Brand Positioning with Vollna for Freelancers

I’m looking for a creative designer and brand strategist to develop a new jewelry boutique brand. The desired style has to be minimal and strong. Deliverables will include:
- Brand Strategy, philosophy, and vision.
- Brand elements.
- Brand Identity Guidelines.

We are seeking an experienced designer to create innovative packaging designs and perform a comprehensive redesign of our brand. The ideal candidate should have a strong portfolio showcasing previous work in packaging design and brand development. Your role will involve collaborating with our team to understand our brand values and target audience, ensuring the final designs resonate effectively. If you're passionate about impactful design and have a keen eye for detail, we would love to see your work.

We are seeking a creative professional to develop a comprehensive brand identity, packaging, and digital assets for our company, a female-focused nutrition company. This includes designing a logo suite, establishing a full color palette system, and creating a typography system that reflects our brand values. Additionally, we require a well-defined visual language incorporating layout styles, shapes, and icons, stick design for 3 flavors, etc. Further details of the deliverables / our brand book upon reques.

Key Requirements:
- Strong understanding and proven experience in female branding and marketing to women
- Familiarity with the health, wellness, and nutrition industry, particularly as it pertains to female consumers
- Ability to design with empathy, understanding the diverse needs, aspirations, and sensitivities of a female audience
- Ethical Marketing Practices: A commitment to ethical and responsible marketing practices, avoiding stereotypes or misleading representations in branding
- Storytelling through Design: Capability to tell a compelling brand story that resonates emotionally with the target demographic

If you have a strong portfolio showcasing your design skills and experience in brand development, we would love to hear from you.

Project Overview:
We're redesigning the homepage for AusPen, an Australian-based brand that creates infinitely refillable whiteboard markers. They're looking to refresh their brand presence with a fun, young, dynamic aesthetic that appeals to Gen Z while maintaining credibility with educators and corporate buyers.

What We Need:
2 complete homepage design concepts in Figma showing distinctly different visual directions. Each version should be fully designed for desktop (1440px) and mobile (375px) with all content populated and interaction notes included.

About AusPen:

- Single product focus: refillable whiteboard markers
- Target audiences: educators, corporate offices, eco-conscious individuals
- Strong sustainability positioning ("Penfill. Not Landfill.")
- Serving 6000+ educators across 2000+ schools

Design Direction:
The client wants to move away from their current dated aesthetic and avoid:

- Corporate/boring vibes
- "Millennial beige" aesthetics
- Hippie/overly granola sustainability messaging
- Current illustrated plant graphics (too soft)

They want:

- Fun, young, and dynamic energy
- Robust and confident (not gimmicky)
- Interactive and engaging presentation
- Two distinctly different approaches to choose from

Creative Freedom:
AusPen doesn't have strong, established branding, so you'll have freedom to explore:

Typography systems
- Colour palettes (can reference vibrant marker colours or create a new direction)
- Layout approaches
- Animation/interaction patterns
- Iconography and graphic elements

What's Included:

- I will share complete design brief with content for all 9 homepage sections
- Existing product photography (to be provided)
- Current website reference
- Clear content hierarchy and messaging
- Guidance on brand positioning and tone

Homepage Sections to Design:

Hero with promotional banner
Value proposition trio
Interactive product explainer
Audience pathways (educators/offices/individuals)
How it works overview
Customer testimonials
Impact statistics
Featured products
Newsletter signup


Header and footer

Deliverables:

- 2 complete homepage designs in Figma (each with desktop + mobile views)
- Distinct visual direction for each version
- All content populated as specified in brief
- Interaction/animation notes and specifications
- Basic style guide (colours, typography) for each direction
- Organized, well-labeled Figma files
- Component library for repeated elements

Ideal Candidate:

- Strong portfolio showing modern, energetic web design
- Experience with e-commerce or product-focused websites
- Ability to create distinctly different design directions
- Understanding of sustainable/eco brand positioning without clichés
- Excellent typography and colour skills
- Can work with the provided content and structure
- Clean, organised Figma work

Timeline:
Flexible and open to discuss

Next Steps:
Based on the client's choice, we'll proceed with a full website design in the selected direction (separate project).
To Apply, Please Include:

Portfolio examples of modern, vibrant web design (especially e-commerce or product sites)
Examples showing different design directions for the same brand/project
Your process for creating multiple design concepts
Estimated timeline for delivery
Any questions about the project

We're looking for a designer who can bring fresh, confident energy to a sustainability-focused brand without falling into tired eco-design tropes. Show us your best work that demonstrates versatility and strong visual thinking.

