Boost Your Success with SEO on Upwork

We are looking for an experienced Link Building Specialist to secure high-quality backlinks from reputable, established SaaS websites.

The ideal candidate should have experience in SaaS link building, prospecting, and personalized outreach, with a proven ability to secure relevant backlinks.

Responsibilities:

Identify high-quality, authoritative SaaS websites for backlink opportunities.

Conduct personalized outreach to website owners, editors, and content managers.

Negotiate and secure relevant backlinks from reputable SaaS websites.

Manage outreach campaigns, follow-ups, and relationship building.

Track and report successfully acquired backlinks.

Requirements:

Proven experience in SaaS link building and outreach.

Strong communication and negotiation skills.

Familiarity with SEO tools such as Ahrefs and Semrush.

Ability to acquire genuine, high-quality backlinks without relying on PBNs or spammy websites.

To Apply:

Please share examples of SaaS backlinks you've successfully secured, along with your outreach experience and expected hourly rate.

We are interested in building a long-term working relationship with the right candidate.

About us
We’re a Melbourne-based managed IT services provider that has been operating for over 20 years. We support established businesses of 10–100 users with managed IT, cybersecurity, Microsoft 365 and cloud services. Our clients are on 36-month managed services agreements, not ad hoc break/fix support.

What we’re looking for
An experienced B2B search marketer to own:

Local SEO: Google Business Profile, maps, citations and reviews
SEO: technical, on-page, content and authority
AI SEO: getting us recommended in ChatGPT, Claude, Google AI Overviews, Perplexity and Copilot
Google Ads: only if you can make it viable. Our keywords are expensive, so we need a tight, profitable campaign, not a budget burner.

Our goal is qualified managed services leads in Melbourne, about 1.5 new clients per quarter. We judge success on qualified opportunities and new recurring revenue, not traffic or rankings.

We’ve lost months to agencies that spent the first quarter “auditing” and delivered generic plans. We need someone who hits the ground running.

When we win, you win
Our success is your success, and we reward it:

Base monthly fee: covers the core work, set below a typical full retainer
Success bonus: paid per qualified lead (a booked discovery call that meets our criteria) and a larger bonus per signed client
At-risk portion: part of each month’s fee is only paid if agreed KPIs are met

Deliver, and you earn well above a standard retainer. Don’t, and it costs you too.

The first 90 days’ KPIs are about delivery and early signals. From month 4, they move to qualified leads. “Qualified” is defined up front against our ideal client profile. We pay ad spend directly. All payments go through Upwork.

First 30 days: action, not just a plan
We expect a dedicated person on our account, not someone juggling 20 clients. Tell us their weekly hours.

Week 1

Access, tracking and attribution fixed and working (GA4, Google Ads conversions, GoHighLevel CRM)
Fast audit of site, technical SEO, Google Business Profile, local SEO, backlinks and conversion readiness, with a prioritised fix list

By end of week 2

Quick wins live: technical fixes, Google Business Profile optimised, citations cleaned up, conversion improvements
At least one Melbourne-focused service or landing page live
AI SEO groundwork: schema, entity and FAQ content
Priority keyword list ranked by commercial return
Google Ads test campaign live on a tight keyword set, if the numbers support it, or a clear explanation of why not yet
90-day plan and 12-month roadmap with monthly budget and forecast ranges (leads, cost per qualified lead)

Weeks 3–4

Further service and location pages live
Review generation and local link building under way
Google Ads optimised on real data: search terms, negatives, bids, landing pages
First monthly report: leads, cost per qualified lead, what’s working and what’s next

Melbourne is the priority. Ballarat may be a second market later, but kept separate.

We keep ownership of all ad accounts, analytics, data, creative and tracking.

Who we’re targeting

Established Melbourne businesses with 10–100 users
Owners, MDs, GMs, operations and finance leads
Businesses that value proactive IT and cybersecurity, on 36-month agreements of at least about $1,500/month

You’re a good fit if you:

Have run SEO and Google Ads for MSPs, B2B tech or other high-value recurring-service businesses, with results in leads and revenue
Know the Australian search market (Melbourne local search is a plus)
Are already doing AI search optimisation, not just talking about it
Are confident enough in your work to tie your pay to results
Can work hours that overlap with Melbourne time

Agencies welcome, but tell us exactly who will do the work.

How to apply
No templated service lists. We’ll share our website with shortlisted applicants. In your proposal:

Search the way a Melbourne business owner looking for managed IT would. Tell us who’s winning and where the gaps are.
Tell us what you’d have live by day 30
Share one or two relevant results, with numbers
Propose your base fee, the share you’d put at risk, and the bonus per qualified lead and per signed client
Start your proposal with the word “Melbourne”

We’re looking for an experienced Shopify designer/developer to create a polished, conversion-focused online store for a premium direct-to-consumer fashion brand.

The website should combine strong visual direction with an intuitive shopping experience. Thoughtful typography, beautiful product presentation and excellent mobile usability are essential, alongside practical conversion rate optimisation and a solid SEO foundation.

Scope of Work

• Design and customise a Shopify theme to reflect our brand identity.
• Create the homepage, collection and product templates, About and Contact pages.
• Set up clear navigation, collections, search and relevant product filters.
• Configure products, sizes, colours, variants and inventory.
• Configure payments, shipping and essential customer notifications.
• Ensure a consistent experience across desktop, tablet and mobile.

Conversion Rate Optimisation

• Structure pages around product discovery, buying confidence and clear calls to action.
• Improve product presentation with image galleries, size and fit guidance, fabric details and care information.
• Clearly communicate delivery, returns and exchanges.
• Incorporate genuine customer reviews and relevant trust signals where available.
• Recommend useful cross-sells, outfit combinations and bundles to support average order value.
• Optimise the cart and purchase journey within Shopify’s capabilities.
• Set up or verify GA4 ecommerce tracking and key conversion events.
• Provide a prioritised post-launch testing roadmap. We value measurable improvements rather than unsupported conversion guarantees.

