Brand Positioning with Vollna for Freelancers

Job Description
We need a website built quickly for a fitness company in Saudi Arabia.

The master brand is T Sport.
Under T Sport there are 2 brand families:

1. 3Days
This includes:
3Days Men
3Days Ladies
3Days Kids

2. StrikeFit

We need an MVP website live by 12 April.

This is not a large custom tech build. We need a fast, clean, professional, mobile first website that is commercially strong and can connect properly to Mindbody so customers can join online.
We already have an existing website: 3daysksa.com
We do not want to lose its value. It will need to redirect to the new T Sport website correctly.

The website must be available in Arabic (primary) and English.

What we need
We are looking for a developer or small team who can handle:

Website build for T Sport

Separate landing pages for:
3Days Men
3Days Ladies
3Days Kids

StrikeFit

Arabic and English version of the site

Strong mobile experience
Mindbody integration, or use of Mindbody widgets / booking / join flow
Clear online joining path
Redirect plan from 3daysksa.com
Basic SEO friendly structure
Fast turnaround

Important
We are not looking for an overcomplicated custom platform.
We want a fast MVP that works properly, looks professional, and can be improved later.

Preferred approach
We are open to WordPress, Webflow, or another practical solution if it allows fast delivery, good bilingual structure, and clean integration with Mindbody.

Scope of work
The MVP should include:

Main T Sport website
Home page
About / concept page
Brand overview section
Landing pages

3Days Men
3Days Ladies
3Days Kids
StrikeFit

Core features
Arabic and English language toggle

Join now buttons linked correctly to Mindbody

Class example display if feasible in MVP

Contact forms
WhatsApp CTA
Mobile optimization
Basic analytics setup
Basic SEO setup
Redirect support from current domain

What success looks like
By 12 April we want:

A live bilingual website
Clean landing pages for each concept
Customers able to join online via Mindbody
Existing 3Days traffic redirected correctly
A site that looks credible and commercially strong

What we will provide
We can provide:

Brand structure
Existing website reference
Copy direction
Brand positioning
Mindbody access details as needed

Fast decision making and quick feedback

Who we are looking for
You should have:

Experience building bilingual websites, ideally Arabic and English

Experience with fitness, wellness, hospitality, or membership businesses is a plus

Experience with Mindbody integration is a strong advantage
Strong understanding of mobile first UX
Ability to move quickly and communicate clearly
Good design sense, but also commercially minded
Please include in your proposal
Examples of bilingual websites you have built
Examples of Arabic and English websites you have built
Any experience with Mindbody
Your recommended platform for this MVP and why

Confirmation you can hit the deadline (at least with something that can go live, amendments can be made afterwards)
Your proposed timeline from kickoff to launch
Your fixed price or milestone based fee

Nice to have

Experience with redirects and protecting existing traffic
SEO awareness
Experience with conversion focused landing pages
Ability to support phase 2 improvements after MVP launch

Project timing
Immediate start required.
Target live date: 12 April

To filter serious applicants
Please begin your proposal with: T Sport MVP

THE PROJECT

We're launching a Pickleball Centre — a 12-court premium indoor facility in Sydney's Inner West. Pickleball is the fastest-growing sport in Australia right now, and we intend to build the state's premier venue for competitive tournaments, community play, and year-round programming.

We need a complete brand identity that feels high-energy, distinctly Australian, and tournament-ready — not generic sportswear, not startup-cute. Think of venues like SNBPC (Singapore) or professional US pickleball tour branding as a quality benchmark.
—
WHAT WE NEED
The full deliverables are:

1. Primary logo + logo system (horizontal, stacked, icon-only, reversed/white)
2. Colour palette (primary, secondary, neutral, functional)
3. Typography system (headline, body, display/signage)
4. Iconography style guide (pictograms for courts, booking, events)
5. Brand voice & tone one-pager
6. Application mockups across: signage / wayfinding, court floor markings, merchandise (caps, jerseys), digital templates (social media covers, score overlays), and facility livery
7. Brand guidelines PDF (the full rules document)
—
WHAT WE'RE LOOKING FOR

We want a designer with genuine craft and a documented creative process. This matters to us more than a large portfolio.

Before any software opens, we expect to see thinking: mood boards, concept rationale, competitive audit of similar venues, and at least two distinct creative directions presented for our review.

Please note: we will not accept work generated primarily through AI image tools (Midjourney, Firefly, DALL-E, etc.) as logo concepts. We've seen too many logo proposals that are outputs from AI generation dressed up as design work. We want human creative thinking — the kind where you can walk us through why you made every single decision.

If you have a strong point of view about sport, place, and brand identity, we want to hear from you.
—
WHAT WE DON'T WANT
* Logos submitted in the first message as a "preview" — that's not a process, that's speculation
* AI-generated image exports passed off as original design work
* Generic sport brand templates with our name swapped in
* Designers who cannot explain the thinking behind their choices
—
YOUR APPLICATION SHOULD INCLUDE
1. A portfolio link with 2–3 brand identity case studies (sport, hospitality, or venue brands preferred — but strong work in other sectors is absolutely fine)
2. A short description of your creative process — specifically, how you move from a brief to a final logo concept
3. Whether you have experience designing for physical spaces (signage, environmental graphics, court markings)
4. Your proposed approach and timeline for this project
5. Your fixed-price quote or day-rate estimate

We are not looking for the cheapest option. We are looking for the right creative partner for a venue that will operate for decades.
—
Budget: open to proposals from experienced designers. We will pay for quality.
Timeline: concept directions due within 3 weeks of brief acceptance; full deliverables within 8 weeks.

