A/B Testing for Optimal Project Selection

We operate two established cleaning service businesses in Australia and are looking for a high-level Performance Marketing & Growth Manager to take full ownership of our digital acquisition system.

This is not a basic ad management role — we are looking for a growth-focused strategist who can build, scale, and optimize a predictable lead generation engine with measurable ROI.

🎯 Role Objective
Your primary responsibility is to increase qualified leads, improve conversion rates, and maximize ROI from paid and organic channels across Google and Meta platforms, while strengthening our local online presence.

You will be responsible for both strategy and execution, including funnel optimization and performance tracking.

🧠 Key Responsibilities

📊 Paid Advertising (Core Focus)
- Plan, manage, and optimize Google Ads campaigns (Search, Performance Max, Local Services if applicable)
- Create, manage, and scale Meta (Facebook & Instagram) lead generation campaigns
- Continuously improve CPA, ROAS, and lead quality
- Conduct A/B testing for ads, audiences, and creatives

🌐 Local SEO & Organic Growth
- Improve Google Business Profile rankings and visibility
- Optimize local SEO strategy (on-page + off-page)
- Build systems to increase map pack rankings and local search visibility

🔧 Tracking & Analytics
- Set up and manage GA4, Google Tag Manager, and conversion tracking
- Ensure accurate attribution across all channels
- Build dashboards for performance monitoring

📈 Funnel & Conversion Optimization
- Improve landing page performance and conversion rates
- Analyze user behavior and lead quality
- Optimize full customer journey from click → booking

📢 Reporting & Strategy
- Provide weekly performance reports
- Deliver actionable insights and scaling recommendations
- Identify growth opportunities and inefficiencies

🧾 Requirements
- Proven experience with Google Ads & Meta Ads at scale
- Strong understanding of local service business marketing
- Hands-on experience with lead generation campaigns
- Deep knowledge of conversion tracking (GA4, GTM, pixels)
- Strong analytical and ROI-driven mindset
- Ability to work independently with minimal supervision
- Excellent communication and reporting skills

⭐ Nice to Have
- Experience with cleaning, home services, or local service industries
- Experience scaling campaigns in Australia, UK, or US markets
- Funnel building or landing page optimization skills
- Experience with CRM or booking systems

💼 Project Details
- Hourly Rate: $10 – $15/hr
- Commitment: 30+ hours/week
- Duration: Long-term (6+ months, ongoing potential)
- Remote position

📌 To Apply, Please Include:
- Examples of similar local lead generation projects
- Measurable results:
• ROAS / CPA improvements
• Lead volume growth
• Conversion rate improvements
- Your strategy for scaling a local cleaning business
- Any relevant experience in home services / local SEO

🚀 Ideal Candidate
We are looking for a proactive growth partner, not just an ad operator. Someone who understands how to connect ads, tracking, funnels, conversions, and revenue growth while taking ownership of performance outcomes.

If you are data-driven and experienced in scaling local businesses through performance marketing, we would love to work with you long-term.

Key Responsibilities
Paid Media Management
Plan, launch, and optimize campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), Email Marketing, and TikTok Ads.
Own full-funnel strategy from awareness through conversion, including audience segmentation, bid strategy, budget pacing, and A/B testing.
Monitor daily performance; proactively identify anomalies and implement corrective actions to protect ROAS and CPAs.
Scale winning campaigns while maintaining efficiency targets, balancing aggressive growth with budget discipline.
Stay current with platform algorithm updates, beta features, and ad policy changes across all three platforms.

Reporting & Analytics
Build and maintain performance dashboards (Google Looker Studio, Meta Ads Manager, or equivalent) with clear KPI tracking.
Deliver weekly, monthly, and quarterly reports to stakeholders — translating complex data into plain-language insights and recommendations.
Leverage AI tools (e.g., ChatGPT, Claude, Gemini) to automate routine reporting tasks, surface trends, and generate narrative summaries.
Run attribution analysis and assist with multi-touch modelling to accurately assess channel contribution.
Conduct competitive analysis and benchmark performance against industry standards.

Creative Strategy & Direction
Develop creative briefs informed by performance data — identifying winning hooks, formats, and messaging angles for each platform.
Suggest ad creative concepts (static, video, carousel, UGC-style) grounded in audience insights and proven creative frameworks.
Partner with designers and video editors (or use AI generation tools) to produce and iterate on ad creatives rapidly.
Run structured creative testing to identify top-performing visuals, copy, and CTAs, and systematise learnings.
Stay ahead of TikTok creative trends, Meta Reels formats, and YouTube Shorts best practices to keep creative fresh and native-feeling.

Email Marketing
Plan and execute email marketing campaigns including newsletters, promotional sends, drip sequences, and lifecycle flows.
Manage and grow the email list through segmentation, list hygiene, and integration with paid media audiences for retargeting and suppression.
Write or brief compelling email copy and work with designers on templates that align with active ad creative.
Monitor deliverability, open rates, click-through rates, and revenue attribution; run A/B tests on subject lines, CTAs, and send times.
Leverage AI tools to personalise email content at scale and automate triggered send logic.

AI & Automation
Integrate AI tools into campaign workflows, from copy generation and creative ideation to bid management and audience research.
Use prompt engineering and AI-assisted analysis to accelerate decision-making and reduce manual workload.
Identify and pilot emerging AI/automation tools that can improve team efficiency or campaign performance.

We’re looking for a talented designer to create high-converting App Store screenshots, app icons, and Custom Product Pages (CPPs) for our subscription-based utility apps.

We currently have 5+ active iOS apps and need ongoing design support for:

* App Store screenshots
* App icons
* Custom Product Pages (CPP)
* Localization-ready screenshot variations
* A/B testing creatives

Our apps are focused on utility categories such as productivity, car dashboard, printing, security, and tools.

Requirements:

* Strong understanding of the iOS ecosystem and App Store design trends
* Experience designing App Store screenshots that improve conversion rates
* Ability to create premium Apple-style visuals
* Experience with CPP workflows is a big plus
* Understanding of subscription/mobile app businesses
* Must send previous App Store screenshot/icon work with application

Important:
Please include portfolio/examples of App Store screenshots, icons, or mobile app marketing creatives with your application.

Applicants without relevant examples may not be considered.

We prefer designers who understand modern iOS UI/UX and Apple-style aesthetics.

This is long-term ongoing work across multiple apps and experiments.

Hello!

I'd like to invite you to take a look at the job I've posted. Please submit a proposal if you're available and interested. can you also show some work that you made in the past aswell. please for funnelish

Winston H.

We are looking for an experienced Google Ads specialist to help generate qualified inbound leads for Enlight Lab — a technology consulting and product development company focused on high-value B2B services.

This is not an eCommerce or local business ads role. We need someone who understands how to market technical consulting services to founders, startups, and business decision-makers.

Our Services:
• MVP Development
• AI Consulting & AI Integration
• CTO as a Service
• Data Engineering
• Product Architecture & Technical Consulting

Current Situation:
We have run campaigns before and generated clicks, but lead quality and conversion consistency have been weak. We need someone who can audit what exists, identify where intent is being lost, and rebuild campaigns around actual business outcomes.

Scope of Work:
• Full Google Ads account audit
• Keyword strategy focused on commercial B2B intent
• Search campaign setup and optimisation
• Ad copywriting tailored to technical buyers and founders
• Negative keyword strategy to reduce irrelevant traffic
• Conversion tracking setup/refinement using:

GA4
Google Tag Manager
CRM integrations
Form and call tracking
• Landing page recommendations to improve conversion rates
• A/B testing across:
Headlines
Ad groups
Bidding strategies
Landing pages
• Weekly optimisation focused on lowering CPA and improving lead quality

What We Care About:
We do not care about impressions, traffic volume, or vanity metrics.

We care about:
• Qualified business leads
• Founder / decision-maker enquiries
• Lower customer acquisition cost
• High-intent inbound opportunities

Ideal Candidate:
• Proven experience running Google Ads for:

Software development agencies
SaaS companies
AI consulting firms
B2B service businesses
Technical consulting companies
• Strong understanding of:
Search intent
B2B lead funnels
CAC and CPL optimisation
Technical service positioning
• Ability to work with limited but focused budgets efficiently

When Applying, Please Include:
• Relevant case studies
• Industries you’ve worked with
• Typical CPL achieved
• Monthly budgets managed
• What strategy you would use for our services
• Examples of campaigns that generated qualified B2B leads

Important:
Generic PPC proposals will be ignored.

We are specifically looking for someone who understands high-ticket technical services and can generate qualified business opportunities — not just clicks.