Job description:

We are looking for a proactive, innovative, and creative Senior Marketing Specialist to lead our marketing activities and help grow DeFi Tech’s brand presence in the UAE and international markets.

The ideal candidate is a hands-on marketer with a strong understanding of digital trends, storytelling, and strategy — someone who can plan and execute impactful campaigns, produce high-quality English content, and help position our products and brand as industry leaders.

You’ll have the opportunity to shape marketing strategy, create engaging content, and work closely with management to deliver real results in an exciting and fast-evolving tech environment.

Key Responsibilities

- Develop and execute creative marketing strategies to promote DeFi Tech’s products and services across local and global markets.
- Plan and produce digital marketing campaigns, advertisements, and social media content that drive engagement and growth.
- Create and manage English-language content (videos, visuals, articles, product features, social media posts).
- Manage and grow the company’s social media presence across LinkedIn, Instagram, X (Twitter), and YouTube.
- Produce, edit, and design visual materials using tools like Adobe Creative Suite, Canva, or CapCut.
- Analyze campaign performance using digital tools and adjust strategies to maximize ROI.
- Research and stay updated on market trends and competitor activities to identify new opportunities.
- Collaborate with the CEO and internal teams to strengthen overall brand visibility and credibility.

Requirements

- Proven experience in marketing, ideally within technology, electronics, or blockchain-related industries.
- Experienced in product marketing
- Excellent English communication and content creation skills (both written and verbal).
- Strong understanding of digital marketing platforms, analytics, and audience engagement strategies.
- Proficiency with photo and video editing tools (Adobe Creative Suite, Canva, CapCut, etc.).
- Creative mindset with a strong strategic and analytical approach.
- Highly proactive, organized, and self-driven — able to work independently and deliver results.

We are seeking a talented designer to help us develop comprehensive brand guidelines that reflect our new logo. The guidelines should include logo usage, color palettes, typography, and any other visual elements that will ensure consistency across all our marketing materials. The ideal candidate will have a strong understanding of brand identity and design principles. If you are passionate about branding and can create clear, visually appealing guidelines, we would love to hear from you!

• What industries interest you most
• Describe your recent experience with similar projects
• Where do you get inspiration from?

We are looking for a branding expert to help us develop a complete identity for our new laundry shop. The project includes creating unique and original brand name options (you may also creatively use the partner names Hala & Kinda - this is a sugesstion e.g KindaClean Laundry, -), checking name availability through the UAE trademark system, and designing a modern, professional logo.

We will provide the colors and style preferences we like, and you are welcome to add your own creative direction, suggestions, and original ideas to enhance the brand. Our goal is to create a clean, elegant identity that appeals to a medium-to-high-level audience. Please note: the colors we share are only a reference—feel free to explore different palettes and not limit yourself to those options.

The ideal freelancer should have experience in brand naming, logo design, and brand identity development. Knowledge of UAE trademark search is a strong advantage. Please include samples of past branding projects in your proposal.

This is the official UAE government website where you can search trademarks.

👉 https://trademarks.economy.ae

Here you can:
Search brand names
Check if a trademark already exists
See if your name is available to register
This is the main portal used by businesses and trademark agents.

Dubai (DED – Invest in Dubai)

👉 https://invest.dubai.ae/NameReservation

Abu Dhabi DED

👉 https://www.adbc.gov.ae/en/services/trade-name-search

These portals check if a business name can be registered, not trademark.

- If you want to make sure your brand name (logo + name) is not taken in the UAE →
✔️ Use Ministry of Economy Trademark portal.

If you want to check if you can open a business with that name →
✔️ Use DED trade name search.

1. Logo.
2. Brand identity and guidelines
3. Web design with Figma files
4. Presentation templates
5. General marketing materials’s design

We’re looking for a Senior Performance Copywriter with proven results scaling D2C e-commerce brands in the US market. If you know how to produce ad copy that actually drives conversions, not just looks pretty — keep reading.

This role is for someone who lives and breathes performance creative:
hooks, angles, UGC scripts, paid social variations, and fast iterative testing.

