Boost Your Search Engine Marketing Strategy

Discover how Vollna can enhance your Search Engine Marketing Strategy on platforms like Upwork. With advanced filters, real-time notifications, and comprehensive analytics, streamline your process and increase success rates.
Signup for free to get access to all filter attributes and instant notifications when new jobs are posted.
Setup filter



Get access to over 30+ filter attributes, setup instant notifications, integrate with your CRM and marketing tools, and more.
Start free trial
70 projects published for past 72 hours.
Job Title Budget
Marketing for Construction Business and Law Firm
not specified 7 days ago
Client Rank - Medium

Payment method verified
Phone number verified
4 jobs posted
2 open job
no reviews
Industry: Engineering & Architecture
Individual client
Registered: Apr 20, 2024
Australia
Australia
6:41 PM
3
Hi Darren, nice to e-meet you!

I’m reaching out because I’m looking for some initial marketing help for two businesses I’m involved in. The first is a demolition and excavation business. The second is a law firm. Neither business has been actively marketed much so far. My immediate goal is to generate some quick leads to bring in more work. I’m happy to hear what marketing options and approaches you think would work best for these two very different businesses.

Cheers,
Ray
Budget: not specified
7 days ago
  • Sales & Marketing, Digital Marketing
Search Pay Per Click (PPC) Professional For Client Account Management
15 - 20 USD / hr
7 days ago
Client Rank - Excellent

Payment method verified
$764 657 total spent
134 hires
90 jobs posted
100% hire rate,
5.00 of 73 reviews
Canada
Canada
5
Hi!

We manage a growing list of client Google Ads and Microsoft Ads paid search accounts within the physiotherapy healthcare space (this is our niche). Most of our current clients are based out of Canada, but we have a growing number of American clients. We help our clients drive more patient leads through their door. We do not do retail ecommerce or product sales of any kind, 100% pure lead generation, so please keep this in mind when applying.

We use a pretty standardized workflow, but it's always improving and flexible. Within that workflow are standardized optimization tasks built out over the month. With both growth and account maintenance requirements, time is becoming an issue. And lately, we’ve been adding more new clients to our portfolio.

We’re looking for someone skilled with search in Google Ads and Microsoft Ads to assist with these regular maintenance tasks. Of course, these tasks will be discussed / explained prior, but they are all pretty straightforward for an intermediate PPC professional.

This position would start by taking on a small group of clients and evaluating results. If results are there, the addition of new accounts will come as quickly as you can handle. This is an ongoing role within the agency with plenty of opportunity to grow.

Characteristics we are looking for:

You’re able to prove your abilities with your skills & hard work and results.
You’re reliable, and consistent and bring new ideas to the table.
You are available for regular communication with the rest of the PPC and support team.
You fully understand the tasks assigned and only implement when everything is crystal clear. Not afraid to ask questions.
You get into the details of client accounts and become familiar with the process.
Strong organizational skills and analytical thinking.

Your hours will increase as more clients are added to our portfolio. Our compensation structure is on a per-client basis (plus a bonus for certain KPIs achieved).

We offer a support team and tools to leverage your time so that you can maximize the number of clients without sacrificing quality.

We provide team support, templates, workflows, tools, and help with training all designed to maximize your output.

We’re looking for someone whom we can trust, is reliable, consistent, takes their work very seriously, but has fun along the way, and is a stickler for details (which in PPC is key in my opinion).

The position will include (but not be limited to):

Ability to complete specific ad hoc / one-off client tasks quickly and efficiently. Tasks are explained and coordinated in our project workspace.

Consistent analysis and optimization of Ad performance on a regular basis for each account/campaign using proprietary dashboards (makes it very easy to monitor all accounts).

Track KPIs to assess performance and pinpoint issues (our reporting makes it very easy to monitor this).

Skillsets Should Include:
Minimum three years of experience
Good Excel skills
Analytical mindset
Proficient with Google Ads Editor and Bing Ads Editor
Good communication (very important)
Team player. You will be working closely with our entire team on a daily basis.

What you will NOT be responsible for:
- Designing landing pages
- Writing copy for landing page
- Setting up Tracking
- Onboarding Clients

If interested, drop us a note here in Upwork with your background, a little about you, and why you think you're the person to lean on. We'll set up an interview time to talk and go from there.

Thank you
Hourly rate: 15 - 20 USD
7 days ago
  • Sales & Marketing, Display Advertising
Google adwords - Setup to achieve results
not specified 7 days ago
Client Rank - Medium

Payment method verified
$120 total spent
2 hires
15 jobs posted
13% hire rate,
5.00 of 1 reviews
Australia
Australia
3
Google Adwords - help with setup of campaign and assist with keywords, monitor and make sure its getting results
Budget: not specified
7 days ago
  • Sales & Marketing, Display Advertising
Student recruitement China
not specified 7 days ago
Client Rank - Medium

Payment method verified
1 jobs posted
no reviews
South Africa
South Africa
3
I'm looking for a long-term partner who can help recruit students for my niche online school. We mainly teach kids from ages 6 and up, but we also focus on IELTS, business English, General English, and other exam prep for adults.