SPECIALIST REQUIRED, NO AGENCY

About Us

8:18 Ecommerce Group is a young, dynamic and growing company with an easy-going and passionate team.
We believe in smart solutions, direct communication and a positive work environment where creativity, strategy and attention to detail really make a difference.

Role Description

We are looking for a Junior or Intermediate Senior Creative Strategist to join our team on a part-time, fully remote basis.

This is a key role for someone with proven experience in creative strategy for e-commerce brands, especially in developing ad angles, writing high-converting scripts, studying winning communication patterns, and improving content performance on Meta Ads, our main marketing channel.

This is not a generic creative role. We are looking for someone who, after an onboarding phase and a deep analysis of the creative work we have developed over the years, can progressively take over the business from a creative strategy perspective, bringing new freshness, stronger strategic thinking, and a more evolved content direction.

For years, we have sold our products through one core angle with many micro-variations. Now, we want to work with someone capable of studying our current approach, understanding what made it work, and then helping us evolve it with fresh ideas, better structures, stronger hooks, and more powerful communication.

The position is part-time and remote, with a workload to be defined based on profile and availability, and may evolve into a more structured and central role in Stage 2, depending on performance and results.

📌 What you will do

* Study and deeply understand the creative strategy, communication style and content structure currently used in our Meta Ads ecosystem and Meta ads Manager.
* Analyze the angles, formats and messaging that have driven performance for our brands over time
* Develop new strategic directions, fresh concepts and stronger variations to improve performance and creative longevity
* Write scripts and content concepts for video ads, including spokesperson videos, AI voiceover creatives, creator-led content and other direct-response formats
* Help define the communication direction behind both video and static creatives, including images and visual ad concepts
* Prepare clear and actionable briefs for our internal team, including video editors, graphic designers and creators
* Translate performance insights into better creative decisions, with a strong focus on conversion and content impact
* Work closely with the founder in weekly strategic discussions and creative reviews
* Contribute to a more structured creative testing process, with trackable progress, clear KPIs and ongoing iteration
* Bring not only creativity, but also strategic thinking, pattern recognition, ambition and true ownership over the creative side of the business

Who we are looking for

We are looking for someone ambitious, numbers-oriented, highly creative and genuinely passionate about marketing strategy.

This role is ideal for someone who loves understanding why content works, not just producing ideas randomly. We want someone who can study our current communication, identify strengths and weaknesses, and then help us push the brand forward with a more refined and high-performing creative direction.

We need someone with direct experience in creative strategy, ad messaging, direct-response content, scriptwriting, or performance marketing communication, preferably for e-commerce brands. However, we are also open to junior profiles if they can demonstrate exceptional strategic thinking, strong instincts, deep interest in the field and real proof of skill.

🎯 Needed requirements

* Excellent knowledge of written and spoken English
* Previous experience in creative strategy, scriptwriting, performance content, or direct-response marketing for e-commerce brands
* Strong understanding of Meta Ads creatives and Meta ads Manager, especially what makes a video or static ad perform
* Ability to analyze communication patterns, ad angles, hooks and content structures with a performance mindset
* Strong scriptwriting and messaging skills, with the ability to create persuasive, conversion-oriented ad concepts
* Good visual thinking and the ability to guide both video and static creative direction
* Ability to prepare strong briefs for editors, designers and creators
* Strong strategic mindset, with the ability to combine creativity and numbers
* High attention to detail, organization skills and ability to work independently
* Willingness to study, improve and contribute with seriousness and consistency
* Confidence in discussing ideas, performance and strategic direction directly with the founder
* Previous experience must be real and provable through examples of past work, case studies, scripts, campaigns, brands worked on, or portfolio materials

What’s in it for you

🌟 A stimulating and growth-oriented environment
💰 Compensation structure with either a fixed rate for defined hours or a fixed hourly rate, with the possibility of performance-based bonuses tied to creative spend and results once the creatives are live in Meta Ads Manager
📈 Opportunity to take on a highly important strategic role inside 8:18 Group
🧠 Direct exposure to real business performance, creative testing and high-level marketing strategy
🤝 Weekly strategic discussion with the founder and direct impact on brand growth
🚀 The possibility to become a central creative figure in a business already spending over $50,000 per month on Meta Ads
📅 Flexible remote collaboration within a serious and ambitious structure

Do you think you are the right person? If you feel like joining a fresh, concrete and expanding company, we are waiting for you with open arms. Send your application, the next key strategist on our team could be you.

We are a remote retreat based in the middle of a forest, surrounded by massive forestry and lake inland. There is Australian wildlife and the peace and quiet of the nature, away from the hustle and bustle of the city, where visitors can digital detox and blend in with the nature. We also have a beautiful fireplace lounge, where guests gather and chit chat into the night while enjoying a warm meal.

We need a creative logo that reflects the peace and serenity of the place and the experience, I have attached the old logo but it is very amateur and does not display any elements of the actual experience.

I am needing a creative logo designer superstar to create a logo, which will essentially set the theme for our branding. There is a lot more graphic design/ branding to work on after this task too, so needing someone to collab with long term for all our media work.

Please attach your portfolio or examples of relevant work, no AI generated proposals please. Need this to be worked on immediately and hopefully finalize it all by today.

