Brand Positioning with Vollna for Freelancers

We are looking for a talented and results-driven Freelance Tech Sales, Business Development & Growth Specialist to help build our global presence, generate business opportunities, and drive revenue growth. This role is ideal for professionals experienced in B2B sales, technology sales, digital marketing, personal branding, paid advertising, sales funnels, lead generation, and global business development.

The ideal candidate will be responsible for identifying and engaging potential clients worldwide, building strong professional relationships, creating and managing outreach strategies through LinkedIn, email, networking, and other sales channels, and converting prospects into long-term customers. You will help develop growth strategies, optimize sales funnels, improve lead conversion, support personal brand positioning, run or coordinate advertising campaigns, and create effective customer acquisition systems.

We are seeking someone who understands modern sales processes, including prospecting, content-driven personal branding, LinkedIn growth, social selling, paid ads, landing pages, CRM management, email campaigns, automation, client acquisition, negotiation, and closing high-value B2B deals. Experience in tech, SaaS, AI, software solutions, IT services, digital products, consulting, or international markets is highly preferred.

This is a flexible freelance opportunity for a proactive professional who can work independently, take ownership of growth initiatives, and deliver measurable business results. You will have the opportunity to work with global clients, expand your professional network, build valuable partnerships, and earn based on performance with potential for long-term collaboration.

If you are passionate about sales, technology, branding, marketing, and business growth, and have the skills to turn opportunities into revenue, we would love to connect.

Business Development & Client Presentation Specialist (Contract-to-Hire)

About Mrcela Studio

Mrcela Studio is a premium website and brand positioning studio that helps custom home builders, residential construction companies, design-build firms, remodelers, architects, and other premium service businesses present themselves online at the same standard as the work they deliver.

We believe exceptional businesses deserve exceptional presentation.

Rather than relying on generic sales tactics or automated outreach, we take the time to understand each business before ever reaching out. Every conversation is built on research, preparation, and genuine curiosity.

Our goal isn’t simply to sell websites.

Our goal is to understand businesses, identify opportunities, and help owners determine whether improving their online presentation could better support their long-term growth.

We’re looking for someone who shares that philosophy.

This is not a high-volume cold-calling position.

⸻

Long-Term Opportunity

This position begins as an initial 1–3 month contract.

For the right person, there is significant long-term potential to become an important part of our growing team as Mrcela Studio continues to grow.

We’re looking for someone who values professionalism, ownership, consistency, preparation, and representing a premium brand.

⸻

Your Role

Your role is to professionally represent Mrcela Studio while speaking with business owners.

Rather than delivering aggressive sales pitches, your responsibility is to understand the business, ask thoughtful questions, determine whether there is genuine interest in improving their online presentation, and guide qualified prospects toward requesting a proposal.

You’ll become an extension of our brand.

Every conversation should feel calm, thoughtful, professional, and consultative.

⸻

What You’ll Do

• Review CRM notes before every conversation.

• Research each business before making contact.

• Understand the company’s current website, positioning, and overall presentation.

• Professionally introduce Mrcela Studio.

• Ask thoughtful discovery questions.

• Learn about the company’s goals, challenges, and current marketing efforts.

• Determine whether there is genuine interest in improving their online presence.

• Schedule follow-up conversations when appropriate.

• Present relevant examples of our previous work when it supports the conversation.

• Coordinate the creation or presentation of custom concepts only when genuine interest has been established.

• Guide qualified prospects toward requesting a proposal.

• Maintain organized CRM notes after every interaction.

• Schedule and manage future follow-ups.

⸻

This Is NOT Traditional Cold Calling

We don’t believe in pushing services onto businesses.

Every business we contact has already been researched because we believe there may be an opportunity to improve how they’re presented online.

Your job isn’t to convince someone they need a website.

Your job is to understand whether they’re open to improving how their business is presented.

Sometimes the answer will be no.

That’s perfectly okay.

We’re building long-term relationships—not chasing quick sales.

⸻

How We Communicate

We are not aggressive salespeople.

We are consultants.

We ask thoughtful questions.

We listen carefully.

We educate.

We guide.

We never pressure business owners.

We never criticize their existing website.

We never argue.

Instead, we help business owners recognize opportunities that may strengthen the trust and credibility they’re already earning through the quality of their work.

Every interaction should feel:

• Professional

• Respectful

• Calm

• Prepared

• Premium

⸻

We’re Looking For Someone Who

• Has experience speaking directly with business owners.

• Is comfortable discussing premium B2B services.

• Builds trust naturally.

• Listens more than they speak.

• Communicates confidently without sounding scripted.

• Enjoys learning about businesses.

• Thinks strategically rather than transactionally.

• Is highly organized.

• Pays close attention to detail.

• Is comfortable working inside CRM software.

• Represents premium brands professionally.

• Takes ownership of their work.

• Wants to grow with a company long-term.

⸻

Preferred Experience

• B2B Sales

• Business Development

• High-Ticket Service Sales

• Client Success

• Discovery Calls

• CRM Software

• Relationship Management

• Phone-Based Sales

Experience working with agencies, consulting firms, architecture firms, construction companies, design-build firms, premium service businesses, or SaaS companies is a strong plus.

⸻

Compensation

• $40–60/hour depending on experience.

• Performance-based bonuses.

• Long-term growth opportunity.

• Opportunity to become a key member of a growing premium agency.

⸻

Training & Process

You’ll receive detailed training, internal documentation, CRM workflows, conversation frameworks, and a complete sales playbook explaining how we communicate with prospective clients.

Preparation is one of the most important parts of this role.

Before every conversation you’ll be expected to:

• Review CRM notes.

• Research the business.

• Understand their current presentation.

• Review previous communication.

• Prepare thoughtful questions.

Quality and professionalism are significantly more important to us than call volume.

⸻

Hiring Process

To ensure we find the right fit, our hiring process includes:

1. Application review.
2. Short video interview.
3. Review of our sales playbook.
4. Recorded mock discovery call.
5. Paid trial using a small group of qualified prospects.

We’re looking for professionalism, preparation, communication skills, attention to detail, and someone capable of representing Mrcela Studio at a premium level.

⸻

Why Join Mrcela Studio?

We’re building something different.

Our goal isn’t to become another agency making hundreds of generic sales calls every day.

We’re building a premium brand where every conversation is researched, thoughtful, respectful, and genuinely focused on helping businesses present themselves at the level they deserve.

If you’re someone who enjoys meaningful conversations with business owners, values professionalism, and wants to become part of a growing boutique agency, we’d love to hear from you.

⸻

Application Instructions

Please answer the screening questions in your own words without relying on AI-generated responses.

We’re looking to evaluate your natural communication style, professionalism, preparation, and thought process.

Generic or obviously templated responses may not be considered.

To confirm you’ve read this posting carefully, please begin your proposal with the words:

Premium Presentation

We look forward to hearing from you.

Brand Identity Designer for New Editorial Podcast & Media Brand

We’re looking for an exceptional brand identity designer to create the visual identity for Subee Syed, a new interview-led podcast and media platform.

Subee previously hosted Put Some Ghee On It and is now launching a new show under her own name.

The show explores current events through the lens of people. Rather than focusing on careers or achievements, conversations center on identity, relationships, culture, ambition, family, personal growth, and the defining moments that shape a life.

Our first slate of guests includes well-known public figures, but the conversations will intentionally move beyond their professional accomplishments to reveal the person behind them.

Think Emma Grede, The Diary of a CEO, The Interview (New York Times), and Modern Love, viewed through a refined editorial lens.

Creative Direction

We’re looking for a visual identity that feels timeless, calm, intelligent, and premium.

The references attached capture the overall atmosphere we’re drawn to:

Editorial rather than corporate
Minimal without feeling cold
Warm natural tones
Elevated typography
Luxury hospitality
Fashion publishing
Beautiful restraint
Sophisticated photography direction

Inspirational brands include Aman, Aimé Leon Dore, Phlur, Kinfolk, Cereal Magazine, and Monocle.

The goal is to build a brand that feels equally at home interviewing a CEO, an artist, an athlete, or a cultural figure.

Scope

We’re looking for someone to develop:

Complete visual identity
Logo system
Typography
Color palette
Podcast artwork
Social templates
YouTube artwork
Thumbnail direction
Brand guidelines
Art direction / moodboard

Who We’re Looking For

You have experience designing brands within editorial, fashion, hospitality, luxury consumer products, media, or publishing.

More than technical skill, we’re looking for someone with exceptional taste and a strong understanding of restraint.

If your portfolio demonstrates thoughtful, timeless design rather than trend-driven aesthetics, we’d love to hear from you.

To Apply

Please include:

Portfolio
2–3 projects most relevant to this aesthetic
Estimated timeline

Everything in the identity should support that idea. It signals that this isn’t another celebrity interview show—it’s about revealing the human being behind the public persona. That distinction is what should inform every design decision, from typography to photography to

Finalise the logo and visual identity for ARCTONICS (Architecture | Interiors | Scenography). We have a draft concept that needs professional typography refinement, balanced layout, and scalable vector master files (.AI, .SVG, .PNG). Following logo completion, the project will expand to designing supporting marketing materials.

Full-Service B2B Advertising Agency Needed for Promotional Products Company

About Us

We are an established promotional products and branded merchandise company serving businesses across Canada and the United States.

We help companies source and produce custom apparel, employee gifts, client gifts, event merchandise, uniforms, promotional products, company stores, trade show materials, and complete branded merchandise programs.

We are looking for an experienced advertising and marketing agency to help us increase brand awareness, generate qualified leads, book sales appointments, and build a scalable customer-acquisition system.

This is not a project for someone who only knows how to launch basic ad campaigns. We are looking for a strategic agency that can take ownership of the entire marketing process—from strategy and creative development to campaign management, lead generation, tracking, and ongoing optimization.

