Upwork market data for the niche you bid in
Market Insights reports what your niche pays, how crowded it is, and how proposals sent into it perform. Scope it to one of your job filters or to the whole Upwork market.
Size up a niche before you spend connects
Difficulty, volume and budgets for any search. Scope it to one of your job filters or to the whole market.
Niche difficulty
Market volume
Budgets & rates
Only in Vollna
See what happened after freelancers bid
View rates, reply rates and connects per reply, from tens of thousands of proposals sent through Vollna for these exact jobs. Measure your own view and reply rates against the same jobs' average.
Proposal outcomes
Based on 29,000+ proposals from Vollna users for these jobs.
Find the keywords your search is missing
Related keywords that surface work in your niche your current terms leave out, each with the jobs behind it from the last 30 days.
Know the work and the clients
Read the shape of the work
Project type
Check who the clients are
Client persona
See where the clients are
Find where the demand sits
Break demand down by category
See the skills clients ask for
Share of matching jobs
Track which skills are rising
Change vs previous period
Compare two niches side by side
Put two job filters against each other, or one against the whole market, and read the gap in every panel.
More reasons to use Vollna as your go-to Upwork platform
Market Insights tells you where to bid. The rest of Vollna handles the bidding.
Testimonials
I run a lead-generation agency on Upwork, and Vollna quietly became the co-worker I wish I was paying — it automates bidding and tailors every proposal. My reply rate and project quality have both gone up. Less grind, more good leads.
Ihor Skrypka
Lead gen · cold email · Clay GTM
Our Upwork lead generation runs through Vollna now. We find good jobs faster, keep business development in one place, and the integrations plug it into the rest of our workflow. Support turns requests around quickly, too.
Alex Maistrenko
Head of Sales
Auto-bidding lets us send far more proposals without anyone on the team applying by hand. We started seeing results fast and landed new clients within the first few weeks. For an agency, that extra volume really adds up.
Iliyan Hristov
Klaviyo email marketing expert
I get 2+ hours of my day back, every day. Vollna finds the good jobs and makes applying fast, so I send more bids with less busywork. The flow of quality projects is a lot steadier than when I did everything manually.
Daniel Katruk
GTM engineer · B2B outbound
We stopped wasting time and connects on unproductive job searches. Now only the best projects in our industry get our attention, and the whole team stays in sync through Slack, so nothing good slips past us.
Alexey Shapran
EdTech software development
Before analysing my Vollna data I was on a 5.3% reply rate. Using the analytics I more than doubled it to over 11% and cut my cost per lead by 45%. Serious Upwork users are leaving money on the table without it.
Luke Raper
Google Ads for ecommerce
Relevant jobs reach our team the moment they're posted, so we respond before the competition even sees them. It keeps our agency's Upwork pipeline moving week after week — a big productivity win for the whole team.
Denys G.
Digital marketing agency
I've used Vollna for over 4 months now. It covers everything: finding the right jobs, writing proposals, tracking my numbers. I got a contract in my very first month, which paid for the tool many times over. Definitely recommend.
Bouchala Mohamed Toufik
Direct response video editor
A must-have for any Upwork team. Vollna brings in a steady stream of relevant jobs, so our people spend their time bidding instead of searching. Nobody at Peiko sits refreshing the job feed anymore — the leads come to us.
Oleksii Soloviov
Web3 & fintech development
We've used Vollna for over 4 years — it's our main tool for winning clients on Upwork. The analytics show exactly what moves our reply rate, and the proposal generator runs on our own prompts, so every bid still sounds like us.
Stanislav Galandzovskyi
PPC expert · fintech & forex
FAQ
Common questions
What is Market Insights built on?
Two sources. The first is the Upwork jobs Vollna monitors: volume, budgets, connects, categories, skills, job attributes, client details, and client countries.
The second is the outcome of proposals sent through Vollna for those same jobs — whether they were viewed, whether the client replied, and what they cost in connects. That second source is what makes Proposal outcomes possible.
Which plans include Market Insights?
Can I scope the data to my own searches?
Yes. Pick any of your job filters as the scope and every panel recalculates against the jobs that filter matches. Pick the whole market instead when you want the wider picture.
On top of that you can add ad-hoc filters — keywords matched in the title, description or skills, plus category — and save the result as a named search to come back to.
How far back does the data go?
What does "you vs market" mean in Proposal outcomes?
Can I compare two niches side by side?
How current is the data?
Do the averages show what clients pay or what they post?
GET STARTED
Numbers for the niche you bid in every day
Difficulty, volume, budgets, demand, clients, and real proposal outcomes, scoped to your own filters. Included on paid plans.