We are seeking a talented logo designer to create a unique brand identity for our company. The project requires two distinct concept variations designed in Figma. The ideal candidate will have a strong portfolio showcasing their design skills and creativity. You will collaborate closely with our team to understand our vision and translate it into impactful visual designs. If you are passionate about branding and have experience in creating logos that stand out, we would love to see your application!

• Describe your typical design process and methods

Location: NSW (Hybrid or Office-Based)
Employment Type: Part-time, Temporary Contract
Duration: 9 Month Maternity Contract
Start: ASAP

About the Role
We are seeking an experienced Marketing Coordinator to join our team on a fixed-term maternity leave contract. This role is responsible for delivering CATO and it's associated brands marketing strategy, brand presence and communications across multiple touch points, supporting both operational and commercial objectives.

This hands on role suits someone who can step into an established marketing role, follow existing processes, confident working autonomously but can collaborate effectively with Senior Management, BDM's and wider business functions to manage day-to-day marketing activities to ensure alignment with business priorities.

Key Responsibilities
Manage brand positioning and ensure visual and written consistency across Social Media, Website, EDM's and other marketing material.
Manage and create content for multiple social media accounts (Facebook, Instagram and Linkedin) in line with business objectives.
Create and maintain content across WordPress websites (written SEO articles).
Support sales team with Hubspot workflows, Sequences and EDM's. You'll also be responsible for creating and maintaining documents to support tender submissions and presentations for project proposals (Canva and Google Docs).
Manage relationships with key external partners, including printers and merchandise and apparel suppliers to support day-to-day operations and trade shows.
Manage all marketing activities and collaborate with team members via Monday.com project boards.
Track performance, engagement and campaign outcomes, providing insights and recommendations
Oversee marketing calendars, budgets and timelines with senior management.

Skills & Experience
Proven hands on experience in a Marketing Coordinator role (B2B preferred).
Strong written communication and attention to detail.
Basic copywriting, SEO and content creation skills (Canva experience is required).
Experience managing WordPress websites, HubSpot CRM databases and workflows and social media platforms.
Ability to manage multiple projects simultaneously and meet deadlines.
Comfortable working autonomously while collaborating and working closely with senior management, cross business functionalities and external suppliers.
Construction/ Events and Film industry knowledge and experience is highly desirable.
Creative thinker with a practical, commercially aware approach.

Looking for a creative illustrator/designer to help refine a logo and font for a kids food brand with a twist.

We already have a base concept—we just need the right person to polish, elevate, and bring a cohesive, stylish feel to it.

Important: This is not a typical “kids” brand. The vibe is cool, minimal, and chic, designed to resonate with modern moms.

If your work feels fresh, editorial, and design-forward, this is for you.

We are seeking a talented graphic designer to create a luxury business card for our financial consulting firm. The design should reflect sophistication and professionalism, tailored to our elite clientele. The ideal candidate will have experience in creating high-end designs that communicate trust and credibility. Please provide a portfolio showcasing relevant work. This project requires a quick turnaround, so we are looking for someone who can start immediately and deliver within the set timeframe.

We are a U.S.-based law firm that advises healthcare practice owners on buying, scaling and selling their practices. Our industries include:
• dental
• medspa
• veterinary
• optometry
• other healthcare services

We produce educational content for practice owners about topics like:
• selling a practice
• private equity deals
• structuring partnerships
• legal strategy for growth

We are looking for a long-term marketing partner who can help us produce original, thoughtful content and manage our digital presence. This role is ideal for someone who understands business, M&A, and professional services marketing. This is not a role for someone who simply generates AI content without research or insight.

A. Responsibilities

1. Blog Content Creation

• Create 2 – 4 original blog posts per month based on topics related to:
o Healthcare practice sales
o Mergers & acquisitions
o Legal strategy for practice owners
o Private equity in healthcare (industry trends, deal-structures, new regulations)
o Structuring partnerships

• Blogs should:
o Demonstrate understanding of the topic
o Provide useful insights for practice owners
o Be well-written and engaging

• AI tools may be used for research, but content should not be primarily AI-generated.

2. Social Media Management

• Create and schedule posts for:
o LinkedIn (primary platform)
o Instagram
o Potentially other platforms if appropriate (including industry publications)

• Responsibilities include:
o Converting blog content into social posts
o Creating simple graphics that match our brand feel
o Scheduling posts
o Maintaining a consistent posting cadence

3. Monthly Newsletter

• Prepare and send a monthly newsletter to healthcare practice owners, clients and referral sources that includes:
o Recap of blog content
o Upcoming events or speaking engagements
o Newsworthy industry information (new regulations, etc)

4. Identify and Secure Speaking & Podcast Opportunities

• One important goal is to increase the firm’s visibility through webinars, podcasts, and industry conferences.
• Responsibilities include:
o Identifying relevant conferences and webinars
o Submitting speaker proposals
o Pitching the firm as a podcast guest
o Helping draft speaker abstracts and pitches
• Industries include: dental, medspa, nurse practitioner practices, veterinary, optometry, other healthcare practice areas

We prefer webinars and podcasts over travel-based speaking events unless the opportunity is very strong.