I just opened my school last year, and I'm now looking to expand. As I am based in South Africa, I need someone in China with access to different groups and social media platforms.

I haven't set a budget for this project, but I would like to start with a fixed rate. For example, $xxx for posting in xxx groups. Is this something that you would be able to assist with? Also, can you show me some proof of similiar work that you have done before?

Thank you,
Mariska
Budget: not specified
7 days ago
  • Sales & Marketing, Display Advertising
Landing Page & Automation Expert Needed for SmartChat Financial Brand
30 USD / hr
5 days ago
Client Rank - Risky

Payment method not verified
Phone number verified
1 jobs posted
1 open job
no reviews
Registered: Apr 13, 2025
United States
United States
4:41 AM
1
We're launching SmartChat—a trusted financial education brand that simplifies complex retirement strategies (like reverse mortgages, trusts, annuities, etc.) for seniors and their families. Our content and funnel strategy is already developed; now we need a skilled technician to help bring it all to life through landing page builds and workflow automation.

This is a high-impact, ongoing project—but the initial setup is critical.

What We Need Now:
We are seeking a detail-oriented, proactive expert (or small team) who can:

Build high-converting, on-brand landing pages in HubSpot CMS

Implement custom forms with hidden tracking fields (e.g. UTM tags for referral links)

Set up automated workflows: emails, lead capture, tagging, calendar booking, etc.

Ensure seamless connection to our CRM and intake process

Collaborate with our team (including direct feedback from the founder and strategist)

Preferred Skills:

HubSpot CMS + Marketing Automation

HTML/CSS (for light customizations)

Experience with high-conversion funnel builds

Ability to interpret creative direction and execute clean, modern layouts

Excellent communicator (this is a back-and-forth project with ongoing tweaks)

Bonus if you have experience with:

Reverse mortgage or financial services marketing

Smart form logic / referral tracking

Visual branding and layout polish

Zapier or n8n for external automations

Project Scope (Phase 1):

3–4 core landing pages (each targeting a specific audience)

Smart form + lead capture automation

Calendar integration + basic lead segmentation

CRM handoff and internal tagging

We Provide:

All copy and creative direction

Existing visual assets (logos, color palette, etc.)

Funnel map and content structure

Clear guidance and fast feedback

This could evolve into a longer-term partnership, but for now we need someone who can jump in fast, get the infrastructure in place, and help us launch with excellence.

To apply:
Send a brief note highlighting relevant projects you’ve completed (especially in HubSpot). Please confirm availability over the next 2–3 weeks and include your hourly rate or a flat fee estimate for Phase 1.
Hourly rate: 30 USD
5 days ago
  • Writing, Sales & Marketing Copywriting
SEO to get bulk orders
not specified 4 days ago
Client Rank - Risky

Payment method not verified
2 jobs posted
1 open job
no reviews
Registered: Jun 19, 2020
United States
United States
5:41 AM
1
Goal is to get orders organically with full seo end to end such that it helps to be build traffic, brand and get conversion. We have tried the ads model but we are not seeing good returns on it and have lost a lot of money.
Budget: not specified
4 days ago
  • Sales & Marketing, Digital Marketing
Amazon Long Term PPC + Search Engine director
not specified 4 days ago
Client Rank - Risky

Payment method not verified
Phone number verified
1 open job
United States
United States
1:41 PM
1
We are looking for a high rated PPC specialist with a great and proven track record .
Our brand is doing sales with no form of optimization or ppc , meaning with some proper PPC work we can 100% scale to very high numbers .
We want and desire a long term partnership and we are looking forward to starting a contract ASAP.
Budget: not specified
4 days ago
  • Sales & Marketing, Digital Marketing
Amazon PPC + Listing optimization
not specified 4 days ago
Client Rank - Risky

Payment method not verified
Phone number verified
2 open job
United States
United States
1:41 PM
1
We are looking for a high rated PPC specialist with a great and proven track record .
Our brand is doing sales with no form of optimization or ppc , meaning with some proper PPC work we can 100% scale to very high numbers .
We want and desire a long term partnership and we are looking forward to starting a contract ASAP.
Budget: not specified
4 days ago
  • Sales & Marketing, Digital Marketing
LinkedIn ghostwriter (No AI) – 20–30 Posts Needed
300 USD 4 days ago
Client Rank - Excellent

Payment method verified
$3 580 total spent
95 hires, 15 active
233 jobs posted
41% hire rate, 1 open job
4.67 of 77 reviews
Industry: Health & Fitness
Company size: 2
Registered: Sep 28, 2018
Pakistan
Pakistan
Lahore 1:41 PM
5
I’m looking for a skilled LinkedIn content writer who knows how to create real engagement, not just pretty words.

I need 20 to 30 scroll-stopping LinkedIn posts (any niche you’re confident in: personal branding, freelancing, entrepreneurship, UX, tech, leadership, wellness….you name it).

