Boost Your Search Engine Marketing Strategy

I’m developing a growth and consulting service specifically for dental practices in the U.S. and am looking for experienced digital marketing specialists who can potentially work with us on an ongoing, white-label basis.

About the business

I’ve spent more than a decade working in the dental industry and have worked directly with hundreds of dental practices, as well as larger dental companies.

One thing I’ve seen repeatedly is that many dental practices invest significantly in marketing but struggle to understand whether those efforts are actually improving the financial performance of the practice.

Our approach is broader than a traditional marketing agency. We look at the entire patient-to-revenue process and help practices identify and address opportunities related to patient acquisition, lead management, scheduling, case acceptance, financing, follow-up, patient reactivation, treatment promotion, and other areas that can affect practice growth.

Digital marketing is one part of that strategy.

What I'm looking for

I’m looking for specialists who can support the execution of services such as:

Local SEO and Google Business Profile optimization
Google Maps/local search visibility
Organic rankings for high-value dental treatments such as implants, veneers, Invisalign, cosmetic dentistry, etc.
Technical and on-page SEO
Treatment and location-specific SEO
Google Ads
Meta Ads
Landing page optimization
Conversion tracking, including calls and forms
Reporting that can ultimately be connected to patient inquiries and business outcomes

You do not necessarily need to specialize in both SEO and PPC. I’m open to working with separate specialists if that produces better results. Please clearly indicate where your strongest expertise lies.

Our philosophy

We do not want to automatically recommend a new website, SEO package, or advertising campaign to every practice.

We first identify the business opportunity and then determine which strategies make sense.

For example, if a practice already has sufficient patient inquiries but is converting them poorly, increasing advertising spend may not be the right first recommendation. If patient acquisition is the bottleneck, however, SEO or paid advertising may become an important part of the strategy.

Similarly, we want to improve and leverage a client's existing website whenever practical rather than automatically recommending a rebuild.

The relationship

This is not intended to be a one-time project.

I’m looking to build relationships with reliable specialists who can eventually support multiple dental practices as we grow.

Our company would manage the overall growth strategy and client relationship. You would provide specialized digital marketing expertise and execution as a white-label/subcontracted partner.

When applying, please include:

Your primary expertise: SEO, PPC, or both.
Your experience with dental, medical, cosmetic, or other high-value local-service businesses.
An example of results you've achieved for a local business, preferably dental or healthcare.
How you would approach the first 90 days for a single-location dental practice.
How you track calls, forms, leads, and other conversions.
Your typical setup and monthly management fees.
What is included in your monthly service.
Your recommended minimum ad spend for PPC clients, if applicable.
Whether you are comfortable working white-label while we manage the client relationship.
Whether you have the capacity to support multiple practices if the relationship grows.

Please also share a sample or anonymized report if available.

Important: I'm not looking for generic proposals or someone to simply sell a predetermined marketing package. I'm interested in building a long-term relationship with specialists who understand that SEO and paid advertising are tools within a broader practice-growth strategy.

Digital Marketing, SEO & AI Search Optimisation Consultant

About WINGS Therapy Center

WINGS Therapy Center is a Singapore-based centre providing intensive, movement-based developmental programmes for children with developmental and neurological conditions.

We are looking for an experienced Digital Marketing, SEO & AI Search Optimisation Consultant to conduct a comprehensive review of our public-facing digital presence and develop a practical strategy to make WINGS easier for parents and caregivers to find, understand, trust and contact.

This is initially a strategic audit and optimisation project, with potential for ongoing work.

What we need

We want someone who can look at WINGS from the perspective of a parent searching for help online.

The key question is:

If a parent needs help for a child with developmental delay, mobility difficulties, hypotonia, cerebral palsy, genetic/neuromuscular conditions or delayed milestones, can they easily find WINGS, understand what we do, trust us and contact us?

You will review our complete digital customer journey, including:

1. Website Audit

Review our website from both a parent/user experience and search visibility perspective.

Assess:

* Clarity of our messaging and positioning
* Homepage effectiveness
* Navigation and website structure
* Mobile experience
* Calls-to-action
* WhatsApp/contact/enquiry journey
* Booking an assessment journey
* Individual service/programme pages
* Parent-focused content
* Trust and credibility
* Testimonials and social proof
* Page speed and technical issues
* Website structure and internal linking
* Schema/structured data
* Metadata, headings and on-page SEO
* Opportunities to improve conversion rates

Identify exactly what should be changed and why.

2. SEO & Google Search

Review how easily WINGS can be found through traditional search.

Assess:

* Current rankings
* Search visibility
* Keyword opportunities
* Local SEO
* Google Business Profile
* Technical SEO
* On-page SEO
* Content gaps
* Competitor search visibility
* Backlink/profile opportunities
* Search intent

Identify the searches parents are likely to make and develop a priority keyword/content strategy.

3. AI Search Optimisation / AI Discoverability

This is a major requirement of the project.

We want WINGS to be well represented and discoverable across the emerging AI search ecosystem, including platforms such as:

* ChatGPT
* Google AI search/AI Overviews
* Google Gemini
* Microsoft Copilot
* Perplexity
* Other relevant AI-powered search platforms

Review how WINGS is currently represented and identify opportunities to improve our AI discoverability, entity recognition, authority and information clarity.

This should include:

* Structuring website information so AI systems can clearly understand WINGS
* Clear descriptions of our services and areas of expertise
* Consistent organisation/name/service information across the web
* Structured data/schema
* Authoritative and useful parent-focused content
* FAQ content based on real search questions
* Topic/entity coverage
* Local and organisational signals
* Digital PR and authoritative third-party mentions where appropriate
* Identifying information gaps that may prevent AI systems from accurately understanding WINGS

We are not looking for someone promising to “rank us #1 on ChatGPT.”

We want someone who understands how AI search and answer engines discover, interpret, retrieve and cite information, and can build a sustainable strategy around this.

4. Social Media Audit

Review our public-facing social channels, including:

* Facebook
* Instagram
* TikTok
* YouTube
* LinkedIn

Assess:

* Profile optimisation
* Bios/descriptions
* Searchability
* Consistency of branding and messaging
* Content strategy
* Content quality
* Engagement
* Calls-to-action
* Hashtags/keywords
* Video titles and descriptions
* YouTube SEO
* Whether our content answers questions parents are actually asking
* Whether social media is driving traffic and enquiries

Recommend what we should stop, start and continue.

5. Digital Customer Journey

Map the journey:

Parent has a concern → searches online → discovers WINGS → visits website/social media → builds trust → contacts WINGS → books assessment.

Identify every point where we may be losing potential enquiries.

We want practical recommendations rather than a generic marketing report.

6. Competitor Review

Review relevant Singapore competitors and determine:

* What they are doing better
* Where WINGS is stronger
* What keywords/topics they are targeting
* How they present their services
* How easy they are to find
* How they use content
* How they appear in Google and AI search
* Opportunities for WINGS to differentiate itself

7. Analytics & Lead Tracking

Review whether we can accurately determine:

* Where enquiries come from
* Which pages generate enquiries
* Which campaigns generate leads
* Which search terms bring visitors
* Which social platforms generate engagement and enquiries
* Where visitors leave the website

Recommend improvements to our tracking and reporting.

Deliverables

We expect a clear written audit covering:

1. Website audit
2. SEO audit
3. AI search/discoverability audit
4. Social media audit
5. Google Business Profile/local search audit
6. Competitor analysis
7. Customer journey analysis
8. Analytics/lead-tracking review
9. Content gap analysis
10. Prioritised action plan

The final report should clearly identify:

🔴 Priority 1 — Fix immediately

Issues affecting visibility, trust, enquiries or user experience.

🟠 Priority 2 — Next 30–90 days

High-value improvements.

🟢 Priority 3 — Longer-term growth

Content, authority, SEO, AI discoverability and digital marketing opportunities.

We also want specific recommendations, not simply observations.

For example:

❌ “Improve your homepage.”

Instead:

✅ “Change the homepage headline to communicate X, move the assessment CTA above the fold, create a dedicated page for Y, and add FAQs addressing Z.”