What You’ll Be Creating

High-performing Meta/TikTok ad copy

Multiple hooks, angles, and copy variations for rapid testing

UGC scripts designed for performance, not aesthetics

Clear messaging aligned with brand positioning & conversion psychology

Ad concepts and creative strategy ideas tailored for scaling

What You Must Already Have

Experience with 7–8 figure D2C brands (required)

A strong track record on Upwork (Top Rated / Expert-Vetted preferred)

Demonstrated wins in the US market:

CTR improvements

Lower CPA

Higher ROAS

Scaling results with paid social

Deep understanding of performance funnels & optimization

Ability to work fast, independently, and deliver multiple iterations

Strong sense of consumer behavior and thumb-stopping hooks



To Apply, Please Include:

Your portfolio (ads ONLY — Meta, TikTok, UGC scripts)

Examples of your top-performing ads + brief performance notes if possible

D2C brands you’ve worked with

Your preferred monthly rate within the provided range

If you can write performance copy that pulls attention, drives conversions, and scales ad spend, we want to talk.

We are a US-based startup about to launch an innovative product that allows users to build apps and websites using simple text prompts. We seek a talented brand identity designer to help us create a strong and memorable brand presence. The ideal candidate should have experience in logo design, color theory, and typography, as well as a deep understanding of modern design trends. If you have a passion for startups and can translate our vision into compelling visuals, we want to hear from you!

I'm looking for a freelancer or small agency to support a light rebrand of my business. Tasks include refreshing my website, updating my LinkedIn Page, and detaching business contacts from my personal social media accounts. I’m short on time, so help with content creation is also needed. I can provide reference materials and background information to guide the work.

Experience with branding, digital strategy, and professional social media management is a plus.

• Can you do everything or do you have a team?
• Please list any certifications related to this project
• How do you decide what tone of voice to write in?
• Describe your recent experience with similar projects

Project Scope and Execution Plan

Corporate Rebrand, Website Development, and SaaS ERP Branding Initiative

Introduction
This document outlines the comprehensive scope and execution plan for a corporate rebranding and website project, as well as the branding and landing page development for a SaaS ERP product. The objective is to establish a unified, minimalist, and modern technology identity with a global outlook. The plan details creative methodologies, delivery frameworks, governance structures, and milestone-based deliverables. The audience includes agency teams, freelance collaborators, and key stakeholders.

Project Objectives
• Develop a cohesive brand strategy and identity for the corporate brand and SaaS ERP product.
• Redesign the corporate website to reflect a modern, minimalist, and global technology image.
• Deliver a distinctive brand identity and high-conversion landing page for the SaaS ERP offering.
• Ensure accountability, quality, and collaborative governance throughout the project lifecycle.
Identity Vision

The envisioned identity is minimalist and modern, utilising clean design, restrained colour palettes, and intuitive visual language. The brand will reflect technological leadership and global accessibility, appealing to enterprise clients and users worldwide.

Creative & Delivery Approach

AI Integration and Human-Led Creativity
• AI for Ideation and Research: AI tools will support trend analysis, competitor benchmarking, and rapid prototyping of design concepts. AI-generated insights will inform, not dictate, creative direction.
• Human-Led Decision Making: All key creative decisions, final designs, and strategic choices will be made by experienced designers and brand strategists, ensuring authenticity and alignment with business goals.
Iterative Collaboration
• Work will be structured around collaborative sprints, with regular feedback loops between creative teams, stakeholders, and project leads.
• Workshops and review sessions will be scheduled at each milestone to ensure alignment and incorporate stakeholder input.

Quality Standards and Accountability
• All deliverables will undergo quality assurance checks for consistency, usability, and brand compliance.
• Clear accountability will be assigned for each deliverable, with named leads responsible for quality and timely delivery.

Project 1 — Corporate Rebrand & Website

Milestones and Deliverables

1. Brand Strategy Development
2. Brand positioning statement
3. Target audience personas
4. Brand values and messaging framework
5. Competitive analysis
6. Format: PDF strategy document, editable source files
7. Corporate Branding Assets
8. Logo suite (primary, secondary, icon)
9. Typography and colour palette
10. Brand guidelines document
11. Stationery and digital templates
12. Format: Vector files (AI, SVG), PDF guidelines, template files (Word, PPT)
13. Website Design
14. Information architecture and wireframes
15. High-fidelity UI mockups for all core pages
16. Prototype for user testing
17. Format: Figma or Adobe XD files, PDFs for review
18. Website Development
19. Responsive front-end implementation
20. CMS integration (WordPress or equivalent)
21. SEO and accessibility optimisation
22. Testing and deployment
23. Format: Live website, source code repository, deployment documentation

