Optimize SEO Keyword Research with Vollna

# Freelance SEO & GEO Expert

We’re looking for a **Freelance SEO & GEO Expert** to grow the organic visibility of a fast-growing B2B AI/SaaS company across both traditional search engines and AI platforms.

### What You’ll Do

* Own and execute our **SEO & GEO strategy**.
* Improve rankings for high-intent B2B keywords.
* Optimize content for **Google and AI search/answer engines** such as ChatGPT, Perplexity, and Gemini.
* Lead keyword research, content optimization, internal linking, and technical SEO.
* Build high-quality backlinks and improve domain authority.
* Identify competitor keyword, content, and authority gaps.
* Track organic traffic, rankings, AI visibility, backlinks, and conversions.
* Work with our content and engineering teams to implement improvements.

### What We’re Looking For

* Proven SEO experience, ideally with **B2B SaaS or technology companies**.
* Strong understanding of **SEO, GEO, technical SEO, and link building**.
* Experience improving both organic rankings and qualified traffic.
* Familiarity with how brands and content surface in **LLM and AI-generated answers**.
* Data-driven, highly autonomous, and focused on measurable results.

**Type:** Freelance / Contract
**Location:** Remote

Please apply with examples of SEO/GEO work and measurable results you’ve achieved.

We're a UK digital marketing agency working mainly with automotive and trades businesses - garages, tyre shops, dealerships and similar local service businesses. We're looking for an SEO freelancer to help improve organic visibility across our client base.

What the work involves:
*Carrying out SEO audits on individual client websites and Google Business Profiles etc
*Producing clear, prioritised recommendations we can share with clients
*Delivering the agreed fixes and improvements over the following weeks and months
*Ongoing on-page work, local SEO, GBP optimisation, technical housekeeping and content recommendations

This is not deep, technical, enterprise-level SEO. It's practical local SEO for small businesses, getting the fundamentals right and steadily improving rankings and traffic in their local area.

Who we're looking for:
*Comfortable switching between multiple clients in different locations, often in the same week
*Strong on local SEO and Google Business Profile optimisation
*Able to explain findings in plain English - reports go to business owners, not marketers
*Reliable on turnaround times and communication
*Experience with UK local businesses is a must, automotive/trades experience even better

How this will work:
We'll start with one or two clients so we can both see how we work together. Volume will be limited at the beginning. Once we're confident in the quality and consistency of the work, we'll bring you into more accounts across the portfolio - this has the potential to become steady, long-term ongoing work.

To apply:
Please tell us briefly about your experience with local SEO, share one or two examples of local businesses you've improved rankings for, and let us know your hourly rate or how you prefer to price audits and ongoing work.

We’re looking for a WordPress specialist with basic SEO and copywriting experience to help us build a large library of SEO-optimized location landing pages within an existing custom WordPress CMS.

This is a high-volume, multi-week project.

Our internal team has established the website, CMS structure and page templates. We need people who can work efficiently within that system to research the right search terms, write clear location-specific copy, and build optimized pages at scale.

What You’ll Build

Landing pages will target parking-related searches across several location types, including:

* Cities
* Neighborhoods and districts
* Destinations and attractions
* Sports and entertainment venues
* Airports
* Other high-value parking locations

What You’ll Do

You’ll be responsible for creating landing pages within our custom WordPress CMS using established templates, components, and content requirements.

Work will include:

* Researching relevant keywords and search terms for each location
* Writing concise, useful, SEO-friendly copy for each landing page
* Creating and formatting pages in WordPress using established templates
* Implementing proper heading structure and on-page SEO
* Writing title tags and meta descriptions
* Optimizing URLs, internal links, image alt text, and other basic SEO elements
* Connecting relevant parking locations and dynamic content
* Performing QA before publishing
* Following an efficient and repeatable page-production process
* Flagging opportunities to make the CMS or page-building workflow more efficient

What We’re Looking For

You should have experience with:

* WordPress
* Building and editing pages within an existing CMS
* Keyword research
* SEO copywriting
* On-page SEO
* Local SEO or location-based content
* Efficient, repeatable page-production workflows
* Strong attention to detail

You do not need to be an advanced SEO strategist or senior WordPress developer. Our internal team will own the broader SEO strategy, analytics, and long-term optimization.

Experience with location-based websites, marketplaces, directories, travel, hospitality, parking, or large-scale landing page projects is a plus.

Important: This Is a High-Volume Project

We expect to build thousands of pages over the next several weeks.

This is not a project where every page will be designed from scratch. We are creating a scalable library of landing pages using established templates and content structures.

We anticipate a typical landing page will take approximately 10-15 minutes to complete once you are familiar with the CMS and workflow.

Because of the volume, we may hire multiple freelancers and divide the workload based on availability, quality, and production speed.

Once the initial page library is built, a full-time internal team member will take over ongoing content management, SEO strategy, analytics, and performance optimization.

When applying, please include:

1. Examples of WordPress landing pages or websites you’ve worked on, especially any location-based landing pages.
2. A brief summary of your experience with keyword research, SEO copywriting, and on-page SEO.
3. Your weekly availability.

