A/B Testing for Optimal Project Selection

We are looking for an experienced and highly skilled eCommerce Web Developer to create a dynamic, user-friendly online store for our clothing and shoes brand. If you are passionate about building intuitive, high-performance websites and have a solid background in developing eCommerce platforms, we’d love to hear from you!

Project Overview:
This project involves developing a fully functional eCommerce website that provides an exceptional shopping experience for our customers. We need a developer who can handle the entire process, from setting up the platform to ensuring seamless integrations with payment gateways and optimizing the website for mobile devices.

Key Responsibilities:

eCommerce Platform Selection & Setup: Help us choose the best platform (WooCommerce, Shopify, Magento, etc.) based on our needs, and set up the website accordingly.
Custom Website Development: Develop a custom eCommerce theme or modify existing themes to align with our brand’s style and functionality requirements.
Product Listings & Catalog Management: Set up product categories, filters, and product pages, making sure they are easy to navigate and contain all necessary details (images, descriptions, sizes, etc.).
Checkout Process Optimization: Design and develop a smooth, secure checkout process that includes multiple payment options and shipping integrations.
Mobile Optimization: Ensure the website is fully responsive and optimized for both mobile and desktop users.
SEO & Performance: Implement SEO best practices to enhance the site’s visibility on search engines. Optimize page load speeds to provide a fast and seamless shopping experience.
Third-Party Integrations: Integrate third-party tools and services such as email marketing platforms, CRM systems, and social media feeds.
Security & Updates: Ensure the website is secure (SSL certificates, anti-malware, etc.) and set up regular backups. Maintain the website’s performance with regular updates and troubleshooting.
Analytics Setup: Integrate and configure analytics tools (Google Analytics, Facebook Pixel) to track user behavior and conversions.

Required Skills & Experience:

Proven experience in eCommerce web development using platforms such as WooCommerce, Shopify, or Magento.
Strong knowledge of front-end (HTML, CSS, JavaScript) and back-end (PHP, MySQL) development.
Experience in customizing eCommerce themes and templates.
Familiarity with payment gateway integrations (PayPal, Stripe, etc.).
Understanding of SEO strategies for eCommerce websites.
Experience with mobile-first design and responsive web development.
Knowledge of website security practices and optimization techniques.
Ability to collaborate with designers, marketers, and other team members to deliver the best outcome.

Preferred Skills:

Experience with custom plugin development for WooCommerce or other eCommerce platforms.
Knowledge of A/B testing and optimizing for conversions.
Familiarity with front-end frameworks like React or Angular.
Experience with social media integrations and marketing tools.
Ability to integrate customer loyalty programs, reviews, and product recommendations.

We are a men’s health + metabolic health telehealth clinic seeking an experienced Funnel Builder to create a high‑converting patient acquisition journey with clean, modern, clinical UI and seamless Bask Health integration or similar platform.

Responsibilities

Build a conversion‑optimized funnel with strong UX/UI

Set up tracking (GA4, Meta Pixel, UTMs)

Implement email/SMS automations and tagging

Integrate with Bask Health for scheduling and onboarding

Ensure mobile‑first design and fast load times

Conduct A/B testing on key elements

Provide revisions and QA

Ideal Experience

GoHighLevel (GHL), ClickFunnels, or Webflow

Landing page optimization + CRO

Marketing automation

Telehealth or healthcare funnels (bonus)

Strong portfolio of funnels (not websites)

Project Details

Medium‑scope project

Hourly: $20–50/hr

Duration: 1–3 months (actual work ~3–4 weeks)

Worldwide applicants welcome

To Apply
Please include:

2–3 funnel examples you personally built

Your preferred platform and why

Experience with telehealth or healthcare

Your typical turnaround time

Tools you use for tracking (GA4, GTM, Pixel)

We are seeking a Google Ads Specialist to help manage and optimize our advertising campaigns. The ideal candidate will have experience in creating effective ad copy, analyzing performance metrics, and implementing strategies to improve ROI. You will be responsible for keyword research, budget management, and A/B testing ads to maximize reach and engagement. If you are passionate about digital marketing and have a proven track record in Google Ads, we would love to hear from you!

Description:

We are looking for an experienced Google Ads specialist to manage and optimize campaigns for our Android app. The primary goal is to drive high-quality installs and in-app conversions while maintaining a strong positive ROAS (Return on Ad Spend).

Responsibilities:

- Create, manage, and optimize Google Ads campaigns (App Campaigns/UAC)
- Write compelling ad copy (headlines & descriptions) focused on conversions
- Optimize targeting to attract high-value users (not just installs)
- Continuously monitor performance and improve ROAS
- Set up and manage conversion tracking (installs, in-app purchases, subscriptions)
- Conduct A/B testing on creatives, ad copy, and targeting
- Provide regular performance reports with actionable insights

Requirements:

- Proven experience with Google Ads (especially App Campaigns)
- Strong understanding of ROAS-driven marketing strategies
- Experience promoting Android apps with measurable results
- Knowledge of conversion tracking (Firebase, GA4, etc.)
- Ability to analyze data and optimize campaigns accordingly
- Strong copywriting skills for high-converting ads

Nice to Have:

- Experience in scaling profitable campaigns
- Knowledge of user retention and LTV optimization
- Experience with similar apps in our niche

Goals:

- Achieve and maintain positive ROAS
- Increase in-app purchases/subscriptions
- Scale campaigns while keeping profitability

To Apply:
- Please include:

- Examples of previous app campaigns you’ve managed
- Results achieved (ROAS, CPI, conversions, etc.)
- Your approach to improving ROAS for an Android app
- Any relevant case studies or portfolio

I need an ads person confident in conversion tracking on Google and Bing. Phone calls, emails, lead generation forms.

Service buisiness ads expert Pest Control is my niche but if you have similar experience with Plumbing, Electrical or Hvac let me know and that will be a great asset of knowledge to have.

I am currently using Unbounce and plan on A/B testing with my website.

We are seeking a talented specialist focused on creating high converting product pages. Your expertise will help us enhance our online presence and drive sales through compelling design and persuasive content. You should have a proven track record in optimizing product pages for maximum conversion rates. Familiarity with A/B testing, SEO best practices, and eCommerce platforms is essential. Join our team to make a significant impact on our business growth
Thanks

Increase AOV and CR by optimizing and building new landing pages an running AB tests via Kaching bundles

We’re looking for a results-driven PPC specialist who understands the garage door service market and knows how to generate high-quality leads at strong conversion rates.

✔ Requirements:
• Demonstrated success managing PPC campaigns (Google Ads & Meta preferred)
• Prior experience specifically with garage door repair/installation businesses
• Strong understanding of keyword intent, LSA/LMA structure, and local lead-gen strategy
• Ability to reduce cost-per-lead while increasing call volume
• Skilled in landing page optimization, A/B testing, and tracking setup
• Must provide examples of past results (CPL, conversion rate, budget scale, etc.)

✔ Responsibilities:
• Audit and optimize existing campaigns (or build from scratch)
• Create targeted ad groups, compelling ad copy, and high-intent keyword lists
• Set up conversion tracking, call tracking, and proper attribution
• Continuously optimize bids, audiences, extensions, and landing pages
• Deliver weekly performance reports and improvement recommendations

💼 About Us:
We operate a growing garage door service company and need a PPC expert who can scale lead flow responsibly and efficiently.