SEO & Performance

• Research relevant keywords and map them to core pages and collections.
• Optimise page titles, meta descriptions, headings, URLs and internal links.
• Add descriptive image alt text and optimise image sizes.
• Review product structured data, indexing, canonical tags and the XML sitemap.
• Set up or verify Google Search Console.
• Improve loading performance and minimise unnecessary apps or scripts.
• Include URL mapping and redirects if existing URLs change.

Deliverables

• Approved design direction and a fully implemented Shopify storefront.
• Reusable sections that our team can edit.
• Tested navigation, variants, forms, cart and checkout.
• A summary of SEO, performance and tracking work completed.
• A short handover video or session.
• Clearly defined post-launch bug-fix support.

Please work in an unpublished theme until launch approval. Any paid themes, apps or ongoing subscriptions must be discussed before use.

Who We’re Looking For

• Proven Shopify design and development experience, ideally with premium fashion or apparel brands.
• Strong visual judgment and mobile UX skills.
• Confidence with Liquid, HTML, CSS and JavaScript.
• Practical experience with CRO, technical SEO and ecommerce analytics.
• Clear communication, realistic timelines and attention to detail.

To Apply, Please Include

1. Two or three relevant live Shopify stores and your specific contribution to each.
2. One CRO example with the problem, changes made and measured results, including the comparison period.
3. Your approach to creating a premium fashion shopping experience.
4. What your SEO and tracking work would include.
5. Your recommended theme approach and any anticipated app requirements.
6. Your estimated timeline and fixed-price quote, separating design/development, CRO and SEO.
7. What is included in revisions, launch support and ongoing costs.

Please begin your application with “FASHION” so we know you’ve read the brief.

We’re interested in a reliable partner who can support ongoing improvements after launch.

Looking for a creative YouTube Manager/Editor to launch and grow a new channel. I have a steady stream of raw mobile videos and Snapchat clips and need someone to turn them into polished content. Month 1 will focus on channel setup, including layout, SEO, tags, logo, banner, and thumbnail templates. Ongoing work includes editing 15–20 engaging YouTube Shorts or 4 long videos plus 5 shorts each month. The ideal freelancer can apply fast cuts, sound effects, trending music, and dynamic on-screen captions, while also writing clickable titles, descriptions, and tags. Please share your portfolio and your recommended video strategy for $300/month.

We need an SEO specialist to help improve the visibility of our new website. The work includes researching relevant keywords, optimizing on-page elements, and improving overall search performance. You should be able to identify opportunities, implement practical recommendations, and help the site rank better in search results. This is a part-time project for someone who can work independently and deliver clear, measurable improvements over time.

We need an expert to improve our website’s visibility in Google and AI search results. The work includes analyzing current performance, identifying optimization opportunities, and implementing strategies to strengthen rankings and organic traffic. You should be able to evaluate content, technical setup, and local or AI-focused search factors, then recommend practical improvements. Experience with measurable results and clear reporting is important. This is a long-term role for someone who can help us grow through search and stay ahead of evolving search trends.

I am looking for talented Guest Posting Experts to publish a large number of posts on sites which meets our requirements.
We will provide well-written 800 to1200 word articles with 100% active and healthy content by professional writers. We hope you have a large amount of available high-quality websites could publish our articles.

We’re seeking an ongoing outreach link builder to support an Australian mortgage broker. You’ll collaborate on link targets, send pre-approved emails, follow up consistently, and log every result. This is a paid hourly role focused on outreach and relationship-building, with no paid placements or guest-post packages. We want someone reliable, organized, and comfortable managing outreach campaigns over the long term.

We're a growing home services company (attic insulation, crawlspace, wildlife, and growing into other services) operating across NJ, NY, and PA, with a sister pest control brand launching in the same region. We're looking for one independent expert, not an agency, to own our organic visibility and web infrastructure long-term.

Please do not apply if you are an agency or plan to subcontract the work. I want to know exactly who is doing the work.
What you'll own:

• SEO: technical SEO, local SEO, and programmatic geo-targeted city/service pages across multiple brands and domains
• AIO / AI search: getting our brands cited and recommended in ChatGPT, Google AI Overviews, Gemini, Perplexity, and whatever comes next (entity building, structured data, content built for LLM retrieval)
• Website development & hosting: building and maintaining fast, conversion-focused sites (we've been planning around Next.js/Vercel; open to your recommendation if you can justify it)
• Google Business Profile optimization: multi-location GBP management, categories, posts, photos, review strategy, and service-area setup
• Tracking: 100% attribution. Every call, form, chat, and booking tracked from first click to closed job. GA4, GTM, call tracking, and pushing conversions into our CRM so we know what actually makes money
• Future (not now): possible paid ads.

How I want to work:

• Hourly only. I pay for real work, not retainers for "activity".
• Full transparency: time logs with clear task notes, weekly updates, and access to all accounts in our name (we own every domain, hosting account, GBP, and analytics property)
• Long-term relationship for the right person

Requirements:

• Proven results in local service businesses (home services strongly preferred)
• Case studies with real numbers: rankings, traffic, leads, calls, revenue impact
• 2–3 references I can actually talk to on a call
• Deep, genuine understanding of AI: how LLMs surface businesses, where search is heading, and how you're adapting your own process with AI tools
• Strong technical skills: you can build, deploy, and debug, not just advise
• English speaking

Job Description

We are looking for an experienced SEO and Google Merchant Centre specialist to optimise and prepare our new UK ecommerce website, Inside Out Stone, for organic search visibility and Google Shopping.

Website: www.insideoutstone.co.uk

Inside Out Stone is a new online retailer specialising in natural stone flooring and paving, including limestone, travertine and other premium materials for interior and exterior applications.

Our website is built on Squarespace, and we are looking for someone who can take ownership of the technical SEO and Google integration work ahead of our wider marketing launch.

Scope of Work

1. Website SEO

- Conduct a technical SEO audit of the existing Squarespace website.
- Optimise page titles, meta descriptions, headings and URL structures.
- Undertake keyword research focused on UK buyers of natural stone flooring and paving.
- Optimise product pages, categories and website content.
- Configure XML sitemap, indexing and canonical URLs where applicable.
- Implement relevant structured data/schema markup where supported.
- Identify and resolve technical SEO issues affecting search visibility.

