Brand Positioning with Vollna for Freelancers

I run SŌM Studio, a web design + web development. I need the name SŌM drawn as a custom constructed wordmark, not typed in a font. The macron over the O should be a structural, signature element.

Deliverables:
- SŌM wordmark (black and white)
- Ō symbol for favicon and avatar
- "SŌM Studio" lockup
- Vector files (SVG, AI or Figma)

Fixed price: $350. Up to 2 revision rounds.

Please share any past client work/portfolios.

The Specialist runs the process and works with the Designer and, when needed, a per-project specialist.
Running example used below: a family pizza restaurant in Cape Coral, slow Monday to Wednesday.
1. Research the client
• The business: what makes them money, when they are empty, what customers say in reviews, what the three nearest competitors are doing.
• The funnel: research each stage and write what is missing:
– Awareness: who in their area does not know them yet; where those people look (Google, Facebook, Instagram, mailboxes, their neighbours).
– Engagement: what they post, how often, what gets reactions; reviews and how fast they are answered; comments and messages.
– Consideration: website, Google Business profile, menu or price list, photos, offers; what a person sees when deciding.
– Conversion: how a person orders, books or calls; what is lost (missed calls, no online booking, no clear offer).
– Retention: lists, texting, email, reminders, loyalty; whether anyone brings customers back.
– Loyalty: reviews asked, referrals, regulars recognised, community presence.
• The calendar: season, holidays, school calendar, weather, and local events in Lee and Collier counties for the coming month.
• Events, collaborations, community: events to join or sponsor, businesses to collaborate with, community groups and pages to be part of.
• Local marketing research (SWFL): printing costs, flyer and postcard runs, billboards and local ad placements, and who can distribute, for the zones the client serves.
Example: Reviews mention "garlic knots" 40 times and nobody has posted about them; weeknights are empty; no customer list; the Cape Coral Oktoberfest is next month; their own drivers enter 300 homes a week.
2. Ideation
• for each weak stage, one idea that fits this business, this month: posts, Reels, ads, email, texts, flyers, brochures, postcards, a local ad, an event, a collaboration.
• rough drafts only: a sketch of the flyer, a sample caption, the offer in one line, the event idea, the collaboration pitch.
• pick what the client is ready for; park what needs something first (a landing page, a list, tracking).
Example: A "Weeknight Deal" with a kitchen-process Reel series on the knots; a pizza-box insert card (review ask on one side, free knots for a text opt-in on the other); a booth at Oktoberfest; a co-op card in the delivery zone.
3. Documentation: the month on a calendar
• one short PowerPoint per client: the goal for the month, then a calendar view of what goes out each week (posts, emails, texts, print runs, events, ads), then the rough drafts, then what we need from the client (photos, footage, dates, approvals).
• mark every item by funnel stage, so the Director can show the client why each piece is there.
Example: Slide 1: fill Monday–Wednesday. Slides 2–5: four weeks, each with 4 posts, 1 text, the insert card from week 2, Oktoberfest in week 3. Slide 6: drafts. Slide 7: needs from the owner, 2 hours of kitchen filming.
4. Director review, then the client meeting
• present the deck to the Marketing Director; take her edits.
• the Director meets the client and walks the calendar; the client approves all of it, some of it, or asks for changes, and confirms the budget for anything beyond their plan (print, local ads, events).
• the Specialist updates the deck to what was approved. Only approved items move forward.
Example: The owner approves the Reels, the insert card and Oktoberfest, and parks the co-op card until next month.
5. Design and iterations
• a brief per approved piece to the Designer: the message, the size, the stage it serves, the due date.
• raw footage and photos from the client, collected with the Director's help (a shot list for the owner, or a session in SWFL).
• review the drafts; iterate with the Designer until it is right; send to the Director, who approves or rejects. Rejected goes back to step 5; approved moves to step 6.
• for ads, cold email or anything technical, brief the per-project specialist the same way and check the result before it reaches the Director.
Example: Three Reel edits from the owner's kitchen clips, two revision rounds; the insert card goes to the Director with the QR tested; she approves two Reels and sends one back for a louder offer.
6. Schedule and launch
• schedule every approved post in the platform on its calendar date and time.
• place the print order, book the event, publish the ad, send the email or text, on the dates in the deck.
• answer reviews and comments as the month runs; flag leads and problems to the Director.
Example: Reels go out Tuesday and Thursday for four weeks; 2,000 insert cards printed and handed to the drivers on the 10th; the Oktoberfest booth confirmed for the 19th.
7. Measure against the goal, then repeat
• whatever the goal was (leads, calls, website visits, orders, bookings, reviews, awareness), track it weekly against the number before we started.
• Friday: one page to the Director: what went out, what the numbers did, what to change next week.
• end of month: what worked goes into next month's research (step 1); what did not is stopped. The cycle starts again.

Example: Weeknight orders up from 60 to 78 a week by week four; 140 text opt-ins from the insert card; the knots Reel is the best post they have ever had. Next month starts from there.

I'm looking for a designer to create a unique, recognisable visual identity for my business, a client management platform for independent luxury travel advisors.

The direction is Apple meets AMAN – minimal, sophisticated, premium and warm.

I want it to feel like a luxury travel brand that happens to offer software, NOT a typical tech/SaaS company.

Think boutique luxury hotels, elegant editorial design and bespoke travel experiences.

What I'm looking for

- **Logo:** A new, modern, elegant logo with variations.
- **Colours:** One distinctive signature brand colour, supported by neutrals and a complementary accent colour to create a recognisable identity.
- **Typography:** Elegant, modern fonts that are free for commercial use (no paid licences or subscriptions).
- **Visual style:** Consistent imagery, icons, layouts and spacing.

### Deliverables

1. **Brand guidelines** – Logo, colours, typography, imagery, iconography and overall visual direction.
2. **Homepage concept** – A visual example showing how the identity translates to our marketing website.
3. **Dashboard concept** – A visual example showing how the identity translates to our logged-in SaaS platform.
4. **Instagram feed concept** – A cohesive visual direction showing how different content types work together:
- Founder/self-recorded video covers
- Educational carousel posts
- Luxury travel imagery with text overlays
- Product announcements and feature posts
- Example Instagram grid showing how the content works together
- Reusable Figma templates for future content
5. **Final files** – Editable Figma files, brand guidelines (PDF) and logo exports (SVG/PNG).

Important

I'm looking for a strong, original brand identity with practical examples that can be applied consistently across the business.

**I'm not looking for a full website or SaaS redesign, development work or ongoing social media management.**

I've attached some visual examples as a starting point, including a brand guidelines layout for inspiration. These are references only, and I'd love the designer to bring their own creative thinking.

**No AI-generated designs, please.** I'm looking for original, thoughtfully crafted design work.

Please share examples of luxury, hospitality, travel or premium lifestyle branding you've worked on.

**Please start your proposal with "LUXURY TRAVEL AGENT" so I know you've read the brief.**

Thanks!

Project Overview

I'm looking for an experienced Wix website designer to redesign and optimise my existing website for Nathalia Rico Interiors, a Brisbane-based interior styling business.

The goal is to create a sophisticated, modern, editorial-style website that strengthens my brand, showcases my work and generates qualified enquiries from premium residential homeowners.

The website should feel elegant, warm, creative and professional, with strong imagery, clear messaging and an intuitive user experience.

Residential interior styling will be the primary focus, with Airbnb styling as a secondary service.

Scope of Work

1. Website Design & Branding
- Refresh the website with a premium, contemporary, editorial aesthetic.
- Improve typography, colours, spacing, layouts and image presentation.
- Create a consistent visual identity across all pages.
- Use my existing branding assets and project photography.
- Strengthen my personal brand by presenting me as the creative expert behind the business.
- Ensure excellent desktop and mobile responsiveness.

2. Website Pages

Homepage
- Strong hero image, headline and call to action.
- Clear brand positioning and styling philosophy.
- Overview of residential services.
- Featured portfolio projects.
- Personal introduction.
- Styling process and client testimonials.
- Prominent enquiry opportunities.
- Residential Decoration
- Present Room Refresh, Whole-Home Styling and Complete Furnishing & Styling.
- Clearly explain services, inclusions and benefits.
- Guide visitors towards submitting an enquiry.

Portfolio
-Improve the gallery layout and project presentation.
-Organise residential and Airbnb projects separately.
-Refine existing project descriptions and image layouts.
-Remove placeholder or outdated content.

About Nathalia
-Create a personal brand page featuring my story, approach and photography.

Airbnb Styling
-Keep as a dedicated secondary service page.
-Start Your Project
-Create a professional project enquiry page.
-Include a form collecting project details, location, timeline and budget.
-Set up automated confirmation emails and internal notifications.

Journal / Blog
-Set up a simple, editable blog layout for future articles.

3. Content & Lead Generation
-Implement and refine website copy provided by me.
-Improve headings, calls to action and navigation.
-Create clear pathways from portfolio and services to the enquiry page.
-Optimise the website to attract and convert residential styling clients.