Ideal Candidate

You should have strong experience in:

* Digital marketing strategy
* SEO
* Local SEO
* Website UX/CRO
* Google Search
* Content strategy
* Social media strategy
* Analytics
* AI search optimisation / Answer Engine Optimisation (AEO)
* Generative Engine Optimisation (GEO)
* Structured data/schema
* Content designed for both humans and search/AI systems

Experience in healthcare, children’s services, education, disability services, therapy, wellness or other parent-focused businesses would be highly advantageous.

You should have excellent written and spoken English and be able to understand and communicate effectively with a Singapore-based healthcare/family-services business.

Important

We are not looking for a generic SEO report or social media audit.

We want someone who can take a 360-degree view of WINGS’ digital presence and answer:

Can parents find us?

Can they understand us?

Can they trust us?

Can they easily contact us?

And can both traditional search engines and AI search systems understand what WINGS does and when we are relevant?

We want practical, commercially useful recommendations that can be implemented.

Project

Initial engagement: Comprehensive digital audit + strategic roadmap

Please provide:

* Examples of similar audits/projects
* Relevant SEO/AI search experience
* Experience with healthcare or parent-focused organisations, if applicable
* Your proposed methodology
* Expected timeframe
* Fixed project fee
* Examples of measurable results from previous projects
* Whether you can subsequently assist with implementation

We are open to an ongoing engagement if the initial audit and strategy are strong.

We are building a marketplace that helps customers discover and book venues and vendors for smaller events, including birthdays, baby showers, bridal showers, dinner parties and other celebrations.

The platform will include venue and vendor profiles, “Claim Your Page” functionality, availability, packages, customer inquiries and online bookings.

We are looking for an experienced SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) consultant to create our organic search strategy
and help make the platform discoverable through Google, Bing and AI-powered search experiences such as ChatGPT, Copilot, Perplexity and Google AI results.

Responsibilities
Conduct a complete technical and content SEO audit
Develop an SEO, AEO and GEO strategy for launching the marketplace
Perform keyword and customer-search-intent research
Design the website’s search-friendly information architecture
Recommend URL structures for cities, event types, vendor categories and individual listings
Create SEO requirements for claimed and unclaimed venue pages
Define scalable page templates for venues, decorators, caterers, bakers, photographers and other vendors
Recommend structured data and schema markup for venue, vendor, review, organization, breadcrumb and FAQ content
Develop guidelines for page titles, descriptions, headings, image alt text and internal links
Create a local SEO strategy for our initial markets
Define AEO-friendly questions and answers for venue and vendor pages
Develop a GEO strategy that improves the platform’s likelihood of being referenced by AI-generated answers
Recommend authoritative content such as local venue guides, event-cost comparisons, planning checklists and market insights
Ensure that large numbers of listing pages do not create duplicate, thin or low-quality content
Establish Google Search Console, GA4 and Bing Webmaster Tools reporting
Define measurable organic-search and AI-visibility KPIs
Work closely with our developer and provide specific implementation requirements
Review the implementation and validate that technical recommendations have been completed correctly


Expected Deliverables
Technical SEO audit with prioritized recommendations
Keyword and customer-intent research
Proposed site map and URL structure
Keyword-to-page mapping
Specifications for venue, vendor, category, event-type and location pages
Structured-data and schema implementation requirements
On-page SEO and content-writing guidelines
AEO question-and-answer framework
GEO and AI-search visibility strategy
Initial content calendar and 10–15 prioritized content briefs
Search Console, GA4 and Bing Webmaster measurement plan
Prioritized 30-, 60- and 90-day roadmap
Final implementation review and knowledge-transfer session


Required Qualifications
Demonstrated technical SEO experience
Experience with local marketplaces, directories, booking platforms or multi-location businesses
Experience designing programmatic SEO strategies for large numbers of listing pages
Strong understanding of structured data and JSON-LD
Experience with Google Search Console, GA4 and Bing Webmaster Tools
Understanding of AEO, AI-generated search results and GEO
Ability to translate recommendations into clear development requirements
Strong written communication and documentation skills
A portfolio showing measurable improvements in organic traffic, qualified leads or conversions
Preferred Qualifications
Experience with venue, hospitality, travel, rental or event marketplaces
Experience launching SEO for an early-stage platform
Experience measuring brand citations and referrals from AI-powered search tools
Familiarity with listing-verification and “Claim Your Page” models
Experience working directly with startup founders and developers


Success Measures

Success will be measured through:

Number and percentage of valid pages indexed
Growth in non-branded search impressions
Rankings for local venue and event-service searches
Organic venue-page visits
Venue-page claims generated through organic search
Vendor inquiries and customer booking leads
Organic-search conversion rates
Referrals and citations from AI-powered search experiences
Technical issues identified and resolved


How to Apply

Please provide:

A brief description of your SEO, AEO and GEO experience
Examples of marketplace, directory or local SEO projects
Measurable results from previous engagements
An example of a technical SEO audit or implementation plan
Your approach to preventing duplicate or thin marketplace pages
How you measure visibility in AI-generated answers
Your proposed approach for the first 30 days
Estimated hours, timeline and fixed-price quote
Your availability for optional ongoing monthly support

Please do not apply if your primary strategy is bulk AI-generated content, purchased backlinks or guaranteed search rankings. We are looking for a sustainable, customer-focused organic growth strategy.

I need help resolving a policy disapproval on my Google Ads account. My ad for a local CCTV installation business was disapproved under 'Third-Party Consumer Technical Support.' This is a false positive—we offer physical, on-site hardware installation in North London, not remote software tech support.

I need someone to review my ad copy and landing page for policy triggers, reframe any flagged language, and manage the appeal or manual review process with Google Ads support to get the ads approved and running.

We are looking for a marketing agency to help our company generate more qualified leads and turn those leads into paying customers.

Our main goal is to increase the number of customers who contact us and book appointments with our team. We are interested in a comprehensive paid advertising strategy, including Google Ads and other platforms such as Facebook and Instagram, depending on what works best for our target market.

We want an agency that can help us:

Generate more high-quality leads
Reach potential customers who are actively looking for our services
Increase phone calls, inquiries, and appointment requests
Create and manage Google Ads and other paid advertising campaigns
Improve our conversion rates from leads into booked appointments
Track where our leads and customers are coming from
Continuously optimize our campaigns to lower the cost per lead and increase our return on advertising spend

Ultimately, we are not just looking for more clicks or website traffic. We want more real customers and more appointments on our calendar.

We are looking for a marketing partner who can understand our business, develop a strategy around our goals, manage the advertising campaigns, and help us consistently grow our customer base.

We run Bonds Experts, a Texas-based surety bond and bonded title services business (bondsexperts.com), and need an experienced Google Ads specialist to fix several account errors.

Current issues to resolve:
1. Ad and call-asset disapprovals - Some of our ads have been flagged for a "Destination Not Accessible" policy violation and a Government Documents and Official Services (GODOS) policy issue ("Certificate required"). We recently updated our site content to get compliant without pursuing the GODOS certification, and have an open Google Ads support case for manual re-review. We need help getting these ads and call assets reinstated.
2. Broken conversion tracking - A past Performance Max campaign reported an implausible ~96% conversion rate, indicating conversion tracking is not set up correctly. This needs to be properly audited and fixed before any further bid or budget optimization.
3. General account health check - Once the above is resolved, we'd like a review of campaign structure, keyword match types, and ad assets (RSAs) for potential improvements.

What we need from you:
- Diagnose and resolve the ad/call-asset policy disapprovals
- Audit and fix conversion tracking so reporting is accurate
- Provide recommendations for campaign optimization once tracking is reliable

We'll grant Google Ads account access after hire. Looking for someone with hands-on experience navigating Google's ad policy review/appeal process and setting up accurate conversion tracking (Google Ads conversion actions / GA4).