Primary Objectives

The agency will help us:

* Generate qualified B2B leads
* Book appointments with potential clients
* Increase awareness of Tri-Versa-Global
* Promote specific products, services, and seasonal campaigns
* Build a predictable and scalable customer-acquisition system
* Improve our online presence and marketing materials
* Develop stronger positioning, messaging, and advertising creative
* Retarget website visitors and previous prospects
* Convert leads into real sales opportunities

Target Audience

Our customers are businesses and organizations that purchase branded merchandise, including:

* Marketing departments
* Human resources and people teams
* Event and conference teams
* Procurement departments
* Office managers
* Sales teams
* Operations teams
* Business owners and executives

Potential target industries include:

* Manufacturing
* Construction
* Automotive and motorsports
* Technology
* Financial services
* Professional services
* Restaurant and hospitality groups
* Franchises
* Healthcare
* Education
* Real estate
* Associations and nonprofit organizations

We are primarily interested in companies with recurring or high-value promotional product needs, rather than individuals looking to purchase a few inexpensive items.

Scope of Work

The selected agency should be able to manage most or all of the following:

- Marketing Strategy

* Audit our existing website, brand, marketing materials, and online presence
* Develop a complete B2B marketing and advertising strategy
* Identify the best customer segments, industries, geographic markets, and offers
* Develop campaign concepts for both ongoing and seasonal advertising
* Recommend the most effective marketing channels
* Help refine our value proposition and brand positioning

- Paid Advertising

Create, launch, manage, and optimize campaigns across relevant platforms, which may include:

* Google Search Ads
* Google Display and remarketing
* LinkedIn Ads
* Meta Ads
* YouTube Ads
* Microsoft Ads
* Other recommended B2B advertising platforms

We expect the agency to recommend the right channel mix based on our budget, target audience, and sales cycle.

Creative Development

* Develop campaign concepts and advertising angles
* Write ad copy, headlines, offers, and calls to action
* Design static ads, carousels, landing-page graphics, and other campaign assets
* Produce or coordinate short-form video advertisements where appropriate
* Create product-focused, industry-focused, and use-case-focused campaigns
* Develop creative that feels professional, modern, premium, and appropriate for a B2B audience

Lead Generation

* Build campaigns designed to generate qualified business inquiries
* Create lead magnets, offers, product guides, sample-kit offers, or consultation campaigns
* Develop outbound and inbound lead-generation strategies
* Build lead qualification processes
* Help filter out low-quality, consumer, or very small-quantity inquiries
* Create systems for booking qualified appointments with our sales team

Landing Pages and Conversion Optimization

* Recommend or create campaign-specific landing pages
* Improve messaging, forms, calls to action, and conversion paths
* Ensure landing pages are optimized for mobile and desktop
* Conduct ongoing conversion-rate testing
* Improve the transition from advertisement to inquiry or booked meeting

Email and Lead Nurturing

* Create automated follow-up sequences
* Develop email campaigns for new leads, past clients, and inactive prospects
* Build nurturing campaigns for leads who are not ready to purchase immediately
* Help organize leads based on industry, interest, company size, and buying intent
* Support CRM integration and lead tracking

#Appointment Setting

The ideal agency can also assist with:

* Lead follow-up
* Appointment qualification
* Calendar booking
* Outreach sequences
* Sales-development support
* Identifying and targeting high-value accounts

Please explain whether appointment setting would be handled by your internal team, a partner, or an automated system.

Analytics and Reporting

* Set up accurate conversion tracking
* Track form submissions, calls, booked meetings, opportunities, and sales
* Connect advertising data with our CRM where possible
* Provide clear reporting on campaign performance
* Report on cost per lead, cost per qualified lead, cost per appointment, and return on ad spend
* Hold regular strategy and performance meetings
* Continuously test and optimize campaigns

We are not interested in reports that focus only on impressions, clicks, or website traffic. We care primarily about qualified leads, meetings, opportunities, and revenue.

Potential Campaign Categories

Campaigns may focus on services and use cases such as:

* Employee onboarding kits
* Employee appreciation gifts
* Client and executive gifts
* Trade show giveaways
* Conference merchandise
* Staff uniforms
* Branded apparel
* Company stores
* Holiday gifting programs
* Sales incentive merchandise
* Product launches
* Event merchandise
* Promotional product programs
* Custom merchandise sourcing
* Multi-location and franchise programs

Ideal Agency

We are looking for an agency that:

* Has proven experience marketing B2B services
* Understands longer and more complex B2B sales cycles
* Has experience generating qualified leads rather than just traffic
* Can manage strategy, advertising, creative, landing pages, and lead nurturing
* Understands Google Ads, LinkedIn Ads, Meta Ads, and retargeting
* Can demonstrate measurable results from previous campaigns
* Is comfortable working with high-value and recurring business accounts
* Provides proactive recommendations instead of waiting for instructions
* Communicates clearly and responds promptly
* Is willing to learn our business, products, customers, margins, and sales process
* Can test different industries, markets, offers, and campaign angles
* Is transparent about pricing, ad spend, results, and performance

Experience with promotional products, branded merchandise, corporate gifting, print, apparel, events, manufacturing, distributors, or other B2B service companies would be a major advantage.

What We Do Not Want

Please do not apply if you:

* Only provide social media posting
* Focus primarily on followers, likes, or engagement
* Use the same advertising strategy for every client
* Cannot provide examples of B2B lead-generation results
* Outsource all work without transparency
* Require us to provide every strategy, concept, and piece of copy
* Measure success only through clicks and impressions
* Cannot assist with tracking leads through the sales process

Initial Deliverables

The first phase of the engagement will likely include:

1. Review of our business, website, current marketing, and sales process
2. Competitive and target-market research
3. Recommended marketing and advertising strategy
4. Campaign plan and budget allocation
5. Tracking and analytics setup
6. Development of initial campaign offers and creative
7. Landing-page recommendations or creation
8. Launch of the initial advertising campaigns
9. Lead-nurturing and follow-up process
10. Weekly optimization and performance reporting

Engagement Structure

We are open to:

* A monthly agency retainer
* A fixed-price initial strategy and launch project followed by a monthly retainer
* A combination of management fees and performance incentives

Advertising spend will be separate from agency fees.

Please provide your recommended engagement structure and explain what is included in your pricing.

We are looking for a long-term agency partner if the initial engagement produces strong results.

How to Apply

Please include the following in your proposal:

1. A brief introduction to your agency and the team that would work on our account
2. Examples of B2B advertising or lead-generation campaigns you have managed
3. Specific results, including cost per lead, appointments generated, and revenue where available
4. The platforms and services you recommend for our company
5. How you would approach marketing a promotional products company
6. How you qualify leads and prevent low-quality inquiries
7. Whether you provide creative production, landing pages, email automation, and appointment setting
8. Your proposed monthly fee or project structure
9. Your recommended starting advertising budget
10. Your communication and reporting process
11. The expected timeline for strategy development and campaign launch

Please begin your proposal with the phrase **“B2B MERCH GROWTH”** so we know you have read the full posting.

Generic or automated proposals will not be considered.

We are looking for an experienced Fractional Marketing Lead to build and manage a campaign-driven demand generation engine for a growing digital marketing organization.

This is not a role focused solely on content creation, social media activity, or marketing coordination. We need someone who can connect marketing efforts directly to qualified pipeline, new clients, measurable revenue, and return on investment.

Role Details
Commitment: Approximately 15–20 hours per week
Monthly Budget: $1,500
Initial Engagement: 90–120 days, with the opportunity for an ongoing partnership
Primary Focus: Demand generation and pipeline creation
Secondary Focus: Brand positioning and supporting marketing infrastructure

The Objective
Your primary responsibility will be to build a repeatable demand generation system that creates predictable, trackable pipeline aligned with our ideal customer profile.

The goal is for the investment in this role to pay for itself within a defined 90–120-day window through measurable pipeline and attributable new revenue.

The selected candidate should be comfortable being evaluated based on business outcomes, including:

Qualified opportunities generated

Pipeline value created

Lead-to-revenue conversion

New monthly recurring revenue influenced by marketing

Campaign performance

Marketing return on investment

Progress toward the agreed payback target

90–120 Day Payback Expectation
Our planned monthly investment is approximately $1,500, representing a total investment of approximately $4,500–$6,000 over the initial 90–120-day engagement.

Our initial target is to generate approximately $7,000–$10,000 in new monthly recurring revenue during this period, creating a clear path for the engagement to pay for itself.

Current planning assumptions include:

Average client value of approximately $2,000 in monthly recurring revenue

Estimated close rate of approximately 25%

Target of 15–20 qualified sales opportunities

Target of approximately four new clients

Payback target of 90–120 days

These assumptions are starting points and may be refined with the selected candidate based on market data, channel economics, campaign performance, and sales-cycle length.

We understand that closed revenue depends on both marketing and sales performance. However, the selected candidate will be expected to take ownership of generating qualified opportunities, improving campaign economics, and building a measurable path from marketing investment to revenue.

What You Will Own
Assess our current positioning, marketing efforts, channels, and available assets

Develop a focused demand generation strategy aligned with our ICP

Create a 90–120-day plan tied to pipeline, revenue, and payback goals

Plan and launch two to three ICP-focused campaigns within the first 90 days

Identify the strongest acquisition channels for reaching qualified prospects

Develop campaign messaging, offers, funnels, and conversion paths

Coordinate or oversee required content, landing pages, email sequences, and campaign assets

Implement lead tracking, attribution, and lead-to-revenue reporting

Work closely with sales and leadership to improve lead quality and conversion

Monitor cost per lead, cost per qualified opportunity, pipeline value, conversion rates, and expected revenue

Provide clear reporting on progress toward the 90–120-day payback target

Establish a repeatable demand generation playbook rather than relying on one-time efforts

First 90-Day Success Criteria
By the end of the initial 90 days, we expect the selected candidate to have:

Launched two to three focused demand generation campaigns

Implemented clear lead-to-revenue tracking

Generated a consistent flow of qualified opportunities

Built sufficient qualified pipeline to support the agreed revenue target

Identified the most effective channels, messages, and offers

Established a repeatable campaign and reporting process

Demonstrated measurable progress toward the 90–120-day payback goal

Created a clear plan for scaling the channels producing the strongest ROI

Ideal Background
We are especially interested in candidates with experience in:

B2B demand generation

Digital marketing agencies, white-label services, SaaS, or professional services

Lead generation for recurring-revenue businesses

Developing and executing ICP-driven campaigns

Marketing attribution and revenue reporting

Campaign budgeting and payback-period analysis

Paid acquisition, outbound, partnerships, email marketing, webinars, or other pipeline-generating channels

Working with sales teams to improve lead quality and conversion

Managing fractional or part-time marketing leadership engagements

What We Are Not Looking For
This role may not be a fit if your experience is primarily limited to:

Posting on social media without clear pipeline accountability

Brand awareness campaigns without measurable conversion goals

Managing activity metrics without connecting them to revenue

Producing content without an acquisition or distribution strategy

Reporting impressions, clicks, or engagement without measuring business impact

Recommending long-term marketing initiatives without early validation or measurable milestones

To Apply
Please include the following in your proposal:

A brief example of a B2B demand generation initiative you led.