Skills: Google Adwords, Analytics, Lead Generation, Google Ads

I’m ready to scale my B2C customer base and I need an expert who can build and run a cohesive lead-generation engine across Facebook, Instagram, and Google. My priority channels are high-impact social media campaigns paired with solid SEO and content marketing that attracts, nurtures, and converts new prospects into qualified leads.

Here’s how I picture the collaboration:
• Strategy – Audit my current online presence, identify buyer personas, and map a content-and-ad funnel suited to each platform.
• Content & SEO – Produce or repurpose search-optimised articles, short-form social posts, and on-page tweaks that drive organic traffic and engagement.
• Paid Social – Set up and manage Facebook & Instagram Ads (pixel installation, campaign structure, creative, audience targeting, A/B testing).
• Google Visibility – Optimise for search intent, craft high-converting landing pages, and, if needed, run focused Google Ads to capture demand.
• Tracking & Reporting – Implement GA4 and platform analytics, monitor CPL/CPA, and deliver concise weekly performance reports with next-step recommendations.

Acceptance criteria:
1. Campaigns go live within two weeks of project start.
2. Attribution is correctly configured so every lead is traceable to its source.
3. A minimum agreed-upon volume of qualified leads is achieved by the end of the first full month, backed by transparent metrics.

If you have a proven record turning social and search traffic into measurable B2C growth, I’d love to see your plan and relevant case studies.

Skills: Internet Marketing, SEO, Google Adwords, Facebook Marketing, Social Media Marketing, Content Marketing, Lead Generation, Facebook Ads

We are seeking a highly experienced, data-driven Senior Media Buyer to join our growth-oriented team. In this role, you will take full ownership of our digital advertising strategy, executing and scaling high-performing campaigns that drive measurable business growth. The ideal candidate has a proven track record of managing significant budgets and converting complex data into actionable optimization strategies.

Key Responsibilities:

Campaign Management: Plan, set up, and execute end-to-end paid advertising campaigns across multiple digital networks, ensuring alignment with overall business objectives.

Data Analysis & Optimization: Continuously monitor, analyze, and report on campaign performance metrics (ROAS, CPA, CTR, CPC) to identify scaling opportunities and efficiency leaks.

A/B Testing: Design and implement rigorous testing frameworks for creative assets, ad copy, landing pages, and audience targeting to boost conversion rates.

Budget Allocation: Strategically manage and distribute advertising budgets to maximize Return on Investment (ROI) and minimize wasted spend.

Reporting: Build and maintain clear, data-driven dashboards to communicate performance insights and strategic next steps to stakeholders.

Requirements & Qualifications:

Experience: 3+ years of proven, hands-on experience as a Media Buyer or Performance Marketing Specialist managing digital ad campaigns.

Platform Expertise: Advanced, deep-dive knowledge of Meta Ads (Facebook/Instagram) and Google Ads (Search, Performance Max, Display, YouTube) is strictly essential.

Analytical Skills: Strong proficiency in data analysis tools (such as Google Analytics 4, Looker Studio, or Excel) with a sharp ability to translate raw metrics into growth strategies.

Mindset: Highly analytical, detail-oriented, and proactive, with a passion for creative problem-solving and staying ahead of industry trends.

I need to update my website, possibly create a new one, and develop landing pages. Additionally, I want to create ads to drive traffic to these landing pages and perform A/B testing. The ideal candidate should have experience in web development and digital marketing.

• Describe your level of frustration with constant iterations, changes, and A/B testing everything?
• Describe your recent experience with similar projects
• Include a link to your GitHub profile and/or website
• Describe your approach to testing and improving QA

Marketing help with my brands landing pages and social media

Book Marketing Manager — End-to-End Sales Growth for Spiritual Author (Long-Term Engagement)
About the Project
I represent Santosha Tantra, an author whose body of work spans spiritual novels, short stories, contemplative non-fiction, art books, and poetry. The author currently has 6 books self-published on Amazon and will publish approximately one new book per month going forward. You can explore the work, voice, and visual world at www.santoshatantra.org, and find all the books on Amazon by searching "Santosha Tantra". I'd encourage you to look at both before applying.
The catalog sits at the intersection of spirituality, literary fiction, art, and poetry — a niche audience that is real, engaged, and reachable when marketing is done with sensitivity and craft.
The Role
I'm looking for one experienced person (or a tight team) to take end-to-end ownership of sales growth across the entire catalog and every new release going forward. This is an ongoing role with real ownership, not a one-off campaign.

A few honest things up front:
• I represent the author, and my own bandwidth on this is limited. I need someone who can run this independently — proposing the plan, executing it, and reporting back — not someone I have to direct day-to-day.
• I am new to book marketing myself. I'm looking for a thought partner who brings strategic ideas, creative instincts, and a point of view I don't yet have. The strongest applicants will pitch me their approach rather than ask me what I want.
• You should genuinely resonate with the material. This is contemplative, spiritual, art-driven work, and it needs marketing that respects the tone. If the books speak to you, you'll do this far better than someone treating it as a generic catalog.

This is a long-term engagement beginning with a 60-day paid trial to confirm fit, then continuing for at least the remainder of 2026 with the expectation of an ongoing relationship.

Our Goal Right Now
The priority is to sell as many books as possible and build readership — not to be profitable initially. I'm willing to spend aggressively on ads, run loss-leading promotions, and prioritize visibility, reviews, and reach over per-unit margin.
Scope: the immediate focus is the existing 6 books on Amazon. Launch management for new monthly releases — pre-orders, ARC programs, launch-week campaigns — will come down the road, once the current catalog has real traction. Once that momentum is in place, we'll also shift the lens toward profitability — but those are later conversations.

What You'll Own
Strategy
• Develop and maintain an overall marketing strategy across the catalog
• Triage the catalog. Propose which 1–2 books are most likely to gain real traction first, lead with those, and cross-sell into the rest. The 6 books span different genres — they shouldn't all get equal weight or spend.
• Month 1 = foundation audit and fixes before scaling spend: blurbs, A+ Content, categories, keywords, look-inside hooks. Get the books ready to convert before pouring money into ads.
• Build review counts aggressively. Spiritual and literary work lives on social proof. ARC programs (BookSprout, BookSirens, Voracious Readers), Pubby, and Goodreads giveaways are first-month priorities.
• Define KPIs (ROAS, sales velocity, list growth, review count) and report against them
Paid Advertising
• Amazon Ads (Sponsored Products, Sponsored Brands, Lockscreen) — full lifecycle: keyword research, campaign builds, bid management, A/B testing, scaling winners
• Meta Ads (Facebook + Instagram) — audience research, creative briefing, copywriting, testing, optimization
• Pinterest Ads — strong fit for art books and spiritual/contemplative content (visual, intent-driven, high purchase signal).
• BookBub Ads, TikTok, or other channels where they fit the audience
• Manage the ad budget responsibly (see below) and report spend vs. results monthly
Amazon / KDP Optimization
• Titles, subtitles, descriptions, A+ Content, categories, keywords, series setup
• Pricing strategy across e-book, paperback, and (if we add it) hardcover
Outreach & Relationship Building
• Identify and reach out to aligned authors, reviewers, bookstagrammers, BookTok creators, YouTube book channels, and influencers in the spirituality / poetry / art / literary fiction space
• Pitch the books for reviews, mentions, recommendations, and cross-promotion (not author interviews — see constraint above)
• Build and maintain ongoing relationships with people who can recommend the work
Author Platform
• Goodreads, BookBub, and Amazon Author Central profile management
• Build and grow an email list / newsletter.
• Light coordination with the author's Instagram presence as it relates to book promotion
Operations & Coordination (the "keep me sane" bucket)
• Track all marketing-related expenses: ad spend across channels, tool subscriptions, vendor invoices. Deliver a clean monthly summary.
• Maintain an outreach pipeline / lightweight CRM — who's been contacted, who's responded, what's the next touch. Relationships die when this isn't tracked.
• Run the ARC / review program: recruit readers, distribute copies, follow up for reviews
• Keep book metadata in sync across KDP, Goodreads, BookBub, and Author Central
Channels and Assets You'll Get Access To
• Amazon KDP account
• Amazon Ads account
• Meta Business Manager
• Author Central, Goodreads, BookBub
• Anything else needed

Budget
• Ad spend: $50-75K allocated for the second half of 2026 (separate from your compensation). You will propose how to allocate it across channels.
• Your compensation: $75/hour for the 60-day trial period. If we both want to continue beyond the trial, we'll transition to a monthly retainer plus performance bonus at the end of the year — terms to be discussed at that point.

