Boost Your Search Engine Marketing Strategy

We are looking for an experienced Paid Ads Specialist / Performance Marketing Strategist to develop, implement, and manage our paid advertising strategy.

We need someone who can handle the entire process, from understanding our business and identifying opportunities to building a strategy, launching campaigns, optimizing performance, and managing ongoing advertising efforts.

We are looking for a proactive, organized, results-driven professional who can clearly explain their approach, provide recommendations, and take ownership of the process.

Scope of Work

* Analyze our business, target audience, competitors, and advertising opportunities.
* Develop a comprehensive paid advertising strategy.
* Recommend the most effective platforms (Google Ads, Meta Ads, TikTok Ads, or others) based on our business goals.
* Recommend advertising budgets and explain the expected approach.
* Set up and launch advertising campaigns, including tracking and analytics.
* Manage, monitor, test, and continuously optimize campaigns.
* Provide clear performance reports and actionable recommendations.
* Identify opportunities to improve lead quality, conversions, and overall advertising performance.

Requirements

* Proven experience managing successful paid advertising campaigns.
* Strong expertise in Google Ads and Meta Ads; TikTok Ads experience is a plus.
* Demonstrated results supported by real examples or case studies.
* Excellent client feedback and a strong track record on Upwork.
* Experience with lead generation, preferably for B2B or service-based businesses.
* Strong analytical, communication, and organizational skills.
* Ability to work independently while maintaining clear communication and aligning with our business goals.

Please provide detailed answers to the following questions:

1. Your workflow: How do you typically approach a new client? Walk us through your process step by step, from the initial consultation and business analysis to campaign launch and ongoing management.
2. Strategy development: How do you determine which advertising platforms are most suitable for a business? What research and preparation do you conduct before launching campaigns?
3. Action plan: What would your first 30 days of work look like? Please outline the main stages, expected timeline, and deliverables.
4. Campaign management: How do you handle ongoing optimization, performance monitoring, reporting, and communication? How often do you review results and make adjustments?
5. Proven results: Please share 2–3 examples of successful campaigns you have managed, including objectives, approximate budgets, and measurable outcomes.
6. Pricing: Please explain your pricing structure, including any separate fees for initial analysis, strategy development, campaign setup, and ongoing monthly management. Please provide estimated costs for each stage.

We are looking for someone who can bring both strategic thinking and hands-on execution, communicate clearly, and provide a structured, transparent working process.

Our goal is to establish a long-term collaboration with the right professional.

Location: Remote
Job Type: Full-time
Compensation: $500 USD per month
About the Role
We are seeking an expert Senior E-commerce Media Buyer with a minimum of 10 years of hands-on experience managing and scaling Facebook and Google Ads. In this full-time role, you will own our paid acquisition strategy, driving profitable growth and maximizing ROI across multiple e-commerce brands.
The ideal candidate is rare blend of a data-driven strategist and a creative visionary. You know how to dive deep into analytics to optimize campaigns, but you also understand the psychology of creative ad hooks, copy, and visual assets that convert browsers into buyers.
Key Responsibilities
• Strategy & Execution: Develop, implement, and manage comprehensive paid media strategies across Facebook (Meta) Ads Manager and Google Ads.
• Creative Direction: Conceptualize high-converting ad creatives, write compelling ad copy, and collaborate with design teams to produce winning visual assets.
• Scaling & Optimization: Manage significant ad spend budgets efficiently, continuously testing audiences, angles, landing pages, and creative formats to lower CPA and increase ROAS.
• Data & Analytics: Monitor, analyze, and report on daily and weekly performance metrics, using insights to pivot strategies and uncover new growth opportunities.
• Attribution & Tracking: Ensure flawless setup of pixels, Conversion API (CAPI), Google Tag Manager, and GA4 for accurate data tracking and attribution.
Requirements
• Experience: Exactly 10+ years of verified experience specifically managing paid traffic for e-commerce brands on both Facebook and Google Ads.
• Creative Edge: A strong portfolio demonstrating your ability to direct or create ads that capture attention and drive sales.
• Commitment: Ability to dedicate themselves full-time to this position.
• Technical Mastery: Deep understanding of media buying algorithms, bidding strategies, lookalikes, custom audiences, Search, Shopping, and Performance Max (PMax) campaigns.
• Self-Starter: Exceptional communication skills and the ability to work independently in a remote environment.

Google Ads Expert Needed — Local Business, Low Search Volume

We are looking for an experienced Google Ads specialist to optimize an existing campaign for a single-location, brick-and-mortar business serving a regional market.

Our business offers a relatively new, niche service with low search volume across most relevant keywords. Our objective is to generate qualified phone calls and new customers.

**Before hiring, we'd like to know how you would structure a Google Ads campaign for this type of business.**

Specifically:

1. How many campaigns, ad groups, and keywords would you recommend?
2. Would you use Exact, Phrase, or Broad Match keywords, and why?
3. Would you use Maximize Clicks, Maximize Conversions, Target CPA, or manual CPC bidding?
4. Would you recommend call-focused ads, website-focused Search Ads, or both?
5. How would you approach targeting and optimization when search volume and conversion data are limited?

We're looking for someone who understands niche local businesses and can explain their strategy rather than applying a generic Google Ads setup.

**Please provide your proposed approach, relevant experience, and pricing for an initial campaign audit and optimization.**

Overview

We are a scientific services startup that provides genomic sequencing and bioinformatics services, with a focus on microbiology, microbial genomics, and related research applications.

We are seeking an experienced SEO and digital marketing specialist for a short-term (1-2 week) project to help us quickly establish a foundation for lead generation and online visibility.

The ideal candidate has experience marketing scientific SERVICES, biotechnology, life sciences, genomics, laboratory, or other highly technical B2B services.

The primary objective is to review our website, identify opportunities to improve search visibility, create Google Ads campaigns, and establish basic performance tracking.

Scope of Work

1. Website SEO Audit & Keyword Strategy
• Review our website structure and content
• Identify high-value keywords relevant to genomic sequencing and bioinformatics services
• Evaluate page titles, meta descriptions, headers, and on-page content
• Recommend improvements to increase search visibility
• Provide a prioritized list of SEO opportunities and quick wins

2. Google Ads Campaign Development
• Create 2-3 Google Ads campaigns targeting our key service offerings
• Develop campaign structure, ad groups, and keyword targeting
• Create ad copy and responsive search ads
• Develop negative keyword lists
• Recommend campaign budgets and targeting strategy

3. Analytics & Performance Measurement
• Configure or review Google Analytics (GA4)
• Configure Google Ads conversion tracking
• Track key actions such as: Contact form submissions, Quote requests, Consultation requests
• Provide a simple dashboard or reporting framework
• Deliver initial performance metrics and recommendations


Deliverables

At the conclusion of the project, we expect:
• SEO audit report
• Keyword strategy document
• Competitor review (3-4 competitors that we can recommend)
• SEO recommendations with priorities
• 2-3 completed Google Ads campaigns ready for launch
• Negative keyword list
• Conversion tracking configuration
• Basic analytics/reporting dashboard
• Recommended next steps for the first 30-60 days
Required Qualifications
• Proven SEO and Google Ads experience
• Experience marketing B2B services
• Strong preference for experience in biotechnology, genomics, healthcare, laboratory services, scientific services, or life sciences
• Experience with Google Analytics (GA4) and conversion tracking
• Ability to communicate recommendations clearly to a non-marketing audience


To Apply

Please include:

1. A brief summary of your relevant experience.
2. Examples of SEO or Google Ads projects for scientific, healthcare, biotechnology, laboratory, or technical B2B organizations.
3. Examples of measurable results achieved.
4. Your estimated timeline for completing this project.
5. Your proposed project fee.