The marketing investment, pipeline value, revenue, and payback period achieved.

The channels you would initially evaluate for this engagement and why.

How you measure marketing’s contribution to pipeline and revenue.

How you would approach achieving payback within 90–120 days.

What you would aim to accomplish during the first 30, 60, and 90 days.

Your weekly availability and proposed monthly engagement structure.

Please begin your proposal with the phrase “Revenue-Focused Marketing” so we know you have reviewed the full description.

We are looking for a strategic and hands-on marketing leader who can move quickly, test thoughtfully, communicate clearly, and build a demand engine that produces measurable business value.

We are seeking a talented designer to create a modern logo system for our brand. The ideal candidate will have a strong portfolio showcasing cohesive brand identities and a keen eye for detail. Responsibilities include designing a primary logo, secondary logo, and icon, as well as creating a brand style guide. The project requires an intermediate level of proficiency and is expected to be completed within a month.

Edgy, new logo that is fresh and not copied or AI generated. It is a logo for a male-specific clothing line. Also, if you use canva, do not contact me.

I am looking for: expert creativity; expert skills; good communication; and some portfolio examples.

If contracted, this design and all rights associated will be legally given over and any similarities/features of the logo shall not be used in future designs by the artist.

Location: Remote, open globally but must be able to overlap at least 3–4 hours with CET working hours.
Type: Full-time, engaged as an independent contractor.
Compensation: $1600 - 2,500 USD/month depending on expertise
Seniority: Mid / Senior
Reports to: Director of Marketing
Team: Works cross-functionally with Marketing and Product

We're a fully remote team spread across time zones, and everyone at Dots.eco works as an independent contractor, that's simply our structure, not a reflection of how central or long-term this role is. We move fast and trust people to manage their own work; this role is a poor fit for someone who needs close supervision or a lot of structure to stay productive.

Portfolio required: applications without one will not be reviewed. We need to see your process (flows, wireframes, decisions), not just final visuals.

About Dots.eco
Dots.eco is a micro-financing and impact platform that turns everyday digital actions — playing a game, leaving a review, hitting a loyalty milestone — into verified real-world impact: planting trees, cleaning ocean plastic, restoring coral, saving sea turtles. Partners across various industries integrate Dots.eco to boost engagement, retention, and brand reputation, while users get personal, trackable, shareable impact certificates. We're B Corp certified.

The Role
We're looking for a UI/UX Specialist with strong WordPress skills to shape how Dots.eco looks and feels across both our marketing presence and product experience. You'll sit between Marketing and Product, translating strategy, positioning, and functional requirements into interfaces that are clean, credible, and easy to use

This is a hands-on role: you'll be designing and building, not just directing.

A note on what this role is not: this isn't a visual/graphic design role. We need someone equally strong on the UX side (user flows, information architecture, usability, and how decisions affect behavior and conversion), as on the UI side. If your background is primarily in static visual design (branding, print, social graphics) without experience in flows, wireframing, or interaction design, this isn't the right fit.

What You'll Do
Design UI/UX across marketing and product surfaces, partnering with both teams as priorities shift week to week
Map user flows and information architecture before jumping to visual design
Build, customize, and maintain WordPress-based pages, templates, and components
Create wireframes, mockups, and interactive prototypes, and run lightweight usability checks before shipping
Translate brand positioning, campaign needs, and product requirements into visual design decisions, asking clarifying questions when a brief is incomplete rather than guessing
Design components that communicate consistently across surfaces
Build and maintain a shared design system (components, tokens, patterns) so Marketing and Product aren't reinventing UI independently
Optimize designs for performance, accessibility and mobile responsiveness
Partner with marketing ops and any developers/agencies on implementation, QA, and SEO-relevant on-page decisions
Manage your own priorities across two stakeholder groups and flag conflicts or trade-offs early

What We're Looking For
Experience
5+ years of UI/UX design experience, with real work spanning both marketing sites and product/app interfaces (not just one or the other)
A portfolio with at least 2–3 detailed case studies showing your process, problem, user flow, decisions, trade-offs, outcome. Final-screens-only portfolios will not be considered.
Experience designing user flows and wireframes before high-fidelity visuals, not skipping straight to polish
Experience working directly with WordPress in production: theme customization, page builders (Elementor, Bricks, or similar), custom CSS; basic PHP/ACF is a plus
Experience designing systems (component libraries, style guides) that other people actually use, not just personal file organization

Skills
Strong UX fundamentals: user flows, information architecture, usability heuristics, and how design decisions affect behavior, not just visual craft
Strong visual and interaction design fundamentals: typography, hierarchy, spacing, color systems
Comfortable prototyping in Figma (or equivalent) to a fidelity that developers can build from without guessing
Working knowledge of responsive/accessible design constraints and how they affect layout decisions
Basic understanding of SEO and page-speed factors that intersect with design (image weight, semantic structure, Core Web Vitals awareness)
Comfortable reading (not necessarily writing) HTML/CSS well enough to have informed conversations with developers
Experience designing for both web and mobile
Experience with data visualization or dashboard-style UI (reporting views, live maps, metrics widgets)
Familiarity with A/B testing tools or conversion-rate optimization principles

Working style
Can operate with ambiguous or incomplete briefs and push back constructively rather than defaulting to whatever's easiest
Communicates trade-offs clearly to non-designers (e.g., why a pattern won't scale, why a request will hurt conversion)
Comfortable context-switching between marketing deadlines and product sprint cycles
Genuinely self-managed: sets own priorities, tracks own deadlines, and doesn't need reminders or check-ins to stay on track
Proactive by default: flags blockers, risks, or delays before being asked, rather than waiting for someone to notice
Communicates asynchronously and in writing as a first instinct, since most collaboration here happens across time zones and tools, not in a room
Has real experience working in a fully remote team and understands what that requires: over-communicating context, documenting decisions, being reachable within reasonable hours, and not letting distance become an excuse for slow response
Available for at least 3–4 hours of real-time overlap with CET during weekdays, for meetings and live collaboration with the Marketing and Product teams

To Apply
Send your portfolio link (required) along with [CV / cover note / availability]. Applications without a portfolio showing process (not just final visuals) will not be reviewed.

Hi,

I'm looking for the most talented and creative brand name strategist to help me come up with the ideal, most meaningful, versatile, and good sounding name for my brand.

There are a lot of preferences and restrictions, so I'm only looking for someone highly capable and committed to finding the right name.

I'll share all the details with you in the chat.

Requirements:
- native English speaker
- you frequently come up with brand names
- share the best brand names you came up with

Marketing & Brand Launch Lead for New Career Product**

We’re looking for a hands-on marketing leader to build the identity, presence, and go-to-market strategy for a new career-development product.

You will own marketing end to end—from positioning and messaging to content, social media, audience growth, launch planning, and customer acquisition. This is not simply a social-media posting role. We need someone who can establish the product in the market, create a cohesive brand presence, and turn strategy into measurable execution.

**Responsibilities**

- Develop the brand, positioning, messaging, and go-to-market strategy
- Identify target customers, channels, competitors, and market opportunities
- Own the content and social-media strategy across relevant platforms
- Plan and execute product launches and growth campaigns
- Build an organic and paid customer-acquisition roadmap
- Improve website messaging, offers, landing pages, and conversion funnels
- Establish analytics, KPIs, testing plans, and reporting
- Coordinate creators, designers, or advertising specialists when needed

**Ideal Candidate**

- Proven experience launching and growing a new product or brand
- Strong background in digital marketing, social media, content, and conversion
- Able to move between strategy and hands-on execution
- Excellent copywriting, customer research, and positioning skills
- Experience with career services, education, SaaS, or digital products is a plus

Please include examples of products or brands you helped launch, your specific contribution, measurable results, and how you would approach the first 30 days.