We are looking for reliable freelancers who can work quickly, follow established guidelines, maintain quality across a high volume of pages, and become an extension of our marketing and web teams for the duration of the project.

We are looking for an experienced SEO specialist to manage and improve the organic visibility of two established UK footwear websites:
1. Oscar William Shoemakers – handmade, bespoke and made-to-order shoes
2. Euston Shoemakers – shoe repairs, shoe care products, footwear and related services in London
Our main objective is to increase our visibility on Google Search and Google Maps, improve rankings for relevant keywords, increase qualified website traffic and generate more enquiries and sales.
Both businesses are based around Great Portland Street / Fitzrovia, London, so strong experience with UK Local SEO and London-based businesses is very important.
Scope of Work
We would like the SEO expert to initially carry out a complete audit of both websites and then provide and implement a clear SEO strategy.
The work should include:
• Full technical SEO audit
• Website SEO health check
• Keyword research for both businesses
• Competitor research
• Local London keyword research
• On-page SEO optimisation
• Page titles and meta descriptions
• H1, H2 and content structure optimisation
• Product and collection page SEO
• Internal linking improvements
• Image SEO and ALT tags
• URL structure review
• Website speed and Core Web Vitals review
• Mobile SEO
• Schema markup / structured data
• Google Search Console review
• Google Analytics review and setup where required
• Google Business Profile optimisation
• Local SEO and Google Maps ranking strategy
• Local citations / business directories
• Backlink strategy and quality link building
• Duplicate content checks
• Broken link checks
• Indexing and sitemap review
• Monthly SEO reporting
Oscar William Shoemakers
We want to rank strongly for searches relating to areas such as:
• Handmade shoes London
• Bespoke shoes London
• Made to order shoes London
• Handmade men's shoes
• Bespoke men's shoes
• Handmade shoemaker London
• Custom made shoes London
• Luxury men's shoes London
• Made to measure shoes
• Handmade leather shoes
We also want to build strong rankings for individual shoe categories including:
Oxford shoes, Derby shoes, Brogues, Loafers, Chelsea boots, Monk straps, Chukka boots and Made-to-Order footwear.
Euston Shoemakers
The objective for this website is very strong local search visibility.
Important searches include:
• Shoe repair London
• Shoe repairs near me
• Cobbler London
• Cobbler Fitzrovia
• Shoe repair Fitzrovia
• Shoe repair Great Portland Street
• Shoe repair Regent's Park
• Shoe repair Warren Street
• Same day shoe repair London
• Luxury shoe repair London
• Designer shoe repair London
• Boot repair London
• Heel repair London
• Sole replacement London
• Vibram sole replacement London
We want customers searching around Fitzrovia, Great Portland Street, Regent's Park, Marylebone, Oxford Circus and Central London to be able to find us easily.
What We Expect From the Freelancer
Please do not apply if your service is only automated SEO reports.
We want somebody who can identify problems, explain what needs to be changed and actually implement the improvements.
You should have proven experience with:
• Shopify SEO
• Ecommerce SEO
• Local SEO
• Google Business Profile
• Google Search Console
• Google Analytics
• Technical SEO
• Keyword research
• Content optimisation
• Link building
• UK businesses
Experience in footwear, fashion, luxury products, retail or local service businesses would be an advantage.
When Applying
Please include:
1. Examples of websites you have successfully improved.
2. Examples of Google ranking improvements you achieved.
3. Experience with Shopify SEO.
4. Experience with Local SEO and Google Maps.
5. Your proposed approach for the first 30, 60 and 90 days.
6. What SEO tools you use.
7. Whether you personally carry out the work or outsource it.
8. Your monthly fee.
9. Approximately how many hours per month you would dedicate to our two websites.
Important
We are looking for a long-term SEO partner, not someone for a one-off project.
The right person may work with us continuously to improve rankings, traffic, local visibility, enquiries and online sales.

Please answer the following questions
What would you do in the first 30 days for both websites?
A good answer should mention technical audit, Search Console, indexing, keyword research, competitor analysis, on-page fixes, Google Business Profile and local SEO. Be careful if they mainly talk about backlinks.
How would you approach Oscar William differently from Euston Shoemakers?
They should understand these are two different SEO strategies: Oscar William is more ecommerce/product/brand SEO, while Euston Shoes needs very strong local SEO for London and “near me” searches.
Can you show me 2–3 websites where you improved Google rankings? What keywords improved, and over what period?
Ask for actual examples, not vague statements like “I increased traffic by 300%.”
What would you do to improve our Google Maps / Google Business Profile rankings?
Look for answers involving correct categories, services, location relevance, reviews, local citations, website landing pages, NAP consistency, photos, posts and local authority—not just “add keywords.”
What Shopify SEO problems do you normally look for?
A strong person should mention things like duplicate URLs, canonical tags, collection/product indexing, internal links, redirects, page speed, structured data, product descriptions, meta data and crawl/indexation issues.
How do you decide which keywords we should target?
They should consider search intent, competition, commercial value, location, current rankings and realistic opportunities—not only search volume.
How do you build backlinks? Please give examples.
Avoid anyone offering “500 backlinks,” PBNs, automated links or cheap directory packages. You want relevant, genuine links from reputable sites, suppliers, industry publications, local businesses and credible directories.
Will you actually make the SEO changes, or only tell us what needs changing?
For your case, I would strongly prefer someone who can implement most changes directly in Shopify rather than sending your developer a 50-page report every month.
What will your monthly report show?
Ask them to report at least: Google clicks, impressions, keyword positions, organic traffic, enquiries/sales, Google Maps visibility, completed work and the next month's priorities.
What results do you realistically expect after 3 and 6 months?
Be suspicious of anyone guaranteeing “Page 1 in 30 days.” A good SEO expert will explain that some improvements can happen quickly, but competitive rankings normally build gradually.

