SEO Keyword Research Freelance Jobs

We are seeking an experienced digital marketing professional to help revitalize a client's declining Meta Ads account. Your primary responsibility will be to conduct a comprehensive audit of the current account structure, identify inefficiencies, and recommend prioritized actions to enhance performance. The ideal candidate will possess a strong understanding of Meta Ads, metrics analysis, and strategic planning. If you have a proven track record of successfully turning around ad accounts, we want to hear from you!

Skills: Google Ads, SEO Keyword Research, Search Engine Optimization, Google Analytics, On-Page SEO

We are seeking an experienced SEO and Google Tag Manager (GTM) specialist to enhance our online visibility and drive traffic to our website. Your primary goal will be to implement effective SEO strategies and optimize GTM to increase app installations. If you have a strong background in digital marketing, data analysis, and conversion optimization, we would love to hear from you. Please provide examples of past successes in similar roles.

Skills: Google Analytics, Google Ads, Search Engine Optimization, SEO Keyword Research, Google Tag Manager

Our Webflow website is seeing some low organic traffic and we suscpect it has something to do with the back-end. We are looking for someone to do an SEO Audit or a health check of the website and fix any issues.

Our website is https://www.leadsimple.com/ - we're mainly looking to get an idea of what this would involve (how many hours, the cost, time, effort, resources).

Please let me know what website health checks you've performed in the past and how did site performance change after your implementation.

Thanks!

Skills: Search Engine Optimization, SEO Audit, SEO Keyword Research, SEO Performance, Google Analytics

Dear Freelancers,

I am looking for an experienced freelancer to go over my WooCommerce store in order to develop and implement an on-page SEO strategy for organic traffic growth.

Thanks for your applications!

Skills: SEO Keyword Research, Search Engine Optimization, On-Page SEO, Organic Traffic Growth

We are seeking a skilled freelancer/agency to help launch a comprehensive branding campaign for brand agecny business that aim to require clients through our funnel thats starts as branding mini course to a branding workshops and to brand campaign strategy services. The primary goal is to establish authority in our niche and effectively promote our offerings. The ideal candidate should have experience in creating and executing branding campaigns, particularly in service-based industries. Responsibilities include market research, content creation, social media management and paid campaign management, and analytics tracking to measure success. Your expertise will help us build a strong brand presence and drive service sales. We would like to spend time building authority organically/paid and then running ads for conversion

Skills: Marketing Strategy, Social Media Marketing, Search Engine Optimization, Internet Marketing, SEO Keyword Research, Content Writing, Lead Generation, Social Media Advertising, B2B Marketing, Social Media Content, Email Communication, LinkedIn Lead Generation, LinkedIn Marketing, Blog Writing, Article Writing, Campaign Management, Campaign Setup, Campaign Optimization, Social Media Content Creation

I am seeking an experienced SEO specialist to optimize my Shopify website to improve organic search visibility and increase sales. Currently, my site does not appear in Google searches unless the exact URL is entered. The right candidate will conduct keyword research, on-page and off-page SEO optimization, and provide a strategy to enhance website traffic. If you have a proven track record of elevating Shopify stores in search rankings, I want to hear from you!

Skills: Search Engine Optimization, SEO Keyword Research, Google Analytics, Organic Traffic Growth, SEO Backlinking

I have a fully built e-commerce website that I now need to do SEO for. I need someone who can assist with this so we can start gaining clients and they can purchase from our online store.

Skills: SEO Keyword Research, Search Engine Optimization, SEO Backlinking, Google Analytics, Organic Traffic Growth, SEO Performance, WordPress, SEO Audit

Looking for an experienced Amazon PPC expert to conduct in-depth keyword research and set up a highly optimized PPC campaign for a single product. The ideal candidate should have a proven track record in Amazon keyword research, campaign creation, and driving results.

Key Deliverables:

Comprehensive keyword research for the product.
PPC campaign setup (Sponsored Products, Sponsored Brands, etc.).

Experience with tools like Helium 10 or Data Dive is a plus. Please share examples of past successful campaigns and relevant certifications.