Here’s the catch:
NO AI tools.
I want human-written content with personality, structure, and strategy behind every post.

You should know how to:
• Write killer hooks that stop the scroll
• Craft posts that spark comments, not crickets
• Format content for readability (think short, punchy, LinkedIn-style)
• Understand how the LinkedIn algorithm works (or at least, what performs well)
• End posts with a strong CTA or thought-provoking question

Rate: $5 per post
This is a test batch, if we click, this can turn into monthly work.

To Apply:
Please share:
1. 2–3 samples of actual LinkedIn posts you’ve written (not articles or blog posts)
2. What topics or industries you’re best at
3. Your LinkedIn profile link

If you don’t share your LinkedIn profile and portfolio, I won’t be messaging you back.

Looking forward to finding a long-term LinkedIn writing partner!
Fixed budget: 300 USD
4 days ago
  • Writing, Sales & Marketing Copywriting
Google & Meta Ads Specialist for Auto
22 - 64 USD / hr
4 days ago
Client Rank - Excellent

Payment method verified
$14 441 total spent
19 hires, 5 active
55 jobs posted
35% hire rate, 4 open job
22.45 /hr avg hourly rate paid
280 hours paid
4.98 of 14 reviews
Industry: Art & Design
Individual client
Registered: Nov 26, 2018
United States
United States
Bloomfield 5:41 AM
5
About Vantage Auto Group
We’re on a mission to make car buying feel like having your Car-Smart Dad handle everything—no haggling, no hidden fees, just wholesale pricing and total peace of mind. Vantage is where “Car Buying Reimagined” becomes reality: a personal auto concierge service that negotiates the best deals (an average of $2,000 saved per customer), provides transparent pricing, and delivers nationwide—straight to your driveway Vantage Auto Group Mast…Vantage Auto Group USPs.

Role Overview
We’re looking for a seasoned Google & Meta Ads Specialist to drive our paid-media strategy and scale lead generation for our car-leasing and buying services. You’ll craft, launch, and optimize high-impact campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) that speak in plain “Dad-speak” and convert curious shoppers into confident drivers.

Key Responsibilities
Strategy & Planning: Develop a holistic paid-media roadmap aligned with quarterly goals (new-customer acquisition, retargeting, brand awareness).

Campaign Setup: Build and launch Google Search, Display, YouTube, and Meta ad campaigns—audiences, budgets, bids, and creative.

Optimization & Testing: Continuously A/B test ad copy, creatives, and targeting; refine based on KPIs (CPC, CTR, CPA, ROAS).

Performance Reporting: Deliver clear, concise monthly reports—highlight wins, identify opportunities, and recommend next steps in “Dad-speak.”

Budget Management: Monitor daily spend and pacing; reallocate budgets to maximize ROI without breaking a sweat.

Collaboration: Work with our design and content team to ensure ads align with the “Car-Smart Dad” voice—calm, confident, slightly humorous, and practical.

Required Qualifications
3+ years managing Google Ads & Meta Ads for DTC or lead-gen businesses.

Proven track record hitting targets (e.g., CPA $X, ROAS X:1) in automotive, finance, or similar industries.

Deep expertise in Google Ads (Search, Display, Video), Facebook Business Manager, and Ads Manager.

Strong analytical skills—comfortable with GA4, UET, conversion tracking, UTM tagging, and Excel/Sheets.

Excellent communicator—can distill complex data into plain English insights.

Up-to-date on platform changes, bidding strategies (e.g., PMax, CBO), and privacy impacts (iOS, cookieless).

Nice-to-Haves
Experience with Local Inventory Ads for Vehicles, dynamic remarketing, or lead-form integration.

Certification in Google Ads and Facebook Blueprint.

Basic HTML/CSS knowledge for quick landing-page tweaks.

Why You’ll Love Working with Us
Autonomy & Impact: You own the paid-media channel end-to-end—every click counts.

Growth Mindset: We test fast, learn faster, and celebrate wins (and even the occasional dad joke gone wrong).

Collaborative Culture: Join a tight-knit team that values clear, honest communication and mutual support.

Flexible Environment: Fully remote or hybrid in New Jersey; work hours that accommodate your best “Dad jokes.”

How to Apply
Share your resume and LinkedIn profile.

Include 2–3 case studies or campaign overviews (results-focused).

Tell us in a few sentences: “What’s one Google or Meta strategy you swear by, and why?”

Applications without case studies won’t get through Dad’s filter—so show us the proof!

We can’t wait to meet the specialist who’ll handle our ads like a pro… just like Dad.
Hourly rate: 22 - 64 USD
4 days ago
  • Sales & Marketing, Digital Marketing
Facebook Lead Generation
not specified 3 days ago
Client Rank - Risky

Payment method verified
Phone number verified
$398 total spent
3 hires, 2 active
1 jobs posted
100% hire rate, 1 open job
11.07 /hr avg hourly rate paid
46 hours paid
0.00 of 1 reviews
Industry: Health & Fitness
Company size: 2
Registered: Apr 18, 2025
United States
United States
Hampton 4:41 AM
1
Hello,

I’m looking for an expert in Facebook Ads who can generate high-quality leads for my gym. If you specialize in creating targeted campaigns that drive real results, I’d love to hear from you.