We are looking for someone who can move quickly, deliver practical recommendations, and help establish a strong foundation for future digital marketing efforts.

We need expert GLP-1 SEO, programmatic seo, parasite seo. You must have worked with pharma niche in the UK

We are looking for highly experienced SEO marketing person established in this niche

We are a lean PPC agency serving LEAD GEN brands. We are hiring a part-time Google Ads media buyer, starting with a LEAD GEN account, with scope to grow after a successful trial.

We need someone who can identify what matters, recommend exact changes, explain the evidence and carry approved work through implementation and follow-up. Your work should make account decisions easier for our team.

What you will own
- Monitor spend, pacing, search intention & CPA signals. Flag material risks with a recommended next step.
- Analyze search terms, keywords, campaign structure, targeting, ads and conversion measurement in the context of the business.
- Submit a short prioritized change queue with current state, exact proposed change, supporting data, risks and review criteria.
- Implement approved changes, check the result and keep a clear change log.
- Connect with the team on tracking, landing pages and lead handling; identify dependencies you cannot resolve yourself.
- Write concise weekly updates covering results, uncertainty, actions and decisions needed.

What makes you a fit
- Hands-on Google Ads LEAD GEN experience. Explain your personal contribution to the examples you share.
- Sound judgment with incomplete data. You can distinguish platform conversions from qualified leads and historical patterns from current evidence.
- Reliable estimates, clear communication and self-review. You flag missing information and scope increases before the deadline or hour cap.
- Practical AI use is welcome. You verify facts, settings and proposed changes and remain accountable for the final work.

How to apply
Please send: (1) one redacted LEAD GEN work sample showing a decision you made and its result;
(2) what you personally did and how results was measured;
(3) your rate, current workload, weekly capacity and exact overlap;
(4) What campaign structure usually you would setup for a LEAD GEN account.

Shortlisted candidates complete a brief reasoning screen, a short interview and a paid, limited-scope trial with one revision. The trial focuses on one campaign and a usable change request. No full account audit is required in your application.

We’re seeking a reliable partner to help grow our digital presence through website support, SEO and AEO, content creation, and ongoing growth initiatives. You’ll assist with improving site performance, optimizing content for search and audience engagement, and supporting long-term visibility and lead generation. This is a part-time, ongoing role for someone who can collaborate closely and help drive consistent online growth over time.

The agency should have access to capabilities including:

Web/UX design
Website development
SEO and technical SEO
AEO/schema optimization
Content strategy and production
Analytics and reporting
Graphic/brand design
Project/account management

We value a named team, documented processes, backup resources, and continuity of delivery.

Project Scope

Medium

Initial engagement followed by the potential for ongoing work.

This first engagement will include brand refinement, website development and digital-authority foundation for an executive/professional-services brand.

A successful engagement may lead to ongoing monthly website maintenance, SEO/AEO optimization, analytics reporting, content development and additional client projects.

Experience Level

Expert

We are not looking for the highest-priced agency simply because it is categorized as expert. We are looking for demonstrated expertise, strong processes, excellent work, transparent pricing and a delivery model that can scale.

Location

Worldwide

We welcome qualified agencies globally.

We care more about quality, communication, reliability and economics than geography.

The agency must have sufficient overlap with U.S. Eastern Time for project meetings and timely communication.

Contract Type

Fixed Price — Initial Build

The initial project will be milestone-based.

Following successful completion, we expect to establish a separate recurring monthly Digital Authority / website maintenance engagement.

Initial Project Budget

Seeking competitive fixed-price proposals.

We are intentionally asking agencies to propose their pricing based on the defined scope rather than designing the project around an inflated stated budget.

Proposals should separately identify:

One-time website/digital-authority build
Any brand-finalization costs
Proposed monthly maintenance/SEO/AEO/analytics retainer
Optional content-production services
Project Description

We are seeking an experienced Digital Authority Agency to become a potential long-term delivery partner for a U.S.-based strategy and advisory company.

This is not simply a request for someone to build a website.

Our objective is to create a repeatable digital-authority model that combines:

Brand → Website → Search → Content → Analytics → Continuous Optimization

The first engagement involves an executive/professional-services brand for which significant business strategy, positioning and brand-development work has already been completed.

Our team will retain responsibility for business strategy, executive positioning, client leadership, strategic messaging, project governance and final approvals.

We need a delivery agency capable of translating that strategy into excellent digital execution.

Initial Engagement

The initial scope is expected to include:

Brand Finalization
Refine/finalize existing visual identity
Logo variations and production-ready assets
Typography and color standards
Practical brand guide
Organized transferable source files

This is not a brand-from-zero engagement.

Website

Approximately 3–5 pages initially.

Expected capabilities include:

Website architecture refinement
UX/UI design
Responsive development
Brand integration
Content/copy implementation and refinement
Clear calls-to-action
Lead/contact pathways
Performance optimization
Basic security and technical configuration
Analytics configuration
SEO + AEO Foundation

The website should be built correctly for search from launch rather than treating basic optimization as a separate premium product.

Initial work should include, as appropriate:

Keyword architecture
On-page SEO
Technical SEO
Metadata
Sitemap/indexing
Google Search Console
Bing Webmaster configuration
Analytics
Schema/structured data
Answer-engine / AEO foundation

We understand that search authority develops over time and do not expect or accept guaranteed ranking claims.

Digital Channel Foundation

The agency should also be capable of supporting:

LinkedIn executive profile optimization
LinkedIn company-page optimization
YouTube channel/metadata optimization
Newsletter/content production
Website thought-leadership content
Content repurposing
Search-oriented content development

Not every capability must be part of the first milestone. We are evaluating the agency's ability to support the larger operating model.

Ongoing Digital Authority Model

After launch, we expect to establish a monthly engagement that may include:

Website maintenance
Backups/security/updates
Technical monitoring
Search Console monitoring
Analytics reporting
Keyword/search-performance monitoring
SEO adjustments
AEO/schema refinement
Website content updates
Content optimization
Monthly recommendations
Periodic authority/content production

We want meaningful reporting: what changed, what is working, what is not working, and what should we do next.

We are not interested in receiving a generic automated SEO report each month.

Long-Term Opportunity

This project is also an evaluation of a potential delivery partnership.

Our company serves multiple businesses and executive clients requiring websites, digital presence, content, SEO/AEO and ongoing digital-authority support.

An agency that performs exceptionally well may become a preferred delivery partner for future client engagements.

We therefore value scalability and repeatable processes as much as the quality of this individual website.

Operating Requirements

The following are important to us:

Agency relationship rather than undisclosed subcontracting
Named delivery team
Clear agency-side project/account lead
Visibility into who performs design, development, SEO and content work
Backup resources for critical roles
No undisclosed subcontracting
Strong project documentation
Milestone-based delivery
Reliable communication
Reasonable U.S. Eastern Time overlap
Source files provided throughout the engagement
Documented project handoff

Client/EH20-controlled accounts will be used wherever practical, including domain, hosting, analytics, Search Console and other core business systems.

All final project files and work product must be transferable to the client upon completion in accordance with the contract.

What to Include in Your Proposal

Please do not send a generic agency introduction.

