A/B Testing for Optimal Project Selection

# Launch & Growth Partner for AI SaaS Platform

Kynest is preparing for its official market launch, and we are looking for a hands-on **Launch & Growth Partner** to help drive user acquisition, optimize our go-to-market strategy, and build the foundation for repeatable customer growth.

Kynest is an AI-powered business intelligence platform designed to automatically collect, organize, and transform information about organizations into structured, actionable business reports. The product has been in development for several months and is now entering one of its most important stages: bringing the platform to market and acquiring real users.

This is not a traditional social media management role. We are looking for someone who understands **performance marketing, conversion strategy, analytics, experimentation, and SaaS growth** and who can work alongside our team as a true launch partner.

## What You'll Be Responsible For

You will help develop and execute Kynest's early customer acquisition strategy, including:

* Planning and executing the initial go-to-market and user acquisition strategy.
* Managing and testing paid acquisition campaigns across platforms such as Google, Meta, LinkedIn, and other relevant channels.
* Identifying the strongest customer segments and targeting opportunities for Kynest.
* Building a structured testing strategy for audiences, messaging, offers, landing pages, and creative.
* Implementing and validating conversion tracking, analytics, attribution, and campaign measurement.
* Monitoring the full acquisition funnel from ad impression through signup, trial, and paid conversion.
* Identifying friction points in the customer journey and recommending improvements to increase conversion.
* Developing retargeting strategies for visitors and users who engage with Kynest but do not immediately convert.
* Working with the Kynest team to improve messaging, positioning, landing pages, onboarding, and offers based on actual performance data.
* Monitoring key launch metrics and making fast adjustments as user behavior and campaign data become available.
* Helping establish a repeatable customer acquisition framework that Kynest can continue scaling after the initial launch.

## What We're Looking For

The ideal candidate has experience launching or growing SaaS, technology, AI, or subscription-based products and understands that early-stage growth requires experimentation rather than simply increasing advertising spend.

You should have experience with:

* SaaS or technology product launches.
* Performance marketing and paid user acquisition.
* Google Ads, Meta Ads, LinkedIn Ads, or comparable acquisition channels.
* Conversion tracking and attribution.
* Google Analytics and other marketing analytics platforms.
* Funnel optimization and conversion-rate optimization.
* Retargeting and remarketing.
* Customer acquisition cost, conversion rate, ROAS, CAC, LTV, and related SaaS growth metrics.
* A/B testing and campaign experimentation.
* Translating data into clear recommendations and next actions.

Experience working with **AI products, B2B SaaS, business intelligence platforms, or early-stage startups** is highly preferred.

## How We Want This Engagement to Work

We are looking for someone who wants to operate as a **partner in the launch**, not simply complete a checklist of marketing tasks.

You should be comfortable taking ownership, identifying opportunities independently, communicating clearly with the team, and making recommendations when something needs to change.

The engagement will be structured around measurable milestones and KPIs. We care about execution and results, including qualified traffic, signups, activation, conversion, acquisition efficiency, and ultimately the development of a scalable acquisition strategy.

We understand that an early-stage launch requires testing and that not every campaign will immediately succeed. What matters is having a disciplined process for learning quickly, identifying what works, and continuously improving performance.

## When Applying

Please include:

1. Examples of SaaS, AI, technology, or subscription products you have helped launch or grow.
2. The acquisition channels you are strongest in.
3. A brief explanation of how you would approach the first 30 days of launching a new AI SaaS product.
4. An example of a campaign or product where you improved acquisition or conversion performance.
5. The primary KPIs you would track during an early-stage SaaS launch.

Please do not send a generic agency proposal. We are specifically looking for someone who understands early-stage product growth and is interested in becoming deeply involved in Kynest's launch and customer acquisition strategy.

# Freelance Meta Ads Specialist for Animation Studio

Pixel Pirate Studio is seeking an experienced freelance Meta Ads Specialist to help us set up, test, and launch paid advertising campaigns promoting our animation and video production services.

We will launch five campaigns, with approximately five to six ads per campaign. The selected freelancer will advise us on best practices, ensure our campaigns and tracking are configured correctly, and help us test each ad before committing the full campaign budget.

## Responsibilities

* Review our advertising goals, target audiences, creative assets, and landing pages.
* Set up five campaigns in Meta Ads Manager.
* Organize approximately 25–30 ads across the campaigns.
* Recommend campaign objectives, audience targeting, placements, budgets, and bidding strategies.
* Configure the Meta Pixel, conversion tracking, and retargeting audiences as needed.
* Test ads, links, forms, tracking, and campaign settings before launch.
* Develop an initial A/B testing strategy for messaging, creative, audiences, and placements.
* Monitor and optimize campaign performance during the first month.
* Identify underperforming ads and recommend adjustments.
* Provide clear reporting and actionable recommendations.
* Train or guide our internal team on basic campaign management and best practices.

## Ideal Experience

* Demonstrated experience managing successful Meta advertising campaigns.
* Experience working with animation studios, creative agencies, video production companies, or similar service-based businesses is strongly preferred.
* Experience generating qualified leads for high-value creative or B2B services.
* Strong knowledge of Meta Ads Manager, Pixel setup, conversion tracking, retargeting, and A/B testing.
* Ability to analyze campaign data and explain recommendations clearly.
* Familiarity with lead-generation funnels, qualification forms, and calendar-booking systems.
* Strong communication skills and attention to detail.

## Project Structure

This is initially a one-month freelance engagement. During the first month, you will help us set up, test, launch, monitor, and optimize the campaigns to ensure everything is functioning properly.

After the initial engagement, our internal team plans to manage the campaigns. However, we would like the selected freelancer to become our ongoing point of contact for future Meta advertising support, troubleshooting, campaign reviews, and new launches as needed.

## To Apply

Please include:

* A brief overview of your Meta advertising experience.
* Examples of campaigns you have managed for animation studios, production companies, creative agencies, or other service-based businesses.
* Relevant results, such as qualified leads, cost per lead, booked calls, or return on ad spend.
* Your proposed fee for the initial one-month engagement.
* Your availability and estimated timeline for setting up the campaigns.

About the business

Koti Homes is a UK flooring supply and installation company working with new build homeowners across the Midlands. We generate leads through Meta instant forms and convert them to quotes and installed jobs.

The account currently runs about £60/day across four campaigns and produces roughly 4-5 leads a day. We are scaling toward £120-200/day over the next few months.

The role

This is an execution role, not a strategy role.

Every week I will send you a specific list of changes I want made to the account — budgets up or down, ads switched on or off, ad sets restructured, tests set up. Your job is to action them correctly, tell me when a change won't do what I think it will, and flag anything in the account that needs attention before next week.

I decide what we're testing and why. I supply all creative. I need someone who knows Meta's mechanics better than I do and can execute cleanly without breaking delivery.

Expected commitment is 2-4 hours per week, ongoing.

What you'll actually be doing

Weekly call (30 minutes). We go through last week's numbers and I give you the change list for the week.

Action the changes (within 24 hours of the call). Budgets, ad status, ad set structure, audience settings, test setup.

Push back where it matters. If a change I've asked for will reset learning phase, starve something I want tested, or won't achieve what I've described, say so before you make it. This is a significant part of the value.

Weekly report back (short, written). What changed, what happened, what needs a decision from me next week. Two paragraphs and a table is fine — I don't want a deck.

Flag problems between calls. Creative fatigue, delivery stalls, spend running away from where it should be, ads not exiting learning phase.

Specific problems I need solved

These are live issues in the account right now. If you can't speak confidently to these, this isn't the right role for you:

CBO starvation. Campaign budget optimisation repeatedly picks a favourite ad early and starves everything else — I've had ads receive under £1/day for a fortnight, which makes them impossible to evaluate. I need a structure where the creatives I want tested actually get funded.
Forcing spend to specific ads. I frequently want a particular creative to get a set amount of budget regardless of what Meta would choose. I need to know how to do this and when it's a bad idea.
Structuring genuine split tests. I want clean reads on creative, not Meta deciding after two days. Whether that's separate ad sets, the A/B test tool, or something else, I need it set up so the results mean something.
Scaling without breaking things. As budgets rise I need frequency, audience size and learning phase managed properly rather than doubling budgets and watching performance fall over.
How we measure success

Cost per quote is the primary metric, not cost per lead. We track leads through to quotes issued and jobs won, so a cheap lead that never converts is not a win. I'll share the conversion data each week so you can see the full funnel.