Please submit a proposal if you’re available and interested.

Best regards,
Arlando B.
Budget: not specified
3 days ago
  • Sales & Marketing, Digital Marketing
Content creator
not specified 3 days ago
Client Rank - Medium

Payment method verified
Phone number verified
1 open job
Netherlands
Netherlands
10:41 AM
3
Title:
Freelance Social Media Content Creator (50 Posts – Instagram & LinkedIn)

Description:
We're looking for a creative and reliable freelance content creator to design 50 engaging social media posts (25 for Instagram + 25 for LinkedIn) for a digital marketing startup.

Scope of Work:

Design visuals (using Canva or similar tools)

Write short, compelling captions with relevant hashtags

Topics include: digital marketing tips, startup culture, social media growth, branding inspiration

Style should be fresh, minimal, bold, and motivational


Requirements:

Proven experience in creating content for Instagram and LinkedIn

Understanding of startup branding and Middle Eastern trends

Ability to deliver high-quality content

Bonus: Experience with marketing or lifestyle brands


To Apply:
Please include:

Samples of relevant work

Your price for the full package (50 posts)

Estimated timeline for delivery

This is a budget-conscious project with potential for long-term collaboration as we grow. Looking forward to working with someone passionate about social media and creative content.
Budget: not specified
3 days ago
  • Sales & Marketing, Digital Marketing
PPC Specialist - Long Term Opportunity
10 - 20 USD / hr
3 days ago
Client Rank - Excellent

Payment method verified
$130 096 total spent
32 hires, 6 active
38 jobs posted
84% hire rate, 1 open job
30.90 /hr avg hourly rate paid
3 344 hours paid
4.80 of 26 reviews
Registered: Aug 24, 2014
United States
United States
Deerfield 5:41 AM
5
We’re looking for a goal-oriented and data-driven PPC Specialist to join our digital marketing team. In this role, you’ll plan, implement, manage, and optimize pay-per-click campaigns across Google Ads, Meta, Amazon and other platforms. You’ll be responsible for driving performance across multiple global brands in the Justrite Safety Group family through smart strategy, tight execution, and constant refinement—ensuring campaigns hit key KPIs and deliver strong ROI.

Key Responsibilities:

Develop, build, launch, and optimize PPC campaigns using industry & company best practices

Conduct keyword research, bid management , A/B testing and align landing pages

Write compelling ad copy following best practices and adhering to brand voice

Monitor campaign performance and optimize to meet KPIs and ROAS targets

Adjust bids and budgets to improve efficiency and scale performance

Create and maintain performance dashboards and detailed reports to quantify results and communicate insights to the stakeholders

Analyze data to uncover trends, insights, and opportunities

Collaborate with internal teams to align PPC strategy with business goals

Stay up to date with emerging trends and technologies

What We’re Looking For:

2–5 years of hands-on PPC experience (Google Ads, Meta, Amazon and/or Microsoft Ads)

Proficient in Google Ads, Google Analytics, and reporting tools (e.g., Looker Studio, Excel, etc.)

Strong analytical skills with the ability to interpret data and act on it

Experience writing ad copy in a branded environment

Proven experience managing budgets and optimizing for ROAS

Strong communication with excellent written and spoken English communication skills

Experience with PPC based A/B testing. Detail-oriented, organized, and able to manage multiple campaigns simultaneously

Self-motivated and comfortable working independently in a remote setting
Client's questions:
  • Describe your recent experience with similar projects
  • Please list any certifications related to this project
  • How do you use metrics to inform your strategy?
Hourly rate: 10 - 20 USD
3 days ago
  • Sales & Marketing, Digital Marketing
Marketing
not specified 3 days ago
Client Rank - Risky

Payment method not verified
Phone number verified
3 open job
United States
United States
4:41 AM
1
Hello, I work in marketing for SEO companies and would like to talk to you further about a potential partnership. You would be earning 3k-5k$ per client and I would be bringing in clients for you and you would only have to worry about the SEO side and not have to worry about bringing in more clients
Budget: not specified
3 days ago
  • Sales & Marketing, Digital Marketing
Marketing
not specified 3 days ago
Client Rank - Risky

Payment method not verified
Phone number verified
3 open job
United States
United States
4:41 AM
1
Hello, I work in marketing for SEO companies and would like to talk to you further about a potential partnership. You would be earning 3k-5k$ per client and I would be bringing in clients for you and you would only have to worry about the SEO side and not have to worry about bringing in more clients
Budget: not specified
3 days ago
  • Sales & Marketing, Digital Marketing
Looking For A Google Ads Pro For Regular Agency Work
not specified 3 days ago
Client Rank - Excellent

Payment method verified
$66 195 total spent
26 hires, 17 active
51 jobs posted
51% hire rate, 5 open job
24.09 /hr avg hourly rate paid
2 555 hours paid
4.98 of 25 reviews
Industry: Sales & Marketing
Company size: 2
Registered: May 8, 2016
United States
United States
Smithtown 5:41 AM
5
Our digital marketing agency needs a Google ads specialist for regular monthly work.