Project Brief: Instagram Creator Brand Growth Manager (90-Day Launch)
About Us
ModernGomorrah is a fast-growing creator brand focused on lifestyle, travel, fitness, behind-the-scenes content, and creator culture.
Following the unexpected removal of our previous Instagram account, we are relaunching from scratch and are looking for an experienced Instagram Growth Manager to build a strong, authentic presence over the next 90 days.
This is not a simple social media management role. We are looking for someone who understands Instagram growth, community building, content strategy, and creator branding.
Project Duration
90 Days
Potential to become an ongoing monthly engagement.
Project Goal
Launch and grow a brand-new Instagram account while maintaining full compliance with Instagram's Community Standards and best practices.
Success will be measured by audience quality, engagement, and sustainable growth rather than vanity metrics.
Scope of Work
The successful freelancer or agency will be responsible for:
1. Instagram Strategy
Develop a complete 90-day growth strategy including:
• Content pillars
• Brand positioning
• Audience definition
• Posting schedule
• Growth roadmap
• Engagement strategy
• Monthly objectives
2. Content Planning
Create a detailed content calendar.
Recommend:
• Reels
• Photo posts
• Carousels
• Stories
• Live sessions
The freelancer does not need to create all media but should provide creative direction and edit supplied content where appropriate.
3. Community Management
Daily engagement including:
• Responding to comments
• Managing DMs
• Welcoming new followers
• Building conversations
• Increasing engagement
• Encouraging repeat visitors
4. Organic Growth
Implement ethical growth techniques including:
• Creator collaborations
• Trend monitoring
• Hashtag research
• Community engagement
• Audience interaction
• Profile optimisation
We are not interested in fake followers, bots, engagement pods, or automation that violates Instagram's Terms of Use.
5. Reporting
Provide weekly reports including:
• Follower growth
• Reach
• Engagement rate
• Best-performing content
• Recommendations
• Next week's priorities
Deliverables
By the end of the project we expect:
• Fully optimised Instagram profile
• 90-day content calendar
• Published posts according to schedule
• Daily community management
• Weekly analytics reports
• Recommendations for long-term growth
Ideal Candidate
We're looking for someone with proven experience growing creator or lifestyle brands on Instagram.
Experience with:
• Creator economy
• Influencer marketing
• Personal branding
• Instagram Reels
• Community management
• Content strategy
• Social media analytics
Experience working with brands in the creator economy is highly desirable.
Nice to Have
Experience with:
• Canva
• Adobe Creative Suite
• CapCut
• Meta Business Suite
• Later
• Buffer
• Metricool
• Notion
Success Metrics
During the first 90 days, we'd like to achieve:
• 5,000–10,000 genuine followers
• Strong engagement rates
• Consistent posting cadence
• High-quality community interactions
• Sustainable organic growth
• A recognisable and cohesive brand presence
How to Apply
Please include:
• Portfolio of Instagram accounts you've grown
• Before-and-after results
• Case studies
• Your growth methodology
• References (if available)
• Your proposed strategy for the first 30 days
• Your pricing (fixed project or monthly retainer)
Budget
We're open to proposals based on experience and demonstrated results.
Please indicate:
• Fixed price for the 90-day project
• Monthly management fee (if applicable)
• Estimated hours per week

Skills: Twitter, Social Media Marketing, Social Media Management, Instagram Marketing, Content Strategy, Community Management

We're looking for a freelancer to build and optimise a LinkedIn company presence for our brand, an automotive influencer marketing agency. The focus is on the brand profile, not my personal profile, so this project will be based on the agency’s positioning, services, and audience rather than personal details.

Responsibilities
- Create and optimise a LinkedIn page for our brand.
- Write a clear, compelling company description, tagline, and About section that explain what we do (automotive YouTube and influencer sponsorships).
- Define key services, niche focus, and value propositions for brands and creators.
- Suggest appropriate sections, featured content ideas (case studies, posts, links), and a simple posting plan to build credibility over time.
- Ensure the profile is professional, consistent, and aligned with our brand positioning.
- Build the profile up with relevant posts and marketing to make it authentic and ready to communicate with others.

Requirements
- Experience creating or optimising LinkedIn company pages or brand profiles.
- Strong copywriting skills in marketing and brand positioning.
- Understanding of influencer marketing or digital advertising is a bonus.
- Able to work with minimal personal information and keep the focus on the brand.

How to apply
Please share:
- 1–2 examples of LinkedIn company profiles or similar brand profiles you’ve worked on.
- A short note on how you’d position us on LinkedIn.
- Your fixed price or hourly rate for this kind of project.

Please note: we're specifically looking for human-written, personalised proposals for this role. Generic or AI-generated responses will not be considered.

Luma
Brand Positioning
Luma is a modern Indian detergent brand targeted primarily at rural and semi-urban families, beginning in Rajasthan.
The packaging should not resemble the typical cluttered Indian detergent packet. It should feel modern, energetic, premium yet affordable, while remaining instantly recognisable as a detergent powder.
The overall emotion should be:
Freshness • Brightness • Care • Confidence
Design Philosophy
The design should communicate the feeling of:
Freshly washed clothes
Bright morning sunshine
Clean breeze
Fresh fragrance
Modern Indian lifestyle
Pride in clean clothes
The packet should feel optimistic and joyful, not chemical or industrial.
Colour Palette
Primary Colour
Peacock Teal
This becomes the signature brand colour.
Not turquoise.
Not blue.
Not green.
A rich peacock teal that feels fresh and premium.
Secondary Colours
White
Soft Gold
Warm Pink Floral Accents
Fresh Green Leaves
Very small Coral highlights
Avoid
❌ Typical detergent blue
❌ Neon green
❌ Heavy red gradients
❌ Rainbow detergent swirls
Layout
Large central logo.
The logo should occupy almost the centre of the pouch.
Leave enough breathing room around the logo.
The eye should immediately read
Luma
before anything else.
Hero Graphic
Instead of detergent swirls,
use
fresh white clothes drying on a clothesline.
The clothes should appear to move naturally in the wind.
This becomes the storytelling element of the pack.
The clothes should look soft, bright and freshly washed.
Brand Mascot
Place a stylish illustrated young Rajasthani woman in the bottom-right corner.
She should NOT dominate the pouch.
She is a supporting brand character.
Characteristics:
Young
Confident
Smiling
Wearing modern sunglasses
Subtle Rajasthani-inspired outfit
Elegant rather than heavily traditional
Stylish and aspirational
She represents the personality of Luma.
Floral Language
Use elegant floral illustrations only around the edges.
Flowers should frame the composition.
Avoid covering the whole pouch.
The floral artwork should feel:
Fresh
Modern
Premium
rather than decorative.
Background
Clean peacock teal background.
Subtle sunlight.
Very soft sky gradient.
Optional distant landscape or architectural silhouette kept low-contrast so it doesn't compete with the logo.
Benefits Section
Position near the bottom.
Use three premium stitched-label style panels instead of generic circular badges.
Benefits:
Deep Clean
Bright Whites
Long Lasting Freshness
These labels should resemble premium clothing tags.
Typography
Large bold custom wordmark for
Luma
Rounded
Friendly
Premium
High readability from a distance.
Supporting text should use a clean sans-serif font.
Top Badge
Small premium ribbon:
NEW
Floral Fresh Fragrance
Gold background with rounded shape.
Weight
Bottom-right.
Large
1 kg
Easy to notice.
Overall Feel
The packet should immediately communicate:
Detergent powder
Fresh clothes
Brightness
Floral fragrance
without looking like Surf Excel, Tide, Wheel or Ghadi.
The packet should stand out on a crowded kirana shelf because of its colour, simplicity and confident layout.

Skills: Graphic Design, Logo Design, Branding, Illustration, Corporate Identity, Brochure Design, Product Design, Adobe Illustrator, Packaging Design, Adobe Creative Cloud

Luma
Brand Positioning
Luma is a modern Indian detergent brand targeted primarily at rural and semi-urban families, beginning in Rajasthan.
The packaging should not resemble the typical cluttered Indian detergent packet. It should feel modern, energetic, premium yet affordable, while remaining instantly recognisable as a detergent powder.
The overall emotion should be:
Freshness • Brightness • Care • Confidence
Design Philosophy
The design should communicate the feeling of:
Freshly washed clothes
Bright morning sunshine
Clean breeze
Fresh fragrance
Modern Indian lifestyle
Pride in clean clothes
The packet should feel optimistic and joyful, not chemical or industrial.
Colour Palette
Primary Colour
Peacock Teal
This becomes the signature brand colour.
Not turquoise.
Not blue.
Not green.
A rich peacock teal that feels fresh and premium.
Secondary Colours
White
Soft Gold
Warm Pink Floral Accents
Fresh Green Leaves
Very small Coral highlights
Avoid
❌ Typical detergent blue
❌ Neon green
❌ Heavy red gradients
❌ Rainbow detergent swirls
Layout
Large central logo.
The logo should occupy almost the centre of the pouch.
Leave enough breathing room around the logo.
The eye should immediately read
Luma
before anything else.
Hero Graphic
Instead of detergent swirls,
use
fresh white clothes drying on a clothesline.
The clothes should appear to move naturally in the wind.
This becomes the storytelling element of the pack.
The clothes should look soft, bright and freshly washed.
Brand Mascot
Place a stylish illustrated young Rajasthani woman in the bottom-right corner.
She should NOT dominate the pouch.
She is a supporting brand character.
Characteristics:
Young
Confident
Smiling
Wearing modern sunglasses
Subtle Rajasthani-inspired outfit
Elegant rather than heavily traditional
Stylish and aspirational
She represents the personality of Luma.
Floral Language
Use elegant floral illustrations only around the edges.
Flowers should frame the composition.
Avoid covering the whole pouch.
The floral artwork should feel:
Fresh
Modern
Premium
rather than decorative.
Background
Clean peacock teal background.
Subtle sunlight.
Very soft sky gradient.
Optional distant landscape or architectural silhouette kept low-contrast so it doesn't compete with the logo.
Benefits Section
Position near the bottom.
Use three premium stitched-label style panels instead of generic circular badges.
Benefits:
Deep Clean
Bright Whites
Long Lasting Freshness
These labels should resemble premium clothing tags.
Typography
Large bold custom wordmark for
Luma
Rounded
Friendly
Premium
High readability from a distance.
Supporting text should use a clean sans-serif font.
Top Badge
Small premium ribbon:
NEW
Floral Fresh Fragrance
Gold background with rounded shape.
Weight
Bottom-right.
Large
1 kg
Easy to notice.
Overall Feel
The packet should immediately communicate:
Detergent powder
Fresh clothes
Brightness
Floral fragrance
without looking like Surf Excel, Tide, Wheel or Ghadi.
The packet should stand out on a crowded kirana shelf because of its colour, simplicity and confident layout.

Skills: Graphic Design, Logo Design, Branding, Illustration, Corporate Identity, Brochure Design, Product Design, Adobe Illustrator, Packaging Design, Adobe Creative Cloud

We're launching a cat café called Paws&Beans and are looking for a designer to create a complete brand identity. We already have the business concept but need a cohesive visual identity that can be used across our café, website, social media and printed materials.