Tell us specifically:

Why your agency is a good fit for an integrated Digital Authority model.
Who would actually work on this account and each person's role.
Where your delivery team is located.
Two or three examples of professional-services, executive, consulting, thought-leadership or similar websites your agency has delivered.
What your agency handles internally versus subcontracting.
Your recommended technology/platform for a 3–5 page professional-services website and why.
Your approach to SEO and AEO at website launch.
Your approach to ongoing search optimization and analytics after launch.
Your proposed fixed price for the initial engagement.
Your proposed monthly cost for ongoing maintenance + SEO/AEO + analytics.

We are evaluating quality, transparency, process, value and long-term fit — not simply the lowest bid.

Potential Paid Pilot

Finalists may be asked to complete a small paid pilot milestone before receiving the full engagement.

The pilot will be designed to evaluate strategic understanding, quality of execution, communication, responsiveness and ability to work within an established brand/business strategy.

Screening Questions
1. Team Structure

Who specifically would be assigned to our account? Please identify the account/project lead and the roles responsible for design, development, SEO/AEO and content. Also tell us which functions, if any, are subcontracted.

2. Relevant Example

Share one project where your agency helped a professional-services company, executive, consultant or thought leader improve not just its website design but its overall digital/search authority. What did you actually do, and how did you measure progress?

3. SEO/AEO Philosophy

For a new 3–5 page professional-services website, what SEO, technical SEO, schema and AEO work do you believe should be included in the initial website build versus performed monthly after launch?

4. Continuity

If the primary developer, SEO specialist or account manager assigned to us became unavailable, how would your agency maintain continuity without disrupting delivery?

5. Pricing

Provide a preliminary price range for (a) the initial website/digital-authority build and (b) ongoing monthly maintenance + SEO/AEO + analytics. Briefly explain what is included in each.

INTRO
We have developed an AI-powered Assistant designed to help Paid Search specialists save hours
on deep AI audits, waste analysis and other tasks. We have recently built a ChatGPT/Claude Connector (MCP) that allows you to connect your TikTok Ads accounts and run deep AI audits directly within ChatGPT/Claude. We need feedback from experienced PPC professionals on this new workflow.

THE TASK
We want you to run a couple of prompts through the connector and give us your feedback on the overall user experience and the quality of the AI's recommendations.

IMPORTANT REQUIREMENT
To complete this task, you MUST have an active, paid "ChatGPT/Claude" subscription. The custom connector feature only works on paid ChatGPT/Claude accounts. You must also have access to at least one active TikTok Ads account to test the insights.

TIME EFFORT: Roughly 60 min, you can do this anytime.

In your application, we'd love to hear a bit about how you work today:
1. What tools or AI do you currently use for your TikTok Ads audits/reporting/analysis, and roughly what do you spend on them each month?
2. What part of your TikTok Ads workflow takes up the most time right now?
3. How many TikTok Ads accounts do you manage, and are they your own clients or an employer's?

A few sentences is totally fine, no need for anything formal.

If you have any questions, let us know!

We are a lean PPC agency serving LEAD GEN brands. We are hiring a part-time Google Ads media buyer, starting with a LEAD GEN account, with scope to grow after a successful trial.

We need someone who can identify what matters, recommend exact changes, explain the evidence and carry approved work through implementation and follow-up. Your work should make account decisions easier for our team.

What you will own
- Monitor spend, pacing, search intention & CPA signals. Flag material risks with a recommended next step.
- Analyze search terms, keywords, campaign structure, targeting, ads and conversion measurement in the context of the business.
- Submit a short prioritized change queue with current state, exact proposed change, supporting data, risks and review criteria.
- Implement approved changes, check the result and keep a clear change log.
- Connect with the team on tracking, landing pages and lead handling; identify dependencies you cannot resolve yourself.
- Write concise weekly updates covering results, uncertainty, actions and decisions needed.

What makes you a fit
- Hands-on Google Ads LEAD GEN experience. Explain your personal contribution to the examples you share.
- Sound judgment with incomplete data. You can distinguish platform conversions from qualified leads and historical patterns from current evidence.
- Reliable estimates, clear communication and self-review. You flag missing information and scope increases before the deadline or hour cap.
- Practical AI use is welcome. You verify facts, settings and proposed changes and remain accountable for the final work.

How to apply
Please send: (1) one redacted LEAD GEN work sample showing a decision you made and its result;
(2) what you personally did and how results was measured;
(3) your rate, current workload, weekly capacity and exact overlap;
(4) What campaign structure usually you would setup for a LEAD GEN account.

Shortlisted candidates complete a brief reasoning screen, a short interview and a paid, limited-scope trial with one revision. The trial focuses on one campaign and a usable change request. No full account audit is required in your application.

Paid Media Manager
Remote — Freelance, Hourly

About Lineout Media
Lineout is a digital marketing agency focused on regional and community banks. Bank marketing leaders are managing more channels, tools, and data than ever, often without a clear view of what's actually driving results.
Our job is to give them clear strategy, disciplined execution, and reporting they can stand behind.
We're fully remote, with a team spanning media, design, development, and strategy. Across everything we do, we hold ourselves to two standards: sweat the details and own the outcome.

About the Role
You'll manage and optimize paid social and programmatic campaigns across active bank client accounts. That means owning performance, execution quality, and the strategic recommendations that come from the data.
We're looking for someone who thinks strategically about performance, identifies growth opportunities, and makes sound optimization decisions that go beyond managing campaign settings.
The role is part-time, hourly, and remote, and is structured as an ongoing freelance engagement, with hours based on workload. It’s designed for someone who can step into active accounts quickly and deliver with minimal onboarding.
Immediate availability is preferred.

Expected Outcomes
Here's what success looks like in this role:
- Your accounts consistently hit their media targets, with spend pacing on plan.
- Errors are caught before launch, not by the client.
- Optimization is an ongoing practice, with performance gaps addressed proactively and testing moving forward consistently.
- Creative and strategy teams receive clear, data-backed recommendations they can act on.
- The team can rely on your execution, communication, and follow-through without needing to re-check your work.

Key Responsibilities
- Manage and optimize paid social and programmatic campaigns across Meta, LinkedIn, Reddit, and TikTok.
- Launch, QA, and maintain campaigns across setup, tracking, budgets, and targeting.
- Run ongoing optimization and testing across audiences, creative, and campaign structures.
- Turn performance data into strategic recommendations for creative and strategy teams.
- Communicate campaign performance, insights, risks, and recommendations clearly across client accounts.

Qualifications
- 5+ years of hands-on paid social experience across Meta, LinkedIn, Reddit, and/or TikTok.
- Programmatic advertising experience is strongly preferred.
- A proven track record of structured testing and performance analysis.
- Agency experience managing multiple client accounts simultaneously.
- Ability to step into active accounts and deliver reliably with minimal onboarding.
- Strong written and verbal English communication skills.
- Google Ads experience is a plus, but not required. The primary focus of this role is paid social and programmatic advertising.

How to Apply
Please submit your proposal through Upwork and include:
- Your hourly rate in USD
- Your English level and comfort working in English on a daily basis

# Senior Google Ads Performance & Growth Manager
**Company:** Inkjets.com
**Location:** Remote (Philippines or India preferred)
**Employment:** Full-time
**Experience:** Senior-level, hands-on Google Ads management

## About Inkjets.com

Inkjets.com is a U.S.-based e-commerce retailer specializing in ink cartridges, toner cartridges, and printer supplies.

We operate a large product catalog across multiple printer brands and models, serving customers through our Shopify store.

Our Google Ads program currently represents approximately **$70,000–$75,000 in monthly advertising spend**, with around **1,500 advertised products** across Performance Max, Google Shopping, and Search campaigns.