4. SEO & Technical Optimisation
-Optimise page titles, meta descriptions, headings and image alt text.
-Implement basic local SEO for Brisbane interior styling.
-Improve mobile performance and image loading.
-Preserve existing URLs or implement appropriate redirects.
-Test forms, links, navigation and automations.
-Important Requirements
-Keep the website on Wix.
-Update the existing website rather than rebuilding unnecessarily.
-Preserve my domain, portfolio, shop, digital products and integrations.
-Prioritise residential styling throughout the website.
-Ensure I can easily manage and update the website myself.
-Complete the project within my Wix account, with full ownership retained.

Deliverables

-Fully redesigned Wix website.
-Updated homepage and key service pages.
-Improved portfolio and About page.
-Responsive desktop and mobile layouts.
-Functional enquiry forms and email automations.
-Basic on-page SEO optimisation.
-Tested links, navigation and forms.
-Brief handover showing how to update the website independently.

Ideal Freelancer
-Proven experience with Wix website design.
-Strong portfolio of premium, creative or service-based websites.
-Excellent visual design, layout and typography skills.
-Understanding of personal branding, UX and lead generation.
-Experience with Wix Forms, automations and SEO.
-Strong English communication and attention to detail.
-Experience with interior design, architecture or lifestyle brands is preferred.

We are preparing to launch a new haircare brand and are looking for an experienced brand strategist and launch consultant who can help shape the strategy and lead it into execution.

The venture is led by an experienced beauty entrepreneur who has previously built a globally recognized haircare business. There is substantial category experience behind this project and an ambition to build at meaningful scale. We are keeping the brand and founder confidential in this public listing and will share more with shortlisted candidates.

We want a senior partner with strong judgment, excellent beauty instincts and a track record of taking consumer brands from positioning through launch. You should be comfortable working directly with a founder and a small team, making clear recommendations and keeping execution moving.

WHAT YOU WILL OWN
• Assess the existing brand direction and launch work, identify the gaps and make clear recommendations on what to prioritize.
• Sharpen the positioning, target customer, differentiation, brand story and messaging into a cohesive commercial strategy.
• Build a practical launch roadmap with sequencing, owners, dependencies, budget recommendations and measurable milestones.
• Define the role of ecommerce, creators, social, PR, partnerships and paid acquisition, with a clear view of what to do first and what can wait.
• Translate the strategy into strong creative and channel briefs, guide specialists and help the team make decisions as launch work progresses.
• Establish an early testing and measurement plan so we can learn quickly and invest behind what works.

INITIAL OUTPUTS
A concise brand and launch assessment, a clear positioning and messaging framework, and a prioritized 90-day launch plan. From there, we expect active involvement in implementation, weekly decisions and launch readiness. Exact scope and milestones will be agreed together after discovery.

WHO WE ARE LOOKING FOR
• A senior consultant, fractional CMO or former brand/marketing leader with direct responsibility for successful beauty, haircare, skincare or closely relevant consumer launches.
• Strong experience in the US consumer market and a clear understanding of both brand building and commercial performance.
• Specific examples of launches you personally led, including your role, decisions and measurable outcomes. Please distinguish your contribution from the wider team's work.
• The ability to challenge assumptions constructively, simplify complex choices and deliver work a small team can actually execute.
• Enough availability to stay involved through implementation. If you work with an agency or supporting team, identify the senior person who will lead the engagement and how much of their time we will receive.

ENGAGEMENT
Remote, part-time consulting. Initial 1–3 month engagement with potential to extend based on fit and needs. Advertised range: $150–$300/hour. We are prepared to pay for exceptional experience and judgment. Please propose your recommended hours and engagement structure; the final scope and budget will be agreed before work begins.

TO APPLY
Please include two relevant launch examples, your personal role and results, how you would approach the first 30 days, and your availability and rate. A concise, specific response is more useful than a general agency presentation.

I am looking for an experienced brand identity designer to refine an existing logo concept and develop a cohesive, professional visual identity. The brand will initially focus on casual apparel, including T-shirts, embroidered hats, and sweatshirts, with plans to expand. The right freelancer should be able to strengthen the logo, create a consistent visual system, and deliver assets that support future product development and marketing needs.

About Jaïno
Jaïno is a London-based premium modest workwear brand for professional women. Our pieces are tailored to cover the hips and thighs while looking sharp and professional, for women who want to dress modestly without compromising on style or credibility at work. Fit is everything to us.

The project
We’ll send you one of our suits to create an engaging short-form video for our Instagram and TikTok (@jaino.ldn). We want content that feels real, polished and aspirational: a confident professional woman wearing Jaïno to work, a meeting, or a city day out.

Deliverables

1 main video, 30–60 seconds, vertical (9:16), edited and ready to post
3 different opening hooks (first 3 seconds) so we can test which performs best
Raw footage and 5–10 still photos of you wearing the suit
Show the fit and details: the cut, the length, how it moves, styling it for work

Ideas we love: “Get ready with me for work,” “Outfit of the week,” “Finally found modest workwear that fits,” or a day-in-the-life in London. We’re open to your creative ideas too.

Who we’re looking for

UK-based (so we can ship the suit quickly)
You create content around fashion, workwear, or professional lifestyle
Strong eye for lighting, styling and editing; your content looks premium, not rushed
Comfortable on camera, speaking or voiceover
Modest fashion creators especially welcome

Timeline
Video delivered within 12 days of receiving the suit.

Budget
£70 fixed price for all deliverables.

Usage rights
Content will be used on Jaïno’s organic social channels and website. If we’d like to use it in paid ads, we’ll agree that separately.

To apply, please share:

Links to 2–3 UGC videos you’ve made (fashion ones ideally)
Your clothing size and height
Your idea for this video in 2–3 sentences
Your rate for the deliverables above

Applications without examples of past work won’t be considered.

We need a branding expert to help us transition our company to a new name that better reflects our services. The ideal freelancer will assess our current brand, recommend a new name direction, and support the overall rebranding process. Experience with brand identity and naming is important, and we’re looking for someone who can guide us through the transition with clear recommendations and practical next steps.

We are seeking an experienced, creative, and results-driven Digital Marketing & Content Strategy Manager (Independent Contractor) to lead and coordinate marketing activities across multiple brands, websites, and digital platforms. The ideal candidate understands modern marketing, brand positioning, digital advertising, and content strategy. This role will collaborate closely with our in-house graphic designers, sales, and product teams to develop compelling content, execute marketing campaigns, and strengthen our digital presence. Responsibilities include developing coordinated B2B and B2C marketing strategies, creating engaging campaign concepts and product stories, managing social media content planning and optimization, and supporting website content, landing pages, promotions, SEO, and conversion optimization.
We are looking for a marketing strategist and hands-on executor—not simply a social media content publisher.

Key Responsibilities

Marketing Strategy: Develop and execute coordinated B2B and B2C marketing strategies across multiple brands.

Content Development: Create engaging marketing messages, campaign concepts, product stories, articles, and video scripts in collaboration with our graphic designers.

Social Media Management: Plan, publish, and optimize content across LinkedIn, X (Twitter), Instagram, Facebook, YouTube, TikTok, and other relevant platforms.

Website Marketing: Manage website content, landing pages, product promotions, SEO, and conversion optimization.

Digital Advertising: Develop and manage Google Ads, social media advertising, retargeting, and lead-generation campaigns.

Brand Management: Maintain consistent messaging, brand identity, and positioning across all marketing channels.

Campaign Coordination: Work with internal teams to launch new products, promotional campaigns, email marketing, and industry-specific initiatives.

Performance Analysis: Track engagement, website traffic, qualified leads, campaign ROI, and other key performance indicators.

Qualifications

Proven experience in digital marketing, content strategy, and multi-channel campaign management.

Strong marketing writing, storytelling, and communication skills.

Experience managing multiple brands and audiences.

Working knowledge of SEO, Google Ads, Google Analytics, LinkedIn Campaign Manager, and social media management tools.

Ability to direct creative projects and collaborate effectively with graphic designers and video creators.

Understanding of both B2B lead generation and B2C consumer marketing.

Familiarity with AI-powered marketing and content creation tools.

Experience in lighting, architecture, design, manufacturing, or technology is a plus.

Engagement & Expectations

Independent contractor position with flexible working arrangements.

Work directly with management and our internal creative team.

Develop monthly marketing plans and content calendars.

Provide regular performance reports and recommendations.

Take ownership of campaign execution, deadlines, and measurable results.
What We're Looking For

A proactive marketing professional who can turn product innovations and business objectives into engaging stories, effective campaigns, stronger brand awareness, and measurable business growth.