📩 To Apply:
Please send:
1. A brief overview of your experience
2. Results from similar garage door campaigns
3. monthly managment $500
Don’t apply if you’re asking for more

Looking forward to working with a top-tier PPC professional!

We’re looking for an experienced GoHighLevel (GHL) expert to set up a complete CRM and automation system for our business. This is not a basic setup we need someone who understands structure, scalability, and clean workflow design.

The goal is to have a fully functional system that captures leads, nurtures them, and moves them through our pipeline seamlessly.

Scope of Work:
Set up CRM structure (pipelines, stages, tagging system)
Build and optimize workflows (email + SMS automation)
Configure lead capture (forms, funnels, landing pages if needed)
Set up calendar/booking system
Implement lead tracking and follow-up sequences
Ensure automation logic is clean, organized, and scalable
Test everything end-to-end before handover

Requirements:
Proven experience with GoHighLevel (please share examples or Loom walkthroughs)
Strong understanding of CRM architecture and automation logic
Ability to build clean, non-buggy workflows (no duplicate triggers)
Good communication and ability to follow instructions
Attention to detail is very important
Nice to Have (Bonus):
Experience working with agencies or service-based businesses
Knowledge of A2P, Twilio, or integrations (Zapier, Make, etc.)
Funnel or landing page design experience

Project Type:
One-time setup (with potential for ongoing work)

Budget:
Open to fixed price or hourly (based on experience)

To Apply:
Please include:
A brief summary of your GHL experience
1–2 examples of systems you’ve built
Your estimated timeline

This is a part-time, ongoing contract averaging 35 to 40 hours per month. Approximately 80% of the work is production: building, QA'ing, and deploying email campaigns and automated flows. The remaining 20% is focused on performance analysis, strategic recommendations, and optimization.

You'll work directly alongside our internal account strategists to ensure email programs are executing flawlessly and continuously improving.

What You'll Do
- Build, test, and deploy email campaigns including promotional sends, newsletters, and triggered communications
- Set up and maintain automated flows and sequences (welcome series, abandoned cart, post-purchase, re-engagement, win-back, etc.)
- Ensure proper list segmentation, tagging, and audience management
- Conduct thorough QA on every send: links, dynamic content, rendering across devices/clients, UTM parameters, and compliance
- Monitor and interpret campaign and flow performance metrics (open rates, CTR, conversion, revenue attribution, deliverability)
- Provide clear, actionable recommendations for improving performance based on data
- Troubleshoot deliverability issues including DNS authentication, suppression list management, and domain/IP reputation
- Collaborate with our team on email content calendars and campaign planning
- Support platform migrations and onboarding of new client email programs as needed

Required Qualifications
- 5+ years of hands-on email marketing experience, including both campaign production and strategy
- Proficiency in Klaviyo and/or ListTrac: must be comfortable building flows, segments, templates, and reports
- Experience with Listrac (required)
- Demonstrated experience supporting ecommerce and B2C email programs (DTC/CPG, retail, or similar)
- Strong understanding of email deliverability fundamentals (SPF, DKIM, DMARC, inbox placement, list hygiene)
- Meticulous attention to detail: you catch broken links, typos, and rendering issues before they go live
- Ability to read performance data and translate it into clear, strategic recommendations
- Excellent written communication and responsiveness
- Comfortable managing work across multiple client accounts simultaneously

Preferred Qualifications
- Prior experience working at or with a digital marketing agency
- Experience with email platform migrations
Familiarity with SMS/MMS marketing within Klaviyo or Listrak
- Knowledge of compliance requirements across industries (FDA, health/wellness claims, etc.)
- Experience with A/B testing frameworks and conversion optimization for email

Important Requirements
- Independent contractors only. We're looking for a true independent contractor who can integrate with our team.
- Must be available for regular communication during U.S. business hours (Mountain Time preferred)

This is an ongoing, indefinite engagement. We're looking for someone who wants a long-term partnership, not a short-term project.

• Describe your recent experience with similar projects
• Please list any certifications related to this project

We’re looking for a highly skilled, conversion-focused copywriter who knows how to turn words into measurable results. This role is for someone who understands buyer psychology, writes with clarity and persuasion, and has a proven track record of increasing conversions across digital channels.

Before hiring, shortlisted candidates will be required to complete a trial task (one copy) to demonstrate their ability to deliver high-performing copy.

What You’ll Be Doing (Once hired):

Writing high-converting copy for landing pages, sales pages, ads, emails, and funnels
Optimising existing copy to improve conversion rates
Crafting compelling headlines, hooks, and CTAs
Understanding target audiences and aligning messaging with their pain points and desires
Collaborating with our team to test and iterate on copy performance

Requirements:

Proven experience in direct response or conversion copywriting
Strong portfolio showcasing results (conversion rates, A/B tests, performance metrics preferred)
Deep understanding of marketing psychology and customer journeys
Ability to write clear, concise, and persuasive copy
Experience working with funnels, product launches, or performance marketing campaigns

Trial Project:

The trial task will be assigned to the shortlisted candidates
Performance, creativity, and strategic thinking will be evaluated

Nice to Have:

Experience in a specific niche (Booking and event-focused restaurants)
Familiarity with A/B testing tools and CRO principles
Ability to adapt tone/voice across different brands

How to Apply:
Please include:
Links to 2–3 samples of conversion-focused copy (preferably with results)
A brief explanation of your approach to writing high-converting copy
Your availability and rates
The word “Conversion” at the top of your proposal to confirm you’ve read this

We’re looking for someone who takes ownership, thinks strategically, and writes copy that drives real business results. If that sounds like you, we’d love to hear from you.

Project Type: Ongoing (for the right candidate)

Saya sedang memfokuskan upaya pemasaran digital pada Facebook dan ingin menggandeng seorang ahli yang dapat membantu saya meningkatkan jangkauan, interaksi, dan konversi.

Ruang lingkup pekerjaan:
• Merancang kalender konten selama sebulan—lengkap dengan ide visual, copy, dan jadwal publikasi.
• Menyusun serta mengelola kampanye iklan Facebook (Awareness, Engagement, maupun Conversion) termasuk penetapan target audiens, anggaran harian, dan A/B testing kreatif.
• Memantau performa halaman dan iklan lewat Facebook Insights serta Ads Manager, kemudian menyajikan laporan mingguan berisi metrik kunci dan rekomendasi optimalisasi.
• Memberikan saran praktis agar halaman tetap selaras dengan tren algoritma dan perilaku pengguna terkini.

Saya menyediakan akses admin ke halaman dan akun iklan, materi brand guideline, serta aset visual yang sudah ada. Silakan sertakan pengalaman serupa—terutama jika pernah menangani industri atau target pasar yang mirip—bersama contoh hasil kerja dan pendekatan strategi yang akan Anda gunakan.

Target saya jelas: pertumbuhan audiens yang terukur, engagement yang lebih tinggi, dan biaya per hasil yang efisien. Mari capai tujuan tersebut bersama.