2. Google Setup & Integration

- Set up and configure Google Merchant Centre.
- Connect the Squarespace product catalogue to Google Merchant Centre using an appropriate feed solution.
- Configure Google Shopping free product listings.
- Ensure product information, pricing, availability, shipping and returns comply with Google's requirements.
- Set up or verify Google Search Console and Google Analytics 4.
- Resolve product feed errors or disapprovals.
- Ensure the website is correctly configured for future Google Ads/Shopping campaigns.

3. SEO Recommendations

- Provide a prioritised list of opportunities to improve organic search visibility.
- Recommend improvements to product descriptions, category structure and internal linking.
- Identify relevant UK search terms with realistic ranking potential.
- Provide a simple handover report outlining completed work and recommended next steps.

Ideal Candidate

- Proven SEO experience with Squarespace ecommerce websites.
- Strong practical knowledge of Google Merchant Centre and Google Shopping.
- Experience working with UK ecommerce businesses.
- Comfortable implementing changes directly rather than simply producing audit reports.
- Able to explain technical matters clearly and work independently.

Project Structure

This is initially a fixed-price, one-off project, with the possibility of occasional ongoing support.

We are not looking for a long-term SEO retainer, generic monthly reports or link-building packages at this stage. Our priority is to ensure the website is properly optimised, indexed and connected to Google's shopping ecosystem.

To Apply

Please include:

1. Examples of Squarespace ecommerce websites you have optimised.
2. Your experience setting up Google Merchant Centre and product feeds.
3. A brief explanation of how you would approach this project.
4. Your estimated fixed price and delivery timeframe.

We are looking for someone practical, technically competent and able to complete the work with minimal supervision.

We need a GoHighLevel expert to design a 2-step landing page and build a complete funnel for our business. The project includes creating a clear lead capture flow, setting up the funnel structure, and ensuring the pages are optimized for conversions. You should be able to recommend best practices, improve page performance, and deliver a polished, user-friendly experience. Experience with high-converting funnels and landing page optimization is important for this role.

Hours: Up to 20-30 hours/week
Schedule: Saturdays and Sundays, plus a few hours during the week (US daytime hours)
Hire: Long-term opportunity for the right person

Job Summary:
I’m looking for a proactive, creative, and reliable Virtual Assistant to help grow my business, while my full-time VA is unavailable.

An ideal candidate would be someone who can work independently, bring fresh ideas to the table, and help build our brand through social media marketing, engaging content, and creative promotions.

This is a great opportunity for someone who enjoys creativity, marketing, and growing with a new business!

Responsibilities:
- Create engaging content for TikTok, Instagram, Facebook, YouTube, Pinterest, and other social media platforms.
- Help manage and grow our social media accounts through consistent posting and audience engagement.
- Create and edit short-form videos, including coloring videos, product previews, and promotional content.
- Design marketing graphics, product visuals, and promotional materials using creative tools.
- Research trends, hashtags, and content ideas to increase brand awareness and reach.
- Suggest improvements to our Etsy listings, product images, descriptions, and overall marketing strategy.
- Assist with other marketing-related tasks as needed.

Requirements:
- Experience with Etsy, Amazon KDP, Pinterest, and TikTok is a plus!


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I’d also love to hear your ideas for marketing and how you would approach growing audience on social media.

I’m looking for someone who can start immediately and is excited about growing with the business long-term. Fresh ideas, creativity, and suggestions for improvement are always welcome!

I look forward to seeing your work and learning more about you!

Continental Confessions is an editorial travel, style, and reinvention brand focused on helping women explore the world and discover new possibilities.

We're looking for an experienced Pinterest specialist to build and optimize our Pinterest Business presence ahead of our November launch.

Our primary goals are to increase organic search visibility, drive qualified traffic to our website, generate email subscribers, and introduce audiences to our curated travel guides, packing lists, and personalized services.

Project responsibilities:

Audit and optimize our existing Pinterest Business profile.

Research relevant Pinterest search keywords for travel, destinations, packing, and lifestyle.

Create approximately 20-30 strategically organized Pinterest boards with SEO-optimized titles and descriptions.

Develop a cohesive board structure aligned with our existing digital products.

Create and optimize an initial collection of 30
Target boards

100–150
Initial pins

4–6 weeks
Suggested rollout

Ensure pins link to the appropriate website pages.

Recommend a manageable ongoing publishing strategy.

Provide a brief handoff document so our team can maintain the account.

Ideal candidate:

You have demonstrated experience with Pinterest SEO, organic traffic growth, and visually sophisticated lifestyle or travel brands. You understand that Pinterest is a discovery and search platform, not simply another social media feed.

Experience with Canva, WordPress, and digital product marketing is preferred.

Please include:

Examples of Pinterest accounts or boards you've built.

Your experience generating organic website traffic.

Your proposed timeline and fixed-price quote.

A brief explanation of how you would approach a new travel and lifestyle brand.

We are looking for an initial setup project, with the possibility of ongoing collaboration.

We’re seeking a HubSpot AEO and SEO specialist to help improve our rankings, implement technical updates, create blog content, and develop new ideas to increase discoverability. The right freelancer will support ongoing optimization efforts, identify opportunities for growth, and help strengthen our presence in search results. This is a long-term role for someone who can work independently, communicate clearly, and contribute practical strategies that drive measurable improvements over time.

We’re looking for a marketing specialist to help grow our TikTok Shop and increase sales through effective promotion and audience engagement. You’ll manage campaigns, create content, and improve shop performance using data-driven strategies. The ideal freelancer can build a strong presence, attract more customers, and help turn traffic into purchases. If you have experience growing online stores and improving conversion, we’d love to hear how you can help us achieve our goals.

Seeking a creative, organized, and proactive Social Media Manager to grow my real estate brand, increase engagement, generate qualified leads, and build a strong online presence.

Responsibilities:

* Manage Instagram, Facebook, and TikTok.
* Create and schedule engaging posts, Reels, Stories, and TikToks.
* Edit property tours, closing videos, and educational content.
* Design professional Canva flyers and reusable templates.
* Promote listings, open houses, closings, buyer programs, and events.
* Develop monthly content calendars and marketing strategies.
* Research trends, hashtags, and audience growth opportunities.
* Engage with followers and identify potential leads.
* Track analytics and provide monthly performance reports.
* Maintain consistent black, gold, and white branding.