Secondary metrics: cost per lead, click-to-lead rate, CTR, frequency, and whether each ad set is exiting learning phase.

Not in scope
Creative production — I supply all images, video and copy
Strategy and offer decisions — mine
Landing pages and website work — we use Meta instant forms
CRM, automation and follow-up — handled separately
Requirements
Demonstrable Meta lead gen experience, ideally UK service businesses
Fluent with Ads Manager mechanics: CBO vs ABO, learning phase, A/B testing, spend allocation, Advantage+ settings
Comfortable being given instructions rather than setting direction, while still saying so when an instruction is wrong
Clear written English and reliable weekly availability for a fixed call slot
Available for a UK-hours call each week
Nice to have
Experience with home improvement, construction or trades lead gen
Meta Conversions API and offline conversion setup (we have CAPI work planned)
Experience scaling accounts from ~£2k to ~£6k monthly spend
Please answer these in your proposal
I have five ads in one CBO ad set. Meta has given 82% of the budget to one of them and eight pence a day to another. I want all five tested fairly. Walk me through exactly what you'd do.
Which specific edits reset learning phase, and which don't?
An ad has a strong CTR but its click-to-lead rate has dropped from 4.5% to 3%, while other ads using the same form convert fine. What's your read, and what would you check first?
Briefly, one account you've managed: starting spend, ending spend, and what the cost per lead or acquisition did over that time.

Proposals that don't answer these won't be reviewed.

Terms
Ongoing weekly engagement, starting immediately

My immediate priority is to turn Facebook and Instagram into steady, trackable lead sources for my business. The assignment is entirely marketing-focused: create, run, and refine paid social campaigns that bring in qualified prospects, not just likes or follows.

Here’s what the finished job needs to cover:
• Strategy & audience research that pinpoints who is most likely to convert.
• Compelling ad creative and copy sized correctly for both Facebook and Instagram placements.
• Full campaign build inside Meta Business Suite/Ads Manager, with pixel and event tracking configured so every lead is captured.
• Ongoing optimisation—budget shifts, A/B tests, retargeting setups—until lead cost hits agreed targets.
• Clear weekly reporting that shows spend, impressions, CPL, and next-step recommendations.

I’ll supply brand guidelines and access to existing assets; you’ll handle the rest through to delivery of a healthy lead pipeline.

Skills: Copywriting, Internet Marketing, Google Adwords, Facebook Marketing, Analytics, Social Media Marketing, Digital Marketing, Instagram Marketing, Lead Generation, A/B Testing

We are seeking an experienced, hands-on B2B outbound campaign professional to build, launch, and manage an integrated cold-email and LinkedIn outreach program.

We already have a detailed sales and marketing plan, defined target market, core positioning, and an established prospect database. This is not a broad marketing-strategy engagement. We need an experienced operator who can turn our existing plan and data into a professionally executed outbound campaign.

The selected professional will personally manage the work rather than simply provide advice or delegate execution to an offshore team.

Initial Engagement

This will be an initial 90-day engagement, with the possibility of continuing based on performance.

Project length: 1–3 months

Time commitment: Fewer than 20 hours per week

Target budget: $1,000–$2,000 per month, plus approved software expenses

Primary Responsibilities

Review our existing sales and marketing plan and translate it into an executable campaign

Recommend a practical, cost-effective technology stack

Establish cold-email infrastructure, including secondary domains, mailboxes, authentication, warm-up, and deliverability monitoring

Configure and manage an email platform such as Instantly or Smartlead

Segment and load our existing prospect data

Refine campaign messaging and develop email sequences

Coordinate LinkedIn outreach using Sales Navigator and appropriate campaign processes

Develop coordinated email and LinkedIn touch patterns

Perform A/B testing and ongoing campaign optimization

Monitor replies and identify interested or qualified prospects

Route opportunities to our team for personal sales follow-up

Provide concise weekly reporting on activity, engagement, deliverability, responses, and opportunities

Document the campaign infrastructure and operating process

Required Qualifications

Located in the United States

Demonstrated experience personally managing B2B outbound campaigns

Strong cold-email infrastructure and deliverability knowledge

Experience with LinkedIn prospecting and LinkedIn Sales Navigator

Experience with tools such as Instantly, Smartlead, Apollo, Clay, or comparable platforms

Strong campaign copywriting, segmentation, testing, and reporting skills

Ability to work independently from an established strategy

Clear and responsive communication

Healthcare or Healthcare RCM services experience is strongly preferred but not required.

Who We Are Looking For

Our preference is an independent consultant or a very small, U.S.-based company in which a senior professional personally performs or directly supervises the work.

We are not seeking:

A large marketing agency

An offshore delivery team

A list-building-only service

A strategy-only consultant

A provider using accounts or infrastructure that we cannot retain after the engagement

Account and Data Ownership

All domains, mailboxes, software subscriptions, LinkedIn-related accounts, prospect lists, CRM records, campaign copy, reporting data, and other campaign assets must be established in accounts owned and controlled by us.

No prospect data may be reused, resold, or retained by the contractor after the engagement.

Budget and Proposal Requirements

Our target budget is $1,000–$2,000 per month, plus approved software expenses, for an initial 90-day engagement.

Please distinguish clearly between:

One-time setup costs

Monthly campaign-management fees

Required software and data costs

This budget is a planning range rather than a promise to accept a particular proposal. Final scope and compensation will be agreed upon before the engagement begins.

Screening Questions

Describe one comparable B2B campaign that you personally built and managed across both cold email and LinkedIn. What work did you perform, and what measurable results did it produce?

Based on the scope described, what technology stack would you recommend? Please itemize the estimated one-time and monthly software costs.

What would you accomplish during the first 30 days, and when would you expect the first campaign to launch?

Will you personally perform the work? Identify every task that would be delegated, subcontracted, or completed outside the United States.

Confirm that all domains, mailboxes, software accounts, prospect data, campaign assets, and reporting will remain entirely under our ownership and control.

Upwork Project Settings

Talent location: United States only

Experience level: Expert

Project length: 1–3 months

Time commitment: Fewer than 20 hours per week

Contract structure: Hourly with a controlled weekly limit or fixed-price monthly milestones

Target budget: $1,000–$2,000 per month, excluding approved software

Visibility: Upwork talent only

Suggested Skills

B2B Lead Generation

Email Marketing

LinkedIn Marketing

Campaign Management

Email Deliverability

Marketing Automation

LinkedIn Sales Navigator

Instantly

Smartlead

Apollo

Email Marketing & Lifecycle Growth Specialist — Healthcare

We are a growing mental health company providing evidence-based treatments for depression, including TMS and Spravato.

We are looking for an "experienced" email marketer / lifecycle marketer who can help us turn leads into scheduled patients through smart, human, high-converting email campaigns.

This is NOT a newsletter-writing job.

We are not looking for someone who simply writes long weekly newsletters, designs emails, or sends promotional blasts.

We want someone who understands:

Attention → Psychology → Trust → Action → Conversion

People today are overwhelmed with email, social media, notifications, and content. Our emails need to stand out by being short, interesting, useful, human, and extremely easy to consume.

What you'll be responsible for

- Build and manage email nurture sequences for new leads
- Create campaigns that move people from lead → interested → scheduled → patient
- Develop segmentation based on where someone is in the patient journey
- Write compelling subject lines and hooks
- Write short, highly engaging emails that provide real value
- Create educational content around depression, TMS, Spravato, and treatment-resistant depression
- Develop different messaging for different audiences and stages
- A/B test subject lines, messaging, CTAs, timing, and sequences
- Analyze performance and continuously improve conversion
- Work inside GoHighLevel
- Coordinate with our marketing/content team
- Build a repeatable email marketing system rather than one-off campaigns

The type of email we want

We don't want:

“Dear valued patient,
We are committed to providing innovative mental health solutions…”

We want something more like:

You've tried two antidepressants. What happens next?

Most people aren't told what the next step is when medication isn't working.

Here's what doctors typically consider—and where TMS may fit in.

→ See if TMS could be an option

Short. Interesting. Useful. One clear action.