Deliverables
We're looking for a complete brand identity including:

Logo (primary, secondary and icon versions)
Brand colour palette with HEX/RGB values
Typography recommendations
Brand guidelines (PDF)
Photography and visual style direction
Brand voice and tone
Graphic elements, icons and patterns
Mockups showing the brand in use (cups, signage, menus, merchandise, etc.)
Social media template examples

Style
We're aiming for:

Cozy
Minimal
Modern
Warm
Soft neutral colours
Cat-themed without looking childish
Premium but approachable

Final Files
Please provide editable source files, PDF brand guide and PNG/SVG logo exports.

Create a logo for an IT company dealing with global distribution of IT products, both hardware and software. AI and futuristic but also simple and the logo must be able to be visible on letterhead prints of black and white.
The full name of the company is Silkroad Infotech Pte. Ltd.
brand mission: To connect the world's technology with the businesses that need it most through trusted partnerships, efficient distribution, and forward-thinking innovation.

brand vision: To become Southeast Asia's most trusted technology distribution partner, connecting global innovation with regional growth.

Marketing Director (Growth, Digital & Customer Lifecycle)


Luxury | E-commerce | Direct-to-Consumer | Global

We are building one of the world's most ambitious luxury brands.

We're not looking for a traditional Marketing Director.

We're looking for someone who understands how to build a modern, digital-first marketing engine that generates qualified customers, nurtures them into lifelong advocates and creates measurable commercial growth.

This role combines luxury brand building with direct response marketing, CRM, e-commerce, content, AI and customer lifecycle management.

If you've spent your career creating beautiful brand campaigns for large multinational companies, this probably isn't the right role.

If you've built high-performing digital ecosystems that generate measurable revenue and know how to combine premium branding with commercial performance, we'd love to hear from you.

Your Mission

Build and lead the complete marketing ecosystem for a global luxury brand.

You'll own every stage of the customer journey from first awareness through to becoming a loyal, lifelong customer.

You'll manage a combination of internal specialists, external agencies and a network of world-class freelance experts to create one of the most effective luxury marketing functions in the industry.

What You'll Own

Marketing Strategy

Own the overall marketing strategy, annual marketing roadmap, brand positioning, campaign planning, marketing budget and overall marketing performance.

Customer Lifecycle

Own the complete customer journey from first awareness through to becoming a loyal customer and advocate. This includes customer acquisition, lead nurturing, CRM, email marketing, content, sales support, customer retention, repeat purchases and advocacy.

Lead Generation

Manage paid media, lead generation, landing pages, conversion funnels, strategic partnerships and customer acquisition.

CRM & Automation

Own HubSpot, customer segmentation, email marketing, automation, lead scoring and customer journey development.

Content

Lead the content function and manage the Content Lead, Creative Innovation Lead and Marketing Executive, ensuring content supports both brand and commercial objectives.

Website & E-commerce

Own Shopify, conversion rate optimisation, SEO, landing pages, membership experience and optimisation of the complete customer journey.

Analytics

Own dashboards, attribution, marketing reporting, customer acquisition cost, return on advertising spend, customer lifetime value, funnel performance and overall marketing ROI.

AI

Continuously identify and implement AI tools that improve marketing efficiency, automation, customer experience, content creation, reporting and productivity.

Team Leadership

Lead and coordinate a hybrid marketing team consisting of internal employees together with specialist freelancers and agencies.

Internally you will work alongside our Marketing Executive, Content Lead and Creative Innovation Lead.

Externally you will manage paid media specialists, SEO specialists, web developers, designers, copywriters, CRM specialists, AI specialists, CRO specialists and other freelance experts where required.

We don't expect every capability to exist in-house. Your role is to build and manage the best team possible using the right blend of employees, agencies and specialist freelancers.

What Success Looks Like

Within twelve months you will have built a world-class marketing engine that consistently generates qualified customers, improves customer lifetime value, strengthens our luxury positioning and provides complete visibility of marketing performance across every stage of the customer journey.

Marketing should be viewed as a measurable commercial function, not simply a creative department.

Key Performance Indicators

Marketing Qualified Leads

Sales Qualified Leads

Customer Acquisition Cost

Cost Per Qualified Lead

Website Conversion Rate

Email Performance

CRM Engagement

Customer Lifetime Value

Repeat Purchase Rate

Membership Growth

Organic Traffic

AI Search Visibility (GEO)

Return on Marketing Investment

Revenue Influenced by Marketing

Marketing Team Performance

Essential Experience

We're looking for someone who has successfully built and scaled modern, digital-first marketing functions.

You'll likely have strong experience across several of the following:

Luxury consumer brands

Direct-to-consumer businesses

E-commerce

Shopify

HubSpot

Performance marketing

CRM and lifecycle marketing

Customer acquisition

Conversion optimisation

Marketing analytics

AI marketing tools

Content-led marketing

Industry experience is less important than your ability to build a scalable, measurable marketing engine.

The Type of Person We're Looking For

Commercially driven.

Highly analytical.

Creative thinker.

Comfortable making decisions.

Data-driven.

Understands luxury branding.

Understands direct response marketing.

Embraces AI and automation.

Comfortable managing both people and specialist freelancers.

Hands-on.

Entrepreneurial.

Fast-moving.

Loves building systems rather than simply managing them.

Why Join Us?

This is an opportunity to build a marketing function from the ground up rather than inherit one.

You'll have the freedom to shape the team, choose the tools, implement new technologies and create a best-in-class marketing ecosystem that blends luxury branding with measurable commercial performance.

We're looking for someone who wants to build something exceptional, not someone who wants to maintain the status quo.

I would update the briefing like this. It keeps the structure, but makes the deliverables and page scope much more explicit.

---

# UI/UX Design Partner Brief

## Premium Real Estate Platform

### Project Overview

We are looking for a **dedicated UX/UI design partner** to take ownership of the visual and user experience design of a premium real estate platform.

The development of the platform is already underway. We are now looking for a specialist whose sole responsibility is to create an exceptional frontend experience.

This is **not** a development assignment.

Your responsibility is to deliver the complete UX and UI foundation that our development team will implement.

---

# Scope

Design the complete UX and UI for the following page templates:

1. Homepage
2. Property Listing (For Sale)
3. Property Detail
4. Property Detail (Enhanced / Editorial)
5. About Us
6. Contact

In addition, provide:

* Sitemap
* Information Architecture
* **Wireflows & Userflows** (combined deliverable)
* High-fidelity responsive UI designs
* Mobile & Desktop responsive designs
* Design System / Components
* UI States (hover, loading, empty, error where applicable)

All deliverables should be created in **Figma**.

---

# Design Direction

This is **not** a traditional real estate website.

It should feel like a carefully curated architectural magazine rather than a property portal.

The overall atmosphere should be:

* Scandinavian
* Airy
* Calm
* Elegant
* Premium
* Minimal
* Authentic
* Editorial

The visual language should combine contemporary minimalism with subtle historical references.

The historical character should never feel old-fashioned.

Instead, it should quietly appear through details such as:

* sketches
* hand-drawn illustrations
* architectural line drawings
* paper textures
* typography
* subtle ornamental elements
* historical references
* craftsmanship

Think: Modern Scandinavian design with authentic heritage.

---

# Design References

The visual direction is closest to:

* Alvhem
* Stadshem
* Irres

The goal is not to copy these websites, but to capture the feeling they create:

* spacious
* confident
* understated
* curated
* timeless

Avoid:

* generic real estate portals
* corporate luxury
* dark interfaces
* heavy filled blocks
* oversized containers
* aggressive sales design

---

# Design Principles

The interface should:

* breathe
* use generous whitespace
* use elegant typography
* create visual rhythm
* feel refined
* balance asymmetry with structure

We appreciate:

* subtle asymmetry
* editorial layouts
* clean geometric compositions
* large photography
* carefully composed sections

---

# Photography

Use premium editorial photography.

Preferred imagery:

* historic townhouses
* manor houses
* character properties
* architectural interiors
* staircases
* fireplaces
* mouldings
* heritage details
* natural light
* textures
* craftsmanship

Primary source:

* Unsplash

Additional project assets and photography will be provided.

---

# Page Scope & Content Structure

The following page structures define the minimum content hierarchy that should be respected. The designer is encouraged to improve the visual storytelling while preserving these functional building blocks.

## Homepage

### Header / Hero

* Large hero image or cinematic video
* Main navigation
* Language selector
* Primary value proposition

↓

### Vision & Philosophy

* Company vision
* Brand positioning
* Editorial introduction

↓

### Featured Properties

* Curated property selection
* Latest or pinned properties
* Editorial presentation

↓

### Property Valuation

* "Want to sell your property?"
* Short introduction
* CTA to valuation/contact

↓

### Brand Video

* Full-width embedded video
* Storytelling section

↓

### Newsletter & Updates

* Subscribe for listings
* Inspiration
* Market updates

↓

### Footer

---

## Property Listing (For Sale)

### Featured Selection

* Hero / highlighted property or editorial introduction

↓

### Region / Category Highlights

* Optional navigation blocks
* Curated categories

↓

### Search & Filters

Simple filtering:

* Postal code
* Property type
* Price
* Building period

↓

### Property Listing

Editorial asymmetric grid including:

* Property image
* Title
* Location
* Short summary

Custom CTA blocks can be inserted throughout the listing.

---

## Property Detail

### Hero Gallery

* Image slider
* Featured imagery

↓

### Property Description

* Editorial description
* Main story

↓

### Specifications

* Technical information
* Characteristics

↓

### Downloads

* Documents
* Plans
* Certificates

↓

### Location

* Map
* Local context

↓

### Additional Information

* Contact
* Inquiry
* Related properties

---

## Property Detail (Enhanced)

The enhanced page builds upon the standard property page.

Additional sections may include:

* Historical background
* Architectural story
* Restoration history
* Additional photography
* Video
* Editorial content
* Local heritage
* Context and atmosphere
* Lifestyle content

The page should be modular and capable of growing organically depending on available content.

---

## About

* Vision
* Story
* Philosophy
* Team
* Expertise
* Why Us

---

## Contact

* Contact details
* Contact form
* Office information
* Map
* CTA

---

# User Experience

The website should communicate:

* trust
* expertise
* calm
* heritage
* craftsmanship

Visitors should discover the company before discovering the inventory.