We are seeking an experienced Google Ads specialist to create and manage a highly optimized and profitable advertising campaign for our woodworking/furniture company. The ideal candidate will have a strong understanding of current Google Ads features, PPC advertising, relevant keyword research and compelling ad copywriting - not relying on AI for content/headline generation. Most importantly, they will need to have an understanding of our industry, which products we are seeking to highlight, and how we are trying to position our brand for growth this holiday season. Your expertise will help us drive targeted traffic and increase conversions.

After initial campaign setup, follow-up and tweaking of P-max and shopping campaigns to ensure continued performance will be ongoing.

If you have a proven track record of successful campaigns, we would love to hear from you!

We are a digital marketing agency looking for an experienced Google Ads / PPC specialist to help manage and optimize paid search campaigns for a U.S.-based law firm focused on personal injury and accident cases.

This is a highly competitive, high-CPC market, so we need someone with proven experience, excellent organization, strong analytical ability, and a performance-driven mindset.

The right person should be comfortable taking ownership of the account, digging into the data, and making strategic recommendations—not just managing bids.

Responsibilities include:
-Build, manage, and continuously optimize Google Ads campaigns
-Conduct detailed keyword, competitor, geographic, and search-intent research
-Structure campaigns by practice area, location, audience intent, and case value
-Manage negative keywords and search-term cleanup
-Write, test, and optimize responsive search ads and supporting assets
-Manage budgets, CPC, CTR, conversions, CPL, CPA, impression share, and quality score
-Set up and maintain conversion tracking for calls, forms, chats, and qualified leads
-Work with CallRail for call tracking, dynamic number insertion, attribution, recordings, call source analysis, and lead-quality tracking
-Integrate and validate tracking across Google Ads, GA4, GTM, CallRail, CRM, and landing pages
-Use offline conversion tracking and enhanced conversion data where appropriate
-Analyze not only lead volume, but lead quality, qualified case opportunities, and intake performance
-Identify opportunities to improve landing pages, messaging, offers, forms, and conversion rates
-Use remarketing, audience signals, Customer Match, Performance Max where appropriate, and other current Google -Ads modalities based on strategy
-Use AI and automation intelligently for campaign expansion, ad copy testing, keyword research, reporting, anomaly detection, and optimization while maintaining strong human oversight
-Provide clear weekly reporting, observations, testing notes, and next-step recommendations

Experience we are looking for:
-Demonstrated success managing Google Ads campaigns
-Strong preference for direct experience with personal injury law firms, attorneys, or other high-value/high-CPC industries
-Experience managing meaningful monthly ad budgets
-Strong understanding of local and geographic targeting
-Advanced knowledge of Google Ads, GA4, Google Tag Manager, CallRail, and conversion tracking
-Experience with call-based lead generation and legal intake funnels
-Familiarity with offline conversions, enhanced conversions, CRM attribution, remarketing, Performance Max, audience targeting, and current Google Ads automation features
Strong analytical and reporting skills
-Highly detailed, organized, and process-oriented
-Strong written communication and documentation
-Comfortable collaborating with web, SEO, content, intake, and strategy teams

This is not a “set it and forget it” role.

We are looking for someone who understands that a successful legal PPC campaign is not about clicks—it is about producing qualified calls, viable cases, and profitable client acquisition.

When Applying

Please include:
-A brief overview of your Google Ads experience.
-Specific experience with personal injury law firms or legal PPC.
-Examples of successful campaigns, including approximate monthly ad spend, CPC, CPL/CPA, call volume, conversion rate, and lead-quality improvements where possible.
-Your experience using CallRail and how you track and evaluate qualified phone leads.
-Your approach to the first 30 days of taking over or launching a legal PPC account.
-How you use GA4, GTM, offline conversions, enhanced conversions, and CRM data in campaign optimization.
-How you currently use AI and automation in PPC management.
-Your experience with newer Google Ads campaign types and modalities, including Performance Max, audience signals, remarketing, Customer Match, automated bidding, and AI-assisted campaign optimization.
-How you distinguish between a cheap lead and a valuable legal lead.
-Your availability and preferred working arrangement.

Please start your application with the words “PI PPC” so we know you read the full posting.

We are looking for someone we can trust with an important client account and potentially develop into a long-term PPC partner across additional agency accounts.

Experience, organization, communication, accountability, and measurable results will be the primary factors in our selection.

I’d also strongly recommend adding one screening question on Upwork:

“If a personal injury campaign is generating calls but the firm says the cases are low quality, what are the first 5 things you would investigate?”

That one question will quickly separate real legal PPC operators from general Google Ads managers.

We're a DTC ecommerce company built by operators with multiple 8-figure brands. Our supplement brand is scaling hard on Meta, where we're currently spending ~$60K/day (~$2M/month) with a dedicated senior media buyer in the account and a creative team producing at volume.

Google is our next channel. Right now we run branded search only. That's it. Non-brand search, Shopping, Performance Max, YouTube, Demand Gen — none of it is live. We're not looking for someone to "optimize" a mature account. We're looking for someone to build the entire Google channel from the ground up and own it.

The Role

This is a full ownership role. You are the Google Ads person. There is no one above you in the account, no agency to coordinate with, and no existing structure to inherit beyond a branded search campaign. You decide the roadmap, you build it, you run it, and you're accountable for the results.

Your two numbers: profitable new-customer acquisition and scaled spend on Google. We want Google to become a real second channel next to a $1.8M/month Meta program, not a branded-search mop-up. There is no budget ceiling here if the numbers work. Everything you do ladders up to that.

You'll work directly with the CEO, who is a performance marketer and built our Meta account himself. He is not a Google expert and he doesn't need to be — that's why we're hiring you. You'll also work closely with our Meta media buyer and creative team, sharing what's winning on each channel and pulling from a creative engine that's already running.

You'll be doing the hands-on work yourself. Campaign builds, feed setup, keyword research, bid strategy, creative asset requests, landing page feedback, reporting — it's yours. If you're used to delegating execution to a junior, this isn't the right role yet. As the channel scales, we'll build a team under you.

What You'll Do
Build the Google channel from scratch. Design the account structure and rollout sequence across non-brand Search, Shopping / Performance Max, YouTube, Demand Gen, and Display. Decide what launches first, why, and what "working" looks like at each stage.
Own every number in the account. Budgets, bid strategies, conversion tracking, audience signals, negative keywords, feed quality, search term hygiene. If it's in Google Ads or Merchant Center, it's your responsibility.
Get tracking right before spending. Enhanced conversions, server-side / GA4 setup, offline conversion imports, proper attribution windows. We scale on clean data. You know what breaks here for supplement brands and you fix it first.
Navigate supplement compliance on Google. Ad disapprovals, Merchant Center suspensions, health claim policies, landing page and product page compliance. You've dealt with this before and you know how to keep an account healthy without gutting the offer.
Scale profitably, not just scale. Know when a campaign is ready for more budget, when tROAS/tCPA targets are choking delivery, and when a "winner" is just brand cannibalization or remarketing dressed up as acquisition.
Diagnose, don't just report. When CAC moves, we want the why and the fix, not a screenshot.
Feed the creative team. Brief what YouTube, Demand Gen, and PMax assets need to be made — hooks, lengths, formats, angles — based on what the data says. Work with our Meta buyer to cross-pollinate winning angles between channels.
Push on landing pages and offers. You know Google traffic converts differently from Meta traffic. You'll flag where the funnel is leaking and work with us on page and offer tests.
Build the workflows. Naming conventions, testing frameworks, launch cadences, reporting rhythms. You're setting the standard for how Google is run here — document it so it scales past you.
Report with signal, not noise. Daily pulse on the numbers that matter. Weekly deep-dive on channel mix, brand vs. non-brand split, incrementality, and scaling opportunities.
What We're Looking For
3–5+ years running Google Ads for DTC / ecommerce, with demonstrable experience managing $300K–$1M+/month across the full Google stack, not just Search. You'll be building next to a Meta account spending $60K/day, and we expect Google to grow into six figures per month quickly. If the biggest account you've run is $30K/month, or your experience is mostly branded search and Shopping maintenance, this isn't the right role.
You've built a channel from zero before. Taken an account from nothing (or brand-only) to meaningful non-brand spend at target efficiency. You'll be asked for specifics: account context, what you built, what happened.
Supplement / health / wellness experience. You've lived through disapprovals, Merchant Center reviews, and policy walls, and you know how to work with them. This is close to non-negotiable.
Deep fundamentals: conversion tracking architecture, bid strategy mechanics, brand vs. non-brand incrementality, PMax controls and their limits, YouTube and Demand Gen creative requirements, MER / aMER thinking, LTV-informed CAC targets.
Creative strategy chops. You don't make the ads, but you know exactly which assets Google needs and can brief them clearly to a creative team that's used to producing for Meta.
Extreme ownership and availability. When Merchant Center suspends the account on a Friday afternoon, you're on it, not "next business day."
Confidence without ego. You'll hold your own in a performance debate with a CEO who knows Meta cold, back your calls with data, and say "you're right, I missed that" when you did.
Systems discipline. You document decisions, follow workflows, and communicate proactively with founders and the creative team.
Bonus Points
Experience scaling Google alongside a strong Meta program and understanding how the channels interact (halo, brand search lift, attribution overlap)
Hands-on with GA4, server-side tagging, post-purchase surveys, or third-party attribution tools
Experience with landing page / funnel testing specifically for Google traffic
Familiarity with direct-response creative frameworks (hooks, angles, awareness levels, offer testing)
What You Get
A proven product with $60K/day of Meta traction and a creative engine already producing, so you're not starting from a blank creative library
True ownership of a channel from day one, with the budget to scale it once it works
Direct daily access to the CEO, a performance marketer, not a suit
A Meta media buyer and creative strategists to collaborate with, not a silo
A path to building and leading a Google team as the channel grows
Good compensation
How to Apply