HIRING: Social Media Growth & Marketing Strategist
Luxury Fashion | Founder Storytelling | Influencer Marketing | Customer Acquisition
Brand: The House of JA’ZON
Position: Freelance / Contract — Long-Term Opportunity
Location: Remote
Compensation: Please submit your proposed monthly rate and scope.
About The House of JA’ZON
The House of JA’ZON is an emerging luxury fashion and lifestyle brand built on heritage, craftsmanship, family, resilience, and purpose.
Our brand combines premium streetwear, original creative designs, handcrafted leather heritage, and an authentic founder story.
We have invested significant time developing our identity, creative assets, product collections, manufacturing relationships, cinematic video content, and e-commerce foundation.
We are now seeking an exceptional, hands-on social media marketing professional who can turn this foundation into a growing audience, customer demand, and measurable sales.
The Opportunity
We need someone who understands how to tell a compelling brand story AND sell products.
This is not simply a content-posting position.
We want a resourceful, creative, results-oriented marketer capable of building and managing a lean, effective social media marketing operation.
Key Responsibilities
1. Social Media Management & Growth
Develop and execute strategies across Instagram, Facebook, TikTok, and YouTube Shorts.
Create platform-specific content calendars.
Publish and optimize Reels, Shorts, Stories, carousels, and posts.
Grow relevant audiences through authentic organic engagement.
Manage comments, community interactions, and appropriate customer inquiries.
2. Founder Storytelling & Brand Positioning
Translate our authentic founder story into compelling, premium brand campaigns.
Showcase craftsmanship, heritage, fashion, family, purpose, and product development.
Build emotional connection without compromising our luxury positioning.
Repurpose existing photographs, videos, designs, and brand materials into effective content.
3. Influencer & Creator Marketing
Identify relevant fashion, streetwear, lifestyle, and purpose-aligned micro-influencers.
Conduct outreach and follow-ups.
Coordinate collaborations, gifting opportunities, and user-generated content.
Track creator activity, traffic, and campaign results.
4. Launch Marketing & Customer Acquisition
Build anticipation for product releases.
Grow our VIP waitlist and email subscribers.
Promote free digital resources and future digital products.
Drive qualified visitors to our Shopify website.
Coordinate with our existing technical/e-commerce partner to support conversions and sales.
5. Reporting & Accountability
Establish a practical 30/60/90-day execution roadmap.
Provide consistent weekly updates.
Track audience quality, engagement, website traffic, email signups, creator performance, and attributable sales.
Identify what's working, improve underperforming campaigns, and recommend actions based on results.
Ideal Candidate
You have demonstrated experience marketing fashion, streetwear, luxury, lifestyle, or founder-led consumer brands.
You understand organic social growth, short-form content, influencer partnerships, community building, and Shopify customer acquisition.
You are dependable, responsive, proactive, commercially minded, and comfortable executing the work yourself.
We strongly prefer an experienced individual or small hands-on team over an agency with substantial overhead.
What We Already Have
Established brand identity and authentic founder narrative.
Original fashion designs and product collections.
Professional creative assets and cinematic video content.
Manufacturing relationships and product development underway.
A separate Shopify and e-commerce technical partner.
You will not be expected to build our website or recreate our brand from scratch.
How to Apply
Please answer the following:
Which fashion, streetwear, or lifestyle brands have you personally helped market? Provide links and examples of measurable results.
How would you approach your first 30 days marketing The House of JA’ZON?
Can you personally manage all four platforms and execute influencer outreach, or would you require additional team members?
What specific monthly deliverables would you provide?
How would you drive qualified traffic, email signups, and purchases—not just followers?
What is your proposed monthly rate, and exactly what does it include?
Are you open to beginning with a clearly defined, short paid trial before a longer-term agreement?
Please begin your application with the words “ROOTED IN PURPOSE” so we know you've read this opportunity carefully.
We value proven execution, professionalism, clear communication, and measurable business results.
Our objective is simple: Build an audience. Earn trust. Create demand. Acquire customers. Generate sustainable, profitable sales.
The House of JA’ZON
Rooted in Purpose. Built for Legacy

Fractional CMO / Senior Marketing Strategist for an established ecommerce brand.

About us: We are an 8-year-old direct-to-consumer brand in the planner, stationery and education space, with a mindful, esoteric and wellness-leaning audience. The US is our primary market and Australia is our second. Marketing is currently run day to day by a small in house team. I need a senior person to step back, advise, guide and help nurture the brand.

Services required:
- Senior / CMO-level marketing strategy
- Paid social and paid ads strategy (performance review, creative direction, ROAS)
- Email and lifecycle marketing strategy (campaigns and automated flows)
- Brand positioning, voice and storytelling
- DTC ecommerce growth (Shopify)
- Directing and coaching the people who execute

Experience in esoteric, wellness, startup related brands is strongly preferred.

What you will be doing:
- Sprint Audit our current marketing (ads, email, flows, channel mix) and tell me honestly what is and isn't working (within 1st week)
- Build a clear, simple marketing strategy and roadmap (not just ai slop), US first and Australia second
- Review and advise on paid ads: our return is currently under 3x ROAS, CAC too high, needs to improve
- Guide the people running email and ads day to day: set priorities, review their work, hold them accountable
- Sharpen our brand positioning, voice and customer story
- Join regular check-ins and give clear written recommendations I can act on

Hours:
- Starting with an audit/spring, then low ongoing hours to keep things in motion
- Hours will grow if you add real value (some of our high level fractionals have been with us for years)

Must haves:
- Native English-speaking
- Excellent communication - Timely, well-written responses and consistent communication
- Responsive to feedback
- Excellent time management / able to meet urgent deadlines
- Able to start immediately and move quickly
- Proven senior / CMO-level experience growing DTC ecommerce brands
- Strategic thinker who can also get into the detail when needed

Please note:
- Cookie-cutter/copy-pasted/ChatGPT-written proposals will be ignored, I'd rather you be casual and raw
- Proposals with lazy answers/not properly answering the questions asked will be ignored.
- Do not contact me via LinkedIn, Gmail, WhatsApp or any other method other than Upwork. Any attempts to contact me outside Upwork will be blocked, deleted and disqualified.

About US

We are a fragrance brand relaunching in October 2026 with new premium packaging and an improved fragrance collection. Our products include 20mL fragrances starting at $12 and 50mL fragrances priced primarily between $45 and $55.

We sell directly to US customers through our e-commerce website and in about 50 independent boutiques. Until now, our marketing efforts have primarily focused on Meta Ads to liquidate older inventory at discounted prices.

With our new collection and packaging, we are transitioning to regular-price sales and building a sustainable, profitable customer acquisition strategy.

We are looking for an experienced, commercially minded **Growth & Performance Marketing Manager** who can identify, test and scale the most relevant and profitable marketing channels for our brand.

We do not want to rely exclusively on one advertising platform. We want someone who can evaluate opportunities across paid advertising, organic search, content and other relevant digital channels, then allocate resources based on performance.

## The Objective

Your primary objective is to increase qualified website traffic, acquire new customers profitably, improve website conversion rates and build sustainable, measurable growth.

You will be responsible for identifying which channels offer the strongest growth opportunities, testing them systematically and scaling the ones that deliver the best commercial results.

Potential channels include:

- Meta Ads (Facebook and Instagram)
- Google Ads, including Search and Shopping where appropriate
- TikTok Ads and TikTok content
- Pinterest Ads and organic Pinterest
- Search engine optimization (SEO)
- Content marketing and organic search traffic
- Other relevant acquisition channels you identify as commercially attractive

We are open to your recommendations. You should be able to explain which channels are worth investing in, which should be tested, and which are unlikely to deliver a worthwhile return.

Key Responsibilities

1. Growth Strategy & Channel Selection

- Audit our existing marketing activities, website analytics, advertising accounts and historical performance.
- Develop a comprehensive growth strategy for the US market.
- Assess the suitability of Meta, Google, TikTok, Pinterest, SEO and other relevant channels.
- Identify opportunities to reach customers actively searching for fragrances, discovering new fragrance brands or researching alternatives to premium designer fragrances.
- Develop a prioritized testing plan based on potential profitability, customer intent, cost, scalability and resource requirements.
- Recommend how to allocate our marketing budget across channels based on evidence and results.
- Establish clear KPIs and targets for traffic growth, customer acquisition and profitability.

2. Paid Advertising & Performance Marketing

- Plan, launch, manage and optimize campaigns across the most relevant paid advertising platforms.
- Manage Meta Ads across Facebook and Instagram.
- Evaluate and manage Google Search, Shopping and other appropriate Google Ads campaigns.
- Assess TikTok and Pinterest advertising opportunities, including the suitability of each platform for fragrance discovery and purchase.
- Conduct audience research, keyword research, creative testing and offer testing.
- Optimize campaigns for qualified traffic, customer acquisition cost (CAC), return on ad spend (ROAS) and contribution margin.
- Identify underperforming campaigns and take corrective action.
- Scale successful campaigns while maintaining acceptable acquisition costs and profitability.

We do not expect every channel to be launched simultaneously. We expect you to prioritize the channels with the strongest commercial potential and build from there.