You should be strong at

- Direct-response copywriting
- Email psychology
- Lifecycle marketing
- Lead nurturing
- Conversion optimization
- Segmentation
- A/B testing
- CRM automation
- Analytics

Healthcare or medical marketing experience is a major plus, but strong conversion/lifecycle experience is more important.

What success looks like

We don't care primarily about how beautiful the emails look.

We care about:

Open → Click → Intake → Qualified Lead → Appointment → Treatment

The ultimate goal is to generate more patients from the leads we already have.

Who we're looking for

You should be someone who can look at an existing funnel and say:

“Here's where you're losing people, here's why, and here's what I'd change.”

We want someone who can think strategically and execute, not someone who needs to be told exactly what email to write every week.

To apply

Please send:

1. 2–3 examples of email campaigns you personally created
2. A brief explanation of what you changed and what results you achieved
3. Your experience with GoHighLevel or similar CRM/email platforms
4. Any experience with healthcare, mental health, medical, or other high-trust industries
5. Your hourly rate or preferred monthly arrangement

Important:Please don't send a generic application explaining why you are a “passionate email marketer.”

Show us your work and your results.

We are looking for someone who can become a long-term email/lifecycle marketing owner and build a system that consistently converts leads into patients.

We are a fast-growing consumer wellness brand looking for a highly organized, resourceful Shopify operator who can help us execute projects quickly.

We already have plenty of ideas, creative direction, offers, tests, and growth initiatives. What we need is someone who can take those ideas and turn them into completed projects.

### What You’ll Be Doing

You’ll work directly with the founder to help execute projects across our Shopify/DTC business.

Examples include:

* Making basic Shopify website updates
* Creating or updating product pages
* Updating landing pages and funnels
* Working inside Shopify, Replo, or similar tools
* Coordinating designers, developers, copywriters, and other freelancers
* Finding and hiring developers or specialists when something is outside your skill set
* Giving developers clear instructions and making sure projects get completed correctly
* QA'ing new pages on desktop and mobile
* Setting up new offers, bundles, discounts, upsells, and promotions
* Helping launch A/B tests
* Connecting apps and tools within our Shopify ecosystem
* Following up with team members and keeping projects moving
* Researching solutions when we want to implement something new
* Turning founder ideas, Loom videos, screenshots, and examples into actionable tasks
* Managing multiple small projects simultaneously

You do NOT need to personally be an expert developer or designer.

The most important thing is that when we say:

"We need this page built."

"This section changed."

"Find someone who can build this."

"Recreate something similar to this competitor."

"Launch this offer."

...you can take ownership of the project and get it across the finish line.

### Who We're Looking For

You are:

* Extremely resourceful
* Fast-moving
* Organized
* Comfortable figuring things out without needing detailed instructions for every step
* Familiar with Shopify
* Comfortable managing freelancers
* Good at communicating with developers/designers
* Able to distinguish good work from bad work
* Detail-oriented when QA'ing websites
* Able to manage many small moving pieces
* Someone who follows up until something is actually DONE

Bonus experience:

* Replo
* PageFly
* Klaviyo
* Recharge / subscription apps
* Shopify bundles
* CRO / A/B testing
* Landing page development
* DTC/e-commerce brands
* Health, wellness, supplements, beauty, or CPG
* Upwork freelancer management

### What This Role Is NOT

We are not looking for someone whose main skill is creating PowerPoints, writing strategy documents, or telling us that we should "improve conversion rate."

We want someone who executes.

If you notice an issue, help solve it.

If we need a developer, find one.

If the developer doesn't finish the job, follow up.

If the page looks wrong on mobile, get it fixed.

If something can be handled yourself, handle it.

### To Apply

Please answer the following:

1. Tell us about a Shopify brand you have worked with and exactly what you personally handled.

2. Imagine I send you a competitor's product page and say: "I want to test a version of this page on our Shopify store this week." Walk me through exactly what you would do from receiving the message to the page going live.

3. If you needed a Shopify developer to implement something you couldn't personally build, how would you find, hire, brief, and manage that developer?

4. What Shopify page builders and apps are you most comfortable using?

5. How many hours per week are you currently available?

Please start your application with the words **"I GET THINGS DONE"** so we know you read the entire posting.

### Opportunity

This can become a long-term role with significantly more responsibility.

We're growing quickly and constantly launching new pages, offers, creatives, products, and tests.

Someone who proves they can reliably take projects from idea → execution → completion will become an important part of the team.

Hola, somos Kreativa, agencia en México con clientes en EE.UU. Buscamos un especialista freelance en CRM/email marketing para complementar nuestros servicios bajo esquema white label.

Tech stack: HubSpot, Postalytics y GA4, con enfoque en analytics, segmentación, A/B testing y conversión de leads.

Estimamos 10–15 hrs/semana.

Shopify Store Builder — AI-Powered for High-Volume Store Development

Summary
We're looking for an experienced Shopify store builder who uses AI to support high-volume output and brain mapping across projects. This role is ideal for someone who has integrated AI into their development workflow to dramatically increase output without sacrificing quality.

Required AI Tools & Tech Stack:

* Fable 5
* Codex Sol 5.6
* Kimi K3
* DeepSeek v4 Flash
* Shopify Toolkit
* GraphQL
* Shopify CLI
* ChatGPT ImageGen 2
* Higgs Field / Kling Seedance 2.5

Core Responsibilities:

* Build custom, high-quality Liquid sections and full Shopify stores at scale
* Organize and map all work into an Obsidian-style Markdown knowledge base
* Document all completed work in a project management system (e.g., Linear or HubSpot) using a structured table format
* Use AI to handle SEO/AEO/GEO, meta tags, and collection setup

Animation & Front-End Requirements:

* Custom components
* GSAP scroll animations
* Parallax effects
* 21st.dev component integration

Project Model:
This is a dropshipping-based build. Every product will be modeled after a competitor's brand — you'll be responsible for sourcing, researching, and repurposing assets accordingly. You're free to choose your own infrastructure approach (single-store or general-store model).

Compensation: $30 per completed store, which must include:

* Automatic A/B testing
* Bundles
* Upsells
* Cross-sells
* All required apps installed
* Post-purchase flow setup

I will not accept any AI-written proposals. You will first confirm the compensation, which is $30 per completed store. We're expecting between 50 and 60 a month, maybe more if you're able to handle that volume. The upside potential is huge! This will be a full-time role. Finally, to let me know you've read the job description, you will tell me which AI tools you have access to and that you have a subscription for them. Then, finally, link three websites that show your design skills and the exact methodology you used to build it, including how you sourced your assets, came up with the copy, etc.