Who I'm Looking For
Required
• 3+ years marketing self-published or indie-published books
• Proven track record managing comparable or larger ad budgets — show me numbers
• Must have very strong organization skill and be able to think/communicate clearly
• Strong copywriting skills, especially long-form blurbs and ad creative. Be able to leverage AI.
• Fluency with Amazon KDP, Amazon Ads, Meta Ads Manager
• Working knowledge of book marketing tools: Publisher Rocket, K-lytics, BookBub, ARC services, etc.
• Reliable communicator who works proactively and operates independently — bringing solutions, not problems to be solved together
• AI-positive and AI-fluent. You use AI daily (ChatGPT, Claude, et.) to work faster and smarter. You actively look for new AI features inside the platforms you work in — Meta Ads, Amazon Ads, BookBub, anywhere — and adopt the ones that work. You're comfortable coding or scripting to automate repetitive tasks where it makes sense. This isn't a nice-to-have. Efficient AI leverage is core to how I expect you to operate.
Strong Bonus
• Experience with spiritual / personal development / literary fiction / poetry / art book audiences
• Existing relationships with reviewers, podcasters, or bookstagram accounts in this space
• Audiobook (Audible / ACX) marketing experience
• Email marketing experience

Not a Fit If
• You are an agency front-loading me onto a junior account manager. I want the person doing the work to be the person I hire.
• You only run Amazon Ads or only do social — I need someone who can think across channels.
• Spiritual or contemplative content isn't something you can engage with respectfully.
• You need detailed direction to operate. I don't have the bandwidth — or, frankly, the experience — to micromanage. The right person will lead.
How We'll Work Together
• Slack for day-to-day async communication
• Email for formal documents, reports, and anything worth a paper trail
Weekly written snapshot (every Friday): quick summary of what got done that week, how much time you spent on each. key numbers, what's planned for next week. Doesn't need to be long — a tight bulleted update is perfect.
• Monthly written performance report: spend, sales, ROAS, what worked, what didn't, next month's plan
• Timezone: I am in California; reasonable overlap required

To Apply
Please include in your proposal:
1. A short intro about your relevant experience
2. 2–3 case studies of indie / self-published authors you've marketed — including budget, timeframe, and results (sales lift, ROAS, review growth, list growth, etc.)
3. Your proposed 60-day plan for the first two months (high level is fine — I'm looking at how you think)
4. The tools and platforms you typically use
5. How you actually use AI in your work. Which tools you use weekly, one or two concrete workflows you've automated or sped up with AI
6. One thing you'd want to change in the author's current Amazon listings if you got the job tomorrow (look at any book by Santosha Tantra on Amazon)
7. How many hours a month you envision this entailing.
8. Briefly: what about Santosha Tantra's work, if anything, resonates with you? Honesty is welcome — "I'm intrigued but it's outside my usual taste" is a better answer than something forced.

Engagement Terms
• 60-day paid trial period to start to see if you’re a good fit. Either party may end the engagement at any time during the trial
• If we both want to continue, ongoing engagement through end of 2026 and beyond with expectation of renewal. I am looking for a long-term partner.
• Standard NDA + IP assignment for any creative assets produced
• All ad accounts and assets remain owned by me
I'm looking forward to finding the right person for this. Thoughtful, specific proposals will be prioritized over generic ones.

We are looking for a talented and design-forward Beehiiv expert to help us build and elevate a premium newsletter experience from the ground up.

This project includes:

Beehiiv newsletter design & setup
Landing page optimization
Publication branding
Potential ongoing newsletter formatting, scheduling, and management support

We are a luxury travel brand focused on thoughtful, visually compelling storytelling and high-end client experiences, so aesthetics, branding sensibility, and attention to detail are extremely important.

Scope of Work (Initial Project):

Design and optimize our Beehiiv publication
Create a polished, luxury-feeling newsletter template
Optimize signup/landing pages for conversion
Help establish cohesive branding across the publication
Set up sections, formatting standards, and overall newsletter structure
Ensure mobile responsiveness and clean UX
Advise on best practices for growth and reader engagement

Potential Ongoing Work:

Weekly or biweekly newsletter formatting
Uploading/editing content inside Beehiiv
Basic newsletter management
A/B testing subject lines or layouts
Ongoing design improvements and optimization

Ideal Candidate:

Strong experience working specifically with Beehiiv
Portfolio of newsletter/publication designs
Strong visual design and branding skills
Experience with luxury, editorial, lifestyle, or travel brands is a plus
Understanding of conversion-focused landing pages
Organized, communicative, and detail-oriented
Able to balance aesthetics with functionality

We're looking for an n8n agent engineer who lives, breathes, eats, and sleeps AI-native paid advertising and marketing. Not a workflow plumber, not a media buyer, not a chatbot builder — someone who is already running production n8n agent systems that own paid social end-to-end and ship measurable results.

The first 30 days are a single-client Phase 1 build: replace an underperforming agency on the existing practice and beat the incumbent on CPL by end of week 4. From there, the same playbook templates across 10 additional locations over 12 months, then 50+. B2C healthcare consumer. Majority of leads currently come via Meta; we don't see that changing.

The agent stack we want you to build (across n8n):

Ad creation, copy, headlines generated by AI — Facebook, Instagram, Google Ads. Image and video creative included via licensed generation tooling of your choice.

Live ad operations against the official Meta Marketing API, Google Ads API, and Meta Conversions API — campaign launch, audience targeting, creative upload, budget pacing.

Continuous testing + optimization loop — A/B variant testing, kill losers, scale winners, regenerate creative as fatigue sets in, reallocate budget on performance signal.

Landing page A/B testing — generate variants, split traffic via the Next.js sidecar, watch conversion-to-booked-appointment, declare winners, regenerate variants when one fatigues.

Content marketing + organic social posting — organic content cadence across the same surfaces, posted via official platform APIs, with the same agent infrastructure.

Competitor monitoring + engagement signals — via the official Meta Ad Library API, Google Business Profile API, and other sanctioned platform endpoints. Signal extraction into the agent's decision layer.

Funnel + attribution — paid social → lead capture → conversion event back through Conversions API. CPL and ROAS visible.

Reporting + dashboards — performance reports the practice owner can actually read: spend, CPL, ROAS by channel and creative, lead quality, conversion-to-booked-appointment, week-over-week trends. Agent-generated, scheduled and on-demand.

We're committed to n8n as the orchestration substrate. We'll self-host on our own infrastructure. You build and manage the agent workflows; we own the surrounding tenancy, auth, and dashboard layer (built separately on Next.js + Postgres). You don't need to be a marketing strategist — we have a fractional CMO covering offer and brand. You own the agents and the execution loop.

You should also be explicitly cost-aware in your design — model tiering by task, prompt caching, batch API where appropriate, and lower-cost model fallback for high-volume low-stakes work. We expect token economics to be a first-class engineering decision, not an afterthought.

To apply, send:

A 3-minute Loom of a Meta or Google ads agent you've actually shipped in production. Not a content-generation pipeline, not a chatbot, not an n8n tutorial walkthrough — a real ad-platform agent writing copy, generating creative, pushing to the platform via the official API, and optimizing on CPL or ROAS. If you can't show that specifically, this isn't the role.

One question you'd want answered before architecting Phase 1.

A diagnostic paragraph — what do you think the biggest failure mode is for autonomous ad-spend agents, and how have you solved for it in production?

Applications missing any of these three items get skipped on first pass.

Fast start: someone in the seat next week. Open to candidates anywhere — practitioner depth matters more than location.

• A 3-min Loom of a production Meta/Google ads agent. Not a chatbot or n8n demo, but a live agent writing copy, generating creative, pushing via API, and optimizing on CPL/ROAS.
• One question you'd want answered before architecting Phase 1.
• A diagnostic paragraph — what do you think the biggest failure mode is for autonomous ad-spend agents, and how have you solved for it in production?

We are a garage cleanout company based in Minnesota looking for an experienced Facebook Ads Manager to drive qualified leads to our landing page and get them to book our service.
We are not looking for someone to just run ads. We need someone who knows what they are doing, has done this before in home services or a similar industry, and can get us real results.