This will lead to regular long-term work for the right person.

I am looking for someone who can work closely with me and help manage parts of the PPC process for a book of clients.

No agencies should apply, I want to work directly with a freelancer. You will need to be available for calls with me and some clients calls as well (we are flexible on the schedule).

Ideally, this would lead to full-time work as we grow.
Client's questions:
  • What steps do you take to buildout a campaign from scratch?
  • Please provide example document of campaign setups that you have done (keyword research, ad copy docs, campaign structure spreadsheets, performance reports, anything else relevant)
  • What are the main things you do on a monthly basis to optimize and manage a search campaign?
  • What is your experience with testing ad copy and landing pages?
  • What is your experience level with Google Analytics & Google Sheets?
Budget: not specified
3 days ago
  • Sales & Marketing, Digital Marketing
Google Merchant Misrepresentation
not specified 3 days ago
Client Rank - Risky

Payment method not verified
Phone number verified
1 open job
no reviews
Registered: Jan 31, 2025
France
France
1:41 AM
1
We’re seeking an experienced Google Merchant Center expert to help resolve a Misrepresentation policy violation and get our Merchant Center account reinstated.
Budget: not specified
3 days ago
  • Sales & Marketing, Digital Marketing
Fix Google Search Console
not specified 3 days ago
Client Rank - Risky

Payment method not verified
Phone number verified
1 open job
Australia
Australia
6:41 PM
1
Hey there

Im having trouble with my website ranking on google search

I was looking at establishing a ,long term contract to improve my website visibility on google
Budget: not specified
3 days ago
  • Sales & Marketing, Digital Marketing
Google Ads Expert Needed for E-commerce Audit & Ongoing Management
not specified 3 days ago
Client Rank - Excellent

Payment method verified
$47 506 total spent
18 hires, 4 active
34 jobs posted
53% hire rate, 1 open job
9.02 /hr avg hourly rate paid
4 763 hours paid
4.85 of 13 reviews
Industry: Sales & Marketing
Company size: 2
Registered: Nov 29, 2021
Australia
Australia
Gold Coast 6:41 PM
5
I'm looking for a Google Ads specialist with proven experience in e-commerce to perform an initial audit of our account before beginning ongoing campaign management.

✅ Our brand sells pet products in Australia & New Zealand.
✅ We are already running campaigns but need performance analysis and optimisation.
✅ Looking to increase ROAS, lower CPA, and improve conversion tracking accuracy.

The first task will be a free audit of our existing Google Ads setup including:

Campaign structure review

Keyword & search term analysis

Budget allocation

Ad copy & creative feedback

Conversion tracking audit

If your audit shows strong insight and potential, we’ll hire you for monthly management, testing, and scaling.

Please provide:

E-commerce accounts you've managed

ROAS improvements you’ve achieved

Bonus if you’re familiar with Shopify + Google Merchant Center.
Budget: not specified
3 days ago
  • Sales & Marketing, Digital Marketing
Looking for a Google Ads expert
not specified 2 days ago
Client Rank - Good

Payment method verified
$6 415 total spent
6 hires, 4 active
6 jobs posted
100% hire rate, 1 open job
18.00 /hr avg hourly rate paid
208 hours paid
5.00 of 2 reviews
Individual client
Registered: Sep 28, 2022
Tanzania
Tanzania, United Republic of
Dar 11:41 AM
4
We're looking for a skilled Google Ads specialist to optimize Ashton Media’s Adwords account. Our expectation is a detailed audit of our existing campaigns, strategic recommendations on keyword targeting, improved campaign structure, audience segmentation, and ongoing performance tracking.

We're seeking a collaborative partner who values clear communication and proactively offers data-driven insights.
If this aligns with your expertise, please share your approach, availability, and rates. We look forward to potentially working together!
Budget: not specified
2 days ago
  • Sales & Marketing, Digital Marketing
SEO Management (Month To Month)
not specified 2 days ago
Client Rank - Medium

Payment method verified
Phone number verified
1 jobs posted
1 open job
no reviews
Individual client
Registered: Jun 4, 2024
Australia
Australia
6:41 PM
3
I found you via upwork. We're looking for some contractors to help out with some SEO work for some of our clients. Blogs, backlinks, GMB posts, all the fun stuff. This would be monthly work & on-going.

We're based in Sydney. Is this something you'd be interested in?