Freelancer
Writing
AI-Enabled Performance Marketing & Lead Generation Freelancer
About the Requirement
We are looking for a hands-on, performance-driven Digital Marketing Freelancer who can take complete ownership of our digital marketing, lead generation, campaign execution, AI-powered content and performance reporting.
This is not a social-media-posting or basic digital marketing role.
We need an individual who can independently plan → create → launch → monitor → optimize → report digital campaigns and continuously improve lead quality and conversion.
Key Responsibilities
1. Performance Marketing & Lead Generation
Plan and execute lead-generation campaigns across Meta (Facebook/Instagram), Google Ads, YouTube and other relevant platforms.
Define target audiences, campaign objectives, budgets and conversion strategies.
Build and manage complete lead-generation funnels.
Continuously optimize campaigns for CPL, lead quality, conversion rate and ROI.
Test different audiences, creatives, messaging, offers and campaign structures.
Implement remarketing and retargeting campaigns.
2. Campaign Creation & Execution
Develop campaign concepts and marketing strategies.
Create ad copy, headlines, CTAs and campaign messaging.
Coordinate/create landing pages and lead forms.
Set up appropriate tracking, pixels, events, UTM parameters and conversion tracking.
Take complete ownership from campaign idea to actual execution.
3. AI-Powered Marketing & Content The freelancer must be highly comfortable with modern AI tools and use AI as a core part of daily marketing operations.
Expected capabilities include:
AI-assisted market and competitor research
AI-generated campaign concepts and ad copy
AI-assisted audience and customer analysis
AI-generated reports and business insights
AI-powered content creation
AI image generation
AI video generation and editing
AI voiceovers, avatars and promotional videos
Short-form videos/Reels/YouTube Shorts
AI-assisted creative testing and variations
Knowledge of tools such as ChatGPT, Gemini, Claude, Canva, CapCut, Runway, ElevenLabs, HeyGen, Synthesia, Midjourney or equivalent tools will be an advantage.
4. AI Video & Creative Production
A very important part of this role is the ability to create professional digital marketing videos using AI.
The freelancer should be capable of:
Developing video concepts and scripts
Creating AI-generated videos
Creating AI presenters/avatars where appropriate
Generating voiceovers
Creating Reels, Shorts and video advertisements
Adding captions, graphics, animations and CTAs
Producing multiple creative variations for A/B testing
Adapting videos for Meta, Instagram, YouTube and other platforms
5. Analytics & Reporting
The freelancer should not simply provide numbers.
They must be able to analyse data and tell us what the data means and what should be done next.
Expected reporting:
Leads generated
Qualified leads
Cost per lead
Cost per qualified lead
Conversion rate
Campaign-wise performance
Audience performance
Creative performance
Budget utilisation
ROI/ROAS where measurable
Lead-to-booking/sales performance
Key observations
Recommended actions for the next campaign cycle
AI-assisted dashboards and reports are highly preferred.
Ideal Candidate
We are looking for someone who is:
Hands-on and execution-oriented
Strong in performance marketing and lead generation
Experienced with Meta Ads and Google Ads
Comfortable with YouTube/video advertising
Strong in analytics and campaign optimisation
Excellent with AI marketing tools
Capable of creating AI-generated marketing videos
Creative but highly data-driven
Able to work independently without constant supervision
Comfortable taking complete ownership of marketing execution
Able to communicate clearly and provide structured weekly reports
Mandatory Experience
Please apply only if you can demonstrate:
Previous experience generating leads through paid digital campaigns.
Hands-on experience with Meta Ads and Google Ads.
Experience creating and testing ad creatives.
Strong understanding of campaign analytics and optimisation.
Practical experience using AI tools for marketing.
Ability to create AI-generated videos and short-form marketing content.
Ability to prepare meaningful performance reports and insights.
Ability to manage campaigns end-to-end independently.
Important – Portfolio Required
Please do not send a generic profile.
Applicants must provide:
2–3 examples of campaigns personally managed.
Previous lead-generation results, preferably showing CPL / conversion / ROI.
Examples of Meta/Google campaigns.
Examples of AI-generated videos or marketing creatives.
List of AI tools currently used.
Sample marketing/performance report or dashboard, if available.
Your monthly/hourly fee structure.
Expected weekly availability.
Preferred Background
Experience in Real Estate / Property / High-ticket lead generation / BFSI / Education / Healthcare / Automotive / Professional Services will be an advantage.
Engagement
We are looking for a long-term freelance association, subject to performance.
The selected freelancer will be expected to take ownership of the complete digital marketing execution and work closely with the business/sales team to ensure that the focus remains on qualified leads and actual business outcomes—not just impressions, reach or social-media engagement.
Primary KPI: Quality Leads → Qualified Opportunities → Conversion → Business Growth.
Only serious freelancers with demonstrated hands-on experience should apply.
One important change I recommend
When you post this, use the title:
“AI-Powered Performance Marketing & Lead Generation Specialist – End-to-End”
rather than “Marketing Executive.”
That will attract a much better pool. Current comparable freelance requirements explicitly look for people who can combine paid media, conversion tracking, analytics, AI workflows and creative/video production rather than someone who only manages social media. �
Upwork +1
Also, I would not make 5+ years experience mandatory. You may find a very capable 2–4 year freelancer who is extremely strong with AI and execution. Instead, make proven campaign results + portfolio + AI video capability mandatory.
If your purpose is specifically real-estate lead generation, I can also make this requirement much sharper for residential real-estate projects, including Meta/Google campaigns, site-visit leads, WhatsApp automation, CRM, remarketing, AI videos and lead-to-booking tracking.

Skills: Website Design, Mobile App Testing, Digital Marketing, Lead Generation, Content Creation, AI Video

Kynest is preparing for its official market launch, and we are looking for a hands-on **Launch & Growth Partner** to help drive user acquisition, optimize our go-to-market strategy, and build the foundation for repeatable customer growth.

Kynest is an AI-powered business intelligence platform designed to automatically collect, organize, and transform information about organizations into structured, actionable business reports. The product has been in development for several months and is now entering one of its most important stages: bringing the platform to market and acquiring real users.

This is not a traditional social media management role. We are looking for someone who understands **performance marketing, conversion strategy, analytics, experimentation, and SaaS growth** and who can work alongside our team as a true launch partner.

## What You'll Be Responsible For

You will help develop and execute Kynest's early customer acquisition strategy, including:

* Planning and executing the initial go-to-market and user acquisition strategy.
* Managing and testing paid acquisition campaigns across platforms such as Google, Meta, LinkedIn, and other relevant channels.
* Identifying the strongest customer segments and targeting opportunities for Kynest.
* Building a structured testing strategy for audiences, messaging, offers, landing pages, and creative.
* Implementing and validating conversion tracking, analytics, attribution, and campaign measurement.
* Monitoring the full acquisition funnel from ad impression through signup, trial, and paid conversion.
* Identifying friction points in the customer journey and recommending improvements to increase conversion.
* Developing retargeting strategies for visitors and users who engage with Kynest but do not immediately convert.
* Working with the Kynest team to improve messaging, positioning, landing pages, onboarding, and offers based on actual performance data.
* Monitoring key launch metrics and making fast adjustments as user behavior and campaign data become available.
* Helping establish a repeatable customer acquisition framework that Kynest can continue scaling after the initial launch.

## What We're Looking For

The ideal candidate has experience launching or growing SaaS, technology, AI, or subscription-based products and understands that early-stage growth requires experimentation rather than simply increasing advertising spend.

You should have experience with:

* SaaS or technology product launches.
* Performance marketing and paid user acquisition.
* Google Ads, Meta Ads, LinkedIn Ads, or comparable acquisition channels.
* Conversion tracking and attribution.
* Google Analytics and other marketing analytics platforms.
* Funnel optimization and conversion-rate optimization.
* Retargeting and remarketing.
* Customer acquisition cost, conversion rate, ROAS, CAC, LTV, and related SaaS growth metrics.
* A/B testing and campaign experimentation.
* Translating data into clear recommendations and next actions.

Experience working with **AI products, B2B SaaS, business intelligence platforms, or early-stage startups** is highly preferred.

## How We Want This Engagement to Work

We are looking for someone who wants to operate as a **partner in the launch**, not simply complete a checklist of marketing tasks.

You should be comfortable taking ownership, identifying opportunities independently, communicating clearly with the team, and making recommendations when something needs to change.

The engagement will be structured around measurable milestones and KPIs. We care about execution and results, including qualified traffic, signups, activation, conversion, acquisition efficiency, and ultimately the development of a scalable acquisition strategy.

We understand that an early-stage launch requires testing and that not every campaign will immediately succeed. What matters is having a disciplined process for learning quickly, identifying what works, and continuously improving performance.

## When Applying

Please include:

1. Examples of SaaS, AI, technology, or subscription products you have helped launch or grow.
2. The acquisition channels you are strongest in.
3. A brief explanation of how you would approach the first 30 days of launching a new AI SaaS product.
4. An example of a campaign or product where you improved acquisition or conversion performance.
5. The primary KPIs you would track during an early-stage SaaS launch.

Please do not send a generic agency proposal. We are specifically looking for someone who understands early-stage product growth and is interested in becoming deeply involved in Kynest's launch and customer acquisition strategy.

I’m looking for a Klaviyo specialist who can design clean, mobile-responsive email templates for an eCommerce brand. You’ll create reusable Klaviyo email templates that work across campaigns and automated flows.

Templates should support Klaviyo dynamic content, personalization, product recommendations, conditional content, buttons, image blocks, text blocks, and responsive layouts. Experience with Klaviyo template customization and brand consistency is essential.

You should also understand Klaviyo campaign setup, flow emails, segmentation, A/B testing, and performance optimization. Mailchimp template experience is a bonus.

The ideal candidate understands both email design and email marketing conversion principles rather than simply creating visually attractive emails.

We are a growing UK family clothing and pyjama business using Shopify. We are currently experiencing a concerning number of abandoned checkouts and need an experienced Shopify conversion-rate optimisation specialist to identify exactly where customers are dropping out and why.