We have developed an internal analytics platform that consolidates Google Ads performance with Shopify sales, product-level trends, inventory, pricing, margins, and listing-quality information.

We are looking for a highly experienced Google Ads professional who can take ownership of advertising performance, continuously improve profitability, and drive sustainable revenue growth.

## The Role

This is not a basic PPC campaign management position.

We are seeking someone who understands how to operate and optimize a sophisticated Google Ads program for a catalog-heavy e-commerce business.

The ideal candidate can analyze performance at both the campaign and individual product level, identify opportunities, diagnose performance declines, and implement strategies that increase profitable sales.

You will have access to detailed product-level data and are expected to turn that information into measurable improvements.

## Key Responsibilities

### 1. Google Ads Strategy & Campaign Management

- Take ownership of our Google Ads program, including Performance Max, Standard Shopping, Search, and remarketing where applicable.
- Continuously evaluate campaign structure, segmentation, bidding strategies, budgets, and targeting.
- Optimize budget allocation across campaigns, product categories, brands, and individual products.
- Identify underperforming campaigns and implement corrective actions.
- Evaluate when products should be managed through Performance Max versus Standard Shopping or Search.
- Manage negative keywords, search-term relevance, brand versus non-brand traffic, and campaign exclusions where supported.
- Develop controlled experiments to improve campaign performance.
- Monitor Google Ads platform changes and apply relevant improvements.

### 2. Product-Level Performance Optimization

Our catalog includes approximately 1,500 advertised products, each with different demand patterns, competition, pricing, and profitability.

Responsibilities include:

- Analyze impressions, clicks, CTR, CPC, conversions, conversion value, and ROAS at the product level.
- Identify high-potential products that are receiving insufficient advertising exposure.
- Identify products consuming advertising spend without generating adequate returns.
- Recommend product segmentation based on sales velocity, margin, profitability, demand, and competitive position.
- Identify products that should receive increased investment, reduced investment, or different advertising strategies.
- Investigate products experiencing significant traffic or sales declines.
- Identify opportunities to increase advertising coverage across our catalog.

### 3. Profitability & Revenue Growth

Our objective is not simply to increase traffic or achieve a high reported ROAS. We want to maximize profitable growth.

You will:

- Optimize advertising investment based on product economics, not just Google-reported conversion value.
- Work with product margins, pricing, and Shopify sales data to evaluate advertising profitability.
- Identify opportunities to grow revenue while maintaining sustainable acquisition costs.
- Evaluate incremental revenue opportunities and diminishing returns from advertising spend.
- Recommend budget increases where the expected financial return justifies additional investment.
- Reduce inefficient spending without unnecessarily sacrificing profitable sales volume.

### 4. Sales Decline Investigation & Recovery

We have an internal analytics platform that combines Google Ads and Shopify performance data.

You will be expected to use this information to:

- Identify products experiencing meaningful sales declines.
- Determine whether declines are associated with reduced advertising exposure, lower CTR, rising CPC, conversion deterioration, campaign changes, or other factors.
- Distinguish advertising problems from pricing, inventory, product-page, or market-demand issues.
- Develop and execute recovery plans for advertising-related problems.
- Collaborate with our Shopify Listing Manager and Operations team on issues outside Google Ads.
- Measure whether corrective actions successfully recover sales and profitability.

### 5. Google Shopping Feed & Merchant Center Optimization

- Monitor Google Merchant Center product eligibility, disapprovals, and warnings.
- Identify and resolve feed-related issues in coordination with the Shopify team.
- Recommend improvements to product titles, descriptions, product types, Google product categories, and feed attributes.
- Improve product visibility and relevance for high-intent searches.
- Evaluate the effectiveness of product segmentation and custom labels.
- Ensure important products are appropriately represented in Google Shopping.
- Coordinate product data improvements without disrupting existing Shopify catalog processes.

### 6. Search Campaign Optimization

- Analyze search-term performance and identify wasted spending.
- Expand high-intent keyword coverage.
- Optimize match types, negative keywords, bidding strategies, and ad copy.
- Evaluate Dynamic Search Ads and other Search campaign structures.
- Separate branded and non-branded performance where appropriate.
- Identify search opportunities for printer models, cartridge numbers, product compatibility, and related customer intent.
- Improve landing-page relevance in collaboration with the Shopify team.

### 7. Conversion Tracking & Measurement

- Monitor Google Ads conversion tracking accuracy and consistency.
- Understand Google Ads attribution, conversion lag, and differences between Google Ads and Shopify reporting.
- Identify potential tracking problems, duplicate conversions, or misleading conversion metrics.
- Validate that advertising decisions are based on reliable data.
- Recommend measurement improvements and structured experiments to evaluate incremental performance.

### 8. Continuous Testing & Growth Opportunities

We expect proactive experimentation rather than routine campaign maintenance.

Examples include:

- Testing alternative Performance Max campaign structures.
- Testing product segmentation by profitability or sales velocity.
- Testing bidding strategies and target ROAS levels.
- Identifying underserved printer brands, cartridge families, or customer search intents.
- Testing different advertising approaches for high-margin products.
- Identifying opportunities to increase average order value through appropriate product and bundle promotion.
- Expanding advertising coverage to newly added products.

Each meaningful experiment should have a clear hypothesis, success criteria, and measurable results.

## Performance Expectations

Success will be measured primarily through:

| KPI | Objective |
|---|---|
| Advertising profitability | Improve contribution profit after advertising costs |
| Google Ads ROAS | Improve efficiency without sacrificing profitable growth |
| Revenue growth | Increase profitable Shopify sales |
| Product coverage | Improve advertising exposure for commercially attractive products |
| Wasted ad spend | Identify and reduce unproductive spending |
| Sales recovery | Recover declining products where advertising is a contributing factor |
| Merchant Center health | Minimize unresolved product eligibility issues |
| Experimentation | Consistently test and implement measurable improvements |

We value business outcomes over activity metrics.

## Reporting & Accountability

The manager will be expected to:

**Daily**
- Monitor campaign performance and unusual changes.
- Investigate major spend, traffic, and conversion anomalies.
- Address urgent product eligibility or campaign issues.

**Weekly**
- Review campaign and product-level performance.
- Identify growth and recovery opportunities.
- Recommend and execute optimization actions.
- Report meaningful changes, actions taken, and results.
- Review ongoing experiments.

**Monthly**
- Evaluate overall advertising profitability.
- Review campaign structure and budget allocation.
- Present a growth and optimization plan.
- Identify opportunities to expand profitable revenue.
- Report the financial impact of implemented changes.

Our internal portal provides much of the required data, so the emphasis should be on analysis, decisions, and execution—not manually assembling spreadsheets.

## Required Qualifications

- At least 5 years of hands-on Google Ads experience, with substantial recent e-commerce experience.
- Demonstrated responsibility for Google Ads accounts spending **$50,000+ per month**.
- Advanced expertise in Performance Max, Google Shopping, and Search campaigns.
- Strong knowledge of Google Merchant Center and product feed optimization.
- Experience managing large product catalogs with hundreds or thousands of SKUs.
- Deep understanding of ROAS, CPA, conversion tracking, attribution, and advertising profitability.
- Strong analytical skills and ability to diagnose performance problems.
- Experience designing and evaluating advertising experiments.
- Ability to make independent optimization decisions and explain the business rationale.
- Strong written and spoken English.
- Comfortable working with custom analytics dashboards and cross-functional teams.