Send us:

Your track record: 2–3 Google accounts you've built or scaled — monthly spend range, brand vs. non-brand split, what CAC/ROAS did under your watch, and your specific role.
Answer this scenario (max 300 words): A supplement brand runs branded search only. Meta spends $60K/day profitably with strong creative and heavy brand demand spilling into Google. You're handed the Google account with a mandate to build the full channel. What do you launch in your first 30 days, in what order, and why? What do you need from the creative and dev teams before you spend a dollar on non-brand?
Your compliance war story: One time Google policy or Merchant Center got in the way on a supplement or health account. What happened and how did you resolve it?
Your compensation expectations and earliest start date.

Applications without the scenario answer will not be reviewed.

Kind regards,

Umut

We are an 18 year old private aviation company. We sell two products: a prepaid Jet Card and on demand charter. Average client value is very high, sales cycles are long, and volume is low. This is not an ecommerce account. We care about lead quality and downstream close rate, not clicks or form fills.

We recently brought Google Ads in house after exiting our agency. The account has a clear set of structural problems we've already diagnosed (and partly fixed) and we need an experienced operator to fix them and then run the account week to week with us.

What you'd do:

Rebuild campaign and ad group structure around search intent and CRM outcome, not legacy taxonomy

Reallocate budget toward high intent charter and Jet Card terms

Full search term hygiene and negative keyword build

Ad copy within a strict compliance framework (we provide the rules, you follow them)

Weekly optimization with a written change log

Work with us on offline conversion imports from
Salesforce as that pipeline matures

Coordinate on landing page tracking QA before any new page takes traffic (we have a checklist)

Our stack: Google Ads, Bing Ads, GA4, GTM, Mixpanel, CallRail, Salesforce, VWO. You'll have a marketing lead as your daily point of contact and a front end engineer for tracking implementation. You will not be touching GTM or tracking code directly.

Constraints you need to be comfortable with:

No changes based on a single day of data
No spend increases without written approval
No copy goes live without our review
Every change documented

Requirements:

5+ years managing Google Ads with meaningful budgets ($30K/mo or higher)

Experience with high ticket, long cycle lead gen (luxury, real estate, financial services, B2B enterprise, or similar)

Comfortable with offline conversion tracking and CRM matched attribution

Strong search term and negative keyword discipline

Clear written communication. You'll be documenting every change.

Nice to have: Bing Ads experience, luxury travel or aviation background, familiarity with Mixpanel.

How to apply: Tell me about one account where you fixed a structural budget allocation problem, what you changed, and what happened to lead quality (not just CPA). Two paragraphs max.

Marketing Manager – Cybersecurity SaaS / TPRM / AI Marketing

Summary
FortifyData is seeking an experienced, hands-on Marketing Manager with a strong background in cybersecurity SaaS, Third-Party Risk Management (TPRM), AI-driven marketing, and Answer Engine Optimization (AEO).

This is not an entry-level or generalist marketing role. We are looking for a go-getter who can develop strategy and execute it with minimal supervision.

Required Experience
Candidates must have:
• 5+ years of B2B marketing experience in cybersecurity SaaS.
• Proven Answer Engine Optimization (AEO) experience, including optimizing content and brand visibility for ChatGPT, Google AI Overviews, Perplexity, Gemini, and other AI-driven search/answer platforms.
• Direct experience marketing cybersecurity SaaS products.
• Strong understanding of Third-Party Risk Management (TPRM) and vendor risk management.
• Experience marketing solutions related to Governance, Risk & Compliance (GRC).
• Understanding of government cybersecurity, risk, and compliance requirements and frameworks.
• Hands-on experience using AI for marketing, including content creation, SEO/AEO, lead generation, campaign optimization, competitive research, and marketing automation.
• Strong B2B demand-generation and lead-generation experience.
• Ability to independently develop and execute marketing campaigns that generate qualified pipeline, not simply traffic and impressions.
What You'll Be Responsible For
• Own and execute FortifyData's digital marketing strategy.
• Build FortifyData's visibility across Google and AI answer engines.
• Develop cybersecurity, TPRM, vendor risk, and GRC content.
• Create and manage campaigns targeting CISOs, security leaders, TPRM teams, risk professionals, compliance leaders, and government buyers.
• Generate qualified inbound leads and measurable sales pipeline.
• Develop competitive campaigns against established TPRM/security-rating platforms.
• Use AI tools aggressively to improve marketing productivity and campaign performance.
• Manage SEO, AEO, content, email, social media, webinars, and other demand-generation initiatives.
• Track performance and report on leads, conversions, opportunities, pipeline, CAC, and ROI.

Who We're Looking For
You are a self-starter and go-getter who doesn't wait to be told what to do. You identify opportunities, develop a plan, execute, measure the results, and continuously improve.

We are specifically interested in candidates who have already marketed cybersecurity, TPRM, GRC, or closely related B2B SaaS solutions.

Please do not apply if your experience is primarily general consumer marketing, social media management, or basic content creation.

When Applying

Please provide:
1. Cybersecurity SaaS companies/products you have marketed.
2. Your direct experience with TPRM/GRC.
3. Specific examples of your AEO strategy and results.
4. AI marketing tools you actively use and how you use them.
5. Examples of campaigns where you generated measurable qualified leads or sales pipeline.
6. Any experience marketing cybersecurity solutions to government/public-sector organizations.
Engagement: Contract / Fractional with potential for long-term engagement
Experience Level: Expert – 5+ years required

Kaalmo Care is looking for an experienced Care Marketing Specialist with proven experience attracting clients for domiciliary care, home care, elderly care, private care, or healthcare services in the UK.

We are not looking for a general marketer. We are specifically seeking someone who understands how families search for care services and has a track record of generating enquiries and converting them into care clients.

About Kaalmo Care
Kaalmo Care is a London-based platform connecting families with trusted, vetted independent carers who provide non-clinical support for older adults. We are focused on helping older people live independently while giving families confidence and peace of mind.

