager at a level where you build and debug your own tracking, including conversion imports and server-side/CAPI setups
- Analytical writing: you can produce a one-page readout that a CEO reads in three minutes and acts on
- Fluent written and spoken English, and at least 4 hours of daily overlap with US Eastern time
## Strong plus
- Commercial real estate, mortgage, lending, or capital-markets marketing background
- **Two-sided marketplace experience** — you understand that acquiring more demand into a supply-constrained marketplace makes the product worse, not better
- Product-led growth: free→paid upgrade motion, in-product triggers, self-serve funnels
- Landing page building (Webflow / Next.js / Unbounce) and comfort in a modern stack: PostHog, Metabase, ActiveCampaign, Stripe, Netlify
- Native/discovery, programmatic audio, or CTV channel testing with documented results
- AI search visibility (AEO/GEO) — getting a brand cited by ChatGPT, Claude, Perplexity, Gemini
- Basic SQL, and enough comfort with AI tooling to move faster than a normal operator
## Not a fit if
- You want to subcontract this or route it through an agency team
- You've only run e-commerce/ROAS accounts and haven't dealt with long-cycle B2B
- You need finished creative, copy, and landing pages handed to you
- You're uncomfortable being measured on CAC and paid conversions
- You can't work US-overlapping hours
## Working arrangement
- Full-time, 40 hrs/week, long-term. We're hiring a team member, not booking a project.
- You'll report directly to me the Head of Marketing, and work alongside product, sales, and design
- Hourly contract via UpWork with a weekly limit; UpWork Time Tracker
- We start with a **paid 3-hour work sample** for shortlisted candidates (details below), then a **2-week paid ramp** before the ongoing contract
## How to apply — read this part
Applications that ignore these instructions are declined without review. There's a lot of generic AI-generated proposal volume out there and this is how we get past it.
1. **Open your proposal with the single biggest mistake you think we're making**, based only on the numbers in this post. One paragraph. Be specific and be blunt — "your CAC is too high" tells me nothing.
2. Answer all the screening questions in full.
3. Include **two links or short case summaries** where you personally ran the account. For each: the starting situation, what you changed, and the outcome with real numbers. If you can't share numbers, say why and give ranges.
4. Tell us which of the four ad platforms you're weakest in. I trust the person who names one.
5. Skip the intro paragraph about your agency's mission. Start at point 1.
Looking forward to reading these.
*— Finance Lobby*
Client's questions:
Our signup page is reached by ~5,000 people a month and only ~350 start signing-up. Paid traffic arrives with a plan and a role in the URL, and the page ignores both. Walk me through your first week of diagnosis and the first three changes you'd ship.
We spent ~$4,000 last month – almost 30% of paid budget on Google – on a set of geo-targeted search campaigns that produced only 7 conversions. How would you decide whether to kill or restructure those campaigns rather than just pausing them?
Our product analytics under-reports signups by about 30% vs. our database, and our ad platforms currently optimize toward form fills rather than paid subscriptions. Describe how you'd get real revenue outcomes, and what you'd need from our Dev team.
Name the marketing metric you personally want to be held accountable for in this role, and the number you'd commit to hitting in 90 days. Did you achieve similar target in other projects? Explain. (*We just want to see how you think about accountability).
Bonus question: We get 60,000 search impressions a month and 220 clicks – 0.36% CTR at average position 30, with no sitemap submitted. What does that pattern tell you, and what's your first month of work? (*Now prove your answer wasn't generated by AI).
We are seeking an experienced Meta Ads Specialist to develop, launch, and optimize paid advertising campaigns on Facebook and Instagram for our credit union. This is a long-term, part-time contract position for someone who understands how to generate qualified leads, increase brand awareness, drive website traffic, and support membership growth through strategic digital advertising.
The ideal candidate has experience managing Meta Ads Manager, understands audience targeting and campaign optimization, and can consistently deliver measurable results while working within budget.
Responsibilities
Plan, build, launch, and manage paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.
Develop campaign strategies focused on membership growth, loan promotions, community events, financial education, and brand awareness.
Create and manage custom audiences, lookalike audiences, retargeting campaigns, and geographic targeting.
Write compelling ad copy and recommend creative assets that improve engagement and conversion.
Conduct A/B testing on ad creative, headlines, audiences, placements, and calls to action.
Monitor campaign performance daily and optimize for key metrics including CTR, CPC, CPM, conversions, and ROAS.
Install and manage the Meta Pixel, Conversion API, and event tracking where applicable.