B. Ideal Candidate
• Strong written English
• Experience writing business or legal content
• Ability to research complex topics
• Understanding of entrepreneurship, finance, or M&A
• Experience managing LinkedIn marketing
• Organized and proactive

Bonus if you have experience in:
• Healthcare
• Professional services marketing
• B2B marketing

C. Trial Assignment (Required)
• To be considered, please complete the following short assignment.
1. Review our website: www.martilawgroup.com
2. Review this recent blog post: https://www.martilawgroup.com/post/dso-deal-structures-how-structure-shapes-value-in-dental-practice-transactions
3. Please complete the following (should not take more than 30 minutes):
a. One sample LinkedIn post summarizing the key takeaway from the blog
b. One topic suggestion for a new blog post that would be valuable for healthcare practice owners thinking about buying or selling a practice.
c. One podcast guest pitch - Write a short email pitching Justin as a guest on a business or healthcare podcast.

o We are looking for (i) clarity, (ii) understanding of the audience, (iii) original thinking, and (iv) tone consistent with both professional services and our firm (we try to avoid lots of “lawyer speak” and explain things that people can understand).
o PLEASE DO NOT USE AI TO COMPLETE THE ASSIGNMENT. AI MAY BE USED FOR RESEARCH, BUT WRITTEN CONTENT MUST BE ORIGINAL.

D. Additional Information

• We are looking for someone who wants to work with us long-term and help build a strong content platform.
• We estimate 10-20 hours per week
• Please include in your proposal:
o Examples of similar writing
o Confirmation that you completed the assignment
o Your hourly rate

Are you a highly creative, results-driven marketing agency looking for a reliable, long-term partner?

We are a successful garage door company based in Florida USA, and we are looking for an expert marketing team to take our brand to the next level. We aren't just looking for standard, run-of-the-mill marketing; we want fresh, out-of-the-box creative ideas that make us stand out in the home services industry.

Additionally, we have several other exciting projects and businesses in the pipeline. We are looking for a true partner who can grow with us and handle the marketing strategies for these new ventures as they launch.

What We Are Looking For:

Comprehensive Strategy: Ability to look at our business and tell us what we need to be doing to dominate our local market.

Creative Muscle: We want eye-catching campaigns, engaging content, and innovative ways to generate leads beyond just standard Google Ads.

Full-Service Capabilities: Ideally, your team can handle a mix of SEO, PPC, social media management, email marketing, and content creation.

Data-Driven Results: You must be able to track ROI, provide clear reporting, and adjust strategies based on real data.

Proactive Communication: We want an agency that brings ideas to the table, rather than waiting for us to tell them what to do.

Our Ideal Partner:

Has proven experience scaling businesses (bonus points for experience in home services, construction, or garage doors).

Can provide verifiable case studies and references.

Has a dedicated team of specialists (copywriters, designers, ad managers) rather than a single freelancer trying to do it all.

Values long-term relationships and consistent growth.

How to Apply:
If you think your agency is the perfect fit for this long-term partnership, please submit your proposal with the following:

A brief overview of your agency and core capabilities.

2-3 case studies showing how you helped a similar local/home service business grow.

To prove you read this post: Start your proposal by telling us one quick, creative marketing idea you have for a garage door company.

We are ready to hire the right team immediately. Looking forward to seeing your ideas!

• What is the biggest difference in strategy between marketing a nationwide e-commerce brand versus a local US home services business like a garage door company?
• How do you handle reporting, and how often will we meet?
• How much experience do you have with Google Local Services Ads (LSAs)?

We need a marketing manager who can think strategically and execute independently. You'll work directly with the CEO, and you'll own the marketing work end to end. That means developing strategy, writing copy, building out collateral, and managing creative execution with designers and other contractors.

We have a few specific projects in mind, but ideally this would turn into an ongoing role. The CEO is based in EST. We are looking for someone who would be willing to have occasional meetings during those morning working hours.

What You'll Do
Develop marketing strategy and translate positioning into clear, compelling materials
Write copy across formats — collateral, web, email, and more
Develop creative briefs and manage execution with designers and other contractors
Think through audience segmentation and tailor messaging accordingly
Build out marketing capabilities as the company grows

What We're Looking For
~5 years of marketing experience, ideally in a small or early-stage company
Strong strategic thinking. You need to understand why something should exist before you figure out what it should say
Excellent writing. Fluent or native English speaker.
Ability to work independently and manage projects without a lot of oversight
Comfortable working directly with a founder/CEO

Brittany Elise Photography is a luxury, full-service portrait studio specializing in maternity, newborn, family, and senior photography. Our studio experience is intentionally designed for busy families and includes wardrobe styling, professional hair and makeup, custom framing, and heirloom albums designed to preserve family memories for generations.

We are seeking a highly skilled and self-directed Marketing Manager to take ownership of the studio’s marketing strategy and lead generation. This role is ideal for someone who understands how to grow and scale a local creative business while maintaining the elevated standards of a luxury brand and has a past work expierence and can demonstrate with real data analysis how they have grown a brand. Not just say it - but show what they did, how they executed and what it produced as a result.

This is not a social media posting role. We are looking for someone who can independently identify opportunities, develop marketing initiatives, execute campaigns, and track measurable results.

Increase studio bookings by 10% by the end of 2026, while strengthening the studio’s brand presence and visibility in the Tampa market.

This role will also support the growth of the studio’s Collective Membership program, increasing enrollment from 60% of clients to 70%.