3. SEO & Organic Traffic Growth

- Conduct an SEO audit of our website and identify opportunities to increase organic traffic.
- Research keywords related to fragrances, fragrance notes, scent profiles, fragrance longevity, occasions and relevant product comparisons.
- Optimize product pages, collection pages, page titles, meta descriptions, headings, internal links and other on-page SEO elements.
- Identify opportunities to improve technical SEO, site structure, indexing and organic search visibility.
- Develop recommendations for useful, search-focused content that attracts relevant visitors and supports purchase decisions.
- Optimize existing website content and recommend new landing pages, buying guides and articles where justified.
- Monitor organic rankings, organic traffic, engagement and conversions.
- Coordinate with our website team or developer where technical implementation is required.

We are looking for someone who can connect SEO activity to commercial outcomes rather than focus solely on rankings or publishing content.

4. Website Traffic & Conversion Optimization

- Analyze website traffic and customer behavior to identify opportunities for improvement.
- Review product pages, collection pages, navigation, landing pages and the purchase journey.
- Identify barriers to conversion and recommend practical improvements.
- Develop and prioritize conversion rate optimization (CRO) tests.
- Improve the effectiveness of landing pages for paid and organic traffic.
- Recommend strategies to improve average order value through bundles, cross-selling and appropriate offers.
- Ensure tracking and analytics are configured correctly to measure channel performance and website conversions.

5. Creative Strategy & Content

- Develop a marketing creative strategy aligned with Maison Kin's premium positioning.
- Identify the messaging, formats, hooks and content angles most likely to generate interest and sales.
- Brief designers, video editors and UGC creators on the assets required for each channel.
- Recommend platform-specific creative approaches rather than using identical content everywhere.
- Test product photography, static ads, video, creator content, fragrance storytelling, customer testimonials and other relevant formats.
- Use campaign data to determine which creative concepts should be developed further.

You will be expected to guide creative direction and testing. You do not necessarily need to personally produce every graphic or video, but you must know what to produce and why.

6. Analytics, Attribution & Reporting

- Ensure accurate tracking across our website and relevant advertising platforms.
- Use GA4, Google Search Console and platform reporting tools, as appropriate, to understand performance.
- Track customer acquisition cost, ROAS, conversion rate, average order value, contribution after advertising and new-customer revenue.
- Compare the performance and economics of different acquisition channels.
- Account for attribution limitations and avoid treating every platform's reported conversions as incremental sales.
- Provide concise weekly reports covering results, insights, actions and next steps.
- Maintain a clear testing roadmap and make data-driven recommendations.

Ideal Candidate

You should have:

- Proven experience growing direct-to-consumer e-commerce brands.
- Strong hands-on paid acquisition experience, particularly Meta Ads and Google Ads.
- Working knowledge of TikTok Ads, Pinterest and other acquisition channels, with the ability to assess their relevance to our business.
- Practical SEO experience, including keyword research, on-page optimization and organic traffic growth.
- Experience with Shopify, GA4, Google Search Console and conversion tracking.
- A strong understanding of e-commerce unit economics and customer acquisition.
- Experience developing and testing marketing creatives.
- The ability to prioritize opportunities rather than spread budgets thinly across every platform.
- Strong analytical, communication and problem-solving skills.
- The ability to work independently, manage execution and communicate directly with the founder.

Experience in fragrance, beauty, skincare, cosmetics or comparable consumer brands is a significant advantage.

We value commercial judgment, hands-on execution and demonstrable results more than certificates or impressive presentations.

Engagement Details

- Freelance engagement with the potential for a long-term relationship.
- Initial 60–90-day engagement, with a performance and working-relationship review.
- Primary target market: United States.
- E-commerce business with an established website and historical advertising data.
- Access to existing campaign data and relevant business information will be provided.
- The initial focus will be auditing our current position, identifying the strongest growth opportunities and implementing a prioritized marketing plan.

Please specify your proposed monthly fee, availability, services included and any additional costs for tools, creative production or specialist support.

How to Apply

Please answer the following questions in your proposal:

1. Which DTC e-commerce brands have you helped grow? Please describe the products, markets, budgets and measurable results.
2. Which acquisition channels have you personally managed? Please distinguish between channels you have hands-on experience executing and those you have only advised on.
3. Can you share examples of improving website traffic, organic search performance or e-commerce revenue through SEO?
4. If you were taking over our brand, how would you determine whether Meta, Google, TikTok, Pinterest or SEO should receive priority during the first 30 days?
5. How would you measure profitability across channels and decide where to allocate the budget?
6. What would your initial 30-day audit and 90-day growth plan look like?
7. What is your monthly fee, what deliverables are included, and which activities would require additional resources?

Please include relevant case studies or screenshots where possible, with confidential client information redacted.

**Our goal is to build a profitable, diversified and scalable customer acquisition engine for our brand. We are looking for a growth partner who can identify the right opportunities, execute effectively, measure commercial results and help us grow sustainably.**

Aesthetics Growth Strategist Wanted – Medical Aesthetics & Clinic Growth

Medical Aesthetics | Body Contouring | Client Acquisition | Content Strategy | Revenue Growth

We are looking for an experienced Medical Aesthetics Growth Strategist to help take The Evolution Clinic to the next level.

The Evolution Clinic is a London-based medical aesthetics clinic specialising in advanced non-surgical body transformations, facial aesthetics and skin treatments.

We are looking for someone with proven experience in the medical aesthetics industry who understands how to grow a premium clinic, attract the right clients, strengthen brand positioning and turn marketing activity into measurable commercial results.

This is not a traditional social media management role. We are not simply looking for someone to create content, schedule posts or increase followers.

We need someone who can assess our current approach, identify opportunities, develop a clear growth strategy and, most importantly, teach us what we need to do to grow the clinic sustainably.

1. About The Evolution Clinic

Our treatments include:

* Non-surgical BBL and hip enhancement using dermal fillers.
* Endolaser and Laser Sculpt treatments.
* Body contouring and fat-dissolving treatments.
* Skin rejuvenation, skin boosters and polynucleotides.
* Facial aesthetics and injectable treatments.
* Weight management services.

We have established experience within the aesthetics industry and place a strong emphasis on patient assessment, treatment safety and quality of care.

Our objective is to strengthen our position in the market, increase demand for our treatments and build a commercially successful, scalable clinic.

2. What We Need You to Help Us Achieve

We need someone who can develop and guide a strategy covering the following areas.

Business Growth & Commercial Strategy

* Assess our current business positioning, marketing activities and growth opportunities.
* Identify our most commercially valuable treatments and the client groups most likely to invest in them.
* Develop strategies to increase treatment demand, revenue, repeat bookings and client retention.
* Help us position The Evolution Clinic as a premium, trusted name in medical aesthetics and body transformations.
* Identify opportunities to improve treatment packages, pricing strategies and the overall client journey.
* Analyse competitors and identify ways to differentiate our clinic in an increasingly competitive market.
* Help us understand the commercial metrics that matter, including treatment profitability, customer acquisition costs, booking conversion rates and marketing return on investment.

Content Strategy & Organic Social Media Growth

* Develop a strategic content plan for Instagram and TikTok.
* Identify content topics, formats and messaging that attract our ideal clients.
* Advise on video hooks, storytelling, treatment demonstrations, educational content, client testimonials and before-and-after content.
* Help us communicate the value of our treatments without relying on constant discounts or promotional content.
* Identify opportunities to increase reach, engagement, trust and treatment demand through organic content.
* Review our existing content and explain what needs to change to improve performance.
* Develop repeatable content formats that showcase our expertise, treatment results, patient experience and approach to safety.

We do not want generic advice about posting consistently or following trends. We want someone who understands how content influences purchasing decisions within the medical aesthetics industry.

Paid Advertising & Marketing

We are interested in understanding how paid advertising can support our wider growth strategy.

We need someone who can advise on:

* Whether Meta Ads, TikTok Ads or other marketing channels are appropriate for our treatments.
* Which treatments and offers are best suited to paid campaigns.
* How to develop effective advertising creatives and messaging.
* How to reach appropriate audiences while complying with advertising policies.
* How to evaluate campaign performance based on commercial outcomes rather than impressions or clicks alone.
* How to improve the journey from initial interest to enquiry, assessment and confirmed booking.

Hands-on advertising management is welcome, but strategic expertise and the ability to demonstrate results are essential.

Client Journey & Retention

* Identify opportunities to improve the experience from the first point of contact through to treatment and aftercare.
* Review how we communicate with prospective clients and follow up on enquiries.
* Identify opportunities to increase repeat bookings and encourage appropriate ongoing treatment plans.
* Recommend ways to build client trust, loyalty and referrals.
* Help us understand where potential clients may be dropping out of the booking process.

3. The Type of Person We Are Looking For

We are particularly interested in someone with:

* Proven experience working with medical aesthetics clinics, cosmetic treatment providers or premium beauty businesses.
* A strong understanding of body contouring, injectables and the wider aesthetics market.
* Experience developing growth strategies for service-based businesses.
* A strong understanding of Instagram, TikTok and short-form video marketing.
* Experience with paid advertising and campaign performance analysis.
* Knowledge of client acquisition, retention, pricing and conversion optimisation.
* The ability to analyse a business, identify weaknesses and recommend practical improvements.
* Strong communication skills and the ability to explain complex marketing concepts clearly.