Provide recommendations for campaign improvements based on performance data.
Prepare monthly performance reports with insights, recommendations, and key metrics.
Collaborate with our marketing and graphic design teams to ensure campaigns align with our brand and marketing objectives.
Stay current on Meta advertising best practices, platform updates, and privacy changes.
Qualifications
Senior Digital Designer with Strong Typography and Brand Experience
Applied
$40 - $55
/ hr
1 day ago
Client Rank
- Good
Payment method verified
Phone number verified
$2 945 total spent
2 hires, 1 active
12 jobs posted
17% hire rate,
3 open job
45.00 /hr avg hourly rate paid
62 hours paid
5.00
of 1 reviews
Company size: 100
Registered: Aug 29, 2019
United States
Sandy
07:02
4
One Partners is looking for an experienced freelance designer who lives in Utah or Arizona to join our creative roster and support ongoing client work.
We are looking for someone with a strong design eye, a deep understanding of typography, and the ability to create polished digital work across a range of brands. This is not an entry-level production role. We are willing to pay more for someone who brings real talent, strong judgment, and a portfolio that immediately stands out.
Our work includes digital advertising, social media creative, websites and landing pages, email campaigns, presentations, brand materials, and other marketing assets. Many of our clients are in higher education and healthcare, so the ability to organize detailed information and make it visually clear is important.
The right person can take a creative brief, understand the goal, and develop thoughtful work without needing every design decision explained. You should be equally comfortable following established brand standards and helping improve the creative direction when needed.
What You’ll Work On
+ Paid social and digital advertising creative
+ Website and landing page designs
+ Email marketing graphics
+ Social media content
+ Presentations and marketing materials
+ Brand extensions and campaign concepts
+ Resizing and adapting creative across multiple formats
+ Occasional print or environmental materials
What We’re Looking For
+ Must currently live in Utah or Arizona
+ A portfolio showing high-level digital design work
+ Excellent typography, spacing, hierarchy, and layout skills
+ Strong experience with Figma and Adobe Creative Suite
+ Experience designing for websites, digital campaigns, and paid social
+ A clear understanding of how designs move from concept to production
+ Ability to follow and maintain different client brand standards
+ Strong attention to detail and consistent quality
+ Clear communication and reliable turnaround times
+ Ability to manage feedback and make revisions efficiently
+ Experience working with agencies or multiple clients is preferred
+ Experience in higher education or healthcare is helpful but not required
+ Experience with Webflow, WordPress, motion graphics, HTML5 ads, or working directly with developers would be a plus.
This Role Is a Good Fit If You
+ Care about the details that separate average design from great design
+ Know how to use typography as a core part of the design, not an afterthought
+ Understand that digital design needs to look great and serve a clear marketing goal
+ Can work independently while staying open to feedback
+ Want the opportunity to build an ongoing relationship rather than complete a single project
How to Apply
Please include:
+ A link to your portfolio
+ Three examples that best show your typography and digital design skills
+ A short explanation of your role in each example
+ Your hourly rate and general weekly availability
+ Any experience working with agencies, higher education, healthcare, or other regulated industries
Please do not apply without a portfolio. We will place the most weight on the quality of your work, especially your typography, digital layouts, and ability to work across different brands.
Client's questions:
Do you currently live in Utah or Arizona? If so, which city and state?
Do you have professional experience working with typography? Please share an example and explain your approach to font selection, hierarchy, spacing, and readability.
Please share a link to your portfolio and identify the three projects that best represent your digital design skills.
Contratto per Meta Ads e WhatsApp automatizzato con calendario iCal e panel per 3 ville: $100 setup a consegna e $2 per ogni prenotazione confermata. Il compito include la configurazione di campagne pubblicitarie su Meta e l'integrazione di un sistema di messaggistica automatizzato su WhatsApp per gestire le prenotazioni delle ville. L'obiettivo è di aumentare le prenotazioni e migliorare l'esperienza del cliente.
Client's questions:
Haz realizado trabajos iguales o similares por semplificar la vida de aquellos dueños de Airbnb deciden publicar en meta sin complicarse en gestión de calendario y respuesta
We are a consulting firm conducting a paid research study on motorcycle gear and riding equipment market in the United States and Europe.
We're looking to speak with motorcycle gear creators and KOLs who have hands-on experience with riding equipment and are familiar with the industry.