Callindo, an AI-driven contact center and sales outsourcing company, is looking for a digital marketer who builds with AI, not just talks about it.

You will:

Run digital marketing for callindo.com and several sister projects
Manage Google Ads and report leads and cost per lead
Monitor campaigns with AI assistants connected through MCP
Build n8n automations for leads, CRM and reporting
Create content in English and Bahasa Indonesia

Requirements:

3+ years in digital marketing
Hands-on Google Ads experience
n8n workflows you built and run
Daily use of AI tools (Claude, ChatGPT, Gemini), basic understanding of MCP and APIs
Can build or rebuild a website
Fluent English and Bahasa Indonesia
Based in Bali or Jakarta

To apply, include links to:

A website you built
An n8n workflow you built (screenshot or JSON)
A Google Ads campaign you managed (results screenshot)
One example of AI in your work

Proposals without work samples will not be reviewed. Start your proposal with the word “n8n” so we know you read this.

We’re looking for an experienced professional to take ownership of the organic digital growth, of our multi-location home service business serving PA, NJ, and DE.
Experience with home services, AI visibility and GEO, local SEO, multi-location businesses, lead generation. Website is code based. Managing KPI's and measurements are mandatory.

Scope
- Website SEO audit and ongoing optimization
- Technical SEO: indexing, crawlability, redirects, metadata, schema, internal linking
- Website structure optimization for services + locations
- Build/optimize location and service pages
- SEO content research, writing, optimization, and publishing
- Unique content generation (blogs, posts etc)
- FAQ research, creation, optimization, and schema
- GEO / AEO / AI search visibility optimization
- Long-tail and conversational query targeting
- Local SEO and citation/authority building
- Quality backlink acquisition and reporting
- Google Business Profile optimization/management
- Website speed, mobile UX, and conversion improvements
- GA4, GSC, GTM, call/form conversion tracking
- Reporting covering rankings, traffic, leads, AI visibility, completed work, and next priorities

Working Style
- First 2 months: weekly strategy/performance call
- After that: bi-weekly call
- Kickoff should establish the 90-day plan, baseline, priorities, KPIs, and benchmarks
- Must proactively identify opportunities and prioritize work based on lead-generation impact
- We have our own developer available if needed; you should be comfortable coordinating directly with them

Please Include
- Relevant SEO / Local SEO results
- Home-service experience, if any
- Examples of multi-location SEO work
- GEO / AI-search optimization experience
- How you measure success
- Monthly fee and what is included
We are looking for someone who can own the process and drive measurable growth, not just complete isolated SEO tasks.

Hi Emil!

I came across your portfolio and was particularly interested in your Shopify cart drawer, custom product pages and product recommendation work.

I’m preparing to launch a premium Pilates grip sock brand called Pointe Plank, Period., and I’m looking for an independent Shopify developer to help create a beautiful, highly functional ecommerce website.

My inspiration is Rhode Skin and Eliou, particularly their website functionality, product browsing experience and overall user journey.

For launch, I’ll be offering just eight sock styles, so I don’t need a large or overly complicated website. My priority is a beautiful, editorial-style landing page that introduces the brand, showcases the collection and makes shopping effortless.

The website structure will include:

1. Landing Page – A beautifully designed homepage featuring brand imagery, introductory messaging and all eight sock styles.
2. Shop – A dedicated collection page showcasing the complete sock collection.
3. Individual Product Pages – Eight separate product pages, one for each sock style, with product photography, descriptions, details and purchasing options.
4. About – Our brand story and philosophy.
5. Contact – A simple contact page.

Functionality I’d like to incorporate:

* Quick shop / quick add-to-cart
* Interactive product color swatches, where applicable
* Beautiful product image galleries
* Slide-out shopping cart
* Sticky add-to-cart functionality
* Product recommendations
* Mobile-first responsive design
* Klaviyo integration for email marketing

I’m open to using an existing premium or free Shopify theme as the foundation, with customizations to achieve the desired design and functionality.

My development budget is approximately $500–$1,000.

Would you be open to taking on a project within this budget? I’d love to understand what you could realistically deliver, your estimated timeline and whether you have availability.

I’m looking to build something that feels like a premium lifestyle brand rather than a traditional ecommerce store.

About the Project

I own TheSemiDoc.com, a website focused on DOT physicals, FMCSA medical examiner certification, and occupational health education.

I am a board-certified Physician Assistant practicing occupational medicine and a current National Registry Certified Medical Examiner. My goal is to develop TheSemiDoc into a trusted online resource for commercial drivers, healthcare professionals, and clinicians pursuing NRCME certification.

I am looking for an experienced WordPress developer who can improve my existing website's design, functionality, SEO, and overall user experience while preparing it for future online course sales.

I prefer to build upon my existing WordPress website rather than start from scratch unless there is a compelling technical reason to do so.

Scope of Work

1. Website Design & User Experience

Review and improve the existing website's design and layout.

Create a modern, professional, trustworthy healthcare brand experience.

Improve mobile responsiveness, navigation, readability, and page speed.

Improve the homepage and key landing pages to communicate the website's value clearly.

Maintain a consistent visual identity throughout the site.

Work with my existing WordPress and Elementor setup where practical.

2. SEO & Organic Traffic

Perform an SEO audit and identify technical and on-page issues.

Improve page titles, meta descriptions, headings, internal linking, and image optimization.

Review existing content and recommend opportunities for additional search-focused pages.

Improve the site's structure for searches related to DOT physicals, FMCSA medical examiner certification, and NRCME exam preparation.

Recommend an SEO content strategy focused on attracting relevant visitors and potential customers.

Identify appropriate local SEO opportunities, including potential location-specific landing pages.

3. Online Course & E-Commerce Readiness

Recommend and, if included in the agreed scope, configure a suitable WordPress learning management system such as LearnDash or Tutor LMS.

Prepare the website to sell digital educational products and self-paced courses.

Configure or plan for paid enrollment, learner accounts, course access, quizzes, and progress tracking.

Recommend an appropriate payment solution and a simple checkout experience.