The Goal:

50 qualified leads per month minimum
Leads must be homeowners in our target area who are ready to book
$2,000–$3,000 monthly ad budget — we need it spent efficiently, not wasted


What You'll Be Responsible For:

Building and managing our Facebook and Instagram ad campaigns from scratch
Writing compelling ad copy and working with us on creatives
Targeting the right audience — homeowners, local, high intent
A/B testing ads to find what converts
Optimizing campaigns weekly based on performance data
Sending us a weekly report — leads generated, cost per lead, what's working and what's not
Communicating clearly and consistently — we expect updates without having to chase you


What We're Looking For:

Proven experience running Facebook ads for home services, local businesses, or similar industries
Someone who has managed a $2,000–$3,000+ monthly ad budget before
Strong understanding of Meta Ads Manager, targeting, and conversion tracking
Results-driven — you are judged on leads, not just impressions
Honest communicator who will tell us what's working and what isn't
Available for a quick weekly check-in call


To Apply:
Include the following or you will not be considered:

Examples of past Facebook ad campaigns you have managed — results only, no vague claims
Your cost per lead average in a similar industry ( Home Service Business )
A brief breakdown of how you would approach this campaign

**Job Description: Beehiiv Newsletter Specialist**

We are seeking a talented and skilled professional to join our team as a Newsletter Growth Specialist. In this dynamic role, you will be responsible for setting up, managing, and growing our newsletter using the Beehiiv platform. The ideal candidate will possess a proven track record in email marketing and audience growth, along with a deep understanding of the unique capabilities that Beehiiv offers to maximize our outreach and engagement.

**Key Responsibilities:**

1. **Beehiiv account setup:**
- Design, build, deploy our newsletter content in the most visually appealing, engaging, high-impact manner as is possible within beehiiv while retaining branding consistency.
- Collaborate with team members to brainstorm and implement creative ideas that enhance the newsletter’s appeal and effectiveness.

2. **Subscriber List Management:**
- Manage and maintain our subscriber lists, ensuring data accuracy and segmentation for targeted campaigns.
- Implement strategies for list growth, including lead magnets, sign-up incentives, and partnerships.
- Monitor subscriber engagement and retention rates, and develop strategies to improve these metrics.

3. **Performance Analysis:**
- Analyze performance metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of our newsletter campaigns.
- Utilize A/B testing to optimize subject lines, content formats, and sending times.
- Prepare regular reports detailing performance insights and recommendations for future campaigns.

4. **Audience Engagement:**
- Foster a sense of community among subscribers by encouraging feedback and interaction through surveys, polls, and calls to action.
- Develop and implement strategies to re-engage inactive subscribers and maintain a healthy list hygiene.

5. **Collaboration:**
- Work closely with the marketing team to align newsletter content with broader marketing initiatives and campaigns.
- Collaborate with designers to create visually appealing newsletter layouts that enhance readability and engagement.

6. **Research and Innovation:**
- Stay up-to-date with the latest trends in email marketing, newsletter best practices, and industry developments.
- Experiment with new tools and techniques to enhance our newsletter’s performance and subscriber experience.

**Qualifications:**

- Proven experience in email marketing, particularly with newsletter setup, beehiiv configuration best practices and audience growth.
- Strong familiarity with the Beehiiv platform and its features.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Self-motivated and detail-oriented, with strong organizational skills to manage multiple projects simultaneously.

**Why Join Us?**

If you have a passion for building and maintaining successful newsletters and are excited about the opportunity to contribute to our growth and success, we would love to hear from you! This is a fantastic opportunity to join a forward-thinking team that values creativity, innovation, and collaboration. Apply today and take the next step in your career with us!

• Explain your experience working in Beehiiv for newsletter projects?
• Describe your recent experience with similar projects

Job Title
Paid Ads Designer Needed for Small Trial Project — 10 Ad Concepts for DTC Brand
Job Description
We are looking for an experienced Paid Ads Designer for a small, one-off trial project for Organika, a Canadian health and wellness brand.
The purpose of this project is to evaluate creative fit, design quality, communication, and ability to follow a paid ad creative brief. This is a paid trial project with a fixed budget of $50.
For this trial, we are looking for a designer to create a set of paid ad creative concepts that Organika could potentially use and test across Meta and Google advertising platforms.
This is not currently an ongoing role, but strong work may lead to future paid projects or a longer-term creative partnership.

Project Scope
For this $50 trial project, you will be asked to create 10 paid ad concepts in total:
5 still image ad concepts
3 carousel ad concepts
2 motion graphic ad concepts

We will provide a creative brief, brand direction, product information, and any available source assets.

The assets may be designed for placements such as:
Meta Feed
Meta Stories / Reels
Google Display
YouTube / Performance Max placements

What We Are Looking For
We are looking for ad creative that is:
Clean, polished, and brand-aligned
Designed with a mobile-first mindset
Clear and easy to understand
Built around strong hooks, product benefits, and direct-response design principles
Suitable for testing across Meta and Google
Organized and delivered in the required formats

Responsibilities
Review the provided creative brief, brand direction, product information, and source assets
Create 10 paid ad concepts for Organika across still, carousel, and motion formats
Translate the brief into visually strong, performance-minded creative
Ensure the creative follows Organika’s brand standards and visual direction
Deliver final files in export-ready formats
Share editable working files where possible

Required Experience
Experience designing paid ad creative for DTC, eCommerce, or consumer brands
Understanding of paid ad creative best practices for Meta and Google
Experience creating still image, carousel, and motion graphic ad assets
Ability to follow a creative brief and brand guidelines
Strong attention to detail
Ability to work independently and communicate clearly

Nice to Have
Experience with health, wellness, supplements, beauty, food, or CPG brands
Experience creating ad creative for A/B testing
Familiarity with direct-response design principles, including hooks, hierarchy, product-benefit messaging, and mobile-first layouts
Experience creating assets in common ad dimensions such as 1:1, 4:5, 9:16, and 16:9

Budget
This is a fixed-price trial project: $50.
Please note that this is intended as a small trial engagement to assess fit and creative ability. If the work is strong, there may be opportunities for future paid projects.
Deliverables
Final deliverables for this trial project include:
5 still image ad concepts
3 carousel ad concepts
2 motion graphic ad concepts
Export-ready files
Editable source files, if available

To Apply
Please include:
A few examples of paid ad creative you have designed
Any examples for DTC, eCommerce, wellness, beauty, food, supplements, or CPG brands
Your estimated turnaround time for this $50 trial project
The design tools you use
Confirmation that you are comfortable with the fixed $50 budget

We are looking for someone who can help us test new creative directions for Organika. This will begin as a small paid trial project, with potential for future work depending on fit, quality, and creative needs.

Hi! Looking for an experienced KiCad PCB designer to take a partially-spec'd stepper motor controller from a paper concept to a manufactured-ready package. This is a serious path-to-product board, not a quick prototype — I want it done right.
The board, in brief:

MCU: u-blox NORA-W106-10B (ESP32-S3R8 module with PCB antenna)
Motor driver: DRV8834 in HTSSOP-28 (bare IC with sense resistors and VREF divider, not a Pololu carrier)
Power: USB-C primary (with proper 5.1k CC pull-downs for 5V/3A) + optional auxiliary 5V via JST-PH, Schottky-OR'd to common 5V rail, step-down to 3.3V for logic
Sensors: Two Hall sensor inputs — one via external JST-PH connector, one on-board SMT (open-drain), for A/B testing
HMI: RGB LED, LED_BUILTIN, two power-good LEDs, RESET + BOOT buttons
Test access: ~18 ENIG-finished pogo-pin test pads on the bottom side

Mechanical constraints:

Board outline is fixed (44 × 21.5 mm), provided as STEP file
Two slots in the middle for housing fit (keep-out zones)
All connectors side-mount on top side
2 mm border keep-out on the bottom side (housing contact surface)
Components on both sides allowed; bottom-side parts < 2 mm tall

Base reference: Arduino Nano ESP32 (ABX00083, CC BY-SA 4.0). The reference handles the USB/ESD/NORA/flash/regulator/reset section; the motor driver, aux power, second Hall, and test points are additions I've fully spec'd.
Deliverables: Full KiCad 8/9 project with project-relative libraries, schematic + layout PDFs, JLCPCB-ready manufacturing files (Gerbers, BOM with LCSC C-numbers, CPL), 3D STEP, design rationale.
Workflow: 4 milestones (schematic / placement review / layout / final). I want to sign off on component placement before routing starts — important because the board is tight.
Screening question (must answer in your bid): On a DRV8834 in HTSSOP-28 package, what specific layout features must be present at the thermal pad, and why? 4-5 sentences.
Looking forward to hearing from you. Full brief sent after initial chat.

Skills: Electronics, Microcontroller, Electrical Engineering, PCB Layout, Circuit Design, Embedded Systems, Motor Control, Prototyping

Join a fast-growing mental health startup where your work will have a direct impact on our mission and success. Neurotoned is expanding rapidly, and we’re looking for a Creative Ad Manager to take charge of our critical ad creation process. This role offers significant room for growth within our company, as well as the opportunity to shape the creative direction of our marketing efforts. Your primary responsibility will be to conceptualize, create, and deliver a high volume of original, engaging, and conversion-focused Facebook and social media ads weekly.