Key Responsibilities

Marketing Strategy & Growth

Develop and execute marketing strategies that increase qualified leads month over month
Identify opportunities to expand brand visibility within the Tampa market
Create and manage marketing initiatives independently from concept to execution
Develop campaigns that attract ideal, long-term clients
Website & SEO Management

Manage and optimize the company website
Implement SEO strategies to increase organic traffic
Develop a blog strategy designed to attract ideal clients
Create landing pages for campaigns and marketing initiatives
Email Marketing & Client Nurture Campaigns

Design and produce email newsletters and nurture campaigns
Build automated email workflows that guide leads toward booking
Maintain segmentation and track performance metrics
Publications & Partnerships

Secure opportunities for media features and publications
Develop relationships with local businesses and strategic partners
Identify collaboration opportunities within the Tampa community
Social Media Strategy

Plan and execute a long-term social media strategy aligned with brand goals
Develop content calendars and campaign messaging
Monitor analytics and adjust strategy based on performance
Blogging & Newsletter Strategy to support SEO growth, client education, and lead generation.

Responsibilities include:

Developing a consistent blog publishing schedule designed to improve search visibility and attract ideal clients
Writing and producing blog content that showcases sessions, client experiences, artwork installations, and educational topics for families
Optimizing blog posts for SEO performance and long-term organic traffic
Creating and designing monthly newsletters that nurture leads, educate clients, and strengthen brand connection
Developing email campaigns that highlight recent work, studio updates, and storytelling that reinforces the value of printed heirloom artwork
Tracking analytics from blog traffic and email campaigns to understand how content contributes to inquiries and bookings

The goal of the blog and newsletter strategy is to build trust, strengthen brand authority, and guide prospective clients toward booking while reinforcing the studio’s premium experience.

Lead Management & Client Nurture

Oversee the management and nurturing of incoming leads to ensure a seamless client journey from inquiry to booking.

Responsibilities include:

Monitoring and organizing incoming leads to ensure timely and thoughtful follow-up
Developing and maintaining lead nurture workflows that guide potential clients from inquiry to booking
Tracking and managing leads within the studio’s CRM system
Identifying patterns in lead behavior to improve inquiry-to-booking conversion rates
Creating automated and manual communication strategies that educate prospective clients about the studio experience, artwork offerings, and Collective Membership
Collaborating with the studio team to ensure a consistent and high-touch client experience from first inquiry through booking
Analyzing lead data and reporting on lead sources, response times, and conversion performance
The goal of this responsibility is to ensure that every inquiry is intentionally nurtured, thoughtfully guided, and supported through the booking process while maintaining the studio’s premium client experience.

Data Tracking & Marketing Analytics

This role requires strong analytical skills. The Marketing Manager must track and correlate marketing activity with lead generation and client bookings.

Responsibilities include:

Tracking lead sources and marketing attribution
Identifying which marketing channels generate the highest conversions
Monitoring inquiry-to-booking conversion rates
Providing monthly analytics reports that demonstrate marketing performance and growth
Creative Direction & Brand Execution

The Marketing Manager must be able to produce high-quality marketing materials that align with the studio’s luxury brand aesthetic.

This includes creating:

Landing pages
Email newsletters
Social media graphics
Promotional materials
Campaign graphics and marketing collateral
All marketing should reflect the elevated, high-touch experience Brittany Elise Photography provides.

Luxury Brand Positioning

Our studio does not rely on promotions, discounts, or sales-based marketing.

Instead, our messaging focuses on:

Exceptional client experience
Emotional value of heirloom artwork
Luxury service and craftsmanship
Trust and expertise working with families and newborns
This role requires someone who understands how to communicate premium value through storytelling, design, and brand voice.

Ideal Candidate

The ideal candidate will demonstrate:

Proven experience growing a local or creative service-based business
Strong understanding of SEO, blogging strategy, and website management
Experience developing email campaigns and nurture sequences
Ability to track marketing analytics and connect marketing efforts to lead generation
Strong visual design skills and attention to detail
Excellent project management and self-management skills
Ability to independently develop and execute marketing initiatives
SELF MANAGEMENT and ability to develop unique vision and execution
Experience working with luxury brands or creative businesses is strongly preferred.

Success in This Role

Success will be measured by:

Growth in qualified inquiries month over month
Clear tracking of marketing attribution and lead sources
Increased organic website traffic and search visibility
Growth in studio bookings by 10% in 2026 and 10% in 2027
Increased Collective Membership enrollment by 10%
To Apply

Please include:

Resume
Portfolio or examples of marketing campaigns or brands you’ve worked on specifically for LOCAL businesses.
Examples of analytics or measurable marketing results

• Describe your recent experience with similar projects
• How do you decide what tone of voice to write in?
• How do you use metrics to inform your strategy?

We are seeking a skilled professional to help us grow our branding initiatives focused on ChatGPT and other Language Learning Models (LLMs). Your role will involve researching and indexing relevant information to establish a strong branding presence in this evolving landscape. Ideal candidates should have a blend of creativity and technical understanding of LLMs. If you are passionate about branding and technology, we want to hear from you!

This is a job posting, which is best served as a clean markdown/text output rather than a DOCX. Let me write a polished, board-ready Upwork job post.

Here’s your Upwork job description — tight, professional, and unambiguous on deliverables:

Upwork Job Post: Brand Identity Designer — DHOptix

Job Title: Brand Identity Designer — Precision Optics & Photonics B2B Brand (Figma Deliverables)

About DHOptix
DHOptix is a precision optics and photonics components manufacturer supplying lenses, beam splitters, filters, and imaging systems to industrial, scientific, and laser processing markets. We are launching our North American commercial presence and need a complete, production-ready brand identity system built from an existing logo concept mockup.
This is a focused, well-scoped project — not a logo design brief from scratch. The logo concept direction is already decided. We need a skilled designer to refine, systematize, and extend it into a full brand identity.