If so, I'd love to have a quick phone call.
Budget: not specified
2 days ago
  • Sales & Marketing, Digital Marketing
SEO Monthly Manager
not specified 2 days ago
Client Rank - Medium

Payment method verified
Phone number verified
1 jobs posted
1 open job
no reviews
Individual client
Registered: Jun 4, 2024
Australia
Australia
6:41 PM
3
About the Role
We are seeking a strategic and detail-oriented SEO Manager to lead and execute search engine optimization efforts for a portfolio of small business clients. You will be responsible for improving search rankings, driving organic traffic, and optimizing web presence tailored to the unique needs and budgets of smaller-scale operations.

Key Responsibilities
Develop and implement tailored SEO strategies for small business clients across various industries.

Perform keyword research, competitive analysis, and site audits.

Optimize on-page elements (titles, meta tags, content, internal linking).

Manage local SEO efforts including Google Business Profiles, citations, and local listings.

Coordinate and implement technical SEO improvements (site speed, mobile responsiveness, crawlability).

Track and report performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.

Provide clear, client-friendly reports and insights on campaign performance.

Educate clients on SEO best practices and offer strategic recommendations.

Requirements
2+ years of hands-on SEO experience, preferably with small business or local SEO clients.

Strong understanding of search engine algorithms, ranking factors, and SEO tools.

Experience using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.

Working knowledge of HTML/CSS and CMS platforms like WordPress or Shopify.

Strong communication skills and ability to explain technical concepts to non-technical clients.

Ability to manage multiple client accounts simultaneously and prioritize tasks effectively.

Preferred Qualifications
Agency or freelance experience with multiple small clients.

Experience with content marketing and basic copywriting skills.

Familiarity with paid search and digital marketing strategies is a plus.
Budget: not specified
2 days ago
  • Sales & Marketing, Digital Marketing
Need Help With Conversion Tracking on Google Ads
495 USD 1 day ago
Client Rank - Excellent

Payment method verified
$497 128 total spent
24 hires, 6 active
21 jobs posted
100% hire rate, 1 open job
31.95 /hr avg hourly rate paid
15 055 hours paid
5.00 of 17 reviews
Registered: Mar 12, 2020
United States
United States
Santa Clara 5:41 AM
5
We are a SaaS company in the Manufacturing space. We need help with tracking conversions on Google Ads. Specifically, there are 4 conversion-related topics that we need expertise on:

- Understand why there’s a different number of conversions in Google vs. our CRM
- Delayed conversions: Track those who click on our Google Ads but don't convert right away. They may convert on our website later in a 30-day time period.
- Offline conversions: to feed Google our best conversions
- Enhanced conversions: need to understand this better and possibly set up if it makes sense for us.

This may just be a 1-2hr. consultation, depending on the level of work required to streamline the conversion tracking process. Ideally, we would like for this individual to review our finalized process once we implement any changes, to ensure everything is set up correctly and running as it should.
Fixed budget: 495 USD
1 day ago
  • Sales & Marketing, Digital Marketing
SEO expert
not specified 1 day ago
Client Rank - Medium

Payment method verified
$500 total spent
1 hires
4 jobs posted
25% hire rate, 1 open job
40.00 /hr avg hourly rate paid
12 hours paid
5.00 of 1 reviews
Registered: Jun 26, 2020
United States
United States
Foster 5:41 AM
3
I am looking for an update SEO on my business website. A small transportation and security business. How many hours or a flat rate would it cost? Thanks.
Budget: not specified
1 day ago
  • Sales & Marketing, Digital Marketing
Search Engine Marketing Professionals Needed for Short-Term Contract Work
not specified 1 day ago
Client Rank - Excellent

Payment method verified
Upwork Enterprise Client
$763 614 total spent
77 hires, 20 active
77 jobs posted
100% hire rate, 1 open job
25.26 /hr avg hourly rate paid
19 247 hours paid
4.95 of 50 reviews
Registered: Oct 1, 2019
United States
United States
Irving 5:41 AM
5
I’m looking for a Search Engine Marketing professional. I anticipate the project will be an ongoing relationship exceeding 6 months. We have many accounts in our portfolio and need assistance with optimizations like ad rotations, audience/device segments, search query mining, and all other recommendations to improve our accounts. This will be an hourly rate contract position.
Budget: not specified
1 day ago
  • Sales & Marketing, Digital Marketing
Google Analytics Expert to Teach & Guide Us in Ad Optimization & Conversion Tracking
3 USD / hr
1 day ago
Client Rank - Excellent

Payment method verified
$7 394 total spent
56 hires
123 jobs posted
46% hire rate,
4.88 of 16 reviews
United States
United States
5
We’re currently running ads and learning how to use Google Analytics to improve performance — but we know we could go much further with the right guidance.

We’re looking for a Google Analytics expert who can not only analyze our data but also teach us how to:

Understand key metrics that matter when running ads

Identify what’s working and what’s not

Track user behavior to optimize conversion rates

Set up meaningful reports and dashboards

Know what to focus on (and what to ignore)

This is not just a done-for-you service — we’re looking to learn as we go, so you should be comfortable explaining and guiding through the process.