Project 2 — SaaS ERP Branding & Landing Page

Milestones and Deliverables

1. SaaS ERP Brand Strategy
2. Product positioning and value proposition
3. Messaging hierarchy and tone of voice
4. Competitive differentiation analysis
5. Format: PDF strategy document, editable source files
6. ERP Branding Assets
7. ERP product logo and iconography
8. Dedicated colour palette and typography
9. ERP brand usage guidelines
10. Format: Vector files (AI, SVG), PDF guidelines
11. Landing Page Design
12. Wireframes and user flow diagrams
13. Visual mock-ups and UI assets
14. Conversion-focused copywriting
15. Format: Figma or Adobe XD files, copy in Word format
16. Landing Page Development
17. Responsive HTML/CSS/JS implementation
18. Integration with marketing automation tools (e.g., HubSpot, Mailchimp)
19. Analytics and tracking setup
20. Format: Live landing page, source code, integration documentation

Project Governance

Review Cycles
• Each milestone will include at least two formal review rounds: initial stakeholder feedback and final approval.
• Workshops and ad-hoc feedback sessions will be scheduled as needed to resolve open issues.

Deliverable Formats
• All assets will be delivered in industry-standard formats (PDF, AI, SVG, Word, PPT, Figma/XD, HTML/CSS/JS).
• Editable source files will be provided to ensure future adaptability and scalability.

Summary of Final Deliverables

Corporate Brand
• Brand strategy document
• Comprehensive brand guidelines
• Logo and visual identity assets
• Stationery and digital templates
• Website design files and prototypes
• Live corporate website with source code and documentation

SaaS ERP Brand
• SaaS ERP brand strategy document
• ERP logo and iconography
• ERP brand guidelines
• Landing page design files and copy
• Live landing page with source code and integration documentation

This project scope and execution plan ensure a structured, collaborative, and quality-driven approach to corporate and SaaS ERP branding and digital presence. All deliverables and processes are designed to reflect a modern, minimalist, and global technology identity, while maintaining transparency, accountability, and creative excellence.

• Describe your recent experience with similar projects
• Please list any certifications related to this project
• Describe your typical design process and methods
• Where do you get inspiration from?

Getting Ready to Launch a Platform Market place website.
Looking for a Marketing professional to develop
A strategy related to channel placement LinkedIn is likely a favorite.
Customer acquisition funnel.
Define key metrics,
Define marketing mix ppc, impressions, content marketing email marketing etc.

We are seeking a talented designer to create a unique logo and slogan for our brand. The ideal candidate will possess a keen eye for aesthetics and a strong understanding of brand identity. Your designs should resonate with our target audience and clearly represent our values. We encourage innovative ideas, so bring your creativity to the table! Please provide a portfolio showcasing similar projects you have completed.

Branding Kit + Logo Designer Needed for Travel/Points Content Brand

Project Overview

I am looking for a talented designer to create a complete branding kit for my travel/points optimization brand. My content focuses on travel hacks, flight deals, hotel points, and maximizing loyalty programs. The branding should feel modern, clean, premium, and travel-inspired, while appealing to an audience interested in business-class travel and rewards points.

My social accounts:
• Instagram: @Mile.Flying
• TikTok: @Mileflying

Please review these before applying to understand the style and tone.


Scope of Work

I need a full branding package that includes:

1. Logo Design
• Main logo
• Secondary/alternate logo
• Icon mark (for favicon + social profiles)
• All final files in PNG, JPG, SVG, and PDF

2. Color Palette
• Primary and secondary colors
• Hex, RGB, CMYK codes
• Usage guidelines

3. Typography / Font Palette
• Header font
• Subheader/font pairings
• Body text fonts
• Usage guidelines

4. Complete Brand Guide (PDF)
This should include:
• Logo variations and spacing rules
• Color palette and usage examples
• Typography guidelines
• Visual style direction (textures, shapes, brand mood)
• Social media mockups or examples (preferred)


Deliverables
• Final branding kit in a PDF brand guide
• All logo files (PNG, JPG, SVG)
• Favicon files
• Editable source files (AI, PSD, EPS, or Figma)

What I’m Looking For
• Someone with experience in branding, not just logo design
• Clean, modern, premium design style
• Ability to create a brand identity that aligns with travel, rewards points, luxury aviation, and lifestyle content
• Strong communication and willingness to iterate if needed
• Portfolio with branding kits (not just standalone logos)

Bonus (Optional)

If you also offer Instagram template design or ongoing social media content creation, please mention it — this may lead to additional work.