Skills: SEO Keyword Research, Amazon Webstore, Amazon PPC, PPC Campaign Setup & Management, Google Ads, Search Engine Optimization, Pay Per Click Advertising, Google Analytics

We are seeking a detail-oriented site audit specialist who has access to Semrush and can generate comprehensive site audit reports. The ideal candidate should be proficient in interpreting audit results and providing actionable insights to improve website performance. Your expertise will help us identify SEO issues, track keyword rankings, and optimize our content strategy. If you are experienced in using Semrush and can deliver detailed reports, we want to hear from you!

Skills: Search Engine Optimization, SEO Keyword Research, Google Analytics, SEO Audit, On-Page SEO

I'm seeking a full service video editor for my finance and investment youtube channel who can produce 10-20 minutes video daily (7 videos per week) inclusive of scripts, voice over, all footage required for editing and SEO Optimisation – Optimising titles, descriptions, and tags for YouTube..

My goal is to emulate the production style used in these videos :
https://youtu.be/eOYSS02TuqY?si=maPRebgmKw18fMhE
https://www.youtube.com/@Johnsmoneyadventures
https://www.youtube.com/@TheSwedishInvestor/videos
https://www.youtube.com/@Johnsmoneyadventures/videos
youtube.com/channel/UCYyqGqI-bpzGpo5DBtUcJQA?sub_confirmation=1

The ideal candidate should have prior experience working on YouTube automation channels with proven success. They must possess in-depth knowledge of YouTube guidelines, copyright regulations, and fair use policies. Strong video editing skills, access to stock footage platforms, and familiarity with tools like VidIQ or TubeBuddy are essential. Additionally, the videos produced should meet all requirements for monetisation.

Expectations:
You will have access to channel analytics and audience insights, allowing you to analyze data and determine the best times to post. However, it is mandatory to upload at least one video per day to the channel.

Budget is $126 per 7 videos

Please provide a sample work along with your application.

Thank you.

Skills: Video Editing, Search Engine Optimization, Animation, SEO Keyword Research

My agency is looking for an SEO manager. We are not looking to work with other agencies so if you're associated with one on UpWork you will be disqualified.

We are content marketers first, so show me you can rank pages. If your idea of SEO is alt tags and sitespeed, this won't be a good fit.

Your priority will be to share with our content marketers new ideas, based on keyword research, and outline how we can outrank competition. Brand new pages and blogs will be created based on your recommendations.

You should be able to communicate effectively your recommendations, your reasoning for making the recommendations, and projected results.

Technical SEO, keyword research, and ability to find low hanging fruit is essential.

Depending on your rate, 3-4 hours a week is the starting point. We will work with the client to expand upon your hours and allow you to deliver more work, if we are satisfied with the way you conduct business.

Requirements:
Ability to communicate clearly
Dedication to meet project deadlines in a timely manner
Write “I am a human” at the top of your proposal
Attention to details
Willingness to sign an NDA
Timezone does not matter, but must have a couple of hours to dedicate to Eastern office hours (9am-5pm EST)
Depending on workload, weekly or daily video call check-ins may be required.

** NEXT STEPS **

Send relevant examples of your work.

End your message with “Cheers” so that I know you have read the entire project description.

Skills: WordPress, Search Engine Optimization, Marketing Audit, On-Page SEO, Off-Page SEO, B2B Marketing

Location: Remote

About the Brand:
We are a high-vibration jewelry brand specializing in energetically charged, transformative pieces crafted to elevate our customers' lives. Our collections feature premium designs, integrating spirituality and practical elegance. We serve global audiences, with key markets in the US, UK, Australia, Singapore, Hong Kong, and Bali.

Position Summary:
We are seeking a skilled SEO & Google Ads Specialist to boost our online visibility, drive qualified traffic, and maximize conversions. You will manage both organic search efforts and paid Google Ads campaigns to ensure a holistic, data-driven approach to our digital marketing.

Key Responsibilities:

SEO Strategy & Execution:
Design and implement an SEO strategy tailored to global markets, focusing on the US, UK, Australia, Singapore, Hong Kong, and Bali.
Conduct keyword research, optimize for high-intent searches, and implement both short- and long-tail keyword strategies.
Perform detailed website audits and optimize content, metadata, and internal linking for improved rankings.
Collaborate with content creators to develop blog articles, guides, and optimized product descriptions.