Properties are curated, not merely listed.

Content and storytelling are as important as the real estate itself.

---

# Deliverables

The design partner is expected to deliver:

* Sitemap
* Information Architecture
* **Wireflows & Userflows**
* Complete Design System
* Component Library
* Responsive Design Guidelines
* Pixel-perfect UI
* Six fully designed page templates
* Interactive Figma prototype
* Design handover for development

---

# Collaboration

The development team will implement your work.

Designs should therefore be:

* technically feasible
* responsive
* component-driven
* developer-friendly
* implementation-ready

Close collaboration with the development team is expected throughout the project.

---

# What We Are Looking For

We are looking for a partner who understands premium digital experiences and can translate a brand story into an elegant, timeless interface.

We value:

* ownership
* craftsmanship
* attention to detail
* strong UX thinking
* editorial design experience
* experience with premium brands

The objective is not simply to create a beautiful website.

The objective is to create a digital experience that feels as distinctive, authentic, and timeless as the properties it represents.

We're looking for a Creative Strategist to help us build high-converting ad creatives for our growing beauty brand.

We sell beauty products such as gel nail stickers, nail polish, and other nail care products, and we're looking for someone who understands what makes people stop scrolling and buy.

Your role will be to continuously develop new creative concepts, write compelling ad copy, and help produce content that can be used across Meta Ads, TikTok Ads, Pinterest and other paid advertising platforms.

What You'll Do
- Develop creative concepts for paid social ads
- Research competitors and identify winning creative angles
- Write hooks, scripts, headlines, and ad copy
- Create creative briefs for UGC creators and editors
- Help produce static ads, video ads, and UGC concepts
- Brainstorm and test new advertising angles on a weekly basis
- Analyze winning creatives and suggest new iterations
- Work closely with our marketing team to continuously improve ad performance

We're Looking For Someone Who
- Has experience creating high-performing ad creatives for e-commerce brands
- Has experience in the beauty, cosmetics, or fashion industry (preferred)
- Understands consumer psychology and direct-response marketing
- Knows how to identify winning creative angles and hooks
- Can write persuasive ad copy
- Stays up to date with current advertising trends
- Is proactive and enjoys testing new ideas
- AI Experience (Preferred)

We're looking for someone who embraces AI as part of their workflow.

Please let us know:

Which AI tools do you use?
How do you use AI when creating ad creatives?
Have you created AI-generated images or videos for paid advertising before?

To Apply

Please include:

Your resume
Your portfolio (examples of ad creatives you've worked on)
Links to ads or campaigns you've created
A short explanation of your creative process
Which editing software you use
Results you've achieved for previous brands (ROAS, CPA improvements, CTR, revenue growth, etc.)
Your favorite food & mention the word Purple
Examples of brands you've worked with
Why you'd be a great fit for this role

We are seeking a strategic and creative Brand Consultant to develop, strengthen, and manage our brand identity across all customer touchpoints. The Brand Consultant will be responsible for creating brand strategies, ensuring brand consistency, increasing brand awareness, and positioning the company to achieve its business objectives. This role requires collaboration with marketing, sales, product, and leadership teams to build a strong and recognizable brand.

Key Responsibilities
Develop and implement comprehensive brand strategies aligned with business goals.
Define and maintain the company's brand positioning, messaging, and value proposition.
Create and manage brand guidelines to ensure consistency across all marketing channels.
Conduct market research, competitor analysis, and customer insights to identify branding opportunities.
Oversee the development of brand assets, including logos, visual identity, presentations, brochures, and marketing materials.
Collaborate with designers, content creators, and digital marketers to produce high-quality branded content.
Review marketing campaigns to ensure they align with brand standards.
Develop strategies to improve brand awareness, customer engagement, and brand loyalty.
Monitor brand performance and recommend improvements based on data and market trends.
Support product launches, campaigns, and corporate communications from a branding perspective.
Manage brand reputation and ensure consistent messaging across all platforms.
Train internal teams on brand standards and best practices.

Required Qualifications
Bachelor's degree in Marketing, Branding, Communications, Business Administration, or a related field.
3–5 years of experience in brand management, brand strategy, marketing, or consulting.
Strong understanding of branding principles, marketing strategy, and consumer behavior.
Excellent communication, presentation, and interpersonal skills.
Strong analytical and problem-solving abilities.
Experience managing multiple branding projects simultaneously.

Preferred Skills
Brand strategy and positioning
Corporate identity development
Visual branding and design principles
Content marketing
Digital marketing
Social media branding
Copywriting and storytelling
Market research and competitor analysis
Project management
Customer experience (CX) strategy

Key Performance Indicators (KPIs)
Brand awareness growth
Brand consistency across all platforms
Website traffic and branded search growth
Social media engagement and follower growth
Lead generation from branding campaigns
Customer engagement and retention
Campaign performance against branding objectives
Brand sentiment and reputation
Return on investment (ROI) for branding initiatives
Tools & Platforms
Canva
Adobe Creative Cloud (Illustrator, Photoshop, InDesign)
Figma
Google Analytics 4 (GA4)
Meta Business Suite
LinkedIn
Google Workspace
Microsoft Office Suite
Zoho CRM / HubSpot
Project management tools (Asana, Trello, Monday.com)

Employment Type
Contract

We are seeking a skilled website designer to reposition and redesign our website. The ideal candidate will lead with messaging, starting with positioning and strategy, and then produce both the copy and page design in Figma. The role requires a strategic approach to enhance our product positioning effectively.

About us:
We help people get their taxes filed. We started as a high-touch service: emails and calls with each user, doing it however they wanted. As we grew, that stopped scaling, so we built a guided product that walks users through filing from start to finish, with a call with an accountant partway through as a second pair of eyes.

However, our website still speaks in our old voice, as if we personally handle everything by hand. This mismatch confused users this year: some felt the product was getting in the way of talking to us, when the product is actually the best version of working with us.

What we need:
Reposition and redesign the website so it clearly presents the guided product as the service; not as an obstacle to reaching us.
We are looking for a professional who can think about product positioning, page narrative and design together.

To apply:
Based on what we described above (an old, high-touch identity on our site versus a guided product) tell us in a few sentences how you’d approach repositioning the homepage so the product reads as the service rather than something in the way of it.

(Bonus points) Please also share 1–2 examples of past work where you shaped the message, not just the visuals, ideally for a SaaS or service business.

# Rebranding & Website Design for Premium Burger Brand

We are looking for a creative branding and web design partner to help reposition our existing F&B brand into a more premium, modern, and recognizable burger concept.

The project includes evolving our brand identity and creating a cohesive visual system across packaging, in-store materials, and a new website.

## Scope of work

* Brand identity refinement (logo, color palette, typography)
* Packaging design (burger wrappers, takeaway bags, boxes, and drink cups)
* Basic brand guidelines
* Website design (5–7 pages)
* Visual direction for social media and launch materials

We’re looking for someone with experience in **restaurant, burger, tacos, or casual dining brands**, with a strong portfolio showing branding, packaging, and website work.

The goal is to create a brand that feels **premium, memorable, and scalable** across multiple locations and digital platforms.

Please include relevant work in your proposal.

Please answer the following questions in your proposal and include relevant portfolio links or examples where applicable.
1. Share one restaurant or F&B rebranding project similar to this brief. What was your role, and what were the final deliverables?

2. How do you evolve an existing restaurant brand while preserving enough brand recognition and loyalty from current customers?

3. Share one F&B project where you designed both the packaging and the website. Please include a portfolio link or relevant examples.

We are looking for an experienced UI/UX designer or brand design specialist to audit the current mobile homepage design for a personalized emotional gift brand.

The brand focuses on helping people express meaningful emotions through personalized gifts. Its desired personality is warm, thoughtful, genuine, and emotionally engaging. We want to evaluate whether the current homepage design reflects this positioning and follows the provided brand visual guidelines.

We will provide:

Brand visual guidelines
Brand strategy and positioning document
Current mobile homepage design screenshot
Project Goals

We need a professional audit focused on:

Brand-positioning fit
Visual identity compliance
Layout, typography, spacing, color, imagery, and hierarchy issues
Whether the page feels too transactional or promotional
Whether the homepage communicates the brand as a personalized gift expert
UX issues affecting trust, browsing, conversion, and product discovery
Practical recommendations for improvement
Expected Deliverables

Structured UI/UX audit report in English
Brand compliance feedback
Prioritized issue list
Practical redesign recommendations
Optional annotated screenshot or visual markup
Optional revised homepage wireframe or direction proposal
Ideal Candidate

Experience with ecommerce, mobile-first UI/UX, brand identity systems, lifestyle/DTC brands, and Figma is preferred.

We’re looking for a proactive freelance marketing professional who can help build our Retreat Organizing Company's digital presence, attract the right audience, generate qualified enquiries, and support the growth of our retreat business.
This role goes beyond posting on social media. We need someone who understands branding, storytelling, digital marketing, community building, and lead generation.
⸻
Responsibilities
Brand & Content Marketing
Develop a monthly content strategy aligned with our brand.
Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
Create engaging content ideas, captions, reels and storytelling campaigns.
Build a consistent and premium brand presence across all digital platforms.
Work with photos and videos provided by the founder to create compelling content.
Digital Marketing
Plan and execute Meta advertising campaigns.
Support Google Ads and search marketing (experience preferred).
Build lead generation campaigns for upcoming retreats.
Optimise campaigns based on performance.
Track enquiries, conversions and campaign effectiveness.
Community Growth & Partnerships
Identify communities where our ideal audience already exists.
Support outreach to wellness studios, Pilates centres, yoga communities, professional networks, schools, corporate organisations and lifestyle brands.
Assist with collaboration opportunities and partnership campaigns.
Marketing Strategy
Create marketing plans for every retreat launch.
Recommend new ideas for growing brand awareness.
Help build referral and repeat guest marketing initiatives.
Contribute creative ideas that strengthen brand positioning.
Reporting
Provide regular reports on:
Enquiries generated
Campaign performance
Website traffic
Social media growth
Cost per lead
Conversion insights
Recommendations for improvement
⸻
We’re Looking For Someone Who
Thinks strategically, not just creatively.
Understands premium brands and experience-based businesses.
Can translate a brand philosophy into engaging content.
Is proactive and enjoys bringing fresh ideas.
Has experience with Meta Ads and digital marketing.
Understands content marketing, storytelling and audience building.
Can work independently and take ownership.
Is organised, reliable and communicates clearly.
Experience with travel, hospitality, wellness, lifestyle or retreat brands will be an advantage.