Ideal Candidate:
Expert in Google Analytics 4 (GA4)

Comfortable explaining concepts in simple, clear language

Experience with conversion tracking, funnels, and performance-based ad analysis

Bonus: understanding of Facebook Ads, Google Ads, or Meta Pixel setup

Please include:

A short summary of your experience

What kind of teaching or walkthrough style you use

Your availability and hourly rate
Hourly rate: 3 USD
1 day ago
  • Sales & Marketing, Display Advertising
Google Ads Specialist for Prestashop – Fix Conversion Tracking + Campaign Management
not specified 1 day ago
Client Rank - Excellent

Payment method verified
$45 998 total spent
16 hires, 10 active
8 jobs posted
100% hire rate, 2 open job
13.22 /hr avg hourly rate paid
3 637 hours paid
5.00 of 3 reviews
Company size: 10
Registered: Oct 2, 2017
Netherlands
Netherlands
Eindhoven 10:41 AM
5
Google Ads Specialist for Prestashop – Fix Conversion Tracking + Campaign Management
Description:

We are looking for a highly skilled Google Ads specialist with technical expertise in Prestashop and Google Tag Manager (GTM), specifically to fix conversion tracking issues and, once resolved, help manage and optimize our campaigns.

We operate two e-commerce stores:

offgridsupply.nl

poweroak.eu

Multiple developers and agencies have previously attempted to set up conversion tracking, but none have succeeded in getting it to work properly. Conversion events are not being registered correctly in Google Ads.

What we need:
A Google Ads expert with proven experience integrating Prestashop + GTM + Google Ads conversion tracking.

Your first and primary task will be to ensure that all conversion events are tracked correctly and reliably.

Once tracking is confirmed, we will proceed with campaign optimization and management.

Important conditions:
No working tracking = no payment. We are only willing to proceed with payment once working conversion tracking is in place and verified.

Both offgridsupply.nl and poweroak.eu need to be set up properly.

Experience with Google Shopping feeds and e-commerce performance marketing is a big plus.

What we offer:
Potential for long-term collaboration if the work is successful.

Active webshops with growth potential in the energy storage and off-grid power solutions niche.

Direct communication with the business owner for quick decision-making.

How to apply:
Please respond with:

Your experience with Prestashop and Google Ads conversion tracking.

A brief explanation of your typical approach to setting up GTM + conversion tracking.

Examples of similar projects you’ve completed (if available).

We’re looking for someone who can get the job done – no more guesswork. Let’s fix this properly and move forward with performance marketing.
Budget: not specified
1 day ago
  • Sales & Marketing, Digital Marketing
SEO Expert Needed for Search Engine Ranking and Website Optimization Audit
not specified 13 hours ago
Client Rank - Excellent

Payment method verified
$246 358 total spent
164 hires, 26 active
327 jobs posted
50% hire rate, 1 open job
31.98 /hr avg hourly rate paid
1 810 hours paid
4.81 of 49 reviews
Registered: Nov 4, 2004
United States
United States
Denver 5:41 AM
5
We are seeking an experienced SEO Analyst to conduct a thorough analysis of our website's performance and non-paid rakings in search engines. The ideal candidate will evaluate our current SEO strategies, identify areas for improvement, and provide actionable recommendations.

In scope is SEO (Search Engine Rankings)
Not in scope is Paid Search

We are a small business operating in a niche digital market, with a global customer base. Our products are entirely digital, and our website serves as our primary platform for marketing and sales. We are seeking a qualified individual or agency to conduct a comprehensive Search Engine Optimization analysis, only focused on organic (non-paid) search performance.

Project Goals
The goal of this project is to gain a clear and data-driven understanding of:

1. How well our website currently performs in natural (organic) search engine rankings, particularly on Google.

2. How we compare to key competitors in our niche market.

3. What strategic improvements we can make to enhance our visibility and search engine performance.


Scope of Work
The successful proposal should include the following deliverables:

- A thorough audit of our website’s current SEO performance (technical SEO, content, site structure, etc.)
- An analysis of keyword rankings, traffic sources, and visibility across relevant search engines
- A competitor benchmarking report: how we fare against our top competitors in organic search
- Identification of technical issues or missed opportunities that may be hindering visibility
- Strategic recommendations for improvement beyond just link building—including content structure, metadata, indexing, internal linking, site speed, and mobile optimization
- An estimate or forecast of the potential gains (in traffic or visibility) that could result from implementing the suggested changes

What We’re Looking For
This initial project is focused on analysis and strategy. While we may consider a broader engagement in the future, this work will be awarded to a provider who can deliver a comprehensive, detailed, and actionable report.