Skills: Internet Marketing, Facebook Marketing, Slogans, Catch Phrases, Digital Marketing, Social Media Management, Content Creation, Facebook Ads

Job Description:
We are looking for a results-driven Email Automation and Funnel Specialist to design, build, and optimize a high-converting email funnel within a short turnaround time of 3–4 days. The goal is to create a seamless customer journey that captures leads, nurtures them effectively, and drives conversions.

You will be responsible for setting up automated workflows, crafting strategic email sequences, and ensuring proper funnel integration with our platform. This is a fast-paced project, so strong execution and attention to detail are critical.

Scope of Work:

Design and implement a complete email funnel (lead capture → nurture → conversion)
Set up automation workflows (welcome series, follow-ups, abandoned leads, etc.)
Write or structure high-converting email sequences
Integrate funnel with CRM or email marketing platform
Ensure proper tagging, segmentation, and trigger setup
Test and optimize the funnel for performance before delivery
Requirements:

Proven experience in email marketing and sales funnel creation
Strong understanding of automation tools (e.g., GoHighLevel, Mailchimp, ActiveCampaign, Klaviyo, etc.)
Ability to deliver high-quality work within 3–4 days
Experience with conversion-focused copywriting
Strong attention to detail and problem-solving skills
Preferred Qualifications:

Experience with CRM systems and lead management
Knowledge of A/B testing and email performance optimization
Previous work samples or portfolio of similar projects

Examples of similar funnels or email automation projects you’ve completed
Tools/platforms you are most experienced with
Your availability to start immediately

We are seeking a detail-oriented and motivated entry-level team member to support influencer outreach initiatives and maintain high-quality product listings across online marketplaces. This role is ideal for someone interested in e-commerce, digital marketing, and social media collaboration.
Influencer Outreach
Research and identify relevant influencers across platforms (Instagram, TikTok, YouTube, etc.)
Initiate outreach via email or direct messaging to build partnerships
Maintain influencer contact lists and track outreach performance
Coordinate product seeding, collaborations, and campaign timelines
Monitor influencer content and collect performance metrics
Marketplace Content Management
Create, update, and optimize product listings (titles, bullet points, descriptions, images)
Ensure listings are accurate, consistent, and aligned with brand guidelines
Conduct keyword research to improve search visibility and conversion rates
Monitor competitor listings and recommend improvements
Assist with A/B testing and content optimization efforts

WebHealth Network Media has an immediate opportunity to work with our Digital Ad Operations team, as an Ad Hoc and fill-in Ad Operations Coordinator to supplement our current team.

This will be a fully remote position.

The Ad Operations Coordinator is a key fixture in the implementation of our digital media campaigns across a range of client accounts. You will be a point person for campaign trafficking and troubleshooting campaigns that are assigned to you. The Ad Operations Coordinator will effectively coordinate and communicate operational needs to provide a technical liaison with our digital media planners.

KEY RESPONSIBILITIES:

· Digital campaign set-up and trafficking within ad server (DCM, DV360, Google Ads, Centro, TheTradeDesk, etc). Including generating and testing ad tags for campaign launches.
· Review and testing of digital creative assets to ensure creative adheres to technical specifications.
· Manage QA process of campaign and creative details and troubleshoot issues that affect implementation, tracking or reporting
· Communicate with clients to ensure the proper set-up and deployment of campaigns.
· Monitor and optimize campaigns to ensure full delivery and client KPIs are met
· Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders
· Identify opportunities within the account for up selling and cross-selling and work closely with the Account Executive on proposals for new business.

REQUIRED SKILLS & QUALIFICATIONS:
· Experience with ad serving technology (IE: Google Ad Manager, DBM/DV360, TheTradeDesk, Google Analytics, Centro Basis)
· Knowledge of digital media channels and formats available to advertisers in US.
· Understanding of Digital Ad Serving fundamentals with basic knowledge of HTML, JS, CSS etc.
· High proficiency with MS Excel and PowerPoint.
· Imaginative problem-solving skills with resolve to see technical issues through to completion.
· Driven team player with a strong desire to exceed expectations.
· Excellent English written and oral communication skills
· Detail oriented with excellent organizational skills.

Who is WebHealth Network Media?

WebHealth Network Media is high-growth digital media company, selling primarily in the US, and now the UK, while headquartered in Toronto. The company more than doubled sales and profits 2 years running with a stellar list of repeat clients. Clients are primarily Media Agency buyers/planners and Marketing Managers/Directors of Fortune 10,000 Companies within the following two segments.

We own 25 health resource sites, and partner with over 2,000 health sites, resulting in over 100 million health content web pages to reach 2.6 million Healthcare Professionals in our database, and 90% of US Consumers, Patients, and Caregivers. We sell Digital Display (banner) campaigns, Video Advertising, Email Marketing, and Cost per Lead Programs. Clients include dozens of pharma brands for diabetes, hepatitis, hemophilia, women's health, etc, and hospitals in LA, San Francisco, Dallas, Chicago, NY, etc.

The company has sustainable competitive advantages in that it has multiple web sites in sought after audience verticals. https://www.webhealthnetworkmedia.com/

We are seeking a highly experienced Senior Paid Online Advertiser to lead and optimize paid media campaigns across Google and Facebook. The ideal candidate will have proven success in managing large-scale ad budgets, SEO, specifically within home service and/or e-commerce sectors, and must bring both strategic expertise and operational excellence to the role.

About Penrose
Penrose is a next-generation consulting firm specializing in serving as a full growth and operational partner for home service and e-commerce businesses. With its parent company based in the U.S. and a growing subsidiary in India, Penrose was founded by alumni of Morgan Stanley and Bain Consulting and is on a mission to become the leading marketing and consulting partner in both the U.S. and India.

What makes Penrose unique is the breadth of services we provide to clients—covering strategy, operations, and execution. This creates exceptional opportunities for client retention and long-term growth. While still in its startup phase, Penrose has been scaling rapidly, growing from 5 to 20 full-time employees in just six months. With strong demand and a robust pipeline, Penrose is looking for exceptional, growth-oriented talent ready to contribute to this trajectory.

Key Responsibilities

* Strategize, execute, and optimize high-budget Google Ads, Facebook Ads campaigns, LinkedIn, Meta Ads and so on.
* Should have advanced knowledge of onpage SEO and offpage SEO
* Manage ad spends of $30K+/month with a focus on ROI and client growth.
* Set up and manage GoHighLevel automations and relevant tech integrations.
* Conduct recurring maintenance activities to ensure ongoing campaign performance (e.g., bid adjustments, negative keyword management, creative refreshes, A/B testing).
* Perform deep-dive analyses when campaigns underperform to identify root causes and implement corrective strategies.
* Develop sector-specific strategies for home services (HVAC, GC, Plumbing, etc.) and e-commerce (especially high-value and luxury products).
* Lead and mentor junior team members; establish workflows and task structures to ensure accountability.
* Collaborate with internal and client teams to deliver data-driven recommendations and reporting.
* Ensure proper use of organizational tools such as Asana, ClickUp, or equivalents to manage projects and tasks.