A recent snapshot shows 24 abandoned checkouts worth approximately £2,378 over a short period, with most customers located in the UK. Previous Shopify analytics have also shown a very high drop-off between reaching checkout and completing payment.

This initial project is for a thorough, evidence-based audit. We do not want a general website redesign or vague recommendations.

The successful freelancer will investigate:

• Recent abandoned checkouts and any available payment events or errors
• The complete customer journey from product page to basket, checkout and payment
• Mobile and desktop checkout performance
• Shipping charges, delivery estimates and shipping-profile configuration
• Shopify Payments, PayPal, Shop Pay, Apple Pay and Google Pay
• Discount codes and any potential conflicts
• Pre-order products and mixed pre-order/in-stock baskets
• Trust, clarity or usability issues that could discourage customers
• GA4, Google Tag Manager and Shopify tracking accuracy
• Abandoned-checkout email automation and current recovery performance
• Relevant apps, scripts or theme issues that could affect conversion

Required deliverables:

1. Complete test purchases on mobile and desktop
2. Review a representative sample of recent abandoned checkouts
3. Identify any technical errors, unexpected charges or customer-experience problems
4. Provide a written audit, supported by screenshots or screen recordings
5. Prioritise findings as critical, important or optional
6. Recommend specific actions required to fix each issue
7. Clearly separate confirmed problems from suggested conversion improvements

This is initially a fixed-price diagnostic project. Please do not install apps, edit the live theme or make checkout changes without approval. Once the audit is complete, we may offer a separate milestone to implement the agreed fixes.

You must have proven experience diagnosing checkout abandonment and conversion problems on active Shopify ecommerce stores.

When applying, please include:

• Examples of similar Shopify audits you have completed
• A brief explanation of what you would investigate first
• The analytics and testing tools you normally use
• Confirmation that you can provide a clear written or video report
• Your expected turnaround time

We value direct communication, evidence-based recommendations and regular progress updates. Our Christmas sales period is beginning, so we would like this investigated promptly.

CRO & Shopify Expert – Supply Life

Supply Life is a fast-growing food intolerance testing company looking for an experienced CRO & Shopify Expert to improve our website performance.

* Analyse our Shopify site and identify opportunities to increase conversion rate.
* Design, code and implement CRO improvements. Work with us to come up with ideas to do this.
* Optimise our homepage, product pages and checkout journey.
* Run ongoing improvements and A/B testing to increase conversion, AOV and customer experience.
* Design and build engaging blog/content pages using content supplied by our team.
*Must have proven Shopify development + CRO experience, ideally with DTC/e-commerce brands.
*have weekly calls for 15 minutes to catch up on progress.

We are seeking a CRO Expert to support conversion rate optimization for US e-commerce brands. This is a hybrid strategy and implementation role focused on customer journeys, A/B testing, and client-facing communication.

General information
This engagement is focused on e-commerce conversion work for US-based brands. The role combines strategic ownership with hands-on execution, with an emphasis on setting up customer journeys, guiding clients through onboarding conversations, and managing ongoing optimization efforts.

The client is specifically looking for a CRO-focused profile rather than a media buyer. Agency-side experience is important, along with the ability to communicate clearly with stakeholders in client-facing settings.

Tasks and Deliverables
- Lead conversion rate optimization initiatives for US e-commerce brands.
- Set up and improve customer journeys across the conversion funnel.
- Plan and run A/B tests to validate optimization opportunities.
- Use GA4 and Google Tag Manager to support tracking and analysis.
- Use heatmaps.com insights to identify behavior patterns and friction points.
- Manage client communication across onboarding calls and ongoing work.
- Contribute to both strategy and implementation in a hybrid delivery model.

Required experience
- Proven experience in conversion rate optimization for e-commerce brands.
- Strong background working with agencies in client-facing environments.
- Experience setting up and optimizing customer journeys.
- Hands-on experience with A/B testing programs.
- Proficiency with GA4 and Google Tag Manager.
- Strong verbal English communication skills.
- Comfortable leading client calls and presenting on camera.

Engagement highlights
- Defined part-time engagement with steady ownership across CRO strategy and execution.
- Direct client-facing scope with responsibility for onboarding and ongoing communication.
- Opportunity to support multiple US e-commerce brands in a focused optimization role.

Our children’s enrichment programmes are expanding across Malaysia and we are looking to scale lead generation through a data-driven AEO (App Event Optimisation) and precise GEO targeting strategy on Facebook and Instagram. Social media is already our primary acquisition channel; now I need a specialist who can turn that presence into a predictable flow of qualified enquiries.

You will recommend the ideal mix of video and image ads, set up the audiences, optimise for in-platform lead forms or landing-page conversions, and forecast performance before the first ringgit is spent. I am particularly interested in your estimated media spend, any platform fees you foresee, and—most importantly—the number of leads you expect to deliver at each spend level.

Please detail:

• A breakdown of monthly ad spend and the conversion funnel you will build
• Projected cost-per-lead ranges and total leads per month, supported by benchmarks or past campaign data
• The optimisation schedule you will follow to refine both AEO and GEO segments over time

If you have run similar education campaigns in Malaysia, share those results; otherwise, tell us how you would quickly reach that level of insight. We will review proposals based on clarity of projections, realistic CPL targets, and a step-by-step plan we can track against measurable milestones.

Skills: Facebook Marketing, Advertising, Social Media Marketing, Instagram Marketing, Lead Generation, A/B Testing

Summary
We are seeking a CRO Expert to support conversion rate optimization for US e-commerce brands. This is a hybrid strategy and implementation role focused on customer journeys, A/B testing, and client-facing communication.

General information
This engagement is focused on e-commerce conversion work for US-based brands. The role combines strategic ownership with hands-on execution, with an emphasis on setting up customer journeys, guiding clients through onboarding conversations, and managing ongoing optimization efforts.

The client is specifically looking for a CRO-focused profile rather than a media buyer. Agency-side experience is important, along with the ability to communicate clearly with stakeholders in client-facing settings.

Tasks and Deliverables
- Lead conversion rate optimization initiatives for US e-commerce brands.
- Set up and improve customer journeys across the conversion funnel.
- Plan and run A/B tests to validate optimization opportunities.
- Use GA4 and Google Tag Manager to support tracking and analysis.
- Use heatmaps.com insights to identify behavior patterns and friction points.
- Manage client communication across onboarding calls and ongoing work.
- Contribute to both strategy and implementation in a hybrid delivery model.

Required experience
- Proven experience in conversion rate optimization for e-commerce brands.
- Strong background working with agencies in client-facing environments.
- Experience setting up and optimizing customer journeys.
- Hands-on experience with A/B testing programs.
- Proficiency with GA4 and Google Tag Manager.
- Strong verbal English communication skills.
- Comfortable leading client calls and presenting on camera.

Engagement highlights
- Defined part-time engagement with steady ownership across CRO strategy and execution.
- Direct client-facing scope with responsibility for onboarding and ongoing communication.
- Opportunity to support multiple US e-commerce brands in a focused optimization role.

SIMO is looking for a hands-on LinkedIn Growth Specialist to support the launch of our SIMO On mobile connectivity app and help generate qualified B2B leads for our enterprise connectivity business.

We need someone who is equally comfortable working in LinkedIn Campaign Manager and Sales Navigator. This is an execution-focused role rather than a general social media or content position. Our team will provide the overall positioning, messaging, campaign briefs, and creative direction; you will be responsible for building, launching, managing, and optimizing the campaigns and outbound efforts.

**Primary responsibilities include:**

* Build and manage LinkedIn paid campaigns supporting the SIMO On app launch
* Set up targeting, campaign structure, bidding, budgets, and testing strategies
* Optimize performance against CTR, CPC, conversions, and cost per install
* Conduct A/B testing across audiences, messaging, creative, and landing pages
* Build targeted B2B prospect/account lists using LinkedIn Sales Navigator
* Identify appropriate decision-makers within enterprise accounts
* Execute LinkedIn outbound prospecting and messaging sequences
* Track qualified leads, response rates, campaign performance, and pipeline contribution
* Provide regular performance reporting and recommendations

**We're looking for someone with:**

* 2+ years of hands-on LinkedIn paid advertising experience
* Strong LinkedIn Sales Navigator and B2B prospecting experience
* Proven ability to independently build and optimize campaigns from a brief
* Strong analytical and campaign optimization skills
* Excellent English communication

Experience with mobile app-install campaigns, B2B SaaS, telecom, enterprise marketing, app attribution, CRM platforms, or tools such as AppsFlyer, Adjust, Firebase, or GA4 is especially valuable.