Google Ads Management:
Develop and manage high-performing Google Ads campaigns, including Search, Display, Shopping, and Remarketing.
Research and identify target keywords for paid search campaigns.
Create compelling ad copy, visuals, and landing pages to maximize conversions.
Monitor campaign performance and optimize bidding strategies, audience targeting, and ad placements.

On-Page & Technical SEO:
Address on-page SEO improvements, including site speed, mobile optimization, and user experience.
Ensure the website adheres to Google’s best practices, resolving technical SEO issues like crawl errors and duplicate content.

Off-Page SEO & Link Building:
Develop and execute a link-building strategy, focusing on quality backlinks from relevant, high-authority sites.
Collaborate with influencers, bloggers, and partners to grow off-site presence in target markets.

Analytics & Reporting:
Track and analyze key metrics using Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs).
Provide regular reports on SEO and Google Ads performance, highlighting key insights and actionable improvements.
Set and track KPIs for organic and paid traffic, conversions, and ROI.

Market-Specific Strategies:
Adapt SEO and Google Ads strategies to cultural nuances and search behaviors in target markets.
Leverage local SEO techniques, such as optimizing for localized search terms and Google My Business listings where applicable.

Qualifications:
Proven experience in SEO and Google Ads management, preferably in the luxury or e-commerce industry.
Expertise in Google Ads campaign management, including creating and optimizing Shopping and Remarketing campaigns.
Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz) and analytics platforms (Google Analytics, Search Console).
Familiarity with Shopify or other e-commerce platforms is a strong plus.
Strong analytical skills with the ability to interpret data and provide actionable recommendations.
Understanding of international SEO best practices and advertising strategies for global audiences.
Creative problem-solving skills and a results-oriented mindset.

What We Offer:
Competitive salary and performance-based bonuses.
Opportunity to work with a purpose-driven, luxury brand.
Flexible, remote working environment.
Professional growth opportunities in SEO, PPC, and digital marketing.

Join Us in Creating Transformative Luxury
If you’re passionate about SEO, Google Ads, and e-commerce marketing, we’d love to hear from

Skills: Google Ads, SEO Keyword Research, Google Analytics

We are seeking a Local SEO expert for our Google business profile optimize. Also we need a Online Reputation Management specialist for our Trustpilot business rating manage. If you have a proven track recod of success on this platfrom we would love to hear from you

Skills: SEO Backlinking, On-Page SEO, SEO Audit, Off-Page SEO, SEO Keyword Research, Search Engine Optimization, Organic Traffic Growth, Google My Business Optimization

seo optimiztion for website, need ongoing assistance with site.

Skills: Search Engine Optimization, SEO Keyword Research, SEO Audit, Organic Traffic Growth, On-Page SEO

!!NOTE!!:
Please DONT contact me using whatsapp, social media, email, etc. YOUR MESSAGE WONT BE READ. Contact only by upwork, dont waste your time.

Description:
Hi Team.
I have two websites:
-JuegosDigitales.com.co
-JuegosDigitalesColombia.com.co

Both site are exactly the same, its 100% a copy between them. Both are hosted in the same Hosting.
need to improve my SEO, fixed some issues in google console, fixed the sitemap xml and other features that can help me.
Also want to add Google inmy ecommerce in order to show my products in the shoping google tap.

in summary fixed google search console to improve my SEO.

Skills: Search Engine Optimization, Google Analytics, On-Page SEO, SEO Keyword Research, SEO Performance

I am looking for a skilled freelancer to conduct a thorough competitor analysis of my industry rivals. The ideal candidate will evaluate their websites, focusing on key aspects such as messaging, color schemes, design elements, and overall user experience. Your insights will play a crucial role in refining my own website strategy. Please provide a detailed report highlighting strengths and weaknesses of competitors along with actionable recommendations for improvement.

Skills: SEO Keyword Research, Google Analytics, Search Engine Optimization, Competitive Analysis, SEO Backlinking

We are looking for a talented and experienced SEO expert to join our team on a freelance basis. The ideal candidate should have a strong background in search engine optimization, specifically with hands-on experience using **Surfer SEO** to create, optimize, and analyze content.

What We Need:
- Someone who understands the nuances of on-page and off-page SEO.
- Expertise in Surfer SEO to analyze and optimize content for improved rankings.
- Ability to conduct keyword research, analyze competitors, and develop actionable strategies.
- Experience creating and optimizing content briefs using Surfer SEO to maximize potential rankings.
- Knowledge of current SEO trends and best practices.