Key Responsibilities:

Ad Creation: Develop original, high-quality Facebook ads per week, tailored to our target audience of trauma survivors, with variations for Instagram and TikTok FAST

Copywriting: Write compelling, empathetic, and trauma-informed ad copy that aligns with the tone and goals of the Neurotoned brand.

End to end production: use AI tools to come up with concept to final draft yourself, without VAs. Basic video editing is a must - doesn't have to be too complex.

A/B Testing: Create variations of ads to test and optimize for performance, ensuring maximum return on ad spend (ROAS).

Research: Stay updated on the latest trends in social media advertising, consumer behavior, and trauma-informed marketing strategies.

Reporting & Feedback: Analyze ad performance metrics and iterate on creative strategies to improve results weekly.

Qualifications:

Proven experience creating Facebook ads at scale, with measurable results.

Exceptional copywriting skills, with a focus on storytelling and empathy.

Strong understanding of graphic design principles (Canva or Adobe Suite proficiency preferred).

Knowledge of trauma-informed marketing principles is a plus.

Familiarity with analytics tools like Facebook Ads Manager and Google Analytics.

Ability to work independently and deliver high-quality work under tight deadlines.

Exceptional organizational skills to manage multiple campaigns simultaneously.

What We Offer:

Competitive compensation based on experience and results.

Opportunity to work remotely with flexible hours.

A chance to make a meaningful impact by supporting a program that helps people heal from trauma.

Collaborative team environment with significant growth opportunities.

To Apply:
Please submit the following:

A brief introduction explaining why you’re the ideal candidate for this role.

Examples of Facebook ads you’ve created, along with their performance metrics (if available).

A short video (optional) introducing yourself and showcasing your experience.

Your availability and desired compensation.

About Neurotoned:
Neurotoned is a trauma-informed program that empowers individuals to heal through daily body-based exercises. We combine expert guidance with science-backed techniques to support emotional and nervous system balance. Join us in making a difference in people’s lives while contributing to a fast-paced, high-growth environment.

What We're Looking For

We are seeking an Email Marketing Expert with deep expertise in Klaviyo and e-commerce email strategy. If you can build high-converting automated flows, write compelling direct response copy, and optimize campaigns with data, this role is for you.

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Essential Technical Requirements

Platform & Technical Skills:
- Proficient in Klaviyo (flows, segments, campaigns, analytics)
- Experience with e-commerce email integration (Shopify sync, product feeds, abandoned cart tracking)
- HTML/CSS for email customization
- A/B testing setup and analysis

Strategic Capabilities:
- Building and optimizing automated flows (welcome series, post-purchase, win-back, browse abandonment, cart abandonment)
- List segmentation based on behavior, purchase history, and engagement
- Campaign calendar planning and execution
- Deliverability management (domain warming, list hygiene, spam compliance)

Direct Response Skills:
- Writing conversion-focused email copy (subject lines, preview text, body)
- Understanding of urgency and scarcity tactics for promotions
- Experience with BOGO, flash sales, and seasonal campaign structures
- Ability to incorporate testimonials and social proof into emails

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Analytics

- Tracking key metrics (open rate, CTR, conversion rate, revenue per email, list growth)
- Flow performance optimization
- Campaign post-mortem analysis and iteration

Skills: Internet Marketing, Google Adwords, Product Descriptions, eBay, HTML, Email Marketing, A/B Testing, Klaviyo

Summary

ABOUT US
We're a small, mission-driven lifestyle brand building bold, accessible products that bridge creativity and inclusion. Our flagship product is Rainbow Braille Sticky Notes — sticky notes that transcribe color names into Braille so people of all visual abilities can access color. Our team is tight, values-driven, and moves fast. We care about structure, curiosity, and doing things right — from product design to outreach and communication. If you're excited by work that connects everyday life and accessibility, you'll find real purpose here.

ROLE OVERVIEW
This role owns lead generation and ICP segmentation end-to-end, starting with Apollo. You partner with strategy on direction and target audience, and you do the real work — slicing audiences, building accurate contact lists, sourcing the right decision-makers, and keeping our campaigns clean. This is not a click-and-export role. We expect you to think critically about who belongs in a list and who does not, and to explain every decision you make.

KEY RESPONSIBILITIES
• Define, segment, and refine ICPs in collaboration with our strategist
• Source and verify lead lists from segmented queries in Apollo
• Build and maintain accurate People searches with full filter logic (titles, industries, seniority, geography, company size)
• Write subject lines, body copy, and segment-specific variants for cold email campaigns
• Build, launch, and optimize cold outreach campaigns (Instantly)
• Continually test hypotheses (A/B testing and metrics) to increase conversions across all segments
• Monitor deliverability, reply rates, and campaign performance metrics
• Troubleshoot and maintain sender reputation, mailbox infrastructure, and domain authentication
• Document SOPs and identify opportunities to automate repetitive workflows
• Weekly written report every Friday by EOD Pacific. No reminders.

OUR TOOLBOX
Apollo, Instantly.ai, Airtable, CRMs, n8n (automation), Google Workspace, Trello, SCRUM Management

WHAT WE'RE LOOKING FOR
• 5+ years managing B2B cold email campaigns end-to-end
• Real ICP segmentation experience — you have defined and sliced audiences, not just sent to them
• Strong command of Apollo — you know how to build a clean search, not just run one
• Active Apollo account, paid tier (required — you will be asked to demonstrate this live in the interview. If you do not have a paid Apollo account, please do not apply)
• Strong B2B copywriting backed by analytics
• Understanding of deliverability and cold email best practices
• Power weekly campaigns using data, performance, and metrics
• Familiarity with workflow automation tools (n8n, Instantly, Airtable, modern CRMs)
• Experience running B2B cold email into education (K-12, higher ed) or government audiences is a strong plus
• Detail-oriented, self-motivated, proactive problem solver

HOW WE HIRE
We do not make decisions based on interviews alone. Our process includes a short practical assignment so you can show us how you actually work — not just how you talk about it.

Here is what to expect:
1. If you are shortlisted, we will send you a brief Apollo assignment one day before your interview
2. You will set up a People search in Apollo based on the brief — using your own paid account
3. In the interview, you will share your screen and walk us through every decision you made
4. We will ask you questions about your filters, your logic, and your reasoning

There is no trick to this. We want to see how you think, how you build, and how you explain your work. The best candidates treat the brief as a starting point, not a finished answer.

Note: If you do not have a paid Apollo account, you will not be able to complete the assignment. Please do not apply if this requirement is not met.

DETAILS
Type: Freelance, ongoing contract
Schedule: Flexible, with overlap required (7 AM to 12 PM Pacific)
Rate: Please include your hourly rate and examples of past lead generation work

IMPORTANT NOTES
* Individual freelancers only. No agencies, teams, or outsourced applications.
* Only apply via your own verified Upwork account.
* Submissions by unverified or team-based profiles will not be considered.
* All communication must remain within Upwork. Do not contact outside of Upwork.

!IMPORTANT!
You will not be considered for the role if you contact us outside of Upwork.

• Do you have paid Apollo Account?

Your one job
Get our conversion rate up. That's it.
You own ONE number: % of product views that turn into purchases.

Today it's at ~4%. Industry benchmark is 8-12%. Your job is to close that gap and keep closing it. Everything else you do — audits, ads, SEO, testing, bug finding — only matters if it serves THIS metric.
If you're the kind of person who lives in funnels, A/B tests, and Google Ads dashboards, who gets satisfaction from watching a conversion rate climb 0.3% week over week — this role is for you. If you want to do "marketing" broadly, this isn't it.

We're a direct-to-consumer auto parts e-commerce. Currently $200K+/mo, growing fast, target $2-3M/mo in 6 months. Custom platform: Next.js + Python + MySQL on AWS, deployed via Vercel. SendGrid for email. ~600K SKUs loaded today, scaling to 1.5M+ in 6 months. 80% of revenue from Google Shopping.
We're a Claude Code-native company. The founder uses Claude Code daily and ships fast. You'll use Cowork (Anthropic's desktop tool for non-developers) to audit, analyze, and generate recommendations.

