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MAE THE LABEL - Logo Design Brief

Brand Name

MAE THE LABEL

Tagline

Made for Her

Brand Story

MAE THE LABEL was inspired by my daughter, Ada-Mae, but created for many girls like her.

The brand was born from a frustration that many girls’ activewear products are designed around a very narrow idea of what an athletic girl looks like. I want to create clothing that is comfortable, confidence-building, practical and thoughtfully designed for real girls.

The brand is not focused on elite performance, perfection or appearance. It is about movement, belonging, confidence and comfort.

MAE THE LABEL should feel inclusive, premium and timeless.

Target Audience to begin with

Primary:

* Girls aged 4–14
* Dance
* Cheerleading
* Gymnastics
* Acro
* Active children

Secondary:

* Parents seeking quality, thoughtfully designed activewear
* Girls who may not fit the traditional athletic mould
* Neurodivergent children and families who value comfort and function
* Would like brand to have potential for women's items in the future so I am not looking for anything that pigeonholes me

Brand Values

* Confidence
* Belonging
* Comfort
* Movement
* Inclusivity
* Quality
* Thoughtful design

The brand should feel quietly strong rather than loud or aggressive.

Desired Brand Personality

* Premium
* Modern
* Feminine
* Clean
* Sophisticated
* Warm
* Authentic
* Timeless

Avoid anything that feels:

* childish
* cartoon-like
* overly sporty
* overly trendy
* glittery
* cheer-specific

Design Direction

The logo should primarily be typography based.

I would like MAE to be the hero element.

Example:

MAE
THE LABEL

I am open to creative exploration, however I do not want obvious sports imagery.

Typography

Preference for:

* Elegant serif fonts
* Refined modern typography
* Luxury fashion-inspired branding
* Strong readability

Inspiration:

* Assembly Label
* The Bare Road
* Country Road
* Seed Heritage
* The Lullaby Club

Icons / Symbols - None

The logo must work beautifully without an icon.

Colour Direction

Primary:

* Black
* White

Secondary:

* Soft lavender
* Dusty lilac
* Muted purple accents

The logo should remain strong in a single-colour format.

Usage Requirements

The logo must work for:

* Clothing labels
* Woven labels
* Swing tags
* Embroidery
* Heat transfers
* Packaging
* Website
* Social media

Please provide:

* Primary logo
* Secondary logo
* Black version
* White version
* One-colour version
* Vector files (AI, EPS, SVG)
* Embroidery-friendly version

Overall Goal

Create a logo that feels like a premium Australian apparel brand first and an activewear brand second.

When someone sees MAE THE LABEL, I want them to feel:

“Thoughtfully designed for girls like her.”

Skills: Graphic Design, Logo Design, Photoshop, Illustrator, Branding, Typography, Adobe Illustrator, Adobe Photoshop

I need 5 distinct sticker/t-shirt designs, delivered as print-ready vector files in Adobe Illustrator. Once you're selected, I'll share a short description of each themed design along with logos and AI-generated images for reference — from there, you'll have full creative control to build something that looks great. Designs should work for both stickers and t-shirt prints, and will be used for team swag/giveaways..

Deliverables (for each of the 5 designs):

Native Adobe Illustrator file (.ai), fully vector, editable
Print-ready: outlined fonts, proper CMYK color build, appropriate bleed/safe area
Export set: print-ready PDF, SVG, and high-res transparent PNG
Single-color/one-spot version (for screen printing or embroidery use)

I'm launching KHARO, a contemporary luxury women's ready-to-wear brand designed and made in New York. The aesthetic is refined, feminine, and architectural. The brand draws inspiration from labels like Toteme, Khaite, Tom Ford, and St. Agni, with a strong emphasis on timeless typography, clean design, and understated luxury.

I'm looking for an experienced designer to create the brand logo package for KHARO. Deliverables include:

Primary typographic wordmark/logo
Secondary logo variation (if appropriate)
Optional monogram
Typography recommendations
Neutral color palette
Black, white, and one-color logo versions
Basic logo usage guide
Woven neck label mockup
Hangtag mockup
Final files in AI, EPS, SVG, PDF, PNG, and JPG formats with full commercial rights

Experience designing for fashion, luxury, beauty, or lifestyle brands is strongly preferred. Shopify experience is a plus, as I'd like the logo and typography to work seamlessly within my Shopify storefront.