Skills: Internet Marketing, Twitter, Facebook Marketing, Branding, Social Media Marketing, Digital Marketing, Content Marketing, Brand Marketing, Lead Generation

Business Coach

The role: Coach members 1:1 through building and scaling their AI automation agency inside AAA Accelerator, the leading program for founders building AI agencies, backed by a 300K+ community. Calls are booked directly into your calendar and held over Google Meet. You set your own availability around your existing business. (8 hours availability, 4 hours of coaching a day)

What you'll do;
Run 1:1 coaching calls with members on niche selection, offers, pricing, positioning, and scaling an AI company. Diagnose what's actually blocking a member (usually not what they think) and give direct, actionable direction.

Guide members through the messy middle: first clients, first hires, ops, and growth past their ceiling
Feed recurring member problems back to the product team so the curriculum improves

Best fit for the position:
You've started or sold at least one company
You currently run an active, profitable business
You give direct feedback without dressing it up, and you genuinely enjoy helping operators earlier in the journey
Strong communicator on camera

Details: Remote, contract, part-time. Flexible hours that fit around your own business.

French Beauty Packaging & Product Design Specialist
Part-Time | Virtual | Gold Coast, Queensland

Sonya McGuire Enterprises Group

ACIT & IFTV | Sonya McGuire Enterprises | Sonya McGuire Parfumerie | IFTV Studios | Empowering Women | Other Group Companies

About the Role

Sonya McGuire Enterprises www.sonyamcguire.org is a growing group of companies operating across education, technology, film and television, digital media, fragrance, beauty, lifestyle and creative industries.

We are expanding Sonya McGuire Parfumerie www.sonyafragrance.com into beauty, fragrance and lifestyle products, with product development and market opportunities across France, Europe, the USA and Australia.

We are seeking an experienced French Beauty Packaging & Product Design Specialist who combines strong artistic ability with practical experience managing the design and development of beauty packaging, fragrance bottles, boxes, labels and complete product presentation systems.

This is not simply a graphic design position. You must understand the packaging process from creative concept through to production.

Essential Experience

Applicants must have professional experience in packaging design and packaging management, particularly within:

Beauty
Cosmetics
Fragrance / parfumerie
Skincare
Luxury consumer products
Fashion or lifestyle products

You must have practical experience with the design and development of bottles, boxes, labels and packaging, including working with manufacturers and suppliers.

European & French Experience — Essential

Applicants must have professional work experience in Europe, with practical experience working with France strongly preferred and required for French-focused projects.

Experience should ideally include working with:

French or European beauty brands
French fragrance or parfumerie businesses
European packaging suppliers
French manufacturers
European printers
French product-development companies
European creative or design agencies

Experience simply studying French design is not sufficient. We require real commercial experience working within the European packaging and beauty environment.

Packaging Management Responsibilities

The successful specialist will be involved in managing packaging development from concept to production, including:

Developing packaging concepts for new products.
Designing or coordinating fragrance bottles.
Designing or coordinating beauty containers.
Developing perfume boxes and beauty boxes.
Developing labels and decorative packaging.
Creating complete packaging systems for product collections.
Preparing production specifications.
Working with packaging manufacturers and suppliers.
Requesting and reviewing samples and prototypes.
Reviewing bottle, box and label samples.
Coordinating revisions with suppliers.
Checking artwork and print specifications.
Managing colour, finishes, materials and decorative treatments.
Ensuring packaging is commercially and technically suitable for production.
Coordinating final production artwork.
Managing packaging timelines and deliverables.
Bottle Design

Experience with fragrance and beauty bottles is particularly important.

You should understand:

Bottle shape and proportion
Glass and other container materials
Caps and closures
Pumps and atomisers
Decorative components
Surface finishes
Printing and decoration
Labels and direct-to-container decoration
Packaging compatibility
Manufacturing considerations
Prototyping and sampling

Experience developing premium perfume bottles is highly desirable.

Box & Carton Design

You must have experience designing or managing:

Perfume boxes
Cosmetic cartons
Gift boxes
Presentation boxes
Sleeves
Inserts
Product trays
Luxury packaging
Limited-edition packaging

Understanding materials, construction, finishes, printing, embossing, foiling, textures and other premium packaging techniques is highly valued.

Beauty Label Design

The successful applicant must understand how beauty and fragrance labels are developed as part of the complete packaging system.

This includes:

French-language label design
Typography
Product hierarchy
Brand presentation
Ingredient and product information
Decorative elements
Colour systems
Print finishes
Label materials
Label sizing and placement

For French-market products, knowledge of French language and French beauty terminology is essential.

French Beauty Aesthetic

A strong understanding of French beauty and luxury aesthetics is essential.

The successful candidate should understand the visual language of:

French parfumerie
French cosmetics
French skincare
French fashion
French luxury packaging
French typography
French decorative arts
Parisian and Provence-inspired design
Contemporary European beauty

We are looking for designs that feel refined, elegant, sophisticated and authentically connected to French beauty culture.

Product Development

The role may also support the development of new products and collections, including:

Fragrance
Beauty products
Skincare
Gift collections
Lifestyle products
Limited editions
Seasonal collections

You will work with the founder and other creative specialists to translate product concepts into commercially viable packaging and presentation.

Working Across the Group

The successful specialist will not be limited to one company.

Although the immediate focus is on Sonya McGuire Parfumerie, there may be opportunities to work across other companies within the Sonya McGuire Enterprises Group, including ACIT & IFTV, Sonya McGuire Enterprises, IFTV Studios, Empowering Women and future group companies and projects.

The group operates across multiple creative and commercial sectors, creating opportunities for specialist designers to contribute to different projects as they develop.

Working Arrangement

Position: French Beauty Packaging & Product Design Specialist
Employment: Part-Time / Freelance / Project-Based
Location: Remote / Online
Primary Collaboration: Gold Coast, Queensland, Australia
Working Hours: Must be available for online collaboration during Gold Coast business hours
Markets: Australia | France | Europe | USA | International

Mandatory Application Requirements

Applicants must provide:

CV demonstrating professional packaging experience.
Demonstrated European work experience, particularly France.
Portfolio showing actual beauty, fragrance or luxury packaging projects.
Examples of bottle design.
Examples of box and carton design.
Examples of beauty or fragrance labels.
Examples of packaging development or production management.
Details of manufacturers, suppliers or packaging companies worked with, where appropriate.
French language capability and level.
Details of their specific role in each packaging project.
Who We Are Looking For

We are looking for someone who can combine:

French beauty aesthetic + packaging design + product development + production knowledge + supplier management.

The successful person should be able to take a product from a creative idea and help turn it into a beautiful, manufacturable and commercially viable bottle, box, label and complete packaging presentation.

This position requires both creative design flair and practical packaging-management experience.

Applicants who only have general graphic-design experience, without hands-on beauty/fragrance packaging experience, will not be suitable.

【About EUCALAN】
EUCALAN is a premium Canadian delicate fabric wash loved by people who care for silk, wool, knitwear, linen, and other special garments around the world.

We are preparing to launch EUCALAN in Taiwan with the concept:

"The Brand That Helps You Care for Knits, Linen, and Natural Fabrics."

EUCALAN is not just a detergent.

We are building a lifestyle brand around slow living, natural materials, fragrance, and the art of caring for favorite garments with care and intention.

We are looking for a Taiwan Market Development Coordinator who can help us understand the Taiwanese market and explore opportunities to introduce EUCALAN to local consumers, brands, and lifestyle communities.

This role is not a simple translation position.

We are looking for someone who can provide local insights, identify opportunities, and support our first steps in building EUCALAN’s presence in Taiwan.

【About This Role】
You will work directly with our Japan team and support Taiwan market exploration.

The initial project will focus on:
・Understanding the Taiwanese fashion and lifestyle market
・Researching potential partners and communities
・Identifying collaboration opportunities
・Supporting local communication and brand localization

Based on the success of the initial project, there may be opportunities for a long-term partnership.

【Responsibilities】
＜Market Research & Local Insights＞
・Research Taiwanese knitwear brands, linen brands, natural lifestyle shops, select shops, lingerie brands, premium laundry services, craft brands, and lifestyle businesses
・Identify potential partners, retailers, and collaboration opportunities
・Provide insights about Taiwanese consumer preferences and lifestyle trends

＜Partner Communication Support＞
・Support initial communication with potential partners, boutiques, KOLs, and lifestyle businesses
・Prepare Traditional Chinese outreach messages
・Help us understand the appropriate communication style for the Taiwanese market

＜Content & Brand Localization＞
・Suggest ideas for Traditional Chinese content for Instagram, Facebook, Threads, or TikTok
・Support localization of brand materials such as labels, care cards, and POP materials
・Provide feedback on how EUCALAN should be presented to Taiwanese consumers

＜Reporting＞
Provide regular updates regarding:
・Market trends
・Competitor activities
・Consumer feedback
・Potential business opportunities


【Ideal Candidate】
We are looking for someone who:
・Understands Taiwanese fashion, lifestyle, shopping culture, and consumer trends
・Has an interest in premium brands, natural materials, fashion, beauty, or lifestyle products
・Can communicate effectively in Traditional Chinese and Japanese
・Has experience with social media content creation or brand communication
・Can work independently and provide proactive suggestions


【Required Skills】
・Fluent Traditional Chinese communication skills
・Business-level Japanese communication skills
・Experience with social media platforms such as Instagram, Facebook, Threads, or TikTok
・Ability to research markets and identify relevant opportunities
・Self-starter attitude and independent working ability


【Preferred / Bonus Skills】
● Experience with:
・Knitwear
・Linen products
・Natural fabrics
・Fashion brands
・Handmade crafts
・Lifestyle products
・Select shops

●Existing connections with Taiwanese:
・Fashion communities
・Lifestyle influencers
・Beauty or natural living creators

●Experience with Taiwan e-commerce platforms:
・Shopee Taiwan
・momo
・PChome
・Rakuten Taiwan
・Other online marketplaces


【Trial Project】
We would like to start with a small trial project.