What you own (everything in service of conversion rate)

Site audits — continuous, weekly. PDP, PLP, cart, checkout, search, fitment flow. You find what's hurting conversions and write it up.
Google Ads / Shopping / PMax management — daily hands-on. You optimize campaigns, kill waste, scale what works. ROAS is yours.
SEO — audits, keyword research, content briefs, indexation health. You don't write code, but you brief what needs fixing.
CRO experiments — you design A/B tests, write the spec, the founder ships the change, you measure the result.
Bug finding — daily site walk. You report every conversion-hurting bug with screenshots, repro steps, severity, and $ impact estimate.
Speed optimization — Lighthouse, PageSpeed, Core Web Vitals. You identify the slow pages and brief the fixes.
Funnel monitoring — GA4, Search Console, order data. You watch the numbers daily and surface anomalies BEFORE the founder asks.
Weekly business review with founder (30-60 min) — what moved this week, what's next, what needs prioritization.


What you do NOT do

Write code (the founder ships code himself)
Customer support
Operations / fulfillment
Inventory management
Anything that doesn't touch conversion rate

If you find a bug, you don't fix it — you write up the ticket and the founder ships it. Your job is to find, recommend, measure. Not implement.

Required skills
Conversion / Analytics

5+ years e-commerce CRO experience (any platform, any product category)
Google Analytics 4 — fluent. Build funnels, segment audiences, set up custom events, understand attribution
Google Search Console — diagnose indexation, ranking shifts, query trends
A/B testing — design experiments, calculate sample sizes, read results without lying to yourself

Paid media

Google Ads / Shopping / PMax — hands-on management. You've personally scaled an account to at least $50K/mo in spend with positive ROAS
Google Merchant Center — feed health, product disapprovals, optimization
Bonus: Meta Ads, TikTok Ads (we'll likely add these channels in month 6)

SEO

On-page SEO — titles, meta, schema, sitemap, internal linking
Technical SEO — crawlability, Core Web Vitals, mobile-first, indexation
Programmatic SEO experience (auto parts uses heavy programmatic — vehicle x part x brand pages)

Tools

Cowork or Claude Code — daily user. Required. Show us your workflow in the application.
Hotjar or similar session recording tool
Lighthouse / PageSpeed Insights
Linear or similar for writing tickets to the engineering side (you)

Soft skills

Numbers-driven — you don't propose changes without data backing them
Strong written English — most of your output is briefs, tickets, weekly reports
Comfortable disagreeing with the founder when data says otherwise


Disqualify yourself if

You can't show specific Cowork or Claude Code workflows in your application
Your portfolio is mostly B2B SaaS (we're consumer e-comm, very different)
You've never personally managed a Google Ads account
You want to do "general marketing" — this role is conversion-only
Generic AI-written cover letters will be auto-rejected


How we work

All tickets in Linear. All chat in Slack. All metrics in GA4 + custom dashboards.
Founder ships code daily. You queue what needs shipping in priority order.
Only the founder deploys to production (non-negotiable). You can test on Vercel preview URLs, never touch production code yourself.
Daily async standup. Weekly 30-60 min video review.
All recommendations include the $ impact estimate. We don't do work without expected revenue lift attached.


Trial project
Before hire, we run a 1-week paid trial:
You will:

Run a full conversion audit of autobuffy.com — PDP, PLP, cart, checkout, search. Deliver a prioritized list of issues with $ impact estimates and specific fixes.
Audit our Google Shopping account (we'll give read access). Find the top 3 waste-of-spend campaigns/keywords and the top 3 underfunded winners.
Design ONE A/B test with hypothesis, expected lift, sample size needed, and how you'd measure success.

If your audit is sharp, your ad analysis catches what we missed, and your test design is rigorous → 6-month retainer offer.


How to apply
Send us:

3 sentences on why this role fits you
One conversion-rate-improvement project you personally drove, with specific numbers (before / after / time period / what you changed)
One Google Ads account result you personally drove (spend level, ROAS achieved)
Link or Loom showing your Cowork / Claude Code workflow (required — generic AI users will be rejected)
Your hourly rate and weekly availability

Generic applications will be rejected. We're hiring 1 person, not screening 200.

My Google Ads campaigns drive targeted clicks for tightly related offers—home-equity loans, 2nd mortgages for debt-consolidation purposes, and bad-credit mortgage refinancing. I looking for 2-3 landing pages that turn this traffic into qualified leads. We are in a niche market so focus is conversions.

Design & tone
• Modern and sleek is essential. Clean lines, uncluttered typography, and a confident colour palette should make the message clear within the first scroll. Google Reviews are available.
• Each page must feel part of the same family yet speak directly to its own keyword theme, reinforcing trust with concise benefit-led copy and reassuring compliance notes where required.

Core functionality
• The existing “Contact Us” form (already coded on the main site) will act as the sole call-to-action. Simply embed or mirror that component so visitors have a friction-free way to submit their details.
• Fast load times and full mobile responsiveness are non-negotiable, given most clicks arrive from smartphones.
• On-page SEO basics—headline hierarchy, alt tags, meta titles—should be in place so Quality Score remains healthy.

What I will judge success by
1. Visual consistency across all pages while keeping each headline and hero section tightly aligned with its topic.
2. Clear, persuasive copy that speaks to the pain points of homeowners with limited credit options.
3. A/B-ready structure: obvious areas to swap headlines, images, or trust badges without dismantling the layout.
4. Pages tested in major browsers and devices, with load metrics under 2 seconds on 4G.

To be considered, please point me to past work that proves you can blend persuasive copy, crisp UI, and conversion-focused structure in the financial sector or similarly regulated niches.

Skills: Copywriting, Internet Marketing, Google Adwords, Conversion Rate Optimization, Digital Marketing, Content Strategy, A/B Testing, Website Optimization, Google Ads, Web Design

Google & Meta PPC Operator — Setup & Optimization (Healthcare, Owner-Managed Account)
About the role
SF specialty healthcare practice bringing patient acquisition in-house. We run our own strategy and tooling and need a hands-on PPC operator to build, launch, and optimize Google Ads and Meta campaigns — not a hands-off agency. We already generate 200+ leads/month and want someone who executes cleanly, documents what they do, and hands over a system we can run ourselves.
What you'll do

Audit and rebuild our existing Google Search + Meta campaigns
Set up clean conversion tracking (GA4, Meta Pixel, offline/booked-appointment import)
Launch campaigns optimized toward cost-per-booked-appointment, not raw clicks
Document account structure, naming conventions, and optimization logic so we can manage it internally
Available for ongoing optimization or a defined setup-and-handoff engagement (open to both)

Requirements

3+ years hands-on in Google Ads + Meta Ads (share specific account results)
Strong conversion tracking skills, including offline conversion import
Experience with healthcare/medical advertising and Google's health restrictions
HIPAA-conscious advertising practices
Documents work clearly — we value a clean, transferable account over dependency

To apply
Include: (1) 2–3 campaigns with before/after metrics, (2) whether you prefer ongoing vs. setup-and-handoff and your rate for each, (3) the first thing you'd audit in our account.

Paid Media Marketing Manager (Ads on Google, Meta, LinkedIn, TikTok...)

📍 Remote (Canada preferred) | Flexible Part-Time to Full-Time Growth Opportunity

# About Creative Elements Consulting (CEC)

Creative Elements Consulting (CEC) is a boutique Canadian marketing and web design agency helping businesses grow through strategic websites, SEO, content marketing and paid media.

We’re a lean, collaborative and high-trust team that values:

* autonomy
* operational reliability
* clear communication
* calm execution
* continuous improvement

We care deeply about producing high-quality work while building sustainable systems internally for both our clients and team members.

Our long-term vision is to evolve toward a more AI-enabled and systems-driven marketing agency while remaining boutique, human and highly strategic.

---

# The Role

We’re looking for a highly reliable and experienced Paid Media Marketing Manager to take ownership of paid advertising campaigns across multiple client accounts.

This role is ideal for someone who:

* enjoys autonomy and flexibility
* thrives in a boutique agency environment
* takes pride in operational excellence
* communicates clearly and proactively
* values long-term collaboration over corporate hierarchy

This is NOT a corporate management role.

You will not manage a department or team initially.

Instead, your primary focus will be:

* improving campaign performance
* ensuring tracking reliability
* optimizing lead quality
* collaborating with our internal team
* communicating confidently with clients when needed

Over time, the role may naturally grow into more strategic responsibilities for the right person.