Create a scalable structure that can accommodate future courses and educational products.

Important: The initial course offering will be an independent NRCME exam-preparation product. Do not advertise it as FMCSA-approved or as satisfying mandatory federal training requirements unless the applicable requirements have been independently verified.

4. Conversion & Business Growth

Improve calls to action, lead capture, and email signup opportunities.

Recommend ways to convert website visitors into customers.

Identify opportunities to monetize educational content and digital products.

Ensure the website can grow without requiring a complete rebuild as new products are introduced.

Ideal Freelancer

I am looking for someone with:

Strong WordPress and Elementor experience.

A portfolio of professional websites that you have personally developed or improved.

Technical and on-page SEO experience.

Experience with WordPress LMS platforms and digital product sales.

Knowledge of website speed, mobile optimization, and conversion-focused design.

Clear communication and the ability to explain technical recommendations in plain English.

Experience with healthcare, medical education, professional training, or regulated industries is a plus.

Project Deliverables

Initial website audit and prioritized recommendations.

Improved homepage and key website pages.

Technical and on-page SEO improvements.

Mobile and performance optimization.

A recommended LMS and e-commerce implementation plan.

Implementation of the agreed course-sales functionality, if included in the approved scope.

Documentation explaining how I can manage pages, content, and courses independently.

A list of completed changes and recommendations for future improvements.

Project Structure

I am open to a phased project, beginning with an audit and a small set of high-impact improvements before expanding into a larger redesign or course platform implementation.

Please separate your proposal into:

Website audit and strategy

Design and SEO improvements

LMS and e-commerce implementation

Optional ongoing maintenance or SEO services

Please identify any premium themes, plugins, hosting upgrades, or third-party subscriptions that would incur additional costs.

How to Apply

Please answer the following questions in your proposal:

What improvements would you prioritize after reviewing TheSemiDoc.com?

Can you share two or three comparable WordPress projects you have completed?

What is your experience with Elementor, LearnDash, Tutor LMS, and online course sales?

How would you approach SEO for a specialized healthcare education website?

What can you realistically accomplish within my stated budget?

What ongoing costs should I expect after the project is complete?

I value clear communication, practical recommendations, and measurable improvements over flashy design alone.

My long-term goal is to build TheSemiDoc into a trusted, scalable online business serving commercial drivers and healthcare professionals. I am looking for a freelancer who can help establish that foundation and potentially work with me on future projects.

We’re looking for a specialist to build high-quality backlinks for our website. The work includes identifying relevant opportunities, reaching out to websites, and securing placements that improve search visibility. You should be able to manage outreach campaigns, track results, and maintain a steady flow of quality links. Experience with SEO-focused link-building strategies and strong communication skills are important for success in this role.

I’m looking for a professional website builder to create a modern online store website. The project should include mobile optimization, basic SEO, revisions, domain setup, and launch. The final website must be connected to Shopify. I’m looking for someone who can provide a clear fixed-price quote and deliver a polished, functional storefront. If you have experience building Shopify-connected websites and can meet these requirements, please contact me.

Type: Fixed-price project (Phase 1), with an optional month-to-month contract (Phase 2)
Location: Remote, US Eastern hours
Reports to: Founder, directly

ABOUT THE ENGAGEMENT

We are an established, multi-location appointment-based consumer services business operating in several major US metros, with a membership model alongside retail product sales. Monthly paid media spend is in the six figures across Google Ads, Meta, and secondary channels including TikTok, Bing, local marketplace ads, and newer AI search placements.

Three things are happening at once and we do not yet know how they connect. New guest acquisition is down year over year while paid spend is up. Organic search traffic has fallen materially. Direct traffic has fallen alongside it. We want a senior practitioner to work out how much of this is media, how much is measurement, and how much is the broader shift in how people find local services now that AI answers sit above the results.

The category and company are disclosed after an NDA is signed. Applicants who are a fit get the full picture before any work begins.

PHASE 1: INDEPENDENT AUDIT (three to four weeks, fixed fee)

You receive read-only reporting access and data exports covering roughly the last five months and the same period of the prior year. You report to the founder only. Deliverables are a written findings document and a 90-minute walkthrough covering four workstreams.

A. Paid media, all channels

1. Account structure and change history across every funded channel. Campaign architecture by market, bidding strategies, budgets, what changed and when, and which changes line up with movements in bookings.
2. Funnel composition. Share of spend reaching new audiences versus re-reaching people already in our orbit, by market, defined by actual audience settings rather than campaign naming conventions.
3. Wasted spend and compliance. Campaigns funded but not serving, zero-conversion spend, trademarked or restricted terms in copy, disapproval history, policy exposure.
4. Efficiency, apples to apples. Cost per new guest by market and channel using account-level spend, year over year, with every figure stamped with its source and date.

B. The full funnel to a booked appointment

5. From impression to booked appointment: landing page performance, the booking flow itself, mobile experience, and where guests drop. Which of our pages earn their traffic and which do not.
6. Membership conversion. A guest who becomes a recurring member is worth a multiple of a one-time visitor, and our targeting and offers should reflect that. Tell us whether they do.

C. Organic, direct, and AI search

7. Diagnose the organic search decline. Separate ranking loss from click loss to AI overviews and zero-click results, from indexation or technical issues, from seasonality, from a site or platform change on our side. We want the causes ranked by contribution with the evidence for each.
8. Diagnose the direct traffic decline in the same way, including the boring explanations: analytics configuration, channel misclassification from newer placements, app or browser referral stripping, a tracking change, or real demand loss. Say which and show your work.
9. AI search visibility. Where we appear and do not appear in AI-generated answers and recommendations across the major assistants and AI overviews, by market and by query type, and what actually moves that. We are looking for a working method, not a vendor dashboard subscription.
10. The interaction between paid and organic. Whether paid is buying clicks we would have earned, and whether the two are being read as independent when they are not.