I need a freelancer to improve my website's performance and visibility through Google SEO. The work includes analyzing the current site, identifying optimization opportunities, and implementing changes that help increase organic traffic. I’m looking for someone who can work part-time and communicate clearly throughout the project. Please share relevant experience and examples of past SEO work.

We are looking for an experienced eBay Listings Expert to create, optimize, and manage product listings. The ideal candidate should have strong knowledge of eBay SEO, titles, descriptions, item specifics, pricing, and listing optimization to improve visibility and sales.

Requirements:

eBay listing creation & optimization
eBay SEO & keyword research
Product data management
Strong attention to detail
Previous eBay experience required

Previous eBay experience is required.

We need help improving an existing website to attract more organic traffic and generate more leads. The work includes reviewing the current site, identifying opportunities to strengthen search visibility, and implementing practical improvements that support better rankings and lead generation. We’re also looking for guidance on optimizing Google Ads to improve performance and efficiency. Please share relevant experience with website SEO and paid search campaigns.

We are looking for an experienced Wix SEO specialist to optimize our existing website.

Our website is already designed, written, and live. We are not looking for a redesign. We need someone who can work within Wix and make sure the site's SEO settings and on-page optimization are properly completed.

Scope of Work

We need assistance with:

Completing the Wix SEO setup
Keyword research based on our services and target audience
Selecting primary and secondary keywords for each page
Optimizing SEO page titles
Writing and optimizing meta descriptions
Reviewing H1, H2, and page heading structure
Optimizing URL slugs where appropriate
Adding image alt text where needed
Reviewing internal linking between pages
Optimizing service pages for search visibility
Reviewing Wix technical SEO settings
Connecting or reviewing Google Search Console and Google Business Profile integration, if applicable
Submitting or reviewing the site's sitemap and indexing
Identifying any SEO issues that could affect visibility
Providing recommendations for future SEO content/blog topics

Our services include areas such as:

Integrative wellness
Psychotherapy
Couples and relationship therapy
Clinical hypnotherapy
Transpersonal hypnotherapy
Somatic and nervous system practices
Spiritual integration and wellness
Life transitions and identity support
Clinical supervision and professional development

We would especially like someone who understands SEO for therapy, mental health, wellness, holistic health, or professional service businesses.

Ideal Freelancer

You should have:

Strong experience with Wix SEO
Experience performing keyword research
Understanding of local and service-based SEO
Experience optimizing existing websites rather than simply building new ones
Ability to explain recommendations clearly
Attention to both SEO performance and maintaining the tone and integrity of existing website copy

Please include examples of Wix websites you have optimized and briefly explain what you would review first when beginning SEO work on an existing Wix website.

Our goal is to build a strong SEO foundation so that people searching for the services we provide can more easily find us online.

We’re looking for an experienced Social Media Manager with strong Local SEO and Online Reputation Management skills to help improve our online presence, increase local visibility, and build a strong, trustworthy brand reputation.
Responsibilities:
Manage and maintain social media profiles consistently
Create engaging, professional social media content
Develop and implement a social media growth strategy
Optimize Google Business Profile for better local visibility
Perform local keyword and competitor research
Improve local search rankings and online visibility
Build and maintain local citations and business listings
Monitor online reviews, ratings, and brand mentions
Respond professionally to customer reviews when needed
Help improve overall online reputation and customer trust
Identify opportunities to increase local engagement and leads
Provide regular reports on social media, SEO, and reputation performance
Requirements:
Proven experience in Social Media Management
Strong knowledge of Local SEO and Google Business Profile
Experience with Online Reputation Management
Understanding of local keywords, citations, and competitor research
Excellent communication and attention to detail
Ability to create and execute a clear strategy
Experience with tools such as Google Business Profile, Google Analytics/Search Console, and SEO tools is a plus
To Apply:
Please share a few examples of your previous Social Media, Local SEO, or Reputation Management work, along with a brief explanation of how you would improve a local business’s online presence.
We’re looking for someone reliable, strategic, and interested in a long-term working relationship.

SEO Analyst — Boost Rankings on Google, Bing & AI Search (Recruiting Firm)

Category: SEO Type: Hourly or fixed-price, ongoing (part-time) Experience level: Intermediate to Expert

About the project

Gateway Recruiting (gatewayrecruiting.com) is a specialized recruiting and staffing firm serving two niche markets: Medical Device/MedTech and Trade Compliance/Global Trade. We publish original content, including a 16-year-running annual Trade Compliance Salary Survey.