I’m creating women’s work pants for tradeswomen with a small waist and fuller hips/bums. I need someone to design a flattering, durable fit, create technical packs, and source materials. The ideal candidate will have experience in creating patterns for women's clothing, particularly for workwear. The job requires an intermediate level of proficiency in design and pattern making.

I need an experienced textile production artist to convert a detailed, 8-color photographic camouflage artwork into a flawless seamless repeat tile. The ideal candidate will have a strong background in textile design and production, ensuring the final product is of high quality and suitable for various applications. Attention to detail and the ability to work with complex patterns are essential.

I created an image on ChatGPT that I like. See attached "Take Courage" slides. I need somebody to duplicate it, and create it as a file that can then be edited according to various needs. For example, I need a square version (1:1 aspect ratio) and a rectangular version. It also needs to be high resolution so that it can be printed as a large 8'x8' banner.

I can provide images of each of the five people on the image, but there are also many images available online. Ideally the final version would not simply be a duplicate of the person from the image, but modified slightly (for example, smiling, or looking away from the camera, etc.). This can be done by AI as long as the final version does not have any of the stereotypical traits of AI.

I’m looking for a reliable virtual assistant who can take full ownership of creating fresh, engaging content for my Instagram account. Your focus will be on developing post-ready assets that align with my brand voice and help grow reach and engagement.

What I need from you:
• Research-driven ideas turned into polished visuals and captions, delivered in editable format (Canva, Adobe Photoshop/Illustrator, or comparable tools).
• Captions written with strategic hashtags and a strong call-to-action.
• A short rationale for each piece so I understand the creative direction and how it supports our goals.

I’ll supply brand guidelines, past posts, and any raw material I already have. From there, you propose concepts, iterate quickly on feedback, and hand over final creatives ready for upload.

If you have a solid grasp of current Instagram trends, storytelling, and visual design, I’d love to see a link to your portfolio or a couple of recent posts you’ve produced.

Skills: Graphic Design, Adobe Illustrator, Social Media Management, Instagram Marketing, Content Creation, Canva, Visual Design, Adobe Photoshop

I have a scanned image of a single-page document where the lower half is cropped out. I need that missing portion rebuilt so I end up with a clean, full-page PDF that looks as though it was never damaged.

What the job involves
• Replicate the visible top section exactly as it appears, retaining its layout, margins and overall typography.
• Add the missing lower half: it contains only text, no graphics, and must follow the same font family, size, line spacing and alignment found in the upper portion.
• Deliver the finished file as a print-ready, vector-based PDF (not a bitmap embed) so the text remains searchable and crisp at any zoom level.

Assets I will provide
• The original scan (JPEG/PNG).
• The exact wording that belongs in the missing area so you can typeset it correctly.

Acceptance criteria
1. Page dimensions and margin widths match the source image.
2. Font and paragraph styling are visually indistinguishable from the original.
3. No artifacts or pixelation; the PDF passes an OCR test with accurate, selectable text throughout.

Skills: Graphic Design, Photoshop, Illustrator, PDF, Adobe InDesign, Adobe Illustrator, Adobe Acrobat, Print Design

About us
Divij Bespoke is an established bespoke tailoring house serving an international clientele of repeat customers — custom suits and dress shirts, made to measure, with a traveling-tailor tradition behind the brand. We're relaunching our digital presence with a new e-commerce experience and need a senior designer who lives and breathes quiet luxury.

The aesthetic bar
Think Loro Piana, Brunello Cucinelli, The Row: restrained serif/sans pairing (we use Playfair Display + Manrope), generous whitespace, hairline rules, sharp corners, no gimmicks. If your portfolio is SaaS gradients and rounded cards, this isn't the fit. If it's editorial fashion and premium print, we should talk.