Our Priority
Our primary goal is to generate qualified enquiries from:

Families seeking elderly care support
Adult children arranging care for parents
Private-paying care clients
Older adults looking for companionship and support services
Community referrals

What We Need
The successful freelancer will:
Develop a client acquisition strategy
Generate qualified elderly care leads
Create and manage Facebook and Google advertising campaigns
Improve local search visibility and Google Business Profile rankings
Implement SEO strategies targeting local care searches
Create effective marketing content aimed at families and older adults
Identify referral opportunities within communities
Advise on partnership marketing opportunities
Track and optimise cost per lead and conversion rates

Required Experience (Essential)
Please only apply if you have experience marketing one or more of the following:
Home care agencies
Domiciliary care providers
Elderly care services
Healthcare providers
Care marketplaces
Senior living services
Community healthcare organisations
Applicants without relevant care sector experience are unlikely to be shortlisted.


Deliverables
During the first 90 days, we expect:

Marketing strategy and action plan
Lead generation campaigns launched
Monthly reporting dashboard
Recommendations to improve enquiries and conversions
Clear metrics on lead volume, cost per lead, and client acquisition

We are looking for an experienced Google Ads specialist with proven experience managing campaigns in the home services industry, specifically:

Plumbing
HVAC
Roofing

The ideal freelancer should have hands-on experience generating qualified leads and phone calls through Google Ads for at least one of these industries.

Requirements
Proven Google Ads experience with Plumbing, HVAC, or Roofing campaigns.
Strong understanding of local lead-generation and call-focused campaigns.
Experience with keyword research, negative keywords, location targeting, bidding, conversion tracking, and campaign optimization.
Ability to analyze campaign performance and reduce wasted ad spend.
Must be available for a brief meeting to discuss experience and strategy.

Loom Video Required With Your Proposal

Please include a fresh Loom video recorded at the time of your application showing a relevant Google Ads campaign that you currently manage or are authorized to demonstrate.

There is no need to record an introduction or interview video.

Simply open the Google Ads account and show:

An active Plumbing, HVAC, Roofing, or similar home-services campaign.
Refresh the Google Ads page during the recording.
Show the previous month's performance statistics.
Show the current month's performance statistics.
Briefly show relevant metrics such as spend, conversions/leads, cost per conversion, and campaign performance.

You may hide, blur, or exclude all confidential client information, including business names, account details, billing information, and other sensitive data.

Please only show accounts and campaign information that you are authorized to share.

Include the Loom link directly with your proposal.

As an AI Search Growth Manager, you'll be a key player in driving our clients' success across both SEO and GEO (Generative Engine Optimisation). You'll lead your own pod, a mini-team within the department that works alongside an SEO Executive, focused on delivering and ensuring the success of campaigns for a select group of clients. Working alongside other Growth Managers and directly with our Co-Director, plus closely with our Client Services Manager, your role will involve crafting and executing effective search strategies that cover traditional search engines and the growing world of AI-driven search, all aligned with our clients' goals. You'll also be responsible for nurturing strong client relationships. This role offers a perfect blend of technical expertise and leadership opportunities, making it a fantastic stepping stone for both personal and professional growth.

We are a lean PPC agency serving eCommerce and lead-generation brands. We are hiring a part-time Google Ads media buyer, starting with a dental lead-generation account, with scope to grow after a successful paid trial.

We need someone who can identify what matters, recommend exact changes, explain the evidence and carry approved work through implementation and follow-up. Your work should make account decisions easier for our team.

What you will own
- Monitor spend, pacing, lead volume and available lead-quality signals. Flag material risks with a recommended next step.
- Analyze search terms, keywords, campaign structure, targeting, ads and conversion measurement in the context of the business.
- Submit a short prioritized change queue with current state, exact proposed change, supporting data, risks and review criteria.
- Implement approved changes, check the result and keep a clear change log.
- Connect with the team on tracking, landing pages and lead handling; identify dependencies you cannot resolve yourself.
- Write concise weekly updates covering results, uncertainty, actions and decisions needed.

What makes you a fit
- Hands-on Google Ads lead-generation experience, ideally with local service or dental accounts. Explain your personal contribution to the examples you share.
- Sound judgment with incomplete data. You can distinguish platform conversions from qualified leads and historical patterns from current evidence.
- Reliable estimates, clear communication and self-review. You flag missing information and scope increases before the deadline or hour cap.
- Practical AI use is welcome. You verify facts, settings and proposed changes and remain accountable for the final work. Use [AI PPC] in the beginning of your cover letter, if a LLM is used to create.

How to apply
Please send:
(1) one redacted lead-generation work sample showing a decision you made and its result;
(2) one example of an AI-generated recommendation you corrected and how you verified it.
(3) an approval sheet example for client/agency review

Shortlisted candidates complete a brief reasoning screen, a short interview and a paid, limited-scope trial with one revision. The trial focuses on one campaign and a usable change request. No full account audit is required in your application.

Mobile App User Acquisition Manager, Marketplace App Targeting 200K Installs

We are scaling a newly launched consumer marketplace app for buying and selling pre owned goods, including jewelry, watches and luxury items. The app is live on iOS and Android. We are backed by a large national retail chain with physical store locations across the US and Latin America, which gives us an acquisition channel most app launches do not have.

We are looking for someone to own user acquisition and get us to 200,000 downloads, with retained users who actually transact rather than installs that churn in week one.

WHAT YOU WILL OWN

Paid user acquisition across Apple Search Ads, Google App Campaigns, Meta and TikTok. Full funnel, from channel mix and budget allocation through daily bid and creative management.

App Store Optimization on both stores. Title, subtitle, keyword field, screenshots, preview video, description, and a ratings and reviews strategy.

Attribution and measurement. Stand up or audit our mobile measurement partner setup, get SKAdNetwork and AdAttributionKit configured correctly for iOS, and make sure we can see cost per install, cost per registered user and cost per first transaction, by channel.

Creative testing at volume. You will brief and iterate on ad creative continuously. We can produce assets, but you drive what gets tested and what wins.

Retail to app conversion. We have physical stores and foot traffic. In store QR placement, point of sale prompts, receipt and packaging inserts, and staff referral mechanics are a major lever and we want someone who will actually build that channel rather than treat it as an afterthought.

Reporting. A weekly view of spend, installs, cost per install, day 1, day 7 and day 30 retention, and progress against the 200,000 target.

WHAT SUCCESS LOOKS LIKE

We are not paying for installs alone. An install that opens once and never returns costs us money and tells us nothing. Success is 200,000 downloads with retention and transaction rates you help define and then hit. If your answer to every problem is more budget, this is not a fit.

REQUIREMENTS

You have personally driven a consumer app past 100,000 installs and can talk through what the cost per install was, what it started at, and what you did to move it.

Hands on with Apple Search Ads and Google App Campaigns, not just managing an agency that ran them.

You have configured a mobile measurement partner such as AppsFlyer, Adjust, Branch or Singular, and you understand what changed for iOS attribution after ATT.

Comfortable with marketplace dynamics, specifically that buyer demand and seller supply have to grow together.

You report in plain numbers and you tell us when something is not working.

NICE TO HAVE

Marketplace, resale, or secondhand commerce experience. Luxury or high value goods categories. Experience with an app tied to a physical retail footprint. Spanish language capability, since part of our store network is in Latin America.

TO APPLY

Answer these three questions in your proposal. We will not review proposals that skip them.

Name an app you took past 100,000 installs. What was the channel mix, what was your blended cost per install, and what was day 7 retention?
For a two sided marketplace where inventory is still building, would you push installs hard now or pace them? Explain your reasoning.
What is the first thing you would want to see from us in week one before spending a dollar?

We move fast and we have decision makers directly involved, so you will not be waiting weeks for approvals.

Scope of Work & Responsibilities:
​GMB Ranking & Optimization: Implement advanced local SEO strategies to push our profiles to the top of the local map packs across our primary service regions in VA and NC.
​Image Geo-Tagging: Meticulously embed precise location metadata and geo-tags into all uploaded project photos to maximize local search relevance.
​Review Management: Monitor, manage, and craft professional, timely responses to all customer reviews to enhance trust and engagement signals.
​Strategic Posting: Regularly publish optimized GMB posts featuring high-ranking SEO and AI-driven keywords, paired with clean before-and-after detailing photos.
​Performance Tracking: Monitor insights, track keyword movements, and provide monthly summaries on map views, direction requests, and inbound leads.
​Requirements & Ideal Qualifications:
​Proven, verifiable portfolio of successfully ranking GMB profiles for service-based businesses.
​Deep expertise in local citation building, Google Maps optimization, and image geo-tagging workflows.
​Strong grasp of local SEO copywriting, incorporating AI and search-intent keywords naturally into posts.
​Familiarity with the mobile service or automotive/marine/ Aircraft industry is a strong plus.