Responsibilities:
- Use Surfer SEO to audit and improve our existing website content.
- Develop content briefs for new articles and pages that align with SEO goals.
- Monitor and analyze SEO performance using Surfer and other tools.
- Provide actionable insights and implement SEO strategies for on-page optimization.
- Collaborate with our content team to ensure SEO best practices are followed in all content creation.

Requirements:
- Proven experience with Surfer SEO (please provide examples of past work).
- Solid understanding of SEO tools such as Google Analytics, SEMrush, Ahrefs, or similar.
- Excellent communication skills and attention to detail.
- Ability to deliver high-quality work on time.
- Prior experience working on content-heavy websites is a plus.

Please send us:
1. A brief introduction about yourself and your experience with Surfer SEO.
2. Links to examples of your work (case studies, optimized pages, or content briefs).
3. Your hourly rate or project-based pricing.
4. Any certifications or credentials related to SEO (optional but preferred).

Skills: Search Engine Optimization, SEO Keyword Research, Google Analytics

We are looking for a freelancer to create engaging and SEO-optimized product listings for our TikTok Shop. The role involves writing creative product descriptions, uploading high-quality images and videos, and selecting the right categories and tags to boost visibility. Experience with TikTok Shop and e-commerce is a must.

Requirements:

Experience with TikTok Shop product listings
Strong writing and SEO skills
Ability to upload and optimize product images and videos
Familiarity with e-commerce platforms
If you’re skilled in creating eye-catching product listings for TikTok, we’d love to work with you!

Skills: SEO Keyword Research, Marketing Strategy, Product Listings, Social Media Marketing, Data Entry, WordPress, Content Writing, Search Engine Optimization, Shopify

Important: German language skills on the conversational level are mandatory!

We are seeking an experienced Content Manager for our E-commerce platform with a strong background in SEO and content creation. The ideal candidate will understand the e-commerce landscape and be responsible for developing engaging content to drive traffic and boost sales.

Key responsibilities include crafting product descriptions, writing blog posts, and collaborating with the marketing team to ensure content aligns with our strategy and SEO best practices. You will conduct keyword research, implement on-page SEO, and stay updated on digital marketing trends.

Additionally, you will monitor content performance using analytics tools, tracking metrics like organic traffic and conversion rates to refine our content strategy. A creative mindset and attention to detail are essential for producing error-free content that resonates with our audience.

Experience with content management systems, social media, and email marketing tools is a plus. If you have a proven track record in content management and a passion for e-commerce, we want to hear from you!

Join us to elevate our E-commerce platform’s content. Submit your application today!

Skills: Search Engine Optimization, SEO Keyword Research, Content Writing, Social Media Marketing, SEO Writing

I'm looking for a trustworthy and detail-focused product listing expert to help manage and optimize the listings for my Shopify dropshipping store. You will be importing products from AliExpress using the Poky app, ensuring listings are well-written and properly formatted, and that product images are edited using tools like Canva. This is a great long-term opportunity for someone who takes pride in being efficient and detail-oriented.
Key Responsibilities:
Import products from AliExpress to our store via the Poky app.
Create clear, professional product titles and descriptions.
Use the provided template in Canva to edit product images.
Ensure all listings are properly categorized and formatted.
Use ChatGPT to help create or improve product descriptions when needed.
Requirements:
Fluent in English (writing, reading, and speaking).
Experience as a Shopify product listing expert, with a solid understanding of Shopify and dropshipping.
Experience with the Poky app for product imports.
Skilled in Canva for image editing.
Proficient in using ChatGPT for generating product descriptions.
Ability to work independently and meet deadlines.
If you're an experienced Shopify product listing expert with dropshipping knowledge, this is a great long-term opportunity to join our team!

Skills: Shopify, Data Entry, Shopify Templates, Search Engine Optimization, Web Development, SEO Keyword Research, Product Listings, Web Design, Graphic Design

I am seeking an SEO specialist to help improve the visibility of a personal name in Google search results. The goal is to populate the first two pages of Google with relevant content associated with this name. The ideal candidate will have experience in optimizing search rankings and creating effective strategies for personal branding. If you have a proven track record in SEO and can deliver results quickly, I would love to hear from you!