D. Measurement and modeling

11. Tracking and attribution. Google conversion actions (including view-through settings and any non-purchase actions inside the default goal), Meta pixel and Conversions API deduplication, GA4 channel classification, UTM discipline on newer channels, and a plain statement of what each platform's "conversion" actually counts.
12. Platform claims versus real new guests. Reconcile platform-attributed conversions against booking-system new guests (a person's first-ever non-cancelled visit, counted once), per platform, never summed across platforms. Tell us how much of each platform's reported performance is repeat or member rebooking and branded-search capture.
13. Marketing mix modeling. We maintain a weekly market-level panel of spend and outcomes and have begun modeling it. Review how the panel is built, whether the channel classifications and geographic allocations hold, and whether the model's conclusions can bear weight. Tell us what it can and cannot answer, and what geo holdout or incrementality test would settle the questions the model cannot.
14. A 90-day plan. Budget by market and channel, the reach versus harvest split you recommend, the two or three experiments you would run first with pre-registered success criteria and stop rules, and the measurement fixes that must land before any budget moves.

We judge the audit on evidence, not opinion. Every finding should trace to a screenshot, an export, or a query. Ranked causes with confidence levels beat a single confident story.

PHASE 2: FRACTIONAL ACQUISITION LEAD (optional, month to month)

If Phase 1 earns it, you take over execution: 25 to 35 hours a week, owning the guest acquisition funnel end to end. Paid media across all channels first, then landing pages and conversion rate optimization with our developer, then the organic and AI visibility program with our content and PR resources. You own campaign builds, bidding, audiences, creative briefs, weekly reporting against booking-system new guests, and budget allocation by market inside a monthly envelope set by the founder and finance.

Budget or bid changes above an agreed threshold need written approval with the reasoning attached. Every test is written up before it goes live: hypothesis, success measure, run window, stop rule. Inconclusive is an acceptable result. Unmeasured is not.

We will sequence this rather than expect all of it at once. The first 60 days are paid media and measurement. Organic and AI visibility come next, with support, not on day one and not alone.

REQUIREMENTS

- Six or more years hands-on across Google Ads and Meta at minimum, and real experience in at least two of: TikTok, Bing, local marketplace or service ads, retail media or programmatic display. You build and run accounts yourself.
- Appointment-based consumer services experience: spa, med-spa, beauty, fitness, wellness, dental, veterinary, or similar. Multi-location local marketing is a strong plus.
- Technical SEO and content strategy fluency sufficient to diagnose a traffic decline yourself: log or crawl analysis, index coverage, local and location page structure, schema, and query-level rank data.
- Demonstrated work on AI search visibility. Tell us what you have actually done and what moved, not what you have read.
- Working fluency in GA4, Meta Events Manager and Conversions API, server-side tagging, and Google Ads conversion architecture. You can tell a tracking failure from a demand failure and prove which it is.
- Marketing mix modeling literacy. You do not need to be a Bayesian statistician, but you should have used or critically read an MMM, understand what a geo holdout or incrementality test buys over a model, and be honest about what neither can tell us.
- Comfortable with data. You can reconcile a platform export against a booking-system export in a spreadsheet or SQL and explain the gap.
- Direct, numeric communication. You state what you verified, what you inferred, and what you could not check.
- Available during US Eastern business hours.
- Willing to sign an NDA before receiving any access, and to disclose any current client in a closely related category so we can assess conflicts.

HOW WE WORK

- Confidential engagement. All communication runs through the founder. Do not contact anyone else connected to the business during the audit.
- Read-only access in Phase 1. Nothing in the accounts or on the site is changed during the audit.
- Uncomfortable findings are welcome. We would rather hear the problem than the pitch.

TO APPLY

Keep it short. Include:

1. One new guest or new patient acquisition turnaround you personally ran for an appointment-based or membership business, with the before and after numbers and how they were measured.
2. A redacted excerpt, one to two pages, from an audit you have delivered.
3. In five sentences or fewer: organic sessions and direct sessions both fall roughly a third year over year, in the same month, while rankings look largely unchanged. Name the three most likely causes and the first three things you would check.
4. In three sentences: what would make you distrust an MMM's channel contribution numbers.
5. Your fixed fee and milestone schedule for Phase 1, plus your monthly rate and hours for Phase 2.
6. Earliest start date and your weekly availability in Eastern time.

Applications that lead with a generic agency deck will not be reviewed.

Type: Fixed-price project (Phase 1), with an optional month-to-month contract (Phase 2)
Location: Remote, US Eastern hours
Reports to: Founder, directly

ABOUT THE ENGAGEMENT

We are an established, multi-location appointment-based consumer services business operating in several major US metros, with a membership model alongside retail product sales. Monthly paid media spend is in the six figures across Google Ads, Meta, and secondary channels including TikTok, Bing, local marketplace ads, and newer AI search placements.

Three things are happening at once and we do not yet know how they connect. New guest acquisition is down year over year while paid spend is up. Organic search traffic has fallen materially. Direct traffic has fallen alongside it. We want a senior practitioner to work out how much of this is media, how much is measurement, and how much is the broader shift in how people find local services now that AI answers sit above the results.

The category and company are disclosed after an NDA is signed. Applicants who are a fit get the full picture before any work begins.

PHASE 1: INDEPENDENT AUDIT (three to four weeks, fixed fee)

You receive read-only reporting access and data exports covering roughly the last five months and the same period of the prior year. You report to the founder only. Deliverables are a written findings document and a 90-minute walkthrough covering four workstreams.

A. Paid media, all channels

1. Account structure and change history across every funded channel. Campaign architecture by market, bidding strategies, budgets, what changed and when, and which changes line up with movements in bookings.
2. Funnel composition. Share of spend reaching new audiences versus re-reaching people already in our orbit, by market, defined by actual audience settings rather than campaign naming conventions.
3. Wasted spend and compliance. Campaigns funded but not serving, zero-conversion spend, trademarked or restricted terms in copy, disapproval history, policy exposure.
4. Efficiency, apples to apples. Cost per new guest by market and channel using account-level spend, year over year, with every figure stamped with its source and date.

B. The full funnel to a booked appointment

5. From impression to booked appointment: landing page performance, the booking flow itself, mobile experience, and where guests drop. Which of our pages earn their traffic and which do not.
6. Membership conversion. A guest who becomes a recurring member is worth a multiple of a one-time visitor, and our targeting and offers should reflect that. Tell us whether they do.