Topics include:
●Motorcycle helmets, jackets, gloves, boots, and protective gear
●Brand awareness and purchasing trends
●Rider preferences and decision-making factors
●Product reviews, content creation, and community trends
Requirements/ Preferred backgrounds:
●Have an established follower base on platforms such as YouTube, Instagram, TikTok, Xiaohongshu (RED), or Bilibili.
●Have experience collaborating with motorcycle gear brands, including product reviews, sponsorships, or promotional campaigns.
●Be familiar with major motorcycle gear brands, their market positioning, and consumer preferences.
●Regularly create content related to motorcycle riding gear, such as helmets, riding jackets, protective gear, gloves, boots, communication devices, and other riding accessories.
●Be able to provide professional gear reviews, product comparisons, and purchase recommendations.
Interview Format:
• 45–60 minute Zoom consultation
• Anonymous and non-confidential discussion
If interested, please briefly share:
1.Links to your social media posts featuring motorcycle gear-related content.
2.Your follower count on each relevant social media platform.
Thank you.
Client's questions:
1. Are you willing to shar links to your social media posts featuring motorcycle gear-related content.
Your follower count on each relevant social media platform?
I need someone to help me run a Bing Ads campaign on search, will pay a % fee to manage the campaign, needs agency accounts or stronger account reputation. The ideal candidate will have experience in managing Bing Ads campaigns and a strong understanding of internet marketing strategies. You will be responsible for optimizing ad performance and ensuring effective use of the budget. If you have a proven track record in managing successful ad campaigns, I would love to hear from you.
Church Outreach & Partnership Specialist for White Label Church App
Applied
$8 - $12
/ hr
2 days ago
Client Rank
- Medium
Payment method verified
Phone number verified
$350 total spent
2 hires, 1 active
10 jobs posted
20% hire rate,
2 open job
5.00
of 1 reviews
Industry: Tech & IT
Company size: 2
Registered: Jan 27, 2026
Australia
Salisbury
20:02
3
Church Outreach & Partnership Specialist for White Label Church App
We are looking for a proactive and results-driven freelancer to help introduce our White Label Church App platform to churches in Australia, the USA, Canada, the UK, Singapore, and other English-speaking countries.
Our platform allows churches to have their own branded mobile app with features including:
* Church News
* Events
* Sermons
* Prayer Requests
* Push Notifications
* Connect Groups
* Bible AI Assistant
* Daily Devotions
* Church Giving
Your Responsibilities
* Research churches and build a quality database
* Find decision-makers (Senior Pastor, Executive Pastor, Church Administrator)
* Send personalized outreach emails
* Follow up with churches
* Contact churches through email, Facebook, LinkedIn, and other appropriate channels
* Schedule demo meetings
* Maintain CRM records
* Suggest marketing ideas to generate more church partnerships
Requirements
* Excellent written and spoken English
* Experience in lead generation, outreach, or B2B sales
* Strong research skills
* Self-motivated and organized
* Able to work independently
Bonus if you have experience working with churches, Christian organizations, or non-profit organizations.
Compensation
* US$10/hour
* 10–20 hours per week
* Long-term opportunity for the right candidate
Performance Bonuses
* US$10 for each qualified demo meeting completed.
* US$50 for each church that requests a formal proposal.
* US$100 for each church that signs up as a client.
To Apply
Please answer the following:
1. Tell us about your outreach or lead generation experience.
2. Have you worked with churches, ministries, or non-profit organizations before?
3. How would you find churches and decision-makers?
4. Why do you think you are the right person for this role?
We are looking for someone who wants to build a long-term partnership and grow with our company.
Seeking a Google Ads and AI Shopping expert to enhance our sales performance. Responsibilities include optimizing and audting our current Google Ads campaigns and implementing AI-driven shopping strategies (ie ads on chat gpt claude etc) and analyzing performance metrics to drive results. The ideal candidate will have experience in managing and optimizing ad campaigns to maximize ROI.
Meta Ads Specialist for E-commerce Campaign Setup
Applied
$100
2 days ago
Client Rank
- Good
Payment method verified
Phone number verified
$1 253 total spent
11 hires, 1 active
10 jobs posted
100% hire rate,
1 open job
5.00
of 8 reviews
Company size: 2
Registered: Sep 2, 2024
Australia
Camberwell
20:02
4
We are seeking an awesome Meta Ads content creator with a proven track record of success with small e-commerce brands. Your expertise will help us with the creatives for a new ads Meta ads campaign for our unique girls' sports apparel brand products. We will provide you with the creative line up (6- 8 in total). For videos, we require you to edit them according to the provide scripts (we will provide the content) to make them as strong as effective as possible. Any suggested improvements or new video ad ideas are welcome. For static and carousel creatives, we want you to improve them where possible. For the right person, we would love to have them help with ongoing creatives.