Experience generating measurable commercial results for an aesthetics clinic is strongly preferred.

4. This Is a Strategic Role, Not Just Execution

We want someone who can work closely with us, challenge our current thinking and help us make better commercial and marketing decisions.

We are not necessarily looking for someone to take over every aspect of content creation or social media management.

We need someone who can explain:

* What we should be doing.
* Why we should be doing it.
* How to implement the strategy.
* What resources and budget are required.
* How we will measure whether it is working.

The engagement may include an initial business and marketing audit, a 90-day growth strategy, content planning, monthly strategy sessions, performance reviews and ongoing advisory or implementation support.

We want a long-term strategic partner who understands the realities of running and growing a medical aesthetics clinic.

5. How We Will Measure Success

Success will be measured by meaningful improvements in:

* Treatment demand and confirmed bookings.
* Revenue growth and commercial performance.
* Client acquisition and retention.
* Brand positioning and trust.
* Social media visibility and relevant audience engagement.
* Marketing efficiency and return on investment.
* The effectiveness of our content and client journey.

We understand that sustainable growth requires testing, consistency and ongoing optimisation. We want someone who can establish realistic milestones and adapt the strategy based on evidence.

6. When Applying, Please Answer the Following

1. What experience do you have working with medical aesthetics clinics or premium beauty businesses?
2. Can you provide examples of clinics you have helped grow, including measurable results?
3. What treatments or aesthetics businesses have you worked with previously?
4. How would you approach developing a growth strategy for The Evolution Clinic?
5. How would you identify our most commercially valuable treatments and opportunities for growth?
6. What would you recommend to improve our Instagram and TikTok performance?
7. What is your experience with Meta Ads, TikTok Ads and conversion tracking?
8. What would your first 30, 60 and 90 days look like?
9. Would you provide strategic guidance and training, hands-on implementation, or both?
10. Can you share relevant case studies, examples of your work or professional references?
11. What is your proposed fee for an initial strategy project and ongoing monthly support?

7. Our Ideal Working Relationship

We want to work with someone who is commercially minded, proactive, experienced and genuinely invested in helping us grow.

You should understand the medical aesthetics industry, recognise the challenges clinics face and be confident enough to tell us what needs improving.

We value strategic thinking, practical recommendations, transparency and measurable results over vanity metrics.

If you have the experience and expertise to help The Evolution Clinic strengthen its market position and achieve sustainable growth, we would love to hear from you.

Location: Remote

Engagement: Initial strategy and audit, with potential for ongoing monthly support.

Budget: To be discussed based on experience, scope and deliverables.

Brand Marketing & Strategy Expert

Job Description

Looking for an expert in brand marketing and content strategy who can drive research, develop marketing strategies, and create high-quality presentations, decks and content etc.

Key Responsibilities:

* Develop brand marketing strategies, plans, and content strategies.
* Conduct in-depth competitor research and benchmarking.
* Research companies, understand their products, offerings, positioning, and marketing strategies.
* Identify market trends, consumer insights, and growth opportunities.
* Create strategic marketing plans, briefs, and actionable recommendations.
* Prepare high-quality presentations, strategy decks, and concise briefing documents.
* Write compelling marketing content and copy for emails, campaigns, and other brand touchpoints.
* Support brand positioning, messaging, and content development.

Ideal Candidate:

* Strong expertise in brand marketing, content marketing, and strategy.
* Excellent research, analytical, and strategic thinking skills.
* Strong writing, copywriting, and communication skills.
* Proficiency in creating professional, visually appealing presentations and decks.
* Ability to translate research and insights into clear, actionable strategies.
* Detail-oriented, proactive, and capable of working independently.

I’m looking for an experienced Upwork profile strategist to help position and improve my existing profile. My work focuses on print production, production artwork, and preparing graphics for print and merchandise.

I need help defining a clear service focus, presenting relevant portfolio work, and making the profile compelling to the right clients. I’m looking for someone who has personally worked on Upwork profiles and can show real examples of their work. Please include a brief note about your approach and relevant experience.

We need a consultant to help launch a new brand from the ground up. The role includes developing a clear business strategy, creating a practical roadmap, and supporting day-to-day operations during the early stages. You will help shape the brand direction, identify key actions, and provide guidance on execution. This is a long-term opportunity for someone who can work closely with the team, stay organized, and help turn ideas into a strong, scalable launch.

Gyro Republic is a growing U.S. fast-casual restaurant brand with 7 locations and more opening soon.

We’re looking for a hands-on Marketing Manager, small team, or boutique agency to own our marketing, strengthen our brand, and drive measurable growth.

We don’t need someone who just posts content. We want a creative, proactive, results-driven partner who thinks like an owner and executes.

Key Responsibilities

* Brand Strategy & Market Fit: Build a differentiated brand, consistent brand voice, strong positioning, and meaningful customer connections.
* Social Media & Engagement: Manage Instagram, Facebook, TikTok, content creation, reels, community engagement, and customer relationships.
* Influencer Marketing: Build and manage partnerships with local food influencers, creators, and brand ambassadors.
* Paid Advertising: Manage Meta and Google Ads to drive customer acquisition and measurable ROI.
* Loyalty & Retention: Execute SMS, email, promotions, customer journeys, and win-back campaigns to increase repeat visits.
* Google Business Profile & Local SEO: Improve Google Maps rankings, local visibility, and organic traffic.
* Webflow Website: Manage website updates, speed, technical SEO, landing pages, and conversions.
* Creative & Campaigns: Develop compelling campaigns, graphics, promotional materials, and brand storytelling.
* Local Store Marketing: Drive traffic through location-specific promotions and community partnerships.
* Strategy & Execution: Own the marketing calendar, execute consistently, leverage AI tools, and track performance.

Who We’re Looking For

* Proven experience marketing U.S. restaurants, fast-casual, QSR, or multi-location consumer brands.
* Strong creative, branding, and performance marketing skills.
* Excellent English communication and understanding of U.S. consumers.
* Ability to own strategy and execution, independently or with a small team.
* Proactive, accountable, resourceful, and focused on results.

What Success Looks Like

More customers. More repeat visits. Stronger brand loyalty. Better engagement. Higher restaurant sales.

Compensation

Fixed monthly retainer + aggressive performance-based growth incentives.

We’re looking for a long-term partner who wants to grow with us. Exceptional results will be rewarded.

We’re not looking for another vendor. We’re looking for a marketing partner who takes ownership, brings ideas, executes consistently, and drives growth.

Busco un profesional que diseñe un plan de marketing para captar leads calientes para vender un crm vertical en Ecuador.

Entregables:
ICP y mensajes por segmento
Estrategia por canales (LinkedIn, Meta Ads, Google, email, WhatsApp)
Calendario de contenidos y embudo con métricas (CPL, demos, costo por cliente)
Plan de pruebas A/B y presupuesto sugerido

I'm a London set designer working in fashion and advertising. I'm launching a software product for the creative production industry, and I need a name and a simple, strong identity for it. Product details will be shared with the chosen designer under NDA.

THE NAME
This is the most important part. It should be memorable and ownable, and something people would naturally say. It shouldn't be a descriptive "Set + something". Wit is welcome: a double meaning, deadpan, a bit of character. The name needs an available Instagram handle and a workable domain.

THE FEEL
Editorial, intelligent and credible within fashion and the creative industry, with a sense of humour. Not generic SaaS, corporate tech or "AI productivity".

HOW WE'LL WORK (3 paid milestones)

1. Exploration ($100)
A pool of name ideas grouped into territories, with handle and domain availability checked. Add a page of references: brands, type, colour, imagery you find exciting for this. I want to see your instincts. We pick the 3 strongest directions together.

2. Three directions ($150)
Each direction pairs a name with a rough wordmark, type and colour, plus a few lines on the idea behind it. These should be three different ideas for what the brand could be, not three versions of one logo.

3. Final identity ($250)
The chosen direction finished:
- Wordmark/logo
- App icon that works at small sizes
- Colour palette and type pairing
- A simple graphic element that works across digital, social and print
- A 1–2 page brand guide

PRACTICALITIES
- You'll deliver vector files (SVG/PDF) and PNGs.
- Fonts must be free for commercial use (e.g. Google Fonts) or licensed for app, web and print.
- Full rights in the name and design transfer to me on final payment.
- An NDA will be signed before the project starts.

TO APPLY
- Show 3–5 branding projects you're proud of, with some early sketches or references if you have them, not only the final logo.
- Name one brand outside of tech you think this should feel closer to, and say why in one sentence.
- Start your proposal with the words "gaffer tape" so I know you've read this.

Please don't send unpaid name ideas or logos with your proposal.

Social Media | Meta Advertising | Email Marketing (EDMs)
Part-Time | 6–12 Hours Per Week | Ongoing

About the Role

We’re seeking an experienced freelance Digital Marketing Specialist to support the ongoing digital marketing of two established Australian mineral water brands.