C. Organic, direct, and AI search

7. Diagnose the organic search decline. Separate ranking loss from click loss to AI overviews and zero-click results, from indexation or technical issues, from seasonality, from a site or platform change on our side. We want the causes ranked by contribution with the evidence for each.
8. Diagnose the direct traffic decline in the same way, including the boring explanations: analytics configuration, channel misclassification from newer placements, app or browser referral stripping, a tracking change, or real demand loss. Say which and show your work.
9. AI search visibility. Where we appear and do not appear in AI-generated answers and recommendations across the major assistants and AI overviews, by market and by query type, and what actually moves that. We are looking for a working method, not a vendor dashboard subscription.
10. The interaction between paid and organic. Whether paid is buying clicks we would have earned, and whether the two are being read as independent when they are not.

D. Measurement and modeling

11. Tracking and attribution. Google conversion actions (including view-through settings and any non-purchase actions inside the default goal), Meta pixel and Conversions API deduplication, GA4 channel classification, UTM discipline on newer channels, and a plain statement of what each platform's "conversion" actually counts.
12. Platform claims versus real new guests. Reconcile platform-attributed conversions against booking-system new guests (a person's first-ever non-cancelled visit, counted once), per platform, never summed across platforms. Tell us how much of each platform's reported performance is repeat or member rebooking and branded-search capture.
13. Marketing mix modeling. We maintain a weekly market-level panel of spend and outcomes and have begun modeling it. Review how the panel is built, whether the channel classifications and geographic allocations hold, and whether the model's conclusions can bear weight. Tell us what it can and cannot answer, and what geo holdout or incrementality test would settle the questions the model cannot.
14. A 90-day plan. Budget by market and channel, the reach versus harvest split you recommend, the two or three experiments you would run first with pre-registered success criteria and stop rules, and the measurement fixes that must land before any budget moves.

We judge the audit on evidence, not opinion. Every finding should trace to a screenshot, an export, or a query. Ranked causes with confidence levels beat a single confident story.

PHASE 2: FRACTIONAL ACQUISITION LEAD (optional, month to month)

If Phase 1 earns it, you take over execution: 25 to 35 hours a week, owning the guest acquisition funnel end to end. Paid media across all channels first, then landing pages and conversion rate optimization with our developer, then the organic and AI visibility program with our content and PR resources. You own campaign builds, bidding, audiences, creative briefs, weekly reporting against booking-system new guests, and budget allocation by market inside a monthly envelope set by the founder and finance.

Budget or bid changes above an agreed threshold need written approval with the reasoning attached. Every test is written up before it goes live: hypothesis, success measure, run window, stop rule. Inconclusive is an acceptable result. Unmeasured is not.

We will sequence this rather than expect all of it at once. The first 60 days are paid media and measurement. Organic and AI visibility come next, with support, not on day one and not alone.

REQUIREMENTS

- Six or more years hands-on across Google Ads and Meta at minimum, and real experience in at least two of: TikTok, Bing, local marketplace or service ads, retail media or programmatic display. You build and run accounts yourself.
- Appointment-based consumer services experience: spa, med-spa, beauty, fitness, wellness, dental, veterinary, or similar. Multi-location local marketing is a strong plus.
- Technical SEO and content strategy fluency sufficient to diagnose a traffic decline yourself: log or crawl analysis, index coverage, local and location page structure, schema, and query-level rank data.
- Demonstrated work on AI search visibility. Tell us what you have actually done and what moved, not what you have read.
- Working fluency in GA4, Meta Events Manager and Conversions API, server-side tagging, and Google Ads conversion architecture. You can tell a tracking failure from a demand failure and prove which it is.
- Marketing mix modeling literacy. You do not need to be a Bayesian statistician, but you should have used or critically read an MMM, understand what a geo holdout or incrementality test buys over a model, and be honest about what neither can tell us.
- Comfortable with data. You can reconcile a platform export against a booking-system export in a spreadsheet or SQL and explain the gap.
- Direct, numeric communication. You state what you verified, what you inferred, and what you could not check.
- Available during US Eastern business hours.
- Willing to sign an NDA before receiving any access, and to disclose any current client in a closely related category so we can assess conflicts.

HOW WE WORK

- Confidential engagement. All communication runs through the founder. Do not contact anyone else connected to the business during the audit.
- Read-only access in Phase 1. Nothing in the accounts or on the site is changed during the audit.
- Uncomfortable findings are welcome. We would rather hear the problem than the pitch.

TO APPLY

Keep it short. Include:

1. One new guest or new patient acquisition turnaround you personally ran for an appointment-based or membership business, with the before and after numbers and how they were measured.
2. A redacted excerpt, one to two pages, from an audit you have delivered.
3. In five sentences or fewer: organic sessions and direct sessions both fall roughly a third year over year, in the same month, while rankings look largely unchanged. Name the three most likely causes and the first three things you would check.
4. In three sentences: what would make you distrust an MMM's channel contribution numbers.
5. Your fixed fee and milestone schedule for Phase 1, plus your monthly rate and hours for Phase 2.
6. Earliest start date and your weekly availability in Eastern time.

Applications that lead with a generic agency deck will not be reviewed.

I own WA Pro Builders LLC, a tile and home improvement business based in Redmond, Washington, serving homeowners within approximately 20 miles, including Bellevue and Kirkland.

I’m looking for a freelancer with proven experience building websites for U.S. home-service contractors. My goal is to showcase my work, build trust, and turn relevant visitors into calls and estimate requests.

PROJECT SCOPE

Build a professional, fast, mobile-friendly website with approximately 5 pages:
• Home
• Tile Installation & Kitchen Backsplashes
• Bathroom Improvements & Handyman Services
• Project Gallery
• Contact / Request an Estimate

A quality template is welcome. I do not need custom software or an online store.