We’re not interested in boilerplate or generic advice—we want tailored recommendations based on an in-depth understanding of our specific site, audience, and goals.
Budget: not specified
13 hours ago
  • Sales & Marketing, Digital Marketing
setup fix google tag / google Analytic for webshop
not specified 10 hours ago
Client Rank - Risky

Payment method not verified
Phone number verified
1 open job
no reviews
Registered: May 6, 2023
Germany
Germany
10:41 AM
1
need help for setup / fix google tag manager and google analytic for a webshop project
maybe promoting our webshop on tiktok
Budget: not specified
10 hours ago
  • Sales & Marketing, Digital Marketing
Seeking Experienced Ad Manager for Ongoing Meta & Google Ads Campaigns (Remote, North America)
not specified 8 hours ago
Client Rank - Good

Payment method verified
$4 648 total spent
12 hires, 2 active
26 jobs posted
46% hire rate, 1 open job
18.82 /hr avg hourly rate paid
84 hours paid
4.72 of 9 reviews
Industry: Tech & IT
Company size: 10
Registered: Oct 7, 2020
Canada
Canada
North Vancouver 1:41 AM
4
Hi Upwork community,

We’re a Google Premier Partner digital marketing agency looking to bring on another skilled ad manager to join our growing team. This role is ideal for someone with strong experience running both Meta (Facebook/Instagram) and Google Ads campaigns, and who is comfortable managing accounts autonomously with a results-driven mindset.

🌍 Location:
We are looking for someone who can work North American hours. Nearly all our clients are in the Americas and we will require at least a reasonable amount of hours during the North American time zone work hours.

🧠 What We’re Looking For:
- At least 3+ years of hands-on experience managing Meta and Google Ads.
- Strong strategic and technical understanding of ad performance optimization.
- Experience with lead generation and/or e-commerce campaigns.
- Proficient in setting up conversion tracking using Google Tag Manager, GA4, and the Meta Ads pixel, etc.
- Ability to communicate insights clearly and confidently directly with client stakeholders, and with the internal team.
- Comfortable managing multiple client accounts and reporting on performance.
- Bonus if you're familiar with tools like CallTrackingMetrics, Zapier, or GA4.

🧾 Compensation:
You’ll be paid a flat rate per account, consistent with the model used for our current ad managers. We’ll discuss specifics during the interview based on experience and capacity.

🚀 What You'll Be Doing:
- Creating, managing, and optimizing Google Ads and Meta campaigns.
- Collaborating with internal team members (e.g. creative and reporting).
- Attending periodic check-in calls to discuss strategy and performance.
- Documenting key changes and learnings from campaigns.
This is a long-term, ongoing opportunity for someone who thrives in a performance-oriented team with autonomy, ownership, and flexibility.

If you’re passionate about ads, confident in your skills, and want to work with a great team — we’d love to hear from you!
Budget: not specified
8 hours ago
  • Sales & Marketing, Digital Marketing
Paid Ad Management SEM & SMM
not specified 3 hours ago
Client Rank - Excellent

Payment method verified
$70 862 total spent
17 hires, 9 active
27 jobs posted
63% hire rate, 2 open job
8.91 /hr avg hourly rate paid
7 757 hours paid
4.72 of 6 reviews
Registered: Nov 9, 2016
United States
United States
TAMPA 4:41 AM
5
We are looking for assistance with SEM & SMM.

SEM will require a review and optimization fo current campaign in the moving and storage industry. We need to drive lead flow while managing our cost per conversion and cost per click. We are focused on certain initial markets and would like to create a recipe that can be followed into other markets. We have experience working with professionals but are looking for creative approaches to generate greater results resulting in increased lead flow, increased conversion, and ideally lower cost per click/ conversion.

SMM will require a strategy, implementation plan, and keyword approach to create greater brand exposure, drive lead flow, and generate new business opportunities. This will be a new campaign launch so additional expertise in setting up and developing campaigns is ideal.

If you only have expert skills in one of the two areas, that is ok as we are open to hiring more than one freelancer for this project. We would like this is be an ongoing project that generates leads, call volume, and new business, As long as the system is working well, leads are arriving, conversions are happening, and we are continually improving and optimizing performance we believe the relationship can continue as we open new offices in new markets.

Please provide your approach and strategy for a firm spending under 300k annually on paid ads. The eggs are blue & purple (don't worry this will make sense later). How do you plan to increase conversions, reduce cost per click, and, most importantly, generate greater campaign awareness with a higher impression share while reducing non performing keywords.

What is your plan of action for Google?

What is your plan of action for Bing?

What is your process to establish a new SMM campaign?

How do you ensure you manage your clients' costs and create a plan of action or implementation that delivers on keeping the cost per click in a profitable range? Do you use any formulas or equations to assist with that?
Client's questions:
  • How are you navigating the rise of AI platforms, and how will you position us as a client to take advantage of AI LLM platform opportunities for lead generation?
  • What color are the eggs?
  • Do you have experience with home service companies in the USA, such as moving and storage, roofing, where a service provider travels to a client's home or office to complete a project? Please share how you improved the client's SEM/SMM campaigns.
Budget: not specified
3 hours ago
  • Sales & Marketing, Digital Marketing
Call to action
Freelancing is a business
Make it more profitable with Vollna

Streamline your Upwork workflow and boost your earnings with our smart job search and filtering tools. Find better clients and land more contracts.