Working alongside our Marketing Manager, you’ll take responsibility for the day-to-day execution of our social media, Meta advertising and email marketing (EDMs), including content creation, campaign management, scheduling, optimisation and performance reporting.

Our brands have distinct identities, established distribution networks, clear marketing strategies and an extensive library of professional photography, videography, brand copy and marketing assets.

We’re looking for someone with strong creative judgement and technical marketing expertise who can independently execute high-quality, commercially effective campaigns while working within our established brand direction.

Experience in beverage, FMCG or premium hospitality marketing is highly desirable, particularly across both consumer and hospitality/trade audiences.

Both brands operate through wholesale and distribution channels, with products available through established retail and hospitality stockists. We do not currently offer direct-to-consumer website purchasing, so our digital marketing focuses on building brand awareness, driving demand through existing stockists and generating qualified hospitality and wholesale enquiries.

Key Responsibilities

Social Media Management & Content

-Develop and manage content calendars across two distinct brands.
-Create, schedule and publish engaging content across Instagram, Facebook and other relevant platforms.
-Repurpose existing photography and videography into reels, short-form videos and social content.
-Write compelling captions and maintain a consistent, premium visual identity.
-Support audience growth, engagement and brand awareness.

Meta Advertising

-Plan, launch, manage and optimise Meta advertising campaigns.
-Recommend audience targeting, campaign structures and advertising budgets.
-Create advertising content and copy using existing brand assets.
-Develop geographically targeted campaigns to build consumer awareness, promote stockist availability and generate hospitality/trade enquiries.
-Monitor performance against relevant objectives and provide clear reporting and recommendations.

Email Marketing & EDMs

-Design, build and schedule regular email marketing campaigns.
-Develop EDMs for consumers, hospitality partners, stockists and distributors using existing brand copy and assets.
-Manage email lists, segmentation and campaign scheduling.
-Monitor campaign performance and recommend improvements, including automation opportunities.

Experience & Skills Required

We’re looking for someone with:

-Proven experience managing social media, Meta advertising and email marketing campaigns.
-Strong Meta Ads Manager skills, including targeting, optimisation and reporting.
-Experience with email marketing platforms, EDM design and audience segmentation.
-Excellent content creation, copywriting and short-form video editing skills.
-Strong creative judgement and the ability to produce polished, premium-quality content within established brand guidelines.
-Experience targeting both consumers and B2B hospitality/wholesale audiences.
-Excellent organisational skills, initiative and the ability to manage campaigns independently.

Highly Desirable:

-Experience developing digital marketing campaigns for wholesale or distribution-led brands, where success is measured through brand awareness, stockist engagement and qualified trade enquiries rather than direct e-commerce sales.
-Previous experience with beverage, drinks, FMCG or premium hospitality brands.
-Familiarity with the Australian beverage and hospitality markets.
-Google Ads experience, including campaign setup, management and optimisation, for potential future campaigns.

Initial Marketing Priorities

Our immediate focus is to establish launch targeted Meta advertising campaigns, develop regular EDMs and produce consistent social media activity across both brands.

Campaigns will focus on building consumer awareness and generating hospitality/trade enquiries particularly across Sydney, the Gold Coast and Northern NSW.

Marketing activities will be prioritised and scheduled collaboratively, with campaigns staggered across both brands as needed to make effective use of the available hours.

We have extensive professional photography, videography and marketing assets and brand copy ready to use, allowing campaigns to get underway quickly.

Reporting & Collaboration

You’ll work directly with our Marketing Manager, who oversees overall marketing strategy, brand positioning, campaign objectives and creative direction.

You’ll independently manage the execution of agreed social media, advertising and email marketing activities, while collaborating on campaign priorities and contributing ideas, industry insights and performance recommendations.

We’re looking for someone who is proactive, organised and confident taking ownership of their work without needing detailed direction at every stage.

Working Arrangement

Location: Remote — Australian market experience preferred
Hours: Approximately 6–12 hours per week, with flexible scheduling
Contract: Freelance / ongoing
Start: As soon as possible
Budget: Based on experience, within an established budget

We’ll initially begin with a trial, with the opportunity to develop an ongoing working relationship.

There may also be opportunities to increase hours and responsibilities in the future as our marketing activities grow.

How to Apply

Please include:

1. Relevant experience: Examples of beverage, FMCG or premium hospitality brands you’ve worked with, if applicable.
2. Campaign results: Examples of Meta advertising and social media campaigns you’ve managed, including measurable results.
3. Email marketing: Examples of EDM campaigns you’ve designed and managed, including the platforms you’ve used.
4. Creative portfolio: Examples of social media content, advertisements or reels you’ve produced.
5. Availability & rates: Your hourly rate, location and availability for 6–12 hours per week.

Please note: This is a hands-on digital marketing role, not solely a graphic design or social media posting position. We’re seeking someone who can independently execute digital campaigns, contribute valuable ideas and deliver measurable results while working within an established marketing strategy.

Long-term partnership. Individual operator or tight team. Bootstrapped. Pre-launch. Remote. We’d love to hear how you’d approach this.

The venture
BuildQuest is a SaaS marketplace helping homeowners plan $100K–$2M residential construction projects. We solve a chronic two-sided problem: homeowners paralyzed by scope, style, budget, and pro-matching decisions — and pros exhausted from chasing unrealistic prospects through referral platforms that charge them to play.

Homeowners are the paying customer. Pros are served through serving homeowners well. That order defines everything, and it’s the inverse of every referral platform in the category. Someone will build a category-defining brand around this positioning in the next 24 months. We intend it to be us.

The product you’d be marketing
BuildQuest guides homeowners through four AI-augmented modules: ProjectProfile (scoping the project), VisionSpec (capturing personal style through generated imagery), CostCompass (building a realistic budget), and ProQuest (matching to qualified pros).

You’d also be working with two live marketing websites that need help, an established podcast with 79 episodes and growing Your Home Building Coach on Apple Podcasts and other platforms where some of the latest episodes Bill talks about BuildQuest, a published book, a small email list ready to grow, and a Brand Standards v2 foundation already in place. Real product, real content library, real story to tell.

Why now
• AI is rewriting consumer discovery. Google search is plateauing; homeowners increasingly ask ChatGPT and Perplexity when planning major decisions.
• The referral-platform model is collapsing under pro fatigue and broken unit economics.
• Consumer expectations for premium service are at an all-time high — and almost nothing in residential construction meets them.

The role and how we’d work together
You’d be our first marketing partner. The product is in good hands — real engineering team, UI/UX and product lead, deep-tech advisory board. What we need is a partner to build out the entire public-facing marketing layer: brand voice, story, creative, distribution, infrastructure. That work starts before launch and continues for the long haul after.
You’d partner directly with Bill (founder) and Clint (UI/UX + product). Small team, no politics, decisions in days not months. Bill is engaged at the weekly working session and on decisions that matter — you bring finished thinking; we refine and ship together.

Who we’re looking for
• A storyteller and copywriter first. Someone who can take complex construction expertise and turn it into writing that hooks homeowners and earns pros’ trust.
• Visually fluent. Comfortable bringing concepts to life as mockups, ad creative, social, and video concepts — without waiting on a designer. Figma, Canva, and AI design tools.
• Sector-experienced. Home improvement, real estate, or residential design/construction background — or a demonstrated ability to go deep on a complex vertical fast.
• 0→1 launch experience. You’ve shaped brand positioning from scratch and taken products from pre-launch through public phases.
• Fluent in AI-era discovery. You think about presence inside AI-generated answers (GEO/AEO), not just search results.
• Distribution-minded. Reach and engagement are your primary metric — not output volume. You lean on owned attention; you use paid sparingly.
• Lifecycle-oriented. You think in the full arc: acquisition, activation, retention, expansion, referral.
• AI-augmented in practice. You’ve built real workflows that let a small team deliver what used to take ten people.
• Analytical and systems-minded. You can propose a marketing stack appropriate to an early-stage, bootstrapped two-sided SaaS — and build reusable systems, not one-off campaigns.
Nice-to-have
• Two-sided marketplace experience • Vertical SaaS marketing • Founder-led content systems
Engagement

We’re not specifying fixed hours, retainer amounts, or budget — we want to see what you’d propose. Tell us: solo or tight team, time commitment, model (retainer, project, or hybrid), the stack you’d recommend with approximate run-rate cost, a rough 90-day approach, and how you think about staying beyond launch. We evaluate on quality of thinking and fit — not just price.

How to apply
Please review the attached Marketing Manifesto before applying — eight beliefs that shape how we think about marketing in this category. Candidates who engage with it directly (naming principles that resonate and one they’d push back on) are evaluated more favorably.

We love AI but are keenly interested to see how a partner can use it wisely.

Submit your proposal via Upwork with:
• Cover letter (300 words max) with your reaction to the Manifesto, sector background, and how you operate as an AI-augmented marketer
• Work samples: one writing sample, one visual sample, and 2–3 portfolio examples (a 0→1 launch, an AI-augmented workflow, or a positioning framework)
• Stack & engagement proposal as described above
• Three references (B2B/B2C SaaS preferred)
• Optional but valued: a 2–3 minute Loom introducing yourself

Process
Intro call (30 min) →
If this sounds like your kind of work
We’d love to hear from you. And if it doesn’t quite fit but you know someone we should talk to — please send them our way. Good referrals often start the best conversations.