We want to be the first name that shows up — in traditional search and in AI answers — when a hiring manager searches for a MedTech or trade compliance recruiter.

What you'll do
Audit & strategy — Technical, on-page, and content audit of gatewayrecruiting.com. Deliver a prioritized 90-day action plan with keyword targets for both niches.
On-site optimization — Implement fixes directly: title tags, meta descriptions, headers, internal linking, schema markup (Organization, LocalBusiness, FAQ, Article), page speed, mobile, sitemap/robots, Search Console and Bing Webmaster Tools setup.
Content — Recommend and optimize service pages, location pages, and blog/resource topics that rank. Repurpose existing assets (salary survey, industry insights) into ranking pages.
Backlinks — Execute a white-hat link-building campaign: industry directories, MedTech/trade-compliance publications, guest posts, podcasts, HARO-style placements. No PBNs, no paid link farms.
AI search visibility (AEO/GEO) — Optimize so our brand and content get cited by ChatGPT, Claude, Perplexity, Google AI Overviews, and Bing Copilot. Structured data, entity consistency, citable stats, llms.txt, and third-party mentions AI models pull from.
Google Ads — Build and manage a lean, high-intent search campaign. Keyword research, negative keywords, ad copy, landing page recommendations, conversion tracking, and monthly budget optimization. Modest starting budget with room to scale on proven ROI.
Reporting — Monthly one-page report: rankings, organic traffic, leads/inquiries, backlinks acquired, AI citation checks, and ad performance with cost per lead.
Requirements
3+ years hands-on SEO with documented ranking improvements — send 2–3 case studies with before/after numbers
Proficient in GA4, Google Search Console, Bing Webmaster Tools, and one of Ahrefs / SEMrush / Moz
Google Ads experience (certification a plus)
Demonstrated experience with AI/LLM search optimization
Comfortable implementing changes directly on the site (WordPress) — not just handing over recommendations
B2B or professional/staffing services experience preferred
Clear written English and weekly written updates
To apply

Please include:

Two or three quick observations about what's holding gatewayrecruiting.com back today
Two case studies with measurable results
Your rate and estimated hours per month
Tools you use and whether subscription costs are included in your rate

Do not send a generic proposal — applications that don't reference our site or our two niches will be passed over.

Terms
Start with a paid 2-week audit + action plan. Strong work converts to an ongoing monthly engagement.
Google Ads spend is billed separately from your fee.

I’m looking for an SEO expert to monitor my progress and provide personalized advice to help me grow. This role will act as a regular auditor and consultant, reviewing my work, identifying areas for improvement, and offering clear, actionable recommendations. I need someone who can stay engaged over time, check my progress consistently, and guide me with expert-level insights. Please apply only if you have proven experience in SEO consulting and can provide ongoing support with clear, practical guidance.

Hello!
I am looking for a few different things:

1. SEO on my website/google. I use square space for my website. Maybe this includes google ads? I'm not sure? Just need to make sure we're optimized the best we can.

2. Meta ads for a few things:

1. I need to find an experienced stylist that wants to come work in my area. But when I choose an audience, to have a cosmetology license is being discriminatory. so I need to reach hair dressers. THIS IS A TOP PRIORITY. I WANT TO FIND THIS ASAP.

2. General ads for finding new customers/clients

3. retargeting ads. If they click on our stuff, I want to follow them and show them more of our stuff (however that works).


I am very active on social media, creating content (domanisalonandspa) watertown, wi

I’m a residential remodeling contractor focusing on bathrooms and kitchens. I need help setting up and managing, Google, Facebook and Instagram lead gen campaigns in my local area. Initial setup and testing may take more hours. Ongoing work is reducing to a few hours a week for optimization and reporting. Responsibilities include setting up and managing Meta Business Suite, creating and testing multiple ads using my project photos and videos, writing and testing copy and offers, setting up lead forms and or landing page integrations, tracking and reporting on cost per qualified lead, pausing poor performers, testing new creative when needed, and providing short weekly summaries of results. Metrics that matter are qualified leads, cost per lead, appointments and sales. Not just clicks or likes. Ideal candidates should have experience maximizing and increasing business with local service businesses like remodeling, roofing, HVAC, plumbing, and they need to be comfortable with collaborating and explaining what they’re doing.

I’m looking for an experienced SEO and website specialist to improve my local beauty and wellness business website, increase its visibility on Google, and help generate more local client inquiries and bookings. The ideal freelancer should be able to assess the current site, identify key improvements, and implement practical changes that support local search performance and lead generation.

We’re looking for an experienced SEO + GEO (Generative Engine Optimization) Specialist to work with us on ongoing client projects.