We are looking for an individual contractor who can be hands-on in the accounts and potentially grow into a longer-term engagement as our campaigns and B2B pipeline scale.

We are looking for a B2B Outbound & Marketing Automation Specialist

**Email, LinkedIn, Data Enrichment, Deliverability & AI**

**$10-$100 per hr based on experience and country - please be competitively priced for consideration on this project.

We’re looking for an experienced B2B outbound and marketing automation specialist to help us build a smarter, more effective system for reaching high-value prospects.

This client is an established political polling, public opinion, and strategic insights firm expanding their work with corporations, trade associations, advocacy organizations, and other professional B2B audiences. Their political expertise and understanding of public opinion are important differentiators in how we serve these organizations.

We are not simply looking for someone to send email campaigns.

We want someone who understands the entire modern outbound process, from identifying the right people and enriching prospect data to building intelligent multi-channel outreach sequences that generate real conversations.

## What we need help with

We’re looking for someone who can help us improve and potentially build systems around:

* Identifying and targeting the right companies and decision-makers
* Contact and company data enrichment
* List building, validation, and segmentation
* Cold email strategy and execution
* Email deliverability, domain health, authentication, warming, and spam avoidance
* Personalized outbound messaging and copy
* Automated follow-up and nurture sequences
* LinkedIn outreach and engagement
* Multi-channel sequences that combine LinkedIn, social interaction, email, and follow-up
* AI-assisted personalization and prospect research
* Testing subject lines, messaging, timing, offers, and calls to action
* Tracking replies, meetings, conversions, and other meaningful performance metrics
* Improving the systems and technology behind the overall outbound process

## Who we’re looking for

We want someone who has significant hands-on experience building successful B2B outbound programs.

You should understand both the technical side of outbound and the human side of getting someone to actually respond.

Ideally, you have experience with tools and platforms involving:

* Sales intelligence and prospecting
* Contact and company enrichment
* Email sequencing and automation
* Email verification
* Deliverability monitoring
* CRM integration
* LinkedIn prospecting
* AI-driven research and personalization

We are particularly interested in someone who stays current on new tools, tactics, AI capabilities, and changes affecting cold email and deliverability.

Experience working in politics, polling, public affairs, advocacy, government affairs, campaigns, or other politically adjacent organizations would be a strong plus. We are especially interested in someone who combines deep outbound expertise with an understanding of how political and public affairs organizations communicate, build relationships, and sell expertise to sophisticated audiences.

Experience reaching executives, corporate affairs leaders, association executives, government affairs professionals, public affairs professionals, or other high-value B2B audiences would also be valuable.

## Initial engagement

We would likely begin with a review of our current systems, data, audiences, tools, and outreach efforts.

From there, we want recommendations for a practical outbound system that could include:

**Target audience → account/contact identification → enrichment → personalized outreach → LinkedIn/social interaction → email sequences → follow-up → lead qualification → CRM**

We are looking for someone who can both recommend the system and help us implement it.

This could become an ongoing engagement for the right person.

## When applying

Please briefly share:

1. An example of a B2B outbound system you have built or significantly improved.
2. The tools you currently prefer for prospecting, enrichment, cold email, LinkedIn, deliverability, and automation.
3. An example of measurable results you have generated through outbound.
4. How you approach cold email deliverability and protecting domain reputation.
5. How you currently use AI in outbound prospecting, research, or personalization.
6. Any experience you have working in politics, public affairs, advocacy, government affairs, associations, or related fields.
7. Any relevant case studies or examples of your work.

We value practical experience, strong communication, and measurable results more than marketing jargon.

We are particularly interested in people who understand how the best outbound systems are being built today, not simply how email marketing was done several years ago.

We are seeking an experienced GA4 Specialist with a strong analytical mindset and a passion for transforming data into actionable business insights. The ideal candidate will have hands-on experience with Google Analytics 4, Looker Studio, and ecommerce analytics, and will be responsible for ensuring accurate tracking, reporting, and performance measurement across our digital marketing channels.

Key Responsibilities
- Configure, audit, and optimize Google Analytics 4 (GA4) implementations to ensure accurate data collection and reporting.
- Create and maintain dashboards and performance reports using Looker Studio and Google Sheets.
- Monitor website, ecommerce, and marketing performance, providing actionable insights and recommendations.
- Analyze user behavior, conversion funnels, customer journeys, and revenue attribution.
- Track and report on key performance indicators (KPIs) across - Organic Search, Paid Search, Social Media, and Email Marketing channels.
- Identify tracking issues, data discrepancies, and reporting gaps, and implement solutions to improve data quality.
- Collaborate with marketing and development teams to implement event tracking, conversion tracking, and ecommerce measurement.
- Conduct ongoing analysis of website performance, campaign effectiveness, and conversion rate optimization opportunities.
- Present findings and recommendations to stakeholders in a clear and concise manner.

Required Skills & Experience
- Proven experience working with Google Analytics 4 (GA4), including setup, configuration, reporting, and troubleshooting.
- Strong understanding of web analytics principles, attribution models, and conversion tracking methodologies.
- Advanced experience creating dashboards, reports, and data visualizations using Looker Studio and Google Sheets.
- Experience with Google Tag Manager (GTM), including event tracking, conversion tracking, and custom implementations.
- Solid understanding of ecommerce analytics, including:
Purchase funnels
Revenue tracking
Cart abandonment analysis
Customer journey reporting
Ecommerce conversion optimization
- Experience analyzing website performance and identifying opportunities to improve conversion rates and user engagement.
- Strong understanding of PPC, SEO, Social Media, and Email Marketing metrics and their integration with GA4 reporting.
- Ability to translate complex data into clear business insights and recommendations.
- Excellent communication and stakeholder management skills.

Preferred Qualifications
- Experience with Google Ads conversion tracking and attribution reporting.
- Knowledge of Enhanced Ecommerce tracking and custom event implementation.
- Experience working with multi-channel marketing campaigns and cross-channel performance reporting.
- Familiarity with A/B testing, conversion rate optimization (CRO), and customer behavior analysis.

We are looking for an experienced Cold Email Outreach Specialist to manage and optimize our outbound email campaigns on an ongoing basis.

Scope of Work

We will provide access to Apollo and define the ICP / target audience. In some cases, the initial Apollo filters may also be prepared by us.

Your responsibilities will include:

* Preparing, cleaning, segmenting, and verifying lead lists
* Exporting and processing leads from Apollo
* Setting up and managing cold email campaigns
* Building sequences with an initial email and automated follow-ups
* Managing sending platforms such as Instantly, Smartlead, or similar
* Setting up and managing domains and inboxes
* Configuring SPF, DKIM, DMARC, warm-up, and inbox rotation
* Monitoring deliverability, bounce rates, spam issues, and domain health
* Running A/B tests on subject lines, messaging, CTAs, and campaign structure
* Monitoring campaign performance and continuously optimizing results
* Reviewing replies and forwarding qualified / positive leads
* Providing short performance reports approximately twice per week

Copy & Messaging

We can provide the main messaging and campaign copy, but we expect you to proactively suggest improvements based on performance and testing results.

Goal

The objective is to achieve a strong balance between targeting quality, campaign performance, and deliverability.

We are not looking for someone who simply sends the maximum possible number of emails. We want someone who understands how to build and maintain a sustainable outbound system.

We're looking for a top-tier, US-based landing page designer with strong experience in conversion optimization, UX, and lead generation. You should have extensive experience creating landing pages for high-spend PPC campaigns across both B2B and B2C audiences, as well as running and designing for A/B tests.

Unbundled Legal Help operates in the legal industry, working with attorneys and people seeking legal help. We already have established landing pages, brand guidelines, and copy - your role is designing new, more customized variations that we can test against our current pages. Each legal niche needs a different approach (e.g., a criminal defense page calls for a very different visual style and tone than a family law page featuring parents and families), so you'll need to translate those nuances into thoughtful, conversion-focused designs.

You must be a native American English speaker with a strong understanding of US audiences and cultural nuances. While you won't act as our copywriter, you should have a good instinct for copy and messaging, be comfortable making thoughtful adjustments, and collaborate with our team on improvements.