What you'll do

Design campaign and landing-page visuals for paid and organic channels (hero imagery direction, layout comps, ad creative sets)
Art-direct and retouch product/fabric photography and editorial imagery
Produce email templates, lookbook layouts, and social creative within our existing design system
Occasionally extend the design system itself (new components, iconography) — you'll work from our token/type spec, not reinvent it
Must-haves

7+ years designing for fashion, luxury, or premium editorial brands (portfolio required — we will look at typography first)
Fluent in Figma; strong photo retouching (Photoshop or equivalent)
Real ad-creative experience: you know what a Meta/Google creative set needs, not just what looks good
Comfortable working async with a fast-moving dev team; you deliver measured specs, not "roughly like this"
Screening questions

Link the two portfolio pieces closest to quiet-luxury fashion. What typographic decisions did you make and why?
Describe a time you designed within a strict existing design system. How did you handle wanting to break it?
What's your weekly availability and timezone overlap with US Pacific or Hong Kong Timezone?

I’m looking for a creative graphic designer to help develop a professional logo for my company, AutoBrokerBoyz, and occasionally create social media posts for Instagram and Facebook.

The main reason I’m hiring a designer is because I do not want AI slop generated logos, templates, or social media graphics. I’m looking for someone who can develop original ideas, sketch concepts, and create designs from scratch that fit my company’s identity.

AutoBrokerBoyz is an automotive consulting business that helps customers find vehicles, negotiate pricing, maximize their trade-in value, and make the car-buying process easier.

What I Need:

An original AutoBrokerBoyz logo created from scratch
Multiple logo concepts to choose from
Revisions based on feedback
Final logo files in vector and high-resolution formats
Versions that work on social media, clothing, business cards, and marketing materials
Occasional Instagram and Facebook graphics for vehicle deals, customer deliveries, promotions, announcements, and other business content

Important Requirements:

No AI generated designs
No premade logo templates
No copied or slightly modified designs
All work must be original and created specifically for AutoBrokerBoyz
Strong typography and branding skills
Experience creating automotive or modern business branding is preferred
Ability to understand feedback and make revisions
Reliable communication and reasonable turnaround times

Please include examples of logos and social media graphics you have personally created. Also briefly explain your design process and how you develop original concepts.

This could become an ongoing working relationship for the right designer, since I will occasionally need new graphics for Instagram and Facebook.

I need my JPEG logo converted to vector format. The final files should be provided in AI, EPS, and SVG formats.

Requirements:
- Convert existing JPEG logo to vector
- No design modifications needed
- Deliver in AI, EPS, SVG formats

Ideal Skills and Experience:
- Proficiency in vector graphic software (Adobe Illustrator, etc.)
- Experience with logo conversion
- Attention to detail and accuracy

Skills: Graphic Design, Illustrator, Vectorization, Adobe Illustrator, Adobe Creative Cloud, Adobe Photoshop, Vector Design

We are seeking a creative freelancer to produce engaging AI UGC videos. The ideal candidate will have experience in video editing and graphic design, with a strong understanding of AI tools. Responsibilities include creating visually appealing content that aligns with our brand's vision and resonates with our audience. If you have a passion for storytelling through video and are proficient in Adobe Illustrator, we would love to hear from you!

I need a designer to create a vector format design for a customized twilly for my wedding. The design should be ready for manufacturing. The ideal candidate will have experience in vector graphics and be able to deliver a high-quality design within a short timeframe.

I have an existing logo that is currently locked in a raster file, and I need it redrawn as a clean, fully-scalable vector for ongoing business branding. I will supply the original artwork.

The job is straightforward: replicate the design faithfully, preserve the color palette as closely as possible, remove black background and deliver it back in industry-standard vector formats. For day-to-day production needs include EPS, SVG, and high-resolution PDF exports.

Acceptance criteria
• The final image is able to be sized and utilized for clear dtf transfer printing up to 15 inches on shirts, etc.

Skills: Graphic Design, Logo Design, Photoshop, Illustrator, Vectorization, Adobe Illustrator, Adobe Creative Cloud, Vector Design

I’m getting ready to launch a fusion ramen + pasta shop in Sydney and want the brand to pop right from day one. I need a marketing-focused creative who can craft a colorful, vibrant identity that captures the playful mix of Japanese and Italian comfort food.

Here’s what I’m after:
• A distinctive logo delivered in vector (AI/SVG) and web-ready (PNG/JPG) formats, plus a monochrome version for versatile use.
• Cohesive social-media graphics—profile, header and 3–4 reusable post templates—optimized for Instagram and Facebook.