Initial tasks may include:
・Researching Taiwanese market opportunities
・Creating a list of potential partners
・Providing local market insights
・Suggesting approaches for introducing EUCALAN to Taiwan

If the collaboration works well, we would like to build a long-term relationship.
　

【Application Questions】
Please answer the following questions in your proposal:

1. From your experience, how do Taiwanese consumers usually care for knitwear, linen, natural fabrics, or other favorite delicate garments?

2. Please share 3 Taiwanese Instagram, Facebook, Threads, or TikTok accounts related to fashion, lifestyle, natural living, beauty, or premium products that you follow. Why do you like them?

3. How would you describe EUCALAN to a Taiwanese woman in one sentence?

4. What is the first creative idea you would try to introduce EUCALAN to Taiwan?

5. Please share any experience with Taiwanese brands, influencers, retailers, or lifestyle businesses.


Budget: Negotiable. We will start with a trial project.
Start: Immediately

About Us

We are an award-winning international luxury interior design studio based in Dubai, specializing in high-end residential, hospitality, art-led, and bespoke spaces. Our brand is visually strong, design-driven, and content-rich, with exceptional project material, events, travel inspiration, behind-the-scenes moments, and premium storytelling potential.

We are looking for a Social Media Growth Manager to grow our presence organically across Instagram, LinkedIn, and selected digital channels.

This role is focused on growth, audience quality, engagement, brand authority, and content strategy — not paid ads management.

⸻

Role Overview

We already have:
• beautiful project content
• reels and videos
• strong design portfolio
• luxury brand positioning
• founder presence
• events and travel content

We need someone who knows how to turn this into consistent organic growth and stronger audience attention.

⸻

Responsibilities

Instagram Growth
• Build and manage a monthly content calendar
• Plan posting rhythm (posts / reels / stories)
• Increase reach, saves, shares, profile visits, and quality followers
• Improve overall page consistency and momentum
• Suggest trends relevant to a premium design brand

Content Strategy
• Create meaningful post ideas from our existing material
• Write elegant captions aligned with luxury positioning
• Turn projects, events, travel, and behind-the-scenes into engaging content
• Repurpose content intelligently across formats

Engagement / Community
• Suggest ways to improve engagement organically
• Support comment / DM strategy if needed
• Build stronger audience connection and founder authority

LinkedIn / Cross-Platform
• Repurpose suitable content for LinkedIn
• Support thought leadership / business credibility posts

Reporting
• Monthly growth report
• What worked / what underperformed / next steps

⸻

Ideal Candidate

You understand how to grow premium brands without looking cheap, spammy, or generic.

You have experience with:
• luxury brands
• architecture / interiors / design
• hospitality
• fashion / lifestyle
• founder-led brands

You understand aesthetics and brand tone.

⸻

Required Skills
• Strong Instagram growth knowledge
• Excellent content instincts
• Strong written English
• Good eye for visuals and sequencing
• Understanding of reels performance
• Organised and proactive

⸻

Bonus Skills
• Experience with luxury design / architecture brands
• LinkedIn growth strategy
• Basic Canva / editing
• Understanding of Dubai / GCC audience

⸻

Important

We are not looking for generic motivational quote posting or random AI captions.

We need someone with taste, initiative, and real growth thinking.

⸻

To Apply, Please Include
1. Instagram accounts you helped grow organically
2. What results you achieved (followers, engagement, inquiries, reach, etc.)
3. Your exact role (strategy / posting / captions / editing / growth)
4. Why you would be a good fit for a luxury interior design studio
5. Monthly pricing structure

Please begin your application with the word CDB so we know you read the brief.

⸻

Engagement Type

Freelance / Part-time / Ongoing (remote)

Luxury Brand Identity & Creative Development for a New Premium Consumer Brand

Project Overview

We are developing a new premium consumer brand that aims to compete in the luxury segment with a distinctive philosophy, timeless design language, and a memorable customer experience.

The brand is currently in its pre-launch stage. Significant strategic thinking has already been completed, including the core philosophy, positioning direction, and long-term vision. We are looking for an experienced branding partner who can refine, challenge, strengthen, and transform these ideas into a complete luxury brand system.

This is not a logo design project.

We are looking for a strategic branding expert or agency capable of building an enduring luxury brand comparable in depth and consistency to leading international luxury houses.

⸻

Scope of Work

The selected freelancer or agency will be expected to develop and/or refine:

Brand Strategy

* Brand positioning
* Brand architecture
* Brand philosophy refinement
* Core values
* Brand purpose
* Customer personas
* Competitive differentiation
* Brand story

Brand Identity

* Naming review and recommendations (if required)
* Verbal identity
* Tone of voice
* Messaging framework
* Visual identity system
* Typography
* Color palette
* Graphic language
* Brand guidelines

Luxury Brand Codes

Define the distinctive and recognizable elements that make the brand unique across every customer touchpoint.

Examples include:

* Signature design language
* Product presentation principles
* Emotional brand cues
* Luxury experience framework
* Packaging philosophy
* Visual consistency system

Packaging Experience

* Luxury packaging concepts
* Unboxing experience
* Materials direction
* Premium finishing recommendations

Digital Experience

* Website creative direction
* User experience recommendations
* Social media visual direction
* Digital storytelling framework

Launch Strategy

* Brand launch roadmap
* Campaign concepts
* Creative direction
* Photography and art direction recommendations
* Content pillars
* Social media launch plan

⸻

Deliverables

The final outcome should include professional documentation covering:

* Complete Brand Strategy
* Brand Guidelines
* Visual Identity System
* Verbal Identity Guide
* Packaging Direction
* Digital Experience Direction
* Launch Strategy
* Creative Direction
* Brand Asset Recommendations

⸻

Ideal Candidate

We are looking for someone who has experience building premium or luxury brands—not simply designing logos.

Experience in one or more of the following industries is highly desirable:

* Luxury
* Jewelry
* Fashion
* Beauty
* Hospitality
* Premium consumer products

Please include examples of luxury branding projects you have led from strategy through execution.

⸻

Proposal Requirements

Please include:

* Portfolio
* Relevant case studies
* Your branding process
* Team structure (if applicable)
* Estimated timeline
* Fixed project fee
* What is included in your scope
* What additional information you would need before starting

⸻

Selection Criteria

Proposals will be evaluated based on:

* Strategic thinking
* Luxury branding experience
* Portfolio quality
* Creativity
* Communication
* Ability to build a complete luxury brand system rather than simply producing visual assets

This project has the potential to evolve into a long-term partnership covering ongoing creative direction, marketing, digital experience, and future brand development

Skills: Logo Design, Marketing, Branding, Corporate Identity, Jewellery, Digital Marketing, Content Strategy, Customer Experience, Packaging Design

Overview:
We are launching "Her Secret Glow", an upcoming high-end luxury home fragrance and lifestyle brand. We are seeking a visually gifted Social Media Content Creator and Manager to build, curate, and publish our organic social presence from the ground up on Instagram and TikTok.

Our brand aesthetic lives directly at the intersection of Dior's timeless, quiet luxury tone and Oh Polly's modern, magnetic, high-impact video pacing.

Important Pre-Launch Context:
We are in the pre-launch phase. You will NOT be working with physical product samples yet. You must be a master at curating high-end stock footage/images, optimizing supplier product photos, and using Canva Pro to create editorial-grade short-form videos (Reels/TikToks) and carousel posts.

Key Responsibilities:
• Page Setup & Branding: Set up and optimize our new Instagram and TikTok profiles (bio, highlight covers, avatar styling, and initial grid layout).
• Content Creation: Source and manipulate premium stock videos, ambient footage, and supplier assets in Canva to build a cohesive, moody, high-end visual brand.
• Short-Form Video Editing: Edit high-retention TikToks and IG Reels matching the sharp, engaging, luxury style of modern lifestyle/fashion brands.
• Sovereign Copywriting: Write compelling, sophisticated social media captions that strike a deep emotional chord regarding self-possession, confidence, and unshakeable standards (no generic self-help tropes or toxic positivity).
• Publishing & Scheduling: Schedule and publish approved content directly to Instagram and TikTok using native tools or Meta Business Suite.

Required Skills & Qualifications:
• The "Luxury Eye": Deep understanding of luxury brand positioning, typography, layout, and color psychology (experience in luxury fashion, beauty, or high-end lifestyle content is highly preferred).
• Canva Pro Mastery: Ability to elevate basic supplier photos and stock media into high-end digital assets.
• Short-Form Video Native: Expert knowledge of current TikTok/Reels transitions, trending audio integration, and luxury aesthetic visual pacing.
• Independent Execution: Ability to manage an editorial calendar without hand-holding.

Budget & Proposal Guidelines:
We are looking for a long-term creative partner and will start with a 1-week paid trial milestone before moving to a recurring monthly structure.

In your proposal, please submit your flat-rate offer for the following initial monthly package:
1. Setup & Profile Optimization for Instagram & TikTok.
2. Content Creation & Scheduling for 12 short-form videos (Reels/TikToks) + 4 Carousel posts per month.

Application Requirements:
To be considered, please include in your submission:
1. A link to your portfolio or sm accounts you have personally managed/created content for that showcase a luxury, fashion, beauty, or modern lifestyle aesthetic.
2. A brief 2-sentence explanation of how you would visually communicate a "luxury candle brand" using only stock video and supplier assets.
3. Start your proposal with the words "Glow1" so we know you have read this entire brief.