Qualifications

* 5+ years of hands-on experience in paid advertising (Google Ads, Facebook Ads).
* Proven track record managing budgets of $30K+/month.
* Sector-specific experience in home services and/or retail/e-commerce (luxury or high-ticket products strongly preferred).
* Demonstrated ability to diagnose and correct underperforming campaigns through deep analysis.
* Strong leadership and organizational skills, with experience managing teams.
* Highly detail-oriented and process-driven.
* Comfortable with project management tools such as Asana, ClickUp, or similar.
* Must be a self-starter with the ability to work independently, anticipate needs, and proactively improve processes.

Additional Details
Hours: Must be able to work U.S. business hours.
Location: Remote (must demonstrate accountability and timely delivery).
Growth Path: Strong performers will have significant opportunities for career advancement and salary growth.

Overview
We’re hiring a full-time Growth & CRO Specialist focused on direct response marketing funnels.
This is a hands-on role. If you cannot independently implement, QA, and launch A/B tests inside funnel builders, this is not the right fit.
You’ll be responsible for owning the testing roadmap, executing experiments, and driving revenue through upsell/downsell optimization, funnel improvements, and data-driven decisions.
You must be both strategic and hands-on.

🔥 What You’ll Do
Own and execute the A/B testing roadmap across funnels
Develop and test:
Upsells / downsells
Order bumps
Landing pages / VSL pages
Checkout flows
Analyze funnel performance (CVR, AOV, EPC, LTV)
Identify high-impact testing opportunities (not random tests)
Implement changes directly in page builders (no dev dependency)
QA all variations before launch
Launch, monitor, and iterate tests independently
Make decisions based on data, not opinions

🧩 Must-Have Skills
Strong background in direct response marketing
Deep understanding of:
Sales funnels
Offer structure
Buyer psychology
Hands-on experience with:
Page builders (ClickFunnels, GoHighLevel, Webflow, etc.)
Split testing tools (VWO, Convert, Google Optimize alternatives)
Ability to:
Build pages
Modify funnels
QA and launch tests independently
Strong analytical skills:
Understand metrics like CVR, AOV, EPC, CAC, LTV
High attention to detail (this is critical)

🧠 Ideal Candidate
Has worked with:
US-based brands
Consumer products / supplements / ecom
Thinks in terms of:
Revenue per visitor
Funnel economics
Can answer:
“Why are we testing this?” before launching anything
Operates with full autonomy
Moves fast without breaking things

🚫 Not a Fit If
You can’t implement changes yourself
You only run surface-level A/B tests (colors, minor tweaks)
You need constant direction
You don’t understand offers, upsells, and monetization

🎯 Success Metrics
Increased funnel CVR
Increased AOV via upsell optimization
Faster testing velocity
Clear, documented learnings from experiments

💰 Bonus Points
Experience in supplements / health niche
Experience scaling funnels past $1M+
Copywriting skills (big plus)
Familiarity with email/SMS flows tied to funnels

💰 Budget & Availability
Rate: $22–$32 USD per hour (based on experience and proven results)
Commitment: Full-time (40 hours/week)
Schedule: Must be available during U.S. Eastern Time (ET) working hours
Long-term role for the right candidate (we are looking for stability, not short-term freelancers)

1. Core Zoho One Setup & Governance
• Licensing & Roles: Zoho One licenses must be provisioned for Admins, HQ executives, Master Franchise owners, 
Franchise owners, Managers, Employees, and Contractors. Each role will have specific permissions and access levels. 
Master Franchise roles sit between HQ and Franchise roles, with oversight rights limited to their region. 

• Multi-tier Hierarchy: The operational hierarchy will be configured as: 
HQ (Corporate) → Master Franchise (Regional Oversight) → Franchise Owner (Local Operations) → Outlet Staff. 

• Security & Access: 
 - Single Sign-On (SSO) will unify login across all Zoho apps. 
 - Multi-Factor Authentication (MFA) required for Admins and Master Franchise roles. 
 - IP restrictions ensure that critical roles (Finance, HR, HQ Admins) can only log in from authorized networks. 
 - Field-level permissions will ensure sensitive data (like payroll, commissions) is restricted to specific roles. 

• Data Migration: Legacy data (customers, vendors, staff, inventory, financial records, bookings) will be migrated into Zoho. 
This process involves cleansing, mapping, and validation before import. 

• Compliance & Audit: Zoho One’s system logs and audit trails will be enabled to comply with GDPR and Indian Data Protection 
laws. Audit reports will be generated quarterly and shared with HQ and Master Franchise compliance teams. 

• Hypercare & AMC: After go-live, a 3-month hypercare phase will provide hands-on support. AMC contracts will cover upgrades, 
new features, compliance changes, and regional requests.
2. Finance & Accounting (Zoho Books)

Finance is the backbone of operations. Zoho Books will be configured to handle multi-level royalty splits, POS integration, 
multi-currency accounting, and franchise payouts.
Setup Details:

• Chart of Accounts: A master Chart of Accounts (COA) will be designed at HQ level, extended for Master Franchise and Franchise reporting. 
Regional adjustments for tax (state-level GST, local levies) will be handled at Master Franchise level. 

• Invoice Customization: Custom invoice templates will be designed per vertical – Salon, Spa, Academy, Franchise. 
Each invoice will include tax details, branding, and unique QR/UPI links. 

• Payment Gateways: Razorpay will be configured as the default gateway for India. Other supported gateways include 
Stripe, PayPal, PayU, Instamojo, CCAvenue, PhonePe, Google Pay, Amazon Pay, Apple Pay, NetBanking, and UPI. 
Master Franchise regions may enable additional gateways if required for their jurisdiction. 

• Royalty & Commission Engine: 
 - Franchise revenue will be split into three streams: HQ royalty, Master Franchise royalty, and Franchise earnings. 
 - This split will be automated using custom workflows in Zoho Books. 
 - Commission percentages will be configurable by vertical and region. 

• Group Billing & Settlements: Multi-center operations (chains of salons/spas in one city) will have consolidated billing. 
Master Franchise owners will receive automated payout reports. HQ will consolidate all regions. 

• POS Integration: Franchise outlets will use POS terminals integrated with Zoho Books. 
Sales will sync in real-time, updating both franchise and HQ ledgers. 

• Dashboards & Reporting: Real-time dashboards will display P&L, Balance Sheet, Cash Flow, and franchise contribution. 
Master Franchise dashboards will consolidate their region, while HQ sees an all-India view. 

• Cross-System Integration: Zoho Books will integrate with Payroll (for salaries and commissions), Inventory (for product billing), 
CRM (for service sales), FSM (for AMC contracts), and external systems like QuickBooks, Xero, and ADP (if needed).
3. HR & Payroll (Zoho People + Zoho Payroll)

Zoho People and Zoho Payroll will manage the full lifecycle of employees across HQ, Master Franchise, and Franchise outlets. 
Automation will ensure compliance, reduce errors, and empower staff through self-service tools.
Detailed Workflows:

• Employee Master Data: Centralized employee records will capture role, department, designation, and reporting hierarchy. 
Master Franchise employees (regional trainers, auditors, managers) will be included in the hierarchy. 

• Onboarding & Contracts: Digital onboarding will capture contracts, KYC, NDAs, and regulatory compliance. 
Exit management workflows will automate full-and-final settlements. 

