“With over 200 developers, our biggest challenge was ensuring consistent quality in our proposals. Vollna's analytics showed us what was working, so we could stop throwing spaghetti at the wall and start winning bigger contracts."
— Ashok Holani, CEO & Founder, Genesis Technologies
Genesis is a full-stack development and testing agency delivering end-to-end solutions for global clients, including BMW and Aramco.
A massive, high-performing agency was struggling to maintain proposal quality and consistency across a 200+ person team, risking their enterprise-level brand.
Genesis used Vollna's Proposal Analytics to identify the DNA of their winning bids, then scaled that success with AI-powered proposal templates.
A 40% higher win rate on large contracts, a successful bid for BMW USA's headless CMS project, and 20+ hours saved weekly on proposal writing.
Genesis Technologies is a juggernaut. With over 230 team members, a 99% JSS, and a client roster that includes Fortune 500 companies, they are the definition of an Upwork success story. But with that scale came a hidden, costly problem: brand consistency. How do you ensure every one of the dozens of proposals sent daily maintains the same elite standard? For Genesis, the answer was, "with great difficulty."
"We had pockets of excellence," says Ashok H., the owner of Genesis. "Some project managers were brilliant at writing proposals; others were brilliant engineers who struggled to sell. The result was a mixed bag. Our brand perception was being left to chance, and we were definitely losing out on bids we should have won."
"We could build anything for anyone, but we couldn't guarantee our proposals reflected that quality. For a client like BMW, you don't get a second chance to make a first impression."
Genesis turned to Vollna, initially drawn by its automation, but they quickly found immense value in an unexpected place: Proposal Analytics. This feature allowed them to look back at their entire history of sent proposals—both won and lost—and finally understand what was working.
The process was transformative. They analyzed everything:
Armed with this data, Genesis built a new set of master templates inside Vollna. When the project for a headless CMS for BMW USA came up, they didn't just send a generic bid. They used their new, data-proven template, customized it with insights from the analytics, and submitted it via Vollna's AI bidding engine. They won the contract.
The results went far beyond a single contract. By embedding their winning formulas into Vollna's system, Genesis effectively cloned their best proposal writers. Every bid sent by the system or a team member now starts from a foundation of proven success.
Data-driven proposals consistently outperformed their old approach on contracts over $25k.
Time previously spent writing proposals from scratch was reallocated to client strategy.
Won the headless CMS project for BMW USA using their new data-driven proposal strategy.
"Vollna didn't just save us time; it made us smarter," Ashok concludes. "It took the guesswork out of our growth. We now have a system for excellence, ensuring that every client sees the very best of Genesis from the very first contact."
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