> ## Documentation Index
> Fetch the complete documentation index at: https://www.vollna.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Read what your auto-bidding setups sent, what it cost, and which timing and position earn replies.

Open **Auto-Bidding**, then **Analytics**.

The page counts auto-bidding proposals only, team-wide, by the date they were submitted. Every money figure is net of the connects Upwork returned. Invitations are excluded from sent, views and replies.

## KPIs

<Frame>
  <img src="https://mintcdn.com/acme-d4aec364/GAX1QEHP5Jdp2BRL/images/auto-bidding/analytics-kpis.png?fit=max&auto=format&n=GAX1QEHP5Jdp2BRL&q=85&s=2731136293f8d06e25ac97e82fa2bc4e" alt="KPI strip with proposals sent, view rate, reply rate, conversion rate, cost per reply and connects spent" style={{ borderRadius: '0.5rem' }} width="1590" height="425" data-path="images/auto-bidding/analytics-kpis.png" />
</Frame>

| KPI                 | What it is                                          |
| ------------------- | --------------------------------------------------- |
| **View rate**       | Views divided by sent                               |
| **Reply rate**      | Replies divided by sent                             |
| **Conversion rate** | Replies divided by views. Measures the cover letter |
| **Cost / reply**    | Spend divided by replies                            |
| **Connects spent**  | Total spend in the period                           |

Each KPI shows the change against the previous period of the same length. **All time** has no previous period.

## Panels

<Frame>
  <img src="https://mintcdn.com/acme-d4aec364/GAX1QEHP5Jdp2BRL/images/auto-bidding/analytics-funnel-boost.png?fit=max&auto=format&n=GAX1QEHP5Jdp2BRL&q=85&s=63adb086bdee207421d30dd52b907189" alt="Funnel panel beside the boosting panel" style={{ borderRadius: '0.5rem' }} width="1590" height="485" data-path="images/auto-bidding/analytics-funnel-boost.png" />
</Frame>

**Performance over time** plots reply rate and view rate per setup. Switch between **All proposals**, **Organic only** and **Boosted only**.

**Funnel** splits **Sent**, **Viewed**, **Replied** and **Hired** into organic and boosted.

**Boosting** compares boosted and organic reply rates. **Net cost** is connects on boost minus the ones Upwork returned, times the connect price. **Outbid rate** is the share of boosted proposals that lost the auction.

**Setups** gives the same numbers per setup, with cost per view and cost per reply.

<Frame>
  <img src="https://mintcdn.com/acme-d4aec364/GAX1QEHP5Jdp2BRL/images/auto-bidding/analytics-time-to-bid-position.png?fit=max&auto=format&n=GAX1QEHP5Jdp2BRL&q=85&s=da2ab0753f9bbbbb06dfe79b5e400306" alt="Time to bid and bid position panels" style={{ borderRadius: '0.5rem' }} width="1590" height="515" data-path="images/auto-bidding/analytics-time-to-bid-position.png" />
</Frame>

**Time to bid** is the reply rate by how soon the proposal went out after the job was posted. **Bid position** is the reply rate by where the proposal landed in the applicant list. Read them together: position depends on speed and on how busy the job is.

<Frame>
  <img src="https://mintcdn.com/acme-d4aec364/GAX1QEHP5Jdp2BRL/images/auto-bidding/analytics-heatmap.png?fit=max&auto=format&n=GAX1QEHP5Jdp2BRL&q=85&s=e7b2974fc6a29a8ddaed56fd840134ea" alt="Reply rate heatmap by weekday and hour" style={{ borderRadius: '0.5rem' }} width="1215" height="360" data-path="images/auto-bidding/analytics-heatmap.png" />
</Frame>

**Reply rate by day & hour** uses the hour each proposal was sent. A cell stays empty until it holds at least three sent proposals.

## A/B tests

**A/B tests** in the Auto-Bidding header lists every multi-template test across your setups.

<Frame>
  <img src="https://mintcdn.com/acme-d4aec364/GAX1QEHP5Jdp2BRL/images/auto-bidding/ab-tests-completed.png?fit=max&auto=format&n=GAX1QEHP5Jdp2BRL&q=85&s=d3fb997fb26a6578a6c7de7903902280" alt="Completed A/B test card with the winning template marked" style={{ borderRadius: '0.5rem' }} width="1590" height="595" data-path="images/auto-bidding/ab-tests-completed.png" />
</Frame>

A finished test marks one row **Winner**. A test you stopped by hand marks the template you kept **Kept**. A running test shows live numbers and no winner. Set a test up on the [setup](/docs/auto-bidding/setup).