What you'll do

- Work closely with our marketing team on landing-page projects and CRO initiatives
- Design landing pages and page sections within our existing brand style, mobile-first (most of our traffic is mobile, so speed, navigation, form usability, and clear CTAs matter throughout)
- Create variations for specific legal practice areas and audiences
- Adapt landing-page experiences to traffic source, ad messaging, and audience awareness stage (Google Ads, Facebook, Instagram, etc.), ensuring continuity from ad to page
- Improve page structure, visual hierarchy, trust elements, usability, and calls to action
- Select appropriate imagery and visual concepts for each legal niche
- Collaborate with our team on small copy changes and messaging refinements
- Prepare designs that are realistic for our dev team to build and test within our existing framework, and help identify new testing opportunities from performance data

We're happy to work with Figma or similar collaborative design tools, though we'll need proper assets/exports depending on the platform used. Use of AI design tools is welcome - we care about the final result and your ability to direct it toward conversion-focused outcomes, not the process you use to get there. You won't need to develop or launch the A/B tests; our development team handles implementation.

Essential experience

- Strong landing-page and CRO portfolio, with demonstrable mobile-first design experience (usability, accessibility, performance)
- Experience designing landing pages for paid traffic and lead generation, and matching pages to ad creative, keyword intent, and traffic source
- Excellent understanding of American English, US audiences, and cultural nuances
- Familiarity with VWO (or similar A/B testing platforms) and heatmap/session-recording tools like Hotjar
- Familiarity with Tailwind CSS and Figma
- Ability to work within an established brand while adapting to different audiences
- Legal-industry experience is a plus, but not essential

Initial project

We'll start with a paid trial — a landing page or specific section, tested against our current version. Scope and pay will be discussed individually. A strong trial can grow into ongoing work across multiple practice areas, audiences, and channels, or even a permanent position.

To apply

Please include:

- Relevant landing-page examples, preferably with mobile versions and different traffic sources (Google Ads, paid social)
- A short explanation of your role and approach in each project, plus any measurable conversion results
- Any previous work in legal services or other high-trust industries
- Your location and availability

We are seeking a talented Ad Content Creator / Media Designer to produce high-performing static graphics, ad copy, and visual assets for our air conditioning (AC) and HVAC business on Meta (Facebook & Instagram).

Note on Skill Sets: Video editing and motion graphics/animation skills are a major plus! However, if you specialize purely in static graphic design, you are still fully welcome to apply.

This post will remain open while we carefully review candidates—we are not rushing this hire. We are looking for a reliable, long-term creative partner with the potential to grow this into an ongoing or full-time role as our ad volume scales.

Workflow & Creative Expectations:
- What We Provide: Brand guidelines, logos, offer details, and raw image/video footage.
- What You’ll Create: You will take our raw assets/offers and design creative concepts, visual hooks, layouts, text overlays, and copy variations from scratch (or build off high-converting direct-response ad frameworks you know work).

Scope & Budget Structure:

- Initial Test Project (Fixed-Price): $250 – $400 USD for a launch batch of around 12 creative assets (a mix of static images, copy variations, and video/animated edits if applicable to your skillset).
- Long-Term Collaboration: We are looking for a reliable creator for ongoing campaign production.
- Pitch Your Model: Open to hourly rates, monthly retainers, or custom packages for ongoing/full-time work. Feel free to pitch your preferred rate structure in your proposal for post-test work.

What You’ll Be Doing:

- Meta Ads (FB/IG): Produce scroll-stopping static graphics, carousels, persuasive ad copy, and (if skilled) short-form video edits or motion ads targeting homeowners and local businesses.
- Angles & Hooks: Develop creative concepts focused on seasonal maintenance, emergency repairs, unit installations, and energy-saving offers.
- Split-Testing Variants: Deliver asset variations (different hooks, headlines, callouts, layouts) for A/B testing.

Mandatory Deliverable Requirements:

- Portfolio Link Verification: We thoroughly verify all portfolio links provided in proposals. Proposals containing broken, dead, or non-working links will be immediately disqualified.
- Editable Source Files: Along with export-ready media (1:1 square, 9:16 vertical), you must provide full Adobe package source files (Photoshop .psd, Illustrator .ai, Premiere .prproj, or After Effects .aep).
- No Text Outlines: All text layers in your source files must remain live and fully editable (do NOT convert text to outlines/shapes) so our team can make quick internal updates if needed.

Requirements:

- Proven track record creating winning direct-response ad creative for local lead generation or home services (e.g., HVAC, plumbing, electrical, roofing, solar, trades). HVAC experience is a major plus, but experience in local service lead gen is the key requirement.
- High proficiency in Adobe Creative Cloud (Photoshop, Illustrator; Premiere Pro / After Effects is a bonus).
- Solid understanding of direct-response marketing principles (visual hooks, value props, clear CTAs).
- Excellent written English with a natural, conversion-focused tone.
-AI Knowledge (Bonus): AI tool experience for copy or visual concepts is a plus, but strong proficiency in Adobe Photoshop & Illustrator is strictly required.

To Apply, Please Include:

1. Direct, working links to your portfolio/past ad creative work (graphic design, and video/animation if applicable).
2. Confirmation of your capability to produce the initial batch of ~12 assets within the $250–$400 fixed-price budget.
3. Your long-term/full-time rate structure (hourly, per-asset, or monthly retainer) and preferred communication tools.
4. Confirmation that you can provide fully editable, non-outlined Adobe source file packages for all deliverables.

We’re looking for an experienced Shopify developer who can turn our existing Figma designs into a clean, high-converting, pixel-perfect Shopify store.

The designs are already prepared. Your main job will be to build them properly in Shopify using Liquid, HTML, CSS and JavaScript, with strong attention to responsiveness on both desktop and mobile.

The first project is a product page for one of our health and personal care brands. If the quality, speed and communication are strong, we want to continue working together long term across multiple brands and future Shopify projects.

We’re not looking for someone who only copies layouts mechanically. We want someone who understands e-commerce, UX and conversion optimization and can also point out weak design decisions when necessary.

You should be comfortable with custom Shopify sections, theme customization, Figma-to-Shopify implementation, responsive development and performance optimization.

Please send examples of Shopify stores you personally worked on, especially projects where you built custom sections or implemented designs from Figma.

We are ready to start immediately.

We are looking for an experienced SEO, AEO & GEO specialist to manage 2 websites (around 2 years old) and increase organic and quality traffic.

The work includes technical SEO, keyword research, on-page optimization, content strategy, AEO/GEO optimization, internal linking, quality backlinks, competitor analysis, and Google Search Console/GA4 monitoring.

Our goal is to achieve higher rankings, better AI/search visibility, increased relevant organic traffic, and more qualified visitors over the next 12–24 months.

White-hat strategies only. Long-term project. Please share relevant case studies, your strategy, and monthly price for managing both websites.

Skills: SEO, Analytics, Content Strategy, A/B Testing, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO)

I need a Meta Ads specialist who can push my Hydr Laundry Pods on Instagram and Facebook, sending shoppers straight to the Meesho product page and turning ad spend into real, confirmed orders.

Here’s the offer: I’m putting up ₹500 per day for ads. The moment your campaign brings in 20 or more Meesho orders in one day, I release a flat ₹800 service fee. Until those purchases show up inside Meesho, no fee is due—so your success is tied entirely to sales, not clicks or traffic.

Your scope
• Build and launch a purchase-optimised campaign in Meta Ads Manager that links directly to my Meesho listing.
• Produce scroll-stopping video ads in a friendly, conversational style; no static or carousel creatives needed unless you believe they’ll boost conversions.
• Target buyers by relevant interests (laundry care, eco-friendly products, household essentials, etc.) and refine audiences as data rolls in.
• Monitor performance daily, A/B test copy and thumbnails, adjust budgets, and scale once ROAS is positive.

What counts
Only completed Meesho orders attributed to your ads. I’m not looking for page views, leads, or “add to carts.” Once 20+ same-day orders are verified, we settle up.

If you’ve previously driven e-commerce sales on Meta—especially for marketplace destinations like Meesho—let me know your approach and any proof of past wins.