---

# What You’ll Be Responsible For

## Paid Media Management

* Manage and optimize Google, Meta, LinkedIn and other ads campaigns across multiple industries
* Monitor campaign performance, pacing and lead quality
* Identify missed opportunities, inefficiencies and wasted ad spend
* Improve campaign structure, targeting and conversion performance

---

## Tracking & Attribution

* Review and validate tracking setups
* Work with:

* Google Tag Manager
* GA4
* Meta Pixel
* WhatConverts
* CRMs
* Ensure campaigns are properly measurable before scaling
* Help maintain clean reporting and attribution discipline

---

## Client Communication

* Create engaging monthly performance reports that clients actually want to read with new opportunities for retention and upsells
* Communicate professionally and proactively with clients in Asana and meetings when needed
* Explain paid media strategy clearly without overwhelming clients technically
* Help clients feel informed, supported and confident

---

## Collaboration

You’ll work closely with:

* CEO / Founder
* Content Marketing Manager
* Marketing Specialists
* Web Designers & Developers

You'll attend the weekly Zoom 1h management meeting on Tuesdays to report on Paid Media Performance and provide recommendations to grow CEC.

We value collaboration without unnecessary meetings or bureaucracy.

---

# What We’re Looking For

## Must-Haves

* Strong hands-on Google, Meta, LinkedIn and other ads experience (non-negotiable)
* Experience managing multiple client accounts simultaneously
* Strong troubleshooting and optimization mindset
* Reliable and proactive communication
* Comfortable working asynchronously and independently
* Comfortable overlapping at least 2–3 hours/day with standard North American business hours
* Experience working inside agencies or as a freelancer serving multiple clients

---

## Nice-to-Haves

* SEO awareness
* Experience with landing pages and CRO
* Experience with AI tools and workflow automation
* Experience creating systems, SOPs or dashboards
* CRMs awareness

---

# What Success Looks Like

In the first 90 days, success looks like:

* stabilized and improved paid media accounts
* improved tracking reliability
* stronger client communication
* cleaner workflows and organization
* proactive account management
* identifying clear optimization opportunities

We care much more about:

* consistency
* accountability
* communication
* operational reliability

…than flashy ideas without execution.

---

# Hours & Compensation

* Flexible contractor/freelance relationship
* Starting part-time with opportunity to grow
* Hourly compensation based on experience and fit
* Long-term collaboration preferred
* Flexible work schedule with expected responsiveness during overlapping business hours

---

# To Apply

Please include:

1. A short introduction about yourself and your experience managing paid media accounts
2. Examples of campaigns/accounts you’ve personally managed and improved
3. Your experience with:

* Google Ads
* Meta Ads
* tracking & attribution
4. Your typical weekly availability and timezone
5. Why this type of boutique agency environment appeals to you

Bonus:
Share an example of a paid media issue or inefficiency you discovered and how you fixed it.

• How many years of hands-on experience do you personally have managing Google Ads campaigns across multiple client accounts simultaneously?
• Describe a situation where you identified major inefficiencies, wasted ad spend, or tracking issues in a client account. What exactly did you find and how did you fix it?
• This role requires proactive async communication with both clients and internal team members in tools like Asana. How do you typically stay organized and communicate when managing multiple accounts remotely?
• Have you previously worked in a boutique agency or freelance environment where you were expected to operate autonomously with minimal micromanagement? Please describe your experience briefly.
• We are looking for someone reliable, operationally strong, and interested in building a long-term collaboration over time. What type of work environment helps you perform at your best and why do you feel this role would be a good fit for you?

We are seeking a highly skilled Digital Marketing Specialist to support our growing brand with data driven insights, SEO expertise, and strategic social media execution. The ideal candidate understands how to blend analytics, search optimization, and platform specific strategy to drive measurable results.

This role is perfect for someone who is analytical, proactive, and comfortable working in a fast moving environment where clarity, quality, and strategic thinking matter.

Responsibilities

Search Engine Optimization (SEO)
• Conduct keyword research and search intent analysis
• Optimize website content and metadata
• Identify technical SEO issues and provide actionable recommendations
• Monitor rankings, organic traffic, and competitive landscape
• Develop SEO insights that inform content and campaign strategy

Data & Analytics
• Track and interpret performance across digital channels
• Use existing dashboards and reporting tools to study analytics and extract insights
• Analyze user behavior, traffic patterns, and conversion paths
• Provide insights that guide decision making and optimization
• Conduct A/B tests and measure impact on KPIs

Social Media Strategy
• Develop platform‑specific strategies for social channels such as Instagram, Facebook, LinkedIn, and TikTok
• Plan and optimize paid and organic social campaigns
• Identify audience segments and tailor messaging accordingly
• Analyze social performance and recommend improvements
• Evaluate existing creative and content performance, and provide clear recommendations for design, messaging, and content direction based on data insights

Marketing Tools & Technical Skills
• Proficiency with analytics platforms such asGA4 and Looker Studio
• Experience with ad platforms (Meta Ads Manager, Google Ads)
• Strong understanding of tracking, UTM parameters, and attribution
• Ability to work with keyword tools, social scheduling tools, and reporting platforms

Soft Skills & Working Style
We value specialists who bring clarity, structure, and strategic thinking.
• Strong communication and ability to explain insights clearly
• Critical thinking and problem solving
• Ability to prioritize and manage multiple tasks
• Curiosity and willingness to stay ahead of digital trends
• Collaborative mindset with openness to feedback
• High attention to detail and accuracy

Requirements
• Proven experience in SEO, analytics, and social media strategy
• Demonstrated ability to interpret data and turn insights into action
• Experience managing paid and organic social campaigns
• Strong understanding of digital marketing fundamentals
• Portfolio or examples of past work demonstrating measurable impact

Nice-to-Have
(Not required but beneficial)
• Experience with A/B testing tools
• Understanding of brand positioning and messaging

Project Type
Ongoing part time work with consistent weekly deliverables.

• Please describe your experience with SEO. What types of SEO projects have you worked on and what tools do you use for keyword research and performance tracking?
• What analytics tools are you most comfortable with (e.g., GA4, Looker Studio) and how do you typically approach analyzing performance across multiple channels?
• Which social platforms do you have the most strategic experience? Describe a social campaign you planned or optimized and how do you determine what type of content performs best for a specific audience.
• What is your typical turnaround time for analysis and reporting and how do you handle situations where data contradicts assumptions or expectations?
• What do you need from a client to do your best work?

I run Atarangee, a D2C fashion label that has already shipped 10,000+ orders from our own site. Our Meta Ads currently return better than 3× ROAS, and I’m ready to push spend and sales much further with a specialist who can manage the whole funnel—strategy, execution, and creative.

What I need
• End-to-end Meta Ads management inside Business/Ads Manager, including audience building, pixel events, creative testing, daily optimisation, and detailed reporting.
• A performance-first strategy that confidently scales budgets without letting ROAS slip below our present 3× benchmark.
• Creative direction covering:
– Ad creatives
– Social media content
– Brand visual guidelines

How we’ll judge success
1. Consistent growth in net revenue driven by Meta Ads.
2. Sustainable ROAS at or above our current level while scaling spend.
3. Fresh, on-brand creative that resonates with our youth-centric, culturally inspired audience.

If you have a proven record of taking fashion or lifestyle brands from solid results to breakout scale on Facebook and Instagram, let’s talk. Show me relevant case studies, your approach to rapid A/B testing, and how you structure reporting so we can make fast, data-backed decisions.

Skills: Internet Marketing, Facebook Marketing, Marketing, Branding, Advertising, Digital Marketing, Data Analysis, Facebook Ads

I’ve taken Echo Blast from concept to a fully-playable, neon-soaked arcade shooter that already runs smoothly in the browser and on mobile. The core loop, enemy waves, bouncing “echo bullet” mechanic, combo scoring and cyber-punk UI are all in place; what isn’t firing on all cylinders yet is the monetization layer.

I want an experienced game-economy designer / developer to rethink and rebuild the entire system—coins, gems, cosmetic skins, weapon unlocks, reward schedules and progression hooks—so players feel a constant, fair pull to keep playing and spending without breaking game balance or fun.

Current stack & context
• Built with modern web tech and AI-assisted tools (TypeScript, WebGL canvas, service-worker offline support).
• All shop screens, currency placeholders and event triggers already exist but are basic.
• Analytics hooks are available for A/B testing and retention tracking.

What I need from you
• A data-driven virtual economy design (currencies, prices, sinks, soft-/hard-currency flow).
• Revision of coin & gem earning rates, drop tables and premium bundles.
• Engaging skin and weapon unlock paths tied to clear player goals.
• Daily/weekly reward systems, streak bonuses and time-limited events to encourage return sessions.
• Clean, modular code that plugs into my existing TypeScript project without rewrites.
• Documentation outlining formulas, balancing rationale and future tuning guidelines.

Acceptance criteria
1. Average session length and day-1/7 retention targets defined and reachable in test builds.
2. No pay-to-win imbalance: power-creep thresholds stay within agreed ranges.
3. Store UI fully functional on desktop and mobile, with graceful fallback when payments aren’t available.
4. All new features covered by basic unit tests and a short integration walkthrough.