The palette should feel bold and lively without drifting into chaos; think energetic tones that still let food photography shine. I’ll share mood-boards, store photos and sample menu copy as soon as we start, and I’m happy to iterate quickly on sketches before moving to finals.

Success looks like a logo that’s instantly recognizable on our shopfront and feeds, matched with social assets I can drop content into the moment we announce opening day.

If this sounds like your wheelhouse, show me relevant work where you’ve combined bright color with playful food or hospitality themes, and let’s build a mouth-watering brand together.

Skills: Graphic Design, Logo Design, Photoshop, Illustrator, Branding, Social Media Marketing, Adobe Illustrator, Adobe Photoshop

I need a content creator and graphic designer for a clothing shop on Facebook and Instagram. The role involves creating engaging content and designing product images to attract customers. The ideal candidate should have experience in social media marketing and graphic design, with a strong portfolio showcasing previous work. This is a part-time position with a project duration of 1 to 3 months.

Edit and update the Boundless Product Guide (24-page document). All source files, linked high-resolution images/assets, and fonts are available and will be shared securely once hired.

What I need: Professional page edits/updates to the existing InDesign layout while preserving the clean, high-end product-catalog look, typography, color management, bleeds, and print specifications.
Maintain consistency across all pages (format, product information, technical drawings, product images, and fonts).

Deliverables: Updated native InDesign files (.indd + .idml for compatibility)
Packaged folder with all links and fonts
Print-ready PDF (with bleeds/crop marks)
Optional: short notes or screen-share walkthrough explaining the key changes so I can learn the techniques used

Requirements: Proven experience with multi-page product guides, catalogs, or technical/print marketing materials in Adobe InDesign

Strong portfolio showing similar clean, professional product layouts

Comfortable working with existing packaged files and complex linked assets

Excellent English communication and attention to detail

Please include in your proposal: Links to 2–3 relevant product guide samples
Your estimated turnaround time
Fixed-price or hourly rate
Confirmation that you can work with the provided source package

I will provide a detailed list of the exact text, image, or layout changes as soon as we start. Looking forward to working with a reliable InDesign professional. There will be general edits, and pages will be deleted and added. I'm looking to develop a relationship. We have consistent work, including new design projects and edits.

Thank you
David

I am looking for an experienced Adobe Illustrator designer to recreate the ornamental floral pattern shown in the attached reference image.

This is not a creative design project. I need the pattern to be reproduced as faithfully as possible for embossing on a luxury perfume box.

Skills: Graphic Design, Logo Design, Illustrator, Illustration, Visual Arts, Adobe Illustrator, Packaging Design, 2D Drawing, Pattern Design, Vector Design

I’m preparing a series of product-focused posters and need them designed in a clean, professional style. Each poster must clearly showcase the product while also featuring three key event details: the date and time of the launch, the venue location, and our guest speakers or performers.

Visual hierarchy is important—product first, supporting information second—so the layout should guide the viewer naturally from image to details. I’ll supply photography, logos, and the exact wording; your task is to craft an eye-catching composition, choose complementary fonts and colours, and deliver press-ready artwork.

Deliverables
• Print-ready PDFs (A2 and A3, 300 dpi, CMYK)
• Source files in Adobe Illustrator or InDesign
• A web-optimised PNG for social sharing

Files must be ready for a commercial printer with 3 mm bleed and crop marks. I’ll confirm copy and imagery once the initial concept is approved, and I’m happy to provide quick feedback so we can turn this around efficiently.