You’ll work on:

* Technical & on-page SEO
* Keyword research & competitor analysis
* GSC & GA4 analysis
* Content optimization & internal linking
* Schema / structured data
* AI search visibility across ChatGPT, Gemini, Perplexity & Google AI
* GEO strategy, AI citations & brand/entity visibility
* SEO/GEO audits and actionable recommendations

Must have:

* 3+ years hands-on SEO experience
* Strong technical SEO knowledge
* Practical **GEO/AI SEO** experience
* Experience with Ahrefs/Semrush, GSC & GA4
* Ability to independently audit and execute
* Agency/multi-client experience is a plus

Please include:

* Years of SEO + GEO experience
* Tools you use
* 2–3 relevant projects
* One example of how you've improved a website's AI search visibility

Location: Remote (Eastern Time Zone preferred)
Job Type: Full-Time
Reports To: SEO Manager
________________________________________
About Cherry Bekaert

Cherry Bekaert is a nationally recognized accounting, advisory, and digital consulting firm that helps middle-market businesses grow and thrive.

As search continues to evolve, we are expanding our SEO program to include a dedicated focus on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-powered search visibility. We're seeking an SEO/AEO/GEO Specialist to help increase our visibility across both traditional search engines and emerging AI-driven discovery platforms.
________________________________________
Position Summary

The SEO/AEO/GEO Specialist will support and execute initiatives that improve how Cherry Bekaert's content is discovered, understood, cited, and recommended across traditional search engines, answer engines, and AI-powered search experiences.

Working closely with the SEO Manager and broader marketing team, this individual will help evolve our SEO program to ensure content performs effectively across both traditional and AI-driven search environments. While the role has a strong focus on AEO and GEO, it is fundamentally rooted in SEO and will support broader organic growth initiatives.

The ideal candidate combines strong SEO expertise with an understanding of how AI platforms retrieve, interpret, and surface information. They are analytical, proactive, and passionate about staying ahead of industry changes.

Success in this role will be measured by improvements in organic visibility, AI citations, answer engine presence, brand mentions, content discoverability, and contributions to lead generation and business growth.
________________________________________
Key Responsibilities

AEO / GEO Strategy & Execution

• Execute Cherry Bekaert's AEO and GEO roadmap in alignment with broader SEO and digital marketing objectives.
• Incorporate AI visibility tactics into existing SEO strategies and workflows.
• Evaluate and improve how content is surfaced, summarized, cited, and recommended across AI-powered search experiences, including Google AI Overviews, AI Mode, ChatGPT, Claude, Gemini, Perplexity, and Microsoft Copilot.
• Stay current on developments in generative search, AI-driven discovery, and evolving search engine features, translating complex updates into actionable recommendations.
• Educate internal stakeholders on AI-related search trends, opportunities, and potential risks.

Content & Entity Optimization

• Optimize website content to improve visibility and retrieval by both traditional search engines and large language models.
• Assist with content structuring, information architecture, and natural language optimization to improve machine readability and AI comprehension.
• Recommend and implement technical enhancements, including structured data, schema markup, metadata improvements, and internal linking strategies.
• Develop and strengthen Cherry Bekaert's entity presence across first-party and third-party sources, ensuring consistency and authority signals that support AI visibility.
• Identify opportunities to improve brand presence across authoritative publications, industry directories, business profiles, and other digital sources that influence AI-generated responses.

AI Visibility & Performance Measurement

• Monitor and evaluate content performance across AI-powered search platforms and generative search experiences.
• Track AI citations, brand mentions, answer engine visibility, share of voice, sentiment, and other emerging GEO metrics.
• Develop reporting frameworks and KPIs to measure the impact of AI visibility initiatives.
• Analyze performance data and provide recommendations for continuous improvement.
• Support efforts to connect AI visibility metrics to lead attribution, engagement, and business outcomes.

SEO Support

• Conduct keyword research, competitive analysis, and opportunity assessments that support both traditional search and AI-driven discovery.
• Assist with on-page optimization, technical SEO audits, and website improvement initiatives.
• Collaborate on content strategies designed to drive qualified traffic, visibility, and conversions.
• Contribute to monthly reporting, cross-functional initiatives, and broader SEO team objectives.
• Partner closely with the SEO team to ensure GEO and AEO initiatives complement and strengthen ongoing SEO efforts.

Local Search & Authority Building

• Support local SEO initiatives, including Google Business Profile optimization, citation management, and location page enhancements.
• Identify opportunities to strengthen visibility and authority within local and industry-specific search ecosystems.
________________________________________
Qualifications

Required

• 4+ years of hands-on SEO experience, preferably within B2B, professional services, consulting, financial services, or related industries.
• Demonstrated experience improving organic search performance through content optimization, technical SEO, and strategic SEO initiatives.
• Proven experience with AEO, GEO, AI search optimization, or related search visibility initiatives.
• Experience with AI visibility tracking platforms such as Gauge, Profound, Otterly, or similar tools.
• Strong understanding of how traditional search engines and large language models retrieve, interpret, rank, and cite content.
• Proficiency with SEMrush, Google Search Console, Google Analytics 4, and Screaming Frog.
• Strong keyword research, demand analysis, and content strategy skills.
• Hands-on experience implementing structured data and schema markup.
• Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.

Preferred

• Experience working with professional services firms, accounting firms, consulting organizations, law firms, or other expertise-driven businesses.
• Experience with entity SEO, knowledge graph optimization, and digital authority building.
• Experience measuring AI referral traffic, AI-assisted conversions, and emerging search attribution models.
• Understanding of UX and content design principles that support both human users and machine readability.