## Preferred Qualifications

- Experience in ink, toner, printer supplies, electronics accessories, or similar catalog-heavy retail categories.
- Experience with Shopify and product-feed management tools.
- Experience optimizing campaigns using product-level gross margins or contribution margins.
- Experience with Google Ads scripts, automation, or API-based reporting.
- Familiarity with GA4 and Google Tag Manager.
- Experience managing advertising programs with significant Performance Max spend.

## Who Will Succeed in This Role

We are looking for someone who:

- Thinks like a business owner, not just a campaign operator.
- Understands the difference between high ROAS and profitable incremental growth.
- Can independently identify opportunities instead of waiting for instructions.
- Is comfortable investigating problems at the individual product level.
- Can challenge existing campaign structures using data and sound judgment.
- Works collaboratively with Shopify, inventory, and operations teams.
- Is disciplined about testing, measurement, and documenting results.

## Application Requirements

Please provide:

1. A summary of your Google Ads experience, including the largest monthly budget you have personally managed.
2. Examples of e-commerce accounts you have managed, including approximate catalog size and campaign types.
3. Two specific examples where you materially improved Google Ads performance, including the starting problem, actions taken, and measurable outcomes.
4. Your experience with Performance Max versus Standard Shopping campaign strategies.
5. Your experience using product-level profitability or margin data to guide advertising decisions.
6. Your expected monthly compensation in USD.
7. Your availability and preferred working hours.

**Important:** We are interested in your individual hands-on expertise, not agency presentations or generic claims of Google Ads certification.

Candidates shortlisted for interviews may be asked to complete a practical case study based on anonymized campaign performance data.

We're an established video production and event photography agency looking for someone who can generate qualified B2B leads, not just clicks and impressions.

We've hired marketers before who overpromised, outsourced the work, and wasted our budget. We're looking for someone who can prove they know what they're doing.

Here's the opportunity:

Initial fixed price project: Audit our current setup, develop a strategy, and build and launch a campaign.

Prove results: Generate qualified leads, track conversions, and optimize performance.

Long term partnership: If the campaign performs, we'll move into ongoing management with performance incentives and a larger budget.

We're open to Google Ads, LinkedIn Ads, or both. You tell us what will work best and why.

To apply, answer these 3 questions:

Show us a real B2B campaign you've managed, including spend, qualified leads, and cost per lead.

Would you recommend Google or LinkedIn Ads for our business, and why?

What's your fixed price to audit, launch, and manage an initial 30 day campaign?

No generic pitches, no outsourcing to assistants, and no vanity metrics.

We want someone who personally does the work and can build a profitable lead generation system. If you deliver, there's a much bigger opportunity ahead.

Bonus: if you can tell me how you would tackle this problem:

We operate as a local service based company with our leads coming from out of state in the past people could not figure out how to target those out of state leads interested in our services in our areas.

How would you go about capturing those leads?

I have a Google Ads campaign that is highly targeted. I can see from the search terms and impressions that it is hitting its mark. Alas, I have not generated a single lead since its inception several weeks ago. I need to understand why and what I can do to get conversions. Our business is highly competent in our field and given the types of inquiries, I would have thought that by now someone would bite.

We're a performance marketing agency running paid media across Google, Meta, and TikTok, backed by our own AI ad optimization platform. We're looking for a senior Google Ads buyer who's better at this than we are. You'd teach us, push back on us, and own your accounts without needing someone looking over your shoulder.

The right person is both a strategist and an operator. You're analytical enough to find the signal in messy data and strategic enough to build accounts that scale. You stay ahead of Google's changes, and you'd rather bring the next idea than wait to be asked.

INDIVIDUAL CONTRIBUTORS ONLY. No agencies, no teams, no subcontracting. The person we hire is the person doing the work in the accounts every day. Agency proposals will be declined.

WHAT YOU'LL DO
- Set the strategy for each account, including campaign mix, account structure, bidding approach, budget allocation, and a clear plan for testing and scaling
- Build quarterly and monthly game plans tied to each client's goals, and adjust them as the data comes in
- Be hands-on keys every day. You'll build, launch, and manage campaigns directly across [X] accounts in eCommerce, hotels and hospitality, and local and multi-location businesses
- Monitor accounts daily and make the changes yourself, including bids, budgets, keywords, negatives, feeds, and assets, without waiting to be told
- Catch issues early, such as tracking breaks, feed disapprovals, policy flags, and performance swings, then diagnose and fix them
- Run structured tests on ads, landing pages, and creative, and turn the results into clear next steps
- Look past Google's in-platform numbers to blended results and cross-channel impact, so the strategy reflects what's actually driving the business
- Talk to clients directly about results and strategy. Explain wins, own the misses, and bring new ideas before anyone asks
- Document your playbooks and account notes in our project management system so the work holds up as a team process

REQUIRED EXPERIENCE
- 7+ years of hands-on Google Ads management across eCommerce, hotels, and local businesses
- $3M+ in annual Google Ads spend managed, with a track record of scaling accounts
- Expert across Search, Performance Max, Demand Gen, YouTube, Display, and Local Services Ads
- eCommerce depth: Google Merchant Center, product feed optimization, and Shopping and PMax strategy
- Hospitality depth: Google Hotel Ads, rate-feed setup, and hotel performance strategy
- Strong command of bidding: Max Conversions and Conversion Value, tCPA, tROAS, portfolio strategies, and seasonality adjustments
- Experience building scalable structures for multi-location brands
- Stays current on Google Ads updates, policies, and betas
- You're still in the accounts every day. This is not an oversight or consulting role

TRACKING & TECHNICAL
- Sets up and troubleshoots conversion tracking end-to-end, including GA4, Google Tag Manager, offline conversions, and CRM integrations
- Advanced GA4 analysis and reporting in Looker Studio and Sheets
- Proficient in Google Ads Editor and feed management tools (DataFeedWatch, GoDataFeed, or similar)
- Comfortable with APIs, webhooks, and hotel PMS/CRS integrations

HOW YOU WORK
- Communicates strategy, results, and failures directly and clearly to clients, and makes complex data simple
- Proactive: brings new ideas and catches issues before anyone asks
- Responsive, reliable, and organized, with no need to be chased or micromanaged
- Handles multiple client accounts at once without things slipping

NICE TO HAVE
- Experience with attribution tools (Triple Whale, Northbeam, Rockerbox)
- Understanding of how Google works alongside Meta, TikTok, Email/SMS, and SEO
- SQL basics
- Google Ads and GA4 certifications

We hire people we trust and then get out of the way. If you love the craft and want a partner rather than a boss, we'd like to talk.

We're looking for a hands-on Growth & Revenue Manager to grow a group-buy SEO platform that gives users affordable access to premium SEO tools through shared subscriptions and group purchasing.

The platform helps digital marketers, SEO professionals, agencies, and website owners reduce the cost of accessing tools for keyword research, backlink analysis, competitor research, rank tracking, and content optimization.

Responsibilities

Develop and execute strategies to acquire new customers and increase recurring revenue.

Identify and test growth channels, including SEO, content marketing, affiliate partnerships, communities, and paid acquisition.

Improve conversion rates across the website, pricing pages, and checkout process.

Increase customer retention, reduce churn, and reactivate inactive users.

Identify opportunities to improve pricing, plans, and customer lifetime value.

Build partnerships with SEO communities, influencers, affiliates, and digital marketing agencies.

Analyze competitors, market trends, and customer feedback to identify growth opportunities.

Track key metrics, including MRR, customer acquisition cost, churn, conversion rates, and profitability.

Execute experiments independently and report results weekly.

Requirements

Proven experience growing SaaS, subscription, SEO, or digital marketing businesses.