What You Will Do
Starting from our provided logo concept mockup, you will:
1. Finalize and polish the primary logo mark and wordmark
2. Define the complete visual language of the brand
3. Apply the system across key touchpoints
4. Deliver everything as a single, organized Figma file

Deliverables — Required in Figma
All deliverables must be organized within a single shared Figma file with clearly labeled pages. No exceptions.
Page 1 — Logo System
∙ Primary logo (horizontal lockup): full color, reversed (white on dark), monochrome black, monochrome white
∙ Secondary logo (stacked / compact lockup): same 4 color variants
∙ Icon / symbol mark only: same 4 variants
∙ Minimum size specifications
∙ Clear space rules with annotations
∙ Incorrect usage examples (at least 6 cases)
Page 2 — Color System
∙ Primary palette: HEX, RGB, CMYK, and Pantone (PMS) values for each color
∙ Secondary / neutral palette
∙ Color usage ratios and pairing rules
∙ Accessibility contrast check annotations (WCAG AA compliance)
Page 3 — Typography System
∙ Primary typeface selection with rationale
∙ Secondary typeface (body / supporting)
∙ Type scale: H1 through H6, body, caption, label, monospace (if applicable)
∙ Letter spacing, line height, and weight specifications for each level
∙ Sample paragraphs showing system in use
Page 4 — Brand Voice & Graphic Language
∙ Iconography style reference (line weight, corner radius, grid)
∙ 8–12 sample brand icons in the defined style
∙ Pattern / texture usage (if applicable)
∙ Photography / imagery direction moodboard (3–5 reference images with annotation)
Page 5 — Stationery & Print Applications
∙ Business card (front + back) — print-ready layout
∙ Letterhead (A4 / US Letter)
∙ Email signature template
Page 6 — Digital Applications
∙ Website header / hero banner mockup (desktop viewport)
∙ Favicon and app icon (16px, 32px, 180px)
∙ Social media profile image and banner cover (LinkedIn priority)
Page 7 — Industrial / Technical Applications
∙ Product label template (for optical components packaging)
∙ Technical datasheet header / footer template
∙ Laser-engravable logo variant (single-color, high-contrast, suitable for metal engraving)
Page 8 — Brand Guidelines Summary
∙ One-page brand guidelines overview suitable for sharing with vendors and printers
∙ All specs consolidated in a scannable reference layout

Export Package (Delivered Alongside Figma)
∙ SVG and PNG exports of all logo variants (transparent background)
∙ PDF of brand guidelines (exported from Figma)
∙ All source files organized in a clearly labeled ZIP folder

Requirements
∙ Minimum 3 years of brand identity experience
∙ Portfolio must include at least 2 B2B or industrial/technology brand projects
∙ Native Figma proficiency — final file must be built with Auto Layout, organized components, and properly named layers. No Sketch or Illustrator exports converted to Figma.
∙ Working knowledge of print color systems (CMYK, Pantone)
∙ English proficiency sufficient for written design rationale and milestone communication

Nice to Have
∙ Experience with engineering, optics, photonics, semiconductor, or precision manufacturing brands
∙ Ability to produce brand guidelines as a standalone PDF (in addition to Figma)
∙ Experience designing for both digital and physical/industrial touchpoints in the same project

Project Scope & Timeline



|Milestone |Deliverable |Timeline |
|--------------------|------------------------------------|---------|
|Kickoff |Briefing call + mood board alignment|Day 1–2 |
|Concept presentation|2 refined logo directions in Figma |Day 5–7 |
|Round 1 revision |Chosen direction refined |Day 9–10 |
|Full system draft |Pages 1–8 in Figma |Day 16–18|
|Round 2 revision |Final adjustments |Day 21–22|
|Final delivery |Complete Figma file + export package|Day 25 |

Up to 2 rounds of revisions are included per milestone. Additional rounds billed at hourly rate.

Budget
Fixed price. Please submit your proposal with your quoted fee and a brief explanation of your approach. Proposals without a portfolio link will not be reviewed.

How to Apply
In your proposal, please include:
1. Link to 2 relevant brand identity projects from your portfolio (B2B or industrial/tech preferred)
2. One sentence on your experience with Figma component systems
3. Your fixed-price quote and estimated timeline
4. Any questions you have about the project before starting

A note on the brief: We have an existing logo concept mockup we will share at kickoff. This is a refinement and extension project, not a blank-canvas exploration. Designers who work well with existing creative direction and focus on systematic execution will be the best fit.

We are seeking a skilled Marketplace Growth Strategist to help our startup scale efficiently. The ideal candidate will have a robust understanding of marketplace dynamics and proven strategies for driving user acquisition and retention. You'll analyze market trends, develop growth strategies, and implement actionable plans to boost our platform’s visibility and engagement. If you are passionate about driving growth in a startup environment, we want to hear from you!
We are looking to hire an exceptional Growth & Marketing Leader who can help us build and promote Lagerda into a dominant brand in the mid-term rental market, similar to the scale and impact of companies like Airbnb and Zillow.

This role is not a regular marketing position. We are looking for someone highly strategic, aggressive in growth, and experienced in scaling marketplaces or property platforms.

Primary Mission:
Rapidly grow Lagerda into a well-known platform for mid-term furnished rentals across the United States through strong brand positioning, digital growth strategies, and large-scale user acquisition.

