As a top marketing agency, Thinkpal's strategists wasted many billable hours each week searching for high-budget clients manually. They also spent time writing repetitive and complex proposals from scratch.
They implemented Vollna to create very specific filters that brought forward only the best leads. They also built a collection of bidding templates for various services. This change allowed them to send expert-level proposals in just a few minutes.
Proposal-to-reply rate increased by 65%
Saved 25+ hours of manual prospecting and writing per week
Doubled their acquisition rate of high-value clients (>$50K/mo ad spend)
Reduced time-to-proposal from over an hour to under 15 minutes
Thinkpal is a top-rated performance marketing agency and an official Google Partner. They are the preferred choice for companies, from rapidly growing SaaS startups to established e-commerce brands, looking to improve their return on ad spend across platforms like Google, Meta, and LinkedIn.
Thinkpal's business model is built on providing deep, strategic expertise. Their senior marketers are among the best in the business, and their time is incredibly valuable. Yet, their biggest operational headache was forcing these expensive experts to perform low-value, administrative tasks.
1. The Manual Prospecting Grind: Stanislav, the founder, estimated that his team was collectively losing over 15 hours each week just sorting through the Upwork feed. They had to manually filter through hundreds of posts from clients wanting to spend "$50 on Google Ads" to find one or two genuine opportunities from companies with six-figure ad budgets.
2. The Proposal Bottleneck: Each proposal they sent was a detailed, multi-page document outlining their audit process, strategic approach, and past results. While effective, writing these from scratch for every lead took over an hour per proposal. This caused a bottleneck that limited the number of high-quality leads they could pursue each day.
We were paying skilled strategists to handle basic data entry. It was a huge waste of talent and money. Our main problem wasn't marketing; it was the ongoing struggle to find and respond to the right clients.
Thinkpal uses a two-part strategy with Vollna to automate the time-consuming parts of their sales process. This approach lets their experts focus on strategy.
First, they applied Vollna's filters to create a job feed that worked like a virtual, around-the-clock business development assistant. The filter aimed to highlight premium opportunities:
(Google Ads OR PPC OR "Paid Search") AND (SaaS OR E-commerce OR Fintech)-cheap, -small, -beginner, -test, -consultationThis single feed connected directly to their team's Slack. It removed 99% of the noise and delivered a curated list of high-potential clients.
Next, they utilized Vollna's Bidding Templates feature to build a library of their best proposal components. Instead of generic templates, they created modular, expert-level templates for each core service:
Now, when a lead came in from their filtered feed, they could pick the right template, add a few personalized lines, and send a high-quality proposal in under 15 minutes.
"Vollna's bidding templates aren't about being generic; they're about being consistent. It allowed us to package our expertise into a reusable format. We're sending better, more strategic proposals, and we're doing it five times faster."
The impact was immediate and significant. The 25+ hours a week previously spent on manual prospecting and writing were now focused on client strategy and growth. The agency's proposal-to-reply rate jumped by 65% because their proposals were both faster and more consistent.
Most importantly, by systematically targeting and responding to high-value leads, they doubled their acquisition rate of clients with ad spends over $50,000 per month. This change transformed their revenue and allowed them to be more selective about their partners.
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