Strong understanding of growth marketing, recurring revenue, customer retention, and conversion optimization.

Experience with SEO, affiliate marketing, email marketing, and analytics.

Ability to turn data and insights into practical growth initiatives.

A proactive, execution-focused mindset with ownership of measurable results.

To apply

Please share:

Examples of subscription businesses or platforms you have helped grow.

Revenue growth results you achieved and the timeframe.

Your experience with SEO tools, affiliate programs, and subscription growth.

The first three initiatives you would implement to grow revenue during your first 30 days.

We're looking for someone who can combine strategic thinking with hands-on execution and take

Committed to ongoing consistent support for:

1. SEO & Google Search Rankings

Audit my existing Squarespace website and identify opportunities to improve SEO.

Improve rankings for relevant local and service-based keywords, including art therapy, Process Painting, creative wellness, and professional development courses in Monmouth County and the Jersey Shore.

Optimize website pages, blog posts, meta titles, meta descriptions, headings, internal links, and local SEO.

Improve visibility in Google Search and Google Maps where relevant.

Conduct keyword research and develop a strategic plan to attract qualified visitors who are likely to become clients.

2. Google Ads & Targeted Advertising

Evaluate whether Google Ads would be an effective investment for my business.

Develop and manage targeted campaigns to reach potential clients in my service area.

Identify high-intent keywords and create effective ad copy.

Set up conversion tracking to measure inquiries, registrations, and other meaningful results.

Monitor campaign performance and optimize spending to improve return on investment.

3. AI Search & ChatGPT Visibility (GEO)

Improve the likelihood that my business is discovered and recommended through AI-powered search platforms, including ChatGPT, Google AI Overviews, and other AI search tools.

Optimize website content for AI search visibility, including clear answers to common questions, relevant expertise, structured content, and appropriate schema markup.

Develop a strategy for appearing in relevant AI-generated responses when people search for art therapy, creative wellness, Process Painting, and related services in New Jersey.

Identify opportunities to strengthen my website's authority, credibility, and visibility across relevant online sources.

4. Content Strategy & Ongoing Optimization

Recommend blog topics based on keyword research and what potential clients are searching for.

Identify opportunities to improve existing website content and repurpose content to support SEO.

Use Google Analytics and Google Search Console to track performance and identify growth opportunities.

Provide regular reports showing progress, key metrics, completed work, and recommended next steps.

We're a digital marketing agency about to launch B2B lead generation campaigns on Google Ads, and we're at the setup stage. We need an expert to do one of two things:

Option A: Set up everything initial for us: account structure, conversion tracking, keyword research, campaigns and first ads.
Option B: Coach us through it (calls and reviews of our work) so we build and launch it ourselves.

Non-negotiable: at least 2 years managing Google Ads campaigns for B2B companies, with real lead generation results. Please do not apply if your experience is only ecommerce or local businesses.

Nice to have: experience with accounts in the United Kingdom or the United States.

This is hourly work. In your proposal, please answer:
1. Two B2B accounts you have managed (industry, monthly budget, results).
2. Which option you would recommend for us, and why.
3. Your hourly rate and availability this week.

We are an agency looking for an experienced Google Ads contractor to help on a long-term basis to help with updating ads and ongoing optimizations across 2-3 accounts.

Responsibilities:
-Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max)
-Review optimizations in Opteo weekly
-Monthly report development

Continuously optimize campaign structure, bids, copy, and landing pages to improve CTR, CVR, and cost-per-trial (we use Opteo)

Provide weekly reports and performance insights with actionable recommendations

Experience with Meta Ads, Reddit Ads and other platforms a plus

Requirements:
- 5+ years managing Google Ads account at scale
- Google Ads Editor experience
- Ability to work independently and communicate clearly via Slack, Loom, or Zoom.
- Fluent in English (written and spoken).
- Strong analytical and performance-reporting skills.

We're looking for an experienced Google Ads manager to help us get better results from our advertising.

We're a growing business with campaigns already running, but we feel there's more potential in the account. We need someone who can review our current setup, identify what's holding performance back, and make the necessary improvements.

What we need:
- Audit and optimize existing Google Ads campaigns
- Improve keyword targeting and reduce wasted spend
- Test new ads and bidding strategies
- Review conversion tracking and performance data
Identify opportunities to scale profitable campaigns
- Provide clear updates on results and next steps

We're looking for someone who knows Google Ads inside out, takes initiative, and can manage the account without needing constant direction.

Please share a couple of examples of accounts you've improved and the results achieved.

Potential for ongoing work if we're happy with the results.

work on google suspension account my google ads being suspended

We're looking for an experienced Google Ads specialist to help us take our home inspection SaaS business to the next level.

We first invested in Google Ads about two years ago and had great success scaling the account. Since then, our business has grown, and we're now ready to invest more aggressively in acquiring new customers.

The foundation is already there, but we want a fresh look at our strategy and someone who can help us unlock the next stage of growth.

What we're looking for:
- Review and improve our existing Google Ads campaigns
- Identify new keyword and audience opportunities
- Scale ad spend while maintaining healthy acquisition costs
- Improve trial signups and paid customer conversions
- Test new Search and remarketing strategies
- Optimize conversion tracking and reporting
- Help us build a sustainable long-term acquisition channel

Ideally, you've worked with niche B2B SaaS products before and understand how to reach a very specific target audience.

We're looking for someone proactive who can take ownership of the account and bring new ideas to the table.

To apply: Please share a SaaS account you've successfully scaled and briefly explain your approach.

We're open to ongoing management if the initial engagement goes well.

Just launched a brand-new website and are looking for an experienced Google Ads Specialist to run an initial testing/experiment campaign. Since this is an experiment only. I wont be hiring you on monthly basis and wont be spending ridiculous daily budgets. I need someone who knows the google eco system well and is here to actually get the job done. Google ad account already set up but no ads run yet.

Mediaboom is a digital marketing agency specializing in hospitality, healthcare, professional services, and lead generation. We are seeking a senior paid media strategist to help oversee and improve performance across our Google Ads and Meta Ads accounts.

This is not an entry-level PPC management role. We are looking for an experienced strategist who can identify opportunities, improve account performance and help establish best practices across the agency.

Responsibilities
- Audit and optimize Google Ads and Meta Ads accounts
- Develop account strategies focused on lead generation and ROI
- Identify campaign, landing page, tracking, and conversion issues
- Recommend testing strategies and optimization roadmaps
- Participate in internal strategy discussions with account and creative teams
- Review performance reporting and identify opportunities for improvement
- Help establish agency-wide paid media standards and processes

Requirements
- 5+ years of paid media experience
- Extensive Google Ads experience
- Experience managing lead generation campaigns
- Experience managing multiple client accounts simultaneously
- Strong understanding of conversion tracking and attribution
- Experience working within an agency environment
- Excellent written and verbal English communication skills

Preferred Experience
- Industry experience: Hospitality, hotels, Healthcare, Home services
- Conversion Tracking

We're looking for dedicated/committed freelancers who work solely with agencies and/or companies - please do not apply if you have a full time position elsewhere.

IMPORTANT: Please answer these questions in your application:
1. Are you available to work set hours during our team's working day (eastern standard time) — times between 8:30-5pm

2. We're looking for around approximately 10-15 hours per week initially hours a week of help on a few of our accounts. Is that possible for you?

3. Confirm your hourly rate 9and confirm that the rate doesn't increase exponentially each month)
4. Confirm you are okay with using Upworks screen-recording time tracking software as part of the hourly agreement/payment terms.

thank you

Mediaboom is a digital marketing agency specializing in hospitality, healthcare, professional services, and lead generation. We are seeking a senior paid media strategist to help oversee and improve performance across our Google Ads and Meta Ads accounts.