Client's questions:
Describe your recent experience with similar projects
We are seeking a dedicated PPC specialist to manage campaigns for a lawyer client specializing in auto accident cases. The ideal candidate will have experience in creating and optimizing ad campaigns to attract potential clients. Responsibilities include conducting keyword research, setting up and managing ad accounts, and analyzing campaign performance to ensure maximum ROI.
Client's questions:
Describe your recent experience with similar projects
Google Ads Audit & Optimization for Home Services Lead Generation (One-Time Project)
Applied
$500
2 days ago
Client Rank
- Medium
Payment method verified
Phone number verified
1 open job
no reviews
Registered: Jul 27, 2026
United States
05:02
3
I own a home services business focused on helping homeowners compare contractor estimates.
I’m looking for an experienced Google Ads expert to perform a one-time audit of my account and implement the agreed-upon improvements.
The goal is to increase qualified leads, improve conversion rate, and reduce cost per lead.
Responsibilities:
* Audit current Google Ads account
* Review campaign structure
* Review keywords and search terms
* Add negative keywords
* Optimize bidding strategy
* Improve ad copy
* Review landing page conversion opportunities
* Verify or implement GA4 conversion tracking
* Verify Google Tag Manager setup (if needed)
* Implement agreed-upon improvements
* Provide a written summary of recommendations
* Meet with me for a 60-minute Zoom/Google Meet walkthrough after implementation
*Record a Loom video explaining the audit findings and every change made.
Please begin your proposal with the word “Blue” so I know you’ve read the entire job description.
Client's questions:
Describe a Google Ads campaign you managed for a home services business (roofing, HVAC, plumbing, restoration, etc.). Include monthly ad spend and the results you achieved.
Will you complete a full audit and implement the agreed changes? List exactly what you’ll optimize, including Google Ads, GA4, and conversion tracking.
What are the first 3 changes you would make to my Google Ads account to improve lead quality and lower cost per lead? Please be specific.
I run Steve's Gutters (stevesgutters.co.uk), a gutter cleaning, repair, and installation business covering Hertfordshire, Bedfordshire, Buckinghamshire, Cambridgeshire, and Northamptonshire. We're an established, well-reviewed local trade business (4.7★ Trustpilot, 4.5★ Google, 60+ reviews) and want to use Meta Ads to bring in more enquiries — quickly.
Goal: Generate qualified leads (cleaning, repairs, new installations) from homeowners in our service area, launched within days, not weeks.
Scope of work:
Set up/audit our Meta Business Suite and ad account
Build a local lead-gen campaign targeting homeowners across Herts, Beds, Bucks, Cambs, Northants
Write ad copy and creative direction (I can supply job photos)
Set up Meta Lead Ads or drive traffic to our existing quote page (stevesgutters.co.uk/gutter-cleaning-online-quote) — your call on what converts better
Install/verify Meta Pixel or Conversions API
Launch, monitor daily in week one, optimize on cost-per-lead
Weekly reporting: leads, cost per lead, best-performing ad/audience
Ad spend budget: £400/month to start (can increase if cost-per-lead looks good)
Freelancer fee: Please quote — open to hourly or flat project rate
Timeline: Want this live within 3–5 days of hiring.
Ideal candidate:
Proven Meta lead-gen experience with local trade/home services businesses (roofing, cleaning, plumbing, etc.)
Can show real numbers — cost per lead, leads generated
UK-based or familiar with UK local trade marketing preferred
Available to start immediately
To apply, please include:
A case study with real numbers from a similar local trade/home services campaign
Your recommended approach for launching within a week
Your rate and availability this week
Senior Google Ads specialist needed for NJ/PA estate-planning law firm to do a campaign setup and 90 day optimization.
Current anticipated spend $4,000–$10,000 per month.
Potential spend of $20-$40k per month if search volume can support it.
Need account audit, Search campaign build, exact/phrase match strategy, negative-keyword management.
Must have direct experience managing local legal-service lead-generation accounts.
Please provide anonymized examples showing spend, qualified leads, retained-client or booked-consultation results, and your personal role in the account.
Current assets: dedicated landing page (PageSpeed optimized), immediate lead follow-up sequence via GHL.
Client's questions:
Have you personally managed PPC campaigns for law firms? Explain.
Would you launch broad match immediately? Explain.
How often will you review search terms during the first month?