We’re looking for an experienced Google Ads specialist to build and manage campaigns for our business.

We need someone who can understand our goals, create the right campaign structure, research high-intent keywords, and manage performance once everything is live. The focus is on generating profitable conversions rather than simply increasing traffic.

Responsibilities:
Build and launch Google Ads campaigns
Conduct keyword and competitor research
Write and test ad copy
Monitor search terms and eliminate wasted spend
Optimize bids, budgets, and targeting
Review conversion tracking and campaign data
Provide clear updates on performance and next steps

We’re looking for someone proactive who can take ownership of the account rather than waiting for instructions on every change.

Please include a couple of examples of Google Ads accounts you’ve managed and the results you achieved.

🚨 WE’RE HIRING: META ADS MEDIA BUYER

Revive Advertising is looking for a performance-focused Media Buyer to join our team.

We work primarily with service-based businesses, generating leads and booked appointments through Meta Ads.

Your role will include:
• Managing and optimising Meta campaigns
• Creating and launching new campaigns
• Developing new ad creatives and angles
• Constant creative and audience testing
• Monitoring CPL, lead quality and overall performance
• Scaling winning campaigns
• Identifying underperformers and fixing them fast
• Reporting key campaign issues and opportunities to the team

We’re looking for someone who understands direct-response advertising, not just how to press buttons inside Ads Manager.

You need to be proactive, analytical and constantly looking for ways to improve performance.

Experience running lead generation campaigns for local/service businesses is a big advantage.

📩 DM “MEDIA BUYER” with your experience, previous results and availability.

Google AdSense Approval Expert Needed

We are looking for an experienced Google AdSense expert who has successfully handled AdSense approvals and account-related issues.

- Must have hands-on experience getting websites/domains approved by Google AdSense.
- Experience with already AdSense-approved websites/domains is highly preferred.
- Need someone who can review our existing website and help us achieve AdSense approval.
- Strong knowledge of AdSense policies, rejection reasons, and duplicate publisher account issues.
- Good understanding of Google Ads and Google Ad Manager is required.
- Should be able to identify the exact issues and guide us on the required changes.
- Experience dealing with Google Support is a plus.
- Please share examples of AdSense approvals/issues you have successfully handled.

**Google Ads Specialist Needed for Kitchen & Renovation Company**

Emcab Kitchens is looking for an experienced Google Ads specialist to improve and manage our existing campaigns. Our main goal is to generate more qualified kitchen and cabinet leads—not simply clicks or low-quality form submissions.

We already have an active Google Ads account with more than one year of performance data. The selected freelancer will be expected to review the account, identify what is and is not working, and develop a clear strategy to improve lead quality and return on ad spend.

**Responsibilities:**

* Complete a full audit of our existing Google Ads account
* Review historical campaign and conversion data
* Improve campaign structure, keywords, match types and negative keywords
* Optimize ads, audiences, locations, bidding and budget allocation
* Review conversion tracking and lead-quality measurement
* Recommend improvements to our website and landing pages
* Manage and optimize campaigns on an ongoing basis
* Provide clear monthly reporting with practical recommendations

**Requirements:**

* Google Ads certified
* Level 2 or Top Rated/Vetted freelancer preferred
* Proven experience generating local service or home-improvement leads
* Knowledge of current Google Ads strategies, automation and AI tools
* Strong understanding of conversion tracking, GA4 and Google Tag Manager
* Must personally manage the account—we are not looking for an agency
* Able to communicate clearly and explain the strategy in plain language

Please include:

1. Your monthly management fee in Canadian dollars (CAD)
2. Examples of similar accounts you have managed
3. Results you achieved, including cost per lead and lead quality
4. How you would approach the first 30 days
5. Confirmation that you will personally perform the work

Our priority is finding a long-term partner who is proactive, transparent and focused on generating qualified sales opportunities for Emcab Kitchens.

We’re looking for a versatile Marketing Generalist who can handle a variety of marketing tasks, from research and strategy to execution.

Responsibilities
Conduct competitive, market, and product research
Manage and optimize Google Ads / AdWords
Manage Facebook/Meta Ads and other PPC channels
Assist with email marketing
Review and improve landing pages and conversion rates
Execute and test marketing campaigns
Assist with basic creative/design tasks when needed
Monitor campaign performance and identify opportunities for improvement

Requirements
Experience with PPC, Google Ads, and/or Meta Ads
Strong research and analytical skills
Good understanding of digital marketing and customer acquisition
Knowledge of landing pages, CRO, and conversion principles
Creative mindset — design skills, copywriting, CRO knowledge, or the ability to come up with creative marketing ideas
Proactive, resourceful, and able to work independently
Good English communication skills
Hindi-speaking preferred
I
MPORTANT – Availability
Must be available during PST hours, including mornings and evenings
Fast response times and quick turnaround are essential
Must be flexible and able to handle urgent tasks when needed
We need someone reliable who can move quickly without constant supervision

Who We’re Looking For

We’re looking for a marketing all-rounder who can do more than just PPC. Someone who can research a competitor, identify an opportunity, suggest an idea, and then help execute it.

Creativity, initiative, speed, and versatility are highly valued.

To Apply

Please provide:

A brief overview of your marketing experience
The marketing channels/tools you have experience with
Examples of relevant work or campaigns
Your availability during PST hours
Whether you speak Hindi

Media Buyer Needed for Google Search Ads & Meta Ads — Ongoing Agency Work

We are a growing digital marketing agency looking for an experienced Media Buyer to join us on an ongoing basis and manage paid advertising campaigns for our clients.

We are specifically looking for someone who is strong in both:

* Google Search Ads
* Meta Ads — Facebook & Instagram

For Google Ads, we prefer someone who is comfortable with manual bidding strategies and hands-on campaign management, rather than relying entirely on automated or Smart Bidding strategies.

What You’ll Be Responsible For

* Building and managing Google Search campaigns
* Keyword research and campaign structure
* Manual CPC / bidding optimization
* Search term analysis and negative keyword management
* Writing and testing ad copy
* Conversion tracking and campaign troubleshooting
* Building and managing Meta campaigns
* Audience research and targeting
* Creative testing
* Retargeting campaigns
* Budget allocation and ongoing optimization
* Reporting on leads, CPL, conversion rates, and overall campaign performance
* Identifying opportunities to improve landing pages, offers, or campaign funnels

You will not need to handle graphic design or website development.

Our agency already has:

* A dedicated graphic designer
* A web developer / landing page developer

We want the media buyer focused primarily on strategy, campaign execution, optimization, and performance.

Initial Trial Projects

We would like to start with a few existing/local service accounts:

1. Handyman Services / Bathroom Renovations
Google Search + potentially Meta lead generation.

2. Residential Cleaning Company
Google Search and Meta campaigns focused on generating qualified local cleaning leads.

3. Psychotherapist / Therapy Practice
Primarily Google Search Ads targeting high-intent searches for therapy services.

If the trial goes well, there will be an opportunity for consistent ongoing work across additional agency clients.

Who We’re Looking For

Ideally, you have experience advertising for local service businesses and lead generation accounts.

Please apply if you:

* Have strong Google Search Ads experience
* Understand manual bidding and campaign optimization
* Have hands-on Meta Ads experience
* Know how to evaluate lead quality, not just CPL
* Understand local lead generation
* Are comfortable managing multiple client accounts
* Can communicate clearly about what you’re changing and why
* Are proactive about identifying problems and opportunities

Experience with home services, cleaning businesses, contractors, healthcare, therapists, or similar local businesses is a major plus.