Include:
• Clear click-to-call buttons
• An estimate request form with project details and optional photo uploads, with spam protection
• My real project photos and genuine customer reviews
• Clear service-area information
• Natural, professional English copy based on business details I provide
• An easy way for me to update photos and text
• HTTPS and image optimization
• Two rounds of revisions

SEARCH AND AI DISCOVERABILITY

Include foundational SEO and search accessibility:
• Appropriate page titles, descriptions, headings, and internal links
• Crawlable text describing our services and actual service area
• Appropriate LocalBusiness structured data using accurate business information
• XML sitemap and Google Search Console setup
• Verify that robots.txt and hosting security settings allow Googlebot and OpenAI’s OAI-SearchBot
• Consistent business details matching my Google Business Profile

I understand that rankings, inclusion in AI answers, and customer volume cannot be guaranteed. I want sound implementation, not promises of instant rankings.

ANALYTICS AND HANDOVER

• Set up Google Analytics 4 to measure successful form submissions and click-to-call events
• Test form delivery and mobile functionality before launch
• All domain, hosting, website, and analytics accounts must be owned by me, with full administrator access
• Provide a short walkthrough showing how to update the site
• Include 14 days of fixes for defects in the agreed work after launch

BUDGET AND TIMELINE

Development budget: $550 fixed price.
My total initial budget is approximately $700, including Upwork client fees, domain, and initial hosting costs.

Please itemize all third-party costs and renewal prices, including hosting, themes, plugins, or subscriptions. No additional paid services without my approval. Ongoing SEO and advertising are outside this project.

Desired completion: 2–4 weeks after receiving the required materials. Please propose milestones for design approval, website completion, and launch/handover.

IN YOUR PROPOSAL, PLEASE INCLUDE:

1. Links to 2–3 live websites you personally built for U.S. contractors, preferably tile, remodeling, or handyman businesses. Explain your role.
2. Relevant client reviews and any documented inquiry or lead-generation results. Identify the time period and distinguish organic results from paid advertising.
3. Your recommended platform and why it fits this budget and is easy for an owner to maintain.
4. What is included in your $550 quote, any exclusions, and all recurring costs.
5. Your timeline and what you need from me.

If any requested feature does not fit the budget, explain this clearly and suggest a practical alternative.

i have an etsy consultant studio in China mainland and some of my clients are looking for etsy business partners in Hong Kong , you will need develop their etsy store and sourcing products and grow the traffic. message if you can help

Professional Summary
Strategic E-Commerce Professional specialising in the end-to-end management of multi-channel retail operations across Amazon and eBay. Proven expertise in driving revenue growth through data-driven product procurement, SEO-optimized catalogue management, precise inventory forecasting, and the delivery of elite customer success experiences to maintain top-tier seller metrics.

Core Competencies
• **Marketplace Strategy & Administration:** Directing comprehensive storefront operations on Amazon and eBay, ensuring strict compliance with platform algorithms, regulatory standards, and seller performance health.
• **Strategic Product Procurement:** Executing rigorous market research, trend analysis, and competitor benchmarking to identify high-yield product opportunities and expand scalable brand catalogues.
• ** Catalogue & Listing Optimisation:** Developing high-converting product listings through advanced keyword integration, structured metadata, and compelling merchandising to maximise search visibility and organic ranking.
• **Inventory & Supply Chain Forecasting:** Overseeing the end-to-end stock lifecycle, executing accurate demand forecasting, and maintaining optimal inventory levels to eliminate stockouts and minimise overhead.
• **Client Relationship & Dispute Resolution:** Leading front-line customer success operations, managing complex dispute resolutions, and safeguarding brand reputation through proactive communication and service excellence.

Headline / Title Options
• Senior E-Commerce Operations Specialist | Amazon & eBay Marketplace Strategist
• Director of E-Commerce & Marketplace Strategy
• E-Commerce Operations Manager | Multi-Channel Retail & Supply Chain

I’m looking for a local SEO specialist to audit and optimize the Google Business Profile for Cluttered Spaces, serving the Metro Atlanta area.

About the business

Cluttered Spaces combines executive function coaching with practical, hands-on, in-home support for home organization, routines, and independent living skills. We work with overwhelmed and neurodivergent adults, teens, and families.

Our positioning matters: we help people build daily living skills, increase independence, and create homes and routines they can maintain. We start by understanding how each client’s brain works, what matters to them, and where daily life feels difficult. Then we work side by side to shape their environment and build routines around their needs and goals.

Hands-on cleaning and organizing may be part of that work, providing immediate relief and making it easier to move forward. However, we are not a cleaning company, therapy practice, or medical provider. The profile needs to communicate both our coaching and practical, hands-on support clearly and accurately.

Goals

* Improve visibility in relevant local Google searches and Google Maps.
* Attract people who are a good fit for our services.
* Increase qualified website visits, inquiries, and booked consultations.
* Establish clear reporting so I can understand what generates business.

Project scope

* Audit the existing profile and relevant local competitors.
* Recommend appropriate categories, services, and local search terms.
* Optimize the description, service area, services, photos, and website/booking links.
* Identify inconsistent business listings and recommend priority corrections.
* Recommend a practical review-request and profile-maintenance process.
* Record baseline performance, document completed changes, and provide a follow-up performance review.

Please provide a fixed-price proposal with deliverables, timing, and any additional costs.

All profile changes require my approval before implementation.

Website: clutteredspaces.org

Hi Holly,
I have a website that mostly serves as a landing page for my coaching School. However I also have other courses and then also a spiritual educator and I also want to have a way for people to purchase something even if they're not going to be coming to the school which is a bigger ticket item.
I am a bit of an influencer and it's been confusing to understand if I have a personal brand or a coaching School probably both and how these two go together.

The first reason I came to upwork is simply to find someone to help me nail down the homepage. I know that there is a whole system that's waiting to be born within my ecosystem but that is the main thing for now. Coaching school is opening in one month and people are going to be coming to my sites when I start campaigning next week.

I'd love to have a meeting to clarify any questions about what I do and to look over the home page and here what you can offer. Thank you so much

Rivka Malka
RivkaMalka.com

Looking for people to join our team to help with brand management on Reddit!

To work with us you must be:


-Fluent in English
-Familiar with Reddit as a platform
-Willing to write content in volumes
-Be willing to use our tracking process, create your own content, and be active in our Slack community!

Looking for people to join our team to help with brand management on Reddit!

To work with us you must be:


-Fluent in English
-Familiar with Reddit as a platform
-Willing to write content in volumes
-Be willing to use our tracking process, create your own content, and be active in our Slack community!