Skills: SEO Keyword Research, Search Engine Optimization, Google Analytics, Organic Traffic Growth, SEO Backlinking

We are seeking a skilled Shopify expert to elevate our jewelry store through exceptional Shopify Website Design and optimized Product Listings. The ideal candidate will have experience in creating visually appealing websites, conducting SEO Keyword Research and implementing Search Engine Optimization (SEO) strategies to maximize conversion rates and improve search rankings.
Key Responsibilities:
Apply proven SEO strategies to improve search visibility.
Incorporate custom features and apps to improve functionality.
Design visually engaging Shopify layouts with seamless navigation.
Optimize Product Listings with compelling descriptions and SEO keywords.
Utilize ChatGPT for generating content and enhancing product descriptions.
Requirements:
Expertise in Shopify Website Design and Product Listings.
Strong understanding of Search Engine Optimization techniques.

Skills: Shopify, Product Listings, Data Entry, Dropshipping, AliExpress, Magento, Search Engine Optimization, Graphic Design, Content Writing, Adobe Photoshop

We're seeking a skilled digital marketing specialist to significantly increase traffic to our website. The ideal candidate will have a deep understanding of SEO, content marketing, and social media strategies. You should be able to analyze current traffic sources and implement effective tactics to drive more visitors to our site. If you have a proven track record of boosting website traffic, we would love to hear from you!

Skills: Search Engine Optimization, SEO Keyword Research, WordPress, Google Analytics, Web Development

We are an online sex toys store seeking an experienced professional to set up a Google Ads campaign. The focus will be on effectively integrating the major keyword 'Sex toys' to maximize our reach and conversions. The ideal candidate should have a thorough understanding of online advertising strategies, targeted keyword optimization, and ad performance analysis. If you have a proven track record in creating successful Google Ads campaigns for e-commerce, we want to hear from you!

Skills: Google Ads, PPC Campaign Setup & Management, Google Analytics, Pay Per Click Advertising, SEO Keyword Research

www.buildteam.com

We are looking for an SEO Expert to perform the following tasks:

1. Technical SEO Audit
• Perform full SEO audit
• Specify on-page action points for our developer (PHP) to implement
• Liaise with developer as required during implementation and resolve any questions or issues they may have. Ensure the SEO audit recommendations are correctly implemented.
• Set up GA4 tracking codes for Key Events (CTA conversions) and fully test to ensure they are working
• Google Search Console Indexation - check current indexation and adjust to ensure critical pages are indexed and visibility is improved.

2. Keyword Research
a. Perform detailed keyword research
b. Perform Detailed Competitor Analysis - focusing on their top 10–20 non-branded keywords. We will provide you with the list of key competitors.

3. Content Improvement
a. Blog article map creation
b. Content improvement
c. Page improvement + Navigation improvements
d. Content Gap Audit - Identify keywords our competitors rank for that we currently do not - highlight content gaps and develop strategies to address them.
e. Cluster Article Creation – Define topics for interconnected articles based on high-value keywords
f. Article template creation – create 10 detailed article templates with clear instructions for our writer
g. Setup SEO tracking for ongoing performance monitoring

As stated above - you will be working with our PHP developer to implement the on-page changes. We also have a Blog writer in place - who will write the articles based on your brief and technical instructions.

We expect the above deliverables to be completed within 4-6 weeks. When all are the tasks are complete we can then discuss :
- ongoing SEO consultancy to enhance organic traffic
- performance tracking and reporting
- toxic backlink analysis
- implementation of link-building campaign

If you have any questions, please ask. Thank you for your interest.

Dan


www.buildteam.com

Skills: SEO Keyword Research, Search Engine Optimization, Organic Traffic Growth, On-Page SEO, SEO Performance, SEO Audit

I am seeking a skilled Wix expert to assist with setting up anchor links on my existing website. This task involves linking anchor points to ensure smooth navigation between sections of the website.

