"We were successful, but were we smart? Vollna's proposal analytics showed us exactly where our highest value was. We stopped guessing and started making data-driven decisions that immediately impacted our bottom line."
— Rajanikant K., CEO & Co-Founder, Geek Web Solution
An award-winning, Top-Rated Plus digital agency with deep expertise in full-stack development.
A successful agency was suffering from "success blindness," unable to identify their most profitable niches or ideal customer profile from their high volume of projects.
Used Vollna's Proposal Analytics and CRM to analyze their entire project history, identifying high-win-rate niches and the characteristics of their best clients.
A 45% higher win-rate on target niches, a 3x increase in average project value, and a 50% reduction in time spent on low-ROI bids.
Geek Web Solution is a poster child for Upwork success. As a Top-Rated Plus agency with over 1,370+ completed projects and multiple industry awards, they had no shortage of work. However, their success created a new problem: "success blindness." They were so busy delivering projects that they had little time to analyze their sales process. They were winning jobs, but they couldn't definitively answer critical questions:
Without clear data, their growth strategy was based on intuition rather than insight, leaving potential revenue on the table.
By implementing Vollna, Geek Web Solution turned their vast project history into a strategic asset. The combination of Proposal Analytics and a centralized Client CRM gave them the clarity they had been missing.
The analytics dashboard quickly revealed a stunning insight: while they spent nearly equal time bidding on WordPress and Shopify projects, their proposal win-rate for Shopify Plus and Headless Commerce projects was 45% higher. Furthermore, the average project value for these jobs was 3x greater.
Using the Client CRM, they tagged and segmented their entire client history. They discovered that their most successful projects—those with high ratings, repeat business, and five-figure budgets—were almost exclusively with established e-commerce businesses that had a clear marketing strategy. This data provided a clear profile of their ideal customer.
Armed with this data, Geek Web Solution made a decisive strategic shift. They reallocated their business development resources to focus primarily on high-value Shopify and Next.js commerce opportunities, and began proactively targeting clients who fit their newly-defined "ideal customer profile." The change was profound. By cutting the noise and focusing their expert efforts where they had the highest impact, Geek Web Solution didn't just grow—they grew more profitably. They solidified their reputation as elite e-commerce developers and built a more resilient, data-driven pipeline for future success.
Focusing on Shopify & Headless commerce projects yielded significantly better results.
Shifting focus from small jobs to larger e-commerce builds tripled their average contract size.
The team stopped wasting effort on WordPress bids that had a lower chance of success.
"Vollna didn't just give us charts; it gave us a strategy," Rajanikant concludes. "We now know exactly who to target and what to say. It took the guesswork out of our growth and made our success repeatable."
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