This is not an entry-level PPC management role or project-based role. We are looking for a long-term partner and experienced strategist who can identify opportunities, improve account performance and help establish best practices across the agency.

- We are looking for approximately 10-15 hours/week of consistent ongoing availability.
- You will personally work inside the accounts. Work may not be outsourced or delegated to another team member.
- We expect proactive account ownership. Account Directors should not need to tell you which search terms to review, when performance has declined, or when tracking appears incorrect.
- You should independently identify problems, opportunities and recommended next steps.



Responsibilities
- Audit and optimize Google Ads and Meta Ads accounts
- Develop account strategies focused on lead generation and ROI
- Identify campaign, landing page, tracking, and conversion issues
- Recommend testing strategies and optimization roadmaps
- Participate in internal strategy discussions with account and creative teams
- Review performance reporting and identify opportunities for improvement
- Help establish agency-wide paid media standards and processes

Requirements
- 5+ years of paid media experience
- Extensive Google Ads experience
- Experience managing lead generation campaigns
- Experience managing multiple client accounts simultaneously
- Strong understanding of conversion tracking and attribution
- Experience working within an agency environment
- Excellent written and verbal English communication skills

Preferred Experience
- Industry experience: Hospitality, hotels, Healthcare, Home services
- Conversion Tracking

We're looking for dedicated/committed freelancers who work solely with agencies and/or companies - please do not apply if you have a full time position elsewhere.


thank you

We need an Amazon advertising specialist to take ownership of PPC activity for a growing FBA catalog.
The account has products that are already selling, but the advertising structure needs improvement. You’ll review the existing setup, identify weak campaigns and rebuild areas that are not performing well.
The role includes product ad campaigns, campaign optimization, keyword targeting, bid management and regular performance checks. We also need someone who can connect advertising decisions with the overall product strategy.
You should be able to explain why you are changing a campaign and what result you expect from that change.

Looking for someone expert help start sell on Amazon maximize revenue

Summary
## Paid Ads & SEO Manager — SaaS Growth

We are seeking an experienced **Paid Ads & SEO Manager** to manage and scale paid acquisition and organic search for a fast-growing global SaaS platform.

This is a hands-on execution role. You must be able to build, optimize, troubleshoot, and report on campaigns yourself—not simply provide strategy.

### Responsibilities

* Manage paid campaigns across **Meta, LinkedIn, Google, TikTok, and X**.
* Build and optimize campaigns for leads, conversions, waitlist/sign-ups, and customer acquisition.
* Manage targeting, retargeting, audiences, creatives, budgets, bidding, and A/B testing.
* Track CPL, CPA, CTR, conversion rate, ROAS, and other acquisition KPIs.
* Implement and troubleshoot conversion tracking, pixels, GTM, GA4, and attribution.
* Conduct keyword research and build an aggressive SEO growth strategy.
* Improve technical, on-page, and off-page SEO.
* Optimize landing pages and content for rankings and conversions.
* Monitor rankings, traffic, backlinks, and competitor performance.
* Provide clear weekly performance reports with actions and measurable results.

### Requirements

* Proven experience managing paid acquisition for **SaaS or technology companies**.
* Strong experience with Meta Ads and Google Ads; LinkedIn, TikTok, and X experience preferred.
* Strong SEO experience with evidence of improving organic rankings and traffic.
* Experience with GA4, Google Tag Manager, Search Console, and SEO tools.
* Strong understanding of conversion funnels, attribution, and landing-page optimization.
* Must provide examples of campaigns managed, advertising budgets, results achieved, and SEO growth.

### To Apply

Please include:

1. Your SaaS paid-ads experience.
2. Platforms you personally manage.
3. Examples of CPL/CPA or conversion improvements you achieved.
4. SEO results you have achieved, including keyword/ranking growth.
5. Tools you use for paid acquisition, tracking, and SEO.
6. Your availability and timezone.

We are looking for someone who can **take ownership, execute quickly, and be accountable for measurable growth.**

We are looking for an experienced Paid Ads Specialist / Performance Marketing Strategist to develop, implement, and manage our paid advertising strategy.

We need someone who can handle the entire process, from understanding our business and identifying opportunities to building a strategy, launching campaigns, optimizing performance, and managing ongoing advertising efforts.

We are looking for a proactive, organized, results-driven professional who can clearly explain their approach, provide recommendations, and take ownership of the process.

Scope of Work

* Analyze our business, target audience, competitors, and advertising opportunities.
* Develop a comprehensive paid advertising strategy.
* Recommend the most effective platforms (Google Ads, Meta Ads, TikTok Ads, or others) based on our business goals.
* Recommend advertising budgets and explain the expected approach.
* Set up and launch advertising campaigns, including tracking and analytics.
* Manage, monitor, test, and continuously optimize campaigns.
* Provide clear performance reports and actionable recommendations.
* Identify opportunities to improve lead quality, conversions, and overall advertising performance.

Requirements

* Proven experience managing successful paid advertising campaigns.
* Strong expertise in Google Ads and Meta Ads; TikTok Ads experience is a plus.
* Demonstrated results supported by real examples or case studies.
* Excellent client feedback and a strong track record on Upwork.
* Experience with lead generation, preferably for B2B or service-based businesses.
* Strong analytical, communication, and organizational skills.
* Ability to work independently while maintaining clear communication and aligning with our business goals.

Please provide detailed answers to the following questions:

1. Your workflow: How do you typically approach a new client? Walk us through your process step by step, from the initial consultation and business analysis to campaign launch and ongoing management.
2. Strategy development: How do you determine which advertising platforms are most suitable for a business? What research and preparation do you conduct before launching campaigns?
3. Action plan: What would your first 30 days of work look like? Please outline the main stages, expected timeline, and deliverables.
4. Campaign management: How do you handle ongoing optimization, performance monitoring, reporting, and communication? How often do you review results and make adjustments?
5. Proven results: Please share 2–3 examples of successful campaigns you have managed, including objectives, approximate budgets, and measurable outcomes.
6. Pricing: Please explain your pricing structure, including any separate fees for initial analysis, strategy development, campaign setup, and ongoing monthly management. Please provide estimated costs for each stage.

We are looking for someone who can bring both strategic thinking and hands-on execution, communicate clearly, and provide a structured, transparent working process.

Our goal is to establish a long-term collaboration with the right professional.

We are looking for an experienced **Digital Marketing Consultant with expertise in B2B marketing, AI-powered marketing, and AI search visibility** to build our digital presence, attract qualified business prospects, and establish Nowazone as a discoverable provider across traditional search engines and emerging AI platforms.

Our target markets include India, the Middle East, the UK, the US, and other international markets.

Key Responsibilities

1. Digital Marketing Strategy
- Develop and execute a monthly digital marketing strategy aligned with Nowazone’s business goals.
- Build brand awareness and generate qualified B2B leads for cloud, FinOps, and IT consulting services.
- Identify target industries, decision-makers, customer segments, and effective marketing channels.
- Develop measurable marketing campaigns with clear objectives and budgets.