Skills: Search Engine Optimization, HTML, Landing Page, Web Design, SEO Keyword Research, Web Development, WordPress, Graphic Design, Shopify, Wix

We are seeking an experienced SEO specialist to optimize our local website built on Beaver Builder and WordPress. The project includes creating a comprehensive SEO strategy to achieve first-page Google rankings. Additionally, we plan to mirror this strategy across five other domain names. The ideal candidate will have a proven track record of driving organic traffic and improving search engine rankings. If you have the skills and experience required to elevate our online presence, we would love to hear from you.

Skills: SEO Backlinking, Organic Traffic Growth, On-Page SEO, SEO Keyword Research

We are looking for an experienced SEO/SMO professional to implement our Gold Package plan to enhance website visibility and social media performance.

Scope of Work:

On-Page SEO Activities
Business keyword research.
Website initial technical analysis.
Competitor analysis.
Robot.txt optimization.
Google Analytics account setup and code implementation.
XML sitemap creation for Google.
HTML sitemap creation.
Google Webmaster Tools setup.
Title tags analysis.
Meta tags analysis.
Navigational structure optimization.
Heading tag analysis.
Image optimization.
Keywords mapping.
Canonical issue check.
Content optimization.
Keywords density optimization.
Internal linking.
Anchor text optimization.
Off-Page SEO Activities
Article submissions.
Press release submissions.
Directory submissions.
Bookmarking submissions.
Forum postings.
Search engine submissions.
Image sharing.
Profile creation.
PDF submissions.
Classifieds submissions.
Blog submissions.
Local listings submission.
Blog creation.
Google Local Listing.
WordPress blog setup.
Video posting.
Manual Q&A marketing.
Manual Web 2.0 postings.
Social Media Optimization Activities
Facebook posting.
Twitter posting.
Instagram optimization.
Facebook optimization.

Requirements:

Proven experience in SEO and SMO, with a strong portfolio or examples of similar projects.
Knowledge of tools like Google Analytics, Webmaster Tools, and WordPress.
Expertise in content optimization, link-building strategies, and social media management.

Skills: SEO Keyword Research, Search Engine Optimization, SEO Backlinking, Organic Traffic Growth, On-Page SEO, SEO Audit, Off-Page SEO, Google Analytics

I am looking for a budget-friendly Amazon PPC Campaign Specialist to optimize my existing campaigns and improve performance. The primary goal is to reduce ACOS and increase sales while staying within the budget

Responsibilities:

Analyze and optimize an existing Amazon PPC campaign.
Adjust bids and keywords for better performance.
Identify and add negative keywords to improve targeting.
Provide a brief report with suggestions for further improvements.
Requirements:

Basic experience with Amazon PPC campaigns.
Knowledge of keyword research and bid optimization.
Ability to deliver results within the given budget.
Deliverables:

Optimized campaign settings.
A short performance analysis with actionable insights.
This is a one-time project with the possibility of future collaboration if results meet expectations.

Skills: Campaign Management, Google Ads, Conversion Rate Optimization, Campaign Reporting, SEO Keyword Research, Amazon PPC, Campaign Optimization, PPC Campaign Setup & Management, Pay Per Click Advertising

As a Digital Strategist, you will be responsible for creating, managing, and optimizing multi-channel campaigns to achieve clients' objectives. You’ll analyze performance data, develop strategies, and implement solutions that drive ROI across both SEO and PPC platforms while managing the team to keep tasks on track and projects organized.

Key Responsibilities:
Develop and execute integrated digital strategies that leverage both SEO and PPC.
Conduct comprehensive keyword research, competitive analysis, and market trend evaluations.
Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels.
Perform on-page and off-page SEO optimizations, including technical SEO audits.
Monitor campaign performance, generate reports, and provide actionable insights to stakeholders.
Collaborate with content teams to ensure campaigns align with brand messaging and objectives.
Stay up-to-date with industry trends, algorithm updates, and emerging tools.

Qualifications:
Proven experience in managing successful SEO and PPC campaigns.
Proficiency in Google Ads, Google Analytics, Google Tag Manager, and SEO tools like SEMrush, Ahrefs, or Moz.
Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
Excellent understanding of ad copy, landing page optimization, and A/B testing.
Familiarity with conversion rate optimization (CRO) principles.
Excellent communication and organizational skills.
Experience with team coordination and project management.
Google Ads and/or Google Analytics certifications are a plus.

Skills: PPC Campaign Setup & Management, Search Engine Optimization, SEO Keyword Research, Pay Per Click Advertising