Bonus Qualifications

• Experience optimizing Google Business Profiles and local search visibility.

For Upwork, I’d make it more professional, specific about the deliverable, and designed to filter out generic SEO applicants.

**Upwork title:**
**YouTube SEO Expert Needed to Optimize Ecommerce Videos — Paid Test**

I’m looking for an experienced YouTube SEO specialist to help improve the performance of my YouTube channel.

My niche is ecommerce and reselling, with content focused on Amazon selling, retail and online arbitrage, Amazon Influencer, Walmart, and interviews/conversations with successful ecommerce sellers.

I believe the underlying content is strong, but many videos are getting significantly fewer views than I believe they should.

I’m currently revamping my thumbnails and overall video packaging. I’m now looking for someone who can specifically help improve the SEO and discoverability of my existing videos.

For this project, I want to start with ONE existing video as a paid test.

I’m looking for someone who can:

• Research relevant keywords and search opportunities
• Optimize/recommend the video title
• Optimize the description
• Recommend tags and other relevant metadata
• Analyze competing videos and search results
• Identify opportunities to improve YouTube search visibility
• Explain what you changed and why

I am NOT looking for someone to simply run my video through an SEO tool and add a list of keywords.

I want someone who understands YouTube, can research my niche, evaluate the competition, and make strategic recommendations based on the specific video.

When applying, please include examples of YouTube channels or videos you’ve optimized and, if possible, measurable results from your work.

Please also briefly explain how you would approach optimizing an existing YouTube video that has strong content but is currently underperforming.

If the test goes well, there is potential for additional work across my existing video library and future uploads.

We are a growing digital marketing agency looking for a highly experienced Google Ads and Meta Ads specialist to work with us on an ongoing basis managing and optimizing client campaigns.

This is NOT an entry-level position and we are not looking for someone who simply knows how to set up campaigns.

We need someone who understands performance marketing, lead generation, tracking, attribution, conversion optimization, and how paid advertising integrates with GoHighLevel (GHL).

A large portion of our business is focused on service-based businesses and professional services, including law firms, where leads can be extremely valuable and advertising costs can be significant.

What You'll Be Responsible For
Google Ads

1. Build, manage, and optimize Google Search campaigns

2. Performance Max campaign experience

3. Keyword research and high-intent keyword targeting

4. Negative keyword management

5. Search term analysis

6. Match-type strategy

7. Bid strategy and budget optimization

8. Geographic targeting

9. Ad copy and asset testing

10. Landing page/conversion recommendations

11. Call-focused lead generation

12. Conversion tracking and attribution

13. Google Tag Manager and GA4

14. GCLID tracking

15. Troubleshooting inaccurate or missing conversions

16. Identifying wasted spend, bot traffic, spam leads, and poor-quality traffic

17. Improving cost per qualified lead—not simply generating more conversions

Meta Ads

1. Facebook and Instagram campaign management

2. Lead generation campaigns

3. Landing-page conversion campaigns

4. Meta Pixel and Conversions API knowledge

5. Custom audiences and retargeting

6. Creative and copy testing

7. Campaign scaling

8. Lead-quality optimization

9. Proper tracking and attribution

GoHighLevel Experience Is REQUIRED
You must have hands-on experience working with GoHighLevel (GHL).

You should understand how paid advertising connects with GHL, including:

1. GHL forms and landing pages

2. Pipelines and opportunities

3. Workflows and automations

4. Lead source attribution

5. UTM parameters

6. GCLID capture

7. Google Ads conversion tracking

8. Facebook/Meta lead integration

9. Call tracking

10. Phone numbers

11. LeadConnector

12. CRM attribution

13. Offline conversion tracking

14. Tracking leads from initial click through phone call/form submission and ultimately into qualified leads and clients

We want to be able to answer a very simple question for our clients:

"Where did this lead come from, and did it turn into actual business?"

If you only understand Google Ads or Meta Ads but do not understand the CRM/tracking side, this position probably isn't the right fit.

Minimum Requirements
We are specifically looking for someone with:

1. 90%+ Upwork Job Success Score — preferably 95%+
2. Significant verified Upwork earnings and work history
3. Expert-level Google Ads experience
4. Strong Meta Ads experience
5. Proven lead-generation experience
6. Strong GoHighLevel experience
7. Google Tag Manager experience
8. GA4 experience
9. Conversion tracking and attribution experience
10. Excellent analytical and troubleshooting skills
11. Strong written and spoken English
12. Ability to clearly explain what is happening inside an account
13. Ability to work independently and proactively identify problems

Experience managing legal, medical, home services, or other high-CPC/high-value lead generation campaigns is a major plus.

What We DON'T Want

We are not looking for someone who:

1. "Sets and forgets" campaigns
2. Relies entirely on Google's automated recommendations
3. Reports vanity metrics without analyzing lead quality
4. Cannot troubleshoot conversion tracking
5. Doesn't understand GHL
6. Manages so many accounts that ours receive little attention
7. Outsources the work to someone else without telling us

We need someone who can actually think through the account, identify problems, test solutions, and explain why they are making changes.