Key Responsibilities:

* Build and execute a powerful growth strategy for Lagerda
* Develop aggressive user acquisition strategies (owners and renters)
* Lead marketing across SEO, paid ads, social media, PR, and partnerships
* Create viral campaigns that position Lagerda as a trusted rental platform
* Build strong brand awareness similar to Zillow, Airbnb, or major marketplaces
* Work with product and leadership to optimize conversion and marketplace liquidity
* Develop partnerships with relocation companies, insurance companies, and housing providers
* Build and manage a high-performance marketing team over time

Ideal Candidate Profile:

* Proven experience scaling a marketplace or real estate platform
* Experience with high-growth companies (Airbnb-type marketplaces, proptech, travel platforms, or large digital marketplaces)
* Strong expertise in performance marketing, SEO, growth loops, and brand campaigns
* Strategic thinker with strong execution ability
* Comfortable operating in a fast-moving startup environment
* Data-driven with clear KPIs and growth metrics

Nice to Have:

* Experience in real estate, travel, relocation housing, or rental marketplaces
* Experience launching a platform from early stage to large growth
* Network in proptech or marketplace ecosystems

Goal of the Role:

Turn Lagerda into one of the most recognized platforms for mid-term rentals by building strong demand from both property owners and tenants.

Please begin sourcing top candidates for this role, prioritizing individuals with real experience scaling digital marketplaces or large consumer platforms.

Thank you.

We are building a celebrity‑backed premium champagne brand and are looking for a senior operator who can both define the brand strategy and directly run digital marketing.

This is a hands‑on leadership role, not a social media manager position.

Our founding team includes experienced spirits operators and hospitality industry partners, and we already have PR, events, and social support in place. What we need is someone who can sharpen the brand and build a digital engine that converts attention into sales.

Objective

Build a premium, culturally relevant champagne brand while driving measurable sales growth.

This role sits at the intersection of:

brand positioning

digital performance marketing

influencer and cultural strategy

hospitality/on‑premise visibility

Go‑to‑Market Context
Our strategy is to build the brand through a combination of:

on‑premise placements (restaurants, hotels, nightlife)

influencer and tastemaker seeding

digital amplification and paid social

direct‑to‑consumer (secondary channel)

Initial market focus:

Newport Beach (summer)

Miami (winter)

The goal is to create localized cultural dominance, then scale.

Key Responsibilities
1. Brand Strategy & Positioning
Refine and finalize core brand positioning

Develop the primary brand message / tagline

Define clear “billboard-level” messaging

Establish a coherent brand narrative across all channels

Ensure alignment across PR, events, influencers, and digital

We are currently exploring positioning around:

modern luxury champagne

low dosage / low sugar

“luxury without excess”

You will help pressure-test and sharpen this into a clear, ownable message.

2. Digital Marketing Leadership (Hands-On)
You will personally lead and manage digital marketing, including:

Meta / Instagram advertising

creative development and iteration

audience targeting and segmentation

conversion optimization

retargeting and funnel strategy

This is not advisory — we are looking for someone who can execute and own performance.

3. Messaging & Creative Testing
A core part of the role is to systematically test and refine brand messaging.

This includes:

A/B testing taglines and headlines

testing creative formats and hooks

identifying what drives engagement and conversion

translating winning messaging into broader brand usage

You should be comfortable combining:

creative instinct + data-driven decision making

4. Influencer & Content Amplification Strategy
Help define which influencers matter and why

Structure how events → content → paid ads connect

Turn organic content into high-performing paid creative

Build a repeatable content + distribution system

Ideal Background
We are looking for someone who has operated at the intersection of:

brand strategy + performance marketing

Strong preference for candidates with experience in:

celebrity‑backed brands

premium alcohol or luxury consumer products

hospitality / nightlife-driven brands

influencer-led brand building

You should understand both:

how luxury brands are perceived

how marketing actually drives revenue

What This Role Is NOT
Not a social media manager

Not a content calendar role

Not a pure strategist who doesn’t execute

We are looking for someone who can:

define the brand AND drive growth

Engagement
Initial 90-day engagement

Potential for longer-term role

Compensation flexible (monthly + performance or equity possible)

To Apply
Please include:

Brands you helped launch, position, or scale

Examples of digital campaigns you personally ran

Any experience with celebrity-backed or alcohol brands

A short written response (1–2 paragraphs):

If you were launching a premium champagne brand in the next 90 days, how would you approach:

defining the core message

testing positioning / taglines

building a digital campaign that drives early traction

Final Note
We are not looking for volume or activity.

We are looking for someone who can:

create clarity

build a system

drive real outcomes

• Question 1 Have you worked on a premium alcohol or celebrity‑backed brand? If so, describe your role.
• Question 2 Describe a brand positioning or messaging strategy you helped develop. What was the core idea and why did it work?
• Question 3 If you were launching a premium champagne brand in the next 90 days, how would you approach: defining the core message testing taglines building a digital campaign that drives early traction

We are seeking a talented logo creator to help establish a distinctive visual identity for our brand. The ideal candidate will possess a strong portfolio showcasing innovative logo designs across various industries. You'll collaborate closely with our team to understand our vision and translate it into a compelling logo that reflects our brand values. Strong communication skills and creativity are essential for this role. If you are passionate about design and have a keen eye for detail, we would love to see your work and discuss this opportunity further.

We are looking for an experienced Shopify E-commerce Growth Expert who can help us scale our online store using performance marketing and conversion optimization.

This role requires someone who understands the full e-commerce growth system — from Shopify store optimization to paid advertising on Meta (Facebook & Instagram) and Google Ads.

The ideal candidate should be able to increase revenue through strategic ad campaigns, data-driven optimization, and high-converting funnel improvements.