• Attendance & Rostering: Attendance will be tracked via biometrics, mobile GPS check-in/out, and geofencing. 
Shift and roster management will allow HQ, Master Franchise, and Franchise managers to schedule staff effectively. 
Overtime, commissions, and incentive rules will be automated. 

• Payroll Automation: Payroll will process salaries with full statutory compliance: PF, ESI, PT, TDS, gratuity. 
Variable pay, incentives, and loan adjustments will be handled automatically. 
Master Franchise payroll will be managed regionally but consolidated at HQ. 

• Performance Management: Goals and appraisals will be tracked. Employees will have self-service access to performance reviews, 
commissions earned, and incentive payouts. 

• Self-Service: Staff can access schedules, payslips, commission statements, and leave requests via the Zoho People mobile app.
4. CRM (Zoho CRM)

CRM will be the central hub for managing all customer, franchise, and business development interactions. 
It will be configured with multiple pipelines for Salon, Spa, Academy, and Franchise businesses, with 
Master Franchise dashboards and oversight capabilities.

• Multi-Vertical Pipelines: 
 - Salon: service bookings, upselling, memberships. 
 - Spa: therapy sessions, packages, loyalty management. 
 - Academy: student inquiries, enrollments, payments, certifications. 
 - Franchise: prospective franchise leads, negotiations, onboarding stages. 

• Lead Capture: Leads will automatically flow from website forms, WhatsApp, Instagram, Facebook, chatbots, 
calls (via Zoho Voice/IVR), and campaigns. Each lead will be tagged by source and territory. 
Franchise and Master Franchise pipelines will be segmented by region. 

• Automation Workflows: Follow-up reminders, lead scoring, nurturing sequences, and automated routing 
to HQ or Master Franchise. Territories will be predefined for routing accuracy. 

• Zia AI Integration: Predictive analytics for conversion probabilities, anomaly detection, and 
recommendations on next steps. Funnel optimization will be automated using AI insights. 

• Forecasting: Forecasts will be segmented by location, vertical, and region. HQ sees consolidated view, 
while Master Franchise sees only their territory. 

• Integration: CRM integrates with Zoho SalesIQ, Desk, Inventory, Payroll, and Books. 
This ensures every customer, student, or franchise prospect has a unified profile.
5. Franchisee & Master Franchise Management

Franchisee and Master Franchise Management ensures structured onboarding, training, compliance, 
and revenue management. This framework is critical for scaling operations while maintaining brand standards.

• Onboarding (Zoho CRM + Creator): 
 - Franchise applications are submitted digitally with KYC, financials, and business plans. 
 - Leads created in CRM; applications routed to HQ and Master Franchise for review. 
 - Status tracked as “Received,” “Under Review,” “Approved,” “Rejected.” 
 - Agreements uploaded, signed, and stored in CRM/Creator. Renewal reminders automated. 

• Training & Certification (Zoho LMS + CRM/Creator): 
 - Franchise staff must complete training modules from Western Lifestyle Academy. 
 - Certified staff are flagged in CRM and prioritized on customer-facing platforms. 
 - Training progress, completion, and certification validity tracked. 

• Operational Setup & Compliance (Zoho Creator + CRM): 
 - Franchisees receive SOPs, toolkit checklists, and branding requirements. 
 - Master Franchise verifies compliance through digital forms and checklists. 
 - Compliance statuses: “Pending Verification,” “Verified,” “Non-Compliant.” 

• Ongoing Management (Zoho CRM + Analytics + Books): 
 - Revenue, bookings, cancellations, and staff performance monitored. 
 - Subscription usage and loyalty redemption tracked regionally. 
 - Periodic audits by Master Franchise; HQ monitors consolidated reports. 
 - Support queries raised by franchisees handled first by Master Franchise, escalated to HQ if unresolved. 
 - Automated payouts configured in Zoho Books for 3-way revenue sharing. 

• Analytics & Reporting (Zoho Analytics): 
 - Dashboards segmented by HQ, Master Franchise, and Franchise. 
 - Metrics: revenue, subscriptions, offers, training completion, compliance scores, 
   customer complaints, no-shows.
6. Support (Zoho Desk)

Customer and Franchise support is centralized via Zoho Desk, with tickets routed based on region and role.

• Ticket Lifecycle: Tickets logged, routed, resolved, escalated as per SLA. 
• Multi-Channel Intake: Email, WhatsApp, SMS, RCS, IVR, chatbots, and web forms. 
• Knowledge Base: Customers and franchisees access FAQs and SOPs. 
• Collaboration: Tickets may be shared among departments with internal notes. 
• Escalation: Franchise issues resolved first by Master Franchise, escalated to HQ if unresolved. 
• Reporting: SLA compliance, agent performance, CSAT tracked and reported.
7. Field Service Management (Zoho FSM)

Zoho FSM manages all home services, AMC contracts, and regional support activities.

• Job Creation: Work orders created from Desk/CRM and routed to FSM. 
• Scheduling: Franchise and regional technicians scheduled for appointments. 
• Route Optimization: FSM assigns optimal paths for service jobs. 
• Mobile FSM App: Technicians use mobile app for job details, digital sign-offs, reviews. 
• AMC & Warranties: Recurring service contracts tracked with automated reminders. 
• Integration: Inventory linked to FSM to allocate consumables and parts. 
• Master Franchise: Oversees FSM jobs in their region, tracks SLA adherence.
8. Inventory Management (Zoho Inventory)

Inventory will be managed centrally at HQ, regionally by Master Franchise warehouses, and locally by Franchise outlets.

• Central + Regional + Local Inventory: HQ maintains central stock, Master Franchise maintains regional depots, 
Franchise outlets maintain day-to-day stock. 
• Barcode/QR Codes: For consumables, kits, retail, and academy material. 
• Vendor Management: POs generated automatically; low-stock alerts to HQ/MF. 
• Stock Transfers: HQ → Master Franchise → Franchise → Outlet. 
• Sync with CRM + Books: Ensures product/service billing and package redemption. 
• Analytics: Wastage, shrinkage, consumption trends tracked regionally.
9. Omnichannel Communication (Zoho SalesIQ & Campaigns)

Omnichannel communication ensures seamless client interaction across digital platforms. All conversations flow into CRM for a 
360-degree view of the customer or franchise.

• Channels: Live chat, AI chatbot workflows, WhatsApp Business API, RCS, SMS, email, IVR (via Tata Smartflow). 
• Unified Logs: Every interaction auto-linked to CRM records. 
• Automation: Auto-lead creation from conversations, review requests, and service reminders. 
• Campaign Management: HQ campaigns (national), Master Franchise campaigns (regional/localized). 
• Virtual Consultations: Zoom/Google Meet sessions integrated into SalesIQ.
10. Unified Bookings (Zoho Bookings)

Zoho Bookings will centralize service, academy, spa, home service, and franchise bookings into one platform.