Skills: Graphic Design, Photoshop, Illustrator, Adobe InDesign, Poster Design, Adobe Illustrator, Visual Design, Print Design

I have an AI concept that I love and need it professionally recreated as original vector artwork for commercial use. Overall Style

* Fun, whimsical mascot logo
* Clean enough for professional medical branding
* High-end but approachable
* Vector artwork (not an AI trace)

Dolphin

* Cartoon bottlenose dolphin
* Friendly smile
* Slightly shortened snout (as shown in the concept)
* Gray and white body
* Bold black outlines
* Bright pink tongue
* Bright hot-pink sunglass frames
* Black sunglass lenses
* Long sunglass arms that wrap behind the head under the scrub cap

Medical Details

* Black surgical scrub cap
* White EKG pattern on the cap
* Black stethoscope around the neck
* Metallic chestpiece is okay
* No water splash
* No hearts
* No fleur-de-lis

Typography

* “Deep South” in elegant script similar to the supplied concept
* Satin gold (not metallic/chrome)
* “ANESTHESIA” in spaced uppercase letters below
* Gold horizontal accent lines

Deliverables

Please provide:

* Adobe Illustrator (.AI)
* SVG
* EPS
* PDF
* Transparent PNG (4000 px wide)
* Black-only version
* White-only version
* Full-color version
* Embroidery-friendly simplified version
* Icon version (dolphin only)
* Horizontal logo
* Stacked logo
* Color palette
* Font information

Please transfer all copyright to me upon completion.

Skills: Graphic Design, Logo Design, Illustrator, Typography, Illustration, Adobe Illustrator, Vector Design, Character Design

We're building HEAT Health, a modern AI-powered healthcare startup focused on longevity and preventive medicine. We're looking for someone to design and build a clean, premium landing page—not a full website.
The landing page should include:
Modern, high-end design
Mobile responsive
Fast loading
Clear call-to-actions
Contact/waitlist form
Built in Webflow, Framer, or another modern platform
Experience designing for healthcare, wellness, AI, or SaaS companies is a big plus.
Please include examples of landing pages you've designed (especially healthcare, startup, or premium consumer brands).

We're launching a new premium skincare line from an established natural-ingredients brand. The hero product is a moisturizer formulated with a specialty active ingredient, launching on Amazon US. We have a draft logo, a locked technical dieline for the jar and carton, and a rough packaging direction. We need a designer to take this from concept to print-ready.

Three phases — prefer one freelancer for all three, but will consider splitting if you're a specialist (e.g., logo-only, or production/prepress-only).

Phase 1 — Logo Refinement We have a working logo (wordmark + icon, raster only). Needs professional finishing (however will accept suggestions for modifications / redesign - this logo was created by a non designer playing with AI design tools):

Clean vector rebuild
Typography/kerning refinement
Icon refinement (weight, proportion, alignment)
Locked color palette (hex + Pantone equivalents)
Mini usage guide: clear space, minimum size, lockups, light/dark versions

Phase 2 — Packaging Concept Design Direction is roughly set; however we do not necessarily need to follow this direction; I was only playing around with an AI tool to make a decision on jar colour (frosted versus amber). Very interested in the designer's interpretation of the brief and suggested direction(s).

Jar: frosted white glass, aluminum screw lid
Label: a blue accent color block required — must read clearly as an Amazon thumbnail, not just a tint. Full concept + at least 2 directional variations
Carton: complementary design carrying the same logo, color block, and label hierarchy
3D mockup renders required: photoreal renders of the jar (label applied) and assembled carton, on-white, Amazon-listing quality.

Phase 3 — Print-Ready Production Files using provided die lines.

Primary (label): silkscreen printed directly onto frosted glass, 1-color PMS, opaque gloss
Secondary (carton): flap box, offset print, 2-color Pantone, matte lamination, blind emboss (2 areas)
Files delivered vector, correct color mode, dieline-accurate, properly layered, in AI/PDF

Ideal skills

Cosmetics/skincare packaging design (jar + box)
Comfortable working from a locked technical dieline supplied by a packaging house
Prepress knowledge: silkscreen-on-glass, offset printing, emboss finishing
Adobe Illustrator required; portfolio should show comparable premium/clinical skincare SKUs

To apply, please include

2–3 examples of jar or tube skincare packaging you've taken to print (not just concept renders)
Confirmation you can work with dielines and deliver production-ready files
Estimated timeline per phase

I need transparent images created for my logo and higher resolution versions for printing on garments. The task requires proficiency in graphic design software to ensure high-quality output. The ideal candidate will have experience in logo design and be able to deliver both transparent and high-resolution images suitable for printing.

I need an experienced logo design expert who can redesign my logo typography to be bold and more professional. The task needs to be completed urgently, as I require it to be done today. The ideal candidate should have a strong portfolio in logo design and typography.