About the founder
Bill Reid — 30+ years in residential design and construction. Author of The Awakened Homeowner. Host of Your Home Building Coach podcast (79 episodes and growing). Advisory board includes former Apple designers and CTO-level tech leadership. Built Quinn (BuildQuest’s AI guide) and the content workflows behind the platform — which is part of why he thinks differently about what a small team can do with modern tools.

Develop and execute an integrated growth marketing strategy across paid, organic, and partnership channels. The role includes planning campaigns, optimizing performance, and managing cross-channel efforts to drive growth. You will also support SEO, AEO, and GEO initiatives while leveraging agentic AI marketing automation to improve efficiency and results. The ideal freelancer can coordinate multiple marketing activities, analyze performance, and recommend improvements to support long-term growth goals.

I’m building a flushable wet wipes brand for people with melanated skin. Our Shopify e-commerce website has been designed, and we’re now looking for a talented copywriter to bring it to life through compelling messaging, a distinctive brand voice, and a strong personality.

Who We’re Looking For

We’re seeking a creative, experienced copywriter who understands branding, brand positioning, brand voice, and brand personality. We want someone who can do more than write attractive sentences. We need someone who understands consumer psychology, storytelling, and how to turn website visitors into customers.

Project Scope

* Research and study competitors (GoodWipes, DudeWipes) brand personality and voice.
* Bring our brand personality, “The Fresh One,” to life through website copy. (More details will be provided)
* Write engaging, persuasive, and conversion-focused copy for our Shopify website, including the homepage, product pages, About Us, and other key sections.
* Create compelling headlines, product descriptions, calls to action, and supporting messaging.
* Ensure the copy feels cohesive, culturally relevant, personable, confident, modern, and fun without sounding forced or generic.
* Balance brand storytelling with clear product benefits and effective sales messaging.

Ideal Qualifications
Experience in e-commerce copywriting, consumer branding, and developing distinctive brand voices. Experience with Shopify, consumer packaged goods (CPG), personal care, or lifestyle brands is a plus.

Our Goal

We already have the visual identity and website design. Now we need the words to match. We want customers to immediately recognize our personality, connect with our messaging, understand our products, and feel motivated to purchase.

We're looking for an experienced website designer to help refine and elevate the website for our new business and management consulting company.

We currently have a website in progress, but we’re looking for someone who can go beyond basic design and layout changes to help us create a polished, professional, and strategic online presence that accurately reflects our brand and the services we offer.

The project would involve reviewing our existing website and making improvements to both the overall design and the written content, including:

- **Website redesign and enhancements:** Improve the layout, visual appeal, navigation, and overall user experience.
- **Content and verbiage:** Refine, rewrite, and enhance the website copy to make it clear, compelling, professional, and engaging. We want the messaging to communicate our value, expertise, and the benefits of working with our firm.
- **Brand positioning:** Help ensure the website presents our company as credible, trustworthy, and professional, with messaging that resonates with our target audience.
- **Service descriptions:** Improve how our consulting services are presented so potential clients can easily understand what we offer and how we can help them.
- **Calls to action:** Incorporate effective calls to action that encourage visitors to contact us, inquire about our services, or schedule a consultation.
- **Mobile responsiveness and functionality:** Ensure the website looks great and functions properly across desktop, tablet, and mobile devices.
- **Overall polish:** Identify areas that may be missing, underdeveloped, or could be improved to make the website feel complete, cohesive, and ready for launch.

We are a new business, so we’re looking for someone who can bring fresh ideas, make thoughtful recommendations, and help us build a strong foundation for our online presence. We would appreciate a designer who can take initiative and provide strategic input rather than simply execute instructions.

Ideally, we’re looking for someone with experience designing professional service, business consulting, or corporate websites, along with strong copywriting or content development skills:

- Website platform: Someone that can work directly within our existing Squarespace website platform
- Copywriting: Someone that can rewrite and improve the actual website content, and not just provide design services
- SEO: Someone that can optimize page titles, headings, meta descriptions, and website copy so the business has a solid foundation for search visibility
- Page structure: Someone that can recommend additional pages or sections that a consulting firm should have, such as About Us, Services, Our Approach, Industries Served, and Contact

Want to become a Skylinker? Let’s soar together! ✈️

Are you a marketing professional with 3–5+ years of experience creating content in a B2B environment? Do you have a love for aviation and understand how to adapt messaging across platforms while keeping brand voice consistent? Then we want to hear from you!

Who are we?
At Skylink, we’ve been flying high since 1986. ✈️ Founded by Jim and Susie Anglin, we’re dedicated to giving you a “WOW” experience. When challenges pop up (and they do!), we solve them together with a smile. We support the maintenance of aircraft fleets worldwide, providing everything from tiny bolts to massive jet engines. Whether it’s for commercial flights or military missions, we keep fleets soaring!

We’re a Global Team! 🌍 of 30+ Skylinkers across the US and internationally.

This is a high-ownership, execution-driven, part-time role. You will work directly with our CEO to develop and produce marketing content across formats following our brand voice: written, visual, and video — while partnering with our People Operations Manager to support employer branding initiatives.

As our Marketing Manager, you’ll own Skylink’s marketing distribution end to end: turning ideas, conversations, and business insights into polished, platform-ready content and campaigns that actually convert into qualified B2B leads and pipeline. You will ensure consistency in voice, clarity in Skylink messaging, and quality in execution across all brand touchpoints. At Skylink we have our Brand Playbook created and we leverage AI systems. This is a hands-on execution role.

🎯 What You’ll Own

-Own Skylink’s marketing distribution from end to end. You are not a post scheduler. You are building a media operation — one that consistently puts Skylink in front of the right buyers, earns their attention, and converts that attention into pipeline. Every channel you touch should work together toward that outcome.
-Build and manage our lead funnel. From lead magnet creation to landing page to email nurture sequence to qualified opportunity — you own the funnel architecture, the content inside it, and the conversion metrics that come out of it.
-Drive lead conversion, not just lead generation. Generating leads is the starting line. You’re accountable for what happens next — follow-up sequences, nurture content, and the handoff to sales with enough context to close. We measure you on opportunities created, not just contacts collected.
-Produce and maintain sales collateral. Work with the sales team to keep our one-pagers, sales sheets, capability decks, and case studies current, on-brand, and actually useful in a real sales conversation.
-Manage paid advertising and brand image. You own our paid ads — from creative to targeting to performance reporting. You also own how Skylink looks across every digital surface: social profiles, website visuals, branded graphics, and video assets. Brand image is a trust function, and you protect it.

Every piece of content you produce has a job to do. Before it goes live, you should be able to answer: what is this doing for Skylink — building trust, proving value, removing sales friction, or moving us from “vendor” to “partner”? If you can’t answer that, it doesn’t go live.

🎯 Job Functions

✈️ Content Marketing (Written & Strategic Content)
-Develop long-form and short-form written content across platforms (website, blog, email, LinkedIn, newsletters, landing pages)
-Transform CEO conversations, recordings, and internal insights into structured marketing narratives
-Adapt messaging across different channels while maintaining brand consistency
-Apply SEO fundamentals to web and blog content
-Review content performance and refine messaging accordingly
-Maintain and execute against a structured content calendar

This is not just drafting posts, it is structured content development aligned with brand positioning.

✈️ Video Content Production & Editing

-Edit short-form videos for professional B2B platforms
-Structure content with strong hooks, pacing, captions, and clarity
-Turn raw footage into platform-ready assetsYELLOW
-Ensure visual and tonal consistency across video output
-Optimize format based on platform standards

✈️ Visual & Image Content (Graphic Execution)

-Create branded graphics and visual assets for social media and digital use
-Design clean, professional visuals aligned with brand standards
-Produce supporting images for blog posts, campaigns, and announcements
-Maintain consistency in fonts, layout, and visual identity

✈️ Executive Content Collaboration
You will work directly with the CEO to:

-Capture thought leadership ideas and turn them into structured marketing content
-Maintain tone, clarity, and professional voice across executive communications
-Ensure consistent and high-quality brand presence
-This role requires confidence and clarity when collaborating at the executive level

✈️ Employer Branding (In Partnership with People Operations) - Not Primary Focus

-Develop employer branding content in collaboration with the People Operations Manager
-Support culture-focused campaigns and team storytelling
-Align employer messaging with overall brand positioning

This Role Is Perfect for Team Members Who Are…
(If you don’t resonate with these traits, this may not be the right fit for you!)

🚀 Key Traits & Skills

-Self-discipline & optimism: Consistently focused and positive, even in challenges.
-Emotional intelligence & empathy: Understand and connect with others on a deeper level.
-Scrappiness: Find solutions with creativity and practical insight.
-Ability to read people & act with initiative: -Anticipate needs and take proactive steps.
-Persistence & passion: Stay committed and driven towards goals.
-Great communication & engaging presence: Articulate and compelling in all interactions.
-Accountability & authenticity: Own your results and stay true to your values.