• Centralized Bookings: Salon, Spa, Academy, and Franchise bookings consolidated. 
• Resource Allocation: Staff, stylists, trainers, and rooms allocated automatically. 
• Cancellations/Reschedules: Automated confirmations, reminders, and waitlist management. 
• Master Franchise Oversight: Regional visibility on bookings, conflicts, and availability. 
• Calendar Sync: Google, Outlook, and Zoho calendars integrated.
11. Commerce & Marketplace (Zoho Commerce)

A franchise-wide eCommerce and marketplace platform will enable customers to purchase services, courses, and products.

• Customer App/Website: Multi-seller cart, service booking, product catalog, loyalty, coupons, upselling. 
• Order Tracking & Returns: Real-time logistics integration with Shiprocket/Delhivery APIs. 
• Seller Portal: Business/KYC onboarding, product upload, stock sync with Zoho Inventory. 
• Payments & Settlements: Seller payouts automated via Zoho Books, commission deducted by HQ/MF. 
• Admin Backend: Managed through Zoho CRM, Inventory, Books, Desk, Analytics. 
• Regional Oversight: Master Franchise validates regional sellers, manages compliance and campaigns. 
• Analytics: GMV, seller performance, return %, repeat purchases, abandoned carts.
12. Training & Academy Platform (Zoho Learn + LMS)

Western Lifestyle Academy will be digitized through a full-featured e-learning platform.

• Learner App/Website: User profiles, course browsing, progress dashboards, HD video streaming, downloadable content, quizzes, 
assignments, certifications. 
• Educator Portal: KYC onboarding, course creation, structured lessons, quizzes, dashboards for enrollments and revenue. 
• Certification & Visibility: WLA-certified educators flagged and prioritized in search results. 
• Payments & Refunds: Enrollments processed through Zoho Books, refunds handled via Desk workflow. 
• Regional Centers: Master Franchise oversees local training centers and educator performance. 
• Analytics: Dashboards showing course performance, educator earnings, cancellations, learner engagement.
13. At-Home Beauty Service Platform

The at-home beauty service platform extends salon and spa services to customers’ homes like “urban clap”.

• Customer App: Account creation, service browsing, provider selection, secure payment options (UPI, cards, wallets, cash-on-service). 
• Provider Portal: Independent beauticians onboard via KYC and certification. Availability slots managed directly. 
• Salon Staff Integration: Verified in-salon staff profiles also available for home bookings. 
• Master Franchise Oversight: Approves and monitors service providers in their region. Tracks compliance with toolkit and hygiene standards. 
• Booking Management: Customers manage cancellations/reschedules, with SLA handling. 
• No-Show Handling: Customers report no-shows in-app; Master Franchise resolves or escalates. 
• Analytics: Provider performance, revenue per region, cancellations, customer complaints tracked in Zoho Analytics.
14. AR & Remote Monitoring (Zoho Lens)

Zoho Lens enables AR-driven monitoring and audits for HQ, Master Franchise, and Franchise.

• Cash Counter Verification: Real-time cash verification linked to Zoho Books POS records. 
• Entry/Exit Monitoring: Doors monitored; timings linked with Zoho People attendance logs. 
• Hygiene Monitoring: Ensures compliance with SOPs for cleaning salon chairs and spa rooms. 
• Compliance Audits: Master Franchise conducts AR-assisted audits; reports sent to HQ. 
• Inventory Tracking: Visual stock reconciliation, shrinkage detection. 
• Training & Guidance: Trainers provide remote AR guidance to students and franchise staff. 
• Customer Experience: Before/after service photos logged into CRM/Desk. 
• Asset Monitoring: Spa machines, salon chairs, equipment inspections for AMC compliance. 
• Franchise Expansion: Remote verification of new franchise readiness (equipment, branding).
15. Mobile Applications (iOS & Android)

Three branded mobile apps will support customer and franchise operations.

1. Salon + Academy App: Bookings, chairside checkout, academy course marketplace, educator dashboards, loyalty, memberships, gift cards. 
2. Spa App: White-labeled for spa services with booking, loyalty, reviews. 
3. Shared Features: Unified login/profile, push notifications, loyalty wallets, multi-language support, offline access, Razorpay as default gateway. 
4. Master Franchise Access: Regional dashboards, compliance checks, campaign push notifications inside apps.
16. Advanced Integrations

The ecosystem integrates with both Zoho native apps and third-party solutions.

• Zoho Recruit: Candidate management for trainers and staff recruitment. 
• Zoho Projects & Sprints: Project/task tracking for franchise rollouts, IT deployments, campaigns. 
• Zoho Marketing Automation: Drip campaigns, lead nurturing, segmentation, A/B testing. 
• Zoho Analytics: BI dashboards consolidating HQ, Master Franchise, and Franchise data. 
• Zoho Catalyst: Custom apps for marketplace, academy, home services. 
• 3rd Party: ADP/Xero integration, Shiprocket/Delhivery APIs for logistics, biometric device integration.
17. Analytics & Reporting

Zoho Analytics will centralize all reporting and KPIs across HQ, Master Franchise, and Franchise operations.

• HQ Dashboards: National revenue, compliance, training, customer satisfaction. 
• Master Franchise Dashboards: Regional revenue, franchise contribution, audit scores. 
• Franchise Dashboards: Local performance, staff compliance, service quality. 
• Alerts: Anomaly detection, SLA breaches, low stock, financial mismatches.

18. Smart Mirror & Scalp Analysis Concept (Be U Salon–Style Integration)

To elevate customer experience and differentiate the franchise, Smart Mirror Technology with Scalp & Hair Diagnostics will be deployed across flagship outlets, with integration into Zoho CRM, Zoho Analytics, and Zoho Desk.

Key Components:
• Smart Mirror Setup:
• Interactive mirrors at salon chairs with embedded AR screens.
• Multi-camera setup to capture scalp, face, and hair under different lighting conditions (normal, polarized, UV).
• AR overlays to preview hairstyles, hair colors, and treatments.
• Scalp & Hair Analysis:
• AI-powered imaging to detect dandruff, dryness, oiliness, thinning, follicle density, and scalp conditions.
• Integration with Zoho CRM: Analysis report stored in customer’s profile.
• Treatment recommendations auto-generated and linked to services/products.
• Customer Engagement & Personalization:
• Customers view before/after simulations in real time.
• History of scalp scans stored, enabling “progress tracking” over multiple visits.
• Personalized recommendations linked to Zoho Campaigns (follow-up reminders, product upsell offers).
• Integration with Zoho Suite:
• Zoho CRM: Analysis → Service recommendation → Booking created.
• Zoho Books & Inventory: Recommended treatments auto-linked to billing & product consumption.
• Zoho People: Staff performance tracked by treatment conversion rate.
• Zoho Analytics: Dashboards for HQ/Master Franchise showing treatment adoption, scalp health trends, product effectiveness.
• Franchise & Master Franchise Oversight:
• Standardized mirror diagnostic protocols shared across all franchises.
• Master Franchise monitors compliance (whether scans are performed, recommendations followed).
• HQ gets consolidated reports: “% of customers using Smart Mirror”, “Scalp condition trends by region”, “Treatment revenue uplift”.
• Marketing & Brand Differentiator:
• Positioned as “First Tech-Enabled Luxury Salon Chain” with real-time scalp diagnostics.
• Social media integration: Customers can share before/after images (with consent).
• Loyalty & retention enhanced by visual proof of progress (scalp improvement journey).
• Future Expansion:
• Remote consultations: Customers upload scalp photos via mobile app; AI + Zoho CRM generate recommendations before in-salon visit.
• Virtual educator mode: Trainers use smart mirrors to teach students (Academy integration).