We are seeking a talented designer to help create a new shoes/footwear brand. The ideal candidate will have experience in footwear design and be able to create a brand identity that stands out in the market. Responsibilities include designing shoe models, creating brand logos, and developing a cohesive brand aesthetic. The designer should be able to work independently and deliver high-quality designs within the specified timeframe. Also have an idea about barefoot shoes

We are seeking a talented designer to create a logo and business cards for our pet care company. The ideal candidate will have experience in graphic design and a keen eye for detail. The logo should be modern, professional, and reflect the caring nature of our business. The business cards should complement the logo and include essential contact information. If you have a portfolio showcasing similar work, we would love to see it!

I want someone to create images and posts of my personal training business. I train kids and adults. I do strength and conditioning training for teams as well as individual.

I am looking for an experienced apparel technical designer to help create a starter tech pack/concept package for a changing poncho. The goal is to create a professional document that can be sent to manufacturers for sourcing and initial production discussions.

Please do not apply if your experience is limited to creating fashion illustrations only. I need someone who understands how garments are actually manufactured and can communicate technical details to a factory.

Deliverables:
Front/back technical flat sketches
Product design breakdown
Basic construction details
Materials/fabric
Measurement/spec sheet

Please include:
-Examples of previous tech packs you have created
-Your estimated cost and timeline
-Any questions you would need answered before starting

This project is for the initial development stage. If the concept moves forward, there may be opportunities for additional work including revisions, and production support.

I’m ready to give my current logo a fresh, contemporary look and need a designer who can transform the existing mark into something unmistakably modern. I don’t want to lose brand recognition, so the core idea should remain, but the execution must feel current and bold.

Here’s what I’m aiming for:
• A clean, modern aesthetic—think crisp lines, balanced shapes, and typography that feels up-to-date.
• I’m open on specifics such as geometric, abstract, or flat elements if they serve the concept well.
• Color palette is flexible too; propose what best supports the refreshed design while staying true to our brand personality.

Deliverables I’ll need:
• Primary logo in vector format (AI, EPS, SVG).
• Transparent PNGs in multiple sizes for web and social media.
• A simple usage guide outlining colors, typefaces, and spacing so the team can apply the new mark consistently.

Please share a quick outline of your approach and links to 2–3 modern logo projects you’ve completed recently. If you have any clarifying questions about the brand or direction, feel free to ask—I’m keen to collaborate for a result we’re both proud of.

Skills: Graphic Design, Logo Design, Photoshop, Illustrator, Branding, Adobe Illustrator, Visual Design, Vector Design

I need an elegant logo that reflects the values of my modest apparel brand—grace, refinement, and timeless style. The finished mark should work in two ways: as a sophisticated word-based signature of the brand name and as a complementary icon that can stand alone on garment labels, social media avatars, and packaging.

Logo should have some personal touch of 'orchids'. Because the owner loves orchids.

While the overall feel must stay firmly elegant rather than minimalist or ultra-modern, I’m open to your creative interpretation of typography, negative space, and subtle symbolism that conveys modesty and confidence without cliché.

Brand colors and exact wording will be shared once we begin, but please design with versatility in mind so the logo looks equally strong in color, black, and white.

Deliverables
• Vector formats (AI, EPS, SVG) plus high-resolution PNG/JPEG
• Horizontal and stacked configurations
• Color, black, and white versions
• A short style sheet summarizing fonts and color codes

Acceptance criteria
• Clean, scalable artwork with no stray points or raster text
• Clear readability at small sizes
• Icon and wordmark must function independently as well as together

If your portfolio already shows elegant fashion or lifestyle branding, feel free to point me to those examples so I can get a sense of your aesthetic. I look forward to seeing your ideas come to life.

Skills: Graphic Design, Logo Design, Photoshop, Illustrator, Branding, Typography, Adobe Illustrator, Adobe Photoshop

We are looking for a few different options for a new logo. I have attached some rough mock ups and would like to see what you are able to do with them. We would like different version for like social media profile photos, marketing, and website. I have also included a tree from the community of Kenya that we would like to come out of the book. Also having the map of Kenya behind the book and tree. I have also attached our branding card with colors.