When Applying

Please include:

1. Your experience with Google Search Ads and Meta Ads
2. Examples of local lead generation accounts you’ve managed
3. Your experience with manual CPC / manual bidding strategies
4. Typical monthly ad spend you’ve managed
5. A few examples of results you’ve achieved — CPL, leads, conversion rate, etc.
6. What you normally review when taking over an existing Google Ads account

Please start your application with the words “Manual Search” so we know you’ve read the full posting.

We’re looking for someone we can build a long-term working relationship with as our agency continues to grow.

We are looking for an experienced Amazon PPC specialist to complete a one-time review of our advertising account.

The goal is to understand where ad spend is being wasted, which campaigns or keywords have growth potential, and what changes should be prioritized before we make further adjustments.

The audit should cover campaign structure, search terms, targeting, bids, budgets, placements, ACoS, TACoS, ROAS, and conversion performance.

We would like a short, practical summary of the main issues you find along with specific recommendations on what to pause, improve, test, or scale.

This is an audit only. No ongoing campaign management is required at this stage.

Job Title: Setup Google Search Ads & Simple Landing Page for Local Bobcat & Dump Trailer Business
Job Description:
I am an independent owner-operator looking for a qualified Google Ads and web automation freelancer to set up a high-efficiency local lead generation campaign for my business, Rwp Services inc (marketing locally under the catchy brand RWP Bobcat & Hauling).
I operate a 2021 Bobcat T450 compact track loader (skid steer bobcat), a 2014 Ford F-250 6.7L diesel, and a Big Tex 14LD electric dump trailer. I have a strict initial budget of roughly $10–$12 a day ($300–$350/month) and need this campaign built surgically to maximize every single dollar.
This is a one-time fixed-price setup project. A strict requirement of this job is a video hand-off and recorded screen-share walkthrough (e.g., zoom) teaching me exactly how to pause/unpause the campaign, add money, and navigate the basics, as I am not highly tech-savvy. I plan to structure this contract in sequential milestones as we go along so I can review progress.
Project Scope & Deliverables:
1. Mobile-First Single-Page Website Build:
Build a clean, fast, ultra-simple single-page landing page using an affordable platform (like Carrd or Wix etc)
The page must feature a highly visible header calling out local property owners: "RWP Bobcat & Hauling: We fill holes, deliver dirt, and haul away the trash."
Include huge, clickable buttons right at the top for smartphone users to "Click for free quote" etc
Create a simple, catchy quote form with a drop-down menu sorting what they need:
Option 1: Bobcat Tractor Work Only (Spread existing dirt/grading)
Option 2: Dump Trailer Material Delivery Only (Clean fill, rock, topsoil)
Option 3: Full-Service Delivery & Spreading Combo
Option 4: Trash & Debris Removal (Hand-Load or Tractor-Load)
Add a mandatory checkbox for communication preference ("Call me back" vs "Text message is best").
2. Zapier / Make Text Alert Automation:
Connect the landing page form to Zapier (free tier) so that the exact second a homeowner hits "Submit," a text message notification is instantly sent directly to my mobile phone with all of their details, location, and project type.
3. Google Ads Campaign Structure (3 Separate Nets):
Build one Search Campaign split into three distinct Ad Groups so my dump trailer stays busy even when tractor work is slow:
Ad Group 1: Bobcat Grading, Hole Filling, and Leveling.
Ad Group 2: Dump Trailer Trash, Construction Debris, and Junk Hauling.
Ad Group 3: Clean Fill Dirt / Material Delivery (4 to 5 yards).
Strict Ad Schedule: Program the campaign to run Monday through Sunday, splitting the day into peak windows: 9:00 AM to 1:00 PM and 5:00 PM to 8:30 PM. Ads must automatically pause outside these hours and turn off completely overnight to protect my budget.
Set up a highly optimized list of high-intent keywords with a Max CPC bid limit (approx. $5.50–$6.00 cap) alongside a robust list of Negative Keywords (e.g., "rental", "toy", "jobs") to block useless clicks.
4. Surgical Geographic Targeting (By Zip Code Only):
Do NOT target all of Broward and Palm Beach counties broadly. You must target strictly by the specific high-yield, large-lot zip codes I provide, including:
Palm Beach/Southern Blvd Corridor: Loxahatchee (33470), Loxahatchee Groves (33470), Westlake (33470, 33411), The Acreage (33411, 33412, 33470), Wellington (33414, 33449), Royal Palm Beach (33411), Jupiter Farms (33478), and Unincorporated WPB/Caloosa (33412, 33418).
Broward Large-Lot Zones: Southwest Ranches / Sunshine Ranches (33330, 33331, 33332), Davie (33324, 33325, 33328, 33330, 33331), Parkland (33067, 33076), West Pembroke Pines / US-27 (33029), and Miramar Ranches / Country Club Ranches (33023, 33025, 33027).
5. Training & Hand-off:
Provide a clear, short video recording and/or zoom call etc showing me how to open the Google Ads app on my Samsung phone to check spending, add funds, and flip the giant "Pause/Unpause" switch for vacations etc, also how to manage and or navigate thru any other apps or sites that I would need in order to maintain it myself
💡 Freelancer Input & Recommendations:
While I have laid out the core framework I am looking for based on my F-250, trailer, and Bobcat T450 setup, I am not a tech-savvy marketer. I welcome your professional expertise. If you use tools to analyze the local market and find a keyword I forgot, see a better way to structure the website buttons to get more texts, or have a specific local targeting suggestion I missed, please suggest it in your proposal. I am looking for a true partner to help get my business off the ground safely.
Application Questions (Please answer to be considered):
Can you explain your experience setting up Google Ads and automated landing pages for local trade, hauling, or bobcat(heavy equipment like skid steer)owner-operators if any?
How will you configure my campaign keywords and bid caps to ensure my strict $10–$12/day budget isn't instantly drained by low-intent or accidental clicks?
Are you comfortable delivering the final contract through milestones and recording a video walkthrough (Loom) to teach a non-tech-savvy operator how to manage the account?
Budget: One-time fixed fee (Please submit your best bid).

We are looking for a Google Ads specialist to own the Google Ads performance of our clients. You will be working with our own team, no client contact needed.

THE WORK

You take full ownership of the Google side for a number of our clients:

- Search (brand, non-brand, competitor)
- Performance Max and Shopping, including feed quality and asset supply
- YouTube / Demand Gen for prospecting
- Budget pacing, bidding strategy, search term and negative management, structural rebuilds where needed
- A short monthly account read-out to our team

We supply targets, creative (statics and video) and landing pages. Tell us what you need and it gets made. All our clients are already scaling fast on Meta with proven products and offers, but a Google Ads account that is undertilized.

ABOUT US

Vos Marketing is a performance marketing agency in Rotterdam working with Dutch DTC brands in the €1M - €20M range. We handle social ads media buying, creative strategy and email/retention in-house. Google is the one channel we'd rather hand to a dedicated specialist than build out internally, so we're looking for someone to own it long-term alongside our team.


WHAT WE ARE LOOKING FOR

- 3+ years on Google Ads for ecommerce specifically
- Experience with building out accounts from a €3k-€10k monthly spend on basic search or shopping to €10k - €30k monthly spend with complete account structures
- Strong on PMax and Shopping feeds, not just Search
- European timezone overlap for a few hours a day
- Direct communicator who says "this account is structured wrong" instead of optimising around the problem

COMPENSATION

We are looking for a long term team member to help out our team. Our preference is a fixed monthly fee per account + performance bonus. We'd start with one or two accounts and expand if it works on both sides.

TO APPLY

To apply, please send us the following information:

1. One to three mini cases: ecommerce accounts that you ran, your results and what you changed
2. Your preferred account structure for a growing ecommerce Google Ads account already scaling on Meta
3. Why this role is a good fit for you


We look forward to hearing from you!

I'm looking to work directly with an individual Google Ads specialist, not an agency or someone who will outsource the account to another team member.