18. Deliverables & SOPs

• End-to-end Zoho One deployment across HQ, Master Franchise, and Franchise. 
• 3 branded mobile apps (Salon + Academy(like byju), 2× Spa(clone app)). 
• Franchise portal and eCommerce marketplace. 
• Staff, franchisee, and Master Franchise training. 
• SOP documentation for every process (finance, HR, CRM, Desk, FSM, Inventory, Bookings). 
• Hypercare support for 3 months post go-live. 
• AMC contracts for ongoing support, compliance updates, and upgrades.
.Smart Mirror Deployment & SOPs: Installation, calibration, staff training, integration with Zoho CRM & Analytics, compliance standards for data privacy.

We are seeking a skilled eCommerce Web Developer to help us build a high-performance, visually appealing, and user-friendly online store for our clothing and shoes brand. If you have experience building custom eCommerce websites and are passionate about delivering seamless shopping experiences, we would love to work with you!

Job Overview:
The ideal candidate will be responsible for developing a fully functional and visually attractive eCommerce website using platforms like WooCommerce, Shopify, or Magento. This project involves building a customized shopping experience, integrating payment methods, and ensuring the site is optimized for mobile and SEO.

Key Responsibilities:

eCommerce Platform Setup: Set up and configure eCommerce platforms like WooCommerce, Shopify, or Magento based on project needs.
Custom Theme Development: Develop or customize themes that align with our brand and provide an intuitive user experience.
Product Pages & Catalog: Create visually appealing product pages and organize products into categories with filters for size, color, and price.
Shopping Cart & Checkout: Implement and optimize the shopping cart and checkout process to ensure smooth navigation and secure transactions.
Payment Gateway Integration: Integrate multiple payment gateways (PayPal, Stripe, credit card options) for seamless transactions.
Mobile & Desktop Optimization: Ensure the site is fully responsive, optimized for mobile, and accessible across all devices and browsers.
SEO Best Practices: Implement on-page SEO for all pages to help improve search engine rankings and drive traffic.
Third-Party Integrations: Integrate with various third-party tools such as email marketing, Google Analytics, and social media platforms.
Security & Performance: Implement SSL certificates, security plugins, and regular backups. Optimize the website for speed and reliability.
Maintenance & Updates: Provide ongoing support and maintenance post-launch, including troubleshooting, updates, and new feature additions.

Required Skills & Experience:

Proven experience building eCommerce websites with platforms like WooCommerce, Shopify, Magento, or similar.
Strong knowledge of HTML, CSS, JavaScript, and PHP.
Experience customizing eCommerce themes and templates.
Knowledge of payment gateway integrations (PayPal, Stripe, etc.).
Familiarity with SEO best practices for eCommerce websites.
Strong problem-solving skills and attention to detail.
Experience with website security, performance optimization, and backup solutions.
Familiarity with analytics tools (Google Analytics, Facebook Pixel, etc.) and integration.

Preferred Skills:

Ability to build custom plugins or extensions for eCommerce platforms.
Familiarity with A/B testing and conversion optimization techniques.
Experience working with popular page builders like Elementor, WPBakery, or similar.
Knowledge of email marketing platforms (Mailchimp, Klaviyo, etc.).
Ability to integrate social media and marketing tools into the website.

What We’re Looking For:

A proactive and creative developer who can deliver high-quality, functional, and aesthetically pleasing websites.
Someone with a strong attention to detail and the ability to troubleshoot and resolve issues quickly.
A team player who is open to feedback and collaboration but can also work independently.
A developer who is up to date with the latest web design trends, security standards, and eCommerce best practices.

Je cherche un expert Meta Ads pour lancer et optimiser une campagne aux États-Unis visant à augmenter les ventes de mon eBook dédié aux débutants en cryptomonnaie.

Ce que j’attends :
• Analyse rapide de mon tunnel actuel (page d’atterrissage + checkout) afin d’assurer la cohérence message-offre.
• Création de 2-3 ensembles de publicités persuasives (copies, visuels ou courtes vidéos) alignés sur un ton convaincant et orienté vente.
• Paramétrage complet dans Business Manager / Ads Manager : audiences froides « débutants crypto », retargeting, tests A/B, suivi via Meta Pixel.
• Optimisation continue pendant la première phase de diffusion : ajustements des enchères, duplication des annonces gagnantes, rapport de performance clair (ROAS, CPA, ventes générées).

Je fournis l’accès au site, au compte publicitaire et aux éléments de branding existants. J’apprécierais aussi vos suggestions pour améliorer le contenu de la landing page si nécessaire.

Livrables finaux :
1. Structure de campagne prête à l’emploi.
2. Créatifs exportables (formats Meta).
3. Tableau de bord ou rapport détaillant les résultats et vos recommandations pour l’étape suivante.

Si vous avez déjà réussi à vendre des ebooks ou des formations via Facebook/Instagram aux États-Unis, faites-le moi savoir et partagez vos chiffres clés. Hâte de collaborer !

Skills: Copywriting, Internet Marketing, Google Adwords, Facebook Marketing, Advertising, Analytics, Digital Marketing, A/B Testing

We are looking for a Graphic Designer who can hit the ground running with our existing creative systems. The ideal candidate is detail-oriented, performance-minded, and comfortable working within established brand frameworks to produce high-impact creative for paid media campaigns — while also bringing fresh ideas to the table.

What you'll do:

Creative Optimization & A/B Testing
1. Take existing assets from active Meta campaigns and optimize creative for performance — refreshing copy placement, visual hierarchy, CTAs, and formats.
2. Produce a variety of A/B test variants per campaign to systematically test and improve performance metrics.
3. Analyze what creative elements are working and apply learnings to future iterations.

Template-Based Production
1. Work within our established Figma templates to make minor graphic updates — resizing, copy swaps, image replacements, and layout tweaks.
2. Maintain design consistency and brand integrity across all deliverables.

Creative Ideation
1. Propose new and unique creative concepts that feel authentically on-brand and align with current marketing campaign themes.
2. Contribute to brainstorms and bring a point of view on what will resonate with our target audience.

File Management & Organization
1. Follow established naming conventions and folder structures to deliver clean, organized files that are easy for the team to find and use.
2. Hand off production-ready files in the correct formats and specifications for each platform and placement.

Software Proficiency needed:
Figma — confident working within and editing existing component-based templates.
Adobe Photoshop — for image editing, compositing, and asset preparation.

How we work:
1. You'll receive existing Figma files templates. We're looking for someone who can execute quickly, accurately, and with taste.
2. Most tasks will be iterative: taking something that already exists and making it better, not building from scratch.
3. We value clear communication, organized handoffs, and a proactive attitude. If you spot an opportunity to improve something, we want to hear about it.

• Describe your recent experience with similar projects
• Please list any certifications related to this project
• Describe your typical design process and methods
• Describe how you work on a cross-functional team
• Where do you get inspiration from?