We’re Looking for a Creative Strategy Leader for Our E-Commerce Brand

Let me tell you exactly what I’m looking for: I want someone who can fully own and drive the creative strategy for my brand. This means:

Developing engaging ad scripts and creative briefs

Sending those scripts to our video editors and coordinating edits

Working directly with influencers and UGC content creators — finding them, contacting them, negotiating rates, and managing relationships

Overseeing the entire creative workflow to make sure content is on-brand and delivered on time

Organizing and managing all creative assets and creator partnerships

You’ll basically take full ownership of our creative direction and execution, working closely with both our in-house team and external partners.

You must have experience in e-commerce and influencer or UGC marketing. If you’re passionate about storytelling, know how to get things done, and can help us drive visibility and sales through creative content, we’d love to hear from you.

When applying, please include examples of your previous work that shows your skills in managing creative strategy, working with influencers, or leading UGC campaigns.

We’re looking for an experienced Brand Identity + Packaging Designer to lead a packaging-focused brand refresh for a health/wellness consumer product brand.

The goal is to upgrade our packaging and visual identity so that it better aligns with our brand messaging and presence across social platforms. We want to retain a few existing brand elements that work, while elevating the overall aesthetic to be bolder, more cohesive, and more reflective of our brand values.

What We’re Looking For

You should be a designer (or small design studio) with strong experience in:

CPG packaging design (food, wellness, supplements, herbal/natural products, etc.)

Brand identity development

Brand refresh projects (not just logo-only work)

Story-driven design, ideally with experience in natural, organic, ancestral, or culturally-inspired aesthetics

Merging bold, modern design with clean, minimal composition

Creating cohesive brand systems that translate across packaging, digital, and print

We are looking for someone who brings both strategic thinking and strong visual execution.

Brand Aesthetic Keywords: Applicants should resonate with these core descriptors - Ancestral, Health, Bold, Unapologetic, Clean, Nature.

If your portfolio naturally aligns with these themes, we want to see your work.

Ideal Experience:

3–10+ years in branding, packaging, or visual identity design

Strong portfolio of CPG packaging work

Working with natural/organic/wellness brands is a major plus

Experience with brand refreshes (not only ground-up branding)

Ability to work independently and present clear reasoning behind design decisions

Familiarity with print requirements, dielines, and packaging production.

Deliverables

Refined or new logo

Color palette

Typography system

Packaging suite for all current SKUs

Print-ready and digital assets

Brand style guide

Who This Project Is For

We’re looking for: Freelancers, Boutique studios, Small design teams, Independent senior designers, etc.

This is not a long-term role — we need a focused partner for this one project.

Please include:

1. Portfolio or website link — highlighting packaging + brand identity projects

2. Relevant case studies (especially rebranding or packaging-focused work)

3. Brief description of your approach to brand refresh + packaging systems

4. Estimated timeline for a project of this scope

We are seeking a creative and experienced branding specialist to develop a cohesive brand identity for a new hospitality product aimed at hotel owners and those in the short-term rental industry. The ideal candidate will deliver a compelling logo, a tailored font selection, and a harmonious color palette that resonates with our target audience. This is a fantastic opportunity to contribute to a brand that aims to enhance the customer experience in the hospitality sector.

We are looking for an individual professional, not an agency, to finalize our project to update the company's corporate brand identity.

We currently have:
- logo files in all necessary formats (3 main versions of the logo, versions for light and dark themes, versions with legal lines, and other additional versions)
- font files
- primary and secondary color standards
- the palette of the additional colors
- initial version of the guideline for 40+ pages
- developed business card files
- examples of using brand identity elements (mockups)

Whom we are looking for:
- someone who is ready to continue the project in our brand identity style (we will demonstrate it for the right candidates)
- who has experience in implementing complex branding projects
- who knows how to justify visualization
- and who has at least 4 hours a day to work with us at the moment, including online work together if needed

We have quite a lot of tasks; we estimate only the urgent ones at about 50-60 hours, and this cooperation also includes long-term support in the near future (file updates, cover and banner creation, etc.).

We work on an hourly rate, without "manual time."
Please ask any questions in your cover letter.
See y'all!

• Please, provide the best examples of your Corporate Brand Identity work
• What software are you using for your work? Adobe Photoshop, AI, Canva, something else?
• How many hours daily/weekly are you ready to work from "today"?

I would like a draft of as many different logos that seems fair to the provider given the budget I have defined.

The company is called FoxTech USA. The colors should be red, white and blue but not necessarily traditional red and blue colors It can be other tones of red and blue. The company builds/distributes boat drones (unmanned boats) and robotics mechanisms that go on the boat drones. I tell you this just to give an idea of the business. I am thinking the logo should be cutting edge technology type. This may lead to follow on website and corporate identity work.