To Apply
Please answer ALL of the following questions in your proposal:

1. How many years have you actively managed Google Ads?

2. Approximately how much monthly Google Ads spend do you currently manage?

3. What is the largest monthly ad budget you've personally managed?

4. What experience do you have with law firms or other high-CPC lead-generation businesses?

5. Describe your experience with GoHighLevel.

6. Have you configured Google Ads conversion tracking inside GHL?

7. Have you worked with GCLID capture and offline conversion tracking?

8. Have you configured Meta Pixel and/or Conversions API with GHL?

9. How do you determine whether a Google Ads lead actually became a qualified lead or client?

10. Give us an example of a poorly performing campaign you inherited and what you did to improve it.

11. Please include screenshots or case studies showing actual campaign results where possible. Client-identifying information can be removed.

Also begin your proposal with the words:

"GHL + PPC"

This lets us know you actually read the entire posting.

Long-Term Opportunity
We are not looking for a one-time freelancer.

We are looking for someone who can become a long-term paid media partner for our agency as we continue adding accounts.

If you are extremely knowledgeable about Google Ads, Meta Ads, tracking, attribution, and GoHighLevel—and you take ownership of campaign performance—we would like to hear from you.

I need a freelancer to review my website and identify design and content gaps that are holding it back. The work includes assessing the current user experience, recommending improvements to layout, messaging, and overall presentation, and identifying areas where the content can be strengthened. I also need practical SEO recommendations to improve visibility and attract more relevant traffic. This is a small accountancy practice, so the freelancer should understand how to present services clearly and professionally. Please share relevant examples of similar website reviews or SEO work.

Looking for a great marketing experts. Work will be given after reviewing previous results and feedbacks.

We are looking for an experienced Amazon Listing Optimization Specialist to improve our product listings for better visibility, keyword rankings, and conversions. The work includes keyword research, SEO-optimized titles, bullet points, descriptions, backend search terms, and overall listing optimization. Thank you

I’m launching a new Etsy shop focused on personalized digital products in astrology, numerology, astrocartography, compatibility, and self-discovery. I need help setting up the shop and preparing the first 10–15 listings. Scope includes shop branding and banner, Canva listing images and templates, Etsy SEO for titles, tags, and descriptions, product pricing and listing structure, About/FAQ sections, and buyer personalization instructions. Products include astrocartography readings, numerology reports, birth chart readings, compatibility reports, and year-ahead forecasts. Please share examples of Etsy shops or listings you’ve worked on and explain what you would include for a 10–15 listing launch.

We need a freelancer to manage SEO, Google Ads, and analytics for a WooCommerce/WordPress site. The work includes improving search visibility, optimizing campaigns, tracking performance, and providing clear recommendations based on results. You should be comfortable working independently, communicating progress, and helping improve site performance over time. This is a long-term role for someone who can take ownership of digital marketing efforts and support ongoing growth. Fluent English required.

We need an expert to lead on-page SEO and semantic search optimization for a growing website. You will audit existing content, identify optimization opportunities, improve page structure, and strengthen keyword targeting for better search visibility. The role also includes optimizing content for search intent, improving internal linking, and supporting ongoing performance tracking. This is a long-term engagement for someone who can shape SEO strategy, execute improvements, and help the site rank stronger in competitive search environments.

I need high-quality, relevant link-building for our websites.

What we need:
1. High-quality backlinks from HQ sites
2. Competitor Backlinks
3. All types of links to create a good mix
4. We can take follow and nofollow (max 20%)
5. No spam/no subdomain
6. Blog Commenting, Bookmarking, Genuine Profile Creation, Business Listing, Image Sharing, Video Sharing, Infographic Posting, Q/A, Article Submission, Link exchange/insertion, Forum Post accepted, Linkbait
Each of the links will be checked before payment.

Note: Don't ask or send us your SEO packages, we are looking for individual activities rather than a package.

It will be an ongoing job.

We can discuss more if you are the right candidate.

Please provide a sample.

Note: All the payments will be made via Upwork only.

The linking website should not be spam, Google Indexed websites only, DA/DR 30+, Unique text

Backlink Specialist - SEO Backlink Specialist / Link Building Outreach Specialist

About the Role
Rise Peak Digital is a growing SEO and digital marketing agency managing SEO campaigns across multiple industries. We are looking for an experienced Backlink Specialist to support our off-page SEO efforts and help secure high-quality, relevant backlinks for our clients.

This is not a role focused on buying bulk links or submitting websites to low-quality directories. We are looking for someone who understands modern link building and can identify, evaluate, and secure relevant backlink opportunities that support long-term SEO growth.

The ideal candidate should be comfortable working across multiple client campaigns, following backlink strategies, managing outreach, and maintaining accurate reporting.

Responsibilities
🔹 Link Prospecting & Research
- Research and identify relevant, high-quality backlink opportunities.
- Evaluate websites based on relevance, authority, traffic, quality, and overall SEO value.
- Identify opportunities such as guest posts, niche edits, resource pages, partnerships, and other legitimate link-building strategies.
- Build and maintain organized prospect lists for multiple client campaigns.