We are looking for a skilled and experienced eCommerce WordPress developer to build a high-performing, visually attractive online store for our clothing and shoes business. We want a developer who is proficient in WordPress and WooCommerce, with a strong eye for design and a focus on creating a seamless and intuitive shopping experience.

Job Overview:
The goal is to develop a fully functional online store using WordPress and WooCommerce, ensuring that the website not only looks great but also operates efficiently, with all the features needed for a clothing and shoes store. The website must be responsive, SEO-optimized, and secure.

Responsibilities:

WordPress & WooCommerce Setup: Install and configure WordPress, WooCommerce, and necessary plugins to set up the eCommerce platform.
Theme Customization/Development: Customize an existing WordPress theme or develop a custom theme to fit the branding and design guidelines of the clothing and shoes store.
Product Catalog Setup: Upload and manage product listings, including descriptions, prices, images, and variations (size, color, etc.), with easy-to-navigate product pages.
Responsive Design: Ensure the website is fully responsive and optimized for desktop, tablet, and mobile devices.
Shopping Cart & Checkout Optimization: Implement and optimize the shopping cart and checkout process for smooth user experience, including integrating secure payment methods (PayPal, Stripe, etc.).
SEO Best Practices: Implement on-page SEO best practices to improve visibility on search engines and enhance the site’s ranking. This includes optimizing page content, images, meta descriptions, and URLs.
Integrate Marketing Tools: Set up integrations with email marketing platforms (e.g., Mailchimp, Klaviyo) and tools like Google Analytics, Facebook Pixel, and Google Search Console to track user behavior and conversions.
Product Search & Filtering: Design and develop easy-to-use product search and filtering systems for categories like size, color, style, and price.
Security & Performance Optimization: Ensure the website is secure by implementing SSL certificates, security plugins, and regular backups. Optimize the site’s loading speed for fast performance.
Maintenance & Updates: Provide ongoing support after the site is live, including regular updates, troubleshooting, and security patches.

Required Skills & Experience:

Proven experience building eCommerce websites using WordPress and WooCommerce.
Strong expertise in HTML5, CSS3, and JavaScript, and familiarity with responsive frameworks like Bootstrap.
Experience customizing WordPress themes and developing custom child themes.
In-depth knowledge of WooCommerce plugins, extensions, and integrations.
Strong understanding of SEO strategies for eCommerce websites and best practices for improving rankings.
Proficient in integrating payment gateways, shipping methods, and third-party services.
Knowledge of security best practices and tools for WordPress websites.
Ability to test and debug websites across multiple browsers and devices.
Strong communication skills and ability to meet deadlines.

Preferred Skills:

Experience with advanced WooCommerce features such as subscription management, advanced shipping options, or membership sites.
Ability to develop custom plugins or extensions to meet specific business needs.
Experience working with page builders like Elementor or WPBakery.
Familiarity with social media integrations for eCommerce, such as Instagram shopping or Facebook shop.
Knowledge of conversion optimization techniques and A/B testing to increase sales.

What We’re Looking For:

A creative and skilled WordPress developer who can bring fresh ideas and solutions to our store.
Someone who can work independently but is also open to collaboration and feedback.
A developer who is passionate about eCommerce and knows the ins and outs of WooCommerce.
Strong attention to detail and a commitment to delivering high-quality work on time.

We are looking for a skilled and results-driven Google Ads expert to set up, manage, and
optimize our Google Ads account. The ideal candidate will have hands-on experience in
creating high-performing campaigns, conducting in-depth keyword research, and
structuring ad groups to maximize return on investment (ROI).
You will play a key role in building and launching effective advertising campaigns that
drive qualified traffic, generate leads, and improve overall campaign performance.
Responsibilities:
Set up and configure Google Ads campaigns from scratch
Conduct thorough keyword research and competitor analysis
Create and structure ad groups for optimal performance
Write compelling ad copy that drives clicks and conversions
Implement conversion tracking and analytics tools
Optimize campaigns based on performance data (CTR, CPC, ROI, etc.)
Perform A/B testing on ads and landing pages
Monitor campaigns and provide regular performance reports
Recommend strategies to improve ad performance and reduce costs
Requirements:
Proven experience in managing and setting up successful Google Ads campaigns
Strong understanding of campaign structure, bidding strategies, and targeting
Experience with keyword research tools and analytics platforms
Ability to analyze data and make data-driven decisions
Excellent communication and reporting skills
Nice to Have:
Google Ads certification
Experience with Google Analytics and conversion tracking setup
Knowledge of landing page optimization and CRO (Conversion Rate Optimization)
Background in SEO or digital marketing strategy

Senior Performance Marketing Manager (Google Ads, Meta Ads, TikTok Ads, Bing) | Tracking & GTM Expert

Description:

We are looking for a highly skilled **Performance Marketing & Ads Specialist** to manage and scale our paid advertising campaigns across multiple platforms.

This role requires strong expertise in **Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and Microsoft/Bing Ads**, as well as solid experience in **conversion tracking, Google Tag Manager (GTM), and pixel integrations**.

---

Key Responsibilities:

* Setup, manage, and optimize campaigns across **Google Ads, Meta Ads, TikTok Ads, and Bing Ads**
* Improve performance based on key metrics (**CPC, CPA, ROAS, CTR, Conversion Rate**)
* Conduct **A/B testing** (ad creatives, audiences, landing pages)
* Implement and manage **conversion tracking (Meta Pixel, TikTok Pixel, Google Ads Conversion Tracking)**
* Configure **Google Tag Manager (GTM)** and support **server-side tracking / Conversion APIs**
* Audience research, retargeting, and funnel optimization
* Collaborate with our team to ensure seamless integration with our platform
* Provide regular **performance reports and optimization strategies**

---

Required Skills (SEO Keywords):

* Google Ads / Google PPC / Search Engine Marketing (SEM)
* Meta Ads / Facebook Ads / Instagram Ads
* TikTok Ads Manager
* Microsoft Ads / Bing Ads
* Conversion Tracking / Pixel Setup
* Google Tag Manager (GTM)
* Google Analytics 4 (GA4)
* Retargeting / Remarketing
* Funnel Optimization / Lead Generation / E-commerce

---

Requirements:

* Proven track record in **performance marketing / paid media buying**
* Strong analytical skills and data-driven decision making
* Experience with **tracking setups, pixels, and attribution models**
* Ability to work independently and deliver measurable results
* Fluent in English (German is a plus)

---

Nice to Have:

* Experience with **server-side tracking, Conversion API (CAPI)**
* Knowledge of **landing page optimization (CRO)**
* Experience scaling campaigns with high budgets

---

**Project Details:

* Start: ASAP
* Type: Freelance / Remote
* Duration: Long-term preferred
* Workload: Flexible (to be discussed)

---

*Please include examples of past campaigns, results (ROAS, CPA), and platforms you have worked on.*

We are seeking a Funnel Strategy Expert to enhance our SaaS sales funnel. The ideal candidate will analyze our current funnel, identify bottlenecks, and implement strategies to improve conversion rates. Responsibilities include conducting A/B testing, optimizing landing pages, and integrating marketing automation tools. Experience with HubSpot is essential.