To be considered, please share past work that shows you’ve improved or built monetization systems in live or launched games—links, screenshots or brief case studies are perfect. I’ll shortlist based on demonstrated results, then supply a playable build and repo access for a quick technical review.

Let’s make Echo Blast both thrilling and sustainable.

Skills: JavaScript, Game Design, Unity 3D, Analytics, Game Development, Documentation, A/B Testing

I’m putting together a focused email marketing initiative for our financial services firm and need a specialist who can turn potential clients into qualified leads. The list is warm but has not been nurtured, so the first phase will revolve around building trust through valuable, well-crafted content.

Here’s what I’m after:
• A short welcome sequence that educates prospects with concise articles explaining key financial concepts and our approach.
• Regular broadcast emails spotlighting limited-time promotional offers to drive enquiries.
• Occasional case-study spotlights that showcase real results and social proof.

Copy must be clear, compliant with industry regulations, and written in a tone that reassures readers while prompting action. If you can also handle template design inside tools such as Mailchimp or HubSpot and set up basic automation, that’s a plus.

I’ll supply brand guidelines, existing collateral, and audience segments. You’ll plan the cadence, write the emails, load them into the platform, and suggest simple A/B tests so we can measure opens, clicks, and, most importantly, lead conversions.

When you respond, please share two recent finance-related email campaigns you’ve executed and briefly outline the results you achieved.

Skills: Internet Marketing, Marketing, Article Writing, Email Marketing, Content Writing, Mailchimp, Lead Generation, A/B Testing

We are seeking a results-driven Media Ads Buyer to plan, execute, and optimize paid advertising campaigns across digital platforms. This role is responsible for managing ad spend, driving qualified traffic, improving conversion performance, and scaling profitable campaigns through data-driven decisions and continuous testing.

Key Responsibilities
Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, and other paid media platforms
Develop audience targeting strategies, ad creatives, and campaign structures aligned with marketing goals
Monitor daily performance metrics including ROAS, CPA, CTR, CPC, and conversion rates
Conduct A/B testing on creatives, copy, audiences, and landing pages to improve performance
Optimize budgets and bidding strategies to maximize ROI and scale winning campaigns
Collaborate with creative, CRO, and marketing teams to align messaging and funnel strategy
Track and report campaign performance using Google Analytics, platform dashboards, and reporting tools
Stay updated on platform policy changes, trends, and best practices in paid media

Qualifications & Skills
Proven experience as a Media Buyer, Paid Media Specialist, or Digital Advertising Manager
Hands-on expertise in Meta Ads Manager, Google Ads, and TikTok Ads
Strong analytical skills with the ability to interpret data and optimize performance
Experience managing monthly ad budgets and scaling profitable campaigns
Knowledge of conversion tracking, pixels, and attribution models
Strong communication and collaboration skills
Familiarity with CRO, landing page optimization, and funnel strategy is a plus

Preferred Tools & Platforms
Meta Ads Manager
Google Ads & Google Analytics (GA4)
TikTok Ads Manager
Looker Studio / Data Studio
Tag Manager
ClickUp / Asana / Slack (or similar project management tools)

What Success Looks Like in This Role
Consistent improvement in ROAS and CPA across active campaigns
Scaled campaigns without sacrificing performance or lead quality
Clear, actionable reporting and insights for leadership and stakeholders
Strong collaboration with creative and marketing teams to drive conversions

This is a Full-Time, Remote, Long-Term Contract role, requiring 40 hours per week. 8-hour shift (Eastern Time): 9:00 AM – 6:00 PM ET.

• You will be asked to attach your CV as part of your application to help us better understand your professional background.
• Describe your recent experience with similar projects
• How do you use metrics to inform your strategy?

I’m looking for a results-driven marketer who can take full ownership of our perfume brand’s presence on Instagram and Facebook. The core mandate is social media marketing aimed at three intertwined goals: boosting brand awareness, sparking genuine customer engagement, and ultimately converting that momentum into sales.

Here’s what I need from you:

• A clear content strategy tailored to fragrance lovers, covering visuals, captions, hashtags, and posting cadence for both platforms.
• Day-to-day management of the feeds and Stories—including community interaction, timely replies, and proactive outreach to potential customers.
• Paid-ads setup, optimisation, and A/B testing to keep acquisition costs low while scaling sales.
• Weekly analytics reports with insights and next-step recommendations.

Our partnership will run on a contract basis, so consistent communication, deadline reliability, and transparent performance metrics are essential. If you routinely grow lifestyle brands on Instagram and Facebook and can prove it with past results, let’s talk about timelines and milestones so we can start amplifying our scent story right away.

Skills: Internet Marketing, Facebook Marketing, Analytics, Social Media Marketing, Digital Marketing, Marketing Strategy, Instagram Marketing, Content Strategy, A/B Testing, Content Creation

We’re looking for a Senior Ecommerce Growth & Conversion Lead to help optimize conversion, profitability, funnels and customer economics across our fast-growing ecommerce brands.

This is not a traditional “button color CRO” role.

We run high-volume Shopify ecommerce brands driven by paid traffic, and we’re looking for someone who understands how to increase profit per visitor, not just conversion rate.

You will own experimentation, funnel optimization, analytics, pricing, offers and customer journey improvements.

What you'll work on

Conversion & Funnel Optimization

Optimize landing pages, advertorials, product pages and checkout flows
Identify funnel drop-offs and conversion bottlenecks
Improve mobile conversion experience
Increase CVR, AOV and revenue per session

Analytics & Insights

Own performance analysis across GA4, Microsoft Clarity and other tools
Analyze heatmaps, session recordings and funnel behavior
Turn data into clear optimization actions
Build dashboards / reporting frameworks where needed

Testing & Experimentation

Create and manage structured A/B testing roadmap
Prioritize tests based on business impact
Analyze results and implement winners

Offer, Pricing & Profitability Optimization

Test pricing, offers, bundles, shipping incentives and upsells
Improve contribution margin and unit economics
Help define minimum margin frameworks per product
Focus on scalable profitability, not vanity metrics

Quiz & Funnel Systems

Build / optimize quiz funnels
Improve customer qualification flows
Test personalized customer journeys
Ideal Candidate

You have experience in DTC / Shopify ecommerce, not only SaaS or enterprise CRO.

You are comfortable working across:

✔ Shopify
✔ Paid-traffic ecommerce businesses
✔ GA4 / Microsoft Clarity / analytics
✔ A/B testing
✔ Funnel optimization
✔ Pricing & offer testing
✔ Conversion optimization
✔ Commercial thinking & profitability

Bonus if you have experience with:

Quiz funnels
Advertorial funnels
Direct response marketing
High-volume Meta / paid social ecommerce
What success looks like

You help us improve:

Conversion Rate (CVR)
AOV
Revenue per Session
Profit per Visitor
Contribution Margin
Funnel Performance
Testing Velocity
To apply

Please answer the following:

Describe your ecommerce / Shopify experience.
Share 2–3 examples where you materially improved conversion or profitability.
Which analytics / CRO tools do you use most?
How would you approach optimizing a paid-traffic Shopify funnel?
What is your experience with pricing, offers or profitability optimization?

We are looking for a senior, hands-on operator who can think strategically but also execute.

I need a Meta Ads specialist who can take full ownership of our Facebook and Instagram campaigns for Planora Travels. The single, overriding objective is to bring in a steady stream of high-quality leads for both our domestic and international package tours.

Here is what success looks like from my side:
• Campaigns running across Facebook and Instagram, structured by funnel stage and destination category.
• Laser-focused audience builds that capture Indian residents researching trips within the country as well as prospects abroad looking to visit India and other global hotspots.
• Ad creatives and copy that convey the excitement of travel while clearly positioning Planora’s offers.
• Ongoing optimisation inside Meta Ads Manager—budget reallocation, A/B testing of creatives, and fine-tuning of look-alike and interest segments—so that cost per lead keeps trending down.
• Weekly performance summaries highlighting leads generated, CPL, and next actions.

I already have landing pages, high-resolution imagery, and tour details ready; you will plug these into the campaigns and advise if additional assets are needed.

If you have a proven record of reducing CPL and scaling lead volume for travel or similar lifestyle niches, I’d love to see examples. Let’s turn browsing travelers into booked customers.

Skills: Internet Marketing, Facebook Marketing, Advertising, Social Media Marketing, Digital Marketing, Marketing Strategy, Instagram Marketing, Lead Generation, A/B Testing, Content Creation