Skills: Internet Marketing, Facebook Marketing, Marketing, Advertising, Social Media Marketing, Digital Marketing, Instagram Marketing, A/B Testing

Each week I produce 5–6 short-form reels aimed at promoting our real-estate services to industry professionals. The raw material is a mix of AI-generated clips and straight-to-camera segments recorded by our team. I need someone who can weave those two sources into engaging, brand-consistent videos that feel fresh and authoritative.

Here’s the usual flow: I drop the footage into a shared drive on Monday, you choose the strongest hooks, tighten the narrative, and add dynamic text, subtle motion graphics, and royalty-free music that feels modern but not gimmicky. By Thursday, I like to review first cuts; final exports (vertical 9:16, 1080×1920 MP4/H.264) go live Friday morning.

Essential deliverables
• 5–6 fully edited reels per week (15–60 sec each)
• Branded intro/outro, lower-thirds, and captions burned in + .SRT
• Color-grade matched across AI and live footage
• Two thumbnail variants per reel for A/B testing

I usually work in Premiere Pro and After Effects, so project files in that ecosystem are ideal, though DaVinci Resolve is fine if you handle exports. Quick turnarounds, clear communication, and an eye for detail are more important to me than flashy effects. If you’re confident blending AI visuals with human presence and understand the tone that resonates with real-estate professionals, let’s put these reels to work.

Skills: Animation, After Effects, Video Production, Video Editing, Adobe Premiere Pro, AI Content Creation, AI Integration, AI Video Editing

Vidalytics Video Optimization Expert: Sales Funnel Audit & 90-Day Plan

Ready for Love Inc.

Intermediate to Expert

Ready for Love runs Vidalytics inside our Masterclass sales funnel, and for a lot of prospects it's the first real interaction they have with us after clicking a Facebook or Instagram ad. We don't know whether that setup is doing its job. We need someone who actually knows Vidalytics, not just video hosting in general, to look under the hood, tell us what's broken or underused, and build a plan to fix it.

About Ready for Love
Ready for Love is a women's relationship coaching company. Our client acquisition runs largely through paid social driving into a Masterclass funnel, and the video inside that funnel is one of the biggest levers we have for how many people actually enroll.

About the Engagement
This is a three-part engagement. First, a full audit of our current Vidalytics setup: what's configured well, what's misconfigured, and what we're not using at all that we should be. Second, a concrete 90-day plan to correct whatever the audit surfaces. Third, a go-forward optimization plan that treats video performance as part of our paid media strategy, not a separate thing from it, with specific attention to how our videos perform against traffic coming from Meta ads on Facebook and Instagram.

What You'll Do
Audit our current Vidalytics implementation end to end: player settings, CTAs, play gates, autoplay behavior, thumbnails, and tracking setup.
Diagnose where viewers drop off or disengage using Vidalytics' heatmaps, conversion tracking, and engagement analytics.
Check how Vidalytics data connects to our Meta ad campaigns, including pixel and tracking setup, so we can see how video performance and ad performance relate.
Identify fundamental issues in the current setup and prioritize them by impact.
Build a 90-day plan that walks through fixing what the audit finds, with clear milestones.
Build a go-forward optimization plan covering ongoing testing, CTA and thumbnail experiments, and how we should be segmenting and reading video data against our Meta ad spend.

Deliverables:
A written audit of our current Vidalytics setup, with issues ranked by how much they're likely costing us.
A 90-day corrective action plan tied to that audit.
An ongoing optimization plan connecting video performance to our Facebook and Instagram ad funnel, including what to test and how to measure it.

What We're Looking For
Hands-on experience running and optimizing video inside Vidalytics specifically, not just general video hosting or editing experience.
A track record of diagnosing underperforming video funnels and fixing them, ideally for sales or lead-gen funnels rather than pure entertainment content.
Working knowledge of Vidalytics' engagement analytics, heatmaps, conversion tracking, and A/B testing tools.
Enough familiarity with Meta ad campaigns to connect video-level data to ad-level performance, even if running the ads themselves isn't part of this role.
Clear written and verbal communication. We'll be acting on your findings directly, so we need the reasoning in plain English, not just a list of settings changed.

Engagement Structure & Budget
The audit and 90-day plan will be posted as a fixed-price project. If the fit is right, we'd move into an hourly or monthly retainer arrangement for the ongoing optimization work.
We're aiming to have the audit and 90-day plan in hand within the first two to three weeks of the engagement, so we can start acting on it well inside the 90-day window itself.

To Apply
In your proposal, include examples of Vidalytics work you've done, ideally on a sales or lead-gen funnel, and a few sentences on how you'd start diagnosing a video that's underperforming against paid traffic from Meta ads.

I need a growth-focused marketer who can drive a measurable lift in both installs and genuine user reviews for my mobile app on Google Play Store and the Apple App Store. Both storefronts matter equally to me, so I expect balanced attention and well-tailored campaigns for Android and iOS.

My preferred growth lever is in-app advertising. I want you to plan, launch, and optimise paid acquisition funnels that place our app in front of the right audiences, whether through Google App Campaigns, Apple Search Ads, or another high-performing in-app network you recommend. Creative refreshes, A/B testing, and tight bid management should keep CPI efficient while volume scales.

Alongside installs, I’m counting on a steady flow of authentic, high-quality reviews. Please work a compliant review-generation tactic into the flow—smart push prompts, post-install drip emails, or any method that adheres to store policies and avoids fake reviews.

To keep us aligned, I’ll need:
• A brief growth plan outlining channels, target CPIs, and forecasted install numbers for each store
• Campaign setup and continuous optimisation, including creative assets where needed
• Weekly performance reports (impressions, clicks, installs, CPI, retention, review velocity) pulled from sources like Google Ads, Apple Search Ads, Firebase, or AppsFlyer
• A concise post-campaign summary with key learnings and next-step recommendations

If you have a track record scaling apps globally through in-app ads and converting new users into vocal advocates, let’s talk about timelines and the expected install-review targets.

Skills: Internet Marketing, SEO, Marketing, Advertising, Digital Marketing, App Store Optimization, A/B Testing, Google Ads

I manage a short-term, day-trading crypto fund that operates on rolling six-month cycles. My next raise is open and I need a freelancer who can bring in qualified investors—people ready to commit a minimum of $2,000 with the goal of scaling toward $5,000 or more (larger tiers run up to $25,000).

Email campaigns are my preferred acquisition channel, so your core task is to plan, write, and execute targeted outreach that converts prospects into committed investors. You are free to segment lists, A/B test subject lines, or integrate nurturing sequences, provided everything ultimately drives subscriptions to the fund.

To be considered, send a detailed project proposal outlining:
• Your overall email strategy (list building or usage, copy approach, cadence, and KPIs)
• Expected timeline from campaign launch to first commitments
• Tools you will use (e.g., Mailchimp, Sendinblue, custom SMTP) and how you handle compliance with CAN-SPAM/GDPR
• Metrics you’ll track and the reporting format you’ll deliver

Acceptance criteria:
• At least one full campaign (three-email minimum) launched within the first week
• Weekly performance reports covering open, click-through, and conversion rates
• Verified investor leads handed off or deposited, ready for my follow-up call

If you can translate compelling copy and smart segmentation into real capital inflows for a high-velocity crypto trading program, I’d like to see what you can do.

Skills: Internet Marketing, Marketing, Email Marketing, Content Writing, Email Handling, Digital Marketing, Lead Generation, A/B Testing

I’m looking for an experienced Meta Ads and Google Ads specialist to manage paid advertising and generate qualified leads and sales for my credit repair and financial services company. I need someone who understands Facebook/Instagram lead generation, Google Search Ads, retargeting, conversion tracking, audience targeting, creative testing, landing-page optimization, and lead funnels.

The goal is to consistently generate high-quality credit repair leads that convert into booked consultations and paying clients, not just clicks or low-quality form submissions. I’m looking for someone who can help with campaign strategy, ad copy, creatives, targeting, A/B testing, pixel/conversion tracking, budget optimization, retargeting, and weekly performance reporting.

Experience advertising credit repair, credit education, financial services, mortgage, funding, or similar industries is strongly preferred. You should also understand Meta and Google advertising policies for financial services and know how to create compliant campaigns without making misleading credit-score or deletion guarantees.

I would like someone who can review our current marketing, recommend the best funnel, track cost per lead, cost per booked appointment, conversion rate, and return on ad spend, and continuously optimize campaigns to scale what is working.

Long-term opportunity available if campaigns perform well.