🔹 Outreach & Relationship Building
- Conduct personalized outreach to relevant websites and publishers.
- Communicate with website owners and editors to secure backlink opportunities.
- Follow up on outreach campaigns and maintain professional communication.
- Build relationships that can lead to ongoing link-building opportunities.

🔹 Link Quality & SEO Review
- Evaluate potential backlinks to ensure they meet quality standards.
- Avoid spammy, irrelevant, or low-quality websites.
- Ensure anchor text is natural and aligned with the client's SEO strategy.
- Review placement opportunities to ensure links are contextually relevant.

🔹 Reporting & Organization
- Track outreach, negotiations, secured links, and live placements.
- Maintain accurate backlink documentation.
- Verify that acquired backlinks are live and correctly implemented.
- Report completed work and link acquisition progress clearly.

Requirements
- Proven experience in SEO link building and backlink acquisition.
- Strong understanding of off-page SEO and backlink quality.
- Experience with link prospecting and outreach.
- Ability to evaluate websites beyond simple DA/DR metrics.
- Understanding of anchor text strategy and contextual relevance.
- Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.
- Strong written English and communication skills.
- Highly organized and able to manage multiple campaigns simultaneously.
- Ability to follow established processes and reporting requirements.

Bonus Qualifications
- Experience working in an SEO agency.
- Existing relationships with publishers or website owners.
- Experience with HARO/Connectively-style digital PR opportunities.
- Experience managing guest posting campaigns.
- Familiarity with Google Sheets and backlink tracking systems.

To Apply
Please include:
- A summary of your backlink/link-building experience.
- Examples of link-building campaigns you have worked on.
- The strategies you typically use to acquire backlinks.
- The SEO tools you regularly use.
- Your availability and estimated weekly capacity.
- Your proposed hourly rate.

We are looking for a web design and SEO professional (or agency) to redesign a website for a lead generation agency with the following main goals in mind:

1) UI / UX revamp
2) Increase in organic traffic and generation of leads (gathering more emails, user contact forms, calls / meetings scheduled, and other high intent actions)
3) Creation of an interactive portal for existing clients, with a dashboard to report on marketing performance metrics (through integration and data analytics with HubSpot)

The ideal project will ensure the website is redesigned with ease of navigation and interactivity in mind. The overall timeline until completion of the website would be 8-10 weeks, and would entail multiple rounds of feedback. Project milestones will be discussed in detail with prospective applicants.

We invite all applicants to provide representative examples of projects completed, and to not "lead with price" but rather to focus on encompassing all requirements outlined in the project posting, and ideating a good quality solution.

I run a relatively new Etsy shop with approximately 37 listings, including digital operational templates and a smaller number of print-on-demand products.

I am looking for an experienced Etsy specialist to independently audit the shop and identify why listings are receiving limited traffic/sales.

I am particularly interested in:

Etsy search intent and positioning
titles, tags and categories
mobile-first thumbnails
listing images and conversion
digital vs POD product positioning
pricing
shop/category structure

I already use internal tools to analyze and optimize listings, so I am not looking for generic Etsy SEO advice or bulk keyword generation. I want an independent specialist who can identify specific problems and explain recommendations using evidence.

Please include:

examples of Etsy shops/listings you have improved;
how you would diagnose this shop before making changes;
what you would deliver;
your fixed price for an initial audit/test.

Do not contact me outside Upwork.

I’m looking for an experienced SEO specialist to audit a local appliance repair website that has lost a significant amount of organic traffic after Google algorithm updates.

I need someone who can find the actual reason for the traffic/ranking decline and create a clear plan to recover it.

What I need analyzed:
Google Search Console data before vs. after the traffic drop
Keyword and ranking losses
Pages that lost traffic
Crawled but not indexed pages
Service + location pages
Content quality and duplication
Keyword cannibalization
Internal linking
Technical SEO, canonicals, redirects, sitemap
Local SEO
Competitors that are gaining rankings
Possible impact from Google updates
Backlinks and overall site structure
Deliverables:
SEO audit
Root-cause analysis
List of priority issues
Pages/content that need improvement, consolidation, or removal
Technical SEO recommendations
Competitor analysis
Prioritized recovery plan: High / Medium / Low

I’m not looking for a generic Ahrefs/Semrush report. I want someone who can analyze the actual data and explain what happened, why it happened, and what we should do next.

To apply, please answer:
Have you recovered a website after a Google algorithm update?
What SEO tools do you use?
What is your hourly rate or fixed price for this audit?

There is potential for ongoing SEO work if the audit and strategy are strong.

We’re looking for an SEO/AEO specialist to create content that is likely to be cited by AI search engines like ChatGPT. You’ll research high-intent topics, identify citation opportunities, and build content that aligns with AI search behavior. The ideal freelancer can improve visibility, increase citation potential, and help position our content as a reliable source for AI-driven search results.

We need a freelancer to quickly diagnose and fix local SEO issues for a home services business. The work includes reviewing current local search performance, identifying ranking barriers, and implementing practical fixes to improve visibility in local search results. You should be able to assess the current setup, recommend targeted improvements, and help strengthen local presence so the business can attract more nearby customers. Please share relevant experience with local SEO and examples of similar projects.