2. AI Search Visibility and LLM Marketing
- Develop a strategy to improve Nowazone’s visibility across AI-powered search engines and answer platforms.
- Optimize Nowazone’s website and content for Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) and Large Language Model Optimization (LLMO).
- Improve the likelihood of Nowazone being discovered, cited, or mentioned when users ask AI tools for recommendations related to:
- FinOps consultants and cloud cost optimization providers.
- Azure, AWS, and Google Cloud consulting companies.
- Managed cloud services and cloud infrastructure support.
- Cloud migration, DevOps, cloud security, and IT consulting partners.
- Research and optimize brand presence across platforms such as ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot, and Google AI search experiences.
- Build authoritative content, service pages, FAQs, comparison pages, structured data, and credible third-party mentions that help AI systems understand Nowazone’s expertise.
- Audit how AI platforms currently describe or reference Nowazone and track improvements in relevant brand mentions, citations, and referral traffic.
- Develop a practical strategy to increase the chances of Nowazone appearing in relevant AI-generated answers without relying on misleading claims or guaranteed recommendations.

3. AI Platform Advertising
- Research advertising and sponsored-placement opportunities across AI-powered search engines, conversational AI products, and other emerging AI platforms.
- Identify platforms that offer official advertising inventory and assess their suitability for Nowazone’s target audience.
- Plan and manage eligible AI-platform advertising campaigns where available, alongside conventional search and paid social advertising.
- Explore relevant opportunities across Google Ads, Microsoft Advertising, LinkedIn Ads, and other suitable B2B advertising channels.
- Develop campaigns targeting businesses searching for FinOps, cloud consulting, managed services, and cloud cost optimization.
- Evaluate campaign costs, lead quality, conversion rates, and return on advertising spend.
- Recommend the most cost-effective channels before committing advertising budgets.

Note: Direct advertising is not available on every AI platform. Where paid placements are not supported, the consultant should focus on organic AI search visibility, credible citations, authoritative content, and other legitimate discovery channels.

4. SEO and Website Growth
- Conduct technical SEO, on-page SEO, off-page SEO, and keyword research.
- Improve the visibility of Nowazone’s website on Google, Bing, and other relevant search engines.
- Optimize service pages, landing pages, technical content, and conversion paths.
- Improve website performance, internal linking, metadata, structured data, and indexing.
- Develop content targeting high-intent business searches and industry-specific requirements.

5. AI-Powered Marketing Tools
- Use ChatGPT, Claude, Gemini, and other suitable generative AI tools for content research, campaign planning, audience analysis, and marketing workflows.
- Evaluate AI marketing platforms for SEO, content production, competitor research, campaign analytics, and lead generation.
- Use relevant tools such as Canva, Adobe Express, HubSpot, Semrush, and marketing automation platforms where appropriate.
- Maintain brand consistency, technical accuracy, and human editorial review across AI-assisted content.
- Recommend cost-effective automation opportunities to improve marketing productivity.

6. LinkedIn and B2B Content Marketing
- Manage and improve Nowazone’s LinkedIn company presence.
- Support founder-led thought leadership and professional networking campaigns.
- Create a content calendar covering FinOps, cloud cost optimization, AI cost governance, cloud architecture, and IT services.
- Develop engaging posts, articles, case studies, service explainers, and campaign creatives.
- Improve engagement among CTOs, CIOs, CFOs, FinOps leaders, IT managers, founders, and technology decision-makers.
- Repurpose content for the website, LinkedIn, newsletters, and other suitable channels.

7. Lead Generation and Conversion Optimization
- Develop practical B2B lead-generation campaigns for Nowazone’s services.
- Identify potential customers, relevant business communities, industry directories, and partnership opportunities.
- Support email marketing, lead nurturing, landing-page optimization, and conversion tracking.
- Improve website enquiry forms and calls to action.
- Track qualified leads and marketing-generated business conversations, not just clicks and impressions.

8. Reporting and Continuous Improvement
- Provide monthly reports covering SEO performance, AI search visibility, website traffic, LinkedIn engagement, campaign costs, lead generation, and conversions.
- Establish baseline metrics and track progress over time.
- Recommend improvements based on actual results and campaign data.
- Present a prioritized action plan for the following month.

Expected Monthly Deliverables

Deliverables will be agreed before the engagement begins and may include:

- Monthly digital marketing and AI search visibility strategy.
- Content calendar and agreed content publishing support.
- Website SEO and GEO/AEO/LLMO optimization activities.
- Audit of Nowazone’s discoverability across selected AI platforms.
- Paid advertising recommendations and management for agreed channels.
- B2B lead-generation campaigns and landing-page improvements.
- Monthly KPI dashboard, performance report, and action plan.

The exact content volume, number of campaigns, implementation responsibilities, and reporting requirements will be finalized with the consultant.

Required Skills and Experience

- Demonstrable experience in B2B digital marketing, preferably in IT services, cloud computing, SaaS, or technology consulting.
- Strong knowledge of SEO, content marketing, LinkedIn marketing, and performance marketing.
- Practical understanding of AI search visibility, Generative Engine Optimization, Answer Engine Optimization, or LLM optimization.
- Familiarity with ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and related AI-driven discovery experiences.
- Experience with Google Ads, LinkedIn Ads, analytics, conversion tracking, and marketing automation.
- Knowledge of AI-assisted content creation and marketing tools.
- Strong written communication, analytical skills, and independent project management capabilities.
- Ability to develop a strategy and execute agreed activities rather than provide recommendations alone.

Monthly Engagement and Budget

This is a freelance, monthly-retainer engagement.

We are looking for a consultant who can combine traditional digital marketing with emerging AI search and discovery strategies to build Nowazone’s online authority and generate sustainable business opportunities.

We prefer a consultant who can plan, implement, measure, and optimize—not someone who only delivers a strategy document.

Description of the program: The Subconscious Mind Transformation Program for Leaders provides participants with the knowledge, tools and skills to resolve emotional trauma and alleviate chronic stress, and to enhance their ability to lead both themselves and others. Unresolved trauma leads to chronic stress which causes life challenges, including health and leadership challenges i.e. both self-leadership and leading others. See here for a 10-minute video describing the program https://hola777.substack.com/p/why-most-leadership-development-fails-a87 The articles on the website here https://hola777.substack.com and this webinar link https://hola777.substack.com/p/webinar-recording-how-subconscious can also be used to promote the program.
Target audience is people who: • want to lead themselves or their family effectively • want to lead a team, business or community or are stepping into such a leadership role • are ready for honest self-reflection • are open to body-based and subconscious techniques
Referral process: When someone wants to join the program they must contact you. You record their name and other details then refer them to me. Once they have signed up to join the program and paid their fee they must inform you they have signed up. I will also inform you they have signed up. Once I have received their fee your commission will be paid.
Will provide you with further details if you are interested. Let me know.
Thanks

We are looking for an experienced *Google Ads Specialist* to help us manage and optimize Google Ads campaigns for a *roofing service business*.

Our Website: https://stormlineroofingandcladdingltd.co.uk/

We want to work with someone who understands *local service businesses* and has experience generating high-quality leads through Google Ads.

## What You’ll Be Responsible For:

* Create and manage Google Search Ads campaigns
* Conduct keyword research for roofing services
* Build targeted ad groups and compelling ad copy
* Set up location targeting for our service areas
* Add and manage negative keywords
* Optimize campaigns to improve CTR, conversions, and cost per lead
* Monitor search terms and remove irrelevant traffic
* Analyze campaign performance and make ongoing improvements
* Recommend the best bidding strategies and campaign structure
* Help reduce wasted ad spend
* Track leads and conversions accurately
* Provide simple performance reports and recommendations

## Roofing Services We May Promote:

* Roof Repair
* Roof Replacement
* Emergency Roof Repair
* Storm Damage Roofing
* Roof Inspection
* Residential Roofing
* Commercial Roofing
* Shingle Roofing