We are an established Australian online gifting business specialising in live plant gifts and hampers.
We have a slightly different business model from a typical ecommerce store, as we serve two main customer groups:
1. Corporate & bulk customers – companies, schools, event organisers and organisations purchasing larger quantities for staff gifts, client gifts, events, conferences and Christmas gifting. These orders can range from around 20–50 units to several hundred and thousands may include custom branding.
2. Individual customers – customers purchasing one or a few gifts for occasions such as birthdays, thank you, sympathy, Christmas, etc.
We currently run Google Search, Performance Max.
Our current strategy is to increasingly use Search for higher-value corporate/bulk customers, while Performance Max primarily serves individual/ecommerce customers. However, we're looking for an experienced Google Ads specialist to independently review this strategy and recommend the best structure based on our existing account/data and changes in google.
Initial project:
I'd like you to audit our existing Google Ads account and review:
-Campaign and ad group structure
-Search keywords, match types and search terms
-Negative keyword strategy
-Search ads/RSAs
-Performance Max setup
-Shopping campaign performance
-Budget allocation and bidding
-Conversion tracking, including GA4, purchases and enquiry/contact conversions
-Landing page alignment
-Opportunities to improve corporate/bulk lead generation
-Strategy for the upcoming corporate Christmas and retail Christmas/Black Friday periods

If we're happy with the initial audit and recommendations, there is an opportunity for ongoing optimisation and management.

This milestone focuses on designing, structuring, and launching targeted Meta Ads (Facebook & Instagram) campaigns for Fixo, utilizing high-converting, hyper-realistic AI-generated video creatives to drive local lead generation in Northern Virginia (NOVA).

Scope of Deliverables:
1. AI Video Content Creation:

Production and editing of hyper-realistic AI-generated video ads tailored for local flooring and home improvement services.

Optimization of video formats, hooks, and calls-to-action (CTAs) specifically designed for Instagram Reels and Facebook feeds.

2. Meta Ads Campaign Strategy & Setup:

Complete structure and setup of ad campaigns targeting high-intent homeowners, real estate agents, and investors in Northern Virginia.

Audience segmentation based on location (Fairfax, Loudoun, Prince William), demographics, and home improvement interests.

3. Ad Launch, Tracking & Optimization:

Implementation of Meta Pixel / Conversions API tracking to accurately capture leads (instant quote traffic and inquiries).

Continuous monitoring, A/B testing of AI video creatives, and budget optimization to lower cost-per-lead (CPL).

Google Ads Specialist – Canadian Home Services / Lead Generation

Creative Dino Inc. is looking for an experienced Google Ads Specialist to support lead-generation campaigns for service-based businesses, particularly home services such as plumbing, HVAC, renovations and related local businesses.

We are especially interested in someone with proven experience in Canadian and/or US markets, ideally managing campaigns focused on generating qualified calls and leads within specific service areas.

Must Have
- Google Search Ads setup, management and optimization
- Keyword research, match types, negatives and search-term analysis
- Conversion and call tracking
- Location targeting and local lead-generation campaigns
- Smart Bidding and budget optimization
- Familiarity with Google Ads AI features, including AI Max for Search, automated assets and other AI-driven campaign features
- Understanding of when to use automation and when tighter manual controls are required
- Experience monitoring CPL, conversion rates, CPC and lead quality
- GA4 and Google Tag Manager familiarity
- Ability to clearly explain campaign changes and optimization decisions

Strong Plus:
- Previous experience with plumbing, HVAC or other home-service campaigns
- Canadian market experience
- Performance Max experience
- Meta Ads experience
- Landing-page / conversion optimization knowledge
- Experience working with agencies or multiple client accounts

We are looking for someone who understands how to use Google's AI capabilities intelligently, but who still applies strategic judgment rather than simply implementing automated recommendations.

Contract & Budget:
This is a freelance, project-based engagement expected to run for approximately 1–3 months.

The fixed price shown on this job post is for the first month only and is not the budget for the entire engagement.

The first-month milestone will cover campaign setup/review, optimization, tracking checks, ongoing monitoring and adjustments.

If the engagement continues, Months 2 and 3 will be set up as separate monthly milestones, with scope and pricing agreed based on campaign requirements and performance.

Current campaign ad spend is approximately CAD $1500/month.

Please apply with examples of relevant campaigns, including the industry, market, approximate ad spend, CPL/results and what you personally managed.

I’m looking for an experienced Google Ads specialist to manage and optimize a small Search campaign for a SaaS pre-launch over the next month.

The account and campaign are already set up, including GA4, GTM and conversion tracking. The current campaign targets the US and has a relatively small pre-launch budget.

I need someone to review and optimize:

bidding strategy and CPCs
keywords, match types and search terms
negative keywords
budget allocation and impression share
ad performance and conversion data

This is not a campaign build from scratch. I’m looking for hands-on optimization and strategic guidance during a short testing period.

Please include examples of Google Search campaigns you’ve managed for SaaS or lead generation, your hourly rate, and roughly how many hours you think this account would require over one month.

Thanks!

About the Role

We’re looking for a Performance Marketing Associate to join our growing marketing team and support the growth of our DTC and ecommerce channels.

This is a hands-on role for someone who understands that performance marketing is about more than simply launching campaigns. You’ll be involved in planning, launching, analysing and optimising paid campaigns, while looking for ways to improve acquisition, conversion and return on ad spend.

You’ll work closely with the Marketing Manager and wider marketing team, including creative, influencer and affiliate activity, helping turn strong creative, offers and campaigns into measurable commercial results.

Key Responsibilities
- Support the planning, launch and management of paid acquisition campaigns, primarily across Meta Ads.
- Manage day-to-day campaign performance, including optimisation, budget monitoring and scaling.
- Monitor key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate and revenue.
- Analyse campaign and ecommerce data to identify opportunities, issues and areas for improvement.
- Test different audiences, creatives, messaging, offers and campaign structures to identify what drives the strongest results.
- Work closely with the creative team to develop and iterate performance-focused ad creatives.
- Provide clear feedback on creative performance and identify opportunities for further testing.
- Support the development of a structured testing and optimisation process.
- Support promotional campaigns, product launches and seasonal campaigns across key markets.
- Work with the Marketing Manager to align paid campaigns with wider marketing activity, including organic, influencer and affiliate campaigns.
- Prepare regular performance updates and help turn data into clear insights and recommendations.
- Stay up to date with paid media platforms, ecommerce advertising and performance marketing best practices.

What We’re Looking For
- Previous experience in performance marketing, paid media or growth marketing, ideally within a DTC or ecommerce environment.
- Hands-on experience with Google and Meta Ads Manager.
- A good understanding of ecommerce customer acquisition and the DTC funnel.
- Comfortable working with performance data and using it to inform decisions.
- Experience with creative, audience or campaign testing.
- Commercially minded, with an interest in understanding how marketing activity contributes to revenue and profitability.
- Able to look at performance data and understand not just what is happening, but why.
- Strong attention to detail and an analytical approach to problem-solving.
- Comfortable working independently while knowing when to seek guidance or collaborate with the wider team.
- Strong communication skills and the ability to work effectively with creative and marketing teams.
Experience with home appliances, consumer electronics or another physical product/ecommerce category would be highly valuable.

Nice to Have
- Experience with TikTok Ads, Google Ads or other paid media platforms.
- Experience working with Shopify or another ecommerce platform.
- Understanding of tracking, attribution and conversion tracking.
- Experience working with creative teams on performance-led advertising.
- Experience with Amazon, affiliate or influencer marketing.
- Experience working across international markets, particularly the US and UK.

The Ideal Candidate

- You’re hands-on, commercially minded and curious. You enjoy looking at the numbers, understanding what is working and finding ways to improve it.

- You don’t need to know everything from day one, but you should be someone who is comfortable getting into the detail, asking questions, testing ideas and learning from performance data.

- You understand that successful ecommerce advertising requires a balance of creative, data, testing and optimisation, and you’re excited to work closely with the Marketing Manager and wider team to help drive growth.

- Most importantly, you’re proactive, analytical and willing to take ownership of your work while working collaboratively with the wider marketing team.