✈️ Skills & Requirements

-3-5+ years minimum of hands-on experience in content marketing or digital marketing within a --B2B or professional environment
-Demonstrated ability to create and execute multi-format content, including written content, short-form video, and branded visual assets
-Advanced prompting skills and the ability to use AI as a leverage tool, not a crutch, to enhance efficiency and scale content production. You must be able to heavily edit and inject human voice/strategy into AI-generated drafts so the final output never feels robotic.
-Proficiency with content and editing tools such as CapCut, Descript, Canva, Adobe Creative Suite, or similar platforms
-Experience using email marketing platforms and managing digital campaigns (LinkedIn and social media ad campaigns is a must)
-Strong understanding of major digital and social platforms, including LinkedIn, Facebook, Instagram, and TikTok, and how content adapts across each
-Solid writing and editing skills with the ability to maintain a consistent professional brand voice
-Ability to manage multiple projects independently in a remote environment

Hours & Compensation
Hours: Approximately 20 hours per week.
Rate: $15–$25 USD per hour, depending on experience and background.

Location: Remote; open to qualified US and international contractors.

Schedule: Must be able to overlap with our team's working hours between 9 AM and 5 PM as needed, including the agreed weekly review schedule.

Brand Naming Specialist Needed for a Streetwear Brand

I’m looking for a creative freelancer to develop a distinctive name for a new streetwear brand.

I’m drawn to names like Chapter Drip, Inkwalker, Eveman, Jaywalker and Bluorng. I’m looking for something similarly distinctive, memorable, and creative, with a strong identity of its own.

I don’t want generic luxury-sounding names or basic combinations of trendy words. I want someone who can think outside the box and develop original naming concepts that work for a contemporary fashion label.

Deliverable: A shortlist of original brand names with a brief explanation of each.

Please share relevant naming projects, your approach, fixed-price quote, and turnaround time.

Open to freelancers worldwide.

• Build a brand universe and visual identity for a tomboy swimwear brand.
• Refine brand messaging and storytelling.
• Develop a creative launch strategy and campaign concepts.
• Direct photography, video, styling, and model casting.
• Create a cohesive look across social media, website, and email campaigns

About Jillian

Jillian is a contemporary niche perfume house established by UCC Europe, bringing together the art of perfumery, creative expression, and a deep appreciation for nature. Our fragrances are developed in collaboration with perfumers based in Zurich and Paris, combining distinctive scent compositions with artistic storytelling and a commitment to sustainability.

Guided by our philosophy, “The Scent of What Stays,” we believe fragrance is more than a product — it is an expression of memory, emotion, and individuality.

Through our When Perfume Meets Art concept, we bring together perfumers and artists to create distinctive olfactory experiences. Our collection includes niche fragrances crafted for discerning fragrance enthusiasts, with a focus on quality, individuality, and understated luxury.

We are looking for an experienced freelance Meta Ads Specialist to help us improve our paid advertising performance, strengthen our digital presence, and drive measurable growth through Instagram and Facebook.

Discover our brand: https://www.jillianperfume.com/

Scope of Work

Audit and strategy: Review our existing advertising activities, account structure, audience targeting, creative assets, and website conversion journey. Develop a paid advertising strategy tailored to Jillian’s brand positioning and business objectives.

Campaign management: Set up, manage, and optimize paid campaigns across Meta Ads, including Instagram and Facebook, covering brand awareness, website traffic, product discovery, retargeting, and online sales.

Performance optimization: Monitor and improve key metrics such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and cost per purchase.

Audience development: Research relevant customer segments, build prospecting and retargeting audiences, and develop strategies to reach niche fragrance enthusiasts and potential luxury perfume buyers.

Creative testing: Evaluate our existing advertising creatives and test different visual concepts, messaging, product presentations, and calls to action while maintaining Jillian’s premium brand identity.

E-commerce growth: Identify opportunities to improve the customer journey from ad engagement to product discovery and purchase, including the use of discovery sets and other relevant product offerings.

Tracking and reporting: Review conversion tracking and measurement setup, provide regular performance reports, and translate campaign data into actionable recommendations.

We are looking for someone who can go beyond simply managing campaigns — someone who can identify growth opportunities, make data-driven decisions, and connect advertising performance with real business outcomes.

Requirements

Proven hands-on experience managing and optimizing Meta Ads campaigns, particularly for e-commerce businesses.

Strong preference for experience in the fragrance, perfume, beauty, cosmetics, luxury, or premium lifestyle industries. Experience with niche perfume brands is a significant advantage.

Demonstrated ability to improve campaign performance and generate measurable results, supported by relevant case studies.

Strong understanding of Meta Ads Manager, audience targeting, retargeting, creative testing, conversion tracking, and performance analytics.

Experience working with e-commerce websites and optimizing campaigns for online purchases.

Ability to balance short-term sales objectives with brand awareness and long-term customer acquisition.

Analytical, proactive, and comfortable working independently with clear reporting and recommendations.

Ability to understand and respect the visual identity, storytelling, and positioning of a luxury niche fragrance brand.

Product feedback specialist- snack brand

We're a growing consumer snack brand looking for thoughtful, articulate people to taste-test our products and help us sharpen everything from flavor to first impression on shelf.

What you'll do:
-Join a short Zoom debrief to learn about the brand and products you will be reviewing

- Receive samples and evaluate attributes such as flavor, texture, sweetness, aftertaste, and overall satisfaction

- Assess packaging — visual appeal, label clarity, portability, and how it reads on a retail shelf

-Share honest written feedback. Complete a short questionnaire provided by the brand

-Write a short, polished consumer-facing review (approximately 50 words or less) suitable for retail or e-commerce use

I’m in the early stages of launching a travel-wear label and need a fashion designer who can translate my vision for versatile outerwear into production-ready assets. The line will focus exclusively on clothing that look sharp, feel comfortable, and stand up to the rigours of life on the move. Your eye for style, knowledge of performance fabrics, and ability to think about packability, weather protection, and pocket placement will be key.

Here’s what I need from you:
• Concept sketches and mood/design boards that set the creative direction for the outerwear capsule
• Detailed technical drawings (Adobe Illustrator or similar) with full specs, seam placement, and construction notes for each approved garment

I’ll provide brand positioning notes, traveller personas, and any trim or fabric inspirations I’ve collected so far. I’m happy to collaborate iteratively, reviewing sketches first, locking silhouettes, then finalising tech packs ready for sampling.

If you’ve designed travel, performance, or commuter pieces before and can show work that balances style with function, I’d love to see it.

Skills: Graphic Design, Logo Design, Illustrator, Fashion Design, Adobe Illustrator, Textile Design, Fashion Consulting, Garment Construction

Marketing Account Manager | Valar

Valar is hiring a Marketing Account Manager to manage client relationships and keep marketing initiatives organized, on schedule, and aligned with business goals.

We’re looking for someone who communicates clearly, understands full-funnel marketing, and can confidently lead a client conversation. You should be comfortable reviewing campaign performance, monitoring budgets, coordinating deliverables, and making sure clients know what’s happening and what comes next.

What you’ll do

* Own day-to-day client communication through Slack and email, providing timely responses and following through on outstanding questions.
* Lead client calls, prepare agendas, present performance updates, and document decisions and next steps.
* Help onboard new clients by gathering account access, assets, business goals, and other information needed to get started.
* Monitor marketing budgets and spend pacing, flagging potential overspend, underspend, or needed adjustments.
* Review campaign and business performance, identify meaningful changes, and work with channel specialists to determine next steps.
* Manage project timelines, creative requests, approvals, and deliverables across clients and internal teams.
* Maintain marketing calendars and keep campaigns, promotions, and content production coordinated.
* Turn client feedback into clear tasks with owners and deadlines.
* Proactively flag risks, delays, and opportunities before they become bigger issues.

What we’re looking for

* Experience in account management, marketing project management, or a similar client-facing marketing role.
* A strong understanding of full-funnel marketing, including acquisition, conversion, retention, and how channels work together.
* Comfort interpreting metrics such as spend, revenue, ROAS, CAC, conversion rate, and average order value.
* Familiarity with Meta Ads, Google Ads, Shopify, and marketing reporting tools.
* Strong written communication and the ability to explain performance clearly to clients.
* Confidence presenting on calls, asking thoughtful questions, and managing expectations.
* Excellent organization and follow-through across multiple accounts and priorities.
* The judgment to recognize when something needs attention, involve the right people, and drive it to resolution.

Bonus experience

* Working with ecommerce brands or in a marketing agency.
* Coordinating creative production and writing creative briefs.
* Familiarity with email and SMS marketing, attribution, and conversion rate optimization.

What success looks like

Clients feel informed and supported. Deliverables move forward with clear ownership. Budgets and performance are monitored consistently. Calls end with clear decisions and next steps, and those next steps get done.