Responsibilities:

• Optimize our Shopify store for higher conversion rates
• Manage and scale Meta Ads (Facebook & Instagram) campaigns
• Create and optimize Google Ads campaigns for e-commerce
• Set up advanced tracking (Meta Pixel, Conversion API, GA4)
• Reduce customer acquisition cost (CAC) and increase ROAS
• Improve checkout funnel and landing page performance
• Perform creative testing and campaign scaling strategies

Requirements:

• Proven experience managing Shopify stores
• Strong expertise in Meta Ads and Google Ads
• Experience with conversion rate optimization (CRO)
• Knowledge of analytics, tracking, and data-driven marketing
• Ability to analyze campaign performance and scale profitable ads

Bonus Skills:

• Experience with personal brand product stores
• Funnel building and landing page optimization
• Creative strategy for ad campaigns

If you have successfully scaled Shopify stores and can demonstrate strong ROAS from paid advertising campaigns, we would love to work with you and Start your proposal with the word ‘ShopifyGrowth’ so I know you read the full job post and Start your proposal with the word ‘ShopifyGrowth’ so I know you read the full job post and start your proposal with yes word so i know you read the full job post.

Please include examples of Shopify stores or ad campaigns you have worked on in your proposal.

We are launching a new lifestyle and apparel brand and are looking for an experienced Go-To-Market (GTM) strategist and execution partner to help plan and launch across multiple digital platforms.

This role requires both strategic thinking and hands-on execution. We are looking for someone who can design the GTM strategy and also support execution during the early launch phase.

Our goal is to build a modern, digitally-native lifestyle and apparel brand with a strong online presence.

We plan to launch across platforms including:
• Amazon
• Shopify / Direct-to-consumer website
• Instagram / TikTok
• TikTok Shop
• Influencer and creator collaborations

⸻

Scope of Work

Phase 1 – GTM Strategy

Develop a clear launch strategy including:
• Target customer profile
• Brand positioning
• Competitive analysis
• Pricing strategy
• Hero product strategy
• Channel prioritization (Amazon vs Shopify vs Social)
• Launch roadmap and milestones
• Initial marketing strategy

⸻

Phase 2 – Platform Setup & Execution

Assist with execution across platforms:
• Amazon storefront strategy and listing optimization
• Shopify launch strategy
• Creative and content direction
• Influencer outreach strategy
• Social media launch plan
• Paid advertising testing (Amazon / Meta / TikTok)

⸻

Phase 3 – Growth Strategy

Develop a roadmap for scaling the brand including:
• Customer acquisition strategy
• Retention and repeat purchase strategy
• Content strategy
• Community building
• Brand partnerships

Deliverables
• GTM strategy document
• Launch roadmap and milestones
• Platform-specific growth plans
• Execution support during launch
• Weekly progress updates

⸻

Ideal Candidate

We are looking for someone who has:
• Experience launching consumer, lifestyle, or apparel brands
• Strong knowledge of Amazon and Shopify ecosystems
• Experience with social-media-driven brand growth
• Understanding of brand positioning and storytelling
• Ability to move from strategy to execution

Bonus if you have experience with:
• Lifestyle or fashion brands
• DTC brand launches
• Influencer marketing
• Amazon FBA launches

⸻

Project Type

Contract project with the possibility of long-term collaboration if the launch goes well.

⸻

When Applying

Please include:
1. Brands you have helped launch
2. Platforms you have worked on (Amazon / Shopify / TikTok etc.)
3. Examples of GTM strategies you executed
4. Links to brands or stores you helped build

• 1. Brand Launch Experience Describe a consumer, lifestyle, or apparel brand you helped launch. Which platforms were used (Amazon, Shopify, TikTok, etc.), and what results or growth were achieved in the first 6–12 months?
• 2. GTM Strategy Approach If launching a new lifestyle and apparel brand today with a limited budget, how would you structure the go-to-market strategy across Amazon, Shopify, and social media?
• 3. How do you use metrics to inform your strategy?
• 4. Execution Capability Which of these have you personally executed (not just advised): Amazon store setup/listings, Shopify launch, influencer campaigns, paid ads (Meta/TikTok/Amazon), product launch strategy? Briefly explain your role.

Hi — I’m looking for a creative partner who can help design a brand and website experience for a new project I’m building in the beauty industry.

I’ve been in the hair industry for over 20 years, and this project comes from years of mentoring artists throughout my career.

The website concept is important to me because it’s not meant to feel like a traditional education site or course platform.

I want it to feel like entering a world of mentorship.

The experience should guide the visitor through the site almost like reading a short story, where each page naturally leads to the next and builds curiosity, trust, and emotional connection.

The structure will follow a strategic funnel layout, but it should feel immersive and human — not like a sales funnel.

My goal is that by the time someone reaches the final call to action, they already feel like they’ve received value, clarity, and inspiration simply from reading the site.

Almost as if they’ve already been mentored through the experience itself.

The tone of the brand should feel:

• modern and editorial
• emotionally intelligent
• authentic and grounded
• culturally aware of Gen Z and emerging creatives
• confident but not corporate or pretentious

Visually I’m drawn to brands that feel like a mix of:

• editorial fashion sites
• creative agency portfolios
• thoughtful mentorship brands

The overall feeling should be immersive, inspiring, and human.

For this project I’m looking for help with:

• brand mood boards
• visual identity direction
• typography and color palette
• website layout concepts
• overall design system

If this type of storytelling-based website experience aligns with your work, I’d love to see your portfolio and explore working together.